US20130254389A1 - System and Method for Reporting Website Activity Based on Inferred Attribution Methodology - Google Patents

System and Method for Reporting Website Activity Based on Inferred Attribution Methodology Download PDF

Info

Publication number
US20130254389A1
US20130254389A1 US13895975 US201313895975A US2013254389A1 US 20130254389 A1 US20130254389 A1 US 20130254389A1 US 13895975 US13895975 US 13895975 US 201313895975 A US201313895975 A US 201313895975A US 2013254389 A1 US2013254389 A1 US 2013254389A1
Authority
US
Grant status
Application
Patent type
Prior art keywords
page
product
visitor
navigation
section
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
US13895975
Inventor
Jonathan Marc Heller
James Christopher Kim
Dwight Allen Merriman
Andrew Joel Erlichson
Benjamin Chien-Wen Lee
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
Original Assignee
Google LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Images

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L43/00Arrangements for monitoring or testing packet switching networks
    • H04L43/08Monitoring based on specific metrics
    • H04L43/0876Network utilization
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00Error detection; Error correction; Monitoring
    • G06F11/30Monitoring
    • G06F11/34Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
    • G06F11/3438Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment monitoring of user actions
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00Error detection; Error correction; Monitoring
    • G06F11/30Monitoring
    • G06F11/34Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
    • G06F11/3466Performance evaluation by tracing or monitoring
    • G06F11/3495Performance evaluation by tracing or monitoring for systems
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F2201/00Indexing scheme relating to error detection, to error correction, and to monitoring
    • G06F2201/86Event-based monitoring
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F2201/00Indexing scheme relating to error detection, to error correction, and to monitoring
    • G06F2201/875Monitoring of systems including the internet

Abstract

A method and system for reporting website activity. According to an example embodiment, the system receives event-level data representing visitor activity on a client website, infers attribution of one or more metrics to at least one navigation entity based on the visitor activity, and provides reports based on the inferred attribution.

