WO2001025984A1 - Product directory structure - Google Patents

Product directory structure Download PDF

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Publication number
WO2001025984A1
WO2001025984A1 PCT/GB2000/003755 GB0003755W WO0125984A1 WO 2001025984 A1 WO2001025984 A1 WO 2001025984A1 GB 0003755 W GB0003755 W GB 0003755W WO 0125984 A1 WO0125984 A1 WO 0125984A1
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WO
WIPO (PCT)
Prior art keywords
level
directory structure
product
levels
category
Prior art date
Application number
PCT/GB2000/003755
Other languages
French (fr)
Inventor
Diane Elizabeth Clark
Original Assignee
Hoojit Limited
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Hoojit Limited filed Critical Hoojit Limited
Priority to AU75391/00A priority Critical patent/AU7539100A/en
Publication of WO2001025984A1 publication Critical patent/WO2001025984A1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/38—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually

Definitions

  • the present invention relates generally to directory structures .
  • an e-commerce site seeking to sell a wide range of products from, say, healthcare to motoring parts might have 130,000 products on offer. It is, therefore, not practical for a user to browse through all of the available products to make their choice. Even if the products are in alphabetical order, such a long list would take considerable time to scan, and as a practical matter items in such a list are often not found where one might expect. For instance, windows may be sold under: “glass”, “glazing” , "building materials” or “windows” .
  • Another problem with such a site is that there tends to be too much information on screen at any one time for a user usefully to be able to utilise what is available.
  • a directory structure comprising five layers from a universal product set to a category level linked to a product database.
  • the first product level consists of: “clothing and personal goods”, “computers and office”, “entertainment and education”, “food and drink”, “gifts and special occasions”, “home and garden”, “sport and leisure” and “toys and games” .
  • a directory structure comprising a multiple level structure, the first level consisting of: “clothing and personal goods”, “computers and office”, “entertainment and education”, “food and drink”, “gifts and special occasions”, “home and garden”, “sport and leisure” and “toys and games” .
  • the first level may consist of a "miscellaneous" category.
  • the first product are sub-divided into second level categories according to levels "B" of Figure 1 of the attached drawings .
  • the second levels are broken down to third level categories according to levels "C" of Figure 1 of the attached drawings .
  • the third level categories are sub-divided into fourth level categories according to levels "D" of Figure 1 of the attached drawings .
  • the fourth level categories are sub-divided into fifth level categories according to levels "E" of Figure 1 of the attached drawings.
  • each product having an associated fifth level category.
  • each subsequent level contains more items than its predecessor.
  • an internet page comprising or linking to a directory structure according to the first aspect or according to the second aspect of the invention.
  • a digital computer apparatus programmed and arranged to provide a list of wares and services according to the directory structure of the first aspect or according to the second aspect of the present invention.
  • a database search engine is provided whereby a search can be conducted of fifth level categories and associated product items to select the associated product items.
  • the apparatus is adapted to display the associated product items.
  • Figure 1 is a breakdown of a directory structure according to an embodiment of the present invention.
  • Figure 2 is a schematic illustration of how the directory structure of Figure 1 can operate.
  • a directory structure comprises a tree structure with a number of levels. As each category within a level is chosen, it provides a more restricted list of possible further categories. Within the directory structure illustrated in the attached Figure 1 there are five levels from a universal set of goods and services to a category level linked to a product database. For instance, on the first page of Figure 1, the first level category is "clothing and personal goods” providing as second level categories “clothing", “clothing accessories”, “health and beauty” and “personal accessories”. These are second level categories. From each of these a number of third level categories extend.
