US7735251B2 - Card carrying business communication product and method of producing same - Google Patents
Card carrying business communication product and method of producing same Download PDFInfo
- Publication number
- US7735251B2 US7735251B2 US11/487,712 US48771206A US7735251B2 US 7735251 B2 US7735251 B2 US 7735251B2 US 48771206 A US48771206 A US 48771206A US 7735251 B2 US7735251 B2 US 7735251B2
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Images
Classifications
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
- B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
- B42D15/00—Printed matter of special format or style not otherwise provided for
- B42D15/02—Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets
-
- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
- Y10T—TECHNICAL SUBJECTS COVERED BY FORMER US CLASSIFICATION
- Y10T156/00—Adhesive bonding and miscellaneous chemical manufacture
- Y10T156/10—Methods of surface bonding and/or assembly therefor
- Y10T156/1002—Methods of surface bonding and/or assembly therefor with permanent bending or reshaping or surface deformation of self sustaining lamina
- Y10T156/1007—Running or continuous length work
- Y10T156/1023—Surface deformation only [e.g., embossing]
-
- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
- Y10T—TECHNICAL SUBJECTS COVERED BY FORMER US CLASSIFICATION
- Y10T428/00—Stock material or miscellaneous articles
- Y10T428/23907—Pile or nap type surface or component
- Y10T428/23943—Flock surface
Definitions
- the present invention is in the field of finished product and related intermediate and finished product manufacturing methods that are used in the preparation of articles, including laminates and other layered configurations, intended for use as a card based communication construction for promotional, informational, identification purposes and the like. More particularly, such assemblies may be used in the production of card carrying products that have a high resolution image appearance that is occasioned through the printing either directly over an opaque backing coating or alternatively on a clear or substantially transparent film.
- the present invention is used to produce high color, business and marketing communications that can be manufactured in a unique process.
- the card bearing substrate is preferably provided with a printed image that is created with high quality graphics or images.
- the image may be applied directly over a pigmented coating that is applied to at least one face of the card or alternatively, the image may be applied to a transparent or substantially transparent or translucent film in a reverse format (so as to be visible through the face of the substrate).
- the film may then be slit or cut (e.g. die cut) to size (regular and irregular shapes) for the particular application as may be specified by the end user. That is, only a portion of the card substrate may be covered by the image as opposed to the entire surface of the card.
- the assembly of the instant application can be used to create individual, card products that have, preferably a high or photo quality resolution level of greater than about 150 lines per inch and preferably such as those about 300 lines per inch or approximately 2500 to 3500 dots per inch.
- a card carrying an image may be created that will permit some image growth such as through ink dot expansion where the image is printed on the film as provided herein.
- Print products such as communication pieces and other assemblies that are intended to be used in business communications, can be delivered in a wide variety of formats, constructions and configurations.
- the difficulty arises in maximizing the contact with each individual customer in order to try and capture repeat business opportunities with customers previously serviced by the business.
- Specialty cards which may be referred to “prime” cards are those having a glossy or shiny appearance.
- the shiny or glossy image is commonly created by coating a varnish over the top of the paper ply that has been printed typically on a flexographic press. Flexography is commonly used today for the production of the substrates that will be used in creating prime card materials as well as for the printing of decorative items, including the rendering of packaging.
- the technology employs a series of plates and one or more stations, containing inks (usually a different colored ink at each station) to apply colored images to the web as the web traverses the press.
- inks usually a different colored ink at each station
- screens that have rulings of about 60 to 100 lines per inch are normally used to make halftone printed images for newspapers. Screens with about 120 to 150 lines per inch are commonly used today to produce images for magazines and commercial printing. Such screens are regularly produced by electronic dot generation.
- Electronic dot generation is normally performed by computers that use unique screening algorithms, in cooperation with electronic scanners and image setters, to produce halftone images that are to be subsequently used to render an image.
- the pixels of digitized images are first assembled into dots that are then used to form shapes, sizes, rulings, etc. which create the ultimate image produced on the substrate.
- a card based business communication assembly in one exemplary embodiment practiced in accordance with the present invention, includes a card carrying substrate.
- the card carrying substrate has first and second faces, first and second transversely extending edges and first and second longitudinally extending sides.
- a pigmented coating is applied to at least one of the first and second faces.
