US1589948A - Advertising display stand - Google Patents

Advertising display stand Download PDF

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Publication number
US1589948A
US1589948A US30286D US3028625D US1589948A US 1589948 A US1589948 A US 1589948A US 30286 D US30286 D US 30286D US 3028625 D US3028625 D US 3028625D US 1589948 A US1589948 A US 1589948A
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United States
Prior art keywords
section
display stand
matter
easel
exhibited
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Expired - Lifetime
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US30286D
Inventor
Degginger Henry
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REGENSTEIN VEEDER CO
REGENSTEIN-VEEDER Co
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REGENSTEIN VEEDER CO
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Priority to US30286D priority Critical patent/US1589948A/en
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    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F1/00Cardboard or like show-cards of foldable or flexible material
    • G09F1/04Folded cards

Definitions

  • oo wi" i improvein aaverti-sing u' play stands the ..-.u'e. lfhe invention has to iaiti-cularly Cl() i 'th an roprored construction el" advertisingr die Aand tor exhibiting lithographs and similar pictures.
  • the displa" at herein disclosed is jpiarticularly intended ⁇ for displaying lithograph pictures and similar advertising matter ou show cases, display windows, etc.
  • One of the objects of thev invention is to provide a construction of display stand such that the display material can be ea 'ly inserted or removed therelfrom by direct application distinguished irom a typeV of con- ,ffstruction in which it is necessary to slide 'the display matter into place. ln this connection. it will. be understood that where the display .matter consists ol relatively thin sheets, such as sheets of paper, it is very inconvenient to slip the same into a narrow groove, particularly where the sheets are of relatively largge size.
  • l provide a display stand having ⁇ its back portion suitably hinged, so that it can be swung' up inst the back of the trent trame section thus clamp the edges ot the exhibited matter firmly all around 'their periphery. ln connection with the foregoing, this construction also makes it possible to bring the exhibited matter into position by a direct application of clamping ⁇ forces instead. etna sliding*- application.
  • Another feature of the invention relates to the provision or a very simple and inexpensive yet ell'ective means 'tor securing ⁇ the hinged and trame sections together after the exhibited matter has liieen set into place. ln this connection7 a further object is to provide an arrangement such that this securing means may be established as a portion ot' the frame section itself.
  • Figure 1 shows a back face view of one 'torni of display stand embodying the features et the present invention, the easel being folded over to the baclr section;
  • Fig'. 2 is a 'front face view corresponding to Fig. l;
  • . shows an et view similar to that .nu 1-, but having' reference to the con.- iction of Figs. 6, 7' and 8:.
  • E rrine iirstto the construction shown in E 1 to 5 inclusive the same includes a tron:I .trame section ll together with a back section 12. These sections are joined togrether alone ⁇ their lower edge, as shown at and the back section is preferably creased along the line 1st, so that it can be easily folded on said crease for insertion or removal ot the exhibited matter.
  • the front 'traine section ll. is provided with the large display opening ⁇ 15, and the, hack section is preferably ot 'full size compared to the trame section. so that the exhibited mattei.' may be clamped all around its edge.
  • rllhe upper portion of the trame member 11 is creased or semi-out, as shown at 16 .in Fig. at, in particular, so as to establish a ilap 1T which can be folded down against the back tace ot the upper edge of the back section 12. ln order to lock the parts together, l have provided a buttoner including the ⁇ grommet 18 on the flap 17 and the stud 19 on the upper portion oit the back section l2.
  • the central lower portion of the back section is die out to establish an easel 20 which may be turned out to project at right angles from the back section l2 by reason of the folding line 2l, shown particularly in Fig. l. rIhe lower edge 22 of this easel is preferably cut upwards on a suitable angle, so that when the display stand is supported by the easel it will tilt backwardly, as shown in Fig. 3.
  • a locking lug on the back section may also be established, the same having its upper edge recessed, as shown at :24, so that when folded down at right angles to the back section, as shown in Fig. 3, said lug 23 will effectively lock the easel in the right angle position.
  • This locking action may also be accentuated by a notch 25 formed in the easel member itself durii'ig the die cutting operation.
  • Figs. 6 to lO inclusive The construction shown in Figs. 6 to lO inclusive is similar to that already explained with the main difference, however, that the back section is buttoned by the use of a separate lug 27 which has its upper end 28 gluedor otherwise attached to the bach face of the upper portion of the front frame section ll. vVhen using the construction of Figs. 6 to 10 inclusive, it will be noted that the lug 27 is itself set backwardly a substantial distance from the back face of the front frame section, equal to the thicliness of the lug 28. Consequently, when the parts are buttoned together said lug 27 will lie more smoothly and to better advantage against the back section itself.
  • a display stand for the purpose specilied including in combination a front frame section having a display opening for the display of exhibited sheet matter, a back section having its lower edge portion hinged to the ⁇ lower portion of the front frame section and adapted to be swung away therefrom after the insertion or removal of exhibited mattei', an easel integral with the back sec-- tion and die cut therefrom and having its uncut portion hinged with respect to thc back section about a vertical folding line, together with means for securing the upper edge portions of the front frame and back sections together comprising a member hinged to the back face Of the upper poi" tion of the front frame section in position to be folded down against the back face of the back section, and suitable buttoning devices on said member and on the upper portion of the back sect-ion, substantially as described.

