US20100076870A1 - Widgetized avatar and a method and system of virtual commerce including same - Google Patents

Widgetized avatar and a method and system of virtual commerce including same Download PDF

Info

Publication number
US20100076870A1
US20100076870A1 US12628075 US62807509A US20100076870A1 US 20100076870 A1 US20100076870 A1 US 20100076870A1 US 12628075 US12628075 US 12628075 US 62807509 A US62807509 A US 62807509A US 20100076870 A1 US20100076870 A1 US 20100076870A1
Authority
US
Grant status
Application
Patent type
Prior art keywords
user
avatar
computing
virtual
mall
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
US12628075
Inventor
Robb Fujioka
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Mattel Inc
Fuhu Holdings Inc
Original Assignee
FUHU Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Images

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/12Video games, i.e. games using an electronically generated display having two or more dimensions involving interaction between a plurality of game devices, e.g. transmisison or distribution systems
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55Details of game data or player data management
    • A63F2300/5546Details of game data or player data management using player registration data, e.g. identification, account, preferences, game history
    • A63F2300/5553Details of game data or player data management using player registration data, e.g. identification, account, preferences, game history user representation in the game field, e.g. avatar
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/60Methods for processing data by generating or executing the game program
    • A63F2300/6009Methods for processing data by generating or executing the game program for importing or creating game content, e.g. authoring tools during game development, adapting content to different platforms, use of a scripting language to create content
    • A63F2300/6018Methods for processing data by generating or executing the game program for importing or creating game content, e.g. authoring tools during game development, adapting content to different platforms, use of a scripting language to create content where the game content is authored by the player, e.g. level editor or by game device at runtime, e.g. level is created from music data on CD

Abstract

An avatar is disclosed. The avatar includes computing code that provides for addition of the avatar as non-static content to at least two unique at least partially static web pages, and secondary computing code resident within the computing code, wherein the secondary computing code provides for association with at least one other portion of the computing code of: ones selected from a plurality of physical characteristics, ones selected from a plurality of clothes, ones selected from a plurality of accessories, a plurality of personal information, a plurality of preferences, and a plurality of recommendations.