Description

    CROSS-REFERENCE TO RELATED APPLICATION
  • [0001]
    This application is a continuation of U.S. application Ser. No. 10/245,579, filed Sep. 18, 2002, which is related to U.S. patent application Ser. No. 10/245,580, now U.S. Pat. No. 7,085,682, the disclosure of each of which is hereby incorporated by reference in its entirety.
  • COPYRIGHT NOTICE
  • [0002]
    A portion of the disclosure of this patent document contains material that is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or patent disclosure as it appears in the Patent and Trademark Office patent file or records, but otherwise reserves all copyright rights whatsoever.
  • BACKGROUND OF THE INVENTION
  • [0003]
    The increase in electronic commerce over the Internet has resulted in a growing demand for websites to track their online customers' behavior and activity while at their sites. Tracking this activity enables the website to better understand their customers, which provides insight into ways in which the websites' service and/or offerings can be improved. Websites can track their information on their own, but larger sites enlist the aid of third party application software or a third party application service provider (“ASP”) to do the work for them.
  • [0004]
    Client websites place great value on the ability of an ASP, for instance, to report on overall website metrics, such as revenue or cartings (i.e., the action of a visitor placing a product in a cart), and on what is driving the metrics on the client's website. Current ASP systems attribute overall website metrics to specific navigation entities, like hyperlinks, pages and sections (i.e., collections of pages pertaining to a specific grouping of products, like “sports equipment” or “laptop accessories”), which enables clients to gain an understanding of which navigation entities have significant impact on those metrics. However, in order for ASPs to break down the overall metrics according to navigation entity, the ASP requires knowledge of the mapping of the metrics to the navigation entities prior to attribution taking place.
  • [0005]
    To implement this attribution methodology, an ASP system may require, as an initial setup matter, a client web site map that details which navigation entity will receive attribution of which metric prior to the system being run. For example, if a client web site showcases a specific digital video disc (“DVD”) on its home page, there may be an entry in the corresponding web site map specifying that revenue resulting from the purchase of that DVD be attributed to the home page, thereby crediting the home page for directing the visitor to the DVD purchase. When the ASP sees that a visitor bought the DVD, the ASP system consults the map and attributes the corresponding revenue to the home page.
  • [0006]
    A major drawback to this mapping process is that there is an up front effort required to initially map all relevant metrics to their corresponding navigation entities. Additionally, if the client web site makes any changes to a mapped navigation entity on its site, the map held in the ASP system must be updated to reflect those changes in order for the metrics to be properly attributed to the changed navigation entities. This increases the client's ongoing effort to maintain the ASP system.
  • [0007]
    Some ASPs may eliminate the need for the web site map by requiring attribution information to be provided on each relevant web page, and to be carried forward (e.g., via session variables or query strings in the uniform resource locator (“URL”)) through a visitor's navigation path during a session. For example, if a client web site showcases a specific DVD on its home page, attribution information on the home page (such as “apply revenue to home page”) may follow the visitor through to check out. Thus, if a visitor ends up buying the DVD, the ASP system will see the carried through attribution information when the visitor pays for the DVD, and know to attribute that revenue to the home page.
  • [0008]
    However, every time a change is made to a navigation entity under this approach, client effort is still required to change the attribution information that is held on that navigation entity and to be carried forward during a session.
  • [0009]
    Accordingly, there is a need in the art for a low-maintenance system and method for enabling attribution without additional client effort when a navigation entity is added, removed or changed.
  • SUMMARY OF THE INVENTION
  • [0010]
    The present invention is directed to a system and method for analyzing online customer activity at a website in a cost-effective and efficient manner. Efficient data collection, processing, attribution and report presentation processes enable client websites to quickly access and understand the interaction between site traffic and transactions, and those factors that drive each transaction.
  • [0011]
    According to an example embodiment, the system receives event-level data representing visitor activity on a client website, infers attribution of one or more metrics to at least one navigation entity based on the visitor activity, and provides reports based on the inferred attribution.
  • BRIEF DESCRIPTION OF THE DRAWINGS
  • [0012]
    FIG. 1 is a block diagram that depicts a process for providing a report on website activity based on an inferred attribution methodology in accordance with an embodiment of the present invention.
  • [0013]
    FIG. 2 is a block diagram that depicts a user computing device in accordance with an embodiment of the present invention.
  • [0014]
    FIG. 3 is a block diagram that depicts a network architecture for an analysis system in accordance with an embodiment of the present invention.
  • [0015]
    FIG. 4 is a block diagram that depicts a traffic-driving hyperlink in accordance with an embodiment of the present invention.
  • [0016]
    FIG. 5 is a block diagram that depicts a product hyperlink in accordance with an embodiment of the present invention.
  • [0017]
    FIG. 6 is a block diagram that depicts generic navigation entities in accordance with an embodiment of the present invention.
  • [0018]
    FIG. 7 is a screen shot of a Visitor Section Navigation Paths analysis page in accordance with an embodiment of the present invention.
  • [0019]
    FIG. 8 is a screen shot of an Shelf Space Analysis page in accordance with an embodiment of the present invention.
  • [0020]
    FIG. 9 is a screen shot of a Product Placement Analysis page in accordance with an embodiment of the present invention.
  • DETAILED DESCRIPTION Overview
  • [0021]
    FIG. 1 provides an overview of a process and system according to an embodiment of the present invention. The system receives event-level data, representing specific events that describe a customer's presence and/or activity through navigation entities at a client website, such as clicking on a specific web page or buying a specific product. Upon receipt of the event-level data, the system sorts the event-level data by visitor and time received (step 100), in order to group the activity by visitor sessions. The system next performs an inferred attribution analysis (step 110) on the event-level data, which attributes metrics, such as revenue or cartings, to at least one navigation entity based on the visitor activity and not explicit attribution information from the event-level data. The system then generates page-pairing data (step 120) to be used in providing a report to the client (step 130).
  • Architecture
  • [0022]
    FIG. 2 is a block diagram depicting the internal structure of user computing device 200 in accordance with an embodiment of the present invention. User computing device 200 may be a personal computer, handheld personal digital assistant (“PDA”), or any other type of microprocessor-based device. User computing device 200 may include a processor 210, input device 220, output device 230, storage device 240, web browser 250, and communication device 260.
  • [0023]
    Input device 220 may include a keyboard, mouse, pen-operated touch screen, voice-recognition device, or any other device that provides input from a user. Output device 230 may include a monitor, printer, disk drive, speakers, or any other device that provides tangible output to user.
  • [0024]
    Storage device 240 may include volatile and nonvolatile data storage. Volatile data storage includes random-access memory (“RAM”), a cache, or any storage medium that temporarily holds data while being processed; nonvolatile data storage includes a hard drive, compact disc read-only memory (“CD-ROM”) drive, tape drive, removable storage disk, or any other non-temporary storage medium. Communication device 260 may include a modem, network interface card, or any other device capable of transmitting and receiving signals over a network.
  • [0025]
    Web browser 250, which may be stored in storage device 240 and executed by processor 210, may include INTERNET EXPLORER® web browser by Microsoft Corp. or the COMMUNICATOR® web browser by Netscape Communications Corp., or any other software program that displays data from a web server to a user via output device 230. One skilled in the art would appreciate that the components of user computing device 200 may also be connected wirelessly, possibly through an infrared connection.
  • [0026]
    FIG. 3 is a block diagram depicting a network architecture for an analysis system in accordance with an embodiment of the present invention. According to one particular embodiment, when customer 300 visits the website of client 320, user computing device 200 sends and receives via web browser 250 HTTP (“Hypertext Transport Protocol”) requests (or any similar protocol requests) to and from web server 330 via network link 315 a, computer network 310, and network link 315 b. As customer 300 proceeds through client 320's website, web server 330 sends information about customer 300's online activity to application server 350 of analytics system 340 (via network link 315 b, computer network 310 and network line 315 c). After receiving this information (e.g., the event-level data), application server 350 employs application software 360 to perform the inferred attribution analysis and provide reports based on that analysis. Throughout this process, transition tables holding resultant data used for providing the reports are generated and stored in database 370. Client 320 may view and interact with the generated report through client 320's web browser (not shown).
  • [0027]
    Network link 315 may include telephone lines, digital subscriber line (“DSL”), cable networks, T1 or T3 lines, wireless network connections, or any other arrangement that provides a medium for the transmission and reception of computer network signals. Computer network 310 may include a wide-area network (“WAN”), such as the Internet, and a local-area network (“LAN”), such as an intranet or extranet. It should be noted that, technically, user computing device 200, network link 315, web server 330, application server 350 and any intermediate network components, such as Internet service providers and routers (not shown), are also part of computer network 310 because of their connectivity.