- the pigmented coating has a particulate material dispersed therein, with the particulate preferably having a color of white but colors other than white may be used in producing this assembly.
- a high resolution printed image is then applied over the pigmented coating.
- a card based business communication assembly in a still further exemplary embodiment that is practiced in accordance with the present invention, includes a first layer with the first layer having first and second faces, first and second transversely extending edges and first and second longitudinally extending sides. Each of the first and second faces has a first appearance.
- a second layer is applied over the first face of the second layer.
- the second layer includes an adhesive component, which is preferably a clear, transparent or translucent, and the second layer substantially covers the first layer and extends between the first and second transversely extending edges and first and second longitudinally extending sides.
- a third layer is applied over the second layer, so as to substantially completely cover the second layer.
- the third layer includes pigments.
- the level of pigmentation or particulate in the layer may have a substantially equal density throughout the layer, or alternatively, the density of the particulate material may range from high density areas to low density areas.
- a fourth layer is applied over the third layer, with the fourth layer having first and second faces.
- the fourth layer further includes a printed image that is provided in a reverse format on the second face, such that the printed image is visible through the first face.
- a method of making a card based business communication assembly includes the steps of initially providing a first layer.
- the first layer has first and second faces, first and second transversely extending edges and first and second longitudinally extending sides. Each of the first and second faces of the first layer has a first appearance.
- a second layer is applied over the first face of the first layer.
- the second layer includes an adhesive component that is substantially clear.
- the second layer substantially covers the first layer and extends between the first and second transversely extending edges and first and second longitudinally extending sides of the first layer.
- a third layer is applied over the second layer, with the third layer including pigments sufficient to conceal the first appearance of the face of the first layer.
- the third layer may be provided with a varying density of particulate matter or alternatively, the particulate material density may be constant throughout the layer.
- an image is produced on a fourth layer with the fourth layer having first and second faces.
- the image is provided in a reverse format on the second face, such that the printed image is visible through the first face.
- the fourth layer is then adhered over the third layer.
- the pigmented layer may be applied over the image after the image has been printed on the fourth layer.
- the film may be stripped off so that the image transfers to the coated layer.
- the present invention also permits the use of different stocks of material, ranging from white to dark (blue, brown, black, etc.) so that the pigmented coating can be applied in varying amounts to further aid in changing the appearance of the card material or a portion of the card material if only a portion of the card material is to be covered by the pigmented coating.
- FIG. 1 depicts a cross sectional view of one exemplary embodiment of the card based business communication produced in accordance with the present invention
- FIG. 2 provides a cross sectional view of an alternative exemplary embodiment of the card based business communication produced in accordance with the present invention
- FIG. 3 illustrates a front view of a card based business communication produced in accordance the present invention
- FIG. 4 presents a block diagram showing the steps in practicing an exemplary embodiment in producing the card based business communication described herein;
- FIG. 5 shows an additional embodiment for manufacturing the card based business communication products described in the present invention.
- business communication piece or document refers to a substrate that, either alone or in combination with other documents, can convey a particular message or image or provide information about a particular product or service that is available from the provider of such pieces or documents.
- Business communication documents or pieces can include advertising, sales and marketing collateral and such other items used to convey information on written or imaged form sheets, brochures, presentation folders, informational sheets and combinations thereof.
- intermediate refers to a product or construction that undergoes one or more processing steps prior to the intermediate reaching a final condition, that of being ready for end use or application.
- the additional processing steps may include printing, imaging, folding, sealing, separating, cutting, perforating, scoring, adhering and the like.
- a product such as with the present invention is provided in an intermediate condition so that can be further manipulated to create the final or desired end product.
- the intermediate may include a card substrate with one or more layers of pigmented over coating and adhesive such that an image or imaged film can be added at a later time.
- the intermediate segment for example, could be subject to die cutting or additional printing, such as through ink jetting, over laminating, coating or embossment.
- the film stock that is used in accordance with the present invention is a clear polyethylene film that is laminated to the card material either through the use of adhesive or alternatively by a heated roller that may shrink and seal the film directly over the surface of the prime card segments. Alternatively, the heat may be used to activate the adhesive so as to adhere the adhesive to the segment, where a hot melt type of adhesive is utilized.
- the film may also be pre-printed with indicia using the same high quality resolution imaging device as that used to print the sheets of material that will become the prime card. The printing may be complimentary, for example a pictorial overlay that accentuates the textual image provided elsewhere on the assembly, so as to form a complete message.