Description

    RELATED APPLICATIONS
  • [0001]
    This application is a continuation of U.S. patent application Ser. No. ______, entitled “A Widgetized Avatar And A Method And System Of Creating And Using Same” and filed Nov. 20, 2009, which is a continuation of U.S. patent application Ser. No. 12/381,663, entitled “A Widgetized Avatar And A Method And System Of Creating And Using Same” and filed Mar. 13, 2009, the entirety of each application being incorporated herein as if set forth in the entirety. This application is further related to U.S. patent application Ser. No. ______, entitled “A Virtual Marketplace Accessible To Widgetized Avatars,” U.S. patent application Ser. No. ______, entitled “A Widgetized Avatar And A Method And System Of Creating And Using Same,” and to U.S. patent application Ser. No. ______, entitled “A Widgetized Avatar And A Method And System Of Creating And Using Same Including Storefronts,” all filed Nov. 30, 2009, the entire disclosures of which are incorporated by reference herein as if each being set forth in their entirety.
  • FIELD OF THE INVENTION
  • [0002]
    The present invention is directed to avatars for use in computing communities and, more particularly, to a widgetized avatar and a method and system of creating and using same.
  • BACKGROUND OF THE INVENTION
  • [0003]
    Many computing and entertainment embodiments allow for a user, player, or viewer to create an “avatar.” An avatar is typically a virtual manifestation of that user's “computerized physicality.” However, the prior art typically provides only limited options for a user who wishes to create an avatar, such as limited physical features, clothing, associated information, and the like. As such, a typical avatar allows for only very limited information about a user to be relayed by the avatar. More specifically, the physical characteristics of the avatar likely have only limited applicability to the physicality of the real-world user, due in part to the limited physical, clothing and the like options available in creating the avatar, and the typical information associated with the avatar, other than its physicality, is limited or non-existent.
  • [0004]
    Additionally, present avatars need to be created over and over again, and are highly variable for the same real user as between different applications using an avatar, in principal part because avatars are not typically transferable as between multiple applications. Further, present avatars present little or no monetization or marketing opportunities, nor do present avatars allow for collection of or provision to, potential transaction partners of the preferences, characteristics or interests of the actual user.
  • [0005]
    Thus, the need exists for an avatar, and an apparatus, system and method related thereto, that allows for transferability, improved physical relation to the actual user, more information regarding the actual user, and improved marketing, monetization and transaction opportunities related to the user's avatar.
  • SUMMARY OF THE INVENTION
  • [0006]
    An avatar is disclosed. The avatar includes computing code that provides for addition of the avatar as non-static content to at least two unique at least partially static web pages, and secondary computing code resident within the computing code, wherein the secondary computing code provides for association with at least one other portion of the computing code of: ones selected from a plurality of physical characteristics, ones selected from a plurality of clothes, ones selected from a plurality of accessories, a plurality of personal information, a plurality of preferences, and a plurality of recommendations.
  • [0007]
    A system for creating an online persona, including a widgetized avatar, and recommending content for viewing by a user of the online persona is also disclosed. The system includes computing code that provides for addition of the avatar as non-static content to at least two unique at least partially static web pages, secondary computing code resident within the computing code, wherein the secondary computing code provides for association with at least one other portion of the computing code of: ones selected from a plurality of physical characteristics, ones selected from a plurality of clothes, ones selected from a plurality of accessories, a plurality of personal information, a plurality of preferences, and a plurality of recommendations, and, a recommendation engine employing suitable to suggest content based on at least one of a user's community, popularity, known expertise, clicks, interests, and searches.
  • BRIEF DESCRIPTION OF THE FIGURES
  • [0008]
    Understanding of the present invention will be facilitated by consideration of the following detailed description of the preferred embodiments of the present invention taken in conjunction with the accompanying drawings, in which like numerals refer to like parts:
  • [0009]
    FIG. 1 illustrates an avatar in accordance with the present invention;
  • [0010]
    FIG. 2 illustrates an avatar in accordance with the present invention;
  • [0011]
    FIG. 3 illustrates an avatar in accordance with the present invention;
  • [0012]
    FIG. 4 illustrates a plurality of avatars in accordance with the present invention; and
  • [0013]
    FIG. 5 illustrates a flow diagram in accordance with the present invention.
  • DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS
  • [0014]
    It is to be understood that the figures and descriptions of the present invention have been simplified to illustrate elements that are relevant for a clear understanding of the present invention, while eliminating, for the purpose of clarity, many other elements found in typical avatar and computing apparatuses, systems and methods. Those of ordinary skill in the art may recognize that other elements and/or steps are desirable and/or required in implementing the present invention. However, because such elements and steps are well known in the art, and because they do not facilitate a better understanding of the present invention, a discussion of such elements and steps is not provided herein. The disclosure herein is directed to all such variations and modifications to such elements and methods known to those skilled in the art.
  • [0015]
    An avatar is understood by one of ordinary skill in the art to include a computer user's representation of him or herself, such as in the form of a two or three dimensional model used in computer games, social network applications, or other on-line communities. A typical avatar may further include, or have associated therewith, a user's name, a user's screen name, a handle, or text of interest, such as a trademark, saying, or poem, for example.
  • [0016]
    A widget in accordance with the present invention, and as will be understood by one of ordinary skill in the art, is a portable portion of code that may be installed or executed within any separate HTML based webpage by an end user without necessitating additional compilation of that code portion. Such widget code portions, in accordance with the present invention, are embeddable by the end user. As such, a widget in accordance with the present invention is any code portion that may be embedded by the end user within a selected page of HTML, XML, or like code that causes presentation of that selected web page. The widget, via the embedded code portion, thereby adds non-static content to the subject webpage.
  • [0017]
    The present invention includes a fully portable, widgetized avatar having associated therewith multiple items of social information that are generally requested for association with at least two different computing communities or transactions. Widgetization of the avatar of the present invention necessarily allows for portability of the avatar of the present invention. For example, creation of a typical avatar in accordance with the present invention may include the association of physical features, such as facial and hair, with the subject avatar, as well as the aforementioned user name, as shown in FIG. 1. Further, a myriad of additional information may be associated with the avatar, wherein such information is generally required or desired for use in computing communities or transactions. This information may be organized into multiple levels of detail, and/or multiple levels of accessibility to third parties in a computing community or transaction. Such levels of accessibility may be selected by the creator of the widgetized avatar based on characteristics of the third party endeavoring to access the subject avatar. For example, a user may have basic information, which may be selectable for viewing by all registered users of a particular community, as shown in FIG. 2.
