US9147196B2 - System and method for delivering a restricted use in-store promotion to a consumer - Google Patents
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- US9147196B2 US9147196B2 US13008389 US201113008389A US9147196B2 US 9147196 B2 US9147196 B2 US 9147196B2 US 13008389 US13008389 US 13008389 US 201113008389 A US201113008389 A US 201113008389A US 9147196 B2 US9147196 B2 US 9147196B2
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- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
- G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
- G06Q30/0207—Discounts or incentives, e.g. coupons, rebates, offers or upsales
- G06Q30/0239—Online discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
- G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
- G06Q30/0241—Advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
- G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
- G06Q30/0241—Advertisement
- G06Q30/0248—Avoiding fraud
Abstract
Description
This application is a continuation-in-part of co-pending U.S. application Ser. No. 13/007,824 entitled, “A System and Method for Delivering an Authorized In-Store Promotion to a Consumer” filed Jan. 17, 2011, which is a continuation-in-part of co-pending U.S. application Ser. No. 12/958,984, entitled, “A System and Method for Delivering an In-Store Promotion to a Consumer” filed Dec. 2, 2010, the entire contents of which are hereby incorporated by reference.
Not applicable.
Not applicable.
The invention relates generally to the field of sales and marketing. More particularly, the invention relates to the creation, distribution, and tracking of in-store promotions via digital distribution channels and ensuring that only authorized consumers receive the promotions.
In-store promotions are promotions that can be used at the portion of a merchant's business that takes place at a physical or “brick-and-mortar” location. Previous implementations of distributing coupons and other types of in-store promotions through digital media have had serious limitations on both the distribution and tracking of these in-store promotions as well as impeding consumer utilization. Distributing offers via digital media, if not done properly, is difficult to control and can lead to fraudulent distribution and redemptions.
Traditionally, most in-store promotions have been distributed as static images or links to static images that cannot be tracked to a distribution channel (ex. website, email, etc.) or capture more granular detail about that distribution channel (ex. paid search keywords) or consumer (ex. email address). Furthermore, these static images or links to static images can create security issues when an in-store promotion or offer is posted on an unauthorized website, sent via email, shared via social media, or shared via other distribution methods to unintended recipients due to lack of security. These issues have traditionally made advertisers reluctant to utilize digital in-store promotions because these in-store promotions are difficult to control. This reluctance to utilize digital in-store promotions has adversely affected consumers as well by decreasing the number of digital in-store promotions that advertisers make available.
Companies have attempted to address some security issues by requiring consumers to register for a service and install software on their personal computer necessary to view and print the in-store promotions (see Barnett, et al. U.S. Pat. Nos. 6,321,208 and 6,336,099). Many advertisers and consumers view a requirement to register and install software to obtain an in-store promotion as overly invasive and burdensome. These requirements have hindered adoption of digital in-store promotions by both advertisers and consumers.
Requiring user registration and client software installation enables advertisers to provide tracking and security unique to a user's computer, but creates other problems. Consumer adoption and privacy concerns are prevalent with registration and client software. The client software needs to communicate with a server via some internet connectivity and is often flagged as spyware or malware and is blocked by many firewalls and corporate proxy servers. Consumer adoption has suffered greatly with registration due to privacy concerns and lack of support across different computer operating systems. Client software does not work across all computer systems and large populations of consumers are unable to use the software due to incompatibility issues. As consumers upgrade their systems they will need to reinstall and potentially re-register the software.
Consumer registration is also limited to tracking the consumer information used when registered and, in some cases, the distribution channel in broad terms. Distribution via internet search engines, mobile phones and other media where information is dynamic is not possible. Consumer information is often not reliable due to consumers entering in fraudulent information to protect their actual information. Many free email services exist which are used as the registered email address so consumers do not provide their true email address thus defeating the tracking goal.
Technical issues with client software aside from operating system compatibility exist. Client software is often not compatible with many printers. Both old and new printers are not supported or will be lagging in support. End user support often suffers because the software vendor needs to be contacted if print issues arise. Consumers are often confused and frustrated because the website they find the in-store promotion cannot support the client software.
One of the most popular methods for distributing coupons is via email. Advertisers will often segment an email database and send special in-store promotions to different segments of the database to drive an in-store purchase with a promotion. Unfortunately, emails are often forwarded to unintended or unauthorized recipients, which can be very problematic for advertisers that have a limited budget for a promotion and only want the desired recipients to be able to access the promotion. In addition, advertisers are not always able to control the number of times that the promotion is viewed and/or printed.
