WO2000005699A2 - Promotional display with fluid movement - Google Patents

Promotional display with fluid movement Download PDF

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Publication number
WO2000005699A2
WO2000005699A2 PCT/US1999/016430 US9916430W WO0005699A2 WO 2000005699 A2 WO2000005699 A2 WO 2000005699A2 US 9916430 W US9916430 W US 9916430W WO 0005699 A2 WO0005699 A2 WO 0005699A2
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WO
WIPO (PCT)
Prior art keywords
assembly
fluid
chamber
flow
recited
Prior art date
Application number
PCT/US1999/016430
Other languages
French (fr)
Other versions
WO2000005699A9 (en
WO2000005699A3 (en
Inventor
Victor Salas Campos
Original Assignee
Virtual Signs Corporation
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Virtual Signs Corporation filed Critical Virtual Signs Corporation
Priority to AU51165/99A priority Critical patent/AU5116599A/en
Publication of WO2000005699A2 publication Critical patent/WO2000005699A2/en
Publication of WO2000005699A9 publication Critical patent/WO2000005699A9/en
Publication of WO2000005699A3 publication Critical patent/WO2000005699A3/en

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Classifications

    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00Illuminated signs; Luminous advertising
    • G09F13/24Illuminated signs; Luminous advertising using tubes or the like filled with liquid, e.g. bubbling liquid