Description

June 22 1926.
- H. DEGGINGER ADVERTISING DISPLAY STAND Filed M ay 14, 1925 2 Sheets-Sheet l unmmnumuHlm?IllmmnmmW 7 'will ra l uw Il l n! June 22 1926.
. H. DEGGNGER ADVERTISING DISPLAY STAND Filed May 14 I 1925 Hmmllunmlm l HUHIWHM C 2 Sheets-Sheet 2 Patented June 22, '1926.
Unirse i .a consort..
ASSGNOR TG CO., ON 03? IELLINGIS.
Ap li'eation filed vay le,
oo wi" i improvein aaverti-sing u' play stands the ..-.u'e. lfhe invention has to iaiti-cularly Cl() i 'th an roprored construction el" advertisingr die Aand tor exhibiting lithographs and similar pictures. The displa" at herein disclosed is jpiarticularly intended `for displaying lithograph pictures and similar advertising matter ou show cases, display windows, etc.
One of the objects of thev invention is to provide a construction of display stand such that the display material can be ea 'ly inserted or removed therelfrom by direct application distinguished irom a typeV of con- ,ffstruction in which it is necessary to slide 'the display matter into place. ln this connection. it will. be understood that where the display .matter consists ol relatively thin sheets, such as sheets of paper, it is very inconvenient to slip the same into a narrow groove, particularly where the sheets are of relatively largge size. According` to one feature ot the present invention, l provide a display stand having` its back portion suitably hinged, so that it can be swung' up inst the back of the trent trame section thus clamp the edges ot the exhibited matter firmly all around 'their periphery. ln connection with the foregoing, this construction also makes it possible to bring the exhibited matter into position by a direct application of clamping` forces instead. etna sliding*- application.
Another feature of the invention relates to the provision or a very simple and inexpensive yet ell'ective means 'tor securing` the hinged and trame sections together after the exhibited matter has liieen set into place. ln this connection7 a further object is to provide an arrangement such that this securing means may be established as a portion ot' the frame section itself.
Other objects and uses et the invention will appear from a detailed description ot the same, which consists in the features of construction and combinations o'f parts hereinatter described and claimed.
ln the drawings:
Figure 1 shows a back face view of one 'torni of display stand embodying the features et the present invention, the easel being folded over to the baclr section;
Fig'. 2 is a 'front face view corresponding to Fig. l;
section on the line o. b, i.. leoairV the direction ot iearrows, the easel being` turned out into sh `=ws an edge view corresponding l, br*L fith the back section unbutd away Jlom the trame sec- Y :5. direct application of the ex..- atter. as shown by the dotted lines;
`eed scale `fragvertical section through. a buttoning V:hin/ent oitV the arrangement of Figs.y 1
inclusive g. (i shows a back 'ace view of a modi- 'torni oit construction in which the back section buttoned to the traine section by e shows a front Jrace view correspond- 1iows a vertical section on the line 6, looking in the direction of ws. but with the easel'. turned out working` position;
. shows an et view similar to that .nu 1-, but having' reference to the con.- iction of Figs. 6, 7' and 8:. and
10 shows on an enlarged scale a 'tragment ary vertical section through the buttoninp; device ott the construction et Figs. 6, 7, 8 and 9.
E rrine iirstto the construction shown in E 1 to 5 inclusive, the same includes a tron:I .trame section ll together with a back section 12. These sections are joined togrether alone` their lower edge, as shown at and the back section is preferably creased along the line 1st, so that it can be easily folded on said crease for insertion or removal ot the exhibited matter. The front 'traine section ll. is provided with the large display opening` 15, and the, hack section is preferably ot 'full size compared to the trame section. so that the exhibited mattei.' may be clamped all around its edge.
