WO2006028213A1 - Advertisement/information delivering system - Google Patents

Advertisement/information delivering system Download PDF

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Publication number
WO2006028213A1
WO2006028213A1 PCT/JP2005/016637 JP2005016637W WO2006028213A1 WO 2006028213 A1 WO2006028213 A1 WO 2006028213A1 JP 2005016637 W JP2005016637 W JP 2005016637W WO 2006028213 A1 WO2006028213 A1 WO 2006028213A1
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WO
WIPO (PCT)
Prior art keywords
information
data
system
advertisement
server
Prior art date
Application number
PCT/JP2005/016637
Other languages
French (fr)
Japanese (ja)
Inventor
Yoshikuni Tamura
Original Assignee
Yoshikuni Tamura
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Priority to JP2004-298212 priority Critical
Priority to JP2004298212 priority
Application filed by Yoshikuni Tamura filed Critical Yoshikuni Tamura
Publication of WO2006028213A1 publication Critical patent/WO2006028213A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

Abstract

[PROBLEMS] To provide information having specific meaning to only information receivers who are interested in a specific topic or thing or have motives and to drastically increase the hitting ratio of when necessary information is provided to information receivers needing the information. From various data transmitted/received between a server for providing a service of supporting information exchange, information announcement, or information reading and a client communicatable with the server through the Internet, a word, a character string, or data having a specific size and capable of being a keyword is picked up, and advertisement information registered in an advertisement information storage system is searched using the picked-up keyword as the search condition. If registered information satisfying a specific condition is found, the found advertisement/information data is extracted and inserted into data to be transmitted, and advertisement/information is delivered to the receiving client based on the inserted data.

Description

 Specification

 Advertisement 'information distribution system

 Technical field

 [0001] The present invention relates to an advertisement / information distribution system based on keywords for various data transmitted and received through the Internet.

 Background art

 [0002] Conventionally, advertisements on the Internet have been performed by band-like advertisements attached to a homepage, text advertisements, or in-mail advertisements by providing direct mail, free mail, and the like.

 [0003] These advertising methods are mainly used by viewers who access the homepage, or methods that distribute emails to recipients who hold e-mail addresses, or users who use specific services. The age, gender, place of residence, hobbies, etc. are acquired in advance, the character string or advertisement to be provided according to those conditions is determined, and the advertisement is embedded in the email.

 [0004] Further, as a new advertising information providing method, information to be provided and advertisement content are determined or changed based on a keyword used when searching in a search engine or the like, and the search result is searched for a user. It provides advertisements for information that seems to be, and uses a relatively targeted advertising distribution method. Further, Patent Document 1 below is disclosed as an invention of a mail delivery system or the like that can add advertisement information to a mail.

 Patent Document 1: JP 2004-158023

 Disclosure of the invention

 Problems to be solved by the invention

[0005] However, according to the above technology, in the provision of advertisement information via a homepage or e-mail, only advertisement information can be distributed to recipients divided by purpose to a certain extent. Even in the keyword advertisements of, the advertisement information delivery will be completely different from the information desired by the user depending on the keywords used in the search, and the accurate information will be delivered to specific recipients reliably. It was hard. Therefore The present invention provides specific meaningful information only to information receivers who are interested or motivated by a specific topic or thing, and provides necessary information to information receivers who need the information. The challenge is to dramatically improve the hit rate.

 Means for solving the problem

 [0006] In order to solve the above-mentioned problems, the first invention is an electronic bulletin board system, other electronic message system, chat system, web blog system, etc. exchange, communication, encounter, information exchange, information disclosure, etc. Server systems that can provide services to support any contact with the three parties, disclosure of information to third parties, or browsing of such information, and various Internet terminals that can communicate with these server systems In a variety of data sent and received between client systems, a word, character string, or data of a specific size that can be a keyword is extracted, and the advertisement information storage system is searched using the extracted keyword as a condition. However, it can be an advertisement or information that should be inserted only when the existence of a registration satisfying specific conditions is confirmed. Get the data, a-inserting, information distribution system which is characterized in that allows the delivery of such advertising or information in the data to be transmitted and received.

 [0007] In the second invention, various data transmitted / received between server client systems or between client systems or data accumulated after reception are subdivided into a specific size or length depending on a specific place or the like that can be separated. It is a keyword extraction system characterized by extracting as keywords or key data.

 [0008] The third invention calls external software, recognizes a character string in binary file data accumulated after transmission / reception or reception between server / client systems or between client systems, extracts the character string, The keyword extraction system is characterized in that the extracted character strings are subdivided into a specific size or length according to a specific place that can be used as a delimiter and extracted as keywords.

