WO1997042541A1 - Systeme d'affichage publicitaire lumineux - Google Patents

Systeme d'affichage publicitaire lumineux Download PDF

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Publication number
WO1997042541A1
WO1997042541A1 PCT/KR1997/000075 KR9700075W WO9742541A1 WO 1997042541 A1 WO1997042541 A1 WO 1997042541A1 KR 9700075 W KR9700075 W KR 9700075W WO 9742541 A1 WO9742541 A1 WO 9742541A1
Authority
WO
WIPO (PCT)
Prior art keywords
panel
polarizer
film
display panel
light
Prior art date
Application number
PCT/KR1997/000075
Other languages
English (en)
Inventor
Kyunghee Kim
Original Assignee
Kyunghee Kim
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Kyunghee Kim filed Critical Kyunghee Kim
Priority to AU27134/97A priority Critical patent/AU2713497A/en
Publication of WO1997042541A1 publication Critical patent/WO1997042541A1/fr

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00—Illuminated signs; Luminous advertising
    • G09F13/16—Signs formed of or incorporating reflecting elements or surfaces, e.g. warning signs having triangular or other geometrical shape
    • G09F13/165—Signs formed of or incorporating reflecting elements or surfaces, e.g. warning signs having triangular or other geometrical shape rotatably or swingatly mounted reflecting elements or surfaces
    • G—PHYSICS
    • G02—OPTICS
    • G02B—OPTICAL ELEMENTS, SYSTEMS OR APPARATUS
    • G02B27/00—Optical systems or apparatus not provided for by any of the groups G02B1/00 - G02B26/00, G02B30/00
    • G02B27/28—Optical systems or apparatus not provided for by any of the groups G02B1/00 - G02B26/00, G02B30/00 for polarising
    • G—PHYSICS
    • G02—OPTICS
    • G02B—OPTICAL ELEMENTS, SYSTEMS OR APPARATUS
    • G02B27/00—Optical systems or apparatus not provided for by any of the groups G02B1/00 - G02B26/00, G02B30/00
    • G02B27/28—Optical systems or apparatus not provided for by any of the groups G02B1/00 - G02B26/00, G02B30/00 for polarising
    • G02B27/281—Optical systems or apparatus not provided for by any of the groups G02B1/00 - G02B26/00, G02B30/00 for polarising used for attenuating light intensity, e.g. comprising rotatable polarising elements
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00—Illuminated signs; Luminous advertising
    • G09F13/04—Signs, boards or panels, illuminated from behind the insignia
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00—Illuminated signs; Luminous advertising
    • G09F13/04—Signs, boards or panels, illuminated from behind the insignia
    • G09F13/08—Signs, boards or panels, illuminated from behind the insignia using both translucent and non-translucent layers
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00—Illuminated signs; Luminous advertising
    • G09F13/04—Signs, boards or panels, illuminated from behind the insignia
    • G09F13/08—Signs, boards or panels, illuminated from behind the insignia using both translucent and non-translucent layers
    • G09F13/10—Signs, boards or panels, illuminated from behind the insignia using both translucent and non-translucent layers using transparencies