  • [0018]
    In an exemplary embodiment, a user may have likes or dislikes, such as musical or motion picture tastes, job or educational status, age, location, income, marital status, and other computed communities with which that user is associated, associated with his or her avatar. The present invention provides a physical manifestation of all of this information, such as in a “trading card” format. For example, FIG. 2 illustrates an avatar wherein the front of the virtual trading card includes an avatar having particular physical features, clothing, accessories, activities, and the like, along with an associated user name. However, when an interaction, such as selection of a drop-down menu, selection of a link, a double click, or the like is undertaken to “flip” a trading card to the back, a myriad of additional information is displayed regarding the user related to the widgetized avatar, such as age, interests, likes and dislikes, employment status, and the like.
  • [0019]
    Needless to say, because the virtual manifestation of the physical trading card is embodied in the computing code that provides for the virtual manifestation, such computing code may be provided in such a normalized format that it is easily adopted into multiple computing communities or environments, and/or may be adopted as non-static content onto multiple different web pages. As such, the subject avatar may be incorporated into multiple social communities, fantasy sports communities, blogs, and the like. Further, avatars of particular interest to the general public, such as trading card avatars of musical artists or other famous persons, may be downloaded or referenced by fans of such famous persons. Such avatars may, in fact, be presented in non-classical formats, such as through a tab presentation on a web page designed by the user as a home page in a certain community, or that is set forth by a particular computing community. Such “celebrity” avatars, including in such non-classical formats, may include presentations or allow for interactions with celebrity suggestions or favorites, such as recipes, music, concerts, movies, talk shows, reality shows, or the like, and may further allow for purchases from or related to such suggestions or favorites.
  • [0020]
    As referenced hereinabove, a typical avatar may have associated therewith certain physical features, clothing, accessories or activities, for example. As such, the present invention is and includes a tool whereby such physical features, clothing, accessories, and activities may be taken from the real world and “virtualized,” for use with a subject avatar, as shown in FIG. 3. For example, famous clothing lines, such as Vera Wang clothing, or famous shoe lines, such as Nike sneakers, or famous accessories, such as Kate Spade purses, or well known activities, such as playing for the Philadelphia Phillies, and goods at well known retailers, such as Tiffany's, Macy's, or the like, may be virtualized for use with an avatar. As such, virtualized items may be made available for sale for use with an avatar just as the corresponding real items are generally for sale for use with the real world user correspondent to the avatar. Likewise, celebrity avatars may be presented as “model” widgetized avatars, and the user may be enabled to purchase those items worn by the celebrity's avatar, and/or that are endorsed by that celebrity, as shown in FIG. 4.
  • [0021]
    Thereby, for example, during or following creation of a discreet widgetized avatar and/or a widgetized avatar to be associated with the aforementioned avatar trading card, the user creating the avatar may have available a selectable library of options for association with the subject avatar, such as a searchable library of options searchable by key word, or a hierarchal library of options presented by topic. Such libraries may be presented as “stores,” for example, in which the avatar may “shop.” For example, for “fashion”, a user may enter a fashion “shopping” environment, such as a virtual “mall,” to be presented with available virtual clothing lines for the avatar. Such lines may be visually presented by piece of clothing, or pieces of clothing on a shelf, for example, as would be the case in a real-world shopping for the real world user correspondent to the avatar. For example, for “shirts”, the user may be presented with options such as Jones New York, Tommy Hilfiger, Fubu, Major League Baseball, National Football League, and the like, and such options may be presented as storefronts, for example. The user may then select one of the presented fashion shopping points for shirts, and then may be presented with the entire line of “real world” shirts associated with that fashion line, but, of course in a virtualized format. Thus, for example, upon selection of a Major League Baseball store, the user may be presented with a series of major league baseball team jerseys for association with that user's avatar. Needless to say, the user may then select the baseball jersey of that user's favorite team, and may in fact pay, such as through the use of a micropayment, for the use of that virtual jersey just as the user might pay for the purchase of a real world jersey of that user's favorite baseball team in a real world store. Similarly, lines of pants, dresses, suits, shoes, and the like may be made available for use with avatars, and may in fact be made available for purchase by users for use with avatars. Likewise, accessories or activities that would require purchase in the real world by the user may additionally allow for purchase of such accessories or activities in the virtual world for use with the user's widgetized avatar.
  • [0022]
    Additionally, the present invention may provide an upsell engine as illustrated in FIG. 5. The upsell engine may operate, upon purchase of a virtual item for association with the user's avatar, may present the user with an opportunity to purchase the same or similar article in the real world for real world use by the actual user based on that user's known preference for that article as evidenced by the purchase of the virtual article for use with the user's avatar. This may, of course, occur within an online store correspondent to the virtual store in which the avatar was “shopping.” The upsell engine may additionally or alternatively include presentation to the user of an advertisement for real world articles that are the same as or associated with the virtual article purchased by the user, or may allow for presentation of advertising related to likely related virtual or real world articles of interest to the user based on the user's expressed preference for the particular virtual article selected. Needless to say, the present invention may also be used to upsell in the inverse situation—that is, the situation in which the user purchases a real world article from a particular web site, or surfs a particular web site for real world goods and/or services, may cause the user to be presented with advertising for the purchase of the same or similar virtual articles, or associated or related virtual articles, or to be presented with a direct opportunity to purchase the same, similar, or related virtual articles at the point of purchase of the particular real world article.
  • [0023]
