WO1983001684A1

WO1983001684A1 - Anticounterfeit metallized labels

Info

Publication number: WO1983001684A1
Application number: PCT/US1982/001504
Authority: WO
Inventors: Manufacturing Company Dennison; John H. Pickering
Original assignee: Dennison Mfg Co
Priority date: 1981-11-02
Filing date: 1982-10-25
Publication date: 1983-05-11
Also published as: BR8207960A; CA1214038A; US4816322A; JPS58501842A; DK306083A; EP0092577A4; EP0092577A1; AU1014583A; DK306083D0

Abstract

An electrosensitive substrate (10) from which a metallized surface layer (60) is selectively removed (12) using electrosensitive printing to expose a patterned intermediate layer (50). The patterned layer may be randomly exposed, or exposed in prescribed portions. Tags, labels or the like of this description may be electrically imprinted with unique identification codes, such as serially printed alphanumeric characters. Such tags and labels resist duplication by conventional printing techniques. The patterned layer (50) may be imprinted using inks of a variety of surface textures, resulting in an embossed effect (Fig. 4) in the metallized surface. Alternatively, a lacquer layer (70) may be provided between the patterned layer and the metallized surface to achieve a uniform appearance of the metallized surface.

Description

ANTICOUNTERFEIT METALLIZED LABELS BACKGROUND OF THE INVENTION The present invention relates to the manufacture of tags and labels, and more particularly to the production of the tags and labels of a type which is difficult to counterfeit.

It is desirable in many commercial applications to employ tags or labels which are unique and which resist illicit duplication. It is well known in many industries that so-called "pirates" will simulate a product using inferior materials and production techniques, and will sell these products at a reduced price. Typically, the _N pirate will mimic the packaging and labelling of such goods in order to "pass off" his goods as the product of a well established enterprise. It is therefore desirable to provide tags and labels of a design which may not be easily duplicated, or which if duplicated may be easily detected as fraudulent.

The banking industry has fostered many efforts to design commercial paper of a type which will frustrate attempts to alter the paper after inscription with dollar amounts and other information; this is commonly known in the trade as "safety paper". Representative patents disclosing such safety paper include U.S. Patent Nos . 1,564,724; 2,030,351; 2,232,424; 2,048,780; and 2,804,821. The product designs and manufacturing techniques disclosed in these references are unsuitable in the present context, in that they are not designed to prevent the counterfeiting of documents but rather the alteration of previously inscribed documents. Furthermore, these' techniques are incompatible with the properties of metallized tags, labels, and the like.

U.S. Patent Nos. 3,001,886 and 4,299,637 disclose similar designs for information- ontaining substrates which protect the information with an opaque layer to frustrate untimely or undetected revelation of the information. These substrates are not designed to satisfy the purposes of the present invention, wherein inscribed information is intended to be clearly visible without further treatment of the substrates.

Accordingly, it is a principal object of the invention to provide a method of manufacturing tags and labels of a sort which are difficult to duplicate. A related object is the provision of tags and labels of this type which incorporate unique product identification information. Another related object of the Invention is the employment of a tag and label manufacturing technique which Is beyond the resources of typical "pirates". A further object of the invention is the achievement of a pleasing appearance in such tags and labels. It is a related object to provide a versatile range of tag and label formats.

Yet another object of the invention is the design of an attractive, easily Imprintable substrate. A related object is that such substrates impose formidable manufacturing requirements, but be imprintable using relatively inexpensive apparatus.

O H SUMMARY OF THE INVENTION In fulfilling the above and additional objects, the invention provides an electrosensitive substrate comprising a base layer, an intermediate layer, and a metallized surface layer, in which the intermediate layer bears a visibly nonuniform pattern which is selectively exposed by removal of the metallized surface layer. In the preferred embodiment, the intermediate layer is decorative in function, serving as background for indicia electrically inscribed in the metallic layer. The electrosensitive substrate is particularly suited to production of tags, labels, and the like which have an attractive appearance and are difficult to reproduce. In the preferred embodiment in which the electrosensitive substrate is produced in the form of tags and labels, these may be inscribed with unique identifying information, such as serially printed alphanumeric characters. Such tags and labels resist duplication due to the superimposition of such information over the pattern of the intermediate layer.

