WO2004021152A3 - System and method for pay for performance advertising employing multiple sets of advertisement listings - Google Patents

System and method for pay for performance advertising employing multiple sets of advertisement listings

Info

Publication number
WO2004021152A3
WO2004021152A3 PCT/US2003/027474 US0327474W WO2004021152A3 WO 2004021152 A3 WO2004021152 A3 WO 2004021152A3 US 0327474 W US0327474 W US 0327474W WO 2004021152 A3 WO2004021152 A3 WO 2004021152A3
Authority
WO
Grant status
Application
Patent type
Prior art keywords
advertiser
advertising
query
database
associated
Prior art date
Application number
PCT/US2003/027474
Other languages
French (fr)
Other versions
WO2004021152A2 (en )
Inventor
Anthony Albert Garcia
Sean Patrick Hart
Peter Thomas Neumann
Craig Allen Pisaris-Henderson
Robert Llewellyn Protheroe
David Clouston Rae
Phillip Ross Thune
Jason Benhard Williams
Original Assignee
Findwhat Com
Anthony Albert Garcia
Sean Patrick Hart
Peter Thomas Neumann
Craig Allen Pisaris-Henderson
Robert Llewellyn Protheroe
David Clouston Rae
Phillip Ross Thune
Jason Benhard Williams
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0242Determination of advertisement effectiveness
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0248Avoiding fraud
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0255Targeted advertisement based on user history
    • G06Q30/0256User search
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0273Fees for advertisement
    • G06Q30/0275Auctions
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0277Online advertisement

Abstract

A computer system for a pay for performance advertising system comprises an advertiser account database which inludes a plurality of advertising accounts having funds associated with a plurality of transactional channels, an advertiser keyword database (125) divided into a plurality of partitions, each partition capable of having an advertiser listing associated with an advertising content page of an advertising client computer and a keyword having a bid denomination. A query processing subsection (120) is operatively coupled to the advertiser keywords database and is programmed to submit a search query responsive to a search term generated on a query client to the advertiser keyword database to determine a set of advertiser listings associated with a partition in the advertising keyword database in which to process the query, and to return search results to the query client. The search results may include advertiser listings having keywords that substantially match the search term entered by the query client, and which are ordered according to a financial statistic associated with the keywords in the advertiser keyword database.
PCT/US2003/027474 2002-08-30 2003-08-29 System and method for pay for performance advertising employing multiple sets of advertisement listings WO2004021152A3 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
US40753302 true 2002-08-30 2002-08-30
US60/407,533 2002-08-30
US41802202 true 2002-10-11 2002-10-11
US60/418,022 2002-10-11

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
EP20030749336 EP1535211A4 (en) 2002-08-30 2003-08-29 System and method for pay for performance advertising employing multiple sets of advertisement listings
JP2004533020A JP2006516767A (en) 2002-08-30 2003-08-29 The system and method of pay for performance ads that use multiple sets of listing
CA 2497168 CA2497168A1 (en) 2002-08-30 2003-08-29 System and method for pay for performance advertising employing multiple sets of advertisement listings

Publications (2)

Publication Number Publication Date
WO2004021152A2 true WO2004021152A2 (en) 2004-03-11
WO2004021152A3 true true WO2004021152A3 (en) 2004-12-02

Family

ID=31981520

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2003/027474 WO2004021152A3 (en) 2002-08-30 2003-08-29 System and method for pay for performance advertising employing multiple sets of advertisement listings

Country Status (6)

Country Link
US (1) US20040133471A1 (en)
EP (1) EP1535211A4 (en)
JP (1) JP2006516767A (en)
KR (1) KR20050028059A (en)
CA (1) CA2497168A1 (en)
WO (1) WO2004021152A3 (en)

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Also Published As

Publication number Publication date Type
EP1535211A2 (en) 2005-06-01 application
US20040133471A1 (en) 2004-07-08 application
CA2497168A1 (en) 2004-03-11 application
EP1535211A4 (en) 2006-08-23 application
JP2006516767A (en) 2006-07-06 application
KR20050028059A (en) 2005-03-21 application
WO2004021152A2 (en) 2004-03-11 application

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