US2481903A - Jewelry display - Google Patents

Description

13, 1949. w. M. BRADY 2,481,903

JEWELRY DISPLAY Filed Sept. 17, 1948 INVENTOR. WILSON M BRADY ATTORNEY Fatented Sept. 13, 1949 UNITED STATES PATENT OFFICE JEWELRY DISPLAY Wilson M. Brady, Catonsville, Md.

Application September 1'7, 1948, Serial No. 49,670

3 Claims. 1

This invention relates to sales display equipment and more particularly to articles that can be placed on store counters or shelves and window spaces for artistically presenting specific items of a relatively small size, such as jewelry and the like, so they may be observed, conveniently handled and purchased.

It has been customary to display articles and jewelry on counters and the like in individual boxes finished interiorly with plush or velvet, formed with a resilient depression in which part of the ring, pin, clasp or similar item may be inserted and held The item is removed bodily from the box to show the customer its characteristics and display its attractive qualities. This requires handling of the article itself, its removal and its replacement, in the depression. This handling tends to soil the article, so that from time to time, it is necessary to reclean and polish it. This is expensive and time consuming Further it requires the handling of the box itself, which is easily soiled and has to be replaced quite frequently. The cost of the box is small but eventually'this continual replacement adds up to a considerable sum of money. The box is also conventionally of cubical form which is not as effective as might be desired, since it is laid in a horizontal position, while the onlooker looks at it from an angle, and therefore does not get a direct view of the piece of jewelry held by it. Also there is nothing particularly attractive about the type of box used, excepting that the covering of plush or velvet attracts attention. In this invention, the display unit is in two parts, one of these hold the article to be displayed, while the other is a recessed easel that supports the holder and both together form a substantial unit that will present the article displayed at an attractive angle that may be handled conveniently and effectively. At the same time, the jewelry may be removed intact with the holder and displayed to the customer, without actually touching it. This keeps the jewelry -in the setting of plush or velvet that the holder is encased in, and thereby continually holds the article in the comparative field that the plush or velvet provides, before the customers eyes. The psychological effect of removing the ring, pin, ear ring, pendant, watch, or other article involved on the holder, and holding it up free to the eyes of the customer without the attractive background, is very detrimental. The customer loses the effective influence of the backing and may be depressed sufiiciently to lose interest in buying the article. It is somewhat in effect like the removal of the cosmetics from the features of an up-to-date woman, the woman is attractive but the cosmetics enhance her beauty. It is therefore highly desirable that the attractive makeup on which the article of jewelry is mounted be kept intact during the process of selling it. In addition the holder is arranged so as to be interchangeable and provided with other features that emphatically impress its individuality on the prospective buyer.

For a better understanding of the invention reference is made to the drawings, which illustrate a particular form thereof by way of example. These drawings together with the following description indicate the principles of the invention and more fully explain the objects, while the claims emphasize the scope of the invention.

In the drawings:

.Figure 1 is a front view of a jewelry display embodying this invention;

Figure 2 is a side view of Figure 2;

Figure 3 is a sectional view taken along line 33 of Figure 1, and

Figure 4 is a modified form of jewelry display.

Similar reference numerals pertain to the same parts throughout the drawings.

The construction shown in the drawings, consists of a right-triangular block ID with one side ll forming a base on which to rest itself. This provides an angular face l2. A corner of the block is removed at its top, to provide a fiat portion l3 parallel to the base II, and from which the angular face l2 extends downwardly. The face. l2 has slightly raised horizontal rectangular members l4 projecting from it at right angles. These members M are spaced from each other slightly and are equidistant from a slot l5 in the face I2. The members and slot are so arranged that they form a suitable holder for a conventional ring 35 or similar article. A sec- 0nd part of the unit consists of a fiat pad I6 that fits onto the block I0 and is supported thereby by reason of the fact that this pad l6 has an opening I! therein, the inner edges of which fits frictionally tight against the outer edges of the projections l4 and the adjoining portions of the block 10. The opening I1 being preferably centrally located in the pad and enough area is left for the arrangement of several insignia pins or buttons 18 at the top. A nameplate broach I9 is mounted in the space at the bottom of pad 16, to explain the class to which the various articles on the pad pertain. The buttons l8 are held by their nuts 20 at the back on the screw shanks 2| of same passing a b so d als and e l ced by n the h b d lii eo i l r li 'obsol te at an i eyi through holes 22 arranged in the pad [6. The pad is preferably made wider than the block I to make room for a larger display and partially hide the block. The block and pad are preferably neatly covered with velvet 23 of a bright and attractive color, adequate to show oil the jewelry mounted on it. Of course it is appreciated that plastic could be substituted for the velvet or usedlinlother ways-for theru n it. The la portion lt i b ok of th pad a il ta es placement of the pins thereon.

