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WO2001042947A2 - Method, computer program, device and system for transmitting content, in particular advertising content - Google Patents

Method, computer program, device and system for transmitting content, in particular advertising content

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Publication number
WO2001042947A2
WO2001042947A2 PCT/EP2000/011596 EP0011596W WO0142947A2 WO 2001042947 A2 WO2001042947 A2 WO 2001042947A2 EP 0011596 W EP0011596 W EP 0011596W WO 0142947 A2 WO0142947 A2 WO 0142947A2
Authority
WO
Grant status
Application
Patent type
Prior art keywords
user
content
address
selected
value
Prior art date
Application number
PCT/EP2000/011596
Other languages
German (de)
French (fr)
Other versions
WO2001042947A3 (en )
Inventor
Merten Stroetzel
Original Assignee
Cyberprofit Ag
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

Abstract

The invention relates to a method for selectively transmitting content, in particular advertising content, via a bi- or multi-directional network to at least one user. Said method comprises the following steps: a) detection of an address or network address selected by the user; b) analysis of the selected address b1) in order to determine whether the selected address corresponds to a predetermined or predeterminable known address and/or b2) in order to assign the selected address to a predetermined or predeterminable local category; c) selection of the content according to the results of the analysis; and d) initiating the transmission of the selected content to the user. The invention also relates to a computer program for selectively transmitting content, in particular advertising content, via a bi- or multi-directional network to at least one user, said program containing parts for carrying out the inventive method. The invention further relates to a device and a system for selectively transmitting content, in particular advertising content, via a bi- or multi-directional network to at least one user.

Description

"Methods, computer program, apparatus and system for communicating content, in particular advertising"

description

The present invention relates to a method, a computer program, an apparatus and a system for selectively transmitting content, especially of advertising on a bi- or multi-directional network, to at least one user.

It is known to transmit advertising via the Internet to users or users who access the Internet pages. Here, either the advertising in the side firmly inserted eg as banner ads or providing advertising space in a new window in which an advertiser, such as a company, as content providers (so-called. "Content Provider") its advertising and inserts.

It has been found to be disadvantageous that advertising can not be delivered specifically to certain users, but is transmitted to an unspecified definable number of users. Accordingly, with the

Advertising costs considerably, and the efficiency, i .e. who scored the benefit of advertising low.

It is therefore an object of the present invention, a method, a computer program to provide a device and a system, the selective

Content delivery, especially advertising, allow to at least one user.

This object is inventively achieved by a method according to claim 1, a computer program according to claim 22, an apparatus according to claim 23 and a system according to claim 25th Preferred embodiments of the invention are subject of the subclaims. The invention provides a method of selectively deliver content, in particular advertising on a bi- or multi-directional network (eg Internet, traditional data networks, intarakiives TV or broadcast network with back channel, etc.), to at least one user or user , which comprises the steps of: a) detecting a selected by the user or selected or entered (URL or Internet) address or network address; b) analyzing the selected address b1) for determining whether the selected address of a predetermined or predeterminable known (URL) address corresponding to, and / or b2) for assigning the selected address to a predetermined or predeterminable local category; c) selecting the contents in dependence on the result of the analysis; and d) causing the selected contents are transmitted to the user and transmitting the selected content to the user.

Accordingly, content, including advertising (eg in the form of banners, flash banners, animated commercials, chips) or news ticker, chat- content (ICQ), etc. depending on the selected address by means of a

Analysis be transmitted. Accordingly, it is possible to transmit an advertising content targeted to those users who have their Adreßwahl shown (directly or indirectly) an interest in a particular piece of information. Thus, a user who has selected the address of a vehicle manufacturer, one transmitted by vehicles related content, such as advertising for a car insurance or vehicle parts. Therefore, advertising resources can advantageously be channeled to those users where a greater likelihood that they may be interested in advertising.

According to a preferred embodiment of the invention, the sensing of the selected address by the user to obtain tracking information by a tracking process. Accordingly, the address inputs of the user may preferably be continuously monitored and the corresponding (advertising) content in accordance with the last selected address is transmitted.