Definitions

  • This invention relates to a display assembly which can be used to display or advertise any of a variety of products or services and particularly designed to incorporate a visual simulation of moving liquid in the displayed product or service.
  • the simulated image of moving liquid may be more specifically representative of a carbonated or effervescent beverage and is accomplished by introducing air under pressure to a quantity of fluid which is disposed in aligned relation with a pictorial, ornamental representation or like indicia depicting the product or service being displayed.
  • Display assemblies in the form of signs or like structures have been utilized for many years for the promotion and advertisement of an infinite number of products and services. As time progressed the signs became more sophisticated in terms of more accurately depicting the product or service being advertised. In years past, typical advertising signs included an exposed surface with indicia, representative of the product or service being promoted, painted, printed or otherwise formed thereon.
  • a primary goal in the advertising industry, as well as the industry associated with the design and manufacture of advertising displays, is to visually distinguish a given display assembly in a manner which will direct the attention of the consuming public to the particular article, product or service being displayed and will make the product appear more desirable. Focusing the attention of the consuming public is particularly important, in light of the fact that numerous display assemblies which may be in the same general vicinity are also highly developed and are attempting to directly compete in focusing the attention of those consumers.
  • This invention relates to a display assembly adapted to display and/or advertise any of an extremely large number of products, goods, services, etc. and particularly designed to visually simulate the presence of moving liquid, preferably but not necessarily, in the form of an effervescent or carbonated beverage, thereby increasing the appeal of that beverage.
  • the display assembly of the present invention comprises a housing which may have a variety of structural designs, dimensions, configurations, etc. so as to be readily adaptable to a variety of different mountings or applications.
  • the housing of the display assembly of the present invention could be specifically structured for attachment to or mounting on a vending or dispensing machine for carbonated beverages, such as soft drinks.
  • the soft drink product being displayed would be presented on an exposed surface of the vending machine and pictorially represented as a "real life" carbonated beverage moving within or being poured from a bottle or other container.
  • the realistic depiction would not only draw a consumers attention to the advertisement, but will also increase the products appeal to the potential consumers senses of sight and/or sound.
  • the display assembly of the present invention further includes an exposed face, preferably defined by an outer surface of a plastic, or other applicable material, sheet or panel.
  • An ornamental configuration including indicia in the form of a pictorial representation, alpha-numeric display, or other visual representation depicting the product or service being displayed and/or advertised is formed on a viewable portion on the exposed surface. At least a portion of the exposed face and particularly a portion disposed in aligned relation with the aforementioned indicia, is formed from a transparent, translucent or like light transmittable material.
  • the display assembly of the present invention further includes a chamber mounted on or within the housing in aligned relation with the exposed face and particularly disposed in aligned relation with the indicia formed thereon.
  • a fluid is contained within the chamber and may comprise a plurality of substances having a variety of different viscosities and colors, dependent on the particular visual effect desired to be accomplished, as set forth in greater detailed hereinafter.
  • the viscosity of the fluid may vary from a viscosity equal to water to a much higher viscosity, somewhat equal to a gel .
  • a material capable of being used within the chamber includes but is not limited to a petrochemical such as a petrolatum. In any such embodiment, however, the display assembly is configured to achieve an environmentally safe configuration.
  • An illumination assembly is also mounted on or within the housing and is disposed so as to direct light through the fluid and at least a portion of the chamber containing the fluid, which is also at least partially formed of light transmittable material. Moreover, the illumination mazy also pass through the indicia and the exposed face on which the indicia is formed. Accordingly, visual observation of the indicia and more particularly of the fluid disposed in aligned relation with light transmittable portions of the indicia, will provide a visual simulation of a liquid product or beverage. The provision of the illumination assembly makes the contained fluid more visible and greatly enhances the features of a displayed product such as, but not limited to, carbonated characteristics of a beverage.
  • the flow fluid supply assembly is disposed in fluid flow communication with the fluid contained within the chamber.
  • at least one but preferably a plurality of streams of flow fluid, such as air are delivered directly into the fluid within the chamber, thereby forming a predetermined, preferably random pattern of air flowing through the fluid which, depending upon the particular image intended to be depicted, may include a large concentration of bubbles ascending from a lower part of the fluid to the upper surface thereof .
  • the display assembly of the present invention will provide an observer, located exteriorly and at least partially in front of the exposed face, with a visual simulation of a liquid product or beverage, or other pictorial representation of a moving liquid, which may be in the form of an effervescent or carbonated beverage type product .
  • Figure 1 is a perspective view in exploded and at least partial cutaway form of the display assembly of the present invention
  • Figure 2 is a perspective view in partial cutaway showing details of certain components of the embodiment of Figure 1;
  • Figure 3 is perspective view of certain components of the embodiment of Figure 1 shown in assembled form.
  • the present invention is directed to a display assembly, generally indicated as 10.
  • the display assembly 10 includes a housing 12 which may have a variety of structural configurations, dimensions, etc. so as to make it readily adaptable for mounting to or securement on a number of different locations, such as but not limited to, a dispensing or vending machine, billboard, storefront, truck panel, etc.
  • the display assembly 10 of the present invention further comprises a front panel, generally indicated as 14.
  • the front panel 14 is preferably formed of a plastic or other at least semi rigid material. Moreover, the material is preferably moldable so as to facilitate the formation thereof into a variety of two or three dimensional configurations and orientations.
  • the front panel 14 includes an exposed face 16 having a predetermined ornamental configuration 18, and preferably a quantity of indicia, defined thereon.
  • the ornamental configuration 18 preferably comprises indicia including a pictorial representation and/or alpha-numeric display, such as informative writing, printing, etc. or any other type of visual representation which depicts an image such as the goods, products, services, etc. being advertised or displayed.
  • the ornamental configuration 18 is in the form of a mug, bottle, glass or like fluid containment article 20 filled with a beverage having a foam top or head 22 that enhances the overall appearance.
  • the indicia of the ornamental configuration 18 is preferably defined in combination with a shape and/or contour of at least a portion of the front panel 14 so as to enhance a preferably realistic three dimensional look, such as the aforementioned mug, or a another fluid containment article such as a pitcher, bottle, can, cup, pool, etc.
  • the beverage is preferably represented as being carbonated or effervescent and is viewable through at least a portion of the front panel 14, such as that portion that represents at least part of the body of the mug or glass like container as at 24. Therefore at least a portion of the front panel 14 and particularly at least some portion or area of preferred the ornamental configuration 18, as at 24, is formed of a light transmittable material.
  • the term "light transmittable” as used herein is meant to include a material which is entirely or partially transparent, translucent or a combination thereof such that light can generally be transmitted or viewed through the material, and more specifically so that an intended degree of visual observation therethrough and/or through the ornamental configuration 18 is possible.
  • the present display assembly further includes an illumination assembly, generally indicated as 28.
  • the illumination assembly 28 greatly facilitates such viewing and will be described in greater detail hereinafter. It is emphasized that other portions of the front panel 14, generally, and the exposed face 16 specifically, may also be formed from a light transmittable material structured to allow various degrees of viewing therethrough.
  • the chamber 30 is formed from a flexible, semi-rigid or substantially rigid material, which is at least partially light transmittable.
  • the chamber 30 comprises two chamber segments 32 and 34 each in the form of flexible or semi-rigid sheets sealed to one another along a common periphery, as at 36, such that the interior 38 of the chamber 30 is substantially sealed.
  • a fluid, generally indicated as 40, is contained within the interior 38 of the chamber 30, and may or may not include a pigment and can have any one of a variety of different viscosities.
