WO2001037119A8 - Apparatus and method for providing advertising on internet-enabled channels - Google Patents

Apparatus and method for providing advertising on internet-enabled channels

Info

Publication number
WO2001037119A8
WO2001037119A8 PCT/US2000/031464 US0031464W WO0137119A8 WO 2001037119 A8 WO2001037119 A8 WO 2001037119A8 US 0031464 W US0031464 W US 0031464W WO 0137119 A8 WO0137119 A8 WO 0137119A8
Authority
WO
WIPO (PCT)
Prior art keywords
ad
internet
server
user device
request
Prior art date
Application number
PCT/US2000/031464
Other languages
French (fr)
Other versions
WO2001037119A2 (en
Inventor
John B Ferber
Scott Ferber
Todd Walderman
Daniel Joensen
Original Assignee
Advertising Com
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority to US16552699P priority Critical
Priority to US60/165,526 priority
Application filed by Advertising Com filed Critical Advertising Com
Publication of WO2001037119A2 publication Critical patent/WO2001037119A2/en
Publication of WO2001037119A8 publication Critical patent/WO2001037119A8/en

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L29/00Arrangements, apparatus, circuits or systems, not covered by a single one of groups H04L1/00 - H04L27/00
    • H04L29/02Communication control; Communication processing
    • H04L29/06Communication control; Communication processing characterised by a protocol
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network-specific arrangements or communication protocols supporting networked applications
    • H04L67/20Network-specific arrangements or communication protocols supporting networked applications involving third party service providers
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network-specific arrangements or communication protocols supporting networked applications
    • H04L67/34Network-specific arrangements or communication protocols supporting networked applications involving the movement of software or configuration parameters
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00Application independent communication protocol aspects or techniques in packet data networks
    • H04L69/30Definitions, standards or architectural aspects of layered protocol stacks
    • H04L69/32High level architectural aspects of 7-layer open systems interconnection [OSI] type protocol stacks
    • H04L69/322Aspects of intra-layer communication protocols among peer entities or protocol data unit [PDU] definitions
    • H04L69/329Aspects of intra-layer communication protocols among peer entities or protocol data unit [PDU] definitions in the application layer, i.e. layer seven

Abstract

A method and system for providing advertising content to Internet-enabled channels. It includes an ad server connected to the Internet, a media server with creative for the channels connected to the Internet, an advertiser database connected to said ad server, a publisher database connected to said ad server, and a database connected to said media server for storing creative for a plurality of Internet-enabled channels. After an Internet user requests publisher content, content is sent from a server of the publisher to a user device and includes code to request an ad be served. This code operates the user device to request an ad location from the ad server, the ad server supplies an ad location to the user device, the code operates the user device to request an ad from the media server, and the media server supplies the ad for display on the user device.
PCT/US2000/031464 1999-11-15 2000-11-15 Apparatus and method for providing advertising on internet-enabled channels WO2001037119A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US16552699P true 1999-11-15 1999-11-15
US60/165,526 1999-11-15

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
AU17685/01A AU1768501A (en) 1999-11-15 2000-11-15 Apparatus and method for providing advertising on internet-enabled channels

Publications (2)

Publication Number Publication Date
WO2001037119A2 WO2001037119A2 (en) 2001-05-25
WO2001037119A8 true WO2001037119A8 (en) 2002-06-06

Family

ID=22599272

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/031464 WO2001037119A2 (en) 1999-11-15 2000-11-15 Apparatus and method for providing advertising on internet-enabled channels

Country Status (2)

Country Link
AU (1) AU1768501A (en)
WO (1) WO2001037119A2 (en)

Families Citing this family (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6446045B1 (en) 2000-01-10 2002-09-03 Lucinda Stone Method for using computers to facilitate and control the creating of a plurality of functions
US7080079B2 (en) * 2000-11-28 2006-07-18 Yu Philip K Method of using the internet to retrieve and handle articles in electronic form from printed publication which have been printed in paper form for circulation by the publisher
WO2003067375A2 (en) * 2002-02-06 2003-08-14 Wina Kabushiki Kaisha Assembly, system and method for generating a data list
US7260783B1 (en) 2003-07-08 2007-08-21 Falk Esolutions Gmbh System and method for delivering targeted content
US8719396B2 (en) * 2005-05-20 2014-05-06 Vibrant Media Limited Fraud prevention and detection for online advertising
WO2008019711A1 (en) * 2006-08-16 2008-02-21 Xinek Network commerce referral systems
US9594732B2 (en) 2012-12-20 2017-03-14 Google Inc. Selectively replacing displayed content items based on user interaction