Preferably, the step b1) comprises a query of an address database on, in a predetermined or predeterminable number of (URL) addresses are stored as known addresses, wherein the query of the address database is preferably carried out for assigning the selected address to the local categories.

Accordingly, it is advantageously possible to assign the selected

make address to the local category on the basis of pre-stored links, so that the allocation can be made with fewer system resources and much (by the same user or from other users) selected addresses can be assigned without much (system) cost of a local class.

Further preferably, the step of transmitting the content to the user in selecting the contents to be transmitted by comparing the selected address with the known (URL) addresses.

Accordingly, the direct transmission of content, in particular advertising, in response or corresponding to the selected address ( "direct response" so-called.) Possible. This mapping of content to users thus permits in particular the transmission of content associated with addresses that would otherwise not allow a link to such content within the page, such as the transmission of an advertising banner in the context of web pages of the competition. Furthermore, a supplementary advertising is possible to the effect that, when calling a Fahrzeuherstelleradresse example, advertising content to be transmitted with respect to a vehicle insurance and displayed.

Further preferably, the step b2) has a query a category database or Adreßkategoriebank in which (URL) addresses predetermined Adreßkategorien or Adreßkategoriestrukturen (remote category) associated with, said interrogation preferably an online query at least one (external) category-based search engine, as Yahoo or Lycos, includes as a category database.

Accordingly, for example, the internal system can Kategoriesierungsaufwand particular by query of category-based search engines, by means of POST or GET commands can be reduced and be made to the preferred external resources.

According to a further preferred embodiment of the invention, the Adreßkategorie Adreßkategoriestruktur determined or the selected address of a local category is assigned to the query the category database.

Accordingly, it is advantageously possible to detect groups of users by appropriately selecting the local categories useful and summarize, in particular to facilitate the creation of respective advertising profiles.

the lowest category level of Adreßkatego- wherein if the lowest category level can be assigned to a local category, the next higher category level is examined is preferred in the assignment riestruktur examined first.

the assignment is further preferred interrupted when the allocable

represents Adreßkategoriestruktur stage of the root of the Adreßkategoriestruktur.

Most preferably, the selected address and the associated local category in the database is stored with known addresses.

Accordingly, the result of the assignment particularly for later access is available, so that the system times can be reduced. According to a further preferred embodiment) a step of creation or update of at least one user profile for the user in response to the selected by the user (URL) addresses on said analyzing step b.

Accordingly, a user profile may in particular for each user are created (so-called. "Profiling"), the (URL) addresses corresponding to the selected by him and to some extent reflected, thereby advantageously allows conclusions about his interests.

Preferably, the user profile comprises a plurality of value fields corresponding to one or more local categories, each value field is assigned a value, on the basis of the associated local category.

the value of that value fields will be further preferred to determine the local category corresponding to the selected by user address is incremented by an additional value corresponding to the local category, and on the basis of associations between local rating or value fields being stored in a link database are preferably a

Weight for each additional value is made.

Accordingly, the user profile can not only in the local categories that correspond directly to the selected category (eg category "Scanner" when a publisher's website for the products "Scanner" is called), but also other local categories, one with the called side (content or otherwise) connection have (eg the other local categories "image processing", "photo editing software", etc.). Further, due to a logical operation (AND, OR, NOT, etc.) may be predicted from local categories of interest pattern of the user or determined, for example, from the certain fashions may be influenced (so-called. "Data mining"). μ is further preferred is assigned to the value field a date field, which is stored in the date or time of last update of the corresponding value field.

It is therefore possible to determine when the value field of the corresponding local

Category was last updated.

a determination of the actual values ​​for at least is most preferably made a part of the value fields, and on the basis of the corresponding value field of each date field prior to the selection step c).

Accordingly, no storage of the current values ​​in the corresponding value fields is necessary, whereby the number of memory accesses can be advantageously reduced.