    Further, the present invention may allow for association of particular areas of interest, such as the clothing discussed above and/or particular levels of expertise with particular areas of interest, as related to the avatar and/or avatar trading card. As such, the user associated with the subject avatar may take a rating of that user's interest and expertise in certain areas from computing community to computing community. Thus, searches may be made available in one or more computing communities for persons having desired levels of expertise in certain areas. The user may thus accumulate expertise points in multiple computing communities at the same time, wherein such points may be associated with that user's transferable widgetized avatar, whereby a user's expertise may rise based on accumulated expertise points. Additionally and alternatively, a user's expertise in a certain area may increase based on feedback from other users in one or more computing communities in relation to the subject users expertise in a particular area, or a user's expertise may increase based on an assignment of expertise levels by one or more of the computing communities, or a user's expertise level may rise based on advice offered, amount of advice offered, or purchase of expertise or advice from that user in or more on-line computing communities. Thus, a search by a party in need, such as a key word search, for an expert in a particular area and may not return a user advertising to be an expert in a particular area, but instead may return a user adjudged to be an expert in a particular area by parties other than that user him or himself. Of course, in accordance with the present invention, such expertise levels may be associated with the avatar or avatar trading card, and as such may be subsequently transferred to other computing communities.
  • [0024]
    Thus, the avatar of the present invention enables a user to create a portable, fully virtual “person” for association with that user and carrying the characteristics of that user, including a personal profile and identification card that can be used in combination with any web page, webtop or desktop and any computing community, transaction or social networking situation. Thereby, the avatar of the present invention allows users to connect with other users and share ideas, content, expertise, and applications. Further, the avatar of the present invention thus assists in viral growth by offering users of certain or multiple computing communities an avatar that keeps all personal profile information in one transportable place. Additionally, the avatars of the present invention may provide a foundation for a recommendation and expertise engine employing an algorithm that may suggest content or an expert based on a user's community, popularity, known expertise, clicks, interests, searches, or the like.
  • [0025]
    The avatar of the present invention may include one or more of the user profile, physicality of avatar, user personal characteristics, user interests, user links, user photos, videos, or audio, user friends, user sayings, jokes, or the like, user notes, connections or message postings, and user clothing, accessories, activities and general style. As used herein, the computing communities and transactions to which the avatar of the present invention may be transferred include all computing communities, including telecommunications communities such as those accessible from cellular telephones, televisions, and the like.
  • [0026]
    Accordingly, virtual communities, such as a virtual mall, may be created in accordance with the present invention. A virtual mall may be equipped with a myriad of virtual “stores,” such stores having virtual, on-screen storefronts that may allow a user, such as via the aforementioned avatar, to virtually enter and shop at the store. Such stores may be mobile “widgets,” in a manner similar to the avatar discussed above, and as such may be placed in numerous online locations or communities, or may form a permanent part of a DNS mall location or community, for example. A user may shop within a virtual mall using an avatar or other similar online persona, as described hereinabove. Such an avatar may, for example, select a body type and/or style. Further, hair type, color and style have selected therefore clothing. This clothing may include tops, bottoms, shoes and accessories purchased at virtual stores that is, the online persona may mimic accessories and clothing accessible in a real world environment to the user.
  • [0027]
    As such, a virtual mall may present an online social community. This parallels the concept of a real world mall as a social networking point. The virtual mall of the present invention may be an extension of shopping as a social activity. Thus, a virtual mall may provide shopping, as well as a place to interact with friends, or to obtain and/or purchase entertainment.
  • [0028]
    The virtual mall may be presented as an outdoor mall, and/or may include mechanisms of a real world mall such as elevators, escalators, shuttles, hallways, movie theaters, food courts and the like. Similarly the virtual mall may take the form of an indoor mall, and/or may include with many levels of shopping. Alternatively, the virtual mall may take the form of a fantasy location, such as underwater, in outer space, or on the surface of the sun or moon, for example.
  • [0029]
    Users may browse through a virtual store in a manner similar to browsing in a real store. An avatar may enter different stores and look through merchandise. Such merchandise may be categorized based on a user query, or simply visible on-screen by type, for example. The virtual mall may thus provide virtual and/or online shopping, social networking, multiplayer games, movies and entertainment and the like. A user may interact with other mall shoppers, in real time or on a time delay, and may include seeking the best deals in groups, or “resting” virtual feet at a food court while catching up on the latest gossip or entertainment news.
  • [0030]
    Further, according to an aspect of the present invention, information regarding the user may be resident within the avatar of the present invention. This user and/or expertise information, as discussed above, may be used to populate a store or mall, wherein the stores offerings may be directed to the user profile associated the shopping avatar, or wherein the store provides offerings based on areas of expertise of the avatar of the storefront “owner.” For example, if user is interested in cars, such as European sports cars, for example, and this information is associated via the widget with the avatar, an automotive store may be provided by the mall to that user, with the “shelves” stocked with virtual and/or real/world parts for European sports cars, or cars, or car auctions, for example. Additionally, the sports car store may be an offering by a qualified expert in such cars, and as such, the user avatar may interact with an expert, namely the store “owner,” while shopping in the owner's virtual store. That is a user may interact with store personnel while shopping, such as via a chat.
  • [0031]
    Further, adjacent to the automotive store may be a store directed to another interest of the user. In fact, the mall may be populated with stores that match a user's interests. Such an automated mall or store populator may be provided as a site-building mechanism. More specifically, upon logging into or entering a virtual mall, the user's interest may be assessed, and during a brief pause, certain stores, or an entire mall, may be modified, added, removed, or otherwise populated to match the purchasing interests of the user, and/or for the user's avatar. Such a populator may be linked to the upsell engine discussed hereinabove, for example.
  • [0032]
    The virtual mall may allow for a user, via the user avatar, to simulate the shopping experience by browsing, searching, downloading, purchasing, and the like, and may provide checkout across multiple stores at checkout.
  • [0033]
    Controls may be used for moving the avatar about the mall and controlling avatar functions. For example, gaming controls may be configured to control avatar movements. For example, a joystick may be used. Alternatively, a keyboard control may be used, such as using the ↑, ↓, ←, and → keys, for example. The space bar may be used to rotate the avatar, for example. Alternatively, the keys W, A, S and D may direct the avatar through the virtual mall. The virtual mall may also have controls to run so that the avatar can get to stores quickly, or “teleport” to other stores, such as by clicking the mouse, for example.
  • [0034]
    Those of ordinary skill in the art may recognize that many modifications and variations of the present invention may be implemented without departing from the spirit or scope of the invention. Thus, it is intended that the present invention covers the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents.