[0009] The fourth invention calls for external software, and each object existing in images, sounds, music, audio data, etc. stored after transmission / reception or reception between server / client systems or between client systems. , Sound, music, voice, etc. are converted into character strings such as parts of speech, objects, status, etc., and specific places where these converted character strings can be separated This is a keyword extraction system characterized by subdividing into a specific size or length and extracting as a keyword.

 [0010] The fifth invention relates a plurality of specific keywords or key data, recipient conditions such as age, sex, residence area, etc. for which information is provided, and associated advertisements and information data. It is an advertising information storage system characterized by being able to store them simultaneously.

 [0011] The sixth invention is a keyword or key data extracted using the keyword extraction system shown in the second invention, the third invention, or the fourth invention, or hope of age, sex, residence area, etc. Providing the receiver etc. as a search condition, searching for all applicable information satisfying the condition from the advertisement information storage system shown in the fifth invention, and searching for advertisements, information, data, etc. to be inserted Information retrieval system.

 [0012] The seventh invention should be inserted into the various data transmitted / received between the server / client systems or between the clients, or the data stored after the reception, searched by the provided information retrieval system of the sixth invention. This is an information insertion system characterized by insertion of advertisements, information, and data.

 [0013] The eighth invention uses external software or the like to perform sampling of binary, image, sound, music, audio data, etc., in the data transmitted / received between server client systems or between client systems, or The information insertion system is characterized in that the advertisement, information, and data to be inserted, which are retrieved by the provided information retrieval system of the sixth invention, are inserted into the data accumulated after reception.

 [0014] The ninth invention is suitable for various data into which information is inserted according to the seventh and eighth inventions, depending on various data transmission destination server systems or client systems such as electronic mail, HTML, XML, etc. It is a data conversion system characterized by conversion to the correct transmission data.

[0015] In the tenth invention, the keyword extraction system, the advertisement information storage system, the provided information search system, the information insertion system, and the data conversion system shown in the second to ninth inventions are used as the information distribution system based on keywords. It is a server system characterized by installation. [0016] The eleventh invention uses the server system shown in the tenth invention for various types of data received, transmitted, and accumulated between server systems or between client systems to distribute advertisements or information. Is an information distribution system characterized by

 [0017] The twelfth invention is shown in the tenth invention in various data that is referred to or used when creating images, sounds, various binary data, barcodes, etc., created in the server system or by the client system. It is a system that uses a server system and embeds data such as advertisements or information in the data.

 [0018] The thirteenth invention is a variety of notifications transmitted for the purpose of notifying that some data or request transmitted from each client system has been received or completed by the server system or another client, or This is an information distribution system characterized in that advertisements or information are distributed by using the server system shown in the tenth aspect of the invention in various data that is referred to or used when creating the data.

 [0019] The fourteenth invention is the server shown in the tenth invention in various notifications sent to convey changes in the server system or each client, or in various data that is referred to or used when creating them. This is an information distribution system characterized by the distribution of information such as advertisements and services using the system.

 [0020] The fifteenth invention relates to data determined to be related to various data received, transmitted, and stored by the server system or each client system, or the motive, trigger for receiving, transmitting, and storing these data. The server system or each client system retrieves the received data from various data received, transmitted, stored, or stored, and uses the server system shown in the tenth invention to distribute information such as advertisements or services. It is an information distribution system characterized by what it does.

 [0021] The sixteenth invention uses the server system shown in the tenth invention in various data obtained by referring to another server system or client system by the server system or each client system, This is an information distribution system characterized by distributing information.

[0022] The seventeenth invention is shown in the tenth invention in various data transferred by the server system or each client system to another server system or client system. It is an information distribution system characterized by distributing advertisements or information using a server system.

 [0023] The eighteenth aspect of the invention is a server system that does not hold the information distribution system based on the keyword shown in the tenth aspect of the invention, or has a part thereof, or various data received from the client system, or In the server system or client system, use the keyword extraction system, advertisement information storage system, provided information search system, information insertion system, and data conversion system as shown in the ninth invention as required in the second invention. This is a provided information retrieval system characterized by sending to each server system or client system.

 [0024] In the nineteenth invention, all or part of the keyword extraction system, the advertisement information storage system, the provided information retrieval system, the information insertion system, and the data conversion system shown in the second to ninth inventions are based on keywords. It is a system characterized by being incorporated in the client system as an information distribution system.

 [0025] In order to solve the above problems, the present invention provides a server that provides a service that supports information exchange, information disclosure, or information browsing, and a client that can communicate with the server via the Internet. The keyword extraction unit extracts a word, character string, or data of a specific size that can be a keyword or key data from various data transmitted and received, and the keyword search unit selects the extracted keyword. When the advertisement information registered in the advertisement information storage system is searched for registration information that satisfies a specific condition by searching for advertisement information provided in advance by the advertisement / information registration client using the key data as a search condition. The insertion unit extracts the searched advertisement and information data, inserts the advertisement information data into the transmitted data, and transmits the data. Over bar system, the advertising and information distribution system characterized by a distribution of the advertisement 'information to the receiving client based on the inserted data (claim 20).