Most preferably, a new value in the respective field value is stored which corresponds to the incremented by the additional value calculated current value, and wherein the corresponding date field is updated, if the user selects a corresponding value of the field (URL) address.

(URL -) Accordingly, a renewal of the value field is preferably used only at or after a selecting the corresponding address held by the respective users.

According to a further preferred embodiment, a value of each field

Maximum value field is stored in which the maximum achieved value of the corresponding value field, and / or a Erstzugriffsfeld in which the date of the first Zugriffes is stored on the corresponding value field associated.

This provides in particular for statistical evaluations more user information. of the user content to be transmitted is preferably selected based on the user profile, preferably by comparison with a content profile.

By setting a content profile for the content to be transmitted, for example, for which local categories of content, such as advertising, corresponds to and which

to have the value or date value fields / date fields of the respective user profile. Furthermore, it is possible to select the content and based on personal information of the respective user.

each user, a credit value is further preferably associated, which is preferred, depends on the time period in which the selected by the respective user addresses are detected.

Accordingly, an incentive can be created that allow users a detecting its selected (URL) addresses, and allow a transmission and preferably display of the content for example as banner ads on the screen. It is then advantageously possible to pay a price for the accumulated credit value to the user, for example, aviator programs as a monetary amount, as vouchers, as discount on the purchase of goods, as a bonus, as mileage credit at Rather, etc.

Most preferably, each of the information to be content-providing partners, in particular advertiser, a debit value is assigned, which is preferably dependent on the number of transmissions of the corresponding content.

It is advantageous, therefore, possible an equivalent for each transmitted content, eg for each placed banner ads, the content provider to determine that the contents of the supplying company, person, organization, etc., in particular the advertiser, and in particular to provide charged.

The invention further provides a computer program or. Computer program product for selectively transmitting content, especially of advertising on a bi- or multi-directional network, to at least one user, comprising program parts for carrying out a method according to the invention.

The invention further provides an apparatus for selectively transmitting content, especially of advertising on a bi- or multi-directional network, to at least one User ready, in particular for performing a method according to the invention, comprising:

- means for detecting a selected by the user (URL) address or network address; - means for analyzing the selected address to determine whether the selected address of a predetermined or predeterminable known (URL) address corresponding to, and / or for assigning the selected address to a predetermined or predeterminable local category;

- means for selecting the contents in dependence on the result of the analysis; and

- means for causing the selected contents are transmitted to the user or for transmitting the selected content to the user.

According to a preferred embodiment of the invention, the device comprises the following features: a management server to which preferably a first filing and / - or account management is performed for each user; an online database server, in which the user himself in later

Cancellations logs; and / or one or more tracking servers or servers for performing a

wherein a user is preferably associated with a tracking server according to a later application and the associated tracking server selected by the user is detected (URL) address tracking, analyzes it and determines a content depending on the result of the analysis, and wherein the selected contents to the User is preferably transmitted from or via a separate content server.

Accordingly, it is advantageously possible to operate the Content Server particular with the advertiser.

According to the invention is further provided a system for selectively transmitting content, in particular advertising, to at least one user, comprising:

- a device according to the invention, - at least one of the user associated with the local computer,

- at least one connection for the information to be content-providing partners, in particular advertiser.

Further features, advantages and objects of the present inventions will become apparent from the following exemplary description of preferred embodiments with reference to the drawing in which shows:

FIG. 1 is a schematic diagram of a system according to a preferred embodiment of the invention;

FIG. 2 is a schematic diagram of the Analysiervorganges according to another preferred embodiment of the invention;

FIG. 3 is a flowchart of Analysiervorganges according to another preferred embodiment of the invention;

FIG. 4 is an exemplary representation of local categories and corresponding value fields; FIG. 5 is a schematic diagram of a system according to another preferred

embodiment; and

FIG. 6 is a schematic diagram of a system according to another preferred embodiment of the invention.