Claims (18)

  1. 1. A virtual mall for shopping online, comprising:
    at least one online virtual storefront; and
    an avatar for virtually moving through said at least one online virtual storefront, said avatar comprising:
    computing code that provides for addition of the avatar as non-static content to at least two unique at least partially static web pages, wherein at least one of the partially static web pages comprises one of said at least one online virtual storefront, and wherein said computing code comprises personal information of a correspondent user; and
    secondary computing code resident within said computing code, wherein said secondary computing code provides for association of said computing code with the mobile computing code to allow for purchase, in accordance with the personal information, of virtual goods from said at least one virtual storefront for association with said avatar.
  2. 2. The mall of claim 1, wherein the virtual goods comprise at least one virtualized article of real world clothing.
  3. 3. The mall of claim 2, wherein the at least one article of real world clothing comprises a designer line of clothing.
  4. 4. The mall of claim 1, wherein said computing code comprises uncompiled computing code.
  5. 5. The mall of claim 1, wherein a display of said computing code comprises an approximate physical representation of the correspondent user.
  6. 6. The mall of claim 1, wherein a display of said computing code is two dimensional.
  7. 7. The mall of claim 1, wherein a display of said computing code is three dimensional.
  8. 8. The mall of claim 1, wherein the personal information includes at least one of a user name, a user screen name, a purchase tool, a handle, a trademark and a text of interest.
  9. 9. The mall of claim 1, wherein said at least two unique at least partially static web pages comprise HTML code.
  10. 10. The mall of claim 1, wherein at least one of said computing code and said secondary computing code are embeddable by the end user.
  11. 11. The mall of claim 1, wherein a display of said computing code includes at least facial features and hair.
  12. 12. The mall of claim 1, wherein the personal information includes musical tastes, motion picture tastes, job status, educational status, age, location, income, marital status, and online communities with which the user is associated.
  13. 13. The mall of claim 1, wherein a display of said computing code comprises a trading card format.
  14. 14. The mall of claim 13, wherein said trading card format flips responsive to at least one of selection of a drop-down menu, selection of a link, and a double click.
  15. 15. The mall of claim 13, wherein a flipped side of said trading card includes age, interests, likes, dislikes, and employment status.
  16. 16. The mall of claim 1, wherein the personal information comprises an indication of an expertise in interacting with at least one computing community.
  17. 17. The mall of claim 16, wherein the expertise is transferrable in conjunction with said computing code.
  18. 18. The mall of claim 16, wherein the expertise is in accordance with feedback from other ones of the user in the at least one computing communities.
US12628075 2008-03-13 2009-11-30 Widgetized avatar and a method and system of virtual commerce including same Abandoned US20100076870A1 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
US6933608 true 2008-03-13 2008-03-13
US12381663 US20090288015A1 (en) 2008-03-13 2009-03-13 Widgetized avatar and a method and system of creating and using same
US12628075 US20100076870A1 (en) 2008-03-13 2009-11-30 Widgetized avatar and a method and system of virtual commerce including same

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US12628075 US20100076870A1 (en) 2008-03-13 2009-11-30 Widgetized avatar and a method and system of virtual commerce including same
US12709710 US20100199200A1 (en) 2008-03-13 2010-02-22 Virtual Marketplace Accessible To Widgetized Avatars
US13841461 US20130254660A1 (en) 2008-03-13 2013-03-15 Tablet computer
US13852840 US20130227675A1 (en) 2008-03-13 2013-03-28 Tablet computer

Related Parent Applications (1)

Application Number Title Priority Date Filing Date
US12592207 Continuation US8533610B2 (en) 2008-03-13 2009-11-20 Widgetized avatar and a method and system of creating and using same

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US12381663 Continuation-In-Part US20090288015A1 (en) 2008-03-13 2009-03-13 Widgetized avatar and a method and system of creating and using same

Publications (1)

Publication Number Publication Date
US20100076870A1 true true US20100076870A1 (en) 2010-03-25

Family

ID=41065730

Family Applications (4)

Application Number Title Priority Date Filing Date
US12381663 Abandoned US20090288015A1 (en) 2008-03-13 2009-03-13 Widgetized avatar and a method and system of creating and using same
US12592207 Active 2030-03-27 US8533610B2 (en) 2008-03-13 2009-11-20 Widgetized avatar and a method and system of creating and using same
US12628075 Abandoned US20100076870A1 (en) 2008-03-13 2009-11-30 Widgetized avatar and a method and system of virtual commerce including same
US12628046 Abandoned US20100211479A1 (en) 2008-03-13 2009-11-30 Virtual marketplace accessible to widgetized avatars