  • the directory structure is linked to a product database, each product having associated therewith a fifth level category.
  • the database is searchable by fifth level category items thereby to select the associated product items .
  • the first level categories “clothing and personal goods”, “computers and office”, “entertainment and education”, “food and drink”, “gifts and special occasions”, “home and garden”, “sport and leisure” and “toys and games” are labelled “A” ;
  • the second level categories, including “clothing”, “computers”, “books”, “drinks” etc are labelled “B” ;
  • the third level categories, including “boys clothing” , “computer accessories and consumables”, “business” (from entertainment and education first level), “alcoholic drinks” etc are labelled “C” ;
  • the fourth level categories including: “boys designer wear”; “fans and coolers”, “finance books”, “alcopops/cocktails” etc are labelled “D” ;
  • the fifth level contains redundancy in relation to the fourth level . That is, the fifth level often simply reproduces the fourth level where there are no additional choices to be made. This is particularly advantageous because it allows for expansion of the structure in future within the categories .
  • the directory structure described above finds a particular applicability in relation to use on an internet web site in which a user is offered each level in turn. That is, upon entering site the user is offered the first level categories and upon choosing these is offered the second level categories as a sub-set of the first level category chosen. This is explained further in relation to Figure 2 below.
  • Figure 2 comprises Figures 2A-2E, which are examples of category options presented to a user on a particular category selection route.
  • Figure 2A shows the six main categories of: “clothing and personal goods”, “computers and office”, “entertainment and education”, “food and drink”, “gifts and special occasions”, “home and garden”, “sport and leisure” and “toys and games” .
  • first level category “home and garden” the following second level categories are shown as shown in Figure 2B: “automotive”, “bathrooms”, “DIY” , “furniture”, “garden”, “home furnishing”, “household goods”, “kitchens, and “pets”.
  • second level category “kitchens” the following third level categories are shown, as shown in Figure 2C: “cookware” , “kitchen accessories”, “kitchen appliances”, “kitchen equipment”, “kitchen furniture”, “kitchen linen”, “ovens and hobs”, “storage”, “tableware”, “tools” and “white goods” .
  • third level category “cookware” the following fourth level categories are shown, as in Figure 2D: "frying pans”, “glass ovenware” , griddles”, “cooking pans”, “bakeware tins”, “balti sets”, “microwave cookware”, “casserole dishes”, “poacher”, “pressure cooker”, “roasting tins”, “skillet”, “steamers”, “woks” .
  • the fourth level category "frying pans” is selected for which in a fifth category there is only a single “frying pans" entry on a fifth level category as shown in Figure 2E.
  • the user selects the fifth level category of frying pans to obtain a list of frying pan products available via the internet web site.
  • the product list is obtained by associating a fifth level category with each product and upon selection of the firth category by the user carrying out a search through the product database for the products with the relevant fifth level category associated therewith.
  • the database can provide for additional information to be displayed of individual product items by clicking on them.
  • a category is selected by being “clicked” using (usually) a mouse.
  • a "miscellaneous" first level category is provided within the structure whereby items not categorisable elsewhere can be located. So for the "miscellaneous" category has not been required due to the comprehensive structure of the rest of the directory structure, but it allows for future possibilities. Hence, the "miscellaneous" category is not shown in Figure 2A.
  • the directory structure described above provides a logical structure for users to locate individual product items from no more than five category levels. All of the individual levels are of a manageable size to ensure that a manageable amount of information is provided on the screen from which a user can make a selection from a subsequent level choice. Accordingly, the use of systems for selecting items is enhanced, efficiency increased and speed of access reduced. Further, the structure described above provides flexibility for the addition of further products .