On the method for selectively deliver content, especially

Advertising, involved in at least one user or users are preferably, the user, a system provider and at least one of the information to be content ready sites of partners (businesses, shops, organizations, individuals, etc.), in particular a Warblers Education, (hereinafter content provider called).

The user logs on to the system provider and shares a personal user profile, eg name, making, address, email address, age, gender, etc. with. This data is in a Datenanmeidedatenbank separated from the to be created and stored to be renewed user profile. During or after the initial registration, the user receives (electronic and / or mail) a password with which he can later log in to the system provider.

After the initial registration, the user logs on to the online Go with the system provider, which has a tracking process is started locally on his computer, the URL of the user in a browser (eg Netscape, Explorer) entered (Uniform Resource Locator) determined address and sent to the system provider. Also conceivable is the tracking of jetwede other information that permits an inference to the user's interests. The tracking process preferably runs through a parser that would have arisen in the WS2_32.DLL by means of a hook function (Winsock2), which is preferably provided either by the system provider, or is present from Windows95b, hooks, and the send function according to the TCP / IP protocol monitored. Once a GET

Command is determined, the parser extracts the corresponding information relating to the URL address.

Registration with the system provider triggers a time tracking, which is significant for a corresponding credit on a user assigned to the credit value field.

The content provider provides the information to be content, especially to be transmitted advertising (eg in the form of banners, flash banners, animated commercials, chips) or news ticker, chat contents (ICQ), e-mails, etc. ready.

Furthermore, it is defined that - content profile corresponding to the content to be transmitted - to be described below in more detail. FIG. 1 shows a schematic diagram of a system according to a preferred embodiment of the invention. The selected by the user or selected or entered URL or Internet address is transmitted via the tracking process on the system provider, which analyzes the URL, profile creates a user- due to the URL or renewed or added (so-called. professional ling), selects a content corresponding to the URL and / or based on the User-profile and this selected content, for example, an advertisement transmitted to the user.

In FIG. 2 is a schematic diagram of another preferred embodiment of the present invention in which a user specifies an address in the browser (http://www.bmw.de/carconfigurator/index.htm in the example). This URL is sent to the system provider via the tracking method, which performs a URL analysis and categorization.

If desired, selecting a content in direct response to the received URL and the user transmitted (so-called. Direct response), which in FIG. 2 identified as © variant.

The categorization in local or locally defined categories is done by a

Query a local URL database in which the URL addresses are stored by predetermined or predeterminable web pages and associated local categories. If the transferred from the user address is not known, a category search is in a preferred external category-based search engine (eg, Yahoo, Lycos, etc.) conducted. The transmitted by the category-based search category is a mapping database (not shown) associated with one or more local categories. Then an update of the corresponding user profile will take place and the updated user profile is used for selecting the information to be content. The selection of content is by comparing and matching the updated user-

made profile with stored in a content profile database content profiles (© variant in FIG. 2). If appropriate, a suitable content is determined, this is communicated to the user or it is caused that the content to the user, for example, is transmitted via an external server.

In FIG. 3 a flow chart is shown that illustrates the main steps of an analysis method according to a preferred embodiment of the invention.

In step S1 to wait in a holding pattern to the URL address of the user as a tracking lnformation. As far as the tracking data is obtained from an Internet user or users by the system provider in step S2, in step S3, the resulting URL is checked, preferably by means of a

Query in step S3 'at or in an address database, in the predetermined or predeterminable known URL addresses are stored with corresponding assignments to local categories or stored. This address database is preferably arranged in the system of the system provider.

If the selected URL address is known (Yes in step S4), then the corresponding local category of the selected URL address is determined (step E1), and is preferably removed from the address database. With determination of the local category (step E1), the analysis of the URL address has been completed and one can pass to create or replace the corresponding user profile.

If the selected URL is unknown (No in step S4), then a query or request is carried out at a category-based search engine, in step S5. The category-based search engine can either be natively present or a system external search engine such as Yahoo, Lycos, etc.. an online query ü berdas I nte rn et z (step 5 ') is preferred in to step 5. B. you rc heinen G ET Bef ehl (z. B. G ET http://de.search.yahoo.com/search/de7p = <URL or keyword>) or performed by a POST command.