  • the viscosity of the fluid 40 will have a direct effect on a pattern and/or rate of a flow fluid, such as air, flowing through the fluid 40 and the appearance of the product represented, as will be explained in greater detail hereinafter.
  • a flow fluid such as air
  • the viscosity of the fluid may vary between that of water to that of a gel so long as a degree of gas permeability is exhibited thereby.
  • a fluid may include, but is not limited to a petrochemical including a petrolatum.
  • a flow fluid such as air or another gas or fluid is introduced directly into the fluid 40 by means of a flow fluid supply assembly, generally indicated as 42.
  • the flow fluid supply assembly 42 may be in the form of an air or other fluid compressor or motor, or alternatively a pump capable of directing a fluid, such as air, under at least a minimal amount of pressure, through a delivery conduit generally indicated as 44.
  • the term "compressor” is meant to include a variety of different structures, each of which is capable of forcing or releasing air or any other flow fluid such as another gas or fluid under a predetermined and/or pre-selected amount of pressure and in predetermined quantities, through the delivery conduit 44 directly into the fluid 40 maintained within chamber 30.
  • the delivery conduit 44 preferably comprises a first conduit segment 46 located at least partially on the interior of the chamber 30 and having at least a certain portion of the length thereof submerged or in direct fluid flow engagement with the fluid 40.
  • the preferred first conduit segment 46 includes a delivery portion 46' .
  • the delivery portion 46' of the delivery conduit 44 is preferably disposed at a lower end or area within the fluid 40 and at least in communication with the interior 38 of the chamber 30. In such a location the flow fluid exits from the delivery portion 46' and naturally ascends to the upper surface 41.
  • the pattern of flow fluid passing through the fluid 40 may be in the form of a predetermined pattern, but is preferably completely random and is at least partially determined by the provision of an apertured construction formed in the delivery portion 46' and/or a sequential portion of the "fluid compressor".
  • the apertured construction comprises a plurality of spaced apart apertures 48, specifically disposed and dimensioned, to allow a plurality of separate streams of flow fluid to flow therefrom.
  • the reaction of flow fluid with the fluid will thereby cause a plurality of "bubble streams" 45 which will, in certain instances, provide the desired predetermined, random pattern and visual simulation of a carbonated and/or effervescent beverage to one who is viewing the fluid 40 from a location exterior of the exposed face 16 and through the light transmittable material which at least partially covers the fluid 40.
  • the disposition, dimension and configuration of the delivery portion 46 ' of the delivery conduit 44 may be greatly varied or altered, so as to provide for a variety of the predetermined patterns or arrays of flow streams or "bubble streams” 45 passing or ascending through fluid 40.
  • the viscosity of the fluid 40 will have a distinct affect on the developed pattern and the visual image depicted thereby.
  • a disburser assembly preferably including one or more disburser articles 65 are disposed throughout the chamber, in a preferably random array.
  • the disburser articles 65 function to divide and/or deviate the normal flow of the bubbles of flow fluid, thereby further enhancing the random, realistic appearance of the pattern, reducing the overall size of the bubbles as need to a more realistic relative size, and effectively increasing the concentration of bubbles within the fluid 40.
  • the preferred disburser article includes a series of small, preferably pointed segments as illustrated, other configurations including panel segments and/or further smaller apertures disposed throughout the chamber so as to further control or randomize the flow pattern could also be employed.
  • the delivery conduit 44 also preferably includes a second conduit segment 49 located exteriorly of the chamber 30 and disposed to establish fluid communication between the flow fluid supply assembly 42 and the interior 38 of the chamber 30.
  • a regulating assembly is connected to the delivery conduit 44 along the length of the second conduit segment 49.
  • Such flow regulating assembly preferably includes a one way check valve 50 specifically structured to prevent the back flow of fluid 40 from the interior 38 of the chamber 30 outwardly from the chamber 30 along the length of the second conduit segment 49.
  • the flow regulating assembly includes an adjustably structured flow regulator, generally indicated as 52 including an adjustable control knob 54.
  • the flow regulator 52 is specifically disposed and structured to regulate the volume and/or pressure of the flow of flow fluid, indicated by directional arrow 66 from the flow fluid supply assembly 42 to the interior 38 of the chamber 30 through the delivery conduit 44.
  • An additional structural feature associated with the display assembly 10, and more particularly with the chamber 30, includes a vent assembly, generally indicated as 58.
  • the vent assembly 58 includes a vent conduit 60 establishing fluid communication between the interior 38 of the chamber 30 and the exterior thereof.
  • the vent assembly 58 also preferably includes a pressure activated check valve 62 disposed and structured to vent flow fluid from the interior 38 of the chamber 30 if the pressure on the interior 38 reaches a certain, pre-selected amount.
  • the valve 62 will automatically cause a venting of an excess volume of flow fluid, such as preferably air, contained within the chamber 30 and remain open until the pressure within the interior 38 of the chamber 30 is reduced to or below a pre-selected value.
  • a control assembly is provided preferably in the form of a plate, panel or like device 68 preferably having a net-like or open mesh configuration.
  • the control device 68 is mounted on the interior 38 of the chamber 30 in preferably immediately adjacent relation to the fluid surface 41. Orientation or position of the control device 68 may be varied so as to regulate the flow fluid issuing from the surface
  • control device 68 is provided to regulate the amount of bubbles collecting on the surface 41 in order to reduce, eliminate or otherwise control the appearance and the presence of foam 43 on the surface 41. It is recognized that in certain instances, such as when advertising or displaying a beer or soft drink, a certain amount of foam or accumulated collection of bubbles 43 may be desirable for viewing, to further simulate the product represented. In such instances the position or orientation of the control device 68 may be adjusted to either increase, decrease or otherwise regulate the presence of the foam or bubble collection 43.
  • an illumination assembly 28 which, in the embodiment of Figure 1, is represented by at least one but preferably a plurality of florescent tubes 29. At least some of the illumination elements 29 are at least partially disposed on or within the housing 12 so as to direct sufficient quantities of illumination directly through the chamber 30, the fluid 40 contained therein, and also through the light transmittable material portions of the front panel 14. Accordingly, in order to provide the proper visual simulation, the entire chamber 30 and/or predetermined designated portions thereof are also formed of a light transmittable material which may include a transparent, translucent or variable combination of both.
  • Both the illumination assembly 28 as well as the flow fluid supply assembly 42 may be electrically powered from a common source of electrical energy interconnected to the housing 12 by a somewhat conventional electric cord and plug structure, collectively indicated as 69.
  • An activating switch 70 may be mounted in an exposed location on the housing 12 or at another more convenient location and is interconnected by somewhat conventional circuitry to regulate current flow to the illumination assembly 28 and the flow fluid supply assembly 42, as well as any other structural components of the display assembly 10 which may be electrically powered. Moreover, if the article on which the display assembly 10 will be utilized is already powered, such powering may be utilized for the display assembly 10 as well. With primary reference to both Figures 1 and 3, another feature of the present invention is the positioning of the chamber
  • the configuration and dimension of the chamber 30, as well as the quantities and dispersal of the fluid 40 therein, is such as to dispose the chamber 30 and fluid 40 in aligned and possibly, but not necessarily, somewhat covering or overlying relation to at least the light transmittable material portions 24 of the ornamental configuration 18 defined at the exposed surface and/or front panel 14.
  • the illumination directed from the illumination assembly 28 will thereby efficiently and effectively pass through the chamber 30, fluid 40 and intended portions 24 of the ornamental configuration 18 and/or front panel 14, in order to provide an effective visual simulation of moving liquid which may preferably be representative of carbonated or effervescent beverages.
  • the chamber 30 may be secured directly to the inner surface 17 of the front panel 14 at which the ornamental configuration 18 is defined.
  • Mounting in the manner described can be accomplished by spaced apart brackets 75 and 76 or, as shown in Figure 1 can also be accomplished by a support frame 78 disposed in supporting and somewhat surrounding relation to the chamber 30.
  • the support frame 78 may be connected to the surface 17 of the front panel 14 by means of one or more somewhat conventional connectors 79 passing through connector receiving portions 80 formed and/or connected to the support frame 78.
  • the connector receiving portion 80' may be secured directly to the chamber 30.