[0026] Further, in order to solve the above-described problem, the present invention provides that the keyword extracting unit stores various data transmitted / received between server client systems or between client systems or stored after reception by a key keyword extracting system. Data is subdivided into a specific size or length according to a specific location as a delimiter and used as keywords or key data. Preferably, the advertisement / information distribution system is characterized in that it is extracted (claim 21).

 [0027] Further, in order to solve the above-described problem, the present invention provides that the keyword extracting unit calls an external software by a key-key extracting system, and according to the external software, between server client systems or between clients Extracts character strings in noinary file data that is transmitted / received between systems or accumulated after reception, and subdivides the extracted character strings into specific sizes or lengths according to specific locations that are used as delimiters. It is preferable to adopt the advertisement information distribution system characterized in that it is extracted as (claim 22).

 [0028] Further, in order to solve the above-described problem, the present invention is characterized in that the keyword extraction unit is image data transmitted / received between a server and a client system or between client systems or accumulated after reception. Convert music and audio data into a character string corresponding to the object or background of the image, or a character string that represents the meaning of the music and the meaning of the music, and a specific place that delimits the converted character string It is preferable to use the advertisement information distribution system, characterized in that the advertisement is subdivided into specific sizes or lengths and extracted as keywords (claim 23).

 [0029] Further, in order to solve the above-mentioned problem, the present invention provides the advertisement / information storage system with a receiver condition such as a client's age, gender, place of residence, hobbies, etc. The advertisement / information distribution system is characterized in that the advertisement provided by the information provider is stored in association with the information data, and the receiver information is combined with a specific keyword or key data as a search condition. (Claim 24

) o

[0030] Further, in order to solve the above-described problem, the present invention provides the keyword search unit, the keyword or key data extracted by the keyword extraction unit and the keyword registered in the advertisement information storage system. Or the key data, and the ratio (key hit ratio) corresponding to the keyword or key data registered in the advertisement information storage system in the extracted keyword key data is calculated. When the set value is exceeded, the advertisement / information data corresponding to the keyword or key data is inserted into the transmission data. It is preferable to use the advertisement / information distribution system described above, which is characterized by distribution (claim 25).

 [0031] Further, in order to solve the above-described problem, the present invention executes a statistical method using external software when searching using a keyword or key data as a condition, and a hit rate is a predetermined value. It is preferable to use the advertisement / information distribution system described above, wherein only advertisements exceeding the ratio are inserted as advertisement information data (claim 26).

 [0032] Further, in order to solve the above-mentioned problems, the present invention is characterized in that the keyword extraction unit, the keyword search unit, the advertisement information insertion unit, and the transmission data creation unit are implemented server systems. It is preferable to use the advertisement / information distribution system (claim 27). The invention's effect

 [0033] Exchange, communication, encounter, exchange of information, information transmission, etc., some kind of contact with third parties, information disclosure to third parties, or transmission of data for the purpose of browsing such information The receiving client is a client that already needs that data or data communication, or has some interesting and motivating reason.

 [0034] The advertisement / information distribution system of the present invention extracts data that can be a keyword or key data from the data transmitted and received by the client, and the presence of the keyword or key data satisfying a specific condition is confirmed in the data. Only when appropriate information or data is inserted into the data to be sent and received, only for senders and receivers who are already interested or motivated by a particular topic, thing or data, their communication Provide information efficiently. Therefore, it will dramatically improve the accuracy of information required by information receivers.

 [0035] Furthermore, by applying this advertisement / information distribution system to data transmitted / received between server systems or between client systems, which are not only between server / client systems, data to be extracted from keywords or key data The number will increase and the accuracy of information will be dramatically improved.

 BEST MODE FOR CARRYING OUT THE INVENTION

[0036] The best mode for carrying out the present invention (hereinafter referred to as "embodiment") will be described below, but the present invention is not limited by the powerful embodiment. Figure 1 is a block diagram showing a configuration of an embodiment of the present invention. The advertisement information distribution system according to the embodiment of the present invention includes a portion surrounded by a dotted line as the execution server system 15, that is, a keyword extraction unit 3, a keyword search unit 6, an advertisement / information insertion unit 9, and transmission data. Creation section 12 is the main component. The information sending client 1 or the receiving client 14 is an electronic bulletin board system for the purpose of contact with a third party such as exchange, communication, encounter, information exchange, and information transmission, or information disclosure to a third party. It is an in-terminal client that can communicate with various server systems such as an electronic message system, electronic mail server system, web blog server system, chat server system, and instant messenger server system via the Internet. FIG. 4 is a flowchart illustrating the operation of the advertisement / information distribution system that is relevant to the embodiment of the present invention.