In accordance with one aspect of the invention, the intermediate background layer may be exposed during electrosensitive printing in a random manner, or alternatively may be exposed to provide predetermined patterns within the inscribed indicia. The substrates are particularly difficult to duplicate in the first instance due to the haphazard nature of the exposed pattern.

Another aspect of the invention is the visual characteristics of the intermediate background layer. This layer is typically a repetitive decorative pattern. A particularly attractive effect is achieved using a multicolored pattern. The user may provide a calculated exposure of the background layer for trademark purposes, for example with a repeated series of logotypes .

OMPI In accordance with a further aspect of the invention, the user may easily distinguish tags or labels produced in accordance with the invention from inexpensive imitations . One method of detecting imitations involves applying an electrically actuated stylus to a noninscribed area of the surface, which should result in additional exposure of the intermediate layer.

In accordance with yet another aspect of the invention, the base layer may comprise paper as in the preferred embodiment, or any other suitable medium to support the patterned layer. In the preferred embodiment, the intermediate layer comprises a resin layer containing a coloring agent, and the metallic layer comprises vapor- deposited aluminum. In an advantageous embodiment of the Invention, the intermediate layer is deposited with various surface textures. After metallization, this results in a ghost of the intermediate layer pattern in accordance with gloss differentials of the intermediate layer. This might be used to create an embossed effect in the metallized substrate. In an alternative embodiment, one or more buffer layers are superimposed between the patterned layer and the metallized surface, whereby any gloss differentials do not induce visible variations in the metallized surface.

BRIEF DESCRIPTION OF THE DRAWINGS The above and additional aspects of the invention are further illustrated with reference to the detailed description which follows, taken in conjunction with the drawings in which:

FIGURE 1 is a sectional view of a metallized substrate in accordance with a preferred embodiment;

FIGURE 2 is a sectional view of a metallized substrate in accordance with an alternative embodiment; FIGURE 3 is a partial plan view of an illustrative imprinted metallized substrate with the metallized surface partially removed; and

FIGURE 4 is a partial plan view of a metallized substrate in accordance with a further embodiment of the invention.

DETAILED DESCRIPTION Reference should now be had to Figures 1 -4 for a detailed description of electrosensitive metallized substrates in accordance with the preferred embodiment. The sectional view of Figure 1 depicts a three-layer metallized substrate 10. Electrosensitive substrate 10 includes a base layer 40, illustratively paper; a patterned intermediate layer 50, such as a pigmented resin layer; and a metallic surface layer 60, illustratively vacuum-deposited aluminum. The metallized surface layer 60 is selectively removed at 12 using conventional electrosensitive printing apparatus to expose the patterned intermediate layer 50.

As shown in the plan view of Figure 3, the layer 50 is imprinted in a complex pattern, as opposed to the uniformly colored layer typically found in prior art electrosensitive substrates. In the illustrated embodiment, the colored layer 50 comprises a series of diagonal colored stripes I1a-11d in a repeating pattern of green - orange - blue - red. The pattern of layer 50 may include variations in hue (as shown) , chromatic intensity, gloss, etc. After metallization, this complex pattern_' is partially exposed at 12 upon removal of the metallized surface 60. In one embodiment of the invention, the indicia 12 are inscribed in random portions of the underlying patterned layer 50. For example, in the embodiment of Figure 3, the indicia might encompass any possible sequence of colored diagonal stripes 11. This technique is advantageously employed in the manufacture of tags, labels, and the like. In such an application, the indicia 12 might comprise unique identifying information, such as serial numeration of tickets. It is a principal advantage of the invention that tags and labels of such manufacture would not be easily reproducible, in that conventional serial printing apparatus provides monochromatic alphanumeric characters. This would be particularly true in the embodiment in which the patterned underlayer is randomly exposed during electrosensitive printing, thereby providing a variety of patterns superimposed over the inscribed information. Counterfeit labels which simulate the appearance of labels 10 without the use of sophisticated metallizing apparatus could be detected as fraudulent by subjecting a non-inscribed area to an electrical signal.