The invention relates generally to a method and system for delivering an in-store promotion to a consumer. The method includes storing in a database a plurality of predetermined data fields and a plurality of tracking methods for use in creating an in-store promotion. In one embodiment, the database is a secure database for storage of in-store promotion images, in-store promotional text, barcode(s) symbology, structure, and configuration settings for each in-store promotion. The advertiser issuing the in-store promotion provides the information for the predetermined data fields so that the offer may be identified. In one embodiment, the predetermined data fields include the advertiser's/retailer's name and the type of offer. The predetermined data fields may also include the validity dates of the offer and participating store locations. In another embodiment, each component of an in-store promotion is stored separately and independently within the system so that the components may be reused, and distributed separately or in whole. The advertiser may also select one of the tracking methods.
In response to receiving a request from a consumer browser executing on a consumer device to present the in-store promotion, a server in communication with the database dynamically generates the in-store promotion using the information received from the advertiser. In generating the in-store promotion, the server does not request any additional information from the consumer operating the consumer device. Once generated, the server transmits the in-store promotion to the consumer browser. The server also does not send any client software to be stored by the consumer device.
The system provides a usable in-store promotion to an end user/consumer without the need for any registration within the system and without any client software specific to the system. In one embodiment, the in-store promotion can be represented to the consumer in the form of a printable in-store promotion, in-store promotion code, SMS/MMS/email to a mobile phone with barcode, SMS/MMS/email to mobile phone with in-store promotional code, RFID update, etc. In the various embodiments, the offer identifier may be contained in the barcode, in-store promotional code, or other applicable information per the respective delivery mechanism, but can identify information such as, but not limited to, the distribution channel, search keywords, consumer/member identifier (not registered within the system), or any other discretionary information the retailer or advertiser desires to track.
In yet other embodiments, in-store promotions can be configured with fraud protection features that are based on rules the retailer or advertiser sets. In one such embodiment, fraud protection can be turned off or used to control how many times an in-store promotion is printed, printed by a particular consumer, what websites the in-store promotion can be posted on, and/or if the in-store promotion can be forwarded to unintended consumers. In certain embodiments, each fraud protection feature can be adjusted in real time and reset in real time. In other embodiments having fraud protection, in-store promotions are delivered via links each having a unique parameter. The links are particularly effective for email, but can be used via any digital distribution channel. Each link has a unique parameter as in the following example: http://images.revtrax.com/RevTrax/amf.jsp?viewType=viewFull&programId=10305771&mercha ntId=10231201&affiliateId=10306429&uid=UniqueParameter Only links that contain the registered unique parameters are authorized and therefore allowed access to the promotion. When a consumer clicks on a valid link, the user can view, print or perform other operations on the promotion. When a consumer clicks on an invalid or deactivated link, the consumer will be shown an error message or redirected to another page, such as the advertiser's loyalty/email club page.
In another embodiment, the unique parameter may be used to control how many times an in-store promotion is viewed or printed. For example, the advertiser may desire the link to be a single-use link, that is, a link that may only be used to access the in-store promotion a single time. In one such embodiment, the unique parameter is assigned a corresponding status, such as active/inactive. Only links that contain the registered unique parameters having an “active” status are allowed to access the promotion. When a consumer invokes the single use link for the first time, the consumer can view or print the in-store promotion. The status of the parameter is then changed to “inactive”. As described above, when a user invokes an invalid or deactivated link, the consumer may be shown an error message or redirected to another page, such as the advertiser's loyalty/email page. In another embodiment, the advertiser can set the number of times that an in-store promotion may be viewed and/or printed to any number that the advertiser desires.
It is therefore an object of the present invention to provide a system and method whereby in-store promotions can be distributed and tracked, along with all advertiser-requested information, without the need for consumer registration and without the need for client software installation. Another object of the invention is to provide a system which provides a mechanism to create, store and distribute in-store promotions across multi-media channels including, but not limited to, print, email, internet, mobile phone, and television. Yet another object of the invention is to prevent fraudulent use of coupons and provide a system and method whereby in-store promotions are delivered only to authorized consumers. Still another object of the invention is to enable an advertiser to set the number of times that an in-store promotion may be viewed and/or printed.
The invention is pointed out with particularity in the appended claims. The above and further advantages of this invention may be better understood by referring to the following description taken in conjunction with the accompanying drawings, in which:
The attached drawings are intended to better illustrate the present invention without limiting it in any manner whatsoever. Like reference characters in the respective drawn figures indicate corresponding parts or steps.