Definitions

  • the present invention relates to a lighting advertising display system which can provide a three-dimensional mobile impression on specific advertising portions.
  • a widely -used conventional advertising display system comprises a semi-transparent light diffuser panel/film on which advertising graphics are provided by printing, painting, the use of a photo or a colour sheet, and a light source illuminating the panel/film.
  • this kind of advertising display system cannot provide three-dimensional mobile impressions.
  • an additional advertising display system using a polarizer panel/film has been developed.
  • the system is capable of providing a mobile impression for advertising portions. That is, it can represent a rotating impression of a circular design such as a wheel, or a falling impression of water in a waterfall since it is designed to represent flow of brightness and darkness.
  • This system represents only a two-dimensional mobile impression.
  • the polarizer panel needs to be mosaically designed in a precisely calculated order and polarizing angle, the manufacturing process is complicated, which, in turn, increases manufacturing costs. And also this system requires a motor and a rotating panel, which results in weariness of this system and noise. And also this system requires a space of 2-5mm between the mosaic panel and display panel, which means that a 2-5mm transparent or semi-transparent plate should be needed.
  • the other type has a polarizer panel rotated by motor in front of a light source, and polarizer panel/film with same polarizimg direction, the polarizer panel/film being mounted on rear face of display panel placed at the same position of specific advertising portion of display panel. This can represent only blink impression without any mobile impression. Summary of the Invention
  • the present invention has been made in an effort to solve the above described problems of the prior art.
  • one aspect of the present invention provides a display system comprising a case having a display panel, rotational polarizer panel/film rotated by a motor, a polarizer panel/film placed on the rear face of the display panel, and a light system that is consist of rotational polarizer panel/film and a polarising light system, characterized in that the polarizer panel/film is similar in size and configuration to a specific portion of the display panel and offset therewith, and the polarizing light system varies in its polarizing direction according to the time, thereby providing the specific portion with a mobile impression.
  • the display system comprising a case having a display panel, rotational polarizer panels/films rotated by a motor, polarizer panels/films placed on the rear face of the display panel, and a polarizing light system as above mentioned characterized in that the polarizer panel/film has an omitted specific portion corresponding to a specific portion of the display panel and is disposed such that the omitted specific portion offsets the specific portion of the display panel, and the polarizing light system varies in its polarizing direction according to the time, thereby providing the specific portion with a mobile impression.
  • the display system comprising a light intercepting wall containing at least two groups of lights, the light intercepting wall having the same configuration as that of a specific portion of a display panel and disposed offsetting the specific portion, brightness of said two groups of lights being controlled with an electric phase difference of 90 ° by a light controller.
  • Fig. 1 is a view illustrating a display system according to a first embodiment of the present invention
  • Fig. 2 is a view illustrating a display system according to a second embodiment of the present invention.
  • Fig. 3 is a view illustrating a display system according to a third embodiment of the present invention.
  • Fig. 4 is a view illustrating a display system according to a fourth embodiment of the present invention.
  • Fig. 5 is a view illustrating a display system according to a fifth embodiment of the present invention.
  • Fig. 6 is a view illustrating a display system according to a sixth embodiment of the present invention.
  • Fig. 7 is a view illustrating a display system according to a seventh embodiment of the present invention.
  • Fig. 8 is a view illustrating a display panel according to a eighth embodiment of the present invention.
  • Fig. 9 is a view illustrating a theory of the present invention.
  • Figs. 10(A) and 10(B) are views illustrating a lux variation of the luminous intensity of the present invention
  • Figs. 11(A), 11(B),11(C), and 11(D) are views illustrating disposition of the real letter and the polarizer film of the present invention.
  • a display panel 8 has a specific portion such as letter T which is represented such that when the specific portion T lies on the same plane as the display panel 8, and that the specific portion T rotates or swings or experiences a pendulum movement as shown in Fig.9, then the specific portion T may be seen brightly when it lies on the same plane as the display panel 8. And when it lies on a withdrawn portion from the plane of the display panel, the front face of the specific portion T may be seen darkly and the letter represented by the specific portion T may be seen on the slant, but the top face of the specific portion T or the thickness of the specific portion T may be seen brightly.