Abstract

A directory structure comprising five layers from a universal product set to a category level linked to a product database.

Description

PRODUCT DIRECTORY STRUCTURE
Field of the Invention
The present invention relates generally to directory structures .
Background to the Invention
With the advent of computer storage, and more particularly with the growth over recent years of the internet world wide web the amount of accessible information, and the number of people to whom such information is available has increased extraordinarily.
More recently, the internet has begun to be used for commercial trading, sometimes known as "e-commerce" drawing in diverse companies attempting to sell their wares over the web. There has also been a growth in so- called "mall -based" shopping in which a number of stores will set up to sell separately from a single internet site .
However, as these sites have promulgated, problems have arisen. These problems become exacerbated as more products are sought to be sold from a single site, whether via a mall -based format or otherwise.
In particular, an e-commerce site seeking to sell a wide range of products from, say, healthcare to motoring parts might have 130,000 products on offer. It is, therefore, not practical for a user to browse through all of the available products to make their choice. Even if the products are in alphabetical order, such a long list would take considerable time to scan, and as a practical matter items in such a list are often not found where one might expect. For instance, windows may be sold under: "glass", "glazing" , "building materials" or "windows" .
Another problem with such a site is that there tends to be too much information on screen at any one time for a user usefully to be able to utilise what is available.
Accordingly, it is an aim of preferred embodiments of the present invention to obviate or overcome disadvantages of the prior art, whether referred to herein or otherwise.
Summary of the Invention
According to the present invention in a first aspect, there is provided a directory structure comprising five layers from a universal product set to a category level linked to a product database.
Suitably, the first product level consists of: "clothing and personal goods", "computers and office", "entertainment and education", "food and drink", "gifts and special occasions", "home and garden", "sport and leisure" and "toys and games" .
According to the present invention in a second aspect, there is provided a directory structure comprising a multiple level structure, the first level consisting of: "clothing and personal goods", "computers and office", "entertainment and education", "food and drink", "gifts and special occasions", "home and garden", "sport and leisure" and "toys and games" .
Additionally, the first level may consist of a "miscellaneous" category.
Suitably, the first product are sub-divided into second level categories according to levels "B" of Figure 1 of the attached drawings .
Suitably, the second levels are broken down to third level categories according to levels "C" of Figure 1 of the attached drawings .
Suitably, the third level categories are sub-divided into fourth level categories according to levels "D" of Figure 1 of the attached drawings .
Suitably, the fourth level categories are sub-divided into fifth level categories according to levels "E" of Figure 1 of the attached drawings.
Suitably, there is provided a product database, each product having an associated fifth level category.
Suitably, each subsequent level contains more items than its predecessor.
According to the present invention in a third aspect, there is provided an internet page comprising or linking to a directory structure according to the first aspect or according to the second aspect of the invention. According to the present invention in a fourth aspect, there is provided a digital computer apparatus programmed and arranged to provide a list of wares and services according to the directory structure of the first aspect or according to the second aspect of the present invention.
Suitably, a database search engine is provided whereby a search can be conducted of fifth level categories and associated product items to select the associated product items. Suitably, the apparatus is adapted to display the associated product items.
Brief Description of the Figures
The present invention will now be described, by way of example only, with reference to the figures that follows; in which:
Figure 1 is a breakdown of a directory structure according to an embodiment of the present invention.
Figure 2 is a schematic illustration of how the directory structure of Figure 1 can operate.
Description of the Preferred Embodiments
Referring to the attached Figure 1, a directory structure according to the present invention comprises a tree structure with a number of levels. As each category within a level is chosen, it provides a more restricted list of possible further categories. Within the directory structure illustrated in the attached Figure 1 there are five levels from a universal set of goods and services to a category level linked to a product database. For instance, on the first page of Figure 1, the first level category is "clothing and personal goods" providing as second level categories "clothing", "clothing accessories", "health and beauty" and "personal accessories". These are second level categories. From each of these a number of third level categories extend. For instance, from the "clothing" second level category, there is a further breakdown into "boy's clothing", "ladieswear" , "menswear" , "school wear", "special wear" and "unisex children's clothing". These are third level categories. From the boy's clothing third level option, there follow the options of: "boy's designer wear", "boy's everyday clothes", "boy's formal wear", "boy's jeans and denims", "boy's knitwear", "boy's nightwear" , "boy's outdoor wear", "boy's socks", "boy's swimwear" , "boy's underwear" and "boy's jackets". These are fourth level categories. Then, if the fourth level "boy's outdoor wear" category is followed, it breaks down into fifth level categories of: "boy's fleeces" or "boy's outdoor wear" .
The directory structure is linked to a product database, each product having associated therewith a fifth level category. The database is searchable by fifth level category items thereby to select the associated product items .