After receiving the response from or by the category-based search engine, an HTML parser filters in step S6, the corresponding Adreßkategoriestruktur from the response of the category-based search engine (typically an HTML page) by detecting predetermined or predeterminable structures of the response (for example, structure of the HTML Page) . Accordingly, the parser determines the corresponding "Kategorieast", ie, the corresponding Kategoriestu- fe of Adreßkategoriestruktur obtained (branch with n stages) or remote cate- gory. Thus, for example, a URL address of a scanner manufacturer in the category-based search engine Yahoo following Adreßkategoriestruktur or remotecapable categories: Trade and Economy> Companies>> Hardware> Peripherals> Scanners; said Adreßkategoriestruktur having 6 nodes or category levels, the node "Trade and Industry" as

Root of Adreßkategoriestruktur is called.

In step S8, the Adreßkategoriestruktur transmitted is then examined or checked, eluting with checking the lowest category level (in the example n = 6), ie in the example begins starting with the (sub) category "Scanner". In this case, a database query a linking data base, in step S8 'made in the links or equivalents (preferably in the form of allocation tables) of the remote-categories of respective category-based search engines are stored with the local categories.

If the lowest category level (ie, the node n) has been determined (yes in step S9), for example, by finding this node n in the mapping table, a refresh or update the address database, with in the predetermined or predeterminable known URL addresses corresponding allocations are stored in local categories or stored, in step S1 1, wherein the newly determined URL address with the corresponding category in step S1 2 is preferably added in the address database bE DONE mem. Accordingly, the local category is determined (step E1), so that the analysis of the URL address has been completed and one can pass to create or replace the corresponding user profile.

If, however, the lowest category level (.e. the node n) has not been detected (NO in step S9), for example, because this node is not n in the allocation is table found, it is checked in step S10 whether the category stage or the node is the root, that is, whether n = 1. If this is the case (yes in step S10), the analysis and categorization of the selected URL interrupted (step E2). however, the node is not the root (NO in step S1 0), it proceeds to the next higher category stage or node (n = n-1), so that gradually the category levels from the lowest to examined in the direction of the root be (it "walks" in the direction in Adreßkategoriestruktur root). Then you go to step S8, and examines whether the next higher category level is knüpfungsdatenbank assigned on the basis of comparison.

If, however, in step S7 no remote category will receive from the category based search engine (NO in step S7), then the analysis and categorization interrupted the selected URL (step E2). In such a case, no renewal of the user profile is made and the

Content is either but due to the non-renewed preferred time corrected user profile or sent to the user based on other parameters.

Subsequently, the creation and renewal or updating the user-

Profiles as a function of the selected by the user (URL) address with reference to FIG. 4 illustrates by way of example.

The user profile includes a (predetermined or predeterminable) value plurality of fields corresponding to one or more local categories, each value field is assigned a value. As shown in FIG. 4 can be seen, for example, the category "Sport" several subcategories "Football", "tennis", are "snow- boarding", etc. subordinated, both the (main) category "Sport" and the sub-categories are assigned to value fields have certain values ​​as stored values. In other words, values ​​are stored in the corresponding value field for each category or subcategory in a profile database. When a user visits a URL address corresponding to a corresponding local category, the value of the corresponding value field is updated. In this case, current value of the value field is preferably increased by the addition of the value (described in detail below).

Based on the relation database (so-called. "Synergy table") is a comparison linkage, preferably with a predetermined or predeterminable weighting between two local (sub) category, made. For example, is made so that when a user appropriate URL enters a category "Scanners", not just the category "Scanner" but the category is updated "imaging" a link between the sub-category "photo editing" and "Scanner" , Here, for example, can in allocating

10 value for the category "Scanner" an allocation of value 5 for the category "photo editing" prefix. This weighting (50% in the example) is preferably stored in the link table. . Preferably, the linking data base is a directed graph Furthermore, can be carried out a logical interlocking that Fung between individual (sub) category (. So-called "data mining"): if for example the user selects a plurality of different addresses within a certain time window, predeterminable the predetermined or (sub) corresponding categories, an additional value of a further (sub) category is associated with (eg in a logical AND, OR, NOT, NOT, etc. linking between the respective categories).