  • [0028]
    Computer network 310 may implement any number of communications protocols, including TCP/IP (“Transmission Control Protocol/Internet Protocol”). The communication between user computing device (“UCD”) 200, web server 330 and application server 350 may be secured by any Internet security protocol, such as SSL (“Secured Sockets Layer”).
  • [0029]
    Web server 330 and application server 350 each include a processor and memory for executing program instructions, as well as a network interface (not shown), and may include a collection of servers working in tandem to distribute the network functionality and load. In one particular embodiment, application server 320 may include a combination of enterprise servers such as a web application server, a web user interface server and a database server, all of which could be manufactured by Sun Microsystems, Inc. The web server (of analytics system 340 as well as web server 330) could run an HTTP server program in one embodiment, such as Apache®, as a process under an operating system such as UNIX® (or any variant thereof). Database 370 may be part of a relational database program, such as MySQL® or Oracle®, that may be run as a process by a database server within the UNIX® operating system, for example.
  • [0030]
    Application software 330 may take the form of custom-written programs and libraries that run, either interpreted or compiled, in part as a result of HTTP requests received by application server 320. These programs may be written in any programming language, such as C, C++, or PERL (“Practical Extraction and Reporting Language”), and they may generate an HTML (“Hypertext Markup Language”) client interface of analytics system 340. Application software 360 may be built on a web-based enterprise application platform, such as J2EE® (“Java 2 Platform, Enterprise Edition”).
  • Tagging
  • [0031]
    In one example embodiment of the present invention, Web server 330 tracks and sends customer 300's online activity to application server 350 through the use of IMG tags (“event tags”) placed on certain pages of client 320's website. The IMG tag is an HTML image request for a 1×1 pixel GIF from application server 350, and includes key-value pairs that are used to pass the event-level data to application server 350.
  • [0032]
    For example, each event tag may include key-value pairs to capture data about such events as identification of the client site hosting the visitor, the web pages that the visitors (e.g., customer 300) view, the web pages where the visitors place products in their shopping carts, and where the visitors came from before they viewed a tagged web page. The following is an example such an event tag (with key-value pairs highlighted in bold):
  • [0000]
    <img src=‘http://client.rpts.net/activity;src=12;ord=12121212?;pg
    nm=Home+Page;sect=Home+Page;pgurl=http://www.client.com/Default.a
    sp?;ref=http://search.yahoo.com/bin/search?p=client.com’>
  • [0033]
    (Note that, for readability purposes, the above example code has left out URL encoding that may be applied to non-alphanumeric characters in a working embodiment.) In the above tag, “src” is the key for the client site ID (with value “12”), “ord” is the key for a random number used to defeat inadvertent duplicate page loads (with value “12121212”), “pgnm” is the key for the name of the current web page, provided by client 320 (with value “Home+Page”), “sect” is the key for the name of the website section to which the current web page belongs, also provided by client 320 (with value “Home+Page”), “pgurl” is the key for the URL of the current web page (having value “http://www.client.com/Default.asp?”), and “ref” is the key for the referring URL of the current web page (with value “http://search.yahoo.com/bin/search?p=client.com”).
  • [0034]
    Of course, additional data may be supplied using additional keys. Other key-value pairs may be utilized to provide information about a product clicked on by a visitor (via a product identifier value), a product placed into a shopping cart, a product converted (i.e., purchased after being placed in a shopping cart), visitor segment membership and custom information. Client 320 may upload a product information file (e.g., including product identifier, name and category) to application server 350 so that application software 360 can match a product identifier in the IMG tag with the actual product information for reporting purposes.
  • Inferred Attribution Methodology
  • [0035]
    The event information automatically sent to application server 350 from web server 330 through the event tag functionality (i.e., the event-level data) may be collected in a log file by application server 350. When the time arrives to analyze the event-level data (e.g., once a day), application software 360 first sorts the events from the log file of the event-level data by visitor and time received by analytics system 340 (step 100). This sort causes all events associated with each visitor during each visitor's session to be listed in chronological order, grouped by visitor. A visitor's session may be defined as any sequence of events that occur within a certain time (e.g., 30 minutes) of one another, and ending after a completed purchase. Further, application software 360 may rely on its own “cookie” information, passed to application server 350 from each visitor's web browser 250 during an event tag request, in order to determine which events have originated from the same visitor (assuming, of course, that the visitor has not opted out of client 320's analytics system 340 cookie, is not behind a proxy server which automatically blocks cookies, or has not disabled receiving cookies via the browser's settings).
  • [0036]
    According to an example embodiment of the present invention, any one or more of the following five metrics may be attributed by analytics system 340:
      • 1. Clicks—the number of times a hyperlink is clicked on a given page
      • 2. Page Views—the number of page loads of any individual page (product detail page or section page) or a given section
      • 3. Product Cartings—the number of units of a given product that is added to a visitor shopping cart irrespective of the eventual purchase of that product
      • 4. Product Purchases—the number of units of a given product that is purchased
      • 5. Revenue—the total revenue for the product purchases
  • [0042]
    The following table specifies which of the above-referenced example metrics are useful to one or more example navigation entities:
  • [0000]
    Metric
    Product
    Page Product pur- Rev-
    Navigation Entity Clicks Views cartings chases enue
    Product Detail Pages No Yes Yes Yes Yes
    Section Pages No Yes Yes Yes Yes
    Sections No Yes Yes Yes Yes
    Traffic-driving hyperlinks Yes No Yes Yes Yes
    Product hyperlinks Yes No Yes Yes Yes
  • [0043]
    The following defines three navigation entities according to an inferred attribution methodology (step 120):
      • Pages—standard content delivered into one individual web browser window. The two types of pages may be:
        • Product Detail Pages—pages that have detailed product information, and may be identified by the presence of a “prodinfo=######” key-value pair in an event tag. Since product detail pages have no pre-defined section membership, analytics system 340 will attribute activity from the product detail page to the section of the last section page seen by the visitor before the product detail page.
        • Section Pages—pages that do not have detailed product information for one product alone, and may be all pages that do not have a “prodinfo” key-value pair in the event tag (including a shopping cart page).
      • Sections—a collection of any combination of pages (either section pages or product detail pages). Again, product detail pages have no pre-defined section membership, but analytics system 340 will attribute activity from the product detail page to the section of the last section page seen by the visitor before the product detail page.
      • Hyperlinks—are standard, clickable text or images (including pictures and buttons) that bring the website visitor to another distinct page within the website.
        • Traffic-driving hyperlinks—hyperlinks that take the visitor from any page to a section page. These can be thought of as signs in a physical retail store that tell customers where to go to find other similar or different types of products or other information.
        • Example: As shown in FIG. 4, presuming that a visitor starts on Page P (which can be a section page or product detail page), analytics system 340 assumes that a traffic-driving hyperlink exists on Page P which is the last page seen before a section page in a sequence of pages for a given cookie within a given session.
        • Product hyperlinks—hyperlinks that take the visitor from any page to a product detail page. These can be thought of as the action of taking a product off the shelf (section page) and looking at it.
        • Example: As shown in FIG. 5, presuming that a visitor starts on Page P (which can be a section page or product detail page), analytics system 340 assumes that a product hyperlink exists on Page P which is the last page seen before a product detail page in sequence of pages for a given cookie within a given session.
  • [0053]
    Since an inferred attribution methodology is a complex method of attributing metrics to the navigation entities, the following tables show the attribution with a simple and defined example which can be generalized to any website. As shown in FIG. 6, consider the following website for which:
      • There are only 6 uniquely distinct pages
      • There are only 2 products on sale (Product X and Product Y)
      • There are only 2 sections on the site (Section A and Commerce Section)
      • Product X costs $1 and Product Y costs $5
      • The arrows indicate the only navigation flow possible
      • The visitor can leave the website off of any of the 6 pages
  • [0060]
    Note that any event is attributable to at least one navigation entity and the sum of all navigation entities may be more than the total number of the occurrences of that event on the website.
  • [0061]
    According to the following visitor's navigation path:
  • [0000]
    Page Visitor Action Taken on the Page
    600 Click on “Product X hyperlink”
    610 Click on “Add Product X to Cart hyperlink”
    640 Visitor confirm purchase of Product X and submits all
    relevant billing and shipping information
    650 No action taken