  • the letter represented by the specific portion T will be once seen brightly, and after that, the letter will be seen darkly on the slant and the thickness of the letter will be seen brightly.
  • the specific portion T repeats the movement from the plane of the display panel to the withdrawn portion, though the portion seen by the observer is same, but the brightness of the portion will be repeatedly changing, once front face will be seen bright and gradually top face or thickness bright with the front face dark on the slope .
  • This effect can be performed more clearly in a more natural aspect if the difference of the luminous intensity between its highest point and lowest point becomes bigger, and this effect can be performed more naturally if the lux variation cycle is 0.5-2 Hz.
  • an inner lighting advertising display system having such as an acrylic signboard, flexible -board, wide colour board, visual graphic printed by computers or lenticular type three-dimensional display on which a picture has already been printed, photo-etched or colour- sheeted, wherein only a specific portion (e.g. character "
  • the inventive system comprises a case 15, a polarizer panel/film 14 having a similar size and configuration to a letter T to be emphasized, which is placed on rear face of a display panel 8 of the system and designed having the same polarizing angle, a rotational polarizer panel/film 9 driven by a motor 10 and facing a rear face of the polarizer panel/film 14, and a polarizing light system 3 having a light 11 for illuminating the rear side of the letter T and around thereof through the rotational polarizer panel/film 9.
  • the system may further comprise a transparent compartment 16 dividing the inner space of the system into a first section PI where heat-generation parts such as the motor 10 and the light 11 are disposed and a second section P2 where the polarizer panel/film 14 and the rotational polarizer panel/film are disposed, such that the polarizer panel/film 14 and the rotational polarizer panel/film 9 are prevented from being polluted by, for example, dust coming through a ventilation hole (not represented in drawings) formed on one side of the case 15.
  • a ventilation hole not represented in drawings
  • the rotational polarizer panel/film 9, the motor 10, and the light 11 can be mounted only to a section corresponding to the portion where the mobile impression letter T is formed.
  • a light intercepting wall 17 between the section and the remaining section so as to prevent the light, generated from the lights 6 illuminating other portions, from affecting the polarizer panel/film 14. Therefore, the polarizer panel/film 14 is illuminated by only light radiated from the light 10 and passing through the rotational polarizer panel/film 9.
  • a plurality of sets each having the polarizer panel/film 14, the rotational polarizer panel 9, and the motor 10 can be provided in the system when many advertising portions needing the mobile impression are dispersed through the wide range of the display panel 8. Between the sets is mounted the light intercepting wall 17.
  • the rotating speed and position may be controlled by means of a synchronizing motor or a well known method controlling the motor as same speed and position.
  • the plurality of rotational polarizer panels/films 9 are designed to be driven by only one motor 10 through a well known power transmission device. That is, there is provided with a rotating shaft along which a plurality of worm gears 19 are carried. Each of the gears 19 meshes with each of worm wheel gears 20 each having a rotating shaft for rotating each corresponding rotational polarizer panel/film 9.
  • the gears 19 and 20 can be a pair of bevel gears.
  • the rotational polarizer panel/films 9, if required, may be arranged such that their polarizing directions are different from each other.
  • the system can be structured without any mechanical driving parts. That is, there are provided two groups of lights 11 and 11' which are alternately disposed. Each of the lights 11 is covered with polarizer covers 22 each having the same polarizing direction as that of the polarizer panel/film 14 disposed on the rear face of the display panel 8. Each of the lights 11 ' is also covered with polarizer covers 21 each having the different polarizing direction from that of the polarizer panel/film 14 by 90 ° .
  • the two groups of lights 11 and 11 ' are designed to be turned On/Off by the light control part 23. That is, when the group of lights 11 is brightened, the group of the lights 11 ' is darkened or vice versa.
  • the variation of the luminous intensity of the two groups of the lights 11 and 11 ' is controlled to maintain the electric phase difference 90 ° , the same effect as that in the first embodiment can be obtained.
  • the light illuminates the polarizer panel/film 14, which is partially overlapped and similar configuration to the letter T, and the peripheral portion of the polarizer panel/film 14 through the rotational polarizer panel/film 9 or polarizer covers 21 and 22.
  • the polarizer direction of the light is the same as that of the polarizer panel/film 14 disposed on the rear face of the display panel 8
  • the letter T and the peripheral portion thereof are brightly illuminated, thereby brightly displaying the letter T. That is, because the light is
  • the letter T is displayed in its own color.
