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WO2006039210A3 - Managing on-line advertising - Google Patents

Managing on-line advertising

Info

Publication number
WO2006039210A3
WO2006039210A3 PCT/US2005/034237 US2005034237W WO2006039210A3 WO 2006039210 A3 WO2006039210 A3 WO 2006039210A3 US 2005034237 W US2005034237 W US 2005034237W WO 2006039210 A3 WO2006039210 A3 WO 2006039210A3
Authority
WO
Grant status
Application
Patent type
Prior art keywords
ad
campaign
target
business
profit
Prior art date
Application number
PCT/US2005/034237
Other languages
French (fr)
Other versions
WO2006039210A2 (en )
Inventor
Sumit Agarwal
Thomas Korte
Original Assignee
Sumit Agarwal
Google Inc
Thomas Korte
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0242Determination of advertisement effectiveness
    • G06Q30/0244Optimization
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0247Calculate past, present or future revenues
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0255Targeted advertisement based on user history
    • G06Q30/0256User search
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0277Online advertisement

Abstract

To help advertisers to manage their online advertising, some business metric, such as ROT, profit, gross profit, etc., may be estimated and/or tracked with respect to an ad campaign, or a portion of the ad campaign. An advertiser may provide a business metric target, such as a target ROI, a target gross profit, a target profit, etc. An ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the target. Similarly, an advertiser may provide a goal, such as maximizing or minimizing a business metric. The ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the goal. The targets or goals may be subject to one or more constraints. The advertiser may provide limits on values of one or more business metrics. The ad delivery system may then turn off, or govern, the delivery of ads if the limits are violated.
PCT/US2005/034237 2004-09-29 2005-09-23 Managing on-line advertising WO2006039210A3 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US10953861 US7734503B2 (en) 2004-09-29 2004-09-29 Managing on-line advertising using metrics such as return on investment and/or profit
US10/953,861 2004-09-29

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
EP20050798786 EP1805708A4 (en) 2004-09-29 2005-09-23 Managing on-line advertising using metrics such as return on investment and/or profit
CA 2581864 CA2581864C (en) 2004-09-29 2005-09-23 Managing on-line advertising using metrics such as return on investment and/or profit
JP2007534671A JP4938670B2 (en) 2004-09-29 2005-09-23 Method for online advertising management using ROI and / or criteria, such as profit, device and storage medium

Publications (2)

Publication Number Publication Date
WO2006039210A2 true WO2006039210A2 (en) 2006-04-13
WO2006039210A3 true true WO2006039210A3 (en) 2007-05-03

Family

ID=36100390

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/034237 WO2006039210A3 (en) 2004-09-29 2005-09-23 Managing on-line advertising

Country Status (7)

Country Link
US (2) US7734503B2 (en)
EP (1) EP1805708A4 (en)
JP (1) JP4938670B2 (en)
KR (2) KR101215861B1 (en)
CN (1) CN101084518A (en)
CA (1) CA2581864C (en)
WO (1) WO2006039210A3 (en)

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Also Published As

Publication number Publication date Type
CA2581864C (en) 2014-12-02 grant
KR101215861B1 (en) 2012-12-31 grant
KR20100018099A (en) 2010-02-16 application
US8639574B2 (en) 2014-01-28 grant
EP1805708A2 (en) 2007-07-11 application
US20060069614A1 (en) 2006-03-30 application
CN101084518A (en) 2007-12-05 application
KR20070073833A (en) 2007-07-10 application
EP1805708A4 (en) 2008-08-27 application
JP2008515101A (en) 2008-05-08 application
CA2581864A1 (en) 2006-04-13 application
US20100211460A1 (en) 2010-08-19 application
WO2006039210A2 (en) 2006-04-13 application
JP4938670B2 (en) 2012-05-23 grant
US7734503B2 (en) 2010-06-08 grant

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