In Figure 1, the first level categories "clothing and personal goods", "computers and office", "entertainment and education", "food and drink", "gifts and special occasions", "home and garden", "sport and leisure" and "toys and games" are labelled "A" ; the second level categories, including "clothing", "computers", "books", "drinks" etc are labelled "B" ; the third level categories, including "boys clothing" , "computer accessories and consumables", "business" (from entertainment and education first level), "alcoholic drinks" etc are labelled "C" ; the fourth level categories including: "boys designer wear"; "fans and coolers", "finance books", "alcopops/cocktails" etc are labelled "D" ; the fifth level categories, including "boys fleeces" (from first level "clothing and personal goods", second level "clothing", third level "boys clothing" and fourth level "boys outer wear"), "CD label printers" (from first level "computers and office", second level "computers", third level "computer hardware" and fourth level "printers"), "children's art and craft books" (from first level "entertainment and education", second level "books", third level "children's books" and fourth level "children's education" and "sherry" (from first level "food and drink", second level "drink", third level "alcoholic drinks" and fourth level "fortified wines") etc are labelled "E" .
Within Figure 1 the different level categories are distinguished by being indented by different amounts within Figure 1.
It is noted that where appropriate the fifth level contains redundancy in relation to the fourth level . That is, the fifth level often simply reproduces the fourth level where there are no additional choices to be made. This is particularly advantageous because it allows for expansion of the structure in future within the categories . The directory structure described above finds a particular applicability in relation to use on an internet web site in which a user is offered each level in turn. That is, upon entering site the user is offered the first level categories and upon choosing these is offered the second level categories as a sub-set of the first level category chosen. This is explained further in relation to Figure 2 below.
Figure 2 comprises Figures 2A-2E, which are examples of category options presented to a user on a particular category selection route. Figure 2A shows the six main categories of: "clothing and personal goods", "computers and office", "entertainment and education", "food and drink", "gifts and special occasions", "home and garden", "sport and leisure" and "toys and games" .
Operation of the system will be illustrated by an example of a product selection of, in this case, "frying pans".
If a user selects first level category "home and garden" the following second level categories are shown as shown in Figure 2B: "automotive", "bathrooms", "DIY" , "furniture", "garden", "home furnishing", "household goods", "kitchens, and "pets". If a user selects second level category "kitchens", the following third level categories are shown, as shown in Figure 2C: "cookware" , "kitchen accessories", "kitchen appliances", "kitchen equipment", "kitchen furniture", "kitchen linen", "ovens and hobs", "storage", "tableware", "tools" and "white goods" . If a user selects third level category "cookware" , the following fourth level categories are shown, as in Figure 2D: "frying pans", "glass ovenware" , griddles", "cooking pans", "bakeware tins", "balti sets", "microwave cookware", "casserole dishes", "poacher", "pressure cooker", "roasting tins", "skillet", "steamers", "woks" . The fourth level category "frying pans" is selected for which in a fifth category there is only a single "frying pans" entry on a fifth level category as shown in Figure 2E.
The user then selects the fifth level category of frying pans to obtain a list of frying pan products available via the internet web site. The product list is obtained by associating a fifth level category with each product and upon selection of the firth category by the user carrying out a search through the product database for the products with the relevant fifth level category associated therewith. The database can provide for additional information to be displayed of individual product items by clicking on them.
Typically, in the context of an internet page, a category is selected by being "clicked" using (usually) a mouse.
As shown in Figure 1, a "miscellaneous" first level category is provided within the structure whereby items not categorisable elsewhere can be located. So for the "miscellaneous" category has not been required due to the comprehensive structure of the rest of the directory structure, but it allows for future possibilities. Hence, the "miscellaneous" category is not shown in Figure 2A.
The directory structure described above provides a logical structure for users to locate individual product items from no more than five category levels. All of the individual levels are of a manageable size to ensure that a manageable amount of information is provided on the screen from which a user can make a selection from a subsequent level choice. Accordingly, the use of systems for selecting items is enhanced, efficiency increased and speed of access reduced. Further, the structure described above provides flexibility for the addition of further products .
The reader's attention is directed to all papers and documents which are filed concurrently with or previous to this specification in connection with this application and which are open to public inspection with this specification, and the contents of all such papers and documents are incorporated herein by reference.
All of the features disclosed in this specification (including any accompanying claims, abstract and drawings) , and/or all of the steps of any method or process so disclosed, may be combined in any combination, except combinations where at least some of such features and/or steps are mutually exclusive.
Each feature disclosed in this specification (including any accompanying claims, abstract and drawings), may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise. Thus, unless expressly stated otherwise, each feature disclosed is one example only of a generic series of equivalent or similar features. The invention is not restricted to the details of the foregoing embodiment (s) . The invention extend to any novel one, or any novel combination, of the features disclosed in this specification (including any accompanying claims, abstract and drawings) , or to any novel one, or any novel combination, of the steps of any method or process so disclosed.