Abstract

A display assembly (10) for use in the advertisement of beverages has an exposed surface (16) with an ornamental configuration (18) simulating a beverage container. A chamber (30) filled with fluid is mounted in behind the ornamental configuration. A flow fluid supply (42) directs flow of air through the fluid in a random pattern defined by a plurality of air streams of bubbles aligned with a light transmittable portion of the exposed surface. An illumination assembly (28) is mounted to direct light through the fluid and the exposed surface to facilitate a visual simulation of movement.

Description

Description PROMOTIONAL DISPLAY WITH FLUID MOVEMENT
BACKGROUND OF THE INVENTION Claim of Priority
The present application is based on and a claim to priority under 35 U.S.C. Section 119(e) is made to provisional patent application filed with the U.S. Patent Office on July 21, 1998 and assigned Serial No. 60/093,609.
Field of the Invention
This invention relates to a display assembly which can be used to display or advertise any of a variety of products or services and particularly designed to incorporate a visual simulation of moving liquid in the displayed product or service.
The simulated image of moving liquid may be more specifically representative of a carbonated or effervescent beverage and is accomplished by introducing air under pressure to a quantity of fluid which is disposed in aligned relation with a pictorial, ornamental representation or like indicia depicting the product or service being displayed.
Description of the Related Art Display assemblies in the form of signs or like structures have been utilized for many years for the promotion and advertisement of an infinite number of products and services. As time progressed the signs became more sophisticated in terms of more accurately depicting the product or service being advertised. In years past, typical advertising signs included an exposed surface with indicia, representative of the product or service being promoted, painted, printed or otherwise formed thereon.
As society progressed and modernized, the advertising industry as well as proprietors of a variety of businesses, also progressed to the extent of modernizing the signs or display assemblies utilized in promoting the various products or services. As a result, display assemblies became more sophisticated, such as by adding illumination both internally and externally, to advertising signs and like display structures, thereby generally enhancing the appearance, as well as more realistically representing the various products or services being displayed. In current times the design and manufacture of advertising and like display structures have developed into a well recognized and sophisticated industry which is required to effectively customize an extremely large number of display assemblies, dependent upon the particular product or service being advertised. In addition, the specific and individualized requirements of a wide variety of different businesses must be satisfied. Extensive technical development in this area has resulted in overcoming the vast majority of problems associated with the accurate depiction of any given product or service. More specifically, modern design, manufacturing and/or production capabilities have advanced to the point where the majority of advertising or other display structures clearly and accurately represent the product or service being advertised. In addition, aesthetic improvements have been developed which cause the visual attention of the consuming public to be focused on the sign structure being displayed.
Therefore, a primary goal in the advertising industry, as well as the industry associated with the design and manufacture of advertising displays, is to visually distinguish a given display assembly in a manner which will direct the attention of the consuming public to the particular article, product or service being displayed and will make the product appear more desirable. Focusing the attention of the consuming public is particularly important, in light of the fact that numerous display assemblies which may be in the same general vicinity are also highly developed and are attempting to directly compete in focusing the attention of those consumers.
Accordingly, there is a significant need in the display and advertising industries for an improved type of display assembly capable of presenting a visual display of a large variety of goods and/or services in a uniquely distinctive manner, which greatly facilitates the focusing of the attention of the viewing public on the image being displayed and which enhances the overall appeal towards the product generated by the depiction.
Summary of the Invention This invention relates to a display assembly adapted to display and/or advertise any of an extremely large number of products, goods, services, etc. and particularly designed to visually simulate the presence of moving liquid, preferably but not necessarily, in the form of an effervescent or carbonated beverage, thereby increasing the appeal of that beverage.
More specifically, the display assembly of the present invention comprises a housing which may have a variety of structural designs, dimensions, configurations, etc. so as to be readily adaptable to a variety of different mountings or applications. For example, the housing of the display assembly of the present invention could be specifically structured for attachment to or mounting on a vending or dispensing machine for carbonated beverages, such as soft drinks. The soft drink product being displayed would be presented on an exposed surface of the vending machine and pictorially represented as a "real life" carbonated beverage moving within or being poured from a bottle or other container. Indeed, the realistic depiction would not only draw a consumers attention to the advertisement, but will also increase the products appeal to the potential consumers senses of sight and/or sound.
Regardless of the particular structural configuration assumed by the housing, the display assembly of the present invention further includes an exposed face, preferably defined by an outer surface of a plastic, or other applicable material, sheet or panel. An ornamental configuration, including indicia in the form of a pictorial representation, alpha-numeric display, or other visual representation depicting the product or service being displayed and/or advertised is formed on a viewable portion on the exposed surface. At least a portion of the exposed face and particularly a portion disposed in aligned relation with the aforementioned indicia, is formed from a transparent, translucent or like light transmittable material.
The display assembly of the present invention further includes a chamber mounted on or within the housing in aligned relation with the exposed face and particularly disposed in aligned relation with the indicia formed thereon. A fluid is contained within the chamber and may comprise a plurality of substances having a variety of different viscosities and colors, dependent on the particular visual effect desired to be accomplished, as set forth in greater detailed hereinafter. The viscosity of the fluid may vary from a viscosity equal to water to a much higher viscosity, somewhat equal to a gel . A material capable of being used within the chamber includes but is not limited to a petrochemical such as a petrolatum. In any such embodiment, however, the display assembly is configured to achieve an environmentally safe configuration.
An illumination assembly is also mounted on or within the housing and is disposed so as to direct light through the fluid and at least a portion of the chamber containing the fluid, which is also at least partially formed of light transmittable material. Moreover, the illumination mazy also pass through the indicia and the exposed face on which the indicia is formed. Accordingly, visual observation of the indicia and more particularly of the fluid disposed in aligned relation with light transmittable portions of the indicia, will provide a visual simulation of a liquid product or beverage. The provision of the illumination assembly makes the contained fluid more visible and greatly enhances the features of a displayed product such as, but not limited to, carbonated characteristics of a beverage.
Another feature of the present invention is the provision of a flow fluid supply assembly. The flow fluid supply assembly is disposed in fluid flow communication with the fluid contained within the chamber. As a result, at least one but preferably a plurality of streams of flow fluid, such as air, are delivered directly into the fluid within the chamber, thereby forming a predetermined, preferably random pattern of air flowing through the fluid which, depending upon the particular image intended to be depicted, may include a large concentration of bubbles ascending from a lower part of the fluid to the upper surface thereof .