Referring to
Next, in step 120, the system receives a request from a consumer device for the in-store promotion. In response to receiving a request from a consumer device to present the in-store promotion, a server in communication with the database dynamically generates the in-store promotion using the information received from the advertiser in step 130. In generating the in-store promotion, the server does not request any additional information from the consumer operating the consumer device. In one embodiment, the request is sent from a consumer browser operating on a consumer device. In another embodiment, the request is sent by the consumer invoking a hyperlink. In yet another embodiment, the request may be received via an email, SMS or text message, or any other method for communicating a request to the server.
In one embodiment, the server dynamically generating the in-store promotion generates an offer identifier that may be used to identify the in-store promotion. The offer identifier may be a bar code, a bar code capable of being read by a point of sale device at a store, an in-store promotional code or any other picture, text, sound, graphic or other identifying mechanism that may be used to identify the offer. In an embodiment in which the server generates a bar code, the bar code may be an additional bar code to a bar code the advertiser has already placed on the in-store offer. In yet another embodiment, the offer identifier is included a single bar code placed on the in-store offer. In this embodiment, the single bar code conveys all the information required by the advertiser and is in a format already recognized by the advertiser's equipment.
Once generated, in step 140 the server transmits the in-store promotion to the consumer device. In transmitting the promotion to the consumer, the server does not send any system-specific client software to be stored by the consumer device. The system provides a usable in-store promotion to an end user/consumer without the need for any registration within the system and without any client software specific to the system. In one embodiment, the server transmits the in-store offer to the consumer device through an electronic communication channel. In one embodiment, the in-store promotion can be represented to the user in the form of a printable in-store promotion, in-store promotion code, SMS/MMS/text message/email to a mobile phone with barcode, SMS/MMS/text message/email to mobile phone with in-store promotional code, RFID update, etc. In the various embodiments, the offer identifier may be contained in the barcode, in-store promotional code, or other applicable information per the respective delivery mechanism, but can identify information such as, but not limited to, the distribution channel, search keywords, consumer/member identifier (not registered within the system), or any other discretionary information the retailer or advertiser desires to track.
As described above, the advertiser may select a tracking method. In an embodiment of the system in which the advertiser has selected a tracking method, the system proceeds to step 150 and tracks the in store promotion upon the consumer accessing the in-store promotion. In yet another embodiment in which the advertiser selects a tracking method, the system tracks the consumer selecting to print the in-store promotion. In still another embodiment, the system uses the tracking method to track the in-store promotion once the consumer redeems the in-store promotion at a store. The tracking methods may include methods for tracking distribution channels, search keywords entered into a browser and/or consumer identification information, or any other discretionary information the retailer or advertiser desires to track.
In one embodiment, in order to track the promotion, the system includes identifying information in the offer identifier. The identifying information may identify the method through which the offer was distributed to the consumer, the internet search words used by the consumer in locating the offer, consumer identification information, or other information the advertiser desires to track. For example, if the consumer requested the offer by invoking a URL, the offer identifier could identify the URL or a reference to the URL that the consumer invoked. The URL could then be tracked in the promotion. In another embodiment, the offer identifier could identify the IP address of the consumer's device or a reference to the IP address of the consumer's device. The IP address of the consumer's device could then be tracked in the promotion. In still another embodiment, if the consumer requested the offer by invoking a URL that contained or passed the consumer's membership or privilege card identifier (previously associated with the consumer), the offer identifier may include the consumer's membership or privilege card identifier. The consumer information may be tracked back to the consumer by the system, or it may be tracked back to the consumer by a separate system maintained by the advertiser. In yet another embodiment, the system stores the tracking information and information that may be later matched with the tracking system is included in the offer identifier. For example, the system may include the number 123 in the offer identifier, and the system may associate the number 123 with a specific consumer member number. When the offer with the number 123 in the offer identifier is redeemed, the system will determine that the number 123 is associated with the consumer member number and will determine that the specific consumer redeemed the offer. In other embodiments, the consumer information may be tracked back to the consumer by the system, or it may be tracked back to the consumer by a separate system maintained by the advertiser. For example, the system may share with the advertiser that the number 123 was assigned to a specific consumer member number and then the advertiser or advertiser's system the specific consumer that redeemed the offer.
In still another embodiment, the system may generate and send a cookie to the consumer's device. It is important to note that the cookie is not application-specific software that is required to be stored or executed by the consumer device in order for the consumer to receive/print/redeem the offer. In one such embodiment, the offer identifier includes information for the cookie.
