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WO2003096668A3 - Method and system for verifying exposure to message content and collecting a printed verification response - Google Patents

Method and system for verifying exposure to message content and collecting a printed verification response

Info

Publication number
WO2003096668A3
WO2003096668A3 PCT/US2003/014433 US0314433W WO2003096668A3 WO 2003096668 A3 WO2003096668 A3 WO 2003096668A3 US 0314433 W US0314433 W US 0314433W WO 2003096668 A3 WO2003096668 A3 WO 2003096668A3
Authority
WO
Grant status
Application
Patent type
Prior art keywords
response
advertisements
query
recipients
broadcast
Prior art date
Application number
PCT/US2003/014433
Other languages
French (fr)
Other versions
WO2003096668A2 (en )
Inventor
Frank S Maggio
Mark Allen Siler
Original Assignee
Frank S Maggio
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00Television systems
    • H04N7/16Analogue secrecy systems; Analogue subscription systems
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04HBROADCAST COMMUNICATION
    • H04H60/00Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33Arrangements for monitoring the users' behaviour or opinions
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television, VOD [Video On Demand]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/242Synchronization processes, e.g. processing of Program Clock References [PCR]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television, VOD [Video On Demand]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television, VOD [Video On Demand]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network, synchronizing decoder's clock; Client middleware
    • H04N21/44Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
    • H04N21/44016Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television, VOD [Video On Demand]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4758End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television, VOD [Video On Demand]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Abstract

Providing advertising comprising communicating, through a mass media non-interactive broadcast network, an advertisement pod comprising multiple advertisements to a plurality of recipients (2505). The broadcast network can comprise outdoor media. A query is communicated to the recipients about a selected portion of the advertising content of at least one of the advertisements (2520). An offer of a reward is presented to the recipients as an incentive to review the advertisements and to submit a response to the query (2515). Respective responses to the query are collected through a printed response or other response device from each responding ones of the recipients (2525). Receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content. In an alternative aspect, multiple advertisements can be broadcast in a concentrated format.
PCT/US2003/014433 2002-05-10 2003-05-09 Method and system for verifying exposure to message content and collecting a printed verification response WO2003096668A3 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
US37979902 true 2002-05-10 2002-05-10
US60/379,799 2002-05-10
US38114902 true 2002-05-16 2002-05-16
US60/381,149 2002-05-16

Publications (2)

Publication Number Publication Date
WO2003096668A2 true WO2003096668A2 (en) 2003-11-20
WO2003096668A3 true true WO2003096668A3 (en) 2004-04-29

Family

ID=29423687

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2003/014433 WO2003096668A3 (en) 2002-05-10 2003-05-09 Method and system for verifying exposure to message content and collecting a printed verification response

Country Status (1)

Country Link
WO (1) WO2003096668A3 (en)

Citations (20)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4809013A (en) * 1985-08-27 1989-02-28 Cope Praezisionsapparate Ag Television contest-entering device
US4876592A (en) * 1986-03-10 1989-10-24 Henry Von Kohorn System for merchandising and the evaluation of responses to broadcast transmissions
US4989234A (en) * 1989-04-11 1991-01-29 Evanston Enterprises, Inc. Systems for capturing telephonic mass responses
US5473673A (en) * 1993-04-08 1995-12-05 Koninklijke Ptt Nederland N.V. System for transmitting selection code signals to TV or radio stations
EP0711076A2 (en) * 1994-11-03 1996-05-08 AT&T Corp. Interactive television system
US5530469A (en) * 1994-12-20 1996-06-25 Garfinkle; Norton Interactive television with correlation of viewers input and results made available to each viewer
US5936661A (en) * 1995-11-22 1999-08-10 U.S. Philips Corporation Interactive television game system
US6064978A (en) * 1997-06-24 2000-05-16 Experts Exchange, Inc. Question and answer system using computer networks
US6070145A (en) * 1996-07-12 2000-05-30 The Npd Group, Inc. Respondent selection method for network-based survey
US6102406A (en) * 1999-06-07 2000-08-15 Steven A. Miles Internet-based advertising scheme employing scavenger hunt metaphor
US6161059A (en) * 1998-09-14 2000-12-12 Walker Digital, Llc Vending machine method and apparatus for encouraging participation in a marketing effort
US6216111B1 (en) * 1997-03-19 2001-04-10 Walker Digital, Llc System and method for telemarketing presentations
WO2001029689A2 (en) * 1999-10-21 2001-04-26 Centrsource Corp. Navigational utility for interactive advertisement fulfillment
US20010032125A1 (en) * 1999-12-20 2001-10-18 Sundeep Bhan Activation of coupons based on quiz or questionnaire
US20020046095A1 (en) * 2000-03-03 2002-04-18 Wallace Clyde Riley System and method for increasing retention of advertisement information
US20020049634A1 (en) * 2000-07-06 2002-04-25 Joseph Longinotti Interactive quiz based internet system
US6379251B1 (en) * 1997-02-24 2002-04-30 Realtime Media System and method for increasing click through rates of internet banner advertisements
US20020062481A1 (en) * 2000-02-25 2002-05-23 Malcolm Slaney Method and system for selecting advertisements
US20020077902A1 (en) * 2000-06-30 2002-06-20 Dwight Marcus Method and apparatus for verifying review and comprehension of information
US20020116256A1 (en) * 1997-03-24 2002-08-22 De Rafael Carey A. System for rewarding viewers of interactive commercial advertisements