    the following attribution may be inferred:
  • [0000]
    Metric
    Product
    Page Product pur- Rev-
    Navigation Entity Clicks Views cartings chases enue
    Product Detail Pages No
    Product X Detail Page 1 0 0 $0
    Product Y Detail Page 0 0 0 $0
    Section Pages No
    Section A: Page 1 1 1 Prod 1 Prod $1
    X X
    Section A: Page 2 0 0 0 $0
    Commerce: Shopping Cart 1 0 0 $0
    page
    Commerce: “Thank You” 1 0 0 $0
    page
    Sections No
    Section A 2 1 Prod 1 Prod $1
    X X
    Commerce Section 2 0 0 $0
    Traffic-driving hyperlinks No
    600: Page 2 of Section A 0 0 0 $0
    610: Add Product X to Cart 0 0 0 $0
    620: Add Product Y to Cart 0 0 0 $0
    630: Add Product X to Cart 0 0 0 $0
    630: Add Product Y to Cart 0 0 0 $0
    Product hyperlinks No
    600: Product X 1 1 1 $1
    600: Product Y 0 0 0 $0
    630: Product X (implicit) 0 0 0 $0
    630: Product Y (implicit) 0 0 0 $0
  • [0062]
    According to the following visitor's navigation path:
  • [0000]
    Page Visitor Action Taken on the Page
    600 Click on “Product Y hyperlink”
    620 Click on “Add Product Y to Cart hyperlink”
    640 Visitor confirm purchase of Product Y and submits all
    relevant billing and shipping information
    650 No action taken

    the following attribution may be inferred:
  • [0000]
    Metric
    Product
    Page Product pur- Rev-
    Navigation Entity Clicks Views cartings chases enue
    Product Detail Pages No
    Product X Detail Page 0 0 0 $0
    Product Y Detail Page 1 0 0 $0
    Section Pages No
    Section A: Page 1 1 1 Prod 1 Prod $5
    Y Y
    Section A: Page 2 0 0 0 $0
    Commerce: Shopping Cart 1 0 0 $0
    page
    Commerce: “Thank You” 1 0 0 $0
    page
    Sections No
    Section A 2 1 Prod 1 Prod $5
    Y Y
    Commerce Section 2 0 0 $0
    Traffic-driving hyperlinks No
    600: Page 2 of Section A 0 0 0 $0
    610: Add Product X to Cart 0 0 0 $0
    620: Add Product Y to Cart 0 0 0 $0
    630: Add Product X to Cart 0 0 0 $0
    630: Add Product Y to Cart 0 0 0 $0
    Product hyperlinks No
    600: Product X 0 0 0 $0
    600: Product Y 1 1 1 $5
    630: Product X (implicit) 0 0 0 $0
    630: Product Y (implicit) 0 0 0 $0
  • [0063]
    According to the following visitor's navigation path:
  • [0000]
    Page Visitor Action Taken on the Page
    600 Click on “Page 2 of Section A” hyperlink
    630 Click on “Add Product X to Cart hyperlink”
    640 Visitor confirm purchase of Product X and submits all
    relevant billing and shipping information
    650 No action taken

