US2098568A - Advertising device - Google Patents

Description

H. CONE ADVERTISING DEVICE Filed Jan. 15, 1937 Nov. 9, 1937.

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INVENTOR HAYES CON E ATTORNEYS Patented Nov. 9, 1937 PATENT OFFICE ADVERTISING DEVICE Hayes Cone, New York, N. Y., assignor to United Specialties Sales Corporation, vNew York, N. Y., a corporation of Delaware Application January 15, 1937, Serial No. 120,677

9 Claims.r (Cl. 40-65) The present invention relates to devices intended principally for advertising purposes.

An object of the invention is to provide an inexpensiveV folder for advertising and similar purposes of such unique make-up and operation that it attracts and holds the attention and curiosity of a casual observer.` Another object of the invention is to form a folder of the character specified by the use of a single piece of material,"

Other objects of the invention are to provide an advertising folder embodying a window serving. as aframe for advertising or other indicia and. acurtain which is movable by a simple manipulation of another part of the folder to expose or block off :the area within the window and thus to expose or1conceal the indicia, the arrangementbeing'such that the eiect of a theatre curtain is simulated; and in such a folder to: provide for the exposure of entirely separate indicia that are normally hidden, when the aforesaid curtainis nr'oved to a position exposing the area within the window.

The -invention contemplates the use of inexpensive foldable material, such as cardboard, toformthe principal parts of the device, a1- though other materials obviously may be used. The complete folder includes a front portion having a-cut out part therein to form a window which encloses illustrative or descriptive indicia, a movableflap portion attached to the lowerpart of the `front portion, a back portion comprising relatively movableparts connected, respectively, with the lower edge of the flap portion and the upper edge of the front portion, anda curtain connected with one of the relatively movable parts of the back portion, the construction being such that when the flap portion is in its normal closed position the curtain lies across the space within the confines of the window, and when the flapzportion is moved to another position the curtain is raised to expose this space.

In a preferred embodiment of the invention, the part of the front portion that is out out to form the window is left attached to the front portion at its lower edge, and an elongated sheet bearing advertising or illustrative matter is secured `to this part so that it may be folded against it without'extending beyond the margins of the Window. The curtain is arranged to lie across the front of the folded sheet when in closedposition and to move upwardly so as to expose the entire window and enable unfolding of the sheet when moved to open position. In

this embodiment the outer. face of the flap portion is preferably provided with illustrative indicia which merges with and forms a part of other illustrative matter on the front portion, so that when the iiap is in its normal closed position the entire folder and the Window present a complete illustration. In addition, the upper part of the inside of the flap portion and the lower part of the front portion, which is covered by the flap portion when the latter is in its y closed position, are provided with separate indicia so that as the flap portion is moved to open position this separate indicia is also exposed..

In' another embodiment of the invention, instead of using a folded sheet within the window a single illustration or representation may be imposed on the part of thefront portion that is cut out to provide the window, the curtain being related to this part in the manner described above. 0

In still another embodiment, the cut out part 2 of the front portion is removed entirely, and the curtain is provided with an extension carrying advertising matter so that as the curtain is moved upwardly this, advertising matter is brought within view inthe window. In this particular embodiment the raising of the curtain and exposure of the illustrative matter do not exactly simulate the laction of a theatre curtain or screen, although the objects of th invention are substantially attained.

In the drawings I have shown several preferred forms of the invention for purposes of illustration.

Figure 1 is a front elevation of the preferred 35 form of folder, with the curtain in closed position.

Figure 2'is a cross section taken on the line 2--2 of Figure 1, looking in the direction of the aI'IOWS. Y 4 0 Figure 3 is a cross' section similar to that of Figure 2, showing the folder in open position with the sheet bearing illustrative matter eX- tended from the window.

Figure 4 is a front elevation of the device 45 shown in Figure 1, in its open position, with the aforesaid sheet folded within the confines of the window.

Figure 5 is a rear elevation of the device of Figures 1 to 4, with the parts in the position shown in Figures 1 and 2.

Figure 6 shows a modification of the device of Figures 1 to 5, in front elevation and in open position.

Figure 7 shows the rear side of the sheet of blank material used to form the folder of Figures 1 to 6 inclusive.

Figures 8 and 9 show, respectively, front and rear elevations, in closed position, of a modified structure; and

Figure 10 is a View of the rear side of the blank used to make this modied structure.

Ihe preferred mode of applying the invention is illustrated in Figures 1 to 5 and 7, wherein details of construction of a particularly attractive advertising folder are shown. This folder inlcludes a front portion I0 having a window I2 therein and a cut out portion I4 connected with the lower edge of the window and extending within the same, a flap portion 2 0, a back por-` tion comprising relatively movable parts '30 and 50 connected respectively to the lower edge of the flap portion at 21 and the upper edge of the rfront portion at 5|, and a curtain 40 secured to the upper edge of part 30 at 4| and normally posi" tioned between the cut out portion I4 and the front portion I0 so as to bridge the area within the window. The connection between the lcwer edge of the front portion and the flap is located intermediate the upper and lower edges of the flap,` as at 24,` whilethat .between the part 30 and the flap is adjacent the lower edge ofthe flap.` Both are pivotal connections.V Accordingly, when, the flap is in its normalv closed position its outer side lies in substantially the same plane as the front portion I0, 'and the upper part of its under side faces toward vand covers the lower margin 26 of the front portion. As indicated in Figure 1,;l

illustrative matter is placed onthe outer side of the flap portion and on the ,front portion I0 so that when the parts are in closed position the entire front of the folder `provides a complete illustration..

