WO2006026736A3 - Detecting and measuring exposure to media content items - Google Patents

Detecting and measuring exposure to media content items Download PDF

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Publication number
WO2006026736A3
WO2006026736A3 PCT/US2005/031250 US2005031250W WO2006026736A3 WO 2006026736 A3 WO2006026736 A3 WO 2006026736A3 US 2005031250 W US2005031250 W US 2005031250W WO 2006026736 A3 WO2006026736 A3 WO 2006026736A3
Authority
WO
WIPO (PCT)
Prior art keywords
user
media content
items
exposure
content items
Prior art date
Application number
PCT/US2005/031250
Other languages
French (fr)
Other versions
WO2006026736A2 (en
Inventor
Tom Zito
Mark D Klein
Allan E Alcorn
Gary S Fletcher Jr
Original Assignee
Integrated Media Measurement I
Tom Zito
Mark D Klein
Allan E Alcorn
Gary S Fletcher Jr
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/216,543 external-priority patent/US7623823B2/en
Application filed by Integrated Media Measurement I, Tom Zito, Mark D Klein, Allan E Alcorn, Gary S Fletcher Jr filed Critical Integrated Media Measurement I
Priority to EP05793408A priority Critical patent/EP1784711A4/en
Priority to JP2007530380A priority patent/JP5026269B2/en
Priority to BRPI0514559-7A priority patent/BRPI0514559A/en
Publication of WO2006026736A2 publication Critical patent/WO2006026736A2/en
Publication of WO2006026736A3 publication Critical patent/WO2006026736A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/60—Information retrieval; Database structures therefor; File system structures therefor of audio data
    • G06F16/63—Querying
    • G06F16/632—Query formulation
    • G06F16/634—Query by example, e.g. query by humming
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/60—Information retrieval; Database structures therefor; File system structures therefor of audio data
    • G06F16/68—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/60—Information retrieval; Database structures therefor; File system structures therefor of audio data
    • G06F16/68—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/683—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/56—Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/58—Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 of audio
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/63—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for services of sales
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
    • H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/26603—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel for automatically generating descriptors from content, e.g. when it is not made available by its provider, using content analysis techniques
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H2201/00—Aspects of broadcast communication
    • H04H2201/90—Aspects of broadcast communication characterised by the use of signatures

Abstract

User exposure to media items is detected and measured. A mobile client device (101) carried by a user digitally samples the audio environment of the user on a regular basis. These samples are transformed into a stream of data signatures and compared with reference media items to detect user exposure to the reference items. Purchase behavior following exposure to selected media content items can be detected and tracked as well, so as to gauge effectiveness of media items such as advertisements.
PCT/US2005/031250 2004-08-31 2005-08-31 Detecting and measuring exposure to media content items WO2006026736A2 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
EP05793408A EP1784711A4 (en) 2004-08-31 2005-08-31 Detecting and measuring exposure to media content items
JP2007530380A JP5026269B2 (en) 2004-08-31 2005-08-31 Detect and measure contact with media content items
BRPI0514559-7A BRPI0514559A (en) 2004-08-31 2005-08-31 methods and systems for detecting user exposure to media items and for detecting media target transmission

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US60622904P 2004-08-31 2004-08-31
US60/606,229 2004-08-31
US11/216,543 US7623823B2 (en) 2004-08-31 2005-08-30 Detecting and measuring exposure to media content items
US11/216,543 2005-08-30

Publications (2)

Publication Number Publication Date
WO2006026736A2 WO2006026736A2 (en) 2006-03-09
WO2006026736A3 true WO2006026736A3 (en) 2007-11-22

Family

ID=36000743

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/031250 WO2006026736A2 (en) 2004-08-31 2005-08-31 Detecting and measuring exposure to media content items

Country Status (4)

Country Link
EP (1) EP1784711A4 (en)
JP (1) JP5026269B2 (en)
BR (1) BRPI0514559A (en)
WO (1) WO2006026736A2 (en)