    the following attribution may be inferred:
  • [0000]
    Metric
    Product
    Page Product pur- Rev-
    Navigation Entity Clicks Views cartings chases enue
    Product Detail Pages No
    Product X Detail Page 0 0 0 $0
    Product Y Detail Page 0 0 0 $0
    Section Pages No
    Section A: Page 1 1 0 0 $0
    Section A: Page 2 1 1 Prod 1 Prod $1
    X X
    Commerce: Shopping Cart 1 0 0 $0
    page
    Commerce: “Thank You” 1 0 0 $0
    page
    Sections No
    Section A 2 1 Prod 1 Prod $1
    X X
    Commerce Section 2 0 0 $0
    Traffic-driving hyperlinks No
    600: Page 2 of Section A 1 1 Prod 1 Prod $1
    X X
    610: Add Product X to Cart 0 0 0 $0
    620: Add Product Y to Cart 0 0 0 $0
    630: Add Product X to Cart 0 0 0 $0
    630: Add Product Y to Cart $0
    Product hyperlinks No
    600: Product X 0 0 0 $0
    600: Product Y 0 0 0 $0
    630: Product X (implicit) 0 1 1 $1
    630: Product Y (implicit) 0 0 0 $0
  • [0064]
    According to the following visitor's navigation path:
  • [0000]
    Page Visitor Action Taken on the Page
    600 Click on “Page 2 of Section A” hyperlink
    630 Click on “Add Product Y to Cart hyperlink”
    640 Visitor confirm purchase of Product Y and submits all
    relevant billing and shipping information
    650 No action taken

    the following attribution may be inferred:
  • [0000]
    Metric
    Product
    Page Product pur- Rev-
    Navigation Entity Clicks Views cartings chases enue
    Product Detail Pages No
    Product X Detail Page 0 0 0 $0
    Product Y Detail Page 0 0 0 $0
    Section Pages No
    Section A: Page 1 1 0 0 $0
    Section A: Page 2 1 1 Prod 1 Prod $5
    Y Y
    Commerce: Shopping Cart 1 0 0 $0
    page
    Commerce: “Thank You” 1 0 0 $0
    page
    Sections No
    Section A 2 1 Prod 1 Prod $5
    Y Y
    Commerce Section 2 0 0 $0
    Traffic-driving hyperlinks No
    600: Page 2 of Section A 1 1 Prod 1 Prod $5
    Y Y
    610: Add Product X to Cart 0 0 0 $0
    620: Add Product Y to Cart 0 0 0 $0
    630: Add Product X to Cart 0 0 0 $0
    630: Add Product Y to Cart 0 0 0 $0
    Product hyperlinks No
    600: Product X 0 0 0 $0
    600: Product Y 0 0 0 $0
    630: Product X (implicit) 0 0 0 $0
    630: Product Y (implicit) 0 1 1 $5
  • Page Pairing Implementation
  • [0065]
    Once attribution is inferred based on the visitor activity determined from the event level data, analytics system 340 generates resultant data for providing client reports via a page pairing implementation (step 120), according to an example embodiment of the present invention.
  • [0066]
    For each visitor session in the event level data, every page-by-page navigation is broken down. For example, assume the following path for one visit by a visitor on the client's website, which only has one product for sale for $1 each
      • Page A>Page B>Page C>Page D>Page B>Page C>Page D>Page A>Purchased all products in Shopping Cart
  • [0068]
    Also, for simplicity, assume that all of these pages are section pages (which, as mentioned above, may include a shopping cart page), since a product detail page would cause the carting attribution to go back further than one page from an “add-to-cart” event.
  • [0069]
    In order to create a processed transition table to be used for providing client reports, a raw transition table is first created that holds the 5 transitions (i.e., pairings of sequentially viewed pages):
  • [0000]
    Raw transition table
    Transition # “From” page “To” Page
    1 Page A Page B
    2 Page B Page C
    3 Page C Page D
    4 Page D Page B
    5 Page B Page C
    6 Page C Page D
    7 Page D Page A
  • [0070]
    Any of these transitions can have an event associated with it that is captured on the “to” page. These events can be “add-to-cart” events or a purchase event indicating that a product of a given quantity and total price is associated.
  • [0000]
    Raw transition table with event association and Result
    Transition “From” “To” Product
    # page Page Event on sale Result
    1 Page A Page B Add 1 product Yes Purchased
    to cart product
    2 Page B Page C Nothing No None
    3 Page C Page D Nothing No None
    4 Page D Page B Add 1 product Yes Purchased
    to cart product
    5 Page B Page C Nothing No None
    6 Page C Page D Add 1 product Yes Purchased
    to cart product
    7 Page D Page A Nothing No None
  • [0071]
    The implication of each “add-to-cart” event based on the inferred attribution methodology is to say that the “from” page in an “add-to-cart” transition page is the page where the product is on sale. Note that the inferred attribution process may take place during or before the page pairing implementation.
  • [0072]
    Extra processing may then be performed on this table to include all of the attribution and extra data associated with the smallest overall number of transitions:
  • [0000]
    Processed transition table
    # non-unique # unique
    “From” “To” session session Product
    page Page transitions transitions on Sale Result
    Page A Page B 1 1 Yes Product
    purchased for $1
    Page B Page C 2 1 No None
    Page C Page D 2 1 Yes Product
    purchased for $1
    Page D Page B 1 1 Yes Product
    purchased for $1
    Page D Page A 1 1 No None
  • [0073]
    The processed transition table may be stored in database 370, and the following reports may use information from this table to provide client reports (step 130).
  • [0074]
    In order to generate a report that displays the visitor's navigation path through a specified page of the client's website, the following relevant data from the processed transition table is used:
  • [0000]
    # unique session
    “From” page “To” Page transitions
    Page A Page B 1
    Page B Page C 1
    Page C Page D 1
    Page D Page B 1
    Page D Page A 1
  • [0075]
    Note since two transitions (Page B to Page C and from page C to Page D) happen twice in the same session, it is only counted once for this particular report.
  • [0076]
    To create this the left hand side of this report, the “to” page is filtered for Page B only and the following is extracted from the “from” pages. The results are as follows:
  • [0000]
    # unique session
    “From” page “To” Page transitions
    Page A Page B 1
    Page D Page B 1
  • [0077]
    To create the right hand side of this report, the “from” page is filtered by Page B only and the following is extracted from the “to” pages. The results are as follows:
  • [0000]
    # unique session
    “From” page “To” Page transitions
    Page B Page C 1
  • [0078]
    The output for the visitor's navigation path report is as follows:
  • [0000]
    “From” Page # sessions “To” page # sessions
    Page A 1 Page B Page C 1
    Page D 1
  • [0079]
    FIG. 7 shows a navigation path report using data representing more than one visitor and session.
  • [0080]
    In order to generate a report that displays the visitor's shopping activity generated by links clicked at least once on a specified web page (i.e., page link performance), the following relevant data from the processed transition table is used:
  • [0000]
    # non-unique
    “From” “To” session Product
    page Page transitions on Sale Result
    Page A Page B 1 Yes Product purchased for $1
    Page B Page C 2 No None
    Page C Page D 2 Yes Product purchased for $1
    Page D Page B 1 Yes Product purchased for $1
    Page D Page A 1 No None
  • [0081]
    To generate this report, the “from” page is held constant to determine what has happened from this page. Filtering for “from” pages for Page D and all of the locations where the hyperlinks take the individual, the resulting data is extracted
  • [0000]
    # non-unique
    “From” “To” session Product
    page Page transitions on Sale Result
    Page D Page B 1 Yes Product purchased for $1
    Page D Page A 1 No None
    Page A Page B 1 Yes Product purchased for $1
    Page B Page C 2 No None
  • [0082]
    “From” Page A has revenue associated with it, therefore the “traffic-driving” link to Page A has 1 carted item, 1 purchased item and Revenue. Since the “from” Page B has no attributable metrics to it, there is no change in the metrics.
  • [0083]
    The output for the page link performance report is as follows:
  • [0000]
    Carted Purchased
    Link Type Item Clicks Items Items Revenue
    Product Product 0 1 1 $1
    Traffic-driving Page A 1 1 1 $1
  • [0084]
    Note that if:
      • there were any product detail pages for the product that had a hyperlink to that page from Page D, those product detail page loads would be counted as “Clicks” in this table
      • there were no purchases made from Page A, the number of Cart Items, Purchased Items and Revenue would all be zero in value
  • [0087]
    FIG. 8 shows a page link performance report using data representing more than one visitor and session.
  • [0088]
    In order to generate a report that displays all of the web pages where a specified product is displayed (i.e., product placement), the following relevant data from the processed transition table is used:
  • [0000]
    # non-unique
    “From” page session transitions Result
    Page A 1 Product purchased for $1
    Page B 2 None
    Page C 2 Product purchased for $1
    Page D 1 Product purchased for $1
    Page D 1 None
  • [0089]
    To generate this report, filter all “from” pages by whether a product was purchased from that page and sum across all “From” pages:
  • [0000]
    # non-unique
    “From” page session transitions Result
    Page A 1 Product purchased for $1
    Page C 2 Product purchased for $1
    Page D 1 Product purchased for $1
  • [0090]
    The output for the product placement report is as follows:
  • [0000]
    Page Page Views Purchase Items Revenue
    Page A 1 1 $1
    Page C 2 1 $1
    Page D 1 1 $1
  • [0091]
    Note that there are no “click” counts in this table—just the number of times the “from” page has been loaded.
  • [0092]
    FIG. 9 shows a product placement report using data representing more than one visitor and session.
  • [0093]
    Several embodiments of the invention are specifically illustrated and/or described herein. However, it will be appreciated that modifications and variations of the invention are covered by the above teachings and within the purview of the appended claims without departing from the spirit and intended scope of the invention.
  • [0094]
    For example, embodiments of the invention can be applied to non-merchandising websites by capturing the metrics mapped to the navigation entities. Publishers interested in determining which ad space is valuable can use such metrics as ad exposures, advertiser hyperlink clicks, and website registration. Non-publishers interested in determining what applications and documents are accessed can use such metrics as application and documentation downloads.
  • [0095]
    Also, this invention can be applied to multiple client websites with distinct URLs by collating their respective data under one client as recognized by the system. By defining either individual sections for each distinct URL as a separate section or by defining the entire website entities as separate sections, the inferred attribution of metrics would apply in a similar fashion as applied by the single client website embodiment described herein.
  • [0096]
    Additionally, with a number of clients with similar application of the system (e.g., selling furniture online, newspaper publishing website, etc.), reports can be provided to compare one client's metrics against an anonymous pool of other clients to determine its relative standing in the industry on several metrics.