The relation of the flap to the other partsof the folder is such, however, that it may be moved around the axisat 24, this movement resulting in upward movement of the part 30 relative to the front portion` and in exposure of both the lower margin 26 of the front portion-and the upper part 22 of the under side of the ap. Since the curtain 40 is connected with the part 30, movement of the flap in this fashion results in raising of the curtain relative to the front portion. In this open position, therefore, the folder presents an entirely different appearance, as indicated in Figure 4.` The curtain has been raised to expose a scene or illustration within the window I2. Simultaneously, indicia at 26 and 22 have been exposed to view. Because of the simplicity of the change in the position of the flap and the fact that the connections enabling the flap to raise the curtain are not apparent from a glance at` the front of the folder, the opening of the flap and consequent exposure of illustrative matter or other indicia have an aspect of ingenuity which .is veryl attractive to the observer, retaining his attention and encouraging further examination.

In order that movement of the parts to open position shall not disturb the assembly, guiding and holding means are provided on theback side of the folder to prevent separation of the parts 30 and 50. As shownin Figures 2, 3,5 and 7, a suitable guiding and holding means for *this purpose consists of an elongated tab 52 on the part 50, which extends through a slit 32 in the part 30 and is suiciently long'to remain Vengaged in the slit whether the folder be in open or closed position.

As indicated in Figure 6, the illustrative matter exposed by upward movement of the'curtain may consist of a single illustration placed on the part I4. In the preferred form shown in Figures 1 to 4, however, an elongated sheet I6 presenting suflicient area. for a plurality of representations is attached to the part I4 so that it may be folded into a position within the confines of the window I2 and covered by the cover 40 when the latter is lowered. This sheet may conveniently be provided with means for unfolding and folding it, such as the tab I8.

As indicated in Figure 7, which shows the rear side of a blank suitable for use in making the 1 folderofiFigures 1 to 6 inclusive, the improved advertising device is preferably fabricated from a `single unitary sheet of material. In so doing, a sheet oflcardboard or other suitable material is formed withslits in the section I0 to provide the window I2` and the part I4 and a slit 32 in the section 30 to provide locking and holding means for the tab' 52. The blank is folded at the lines 5|,` 24,. 23-25 and 4|. The'sectio'n .22 between folds 23and 24 is folded against the section 20' around the fold 23 and secured thereto by adhesive or other fastening means. Thereupon the device may be assembled simply by .turning the curtain 40 around the fold 4 inserting it between the :.part I4 and section I0, folding part 50 around the fold 4| and inserting the tab 52 intoV andthroughthe slit,32.Y

In Figures 8, 9 and 10 is shown a modification which departs in several respects from the deviceofFigures 1 to 7 inclusive. .In this 'modifica-1 |30 is provided with a pair of cooperating slits |32,`

the operation of theseparts being the same as in the embodiment first described. When this modified folder. is in closed position, the illustrative matter carried by the extension '|42 is concealed behind the lower part of portion ||0 and" the flap |20, and when the folder is moved to open position the extension |42 is raised relative to the front portion along with the curtain |40. Instead of providing an exact simulation of a theatre curtain, the effect is that of a scene rising simultaneously with a curtain which normally conceals the stage. In other respects, however, this modication is similar to the folder illustrated in Figures 1 to 7.

The invention provides an advertising folder that is very inexpensive because of its Ysimplicity of construction, yet one which is capable of imparting a diversity of information whilel attracting and holding attention. With the folder in its closed position, a number of subjects may be presented on the space that is then exposed, or a single subjectmay be presented or illustrated so that the impression on the observer is that of complete representation.` When the folder is moved to its open position the entire aspect is changed. Entirely different, or related, subjects ,may=be represented on parts that are then exposed.` The .mechanical operations and novel effect that are incident to the change'are such as to arouse and hold the interest of the observer. It is apparent, therefore, that the'invention provides a Vdevice of special utility in' the'advertising fle1d,, although its utility is not limited to use for` advertising purposes.

While vit is preferable, for purposes of economy, to formthe improved folder. from asingle blank of lmateriales described hereinabove, the invention is not restricted to such practice but also comprehends the use of several pieces of material for the same purpose. Furthermorait will of course be understood that the invention is not limited to the presentation of any particular type of information or illustration on any particular part of the folder.

I claim:

1. An advertising device in the form of acard or folder comprising a front portionV having Va window therein, a ap portion normally lying iiat adjacent the lower margin of the front portion andadaptedto carry indicia on its outer side merging with indicia on the front portion, the ap portion being hingedly connected intermediate its upper and lower edges with the lower edge of the front portion, a mov-able curtain positioned behind the front portion and normally extending across the window therein, and means connecting the curtain with the ap portion so that movement of the latter relative to the front portion around said hinged connection results in upward movement of the curtain relative to the window.