- the film stock can be partially transparent or clear and partially opaque or substantially translucent.
- the film may be applied in a continuous fashion over the surface of the material, where a continuous format is used, or alternatively, the film may be cut into individual pieces or segments with each segment being sized and configured to be about the size of the card segment.
- the present invention seeks to provide a prime card or intermediate that has a quality of at least about 150 or more lines per inch and preferably more than 300 lines per inch, which is approximately equal to about 2500 to 3500 dots per inch (“DPI”) in order to create a high quality image that is intended to be aesthetically appealing to the consumer.
- DPI dots per inch
- the amount of the external stresses on the ink dot configuration or the circular geometry of the ink pattern can be incrementally reduced thereby enabling the ink or particular ink dot pattern to coalesce better in order to retain the image design and quality of the printed image design and permit some level of image stretch due to potential dot growth.
- issues associated with absorption are thus mitigated.
- FIG. 1 shows a cross sectional view of the prime card intermediate, generally designated by reference to numeral 10 , produced in accordance with the present invention.
- the prime card intermediate 10 includes a card layer or substrate 12 which has first and second faces 14 and 16 , respectively, and first and second longitudinally extending sides 13 and 15 , respectively.
- the layer 12 also has first and second transversely extending edges which are not shown in this particular FIGURE.
- an adhesive layer 18 is provided on the first face 14 of the layer 12 . It should be understood, that while in the present description surrounding FIG. 1 that the image will only be constructed on one side of the card base layer 12 , both faces or sides of the card layer may be built up in the same way or manner as the one side described herein.
- the adhesive layer 18 is preferably a clear or substantially transparent material.
- the layer of adhesive 18 as discussed may be applied between the pigmented layer 19 so as to hold the film, pigmented layer combination to the card substrate in those instances where the film, image and pigmented layer or layers are provided on the film.
- the layer of adhesive may be a permanent adhesive, removable adhesive or repositionable adhesive, or combination thereof, depending on the requirements of the end user.
- the adhesive is preferably applied so as to run the full width and length of the base card substrate 12 , that is will cover the entire area of the substrate.
- the adhesive layer 18 may be applied in a pattern to accommodate a particular design or other configuration such as may be created in connection with a die cut construction to produce a design, shape or other arrangement.
- a particulate containing layer 19 is provided over the adhesive coating and is shown with a varying density of particulate spread throughout the layer.
- a second pigmented layer 19 x may also be provided on the first coated layer 19 .
- Two or more layers, perhaps about as many as five layers of coating may be added over the card layer 12 .
- the intent of adding the pigmented layers can be used to conceal or mask the color of the card layer such that the color of the card layer does not take away or detract from the image that will be subsequently applied.
- the coating 19 that is applied over the card material is a pigmented material which preferably consists of a white particulate material suspended in a curable medium.
- An exemplary material includes Phase 36 available from Arcar Graphics of West Chicago, Ill.
- the pigmented layer 19 is shown by use of darker and lighter grouping of dots ranging from a lower density area to a higher density area (where the amount of pigment or particulate matter occurs at a greater level than the lower density level).
- the image 20 or 21 can appear to be “shaded” or “fogged” such that a portion of the image 20 or 21 in which a higher density of pigmentation appears behind will have a sharper or more distinct appearance whereas an area where a lower density is disposed, the image will appear more washed out than the area backed by the higher density pigmented portion. That is, the opacity of the backing coating changes over the gradient such that more light will pass through areas in which a lesser amount of pigmentation is present such that the image will appear weaker in the areas backed by the lesser pigmentation areas.
- an image 20 is provided in a face up format or alternatively in a reverse image format 21 if the image is printed on the film to be described.
- the image may be printed directly over the coating layers 19 or 19 x if more than one coating layer is provided.
- the coating layer 19 and 19 x provide a protection for the ink dots that form the image and do not let the individual dots spread out or break or crack.
- the substrate film 22 that is used in connection with the present invention is preferably selected from a transparent or substantially transparent material, such as a polyethylene, polyvinyl or other polyester based material.
- the glossy film stock 22 that is used in accordance with the present invention is a clear polyethylene film, such as PET, which has a thickness of less than 30 mils and preferably less than about 20 mils and still more preferably less than about 10 mils and between 2 mils and 8 mils.