Family Applications Before (2)

Application Number Title Priority Date Filing Date
US12381663 Abandoned US20090288015A1 (en) 2008-03-13 2009-03-13 Widgetized avatar and a method and system of creating and using same
US12592207 Active 2030-03-27 US8533610B2 (en) 2008-03-13 2009-11-20 Widgetized avatar and a method and system of creating and using same

Family Applications After (1)

Application Number Title Priority Date Filing Date
US12628046 Abandoned US20100211479A1 (en) 2008-03-13 2009-11-30 Virtual marketplace accessible to widgetized avatars

Country Status (2)

Country Link
US (4) US20090288015A1 (en)
WO (1) WO2009114183A3 (en)

Cited By (15)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120131478A1 (en) * 2010-10-18 2012-05-24 Scene 53 Inc. Method of controlling avatars
US20130031475A1 (en) * 2010-10-18 2013-01-31 Scene 53 Inc. Social network based virtual assembly places
USD723046S1 (en) * 2014-08-29 2015-02-24 Nike, Inc. Display screen with emoticon
USD723578S1 (en) * 2014-08-29 2015-03-03 Nike, Inc. Display screen with emoticon
USD723579S1 (en) * 2014-08-29 2015-03-03 Nike, Inc. Display screen with emoticon
USD723577S1 (en) * 2014-08-29 2015-03-03 Nike, Inc. Display screen with emoticon
USD724098S1 (en) 2014-08-29 2015-03-10 Nike, Inc. Display screen with emoticon
USD724099S1 (en) * 2014-08-29 2015-03-10 Nike, Inc. Display screen with emoticon
USD724606S1 (en) * 2014-08-29 2015-03-17 Nike, Inc. Display screen with emoticon
USD725131S1 (en) * 2014-08-29 2015-03-24 Nike, Inc. Display screen with emoticon
USD725129S1 (en) * 2014-08-29 2015-03-24 Nike, Inc. Display screen with emoticon
USD725130S1 (en) * 2014-08-29 2015-03-24 Nike, Inc. Display screen with emoticon
USD726199S1 (en) 2014-08-29 2015-04-07 Nike, Inc. Display screen with emoticon
US20150334447A1 (en) * 2008-10-01 2015-11-19 At&T Intellectual Property I, Lp Presentation of an avatar in a media communication system
JP2016515238A (en) * 2013-02-19 2016-05-26 アマゾン テクノロジーズ インコーポレイテッド Purchase of real goods and virtual goods

Families Citing this family (21)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8892999B2 (en) * 2007-11-30 2014-11-18 Nike, Inc. Interactive avatar for social network services
US9744466B2 (en) * 2008-03-13 2017-08-29 Mattel, Inc. Widgetized avatar and a method and system of creating and using same
US9053196B2 (en) 2008-05-09 2015-06-09 Commerce Studios Llc, Inc. Methods for interacting with and manipulating information and systems thereof
US9324173B2 (en) * 2008-07-17 2016-04-26 International Business Machines Corporation System and method for enabling multiple-state avatars
US8957914B2 (en) * 2008-07-25 2015-02-17 International Business Machines Corporation Method for extending a virtual environment through registration
US9223469B2 (en) * 2008-08-22 2015-12-29 Intellectual Ventures Fund 83 Llc Configuring a virtual world user-interface
US8460107B2 (en) 2008-10-09 2013-06-11 Wms Gaming, Inc. Controlling and presenting virtual wagering game environments
WO2011066559A3 (en) * 2009-11-30 2011-09-29 Fuhu, Inc. A virtual marketplace accessible to widgetized avatars
US20100333037A1 (en) * 2009-06-29 2010-12-30 International Business Machines Corporation Dioramic user interface having a user customized experience
US20110055016A1 (en) * 2009-09-02 2011-03-03 At&T Intellectual Property I, L.P. Method and apparatus to distribute promotional content
US20110107225A1 (en) * 2009-10-30 2011-05-05 Nokia Corporation Method and apparatus for presenting an embedded content object
US8850342B2 (en) * 2009-12-02 2014-09-30 International Business Machines Corporation Splitting avatars in a virtual world
US8458041B1 (en) * 2010-05-06 2013-06-04 Bjorn Markus Jakobsson Method, medium, and system for reducing fraud by increasing guilt during a purchase transaction
JP2012014676A (en) * 2010-05-31 2012-01-19 Sony Computer Entertainment Inc Virtual reality space providing system, and virtual reality space providing method and program
US8694899B2 (en) * 2010-06-01 2014-04-08 Apple Inc. Avatars reflecting user states
US9345973B1 (en) 2010-08-06 2016-05-24 Bally Gaming, Inc. Controlling wagering game system browser areas
WO2012019167A1 (en) 2010-08-06 2012-02-09 Wms Gaming, Inc. Browser based heterogenous technology ecosystem
US20120084669A1 (en) * 2010-09-30 2012-04-05 International Business Machines Corporation Dynamic group generation
US20140310079A1 (en) * 2011-08-11 2014-10-16 Shopvolution Limited System and method for electronic social shopping game platforms
US20130065685A1 (en) * 2011-09-12 2013-03-14 Microsoft Corporation Autobiographical Interface
KR20150090930A (en) * 2014-01-28 2015-08-07 엔에이치엔엔터테인먼트 주식회사 Game method and game system for sharing game scene