2. An advertising folder comprising a front portion having a window therein, a flap portion hingedly connected intermediate its upper and lower edges with the lower edge of the front portion, a back portion comprising a part connected adjacent the lower edge of the flap portion and a part connected to the upper edge of the front portion and means connecting and holding said parts together for relative movement, a curtain between the front portion and back portion and normally extending across said window and means connecting the curtain with the firstrecited part of the back portion, whereby movement of the iiap portion in one direction around its hinged connection with the front portion effects upward movement of the curtain relative to the window, exposing indicia therein, and movement thereof in the opposite direction eiects lowering of the curtain across the window, ooncealing said indicia.

3. An advertising folder comprising. a front portion having a window therein, a section connected to the front portion at the lower edge of the window and providing a location for indicia within the coniines of the window, a flap portion hingedly connected intermediate its upper Iand lower edges with the lower edge of the front portion, a back portion comprising a part connected adjacent the lower edge of the ap portion and a part connected to the upper edge of the front portion and means connecting and holding said parts together for relative movement, a curtain between the front portion and back portion and normally extending across said window on the forward side of said section, and means connecting the curtain with the rst recited part of the back portion, whereby movement of the ap portion in one direction around its hinged connection with the front portion effects upward movement of the curtain relative to the window, exposing indicia on said section, and movement thereof in the opposite direction effects lowering of the curtain across the window, concealing said indicia.

4. An advertising folder comprising a front portion having a window therein, a section connected to the front portion at the lower edge of the window and providing a location for indicia with-J` in the coniines of the window,.an extendable sheet for indicia iixed to said section and 4normally folded thereagainst, a iiap portion hingedly connected intermediate its upper and lower edges :with the lower edge ofthe front portion, a back portion' comprising a part connected adjacentthe lower edger of the flap portion and a part connected to' the upper edge of the front,` portion and. means connecting and holding said parts together for relative movement, a curtain between theV front portion andback portion and normally extendingacross said window on the forward sides of. said section and the folded sheet thereon, andfmeans'A connecting the curtain with the' first recited part of the back portion, whereby movement of the flap portion in one direction around its hinged connection with the front portion effects upward. movement oi the curtain relative to the window, exposing said folded sheet and permitting extension thereof, and movement thereof in the opposite direction eiects lowering of the curtain across the window, concealing said sheet.

5. An advertising folder comprising a front portion having a window therein, a flap portion hingedly connected intermediate its upper and lower edges with the lower edge of the front portion, a back portion comprising a part connected adjacent the lower edge of the flap portion and a part connected to the upper edge of the front portion and means connecting and holding said parts together for relative movement, a curtain between the front portion and back portion and normally extending across said window, an extension for indicia on said curtain, said extension normally being concealed below the window, and means connecting the curtain with the iirst recited part of the back portion, whereby movement of the flap portion in one direction around its hinged connection with the front portion effects upward movement of the curtain relative to the window, exposing indicia on the curtain extension, and movement thereof in the opposite direction effects lowering of the curtain across the window, concealing said indicia.

6. An advertising device in the form of a card or folder comprising a front portion having a window therein forming a frame for illustrative matter or indicia, a iiap portion normally lying ilat adjacent the lower margin oi the front portion and carrying indicia on its outer side merging with indicia on the front portion to provide a complete representation, the flap portion being hingedly connected intermediate its upper and lower edges with the lower edge of the front portion so that an upper part of the under side thereof normally covers and faces against a marginal section of the front portion which carries separate indicia merging with similar indicia on the under side of the flap, a movable curtain positioned behind the front portion and normally extending across the window to conceal the illustrative matter or indicia exposable therein, and means connecting the curtain with the flap portion so that movement of the latter relative to the front portion around said hinged connection to expose the aforesaid separate indicia results in simultaneous upward movement of the curtain relative to the window and exposes the illustrative matter or indicia therein, thus simulating the eiect of a rising theatre curtain.

7. A blank for an advertising device of the character described comprising an elongated strip of stiff foldable material including a portion having a out out section providing a window therein 10 shorter than the third portion and joined thereto.

8. A blank for an advertising device of the character described comprising an elongated strip of stiff foldable material including a portion having a cut out section providing a window therein 15 and an extension, a portion of less length connected with said rst-named portion through an even shorter intermediate band adapted to be folded against the second named portion and havingv a vcoating of adhesive substance'thereon,l a third portion, of less length than the sumof the lengths of the first and second named portions, joining the latter and provided with means for movably retaining the extension of the firstnamed portion, and a fourth portion, shorter than the third portion and joined thereto.

9. An advertising device comprising an unitary strip of shape retaining, foldable material including a front portion having a window therein, a flap portion connected intermediate its upper and lower edges adjacent the lower edge of the front portion, a curtain portion normally lying across the Window behind the front portion and a portion connecting the upper edge of the curtain with the lower edge of the flap portion.

HAYES conn.

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