 In the configuration shown in FIG. 1, first, the sending client 1 sends the character string, image data, audio data, file data, and other various data power input forms or access information inside the software to the implementation server system 15. Sent.

 [0038] After that, the transmitted data is subdivided into a specific size or length at the keyword extraction unit 3 where the data is delimited, such as specific parts of speech, spaces, punctuation marks, and the like. Alternatively, words and data as key data are extracted.

 [0039] At this time, if the transmitted data is in binary format and the character string of the noinary data can be obtained by using a specific analysis software, the character string is extracted and specified. The character string that becomes the keyword is extracted by delimiting with part of speech, space, and punctuation.

 [0040] The operation of extracting and extracting a character string from the nounary data is performed by, for example, an acrobat reader format file provided by Adobe Corporation with an external program 5a such as a PDF lib library. Called by the external program calling unit 4a and executed by executing the program.

[0041] Furthermore, when the transmitted nounary data is an image data file, a specific image recognition sampling software installed in the sampling unit 4b is used to check each pixel, color, and width present in the data. , Data such as size, color scheme or position relative to the background Recognize and refer to the character string conversion database 5b based on the data, and if it is determined that the data represents a specific situation or object, the character string paired with the corresponding data is extracted as a keyword. .

 [0042] The image recognition sampling software is an external program 5a corresponding to technologies such as machine vision, object detection, and object identification. Then, the program is called by the external program calling unit 4a, and a powerful program is executed to convert an object in the image into a character string and extracted as a keyword.

 [0043] When the transmitted binary data is a sound data file, a specific voice recognition sampling software installed in the sampling unit 4b is used. For example, a specific sound, music, voice After subdividing the data waveform into a specific size, information such as the length, pitch, speed, and division of each waveform is converted into data, and the character string conversion database 5b is searched based on these data. If specific words, objects, situations, etc. are recognized as character strings, they are extracted as keywords.

 [0044] The voice recognition sampling software 1 is, for example, an external program 5a that converts an input voice into a character string, and the external program 5a is called and executed by the external program calling unit 4a to generate a sound, Music and voice are converted to character strings and extracted as key words.

 [0045] In the advertisement information storage system 7, advertisements V and information provided from the advertisement information registration client 2 are registered in advance in association with various keywords! /, Key data or recipient conditions. The keyword search unit 6 uses the keyword or key data extracted from the keyword extraction unit 3, external program call unit 4a, sampling unit 4b, external program 5a, and character string conversion database 5b as a search condition. Search and extract advertisement information that matches the keyword or key data stored in the information storage system 7.

When searching using a character string as a keyword, for example, the search is performed using a combination of character strings as keywords such as “tennis”, “member”, and “recruitment”. In the case of key data (binary single data), unlike a character string, for example, the sound waveform varies depending on the sound generator. Therefore, the waveform recognized as “A” is identified, and the percentage of similarity to the standard waveform is determined as “A”, or the ratio of the recognition rate (similarity) is determined in advance. The waveform within that range is recognized as “A” and used as key data. For images, technology similar to audio is applied. The handling of the key data (binary data) is executed by, for example, the above-described external program such as voice recognition sampling software or image recognition sampling software.

 [0047] Further, when searching for data, it is preferable to execute by incorporating a statistical method. Statistical methods include, for example, Bayesian statistics, maximum live method or Markov chain model. However, statistical methods can be achieved with Bayesian statistics, maximum life method or Markov chain model, but should not be limited to this. According to the statistical method, the current data can be calculated based on the past data, and the hit rate can be improved. For example, if the keywords “tennis”, “member”, and “recruitment” are set, sentences containing these keywords are stored in the database as relevant data, and then new data is implemented on the server system. When the program of this system is executed and the program of the present system is executed, the external program is started, and the calculation based on the statistical method such as the Bayesian statistics, the maximum life method or the Markov chain model is executed. Even if all keywords such as “varnish”, “member”, and “recruitment” do not match completely, the hit rate exceeds the specified ratio in comparison with the past data stored in the database. For example, it is determined that the data is suitable for inserting advertisement information. Thus, by inserting only data that is determined to be suitable for insertion as advertisement / information data, the hit rate is improved.

[0048] Further, the keyword search unit compares the keyword or key data extracted by the keyword extraction unit with the keyword or key data registered in the advertisement information storage system, and extracts the extracted keyword or key data. The ratio (key hit ratio) corresponding to the keyword or key data registered in the advertisement information storage system in the key data is calculated, and when the ratio exceeds a predetermined set value, the keyword or key data is Applicable advertisement · Information data is inserted into the transmission data and distributed. [0049] Further, when searching the advertisement information storage system 7, the receiver information such as the age, gender, place of residence, hobbies, etc. of the transmission client 1 or the reception client 14 acquired in the user database 8 in advance is stored. At the same time, the information stored in the advertisement information storage system 7 can be searched by combining these recipient information that can be used as search conditions for the advertisement information storage system 7 and the various keywords that have been extracted. May be.