In yet other embodiments, in-store promotions can be configured with fraud protection features that are based on rules the retailer or advertiser sets. In one such embodiment, fraud protection can be turned off or used to control how many times an in-store promotion is printed, printed by a particular consumer, what websites the in-store promotion can be posted on, and/or if the in-store promotion can be forwarded to unintended consumers. In certain embodiments, each fraud protection feature can be adjusted in real time and reset in real time.
Referring to
Once the in-store promotion creative has been uploaded, in one embodiment, the user may select to include a barcode(s) (and the position of the barcode(s)) and dynamic text (optional) or logos. The dynamic in-store promotion text can be specified at run-time through the distribution channel or can be calculated text, such as an expiration date. The dynamic text can be provided either at run time or through predetermined fields such as “expiration date”. In yet other embodiments, the user may provide high level information of the in-store promotion such as begin date, end date, or other information.
In an embodiment in which the user (advertiser) desires to include a barcode, the process of creating a new barcode includes choosing the appropriate fields in length and position to capture the desired information. In one such embodiment, the barcodes include fields for both point-of-sale usage as well as for capturing data. Additional bar code fields can be created to capture data not previously captured. Referring again to
If the desired barcode structure does not exist in the system, in step 9 the user creates a new barcode by selecting from available barcode fields. If the user determines that the desired field exists in step 10, the user can select the existing field in step 11 and then in step 12 select the position for the field within the barcode structure. If the user determines that the desired field does not exist in step 10, the user can construct a new field in step 13 and then proceed to step 12 and select a position for the field within the barcode structure. Fields can also be created to capture information not previously available. There is no limit to the information that can be captured in a barcode.
If in step 14, the user determines that the barcode is not complete, the user returns to step 9, selects additional barcode fields and repeats the process. This process of choosing and/or creating barcode fields continues until enough fields are in the barcode to both identify the offer at the point of sale (“POS”) and capture the desired information. If in step 14 the user determines that the barcode is complete, the process returns to step 8 and the barcode is placed on or associated with the creative. In other embodiments, the user specifies a start date and expiration date for the promotion (step 15), adds geographic constraints (step 16), and/or other attributes/constraints (step 17) for the promotion. In one embodiment, the start date is the date when the in-store promotion is available for distribution to consumers. In another embodiment, the end date is the date after which the in-store promotion is no longer available for distribution to consumers.
As best shown in
If the promotion is accessed via a mobile phone 24, the mobile phone requests the promotion from the secure system 26, which then uses an algorithm to create the barcode/promo code utilizing pre-determined fields 27 and validates the request against any security/fraud protection rules 28. If the request fails the check against the security/fraud protection rules 28, the consumer sees an error code/image 29. If the request passes the check against the security/fraud protection rules 28, the promotion is sent back to the consumer's mobile phone 24.
Distribution channels include the internet (including but not limited to websites and search results), email delivery, mobile phone and any other technology that is able to transmit the promotion to the consumer's device. The consumer may view the in-store promotion on the internet or via an email. The consumer may open the in-store promotion in any web browser without any additional software and no registration. All fraud protection elements of the promotion are run and checked against the available data. The consumer can print the in-store promotion on any printer capable of printing graphics (no special software is required) or utilize the image on a mobile phone.
In one embodiment including barcodes in the offer, the barcodes are generated in real time utilizing all available data. The request to deliver an in-store promotion and/or a barcode and each field in the barcode is analyzed and the data is gathered. The data that covers all fields is run through an algorithm which ensures the length of the barcode and content matches the advertiser's specifications. As best shown in
As described above in the discussion of
Referring now to
The operation of the system 400 will be described in more detail using the flowchart of
If the link is valid (i.e. contains the authorization parameter) and the request is authorized, the system 400 proceeds to step 470 and the server 430 dynamically generates the in-store promotion using at least one of the plurality of data items stored in the offer database 410 and transmits the in-store promotion to the consumer device 445. The consumer 440 may then view, print or perform another operation on the in-store promotion on the consumer device 445 in step 480.
If the link is not valid (i.e. does not contain the authorization parameter), the request is not authorized and the system 400 proceeds to step 475. In step 475, the server 430 presents an error page to the consumer 440 or redirects the consumer 440 to another page, such as the advertiser's loyalty/email club program sign up page.