Citations (17)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5884029A (en) * 1996-11-14 1999-03-16 International Business Machines Corporation User interaction with intelligent virtual objects, avatars, which interact with other avatars controlled by different users
US20040042599A1 (en) * 2002-08-28 2004-03-04 Microsoft Corporation Virtual calling card system and method
US6901379B1 (en) * 2000-07-07 2005-05-31 4-D Networks, Inc. Online shopping with virtual modeling and peer review
US20050248574A1 (en) * 2004-01-30 2005-11-10 Ashish Ashtekar Method and apparatus for providing flash-based avatars
US7065494B1 (en) * 1999-06-25 2006-06-20 Nicholas D. Evans Electronic customer service and rating system and method
US20060294465A1 (en) * 2005-06-22 2006-12-28 Comverse, Inc. Method and system for creating and distributing mobile avatars
US20070113181A1 (en) * 2003-03-03 2007-05-17 Blattner Patrick D Using avatars to communicate real-time information
US20070168357A1 (en) * 2005-12-31 2007-07-19 G & G Commerce Ltd. Merchandise recommending system and method thereof
US20070219794A1 (en) * 2006-03-20 2007-09-20 Park Joseph C Facilitating content generation via messaging system interactions
US20070273711A1 (en) * 2005-11-17 2007-11-29 Maffei Kenneth C 3D graphics system and method
US20090064052A1 (en) * 2000-03-02 2009-03-05 Outersonic Limited, A United Kingdom Company On-Line Product Catalogue and Ordering System, and the Presentation of Multimedia Content
US20090094517A1 (en) * 2007-10-03 2009-04-09 Brody Jonathan S Conversational advertising
US20090144639A1 (en) * 2007-11-30 2009-06-04 Nike, Inc. Interactive Avatar for Social Network Services
US20090152349A1 (en) * 2007-12-17 2009-06-18 Bonev Robert Family organizer communications network system
US20090300525A1 (en) * 2008-05-27 2009-12-03 Jolliff Maria Elena Romera Method and system for automatically updating avatar to indicate user's status
US20100030578A1 (en) * 2008-03-21 2010-02-04 Siddique M A Sami System and method for collaborative shopping, business and entertainment
US7918388B2 (en) * 2005-01-25 2011-04-05 Seriosity, Inc. Attention economy for attention to messages, tasks and resources

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2005189104A (en) * 2003-12-25 2005-07-14 Shimadzu Corp Method for condensing and separating protein or peptide

Patent Citations (17)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5884029A (en) * 1996-11-14 1999-03-16 International Business Machines Corporation User interaction with intelligent virtual objects, avatars, which interact with other avatars controlled by different users
US7065494B1 (en) * 1999-06-25 2006-06-20 Nicholas D. Evans Electronic customer service and rating system and method
US20090064052A1 (en) * 2000-03-02 2009-03-05 Outersonic Limited, A United Kingdom Company On-Line Product Catalogue and Ordering System, and the Presentation of Multimedia Content
US6901379B1 (en) * 2000-07-07 2005-05-31 4-D Networks, Inc. Online shopping with virtual modeling and peer review
US20040042599A1 (en) * 2002-08-28 2004-03-04 Microsoft Corporation Virtual calling card system and method
US20070113181A1 (en) * 2003-03-03 2007-05-17 Blattner Patrick D Using avatars to communicate real-time information
US20050248574A1 (en) * 2004-01-30 2005-11-10 Ashish Ashtekar Method and apparatus for providing flash-based avatars
US7918388B2 (en) * 2005-01-25 2011-04-05 Seriosity, Inc. Attention economy for attention to messages, tasks and resources
US20060294465A1 (en) * 2005-06-22 2006-12-28 Comverse, Inc. Method and system for creating and distributing mobile avatars
US20070273711A1 (en) * 2005-11-17 2007-11-29 Maffei Kenneth C 3D graphics system and method
US20070168357A1 (en) * 2005-12-31 2007-07-19 G & G Commerce Ltd. Merchandise recommending system and method thereof
US20070219794A1 (en) * 2006-03-20 2007-09-20 Park Joseph C Facilitating content generation via messaging system interactions
US20090094517A1 (en) * 2007-10-03 2009-04-09 Brody Jonathan S Conversational advertising
US20090144639A1 (en) * 2007-11-30 2009-06-04 Nike, Inc. Interactive Avatar for Social Network Services
US20090152349A1 (en) * 2007-12-17 2009-06-18 Bonev Robert Family organizer communications network system
US20100030578A1 (en) * 2008-03-21 2010-02-04 Siddique M A Sami System and method for collaborative shopping, business and entertainment
US20090300525A1 (en) * 2008-05-27 2009-12-03 Jolliff Maria Elena Romera Method and system for automatically updating avatar to indicate user's status