Claims

Claims
1. A directory structure comprising five layers from a universal product set to a category level linked to a product database .
2. A directory structure according to claim 1, in which the first product level consists of: "clothing and personal goods", "computers and office", "entertainment and education", "food and drink", "gifts and special occasions", "home and garden", "sport and leisure" and "toys and games" .
3. A directory structure comprising a multiple level structure, the first level consisting of: "clothing and personal goods", "computers and office", "entertainment and education", "food and drink", "gifts and special occasions", "home and garden", "sport and leisure" and "toys and games" .
4. A directory structure according to claim 2 or claim 3, in which the first level may consist of a "miscellaneous" category.
5. A directory structure according to any one of claims 2 to 4, in which the first levels are sub-divided into second level categories according to levels "B" of Figure 1 of the attached drawings .
6. A directory structure according to any one of claims 2 to 5, in which the second levels are broken down to third level categories according to levels "C" of Figure 1 of the attached drawings.
7. A directory structure according to any one of claims 2 to 6, in which the third level categories are subdivided into fourth level categories according to levels "D" of Figure 1 of the attached drawings .
8. A directory structure according to any one of claims 2 to 7, in which the fourth level categories are subdivided into fifth level categories according to levels "E" of Figure 1 of the attached drawings.
9. A directory structure according to any one of claims 2 to 8, in which there is provided a product database, each product having an associated fifth level category.
10. A directory structure according to any preceding claim, in which each subsequent level contains more items than its predecessor.
11. An internet page comprising or linking to a directory structure according to any preceding claim.
12. A digital computer apparatus programmed and arranged to provide a list of wares and services according to the directory structure of claim 1 or claim 2 or according to any one of claims 4 to 10 when dependent directly or indirectly from claim 1 or claim 2 or according to claim 3 or any one of claims 4 to 10 when dependent directly or indirectly from claim 3.
13. A digital computer apparatus according to claim 12, in which the apparatus comprises a database search engine which is provided whereby a search can be conducted of fifth level categories and associated product items to select the associated product items.
14. A digital computer apparatus according to claim 13, in which the apparatus is adapted to display the associated product items.
PCT/GB2000/003755 1999-10-07 2000-10-03 Product directory structure WO2001025984A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU75391/00A AU7539100A (en) 1999-10-07 2000-10-03 Product directory structure

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
GB9923688.7 1999-10-07
GBGB9923688.7A GB9923688D0 (en) 1999-10-07 1999-10-07 Improvements in and relating to directory structures

Publications (1)

Publication Number Publication Date
WO2001025984A1 true WO2001025984A1 (en) 2001-04-12

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GB (1) GB9923688D0 (en)
WO (1) WO2001025984A1 (en)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5726898A (en) * 1994-09-01 1998-03-10 American Greetings Corporation Method and apparatus for storing and selectively retrieving and delivering product data based on embedded expert judgements
WO1998026362A1 (en) * 1996-12-11 1998-06-18 Kah Yuen John Francis Chong An electronic directory
US5812995A (en) * 1993-10-14 1998-09-22 Matsushita Electric Industrial Co., Ltd. Electronic document filing system for registering and retrieving a plurality of documents

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5812995A (en) * 1993-10-14 1998-09-22 Matsushita Electric Industrial Co., Ltd. Electronic document filing system for registering and retrieving a plurality of documents
US5726898A (en) * 1994-09-01 1998-03-10 American Greetings Corporation Method and apparatus for storing and selectively retrieving and delivering product data based on embedded expert judgements
WO1998026362A1 (en) * 1996-12-11 1998-06-18 Kah Yuen John Francis Chong An electronic directory

Non-Patent Citations (2)

* Cited by examiner, † Cited by third party
Title
"HIERARCHICAL VIEW OF FILESETS", IBM TECHNICAL DISCLOSURE BULLETIN,US,IBM CORP. NEW YORK, vol. 36, no. 5, 1 May 1993 (1993-05-01), pages 167, XP000408950, ISSN: 0018-8689 *
ANONYMOUS: "Taxonomized Web Search", IBM TECHNICAL DISCLOSURE BULLETIN,IBM CORP. NEW YORK,US, vol. 40, no. 5, 1 May 1997 (1997-05-01), pages 195 - 196, XP002133594, ISSN: 0018-8689 *

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GB9923688D0 (en) 1999-12-08
AU7539100A (en) 2001-05-10

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