In other embodiments, when the user creates the in-store promotion, the user may select a single authorization parameter or a plurality of authorization parameters to be verified by the server. In yet another embodiment, use of the authorization parameter and the authorization parameter itself are configurable by the user. For example, the authorization parameter in one embodiment may be used to limit the number of times that an in-store promotion may be printed. In this example, the user may specify the quantity. In an embodiment that the in-store promotion may only be printed a single time, to verify that the request to present an in-store promotion is valid, the server 430 must determine whether the in-store promotion was previously requested to be printed by the consumer device 445. If the user specifies that the in-store promotion may be printed no more than N times, N being a whole number greater than 1, the server 430 may track whether the in-store promotion is printed. In one such embodiment, the system 400 may track a browser identifier of the browser executing on the consumer device 445.
In another embodiment, the authorization parameter limits websites posting the in-store promotion. In order to determine if the request to present the in-store promotion is authorized, the server 430 determines whether the in-store promotion is requested through an authorized website. In one such embodiment, the authorization database 420 stores the domains of authorized websites and the server 430 verifies that the domain of a website through which the request is received is one of the authorized websites.
In still another embodiment, the authorization parameter restricts forwarding of the in-store offer by the consumer device 445.
In another embodiment, the system 400 of
The operation of system assigning a status to the authorization parameter to control the number of times that an in-store promotion is viewed or printed will be described in more detail using the flowchart of
In step 510, a consumer 440 invokes the link to the promotion using a consumer device 445. Upon the consumer 440 invoking the link, the server 430 receives a request from the consumer device 445 to present the in-store promotion in step 510. Next, in step 515, the server 430 checks the link parameters using information from the authorization database 420 to verify that the link contains one of the registered authorization parameters. The server 430 does not request any additional information from the consumer 440 operating the device 445 to perform the verification.
As described above in the discussion of
If the link is contains a registered the authorization parameter, the system 400 proceeds to step 525 and the server 430 checks the status of the authorization parameter. If the status is “invalid”, the server 430 proceeds to step 520 as discussed above. If the status is “valid”, the server proceeds to step 535 and dynamically generates the in-store promotion using at least one of the plurality of data items stored in the offer database 410 and transmits the in-store promotion to the consumer device 445. The consumer 440 may then view, print or perform another operation on the in-store promotion on the consumer device 445.
Next, in step 540, the server 430 determines whether the in-store promotion has been viewed and/or printed a number of times less than the number N designated by the user. If the number of views/prints is less than N, the status of the authorization parameter remains the same (step 545). If the number of views/prints is greater than N, the server 430 proceeds to step 550 and changes the status of the authorization parameter to “inactive”. Once the status is changed, the link containing the authorization parameter is deactivated and may no longer be used to access the in-store promotion. In one embodiment of the system 400, this is made possible due to the in-store promotion being dynamically generated in real-time in response to the request received by the server 430.
In one embodiment utilizing authorization parameters having a status, the status is changed to inactive after a predetermined number of times that the promotion is accessed. In another embodiment, the status is changed to inactive after a predetermined number of times that a print request is made for the in-store promotion. In yet another embodiment, the status is changed to inactive after a predetermined number of times that the in-store promotion is printed.
Having described various embodiments of the invention, it will now become apparent to one of ordinary skill in the art that other embodiments incorporating the concepts may be used. It is felt, therefore, that these embodiments should not be limited to the disclosed embodiments, but rather should be limited only by the spirit and scope of the following claims.
Claims (24)
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| US13008389 US9147196B2 (en) | 2010-12-02 | 2011-01-18 | System and method for delivering a restricted use in-store promotion to a consumer |
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| US20100036727A1 (en) * | 2008-08-07 | 2010-02-11 | Sarelson Seth H | Method of Tracking the Impact of Paid Search on Offline Sales |
| US9117226B2 (en) * | 2010-12-02 | 2015-08-25 | Oncard Marketing, Inc. | System and method for delivering an authorized in-store promotion to a consumer |
| US9558507B2 (en) | 2012-06-11 | 2017-01-31 | Retailmenot, Inc. | Reminding users of offers |
| US9881315B2 (en) | 2012-06-11 | 2018-01-30 | Retailmenot, Inc. | Systems, methods, and computer-readable media for a customizable redemption header for merchant offers across browser instances |
| CN103778540A (en) * | 2012-10-19 | 2014-05-07 | 远升科技股份有限公司 | Verifying system and a method thereof |
| US20140325089A1 (en) * | 2013-04-28 | 2014-10-30 | Tencent Technology (Shenzhen) Company Limited | Method, terminal, server and system for page jump |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US9552588B2 (en) | 2011-07-29 | 2017-01-24 | Quotient Technology Inc. | Online contests with social networks |
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| Publication number | Publication date | Type |
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| US20120143671A1 (en) | 2012-06-07 | application |
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