Cited By (18)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20170195709A1 (en) * 2008-10-01 2017-07-06 At&T Intellectual Property I, L.P. Presentation of an avatar in a media communication system
US9648376B2 (en) * 2008-10-01 2017-05-09 At&T Intellectual Property I, L.P. Presentation of an avatar in a media communication system
US20150334447A1 (en) * 2008-10-01 2015-11-19 At&T Intellectual Property I, Lp Presentation of an avatar in a media communication system
US20130031475A1 (en) * 2010-10-18 2013-01-31 Scene 53 Inc. Social network based virtual assembly places
US8949717B2 (en) * 2010-10-18 2015-02-03 Yehonatan Rafael Maor Method of controlling avatars
US20120131478A1 (en) * 2010-10-18 2012-05-24 Scene 53 Inc. Method of controlling avatars
JP2016515238A (en) * 2013-02-19 2016-05-26 アマゾン テクノロジーズ インコーポレイテッド Purchase of real goods and virtual goods
USD723577S1 (en) * 2014-08-29 2015-03-03 Nike, Inc. Display screen with emoticon
USD724098S1 (en) 2014-08-29 2015-03-10 Nike, Inc. Display screen with emoticon
USD724099S1 (en) * 2014-08-29 2015-03-10 Nike, Inc. Display screen with emoticon
USD725131S1 (en) * 2014-08-29 2015-03-24 Nike, Inc. Display screen with emoticon
USD725129S1 (en) * 2014-08-29 2015-03-24 Nike, Inc. Display screen with emoticon
USD725130S1 (en) * 2014-08-29 2015-03-24 Nike, Inc. Display screen with emoticon
USD726199S1 (en) 2014-08-29 2015-04-07 Nike, Inc. Display screen with emoticon
USD723578S1 (en) * 2014-08-29 2015-03-03 Nike, Inc. Display screen with emoticon
USD723579S1 (en) * 2014-08-29 2015-03-03 Nike, Inc. Display screen with emoticon
USD723046S1 (en) * 2014-08-29 2015-02-24 Nike, Inc. Display screen with emoticon
USD724606S1 (en) * 2014-08-29 2015-03-17 Nike, Inc. Display screen with emoticon

Also Published As

Publication number Publication date Type
US8533610B2 (en) 2013-09-10 grant
WO2009114183A2 (en) 2009-09-17 application
US20100211479A1 (en) 2010-08-19 application
WO2009114183A3 (en) 2010-02-18 application
US20100077315A1 (en) 2010-03-25 application
US20090288015A1 (en) 2009-11-19 application

Similar Documents

Publication Publication Date Title
Deuze Convergence culture in the creative industries
Jordan Designing pleasurable products: An introduction to the new human factors
Lury Brands: The logos of the global economy
Holt Why do brands cause trouble? A dialectical theory of consumer culture and branding
US7373377B2 (en) Interactive virtual thematic environment
Messinger et al. Virtual worlds—past, present, and future: New directions in social computing
Denegri‐Knott et al. Concepts and practices of digital virtual consumption
Andrejevic Reality TV: The work of being watched
US20030156134A1 (en) Graphic chatting with organizational avatars
Arvidsson Brands: Meaning and value in media culture
US20100299616A1 (en) Collaborative Activities in On-Line Commerce
De Kare-Silver E-shock 2000: the electronic shopping revolution: strategies for retailers and manufacturers
US20080235078A1 (en) System and method for target advertising
US7168051B2 (en) System and method to configure and provide a network-enabled three-dimensional computing environment
Fiore et al. For fun and profit: Hedonic value from image interactivity and responses toward an online store
Barnes et al. Brand value in virtual worlds: an axiological approach
US8239487B1 (en) Method and apparatus for promoting desired on-line activities using on-line games
US20130290147A1 (en) Gifting of Virtual Items Between Users of a Virtual Space
US7054928B2 (en) System for viewing content over a network and method therefor
US20110105220A1 (en) Real-world items unlocking virtual items online and in video games
US7342587B2 (en) Computer-implemented system and method for home page customization and e-commerce support
US20080081701A1 (en) Virtual environment for computer game
US20030172174A1 (en) On-line product catalogue and ordering system, and the presentation of multimedia content
US20060143095A1 (en) Method and system of an integrated business topography and virtual 3D network portal
US7143358B1 (en) Virtual world internet web site using common and user-specific metrics

Legal Events

Date Code Title Description
AS Assignment

Owner name: FUHU HOLDINGS, INC., CALIFORNIA

Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:FUJIOKA, ROBB;REEL/FRAME:028338/0621

Effective date: 20120604

AS Assignment

Owner name: MATTEL, INC., CALIFORNIA

Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:FUHU, INC.;REEL/FRAME:037917/0590

Effective date: 20160126