Claims (18)

  1. 1. A method comprising:
    receiving event-level data representing visitor activity through navigation entities on a website;
    parsing, by one or more computers, contents of the visitor activity; and
    inferring, based on the parsing and by the one or more computers, attribution of one or more metrics to at least one navigation entity, with inferring being independent of explicit attribution information in the event-level data.
  2. 2. The method of claim 1, further comprising:
    attributing the one or more metrics to the at least one navigation entity.
  3. 3. The method of claim 1, wherein at least one of the navigation entities precedes another of the navigation entities in a navigation path of a visitor associated with the visitor activity.
  4. 4. The method of claim 1, wherein the navigation entities include web pages provided by the website.
  5. 5. The method of claim 1, wherein at least one of the one or more metrics includes a metric indicative of whether a particular type of hyperlink is provided in at least one of the navigation entities.
  6. 6. The method of claim 5, wherein the particular type of hyperlink includes a traffic-driving hyperlink.
  7. 7. A system comprising:
    one or more processing devices; and
    one or more machine-readable media storing instructions that are executable by the one or more processing devices to perform operations comprising:
    receiving event-level data representing visitor activity through navigation entities on a website;
    parsing, by one or more computers, contents of the visitor activity; and
    inferring, based on the parsing and by the one or more computers, attribution of one or more metrics to at least one navigation entity, with inferring being independent of explicit attribution information in the event-level data.
  8. 8. The system of claim 7, wherein the operations further comprise:
    attributing the one or more metrics to the at least one navigation entity.
  9. 9. The system of claim 7, wherein at least one of the navigation entities precedes another of the navigation entities in a navigation path of a visitor associated with the visitor activity.
  10. 10. The system of claim 7, wherein the navigation entities include web pages provided by the website.
  11. 11. The system of claim 7, wherein at least one of the one or more metrics includes a metric indicative of whether a particular type of hyperlink is provided in at least one of the navigation entities.
  12. 12. The system of claim 11, wherein the particular type of hyperlink includes a traffic-driving hyperlink.
  13. 13. One or more machine-readable media storing instructions that are executable by the one or more processing devices to perform operations comprising:
    receiving event-level data representing visitor activity through navigation entities on a website;
    parsing, by one or more computers, contents of the visitor activity; and
    inferring, based on the parsing and by the one or more computers, attribution of one or more metrics to at least one navigation entity, with inferring being independent of explicit attribution information in the event-level data.
  14. 14. The one or more machine-readable media of claim 13, wherein the operations further comprise:
    attributing the one or more metrics to the at least one navigation entity.
  15. 15. The one or more machine-readable media of claim 13, wherein at least one of the navigation entities precedes another of the navigation entities in a navigation path of a visitor associated with the visitor activity.
  16. 16. The one or more machine-readable media of claim 13, wherein the navigation entities include web pages provided by the website.
  17. 17. The one or more machine-readable media of claim 13, wherein at least one of the one or more metrics includes a metric indicative of whether a particular type of hyperlink is provided in at least one of the navigation entities.
  18. 18. The one or more machine-readable media of claim 17, wherein the particular type of hyperlink includes a traffic-driving hyperlink.
US13895975 2002-09-18 2013-05-16 System and Method for Reporting Website Activity Based on Inferred Attribution Methodology Abandoned US20130254389A1 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
US10245579 US7349827B1 (en) 2002-09-18 2002-09-18 System and method for reporting website activity based on inferred attribution methodology
US12073503 US8452865B1 (en) 2002-09-18 2008-03-06 System and method for reporting website activity based on inferred attribution methodology
US13895975 US20130254389A1 (en) 2002-09-18 2013-05-16 System and Method for Reporting Website Activity Based on Inferred Attribution Methodology