  • the polarizing direction of the light is different from that of the polarizer panel/film 14 by 90° , since the light cannot pass through the polarizer panel/film 14, a portion of the letter T where the polarizer panel/film 14 is disposed is darkly illuminated, and the rest is brightly illuminated. If more accurately explained, the letter T becomes dark letter T' but the location where the darkened letter T' lies differs a little from the real letter T since actually the darkened portion, darkened letter T', is polarizer panel/film 14 not real letter T.
  • the rotational polarizer panel/film 9 rotates or the lights 11 an'd 11 ' alternately illuminates the light, the letter T is alternately and repeatedly displayed brightdts own color) and dark with change of location.
  • the variations of both the luminous intensity and the colour of the specific portion of the display panel/film 8 provides the impression that the specific portions is moving in a three-dimensional state.
  • the disposition of the real letter or picture T and the polarizer panel/film 14 affects the impression which the observers accept. Their possible dispositions are exemplified in Figs. 11(A), 1KB), 11(C), and 11(D). If the disposion is as shown in Fig. 11(A), the effect may bring the same impression as explained with regarding to Fig.9. If the disposion is as shown in Fig. 1KB), the observers think that the letter T moves back and side. And if it is like Fig. 11(C), the letter T may be thought to swing with a slope. And if it is like Fig.
  • the letter T may be thought to swing round a nominal vertical pole, if there is two letters such as letter A and letter B in a display panel 8 or pictures.altemate mobile impression can be achieved by altering the polarizing angles of each polarizer panel/film 14. In this case, various impressions such that during a "A" letter is moving back and forth, another letter “B” is moving reversely forth and back.
  • the display system of the present invention may be embodied without the polarizer panel/film as shown in Fig. 6 illustrating a sixth embodiment of the present invention.
  • the system according to this embodiment includes a light intercepting wall 4, which is made for the front configuration thereof to be similar to that of the letter T of the display panel 8 but may be disposed partially overlappedly with the letter T, special lights 5 and 5' which are installed inside the light intercepting wall 4 and controlled in a way shown in Figs. 10A or 10B by a light intensity controller 7, and lights 6 installed outside the light intercepting wall 4.
  • the light 5 is designed to illuminate relatively bright light, while the light 5' is designed to illuminate relatively dark light. If the lights 5 and 5' are controlled maintaining an electric phase angle of 90 ° , the system can obtain the same effect as that when the polarizer panel/film is used.
  • the system of the present invention can be thinly structured as shown in Fig. 7 illustrating a seventh embodiment of the present invention.
  • the system according to this embodiment includes a light system 11 disposed on an edge of the system and a light inducing diffuser plate 2 mounted on a rear side of the display panel/film 8.
  • the light inducing diffuser plate 2 induces the light with a total reflection and illuminates it to the display panel 8 with a diffused reflection. That is, the polarizer panel/film 14 is disposed to be off-centered from the letter T, and the rotational polarizer panel/film 9 is disposed on the rear side of the polarizer panel/film 14.
  • the rotational polarizer panel/film 9 is connected to the motor 10 through the light inducing diffuser plate 2.
  • Reference numeral 1 indicates a light reflecting mirror.
  • the display panel 8 used in the above described embodiments is made of a light diffuser material and has letters or drawings represented thereon.
  • a three- dimensional display panel made of a lenticular lens can be used as the display panel 8.
  • a wide colour advertising board comprising a panel on which a graphic film is developed and a light diffuser plate attached thereon can also be the display panel 8. Therefore, the polarizer panel/film 14 is attached on the rear face of the diffuser plate.
  • the display panel 8 can also be comprised of a film made by combining the diffuser plate and the developing graphic film.
  • the polarizer panel/film 14 can be background 13 of the letter T, which means that the portion, which has a similar shape of configuration to the letter T and is disposed partially overlapedly, has no polarizer film. That is, the polarizer panel 14 is disposed such that a portion, corresponding to the letter T, which is omitted from the polarizer panel is slightly off-centered from the letter T.
  • the same effect as explained above embodiments can be achieved, if the luminous intensity of the background 13 is changed in accordance with a pattern shown in Fig. 10 (A) or 10(B). Therefore, when the background is darkly illuminated, the nominal thickness of the letter T is displayed, providing the mobile impression of the letter T.
  • two sides of the system can also be used as the display panel.
  • two rotational polarizer panels/films are respectively disposed on the rear sides of each display panels, and the light is disposed between the two rotational polarizer panels.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Optics & Photonics (AREA)
  • Geometry (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)