In an alternative embodiment of the invention shown in Figure 4, the patterned layer 50 is imprinted using a variety of printing inks providing different surface textures, i.e. gloss. After metallization, this will result in ghosts of the printed image in that the metallized surface will appear lighter in areas of greater gloss of layer 50. This may be used to create an embossed effect in the metallized surface, as shown in Figure 4.

If such an effect is not desired, an alternative substrate 30 may include an additional lacquer layer 70 as a buffer between colored layer 50 and metallized layer 60 (Figure 2) . Lacquer layer 70 ensures a uniform appearance of the metallized layer despite any nonuniformities in layer 50. An additional patterned layer (not shown) may be inserted between lacquer layer 70 and metallized layer 60 to superimpose a further pattern (such as logotypes as discussed below) over the pattern of layer 50. . ._. In the plan view of Figure 4, layer 50 is printed in repeating pattern of logotypes, which may be employed in tags, labels, etc. for trademark purposes. This pattern may be registered with the inscribed message during the

- URE OMPI electrosensitive printing process. In the embodiment in which the pattern of layer 50 is reflected in ghost images in the metallized surface 60, such logotypes provide a watermark effect. In the preferred embodiment, base layer 40 comprises paper, which acts as a support for the patterned intermediate layer 50. Any suitable paper known in the metallizing art may be employed for its compatibility with the materials and coating technique of layer 50. In broadest terms the base layer 40 may be any suitable material to provide, a support for the other layers of metallized substrate 10. For example, base layer 40 may comprise a nonwoven fabric.

Colored layer 50 illustratively includes a plurality of formulations, each consisting of a binder material and a pigment. Suitable pigments and binder materials are well known in the art of electrosensitive papers. Where it is desired to achieve a variety of surface textures layer 50 may incorporate pigments of different granularities. In general, pigments which are well ground and well dispersed in the binder will provide a greater surface gloss. It is advisable in the areas of greater gloss to employ a vehicle which will not unduly penetrate the base layer 40. Layer 50 may also incorporate matting agents, plasticizers, or other additives well known in the art.

Metallized layer 60 advantageously comprises a vacuum-deposited aluminum layer of a thickness suitable for electrosensitive printing. Illustratively, layer 60 has a surface resistivity in the range from about 1 to 8 ohms per square. Alternatively, layer 60 may comprise any vacuum-deposited metal compatible with electrosensitive printing. Additional layers not illustrated may be included, such as an overcoat for fingerprint protection. The invention is further illustrated in the following examples :

^■ EXAMPLE 1

A 40 pound (24" X 36" basis area), size coated paper was printed with a pattern of adjacent colored diagonal stripes. The pattern consisted of a series of .082 inch stripes in the repeating sequence violet, red, green, orange, blue, and yellow. The stripes were imprinted using a rotary flexographic press with conventional flexo inks. The striped paper was vacuum metallized with a thin aluminum film having a surface resistivity of 2.5 ohms per square. The metallized paper was slit into 3 inch wide rolls, and serially inscribed with 1/4 inch. numerals using an Axiom Corp. (Glendale, CA) EX-850 electrosensitive printer.

EXAMPLE 2 The metallized paper of Example 1 was coated on the side opposite the metallized film with a pressure sensitive adhesive. The adhesive coated paper was then laminated to a silicone coated release sheet and die cut to form 2" X 2" labels .

EXAMPLE 3 Metallized paper was produced in accordance with Example 1 , with the additional step prior to metallization of coating the substrate with a clear flat acrylic lacquer at a coating weight of 2 pounds/ream. Whereas the substrates of Examples 1 and 2 evidenced a striped pattern in the metallized surface, the substrate of Example 3 achieved a uniform surface appearance. EXAMPLE 4 Metallized paper was produced as in Example 3, with the further step of imprinting an additional patterned layer over the lacquer layer. The additional patterned layer consisted of a matrix of logotypes, which appeared as ghost images of the metallized surface.