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Publication number Priority date Publication date Assignee Title
GB2435367A (en) * 2006-02-15 2007-08-22 Intime Media Ltd User interacting with events in a broadcast audio stream, such a a quizz, by comparing patterns in the stream to a stored signature.
US10489795B2 (en) 2007-04-23 2019-11-26 The Nielsen Company (Us), Llc Determining relative effectiveness of media content items
US8302120B2 (en) 2008-02-19 2012-10-30 The Nielsen Company (Us), Llc Methods and apparatus to monitor advertisement exposure
US20110185382A2 (en) 2008-10-07 2011-07-28 Google Inc. Generating reach and frequency data for television advertisements
GB2465141B (en) 2008-10-31 2014-01-22 Media Instr Sa Simulcast resolution in content matching systems
KR101799443B1 (en) 2011-05-02 2017-11-20 삼성전자주식회사 Method for surveying watching of video content, Broadcasting receiving apparatus and Server thereof
US8352981B1 (en) 2011-12-01 2013-01-08 Google Inc. Television advertisement reach and frequency management
EP2600545A1 (en) * 2011-12-02 2013-06-05 Waterford Institute Of Technology Research data measurement system and method
US9426525B2 (en) 2013-12-31 2016-08-23 The Nielsen Company (Us), Llc. Methods and apparatus to count people in an audience
US9900636B2 (en) 2015-08-14 2018-02-20 The Nielsen Company (Us), Llc Reducing signature matching uncertainty in media monitoring systems
US11553054B2 (en) * 2020-04-30 2023-01-10 The Nielsen Company (Us), Llc Measurement of internet media consumption

Citations (1)

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Publication number Priority date Publication date Assignee Title
US5594934A (en) * 1994-09-21 1997-01-14 A.C. Nielsen Company Real time correlation meter

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FR2681997A1 (en) * 1991-09-30 1993-04-02 Arbitron Cy METHOD AND DEVICE FOR AUTOMATICALLY IDENTIFYING A PROGRAM COMPRISING A SOUND SIGNAL
US7284255B1 (en) * 1999-06-18 2007-10-16 Steven G. Apel Audience survey system, and system and methods for compressing and correlating audio signals
JP2002041569A (en) * 2000-05-19 2002-02-08 Nippon Telegr & Teleph Corp <Ntt> Method and system for distributing retrieval service, method and device for retrieving information, information retrieving server, retrieval service providing method, program therefor, and recording medium the program recorded thereon
JP4558891B2 (en) * 2000-05-24 2010-10-06 株式会社ＭｅｔａＭｏＪｉ Marketing survey system and method, apparatus and recording medium
CN100461261C (en) * 2000-10-23 2009-02-11 Ntt通信公司 Musical composition recognition method and system, storage medium where musical composition program is stored, commercial recognition method and system, and storage medium where commercial recognition
JP2002183152A (en) * 2000-12-18 2002-06-28 Jinyama Shunichi Device and method for music retrieval and recording medium with recorded software for music retrieval
JP2002196769A (en) * 2000-12-22 2002-07-12 Nec Corp Music title determination system
JP2002215632A (en) * 2001-01-18 2002-08-02 Nec Corp Music retrieval system, music retrieval method and purchase method using portable terminal
JP4506004B2 (en) * 2001-03-01 2010-07-21 ソニー株式会社 Music recognition device
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Patent Citations (1)

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US5594934A (en) * 1994-09-21 1997-01-14 A.C. Nielsen Company Real time correlation meter

Non-Patent Citations (1)

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Title
See also references of EP1784711A4 *

Also Published As

Publication number Publication date
EP1784711A2 (en) 2007-05-16
JP2008511937A (en) 2008-04-17
EP1784711A4 (en) 2008-10-01
WO2006026736A2 (en) 2006-03-09
JP5026269B2 (en) 2012-09-12
BRPI0514559A (en) 2008-06-17

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