 [0050] If it is confirmed by the search that the keyword or key data corresponding to the search condition registered in the advertisement information storage system 7 is present in the data transmitted from the transmission client 1, advertisement information is inserted. In the data registered in the advertisement information storage system 7, the section 9 sends the character string, image data, audio data, file data, and other various data of the advertisement information corresponding to the search condition to the transmission client 1 Inserted into the data sent to the receiving client 14. At the same time, it may be inserted into the data sent as a confirmation notification to the sending client 1.

 [0051] At this time, if the data to be transmitted is in a binary format and the character string in the binary data can be converted or added by specific analysis software, various types of binary data can be used as advertisement information. Data may be added.

 [0052] The operation of adding various data to the binary data is performed by, for example, calling an external program 11a such as a PDF lib library by an external program calling unit 10a from an Acrobat Reader format file provided by Adobe. This can be achieved by executing the program.

 [0053] In addition, the insertion of various data serving as advertisement information may be used for codes for devices that can recognize numbers or character strings by recognizing barcodes, QR codes (QR codes), or images. If it is performed, various data as advertisement information are inserted together with the data embedded in the barcode by the barcode creating unit 10c.

[0054] Further, when insertion of various data as advertisement information is performed on an image data file, sound, music, and audio data file, the sampling unit 10b performs sampling on the data again. In the case of image data, a character string or object that becomes advertisement 'information is added to the image data file as an image. In the case of sound data, the sound, music, Music theme and audio It is preferable to add it to the data file. Those additional work is done in 1 lb of binary data creation part.

 [0055] For these operations, for example, for image editing, the external program calling unit 10a calls image editing software such as GD (GD) as the external program 1 la. For sound, music, and audio files, It is preferable that the audio program software such as port audio is called by the external program calling unit 10a as the external program 11a and the program is executed.

 [0056] After the above operation, the transmission data creation unit 12 creates appropriate transmission data according to various client systems used by each client such as e-mail, HTML, and XML, and the data transmission server system 13 To send to each client.

 [0057] A series of operations from the keyword extraction unit 3 to the transmission data creation unit 12 is set up as an execution server system 15, and data transmitted and received between each server and client system is set in the execution server system 15. By processing, the data is analyzed, keywords are extracted, and only when the presence of keywords that meet the conditions is confirmed, advertisements and information data are inserted into each sent and received data for distribution. .

 [0058] As described above, for example, when a rental advertisement of a tennis court is distributed to people who are recruiting tennis club members, or a tennis racket advertisement is distributed to people who apply for a recruitment advertisement of clubs, it is more reliable. The information necessary for this will be distributed to the people who need it. In addition, by using basic registration information such as age, gender, place of residence, hobbies, etc. of sending client 1 or receiving client 14 as keyword search conditions, you can live in Tokyo and have a conversation on the Internet about tennis. Only women in their twenties will be able to provide accurate and accurate information on tennis rackets.

 [0059] In the embodiment of the implementation server system 15 shown in FIG. 1, it is assumed that data is transmitted from a certain transmission client 1 to the reception client 14. Show. Based on FIG. 2, each implementation state of the implementation server system 15 will be described in detail.

[0060] In the case of some kind of contact with a third party, information disclosure to a third party, or data communication for the purpose of browsing such information, the information transmission client 16, the information browsing client 17 or information receiving clients 27, 28, etc., and when these clients send, view, and contact certain information or data, the execution server system 15 handles various data sent and received. Executed.

 [0061] The reception completion notification 19 is transmitted from the information transmission client 16 to the information transmission client 16 for the purpose of notifying that the server system 15 has received the data 18 transmitted for the purpose of disclosing some information. It is data. The execution server system 15 targets the data 18 sent from the information transmission client 16 or the data that may have triggered the data transmission. Then, it is transmitted to the information transmission client 16 as a reception completion notification 19.

 [0062] The browsing data 20 received and browsed by the information browsing client 17 is data 18 received by the server system from the information transmission client 16 or accumulated after the reception, and the implementation server system 15 receives the received data. Or, after receiving the advertisement, it inserts various data related to the advertisement into the stored data 18 and sends it as the browsing data 20 to the information browsing client 17.

 [0063] The first contact notification 21 is various data transmitted from the information browsing client 17 to try to make some contact with the information transmission client 16, and the first contact notification 21 transmitted from the information browsing client 17; Or the server system 15 is sent as the first contact notification 21 for data 18 to 20 that may have triggered the contact with the information transmission client 16 directly or indirectly by the information browsing client 17. Insert various data related to advertisement information into the data.

