WO2001069581A1 - Procede pour faire de la publicite de maniere ciblee - Google Patents
Procede pour faire de la publicite de maniere ciblee Download PDFInfo
- Publication number
- WO2001069581A1 WO2001069581A1 PCT/DE2001/000942 DE0100942W WO0169581A1 WO 2001069581 A1 WO2001069581 A1 WO 2001069581A1 DE 0100942 W DE0100942 W DE 0100942W WO 0169581 A1 WO0169581 A1 WO 0169581A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- conveyor belt
- baggage
- image
- area
- logo
- Prior art date
Links
- 238000000034 method Methods 0.000 title claims abstract description 11
- 238000007689 inspection Methods 0.000 claims description 2
- 230000032258 transport Effects 0.000 description 6
- 230000000694 effects Effects 0.000 description 1
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
- G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B66—HOISTING; LIFTING; HAULING
- B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
- B66B21/00—Kinds or types of escalators or moving walkways
- B66B21/02—Escalators
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B66—HOISTING; LIFTING; HAULING
- B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
- B66B21/00—Kinds or types of escalators or moving walkways
- B66B21/10—Moving walkways
Definitions
- the invention relates to a method for targeted advertising in the area of an airport, in particular in the area of at least one baggage claim, baggage claim, baggage check of any kind, by means of at least one partial image, image, logo, text, lettering, image, projection or the like, the use of at least a conveyor belt, a transport carpet, a conveyor belt, a conveyor belt or the like
- This object according to claim 1 is achieved according to the invention in that at least one transp local belt, a transport carpet, a conveyor belt, a conveyor belt or the like in the area of an airport, in particular in the area of at least one baggage acceptance, baggage claim, baggage check of any kind, at least one partial image, picture, logo, text, lettering, illustration, projection or the like is located or shown
- the invention is characterized in that by changing the conveyor belt, transport carpet, conveyor belt, conveyor belt or the like by means of at least one partial image, image, logo, text, lettering, image, projection or in the area of an airport, in particular in the area of at least one baggage claim , Baggage claim, baggage inspection of any kind
- a higher advertising effectiveness is generated, the more so since the passenger, passenger or the like when placing the luggage on the conveyor belt, carpet, conveyor belt, conveyor belt or the like and thus directly on the advertising information must at least passively focus his attention on the advertising message and this cannot remove
- the same effect is achieved when the luggage is placed on the conveyor belt, provided with at least one
- the view of at least one passenger, passenger or the like is mandatory on the conveyor belt, trans port carpet, conveyor belt, conveyor belt or the like, since there is expected at least one piece of luggage or the like. This is due to the at least one partial image, image, logo, text, lettering, illustration, projection or the like placed on the conveyor belt, conveyor carpet conveyor belt, Lead tape or the like exploited; which is attached or arranged in such a way that the at least one passenger, passenger or the like waiting in the area of the baggage claim or the like has to receive the at least one advertising message or the like during the waiting time.
- the movement of the conveyor belt with the applied advertising information or the like also results in a changing display of the displayed advertising information by varying the size, shape, color, position or the like the advertising information shown on the conveyor belt, transport carpet, conveyor belt, lead belt or the like, which moreover can be easily replaced using selected methods and is therefore easily adapted to changes targeted advertising can be easily realized
Landscapes
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Escalators And Moving Walkways (AREA)
- Cash Registers Or Receiving Machines (AREA)
Abstract
Priority Applications (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AU56112/01A AU5611201A (en) | 2000-03-13 | 2001-03-09 | Method for targeted advertising |
DE10190991T DE10190991D2 (de) | 2000-03-13 | 2001-03-09 | Verfahren zur zielorientierten Werbung |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
DE10011533A DE10011533A1 (de) | 2000-03-13 | 2000-03-13 | Verfahren zur zielorientierten Werbung |
DE10011533.0 | 2000-03-13 |
Publications (1)
Publication Number | Publication Date |
---|---|
WO2001069581A1 true WO2001069581A1 (fr) | 2001-09-20 |
Family
ID=7634122
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/DE2001/000942 WO2001069581A1 (fr) | 2000-03-13 | 2001-03-09 | Procede pour faire de la publicite de maniere ciblee |
Country Status (3)
Country | Link |
---|---|
AU (1) | AU5611201A (fr) |
DE (2) | DE10011533A1 (fr) |
WO (1) | WO2001069581A1 (fr) |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7675500B2 (en) | 2001-11-09 | 2010-03-09 | Sharp Laboratories Of America, Inc. | Liquid crystal display backlight with variable amplitude LED |
Families Citing this family (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE20314833U1 (de) | 2003-09-23 | 2004-02-05 | Hörl, Herbert | Registrierkasse, insbesondere für Supermärkte |
Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5244080A (en) * | 1991-08-29 | 1993-09-14 | Promotex Werbetechnik Gmbh | Information bearing belt conveyor |
WO1999041165A1 (fr) * | 1998-02-13 | 1999-08-19 | Andreas Stommel | Plaque de transport servant de support publicitaire |
DE19805934A1 (de) * | 1998-02-13 | 1999-08-26 | Stommel | Werbeträger |
-
2000
- 2000-03-13 DE DE10011533A patent/DE10011533A1/de not_active Withdrawn
-
2001
- 2001-03-09 AU AU56112/01A patent/AU5611201A/en not_active Abandoned
- 2001-03-09 DE DE10190991T patent/DE10190991D2/de not_active Expired - Lifetime
- 2001-03-09 WO PCT/DE2001/000942 patent/WO2001069581A1/fr active Application Filing
Patent Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5244080A (en) * | 1991-08-29 | 1993-09-14 | Promotex Werbetechnik Gmbh | Information bearing belt conveyor |
WO1999041165A1 (fr) * | 1998-02-13 | 1999-08-19 | Andreas Stommel | Plaque de transport servant de support publicitaire |
DE19805934A1 (de) * | 1998-02-13 | 1999-08-26 | Stommel | Werbeträger |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7675500B2 (en) | 2001-11-09 | 2010-03-09 | Sharp Laboratories Of America, Inc. | Liquid crystal display backlight with variable amplitude LED |
Also Published As
Publication number | Publication date |
---|---|
DE10190991D2 (de) | 2004-01-08 |
DE10011533A1 (de) | 2001-09-27 |
AU5611201A (en) | 2001-09-24 |
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