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
US13895975 US20130254389A1 (en) 2002-09-18 2013-05-16 System and Method for Reporting Website Activity Based on Inferred Attribution Methodology

Related Parent Applications (1)

Application Number Title Priority Date Filing Date
US12073503 Continuation US8452865B1 (en) 2002-09-18 2008-03-06 System and method for reporting website activity based on inferred attribution methodology

Publications (1)

Publication Number Publication Date
US20130254389A1 true true US20130254389A1 (en) 2013-09-26

Family

ID=39199299

Family Applications (3)

Application Number Title Priority Date Filing Date
US10245579 Active 2024-11-22 US7349827B1 (en) 2002-09-18 2002-09-18 System and method for reporting website activity based on inferred attribution methodology
US12073503 Active 2024-02-03 US8452865B1 (en) 2002-09-18 2008-03-06 System and method for reporting website activity based on inferred attribution methodology
US13895975 Abandoned US20130254389A1 (en) 2002-09-18 2013-05-16 System and Method for Reporting Website Activity Based on Inferred Attribution Methodology

Family Applications Before (2)

Application Number Title Priority Date Filing Date
US10245579 Active 2024-11-22 US7349827B1 (en) 2002-09-18 2002-09-18 System and method for reporting website activity based on inferred attribution methodology
US12073503 Active 2024-02-03 US8452865B1 (en) 2002-09-18 2008-03-06 System and method for reporting website activity based on inferred attribution methodology

Country Status (1)

Country Link
US (3) US7349827B1 (en)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120143947A1 (en) * 2010-02-12 2012-06-07 Katsuro Kikuchi Method, apparatus, and program for usability analysis of web applications
US20140330806A1 (en) * 2013-04-28 2014-11-06 Tencent Technology (Shenzhen) Company Limited Data traffic amount prompting method and apparatus

Families Citing this family (59)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7268700B1 (en) * 1998-01-27 2007-09-11 Hoffberg Steven M Mobile communication device
US7475404B2 (en) 2000-05-18 2009-01-06 Maquis Techtrix Llc System and method for implementing click-through for browser executed software including ad proxy and proxy cookie caching
US7853684B2 (en) * 2002-10-15 2010-12-14 Sas Institute Inc. System and method for processing web activity data
US7603341B2 (en) 2002-11-05 2009-10-13 Claria Corporation Updating the content of a presentation vehicle in a computer network
US9818136B1 (en) 2003-02-05 2017-11-14 Steven M. Hoffberg System and method for determining contingent relevance
US7441195B2 (en) * 2003-03-04 2008-10-21 Omniture, Inc. Associating website clicks with links on a web page
US8170912B2 (en) 2003-11-25 2012-05-01 Carhamm Ltd., Llc Database structure and front end
US7933762B2 (en) * 2004-04-16 2011-04-26 Fortelligent, Inc. Predictive model generation
US7725300B2 (en) * 2004-04-16 2010-05-25 Fortelligent, Inc. Target profiling in predictive modeling
US7730003B2 (en) 2004-04-16 2010-06-01 Fortelligent, Inc. Predictive model augmentation by variable transformation
US8170841B2 (en) 2004-04-16 2012-05-01 Knowledgebase Marketing, Inc. Predictive model validation
US8165853B2 (en) * 2004-04-16 2012-04-24 Knowledgebase Marketing, Inc. Dimension reduction in predictive model development
US20050234761A1 (en) 2004-04-16 2005-10-20 Pinto Stephen K Predictive model development
US8255413B2 (en) 2004-08-19 2012-08-28 Carhamm Ltd., Llc Method and apparatus for responding to request for information-personalization
US7590589B2 (en) 2004-09-10 2009-09-15 Hoffberg Steven M Game theoretic prioritization scheme for mobile ad hoc networks permitting hierarchal deference
US8078602B2 (en) 2004-12-17 2011-12-13 Claria Innovations, Llc Search engine for a computer network
US7693863B2 (en) 2004-12-20 2010-04-06 Claria Corporation Method and device for publishing cross-network user behavioral data
JP2010536102A (en) * 2007-08-08 2010-11-25 ベイノート,インク.Baynote,Inc. Content recommendation of the method and apparatus based on the context
US8645941B2 (en) 2005-03-07 2014-02-04 Carhamm Ltd., Llc Method for attributing and allocating revenue related to embedded software
US8073866B2 (en) 2005-03-17 2011-12-06 Claria Innovations, Llc Method for providing content to an internet user based on the user's demonstrated content preferences
US20060277087A1 (en) * 2005-06-06 2006-12-07 Error Brett M User interface for web analytics tools and method for automatic generation of calendar notes, targets,and alerts
WO2007002728A3 (en) * 2005-06-28 2009-04-23 Claria Corp Method and system for controlling and adapting a media stream
US8086697B2 (en) 2005-06-28 2011-12-27 Claria Innovations, Llc Techniques for displaying impressions in documents delivered over a computer network
US20070061869A1 (en) * 2005-07-25 2007-03-15 Dehaas Ronald J Access of Internet use for a selected user
US8874477B2 (en) * 2005-10-04 2014-10-28 Steven Mark Hoffberg Multifactorial optimization system and method
EP2021995A4 (en) * 2005-12-06 2011-06-01 Berman Joel Method and system for scoring quality of traffic to network sites
US20080010118A1 (en) * 2006-06-14 2008-01-10 Microsoft Corporation Managing content downloads to retain user attention
US8095644B2 (en) 2006-12-07 2012-01-10 Capital One Financial Corporation System and method for analyzing web paths
US20080154673A1 (en) * 2006-12-20 2008-06-26 Microsoft Corporation Load-balancing store traffic
US8620952B2 (en) 2007-01-03 2013-12-31 Carhamm Ltd., Llc System for database reporting
US7827128B1 (en) 2007-05-11 2010-11-02 Aol Advertising Inc. System identification, estimation, and prediction of advertising-related data
US8352318B2 (en) * 2007-05-29 2013-01-08 Digital River, Inc. Exclusivity in internet marketing campaigns system and method
US20090006478A1 (en) * 2007-06-25 2009-01-01 Digital River, Inc. Days and Visits to Transaction Metrics System and Method
US9336527B2 (en) * 2008-02-20 2016-05-10 Purplecomm, Inc. Collaborative website presence
US20090210352A1 (en) * 2008-02-20 2009-08-20 Purplecomm, Inc., A Delaware Corporation Website presence marketplace
US8539057B2 (en) * 2008-02-20 2013-09-17 Purplecomm, Inc. Website presence
US20100057832A1 (en) * 2008-08-28 2010-03-04 Google Inc. Requesting A Service
US20100070876A1 (en) * 2008-09-18 2010-03-18 Pictela, Inc. Self-Replicating Rich Media Interface
US20100198742A1 (en) * 2009-02-03 2010-08-05 Purplecomm, Inc. Online Social Encountering
CN101482888A (en) * 2009-02-23 2009-07-15 阿里巴巴集团控股有限公司 Website caller value computing method and system
US8335708B1 (en) 2009-04-30 2012-12-18 Amdocs Software Systems Limited System, method, and computer program product for simulating a scenario based on information associated with a new campaign and stored event information
US8458604B2 (en) * 2009-07-06 2013-06-04 Fairwinds Partners Llc Methods and apparatus for determining website validity
CN101604435A (en) * 2009-07-14 2009-12-16 阿里巴巴集团控股有限公司 Method and device for monitoring website visitor values
US8689136B2 (en) * 2010-02-03 2014-04-01 Yahoo! Inc. System and method for backend advertisement conversion
US20120130862A1 (en) * 2010-11-22 2012-05-24 Steven Tedjamulia Social Admin Console
US20130014137A1 (en) 2011-07-06 2013-01-10 Manish Bhatia User impression media analytics platform apparatuses and systems
US8170971B1 (en) 2011-09-28 2012-05-01 Ava, Inc. Systems and methods for providing recommendations based on collaborative and/or content-based nodal interrelationships
US9202227B2 (en) 2012-02-07 2015-12-01 6 Sense Insights, Inc. Sales prediction systems and methods
US8667074B1 (en) 2012-09-11 2014-03-04 Bradford L. Farkas Systems and methods for email tracking and email spam reduction using dynamic email addressing schemes
US20140122663A1 (en) * 2012-10-31 2014-05-01 Brown Paper Tickets Llc Overload protection based on web traffic volumes
US8732101B1 (en) 2013-03-15 2014-05-20 Nara Logics, Inc. Apparatus and method for providing harmonized recommendations based on an integrated user profile
US9814985B2 (en) 2013-07-26 2017-11-14 Blue Calypso, Llc System and method for advertising distribution through mobile social gaming
US9314697B2 (en) 2013-07-26 2016-04-19 Blue Calypso, Llc System and method for advertising distribution through mobile social gaming
US9779069B2 (en) 2014-01-31 2017-10-03 Yahoo Holdings, Inc. Model traversing based compressed serialization of user interaction data and communication from a client-side application
US9959255B2 (en) 2014-01-31 2018-05-01 Yahoo Holdings, Inc. Dynamic streaming content provided by server and client-side tracking application
US20150220235A1 (en) * 2014-01-31 2015-08-06 Yahoo! Inc. Tracking user interaction with a stream of content
US9836765B2 (en) 2014-05-19 2017-12-05 Kibo Software, Inc. System and method for context-aware recommendation through user activity change detection
US9798916B2 (en) 2015-09-15 2017-10-24 Kimberly Anne Fish Symbolic print to electronic media bridge
US9807184B1 (en) 2016-06-02 2017-10-31 Tealium Inc. Configuration of content site user interaction monitoring in data networks

Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020128925A1 (en) * 2000-12-11 2002-09-12 Patrick Angeles system and method for detecting and reporting online activity using real-time content-based network monitoring
US20030195812A1 (en) * 2002-04-10 2003-10-16 Nguyen Binh Q. Method, system, and computer program product for tracing cross-channel customers
US6661431B1 (en) * 2000-10-10 2003-12-09 Stone Analytica, Inc. Method of representing high-dimensional information
US6850988B1 (en) * 2000-09-15 2005-02-01 Oracle International Corporation System and method for dynamically evaluating an electronic commerce business model through click stream analysis
US20050033627A1 (en) * 2002-08-28 2005-02-10 Thieme E. Timothy Evaluating effectiveness of promoting products and services using a web site
US6904408B1 (en) * 2000-10-19 2005-06-07 Mccarthy John Bionet method, system and personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators
US6996536B1 (en) * 2000-09-01 2006-02-07 International Business Machines Corporation System and method for visually analyzing clickstream data with a parallel coordinate system
US7031932B1 (en) * 1999-11-22 2006-04-18 Aquantive, Inc. Dynamically optimizing the presentation of advertising messages

Family Cites Families (37)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5999971A (en) * 1997-06-25 1999-12-07 Inforonics, Inc. Apparatus and method for identifying clients accessing network sites
EP0907132A1 (en) * 1997-09-30 1999-04-07 Hitachi, Ltd. Page transition system, device to implement the same, and medium having a program and data recorded thereon
US6205432B1 (en) * 1998-06-05 2001-03-20 Creative Internet Concepts, Llc Background advertising system
US6055573A (en) * 1998-12-30 2000-04-25 Supermarkets Online, Inc. Communicating with a computer based on an updated purchase behavior classification of a particular consumer
US6892238B2 (en) * 1999-01-27 2005-05-10 International Business Machines Corporation Aggregating and analyzing information about content requested in an e-commerce web environment to determine conversion rates
US6925442B1 (en) * 1999-01-29 2005-08-02 Elijahu Shapira Method and apparatus for evaluating vistors to a web server
US6393479B1 (en) * 1999-06-04 2002-05-21 Webside Story, Inc. Internet website traffic flow analysis
US6976056B1 (en) * 1999-06-14 2005-12-13 E.Piphany, Inc. Apparatus and method for company representatives to monitor and establish live contact with visitors to their website
US6792458B1 (en) * 1999-10-04 2004-09-14 Urchin Software Corporation System and method for monitoring and analyzing internet traffic
FR2802368B1 (en) 1999-12-14 2002-01-18 Net Value communication network on audience measurement
US6311194B1 (en) * 2000-03-15 2001-10-30 Taalee, Inc. System and method for creating a semantic web and its applications in browsing, searching, profiling, personalization and advertising
US6539392B1 (en) 2000-03-29 2003-03-25 Bizrate.Com System and method for data collection, evaluation, information generation, and presentation
US7260774B2 (en) * 2000-04-28 2007-08-21 Inceptor, Inc. Method & system for enhanced web page delivery
US20020070953A1 (en) * 2000-05-04 2002-06-13 Barg Timothy A. Systems and methods for visualizing and analyzing conditioned data
US20010056366A1 (en) * 2000-05-30 2001-12-27 Naismith Robert W. Targeted response generation system
US20040024656A1 (en) * 2000-06-02 2004-02-05 Coleman Kevin B. Interactive product selector with inferential logic engine
WO2002008954A9 (en) * 2000-07-10 2003-11-13 Compudigm Int Ltd Customer activity tracking system and method
EP1340132A4 (en) 2000-11-02 2005-12-07 Netiq Corp System and method for generating and reporting cookie values at a client node
US7257596B1 (en) * 2000-11-09 2007-08-14 Integrated Marketing Technology Subscription membership marketing application for the internet
US20020087679A1 (en) * 2001-01-04 2002-07-04 Visual Insights Systems and methods for monitoring website activity in real time
US20020116531A1 (en) * 2001-02-21 2002-08-22 International Business Machines Corporation Applying anonymous personalization to web-based customer interactions
EP1244016A1 (en) * 2001-03-23 2002-09-25 Hewlett-Packard Company User access pattern tracking of computer resources
US7003565B2 (en) * 2001-04-03 2006-02-21 International Business Machines Corporation Clickstream data collection technique
WO2002084507A1 (en) * 2001-04-13 2002-10-24 Netiq Corporation User-side tracking of multimedia application usage within a web page
US20020186237A1 (en) * 2001-05-16 2002-12-12 Michael Bradley Method and system for displaying analytics about a website and its contents
US7165105B2 (en) * 2001-07-16 2007-01-16 Netgenesis Corporation System and method for logical view analysis and visualization of user behavior in a distributed computer network
FI114066B (en) * 2001-07-24 2004-07-30 Interquest Oy Traffic Flow Analysis Method
US6973492B2 (en) * 2001-09-07 2005-12-06 International Business Machines Corporation Method and apparatus for collecting page load abandons in click stream data
US6963874B2 (en) * 2002-01-09 2005-11-08 Digital River, Inc. Web-site performance analysis system and method utilizing web-site traversal counters and histograms
US20030154442A1 (en) * 2002-02-13 2003-08-14 Karen Papierniak Visualization tool for web analytics
US7149806B2 (en) * 2002-02-27 2006-12-12 Hewlett-Packard Development Company, L.P. Data access in a distributed environment
US7185085B2 (en) * 2002-02-27 2007-02-27 Webtrends, Inc. On-line web traffic sampling
US20040205119A1 (en) * 2002-03-26 2004-10-14 Streble Mary C. Method and apparatus for capturing web page content development data
US20040122943A1 (en) * 2002-06-28 2004-06-24 Brett Error Custom event and attribute generation for use in website traffic data collection
JP4369868B2 (en) * 2002-06-28 2009-11-25 オムニチャー, インク. Acquisition and display of the site visit path data
US20040098229A1 (en) * 2002-06-28 2004-05-20 Brett Error Efficient click-stream data collection
US7085682B1 (en) * 2002-09-18 2006-08-01 Doubleclick Inc. System and method for analyzing website activity

Patent Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7031932B1 (en) * 1999-11-22 2006-04-18 Aquantive, Inc. Dynamically optimizing the presentation of advertising messages
US6996536B1 (en) * 2000-09-01 2006-02-07 International Business Machines Corporation System and method for visually analyzing clickstream data with a parallel coordinate system
US6850988B1 (en) * 2000-09-15 2005-02-01 Oracle International Corporation System and method for dynamically evaluating an electronic commerce business model through click stream analysis
US6661431B1 (en) * 2000-10-10 2003-12-09 Stone Analytica, Inc. Method of representing high-dimensional information
US6904408B1 (en) * 2000-10-19 2005-06-07 Mccarthy John Bionet method, system and personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators
US20020128925A1 (en) * 2000-12-11 2002-09-12 Patrick Angeles system and method for detecting and reporting online activity using real-time content-based network monitoring
US20030195812A1 (en) * 2002-04-10 2003-10-16 Nguyen Binh Q. Method, system, and computer program product for tracing cross-channel customers
US20050033627A1 (en) * 2002-08-28 2005-02-10 Thieme E. Timothy Evaluating effectiveness of promoting products and services using a web site

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120143947A1 (en) * 2010-02-12 2012-06-07 Katsuro Kikuchi Method, apparatus, and program for usability analysis of web applications
US8930447B2 (en) * 2010-02-12 2015-01-06 Hitachi, Ltd. Method, apparatus, and program for usability analysis of web applications
US20140330806A1 (en) * 2013-04-28 2014-11-06 Tencent Technology (Shenzhen) Company Limited Data traffic amount prompting method and apparatus

Also Published As

Publication number Publication date Type
US8452865B1 (en) 2013-05-28 grant
US7349827B1 (en) 2008-03-25 grant

Similar Documents

Publication Publication Date Title
US5960409A (en) Third-party on-line accounting system and method therefor
US7158986B1 (en) Method and system providing user with personalized recommendations by electronic-mail based upon the determined interests of the user pertain to the theme and concepts of the categorized document
US6574608B1 (en) Web-based system for connecting buyers and sellers
US6415322B1 (en) Dual/blind identification
US6654725B1 (en) System and method for providing customized advertising on the World Wide Web
US6223215B1 (en) Tracking a user&#39;s purchases on the internet by associating the user with an inbound source and a session identifier
US7120590B1 (en) Electronically distributing promotional and advertising material based upon consumer internet usage
US7080070B1 (en) System and methods for browsing a database of items and conducting associated transactions
US7502994B2 (en) Web page link-tracking system
US7324965B2 (en) Wish list
US20070033104A1 (en) Advertiser reporting system and method in a networked database search system
US7107535B2 (en) System and method for providing customized web pages
US20050160004A1 (en) Techniques for identifying and comparing local retail prices
US20020042750A1 (en) System method and article of manufacture for a visual self calculating order system over the world wide web
US20040122943A1 (en) Custom event and attribute generation for use in website traffic data collection
US20020156685A1 (en) System and method for automating electronic commerce transactions using a virtual shopping cart
US20030014331A1 (en) Affiliate marketing search facility for ranking merchants and recording referral commissions to affiliate sites based upon users&#39; on-line activity
US20040133671A1 (en) Click stream analysis
US7349890B1 (en) System and method for dynamically applying content management rules
US7512548B1 (en) Use of shopping cart to collect and purchase items selected from multiple web sites
US20070276940A1 (en) Systems and methods for user identification, user demographic reporting and collecting usage data using biometrics
US20050055269A1 (en) Systems and methods for determining user actions
US7464122B1 (en) Parsing navigation information to identify occurrences of events of interest
US7035925B1 (en) Parsing navigation information to identify interactions based on the times of their occurrences
US20030212648A1 (en) Use of extensible markup language in a system and method for influencing a position on a search result list generated by a computer network search engine

Legal Events

Date Code Title Description
AS Assignment

Owner name: DOUBLECLICK INC., NEW YORK

Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNORS:HELLER, JONATHAN MARC;KIM, JAMES CHRISTOPHER;MERRIMAN, DWIGHT ALLEN;AND OTHERS;SIGNING DATES FROM 20021125 TO 20021202;REEL/FRAME:031810/0559

Owner name: GOOGLE INC., CALIFORNIA

Free format text: MERGER;ASSIGNORS:DOUBLECLICK INC.;CLICK SUBCO CORP.;CLICK HOLDING CORP.;REEL/FRAME:031810/0759

Effective date: 20080501