In online walking of the user and log in to the system provider a current user profile is preferably calculated. This current user profile resulting from the stored value of a field which is decreased by a time factor. Each value box is preferably assigned a date field, in which the date or time of last Wertabspeicherung is stored in the value field. The time factor, which is used subtractively or muitiplikativ to the stored value, this results from the data stored in the date field time or date and a certain function, which in FIG. 4 is shown schematically. This feature provides the decrease of a

Field value is assigned values ​​over time, wherein the function in the first period preferably assumes a maximum value and gradually decreases subsequently. The function is indeed shown continuously, but may be formed including spent discreet. With the last stored value of the field and with the time factor (i .e. At the time of the last value storage as well as with the function) can thus be the current value of the respective value field are calculated.

The calculated current value is preferably not stored in the user profile, to minimize the memory accesses advantageous. A value of the respective fields is preferably updated only when a corresponding URL address has been selected, so that the value is incremented by the additional value.

FIG. 5 shows a schematic diagram of a system according to another preferred embodiment of the invention.

As shown in FIG. 5 seen pass the user data from the user information (eg full name, email address, age, passwords, etc.) which the user submitted to the system provider for initial registration and which are not dependent on the selected URL addresses are changed and thus are "static", and user profiles, which are updated based on the selected URL as described and thus are "dynamic".

When registering the user with the system provider to assign the user to its corresponding user data is made. Then, using its user profile, a content by comparison with content profiles of a content profile database that is either internally provided with the system provider and / or may be provided at the content provider is. After the selection made, the selected content to the user are transmitted.

FIG. 6 shows a schematic diagram of a system for selectively transmitting

Content, in particular advertising, to at least one user and in this figure such as a (advertising) is used as a banner to be transmitted Direction content according to another preferred embodiment of the invention. This system preferably includes a management server, in which new users can erstanmelden and performs the corresponding management eg the assigned a user credit value. Furthermore, the system includes an online database server, wherein the user logs (so-called. "Sign-on") and accepts the corresponding application after appropriate checking with the management server. When accepting the registration of the user one (preferably separate from the browser) opens window on the screen where the corresponding contents to be displayed. Furthermore, the online database server the user assigns a tracking server.

This tracking server, which is preferably separated from the virtual database server because of the scalability, then carries out the corresponding analysis of the selected URL addresses, in particular their categorization before and selects the appropriate content to be transmitted. Tracking Server continues to check the activities of the user, for example by obtaining so-called.

"Online-beats," the operations of the keyboard, mouse movements, etc. See activities of the user on his computer so that it can be verified that the user actually sitting at the screen of his computer. After the selection of the content, the tracking server transmits the user information, preferably as URL information where appropriate

Content, in the example of banners can be downloaded.

The content, in particular the banners will be saved for better scalability, and because of the better resource management preferred isolated on a content server and corresponding one of this in a

download window when users. The content server can be operated internally in the system provider and / or externally with the content provider.

Preferably, the timing of the following occurs: The user may choose at the online database server, this concerned the user profile or user data, especially from the management server, it becomes a content, in particular a banner ad User profile independent selected. By the tracking method, a surf command in the form of a (URL) address is detected, then create a new profile or an existing profile is updated and it is preferably ozeß as Hintergrundpi. Then, after a certain period possibly a new analysis or selection, for example, if a banner is over or profile has been greatly updated and new content is submitted. If necessary, a new content is, for example, in response to a "direct response" - received event.