 [0064] The first contact notification transmission completion notification 22 is sent to the information browsing client 17 for the purpose of notifying that the first contact notification 21 for trying to contact the information transmission client 16 from the information browsing client 17 has been transmitted. Data that is sent and is the first contact notification 21 sent from the information browsing client 17 or data that may have triggered the contact of the information sending client 16 directly or indirectly by the information browsing client 17 The implementation server system 15 for 18 to 20 inserts various data related to the advertisement information into the data transmitted as the first contact notification transmission completion notification 22.

[0065] The mutual communication notification 23 after the first contact is an information transmission client 17 by the information browsing client 17. This data is sent and received between the information transmission client 16 and the information browsing client 17 following the occurrence of the first contact with the ant 16, and communicates with each other after the first contact. The notification server 23, or the server system 15 targeting the data 18, 20 to 21 that may have directly or indirectly triggered each other's communication. Insert various data related to information.

 [0066] Conversation clients 24 and 25 are clients that can communicate conversations or data by continuous character strings or voices in client systems such as chat systems, instant messenger systems, and online conference systems. Various types of data sent and received between these conversation clients 24, 25, or the addition of conversation clients 24, 25 to a conversation group bulletin board with a specific group or topic, etc. can be grasped directly or indirectly. The server system 15 implements the data 18 to 20 (only if relevant to the clients 24 and 25) that are stored in the server that may have triggered the conversation. Inserting various data related to advertisements into data sent to client 24 or 25 Do.

 The update notification notification 30 is data transmitted to notify the clients 27 and 28 that the various data 31 transmitted from the information transmission client 29 has been received by the server. Clients 27 and 28 here refer to mailing lists, thematic bulletin boards, or clients belonging to a specific group configured for the purpose of exchanging specific equivalent conversations, information, or data, Alternatively, a client who has participated, a client that has been set to receive data that matches a specific item or condition transmitted from the information transmission client 29, or any of the above clients. Various data sent from information sending client 29, or data that may have triggered information sending directly or indirectly by information sending client 29 18-20 (relevant to clients 27, 28, 29) Server system 15) Update notifications 30 Insert data and various data related to information into the data sent as update notifications 30.

[0068] "Data that may trigger" in each of the above situations refers to specific information. The contents of the discussions on the electronic bulletin boards, the groups, the mailing lists, etc., or the actions of each client such as browsing, participation, and reception before sending / receiving each data This is the data that can be recognized by the recognition number, subject, group, various settings, etc.

 [0069] “Other Embodiments”

 In the implementation server system 15 shown in FIG. 1, when the data is transmitted to each transmission client 1 or reception client 14, the implementation server system 15 inserts various data related to the advertisement information. In order to avoid the load on the server system during transmission, the server system 15 is used in advance for various data received by the server system from each sending client 1, and advertisement / information Data is stored in the server, the appropriate transmission data is created in response to requests from each client, and the data transmission server system 13 transmits the data. Is to do.

 FIG. 3 shows another embodiment of the implementation server system 15 in a situation other than data transmission / reception between server client systems.

[0071] In the example shown in FIG. 2, a server system that provides some kind of contact with a third party, disclosure of information to the third party, or provision of services for browsing the information, and communication with them. Although the implementation server system 15 is used for data between client systems that perform information, in this embodiment, other reference destinations are provided for the purpose of providing specific information to information viewers such as a log log system. Data 33 obtained by referring to the server or client system 32 in the reference server system 34, data 38 transferred from the sending server or client system 36 to the receiving server 1 or the client system 37 by the transfer server system 35, Or the implementation server system 1 5 at all! /, Na! /, Or only a part of it! /, An external server System 39!, Various questions that were received as a request for using the point toe point (PtoP) implemented server system 15 from the client system 40, is to use your, the implementation server system 1 5 Te in accordance with data 41. Under these circumstances, the execution server system 15 is used for the data accumulated after transmission / reception, transfer, and reception to analyze the data, The keyword is extracted and the advertisement 'information is provided only when the presence of the keyword that meets the conditions is confirmed.

 [0072] It should be noted that the external server system 39 which has no or part of the implementation server system 15 is transmitted from the client system card such as the point-to-point (PtoP) client system 40 or the like. When the implementation server system 15 is applied to the data 41 that came, use all or part of the functions of the implementation server system 15 as necessary, and add the results or results to each server. It can be sent to a system or client system.

 Industrial applicability

[0073] In order to conduct social life, activities to acquire information or data necessary for daily life are indispensable actions. However, in the current information distribution system, it is necessary when many mass media distribution methods are necessary. It is still difficult to obtain information. However, according to the advertising and information distribution system that makes a difference in the present invention, the current system is highly specific and neutral. Will bring the possibility.

 Brief Description of Drawings

 [0074] FIG. 1 is a block diagram showing a configuration of an advertisement information distribution system according to an embodiment of the present invention.