In the modified forms of the invention indi: cated in Figure 4 the same construction is shown in general but the pad is extended to include more area for more articles and nameplate tdesige. nations. The fiat pad 50 is arranged to support a necklace 5|, and ear rings-52-. The base: l8 fits through the rectangular opening 53. The base II] is the same as that described heretofore, and isp ovide l wi h slotv #5 to r o l e the rin 'Tbe uni is. o ina y s t o a c unter la he po ion shown in the aw gs e r "w n the cu tom r s p r icul rly in re ed e s l maml ts it p w thout ep ati he bad ir m t e block n an shows t e arti e thereon wi hou mo ing the is h e b bo dln llezpad b ts. ed es..- A he oloes no 'hand the a ticl s. in h s fingers. ut. r tains th m on the pad with its attractivebackground,.he presents the articles in a most effective manner. The namep ate pi l dlea e to w o as h articl s belong 'Slrloe thlspin h rm' a broaob itz s attraotive a in. ease of' e If i ead l ch n e bl on the bl ck or ano herl a the pads would be made in standard types for this purp s Tb. s a all w be a s f on co to be attached tothe'blqcks of another color. Many variations oaobe ma e'ln' e arr n ments f loc s nd dsg h m p n e in the provision ofan opening to properly fit on t e members nce e bl k'ho ds heibad at an an le, he att r can l a s b bse ved by the locker-on in a natural and facile manner.

While bu t o gen ra f ms o th in n i a e sho n-lat e rawings and de e i ed b't pe fications, t s not des r o lim t this ap ica on f r pa e to he pa icu a f msor i an he wa as i s. p i ted t a othe forms c d be ma e t at w ld u e he sam pr nolples and come wi hin he seop o he pen l d cla ms- Hem i e thus desorlbed he inven ion what is claimed is:

A d splay n t for e elry an tbel ke. oompr sine in m inat on, n neula ly t b ek having p oj ting m mbers n one face thereof, a padh n an op ni th n to allow the ad o e p ac d on aid members and e d th by, said ad being angularly posi io ed by he block s as o be r ad y ob ervable fr m n ont and havin an area la er han a of th a e of th block having projecting members on one face thereof, a pad having an opening therein to al- '-low=the' pad to be placed on said members and held thereby, said pad being angularly positioned by the'blockso as to be readily observable from infront andhavingan area larger than that of the face of the block on which the pad is placed for the placement of articles of jewelry thereon, said members and opening being of rectangular formto facilitate the placement of the pad in predetermined relation to said members'fqr-the display of the-articles in a predetermined position, sjaid block having a portion removed from the upper edge to allow access tothe back portions "of the articles placed on the pad, said block having a recess formed adjacentto the members whereby-a ring or the like may be placed therein ior display in addition to said articles.

"3. A display unit-for jewelry and the like, comprising in combination, an angularly cut'block havingprojectingmernbers on one face thereof,

a pad having an opening thereinto allow the-pad to-be placed on said members and'held thereby, sai b b i arlell o os loned b be 'bloek s as'to b rea ily o ser able fr m ilr nt i l? 'llav le n area arg t an tha o tlle feee i the blo k n, ieh be bad. is bi sed. ertbe eeemen oi'artle e o 'iewe rv' he eon aid neaber and olee oe eing of reetanelllar io m'to facilit te the elae meet o he ba n deter mined el ti rl'to sa members' or the. dis la oi'tbe artle es in a nredet rmin slj po ition sal bloc havin porti n removed f o he u er edge o all w aeoe o he heels portions o -tbe a tieles placed lllexnai aiqblook'll vitls a eeess ormed. ad ace to the memb wher b ri g or th ke may be pla ed th ei for isralay in. add ion-tos ld a ti les and a e meabs ma ed about th b ools a d ball in ividu l orlnoreasin th ect e displ o the r el 'sand th i a achm nt he e o- WILSQN M- RAPX- REFEBENQES Q ED Theollowing rele nees are of l eo d millfile of this pa e t;

UNITED STATES 1?.A".lI'.'EIN'IS

Images