Abstract

Le système d'affichage selon l'invention comporte un boîtier (15) présentant un panneau d'affichage (8), un film/panneau de polarisation rotatif (9) mis en rotation par un moteur (10), un film/panneau de polarisation (14) placé sur la face arrière du panneau d'affichage (8) et un système d'éclairage polarisé (3). Ledit film/panneau de polarisation (14) présente une taille et une configuration similaires à une partie spécifique du panneau d'affichage (8) et est décalé par rapport à celle-ci, et le système d'éclairage polarisé (3) modifie son sens de polarisation en fonction de l'heure, ce qui lui permet de produire une impression mobile sur la partie spécifique.
PCT/KR1997/000075 1996-05-02 1997-05-02 Systeme d'affichage publicitaire lumineux WO1997042541A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU27134/97A AU2713497A (en) 1996-05-02 1997-05-02 Lighting advertising display system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1996/14170 1996-05-02
KR1019960014170A KR100198279B1 (ko) 1996-05-02 1996-05-02 화면장치

Publications (1)

Publication Number Publication Date
WO1997042541A1 true WO1997042541A1 (fr) 1997-11-13

Family

ID=19457515

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR1997/000075 WO1997042541A1 (fr) 1996-05-02 1997-05-02 Systeme d'affichage publicitaire lumineux

Country Status (3)

Country Link
KR (1) KR100198279B1 (fr)
AU (1) AU2713497A (fr)
WO (1) WO1997042541A1 (fr)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20030015971A (ko) * 2001-08-18 2003-02-26 김경희 다중 화면 표현 장치
CN110299091A (zh) * 2018-03-23 2019-10-01 上海展冀膜结构有限公司 一种用于商业宣传的膜制广告箱及其安装工艺

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2261957A (en) * 1940-03-21 1941-11-11 John Q A Halloway Color device
US2393969A (en) * 1946-02-05 Display device
US3054204A (en) * 1959-12-09 1962-09-18 Donald N Yates Animation illustrator
US3437401A (en) * 1964-05-25 1969-04-08 Visorama Printed Motions Co Light-intercepting sheet for an illuminated display device
US3538322A (en) * 1968-05-29 1970-11-03 Wurlitzer Co Polarized light display
WO1990012336A1 (fr) * 1989-03-30 1990-10-18 Cyril Redford Systeme de creation d'illusions d'optique

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2393969A (en) * 1946-02-05 Display device
US2261957A (en) * 1940-03-21 1941-11-11 John Q A Halloway Color device
US3054204A (en) * 1959-12-09 1962-09-18 Donald N Yates Animation illustrator
US3437401A (en) * 1964-05-25 1969-04-08 Visorama Printed Motions Co Light-intercepting sheet for an illuminated display device
US3538322A (en) * 1968-05-29 1970-11-03 Wurlitzer Co Polarized light display
WO1990012336A1 (fr) * 1989-03-30 1990-10-18 Cyril Redford Systeme de creation d'illusions d'optique

Also Published As

Publication number Publication date
KR100198279B1 (ko) 1999-06-15
KR970076426A (ko) 1997-12-12
AU2713497A (en) 1997-11-26

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