Patent Citations (20)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4809013A (en) * 1985-08-27 1989-02-28 Cope Praezisionsapparate Ag Television contest-entering device
US4876592A (en) * 1986-03-10 1989-10-24 Henry Von Kohorn System for merchandising and the evaluation of responses to broadcast transmissions
US4989234A (en) * 1989-04-11 1991-01-29 Evanston Enterprises, Inc. Systems for capturing telephonic mass responses
US5473673A (en) * 1993-04-08 1995-12-05 Koninklijke Ptt Nederland N.V. System for transmitting selection code signals to TV or radio stations
EP0711076A2 (en) * 1994-11-03 1996-05-08 AT&T Corp. Interactive television system
US5530469A (en) * 1994-12-20 1996-06-25 Garfinkle; Norton Interactive television with correlation of viewers input and results made available to each viewer
US5936661A (en) * 1995-11-22 1999-08-10 U.S. Philips Corporation Interactive television game system
US6070145A (en) * 1996-07-12 2000-05-30 The Npd Group, Inc. Respondent selection method for network-based survey
US6379251B1 (en) * 1997-02-24 2002-04-30 Realtime Media System and method for increasing click through rates of internet banner advertisements
US6216111B1 (en) * 1997-03-19 2001-04-10 Walker Digital, Llc System and method for telemarketing presentations
US20020116256A1 (en) * 1997-03-24 2002-08-22 De Rafael Carey A. System for rewarding viewers of interactive commercial advertisements
US6064978A (en) * 1997-06-24 2000-05-16 Experts Exchange, Inc. Question and answer system using computer networks
US6161059A (en) * 1998-09-14 2000-12-12 Walker Digital, Llc Vending machine method and apparatus for encouraging participation in a marketing effort
US6102406A (en) * 1999-06-07 2000-08-15 Steven A. Miles Internet-based advertising scheme employing scavenger hunt metaphor
WO2001029689A2 (en) * 1999-10-21 2001-04-26 Centrsource Corp. Navigational utility for interactive advertisement fulfillment
US20010032125A1 (en) * 1999-12-20 2001-10-18 Sundeep Bhan Activation of coupons based on quiz or questionnaire
US20020062481A1 (en) * 2000-02-25 2002-05-23 Malcolm Slaney Method and system for selecting advertisements
US20020046095A1 (en) * 2000-03-03 2002-04-18 Wallace Clyde Riley System and method for increasing retention of advertisement information
US20020077902A1 (en) * 2000-06-30 2002-06-20 Dwight Marcus Method and apparatus for verifying review and comprehension of information
US20020049634A1 (en) * 2000-07-06 2002-04-25 Joseph Longinotti Interactive quiz based internet system

Also Published As

Publication number Publication date Type
WO2003096668A2 (en) 2003-11-20 application

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