- the film 22 may be treated with a print receptive coating such as a polyvinyl alcohol (PVA) or other material that may be used to anchor toner or ink to the surface of the film.
- PVA polyvinyl alcohol
- the film may also include a translucent material or any combination of film based materials varying in opacity from one area to another of the substrate.
- an image 21 is printed in a reverse format (upside down of “printed image” as shown in the FIGURE).
- the image 21 may include graphics, text or a combination of each and preferably the image 21 is rendered using a non-impact printer which is capable of generating an image at a resolution of greater than about 150 or more lines per inch and preferably more than 300 lines per inch, which is approximately equal to about 2500 to 3500 dots per inch (“DPI”) in order to create a high quality image that is intended to be aesthetically appealing to the end user.
- DPI dots per inch
- FIG. 2 an alternative embodiment of the card based business communication assembly is provided and designated generally by reference to numeral 30 .
- Disposed on one face of the card layer 32 are a series of pigmented coatings 34 , 36 and 38 .
- each of the layers 34 , 36 and 38 are shown with varying density gradients from high density designated by reference numeral 37 to lower density areas 39 .
- a printed image 40 is provided over the pigmented layers 34 , 36 and 38 .
- the image 40 may be at least partially encapsulated within the pigmented layers so as to partly protect the ink dots.
- the ink dots will flatten partially upon impact on the substrate (substantially transparent or transparent film), that is the dots will not be absorbed by the material onto which the ink is printed.
- the ink will remain on the surface of the substrate until cured, or until pressure is applied and the ink is otherwise absorbed.
- the ink dots will remain in a partially flattened condition and be partially suspended within the opaque coating so that the surface geometry does not change and the individual ink dots are protected from further flattening.
- FIG. 3 shows a front view of a card based business communication designated generally by reference to the numeral 50 .
- the assembly 50 includes first and second transversely extending edges 51 and 53 and first and second longitudinally extending sides 55 and 57 , respectively.
- the assembly 50 is shown with the film layer 52 being removed from the assembly.
- the image will then transfer to the coating which may also include an adhesive to help transfer the image to the surface of the pigmented layers.
- the image 54 and 56 is shown in two distinct formats, one in which the image 54 is clearly visible and the second image 56 is partially visible or slightly fogged. This is due to applying the coatings shown in the previous FIGURES in a varying particulate density gradient and thus more of the color of the card layer will show through thus partially hiding the image that is provided over the pigmented coating layers.
- FIG. 4 represents a block diagram that is used in practicing a method utilized in manufacturing a card based business communication as described in the present invention.
- the method is started and at step 100 a card material, which is the first layer or base substrate of the construction is provided.
- an adhesive layer is provided at step 110 .
- the adhesive is preferably a permanent pressure sensitive adhesive that is clear or transparent.
- a third layer is provided over the adhesive layer.
- the third layer is a pigmented material that is used to mask or conceal some of the darkness of the card or base layer.
- Step 130 which may or may not be practiced in each production process provides for the coating of between two to five more layers of pigmented material over the adhesive to further conceal the darkness of the card or base layer.
- an image is printed over the third layer and as will be described in an alternate embodiment, the image may be applied to the film layer.
- a fourth film layer is adhered over the third layer.
- the fourth layer is preferably a clear film such as a polyester based material, e.g. PET.
- Each of the layers will preferably be applied so as to substantially completely cover the previous layers that have been applied to the base substrate or assembly.
- the top film layer is peeled back or removed exposing the image. If the film layer remains it will add a protective layer as well as give the image a possibly glossy appearance. This then completes the manufacture of the card business communication assembly and the process is either restarted or the manufacturing process comes to an end.
- FIG. 5 presents an alternate manufacturing method that is used in producing card based business communication products in connection with the present invention.
- the manufacturing process is again begun at step 200 with the provision of a card or base layer.
- An adhesive is applied over the base layer at step 210 .
- the adhesive will preferably be a clear material and will substantially, completely cover the base layer that is running from edge to edge and side to side. It should be noted while the process is only describing the build up on one face of the substrate, it should be understood that the coatings can be applied to both sides of the card material.
- an image coated film is created at step 220 .
- the film is preferably a printable polyester material, such as PET, which is provided at step 222 and the process includes printing on one face of the material, in a reverse format at step 224 . Then a pigmented coating is applied over the printing at step 226 .