Also Published As

Publication number Publication date
AU1768501A (en) 2001-05-30
WO2001037119A2 (en) 2001-05-25

Similar Documents

Publication Publication Date Title
US9805396B2 (en) Using multiple media players to insert data items into a media stream of a streaming media
US20020075298A1 (en) Printed medium activated interactive communication of multimedia information, including advertising
US20100169176A1 (en) Method for tracking user behavior and to display advertisements
TW484067B (en) Presentation of web page content based upon computer video resolution
DE60024410D1 (en) Method and device for a teaching system according to the thin client server concept
WO2004053651A3 (en) Content creation, distribution, interaction, and monitoring system
EP1367800A3 (en) System and method for downloading information to a mobile device
NZ538377A (en) Internet based delivery system for delivering auxiliary content such as advertisements
WO2001044973A3 (en) Real-time search engine
AU4405093A (en) Interactive computer system with self-publishing catalogue, advertiser notification, coupon processing and inbound polling
AU9335901A (en) Method and system for interfacing clients with relationship management (RM) accounts and for permissioning marketing
WO2007075897A3 (en) System and method for the creation, distribution and tracking of advertising via electronic networks
EP2204939A3 (en) Method and apparatus for security in a data processing system
WO2005040962A3 (en) Method and apparatus for provide pay-per-call performance based advertising
CA2376550A1 (en) Catalog management system for video on demand system
IS5128A (en) Automatic image saving system
GB2380298B (en) Resource adapter and XML descriptor for use in a client server environment utilizing an enterprise information system
WO2006115785A3 (en) Network system for facilitating audio and video advertising to end users through audio and video podcasts
EP2056597A3 (en) Time shifted interactive television
BR0213577A (en) Resource Management Service Management Method and Appliance
WO2006135522A3 (en) Advertisements in an alert interface
WO2004102991A3 (en) A method and system for enhancing venue participation by venue participants
GB2453486A (en) Geographical information display system and method
EP1335600A3 (en) Information delivery system and method, content delivery server and client terminal
BR0207103A (en) Method for transferring an interactive media presentation to a client terminal; and computer system for transferring an interactive media presentation to a client terminal

Legal Events

Date Code Title Description
AL Designated countries for regional patents

Kind code of ref document: A2

Designated state(s): GH GM KE LS MW MZ SD SL SZ TZ UG ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE TR BF BJ CF CG CI CM GA GN GW ML MR NE SN TD TG

AK Designated states

Kind code of ref document: A2

Designated state(s): AE AG AL AM AT AU AZ BA BB BG BR BY BZ CA CH CN CR CU CZ DE DK DM DZ EE ES FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MA MD MG MK MN MW MX MZ NO NZ PL PT RO RU SD SE SG SI SK SL TJ TM TR TT TZ UA UG UZ VN YU ZA ZW

121 Ep: the epo has been informed by wipo that ep was designated in this application
DFPE Request for preliminary examination filed prior to expiration of 19th month from priority date (pct application filed before 20040101)
D17 Declaration under article 17(2)a
AK Designated states

Kind code of ref document: C1

Designated state(s): AE AG AL AM AT AU AZ BA BB BG BR BY BZ CA CH CN CR CU CZ DE DK DM DZ EE ES FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MA MD MG MK MN MW MX MZ NO NZ PL PT RO RU SD SE SG SI SK SL TJ TM TR TT TZ UA UG UZ VN YU ZA ZW

AL Designated countries for regional patents

Kind code of ref document: C1

Designated state(s): GH GM KE LS MW MZ SD SL SZ TZ UG ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE TR BF BJ CF CG CI CM GA GN GW ML MR NE SN TD TG

REG Reference to national code

Ref country code: DE

Ref legal event code: 8642

122 Ep: pct app. not ent. europ. phase