Accordingly, the display assembly of the present invention will provide an observer, located exteriorly and at least partially in front of the exposed face, with a visual simulation of a liquid product or beverage, or other pictorial representation of a moving liquid, which may be in the form of an effervescent or carbonated beverage type product .
Brief Description of the Drawings
For a fuller understanding of the nature of the present invention, reference should be had to the following detailed description taken in connection with the accompanying drawings in which:
Figure 1 is a perspective view in exploded and at least partial cutaway form of the display assembly of the present invention;
Figure 2 is a perspective view in partial cutaway showing details of certain components of the embodiment of Figure 1; and
Figure 3 is perspective view of certain components of the embodiment of Figure 1 shown in assembled form.
Like reference numerals refer to like parts throughout the several views of the drawings .
Detailed Description of the Preferred Embodiment
As shown in the accompanying drawings, the present invention is directed to a display assembly, generally indicated as 10. The display assembly 10 includes a housing 12 which may have a variety of structural configurations, dimensions, etc. so as to make it readily adaptable for mounting to or securement on a number of different locations, such as but not limited to, a dispensing or vending machine, billboard, storefront, truck panel, etc.
The display assembly 10 of the present invention further comprises a front panel, generally indicated as 14. The front panel 14 is preferably formed of a plastic or other at least semi rigid material. Moreover, the material is preferably moldable so as to facilitate the formation thereof into a variety of two or three dimensional configurations and orientations. The front panel 14 includes an exposed face 16 having a predetermined ornamental configuration 18, and preferably a quantity of indicia, defined thereon. The ornamental configuration 18 preferably comprises indicia including a pictorial representation and/or alpha-numeric display, such as informative writing, printing, etc. or any other type of visual representation which depicts an image such as the goods, products, services, etc. being advertised or displayed. In the embodiment of Figure 1, and by way of example only, the ornamental configuration 18 is in the form of a mug, bottle, glass or like fluid containment article 20 filled with a beverage having a foam top or head 22 that enhances the overall appearance. Indeed, the indicia of the ornamental configuration 18 is preferably defined in combination with a shape and/or contour of at least a portion of the front panel 14 so as to enhance a preferably realistic three dimensional look, such as the aforementioned mug, or a another fluid containment article such as a pitcher, bottle, can, cup, pool, etc. Within the context of the present invention, the beverage is preferably represented as being carbonated or effervescent and is viewable through at least a portion of the front panel 14, such as that portion that represents at least part of the body of the mug or glass like container as at 24. Therefore at least a portion of the front panel 14 and particularly at least some portion or area of preferred the ornamental configuration 18, as at 24, is formed of a light transmittable material. The term "light transmittable" as used herein is meant to include a material which is entirely or partially transparent, translucent or a combination thereof such that light can generally be transmitted or viewed through the material, and more specifically so that an intended degree of visual observation therethrough and/or through the ornamental configuration 18 is possible. Along these lines, the present display assembly further includes an illumination assembly, generally indicated as 28. The illumination assembly 28 greatly facilitates such viewing and will be described in greater detail hereinafter. It is emphasized that other portions of the front panel 14, generally, and the exposed face 16 specifically, may also be formed from a light transmittable material structured to allow various degrees of viewing therethrough.
Another feature of the present invention is the provision of a chamber 30 shown in detail in Figures 1 and 2. The chamber 30 is formed from a flexible, semi-rigid or substantially rigid material, which is at least partially light transmittable. In one embodiment of the present invention, as best shown in Figure 2, the chamber 30 comprises two chamber segments 32 and 34 each in the form of flexible or semi-rigid sheets sealed to one another along a common periphery, as at 36, such that the interior 38 of the chamber 30 is substantially sealed. A fluid, generally indicated as 40, is contained within the interior 38 of the chamber 30, and may or may not include a pigment and can have any one of a variety of different viscosities. The viscosity of the fluid 40 will have a direct effect on a pattern and/or rate of a flow fluid, such as air, flowing through the fluid 40 and the appearance of the product represented, as will be explained in greater detail hereinafter. In the preferred embodiments, the viscosity of the fluid may vary between that of water to that of a gel so long as a degree of gas permeability is exhibited thereby. Such a fluid may include, but is not limited to a petrochemical including a petrolatum.
As set forth above, a flow fluid such as air or another gas or fluid is introduced directly into the fluid 40 by means of a flow fluid supply assembly, generally indicated as 42. The flow fluid supply assembly 42 may be in the form of an air or other fluid compressor or motor, or alternatively a pump capable of directing a fluid, such as air, under at least a minimal amount of pressure, through a delivery conduit generally indicated as 44. Accordingly, the term "compressor" is meant to include a variety of different structures, each of which is capable of forcing or releasing air or any other flow fluid such as another gas or fluid under a predetermined and/or pre-selected amount of pressure and in predetermined quantities, through the delivery conduit 44 directly into the fluid 40 maintained within chamber 30. Of course, it is understood that the pressure may indeed be minimal if the natural tendencies of the flow fluid are to rise through the heavier fluid 40. The delivery conduit 44 preferably comprises a first conduit segment 46 located at least partially on the interior of the chamber 30 and having at least a certain portion of the length thereof submerged or in direct fluid flow engagement with the fluid 40. The preferred first conduit segment 46 includes a delivery portion 46' . The delivery portion 46' of the delivery conduit 44 is preferably disposed at a lower end or area within the fluid 40 and at least in communication with the interior 38 of the chamber 30. In such a location the flow fluid exits from the delivery portion 46' and naturally ascends to the upper surface 41. The pattern of flow fluid passing through the fluid 40 may be in the form of a predetermined pattern, but is preferably completely random and is at least partially determined by the provision of an apertured construction formed in the delivery portion 46' and/or a sequential portion of the "fluid compressor". In the illustrated embodiment, the apertured construction comprises a plurality of spaced apart apertures 48, specifically disposed and dimensioned, to allow a plurality of separate streams of flow fluid to flow therefrom. The reaction of flow fluid with the fluid will thereby cause a plurality of "bubble streams" 45 which will, in certain instances, provide the desired predetermined, random pattern and visual simulation of a carbonated and/or effervescent beverage to one who is viewing the fluid 40 from a location exterior of the exposed face 16 and through the light transmittable material which at least partially covers the fluid 40. It is emphasized that the disposition, dimension and configuration of the delivery portion 46 ' of the delivery conduit 44 may be greatly varied or altered, so as to provide for a variety of the predetermined patterns or arrays of flow streams or "bubble streams" 45 passing or ascending through fluid 40. In addition, the viscosity of