Claims

"Methods, computer program, apparatus and system for communicating content, in particular advertising" claims
1. A method of selectively deliver content, in particular advertising on a bi- or multi-directional network, to at least one user, comprising the steps of: a) detecting a selected by the user address; b) analyzing the selected address b1) for determining whether the selected address of a predetermined or predeterminable known address corresponds to, and / or b2) for assigning the selected address to a predetermined or predeterminable local category; c) selecting the contents in dependence on the result of the analysis; and d) causing the selected contents are transmitted to the user.
2. The method of claim 1, wherein the detecting of the selected by the user address comprises obtaining (S1, S2) of tracking data by a tracking process.
3. The method according to any one of the preceding claims, wherein said step b1) includes a query (S3) an address database, in which a predetermined or predeterminable number of addresses are stored as known addresses, wherein the request (S3) of the address database preferably for assigning takes place the selected address to local categories.
4. The method of claim 3, wherein the step of transmitting the content to the user comprises selecting the content to be transmitted by comparing the selected address with known addresses.
5. The method according to any one of the preceding claims, wherein said step b2) has a request (S5) a category database that associates the addresses predetermined Adreßkategorien or Adreßkategoriestrukturen, wherein the interrogator (S5) is preferably an online query (S5 ') has at least includes a category-based search engine as a category database.
6. The method according to any one of the preceding claims, wherein the step of analyzing b) comprises a step of creation or update of at least one user profile for the user in response to the selected by the user addresses., Wherein the user profile preferably a plurality of value fields comprises corresponding one or more local categories, each value field is assigned a value, on the basis of the associated local category.
7. The method of claim 6, wherein after determining the local category corresponding to the selected by the user address, the value of that value fields are incremented by an additional value corresponding to the local category, and on the basis of associations between local rating or value fields which preferably wherein a weighting value for each additive is performed are stored in a relation database.
8. A method according to claims 6 or 7, wherein the user to be transmitted to the content is selected based on the user profile, preferably by comparison with a content profile.
9. The method according to any one of the preceding claims, wherein each user is assigned a credit value which is preferable depending on the time period in which the selected by the respective user addresses are detected.
10. Computer program for selectively transmitting content, in particular advertising, to at least one user, comprising program parts for carrying out a method according to any of the preceding claims.
selected means for detecting by the user: 11. An apparatus for selectively transmitting content, especially of advertising on a bi- or multi-directional network, to at least one user, in particular for performing a method according to any one of the preceding claims 1 to 9, with address or network address; means for analyzing the selected address to determine whether the selected address of a predetermined or predeterminable known address corresponds to, and / or for assigning the selected address to a predetermined or predeterminable local category; means for selecting the contents in dependence on the result of the analysis; and means for causing the selected contents are transmitted to the user.
12. The apparatus of claim 11, comprising: a management server, is carried out on soft preferably a first filing and / or account management for each user; an online database server, in which the user logs on to subsequent cancellations; and / or one or more servers for performing a tracking where a user is preferably associated with a tracking server according to a later application and the associated tracking server detects the dialed by the user address, analyzes them and determines a content depending on the result of the analysis, and wherein the selected content is preferably transmitted to the user by one or a separate Contentoβrver.
13. The system for selectively deliver content, in particular advertising on a bi- or multi-directional network, to at least one user, comprising: a device according to claim 11 or 12, at least one of the user associated with the local computer, at least one connection for a to be the supplying content-providing partners, in particular advertiser.
PCT/EP2000/011596 1999-12-08 2000-11-21 Method, computer program, device and system for transmitting content, in particular advertising content WO2001042947A3 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
DE19959142.3 1999-12-08
DE1999159142 DE19959142A1 (en) 1999-12-08 1999-12-08 Method and apparatus for transmitting content, in particular advertising

Publications (2)

Publication Number Publication Date
WO2001042947A2 true true WO2001042947A2 (en) 2001-06-14
WO2001042947A3 true WO2001042947A3 (en) 2002-05-23

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PCT/EP2000/011596 WO2001042947A3 (en) 1999-12-08 2000-11-21 Method, computer program, device and system for transmitting content, in particular advertising content

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DE19959142A1 (en) 2001-08-30 application

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