EXAMPLE 5 A base layer of .005 inch thick, spun bond polyester film was coated and metallized using the techniques of Example 3. The coated, metallized film was serially imprinted as in Example 1 and die cut into labels for use with durable fabric goods and the like.

While various aspects of the invention have been set forth by the drawings and the specification, it is to be understood that the foregoing detailed description is for illustration only and that various changes in parts as well as the substitution of equivalent constituents for those shown and described, may be made without departing from the spirit and scope of the invention as set forth in the appended claims .

OMPI

Claims

1. A metallized substrate for electrosensitive imprinting, comprising a base layer, an intermediate layer deposited over said base layer, and a vapor-deposited metallic surface layer -of a thickness permitting selective removal by means of an electrical signal, characterized in that the intermediate layer comprises a decorative background layer forming a visibly nonuniform pattern, which may be exposed by removing said metallic surface layer in a plurality of indicia.

2. A metallized substrate according to claim 1, further characterized in that the metallic surface layer is selectively removed with an electrical signal to form a plurality of indicia.

3. A metallized substrate according to claim 2, further characterized in that the plurality of indicia expose random portions of the decorative background layer; or further characterized in that the plurality of indicia expose predetermined portions of the decorative background layer; or further characterized in that the metallic surface layer is overprinted with registration marks in accordance with the visibly nonuniform decorative pattern, to facilitate exposure of predetermined portions of the decorative background layer.

4. A metallized substrate according to claim 1,^{' '} further characterized in that the decorative background layer has a surface texture causing the visibly nonuniform pattern to be simulated by ghost images in the metallic surface layer.

5. A metallized substrate as defined in claim 1 further characterized in that the metallic surface layer has a uniform appearance; or further characterized in that the decorative background layer forms a multicolored pattern; or further characterized in that the decorative background layer forms a periodically repetitive pattern; or further characterized in that the base layer comprises paper, the intermediate layer comprises a pigmented resin, layer, and the metallic surface layer comprises vapor-deposited aluminum; or further characterized by at least one buffer layer between the decorative background layer and the metallic surface layer; or further characterized by an additional patterned layer separated from the decorative background layer by a buffer layer, and covered with the metallic surface layer.

6. A method of producing electrosensitively imprinted metallized substrates comprising the steps of depositing an intermediate layer over a base layer, vapor- depositing a metallic surface layer over said intermediate layer, and selectively removing said metallic surface layer with an electrical signal, characterized in that said intermediate layer is deposited in a visibly nonuniform pattern to form a background pattern layer, and in that said metallic surface layer is removed in a plurality of indicia to expose said background pattern layer within the boundaries of said indicia.

OMPI

7. A method according to claim 6 further characterized in that the plurality of indicia expose random portions of the background pattern layer; or further characterized in that the plurality of indicia expose predetermined portions of the background pattern layer; or further characterized by the step of overprinting _ registration marks upon the metallic surface layer, thereby to facilitate exposing predetermined portions of the background pattern layer.

8. A method according to claim 6 further characterized in that the background pattern layer forms a decorative pattern.

9. A method according to claim 8, further characterized in that the decorative pattern comprises a periodically repetitive pattern; or further characterized in that the decorative pattern comprises a multicolored pattern; or further characterized in that the decorative pattern is simulated by ghost images in the metallic surface layer.

10. A method according to claim 6, further characterized In that the background pattern layer is deposited with a surface texture causing the visibly nonuniform pattern to be simulated by ghost images in the metallic surface layer; or further characterized by the step of depositing at least one buffer layer between the background pattern layer and metallic surface layer;

OMPI or further characterized by the steps of depositing a buffer layer over the background pattern layer, and depositing an additional pattern layer over the buffer layer, prior to vapor-depositing the metallic surface layer.

OMPI