the fluid 40 will have a distinct affect on the developed pattern and the visual image depicted thereby. More specifically, the higher the viscosity of the fluid 40, the slower the ascension or passage of the plurality of streams of bubbles 45 will be as the bubbles pass through the fluid 40. In turn the pressure and/or quantity of the flow fluid exiting from the plurality of apertures 48 into the fluid 40 may be varied or controlled to accommodate the viscosity of the fluid 40 and provide a pre-selected pattern or array of bubbles, dependent on the visual simulation intended to be depicted while exteriorly viewing the fluid 40. Additionally, so as to further enhance the realistic appearance of the flow fluid passing through the chamber, a disburser assembly preferably including one or more disburser articles 65 are disposed throughout the chamber, in a preferably random array. The disburser articles 65 function to divide and/or deviate the normal flow of the bubbles of flow fluid, thereby further enhancing the random, realistic appearance of the pattern, reducing the overall size of the bubbles as need to a more realistic relative size, and effectively increasing the concentration of bubbles within the fluid 40. Of, course, it is understood that although the preferred disburser article includes a series of small, preferably pointed segments as illustrated, other configurations including panel segments and/or further smaller apertures disposed throughout the chamber so as to further control or randomize the flow pattern could also be employed. The delivery conduit 44 also preferably includes a second conduit segment 49 located exteriorly of the chamber 30 and disposed to establish fluid communication between the flow fluid supply assembly 42 and the interior 38 of the chamber 30. A regulating assembly is connected to the delivery conduit 44 along the length of the second conduit segment 49. Such flow regulating assembly preferably includes a one way check valve 50 specifically structured to prevent the back flow of fluid 40 from the interior 38 of the chamber 30 outwardly from the chamber 30 along the length of the second conduit segment 49. Also, the flow regulating assembly includes an adjustably structured flow regulator, generally indicated as 52 including an adjustable control knob 54. The flow regulator 52 is specifically disposed and structured to regulate the volume and/or pressure of the flow of flow fluid, indicated by directional arrow 66 from the flow fluid supply assembly 42 to the interior 38 of the chamber 30 through the delivery conduit 44.
An additional structural feature associated with the display assembly 10, and more particularly with the chamber 30, includes a vent assembly, generally indicated as 58. The vent assembly 58 includes a vent conduit 60 establishing fluid communication between the interior 38 of the chamber 30 and the exterior thereof. The vent assembly 58 also preferably includes a pressure activated check valve 62 disposed and structured to vent flow fluid from the interior 38 of the chamber 30 if the pressure on the interior 38 reaches a certain, pre-selected amount. The valve 62 will automatically cause a venting of an excess volume of flow fluid, such as preferably air, contained within the chamber 30 and remain open until the pressure within the interior 38 of the chamber 30 is reduced to or below a pre-selected value.
A control assembly, generally indicated as 66, is provided preferably in the form of a plate, panel or like device 68 preferably having a net-like or open mesh configuration. The control device 68 is mounted on the interior 38 of the chamber 30 in preferably immediately adjacent relation to the fluid surface 41. Orientation or position of the control device 68 may be varied so as to regulate the flow fluid issuing from the surface
41 subsequent to its passage or extension through the interior of the fluid 40 from the delivery portion 46'. More specifically, the control device 68 is provided to regulate the amount of bubbles collecting on the surface 41 in order to reduce, eliminate or otherwise control the appearance and the presence of foam 43 on the surface 41. It is recognized that in certain instances, such as when advertising or displaying a beer or soft drink, a certain amount of foam or accumulated collection of bubbles 43 may be desirable for viewing, to further simulate the product represented. In such instances the position or orientation of the control device 68 may be adjusted to either increase, decrease or otherwise regulate the presence of the foam or bubble collection 43.
As set forth above, another structural feature of the present invention is the inclusion of an illumination assembly 28 which, in the embodiment of Figure 1, is represented by at least one but preferably a plurality of florescent tubes 29. At least some of the illumination elements 29 are at least partially disposed on or within the housing 12 so as to direct sufficient quantities of illumination directly through the chamber 30, the fluid 40 contained therein, and also through the light transmittable material portions of the front panel 14. Accordingly, in order to provide the proper visual simulation, the entire chamber 30 and/or predetermined designated portions thereof are also formed of a light transmittable material which may include a transparent, translucent or variable combination of both.
Both the illumination assembly 28 as well as the flow fluid supply assembly 42 may be electrically powered from a common source of electrical energy interconnected to the housing 12 by a somewhat conventional electric cord and plug structure, collectively indicated as 69. An activating switch 70 may be mounted in an exposed location on the housing 12 or at another more convenient location and is interconnected by somewhat conventional circuitry to regulate current flow to the illumination assembly 28 and the flow fluid supply assembly 42, as well as any other structural components of the display assembly 10 which may be electrically powered. Moreover, if the article on which the display assembly 10 will be utilized is already powered, such powering may be utilized for the display assembly 10 as well. With primary reference to both Figures 1 and 3, another feature of the present invention is the positioning of the chamber
40 in direct alignment and preferably in overlying and/or at least partially covering relation to the ornamental configuration 18 of the exposed surface or at least the light transmittable portions thereof. Accordingly, the configuration and dimension of the chamber 30, as well as the quantities and dispersal of the fluid 40 therein, is such as to dispose the chamber 30 and fluid 40 in aligned and possibly, but not necessarily, somewhat covering or overlying relation to at least the light transmittable material portions 24 of the ornamental configuration 18 defined at the exposed surface and/or front panel 14. The illumination directed from the illumination assembly 28 will thereby efficiently and effectively pass through the chamber 30, fluid 40 and intended portions 24 of the ornamental configuration 18 and/or front panel 14, in order to provide an effective visual simulation of moving liquid which may preferably be representative of carbonated or effervescent beverages. To accomplish such preferred alignment or overlying relation, the chamber 30 may be secured directly to the inner surface 17 of the front panel 14 at which the ornamental configuration 18 is defined. Mounting in the manner described can be accomplished by spaced apart brackets 75 and 76 or, as shown in Figure 1 can also be accomplished by a support frame 78 disposed in supporting and somewhat surrounding relation to the chamber 30. The support frame 78 may be connected to the surface 17 of the front panel 14 by means of one or more somewhat conventional connectors 79 passing through connector receiving portions 80 formed and/or connected to the support frame 78. Alternately, and as emphasized as Figure 2, the connector receiving portion 80' may be secured directly to the chamber 30.
Since many modifications, variations and changes in detail can be made to the described preferred embodiment of the invention, it is intended that all matters in the foregoing description and shown in the accompanying drawings be interpreted as illustrative and not in a limiting sense. Thus, the scope of the invention should be determined by the appended claims and their legal equivalents. For example, if desired, the fluid 40 itself could be circulated into the chamber to give the effects of pouring into a container.
Now that the invention has been described,