 FIG. 2 is a block diagram showing a usage state of the implementation server system.

 FIG. 3 is a block diagram showing a usage state of an implementation server system in another embodiment.

 FIG. 4 is a flowchart showing an example of the operation in the advertisement / information distribution system according to one embodiment of the present invention. Explanation of symbols

[0075] 1 Sending client

 2 Advertising 'information registration client

 3 Keyword extraction part

4a External program call part b Sampling unit

 5a External program

 5b String conversion database

 6 Keyword search part

 7 Advertising information storage system

 8 User database

 9 Advertising and information insertion section

 10a External program call part

 10b Sampling unit

 10c Barcode creation part

 11a External program

l ib Binary data generator

 12 Transmission data generator

 13 Data transmission server system

 14 Receiving client

 15 Field server system

 16 Information transmission client 16

 17 Information browsing client 17

 18 Data sent from information sending client 16

19 Reception completion notification

 20 browsing data

 21 First contact notification

 22 First contact notification transmission completion notification

 23 Mutual communication notification

 24 Conversation client 24

 25 Conversation client 25

26 Data sent and received by conversation clients 24 and 25 27 Receiving client 27 Incoming client 28

Information dispatch client 29

Update notification

Data sent by information sending client 29

Reference server or client system

Data acquired from reference server or client system 32 Reference server system

Transfer server system

Outgoing server or client system

Receiving server or client system

Data transferred

External server system

Point-to-point (PtoP) client system

Inquiry data

Claims

The scope of the claims
 [1] Electronic bulletin board system, other electronic message system, chat system, web blog system, etc. exchange, communication, encounter, information exchange, information disclosure, etc., contact with third parties, information to third parties A server system that can provide services to support disclosure or browsing of such information, and various data transmitted and received between client systems in various Internet terminals that can communicate with the server system. Search for an advertisement information storage system using these extracted keywords as conditions, and confirm the existence of registrations that satisfy the specified conditions. Data that can be used as an advertisement or information should be inserted only when the , Advertising or information distribution system was characterized by the fact that enables the delivery of such information.
 [2] Various data sent / received between server / client systems or between client systems, or data accumulated after reception, are subdivided into specific sizes or lengths according to specific locations that can be separated, keywords or keys Keyword extraction system characterized by extraction as data.
 [3] Calls external software, recognizes character strings in binary file data accumulated after transmission / reception or reception between server / client systems or between client systems, extracts them as character strings, and extracts the extracted characters A keyword extraction system characterized by subdividing into a specific size or length according to a specific place where a column can be separated, and extracting as a keyword.
[4] Each object, sound, music, voice that exists in the image, sound, music, voice data, etc. stored after calling external software and sending / receiving or receiving data between server client systems or between client systems Are converted into character strings such as parts of speech, objects, and situations that represent them, and the converted character strings are subdivided into specific sizes or lengths according to specific locations that can be used as delimiters. A keyword extraction system characterized by extraction.
[5] Associating multiple specific keywords or key data, recipient conditions such as age, gender, location of residence, etc., for which information is to be provided, with advertisements provided and information data In addition, an advertisement information storage system characterized by being able to store them simultaneously.
 [6] Using various keyword or key data extracted using the keyword extraction system shown in claims 2, 3 and 4, or the desired recipients such as age, gender, residence area, etc. as search conditions, A provided information search system that searches for all applicable information that satisfies the conditions from the advertisement information storage system shown in claim 5 and searches for advertisements, information, data, and the like to be inserted.
 [7] Advertisements, information to be inserted, searched for by the provided information search system of claim 6 in various data transmitted / received between server / client systems or between clients or in data accumulated after reception An information insertion system characterized by data insertion.
 [8] Using external software, etc., sample binary, image, sound, music, audio data, etc., and data stored in or after data received between server client systems or between client systems An information insertion system characterized in that the advertisement, information, and data to be inserted, which are retrieved by the provided information retrieval system according to claim 6, are inserted therein.
 [9] Converting various data into which information has been inserted according to claims 7 and 8 into transmission data suitable for various data destination server systems or client systems such as e-mail, HTML, XML, etc. Characteristic data conversion system.
[10] The keyword extraction system, advertisement information storage system, provided information search system, information insertion system, and data conversion system shown in claims 2 to 9 should be installed as an information distribution system based on keywords. Server system characterized by
 [11] Information distribution characterized by distributing advertisements or information using various types of data received, transmitted and stored between server systems or between client systems using the server system indicated in claim 10. system.
[12] The server system shown in claim 10 is used in various data that is referred to or used when creating images, sounds, various binary data, barcodes, etc. in the server system or by the client system. A system characterized by embedding data such as advertisements or information in the data.
[13] Various notifications sent for the purpose of notifying that any data or request sent from each client system has been received or completed by the server system or other clients, or referred to when creating them. An information distribution system characterized by distributing advertisements or information using the server system shown in claim 10 for various data used.