- the printed/coated film is then adhered to the base card material at step 230 .
- the image side is placed adjacent the adhesive layer so that the image will be visible through the first or top face of the film in right side up or normal orientation.
- the foregoing is more applicable to textual information and such graphics that may require a particular orientation. Other graphical depictions may not require the change in format printing.
- the film layer may also be stripped away in connection with this embodiment, leaving the image laying directly on the pigmented layer, which also release from the film layer.
- a release coating can be provided on one or both faces of the film layer so that the affinity of the adhesive layer is greater than that of the film layer.
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- Credit Cards Or The Like (AREA)
Abstract
Description
Claims (5)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
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US11/487,712 US7735251B2 (en) | 2006-07-17 | 2006-07-17 | Card carrying business communication product and method of producing same |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
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US11/487,712 US7735251B2 (en) | 2006-07-17 | 2006-07-17 | Card carrying business communication product and method of producing same |
Publications (2)
Publication Number | Publication Date |
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US20080018098A1 US20080018098A1 (en) | 2008-01-24 |
US7735251B2 true US7735251B2 (en) | 2010-06-15 |
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Family Applications (1)
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US11/487,712 Expired - Fee Related US7735251B2 (en) | 2006-07-17 | 2006-07-17 | Card carrying business communication product and method of producing same |
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US (1) | US7735251B2 (en) |
Families Citing this family (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
FR2941401A1 (en) * | 2009-01-28 | 2010-07-30 | Hologram Ind | PERSONALIZED SECURE DOCUMENT AND METHOD FOR SECURING A DOCUMENT |
US9868272B2 (en) * | 2014-09-30 | 2018-01-16 | Illinois Tool Works Inc. | Card assembly and method of manufacturing the same |
US11642907B2 (en) * | 2020-03-11 | 2023-05-09 | R. R. Donnelley & Sons Company | Secure placard and method for producing same |
Citations (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US4857501A (en) * | 1986-12-25 | 1989-08-15 | Fuji Photo Film Co., Ltd. | Manufacturing method of a heat sensitive recording material |
US5534320A (en) * | 1993-03-29 | 1996-07-09 | Moore Business Forms, Inc. | ID cards for impact and non-impact printers |
US5795425A (en) * | 1993-09-03 | 1998-08-18 | Rexam Graphics Incorporated | Ink jet imaging process and recording element for use therein |
US6689433B2 (en) * | 2002-05-06 | 2004-02-10 | Hewlett-Packard Development Company, L.P. | Print media products for generating high quality images and methods for making the same |
US20040053001A1 (en) * | 2002-07-03 | 2004-03-18 | Abrams Louis Brown | Process for printing and molding a flocked article |
US6824839B1 (en) * | 1995-08-25 | 2004-11-30 | Avery Dennison Corporation | Water-activated polymers and adhesive image transfer technique |
US6905742B2 (en) * | 2000-06-09 | 2005-06-14 | 3M Innovative Properties Company | Polypropylene card construction |
-
2006
- 2006-07-17 US US11/487,712 patent/US7735251B2/en not_active Expired - Fee Related
Patent Citations (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US4857501A (en) * | 1986-12-25 | 1989-08-15 | Fuji Photo Film Co., Ltd. | Manufacturing method of a heat sensitive recording material |
US5534320A (en) * | 1993-03-29 | 1996-07-09 | Moore Business Forms, Inc. | ID cards for impact and non-impact printers |
US5795425A (en) * | 1993-09-03 | 1998-08-18 | Rexam Graphics Incorporated | Ink jet imaging process and recording element for use therein |
US6824839B1 (en) * | 1995-08-25 | 2004-11-30 | Avery Dennison Corporation | Water-activated polymers and adhesive image transfer technique |
US6905742B2 (en) * | 2000-06-09 | 2005-06-14 | 3M Innovative Properties Company | Polypropylene card construction |
US6689433B2 (en) * | 2002-05-06 | 2004-02-10 | Hewlett-Packard Development Company, L.P. | Print media products for generating high quality images and methods for making the same |
US20040053001A1 (en) * | 2002-07-03 | 2004-03-18 | Abrams Louis Brown | Process for printing and molding a flocked article |
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US20080018098A1 (en) | 2008-01-24 |
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