Claims

Claims
1. To produce a visual simulation of moving liquid, a display assembly comprising: a) a housing including an exposed face formed thereon, b) a chamber mounted in at least partially aligned relation to said exposed face, c) fluid disposed within said chamber, d) a flow fluid supply assembly connected in fluid communication with an interior of said chamber and structured to deliver a flow fluid throughout at least a portion of said fluid, and e) an illumination assembly mounted on said housing and disposed and structured to illuminate said fluid and to thereby facilitate viewing thereof and a flow pattern of said flow fluid through said exposed face.
2. An assembly as recited in claim 1 wherein said exposed face is at least partially formed of a light transmittable material .
3. An assembly as recited in claim 2 further comprising a disburser assembly disposed in operative association with said chamber and structured to disturb said flow pattern of said flow fluid so as to achieve a realistic, random flow pattern.
4. An assembly as recited in claim 2 wherein said chamber is at least partially formed of a light transmittable material disposed in substantially aligned relation with said light transmittable material of said exposed face.
5. An assembly as recited in claim 4 wherein said illumination assembly is disposed in aligned relation with said light transmittable material of both said chamber and said exposed face.
6. An assembly as recited in claim 1 further comprising a conduit interconnecting said flow fluid supply assembly to said interior of said chamber and including a first conduit segment mounted at least partially within said fluid and structured to distribute said flow fluid randomly in said flow pattern therein.
7. An assembly as recited in claim 6 wherein said exposed face at least partially defines an ornamental configuration representative of a fluid containment article.
8. An assembly as recited in claim 6 wherein said first conduit segment comprises an apertured construction disposed and structured to deliver a plurality of flow fluid streams which at least partially define said flow pattern throughout at least a portion of said fluid.
9. An assembly as recited in claim 8 wherein said first conduit segment comprises an elongated configuration extending substantially along a lower portion of said chamber and said apertured construction is defined by a plurality of spaced apart apertures .
10. An assembly as recited in claim 6 further comprising a disburser assembly disposed in operative association with said chamber and structured to disturb said flow pattern of said flow fluid so as to enhance a realism of said random flow pattern.
11. An assembly as recited in claim 6 wherein said conduit comprises a second conduit segment disposed in interconnecting relation between said flow fluid supply assembly and said chamber; and a regulating assembly is mounted on said second conduit segment and is structured and disposed to regulate flow between said flow fluid supply assembly and said chamber.
12. An assembly as recited in claim 11 wherein said regulating assembly comprises a check valve disposed on said second conduit segment and structured to restrict flow of said fluid from said chamber to said flow fluid supply assembly.
13. An assembly as recited in claim 11 wherein said regulating assembly comprises a flow regulator disposed and structured to regulate a pressure and volume of said flow fluid passing through said conduit from said flow fluid supply assembly to said chamber.
14. An assembly as recited in claim 6 wherein said flow fluid supply assembly comprises a compressor.
15. An assembly as recited in claim 6 further comprising a control assembly mounted within said chamber in predetermined relation to said fluid and structured to regulate passage of said flow fluid exiting said fluid within said chamber.
16. An assembly as recited in claim 15 wherein said control assembly comprises an open mesh material disposed in proximity to a surface of said fluid in at least partially receiving relation to said flow fluid exiting from said surface.
17. An assembly as recited in claim 16 wherein said exposed face at least partially defines an ornamental configuration representative of a fluid containment article.
18. An assembly as recited in claim 1 wherein said chamber is hermetically sealed in enclosing relation to said fluid.
19. An assembly as recited in claim 18 further comprising a vent assembly disposed in fluid communication with an interior of said chamber and structured to allow exiting of said flow fluid from said chamber when said chamber reaches a predetermined internal pressure.
20. An assembly as recited in claim 19 wherein said exposed face at least partially defines an ornamental configuration representative of a fluid containment article.
21. An assembly as recited in claim 20 wherein said chamber is mounted in overlying relation to an interior surface portion of said exposed face; said chamber disposed and configured to orient said fluid therein in at least partially covering relation to said ornamental configuration representative of said fluid containment article .
22. An assembly as recited in claim 21 wherein at least a portion of said exposed face corresponding to at least a portion of said ornamental configuration and at least a portion of said chamber directly aligned with said ornamental configuration both being at least partially formed of a light transmittable material; said illumination assembly disposed to direct the light through said light transmittable material of both said chamber and said exposed face .
23. An assembly as recited in claim 1 wherein said exposed face at least partially defines an ornamental configuration representative of a fluid containment article.
24. To produce a visual simulation of moving liquid, a display assembly comprising: a) an exposed face at least partially formed of a light transmittable material and including an ornamental configuration defined thereon in at least partially aligned relation to said light transmittable material, b) a chamber having a fluid of predetermined viscosity disposed therein, said chamber at least partially formed of a light transmittable material and disposed in aligned relation with said ornamental configuration, c) a flow fluid supply assembly connected in fluid communication with said chamber and disposed and structured to deliver a flow fluid in a flow pattern within said fluid, and d) an illumination assembly disposed and structured to transmit light through said light transmittable portions of said chamber and said exposed face to facilitate visual observation of said flow pattern of said flow fluid from an exterior of said exposed face .
25. An assembly as recited in claim 24 wherein said flow fluid supply assembly comprises a compressor and a delivery conduit interconnected between said compressor and said chamber, said delivery conduit including a first segment having an apertured construction disposed and structured to deliver a plurality of streams of said flow fluid which at least partially and randomly define said flow pattern, throughout a portion of said fluid, said flow pattern substantially disposed along said light transmittable portion of said exposed face.
26. An assembly as recited in claim 25 wherein said first conduit segment comprises an elongated configuration extending along a substantially lower portion of said chamber and said apertured construction is defined by a plurality of spaced apart apertures sufficient in number to generate a flow fluid curtain simulating an effervescent liquid.
27. An assembly as recited in claim 26 wherein said chamber is hermetically sealed in enclosing relation to said fluid and comprises a vent assembly connected thereto and disposed in fluid communication with an interior of said chamber, said vent assembly structured to allow exiting of said flow fluid from said interior of said chamber when pressure therein reaches a predetermined amount .
28. An assembly as recited in claim 24 further comprising a control assembly mounted within said chamber in predetermined relation to said fluid and structured to regulate passage of said flow fluid exiting said fluid, said control assembly comprising an open mesh material disposed adjacent a surface of said fluid in at least partially receiving relation to said flow fluid passing from said fluid through said surface.
29. An assembly as recited in claim 24 wherein said fluid comprises the viscosity of a gel.
30. An assembly as recited in claim 29 wherein said fluid comprises a pigment of predetermined color contained therein.
PCT/US1999/016430 1998-07-21 1999-07-20 Promotional display with fluid movement WO2000005699A2 (en)