 [14] In the various notifications sent to convey the changes in the server system or each client, or in the various data referred to or used when creating them, the server system shown in claim 10 is used to advertise Or an information distribution system characterized by distributing information such as services.
 [15] Data determined to be related to various data received, transmitted, and stored by the server system or each client system, or the motivation for receiving, transmitting, and storing such data, and the data that triggered it The server system or each client system searches for various data received, transmitted, stored or stored, and uses the server system shown in claim 10 to distribute information such as advertisements or services. Information distribution system.
 [16] Distribution of advertisements or information using the server system indicated in claim 10 in various data obtained by referring to other server systems or client systems by the server system or each client system An information distribution system characterized by
 [17] The server system shown in claim 10 is used to distribute advertisements or information, etc. in various data transferred to other server systems or client systems by the server system or each client system. Information distribution system.
[18] Various data received from a client system, or each server system or client system that does not have or partly holds an information distribution system based on the keyword indicated in claim 10 The keyword extraction system, the advertisement information storage system, the provided information search system, the information insertion system, and the data conversion system shown in claims 2 to 9 are used as necessary, and the results are obtained for each server system. Provided information search system characterized by being sent to the system or client system.
 [19] The server system as an information distribution system based on keywords, all or part of the keyword extraction system, advertisement information storage system, provided information search system, information insertion system, and data conversion system indicated by claims 2 to 9 Or a system characterized by being incorporated in the client system.
 [20] Extract keywords from various data sent and received between a server that provides services that support information exchange, information disclosure, or information browsing, and a client that can communicate with the server via the Internet. The section extracts words, character strings, or data of a specific size that can become keywords or key data, and the keyword search section uses the extracted keywords or key data as a search condition in advance as an advertisement / information registration client. When the registered information that is provided by and registered in the advertising information storage system is searched and the registered information that satisfies the specific conditions is searched, the advertisement / information insertion unit displays the searched advertisement information data. Extract and insert the advertisement 'information data into the transmitted data, and data transmission server system power based on the inserted data Advertising and information distribution system which is characterized in that the delivery of advertising and information to the receiving client.
[21] The keyword extraction unit has a keyword extraction system configured to store various data transmitted / received between server / client systems or between client systems, or data accumulated after reception depending on a specific size or a specific location. 21. The advertisement / information distribution system according to claim 20, wherein the advertisement is divided into lengths and extracted as keywords or key data.
 [22] The keyword extraction unit calls out external software by the keyword extraction system, and in the binary file data stored after transmission / reception or reception between server client systems or between client systems according to the external software. 21. The advertisement / information distribution according to claim 20, wherein a column is extracted, and the extracted character string is subdivided into a specific size or length according to a specific location as a delimiter and extracted as a keyword. system.
[23] The keyword extraction unit receives image data or music and audio data transmitted / received between server / client systems or between client systems or stored after reception. The character string corresponding to the object or the background of the image is converted into a character string representing the musical theme and the meaning content of the sound, and the converted character string is specified by a specific place to be separated. 21. The advertisement / information distribution system according to claim 20, wherein the system is divided into sizes or lengths and extracted as keywords.
[24] In the advertisement information storage system, the receiver conditions including the client's age, gender, place of residence, hobbies, etc. are stored in association with specific keywords or key data and advertisement information provided by the information provider. 21. The advertisement-information distribution system according to claim 20 , wherein the receiver information is used as a search condition in combination with a specific keyword or key data.
 [25] The keyword search unit compares the keyword key data extracted by the keyword extraction unit with the keyword or key data registered in the advertisement information storage system, and includes the extracted keyword or key data. To calculate the ratio (target ratio) corresponding to the keyword or key data registered in the advertisement information storage system, and when the ratio exceeds a predetermined set value, the advertisement corresponding to the keyword or key data 21. The advertisement / information distribution system according to claim 20, wherein the information data is inserted into the transmission data and distributed.
 [26] When searching using keywords or key data as a condition, the statistical method should be executed by external software, and only those whose hit rate exceeds a predetermined rate should be inserted as advertisement information data. 21. The advertisement / information distribution system according to claim 20,
 27. The advertisement / information distribution system according to claim 20, wherein the keyword extraction unit, the keyword search unit, the advertisement / information insertion unit, and the transmission data creation unit are implemented server systems.
PCT/JP2005/016637 2004-09-11 2005-09-09 Advertisement/information delivering system WO2006028213A1 (en)

Priority Applications (2)

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JP2004298212 2004-09-11

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
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Country Status (2)

Country Link
JP (1) JP4832307B2 (en)
WO (1) WO2006028213A1 (en)

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