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Application Number Priority Date Filing Date Title
AU51165/99A AU5116599A (en) 1998-07-21 1999-07-20 Promotional display with fluid movement

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US9360998P 1998-07-21 1998-07-21
US60/093,609 1998-07-21

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Cited By (2)

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DE10018448A1 (en) * 2000-04-13 2001-10-25 Smb Lengenfeld Gmbh Serien Und Effect presentation frame for pictures such as larger posters, has vertical double panel arrangement and chamber containing liquid, in which air bubbles are generated to flow upward.
DE10018450A1 (en) * 2000-04-13 2002-01-24 Smb Lengenfeld Gmbh Serien Und Presentation cabinet for small collectible objects e.g. model vehicles, has transparent double walled back filled with liquid through which gas bubbles

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US5617657A (en) * 1996-01-29 1997-04-08 Kahn; Jon B. Multi-color liquid display system
US5737860A (en) * 1995-06-06 1998-04-14 The Coca-Cola Company Method and apparatus employing gravity to form a variable message on a sign
US5819452A (en) * 1994-01-03 1998-10-13 Hakkert; Roelof Martinus Display device
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US5979091A (en) * 1998-04-10 1999-11-09 Tenbrink; Carl Evan Snowfall simulator

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5075992A (en) * 1991-03-01 1991-12-31 Kahn Jon B Multi-color liquid display system
US5819452A (en) * 1994-01-03 1998-10-13 Hakkert; Roelof Martinus Display device
US5909826A (en) * 1995-06-05 1999-06-08 The Coca-Cola Company Round drink dispenser
US5737860A (en) * 1995-06-06 1998-04-14 The Coca-Cola Company Method and apparatus employing gravity to form a variable message on a sign
US5617657A (en) * 1996-01-29 1997-04-08 Kahn; Jon B. Multi-color liquid display system
US5979091A (en) * 1998-04-10 1999-11-09 Tenbrink; Carl Evan Snowfall simulator

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE10018448A1 (en) * 2000-04-13 2001-10-25 Smb Lengenfeld Gmbh Serien Und Effect presentation frame for pictures such as larger posters, has vertical double panel arrangement and chamber containing liquid, in which air bubbles are generated to flow upward.
DE10018450A1 (en) * 2000-04-13 2002-01-24 Smb Lengenfeld Gmbh Serien Und Presentation cabinet for small collectible objects e.g. model vehicles, has transparent double walled back filled with liquid through which gas bubbles

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WO2000005699A9 (en) 2000-06-02
WO2000005699A3 (en) 2000-08-31
AU5116599A (en) 2000-02-14

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