rllhe upper portion of the trame member 11 is creased or semi-out, as shown at 16 .in Fig. at, in particular, so as to establish a ilap 1T which can be folded down against the back tace ot the upper edge of the back section 12. ln order to lock the parts together, l have provided a buttoner including the `grommet 18 on the flap 17 and the stud 19 on the upper portion oit the back section l2.
Preferably, the central lower portion of the back section is die out to establish an easel 20 which may be turned out to project at right angles from the back section l2 by reason of the folding line 2l, shown particularly in Fig. l. rIhe lower edge 22 of this easel is preferably cut upwards on a suitable angle, so that when the display stand is supported by the easel it will tilt backwardly, as shown in Fig. 3.
During the die cutting operation there may also be established a locking lug on the back section, the same having its upper edge recessed, as shown at :24, so that when folded down at right angles to the back section, as shown in Fig. 3, said lug 23 will effectively lock the easel in the right angle position. This locking action may also be accentuated by a notch 25 formed in the easel member itself durii'ig the die cutting operation.
Reference to Fig. 4t, will show the fact that the exhibited matter, suoli as a sheet 26, may be very easily set into place when the back section has been tilted away from the front frame section, after which the two sections are brought together and buttoned, as already explained. This will make it possible to easily insert or remove very thin sheets of exhibited matter without damage to them and loss of time by the operator.
The construction shown in Figs. 6 to lO inclusive is similar to that already explained with the main difference, however, that the back section is buttoned by the use of a separate lug 27 which has its upper end 28 gluedor otherwise attached to the bach face of the upper portion of the front frame section ll. vVhen using the construction of Figs. 6 to 10 inclusive, it will be noted that the lug 27 is itself set backwardly a substantial distance from the back face of the front frame section, equal to the thicliness of the lug 28. Consequently, when the parts are buttoned together said lug 27 will lie more smoothly and to better advantage against the back section itself.
I prefer to malte both of front and back sections of card board or sheet paper board or other similar material, since the same can be readily die cut and at the same time will present sufiicient stiffness for the work intended.
lVhile I have herein shown and described only certain embodiments of the features of my present invention, still I do not intend to limit myself to the same, except a.; I may do so in the claim.
I claim:
As a new article of manufacture, a display stand for the purpose specilied including in combination a front frame section having a display opening for the display of exhibited sheet matter, a back section having its lower edge portion hinged to the` lower portion of the front frame section and adapted to be swung away therefrom after the insertion or removal of exhibited mattei', an easel integral with the back sec-- tion and die cut therefrom and having its uncut portion hinged with respect to thc back section about a vertical folding line, together with means for securing the upper edge portions of the front frame and back sections together comprising a member hinged to the back face Of the upper poi" tion of the front frame section in position to be folded down against the back face of the back section, and suitable buttoning devices on said member and on the upper portion of the back sect-ion, substantially as described.
HENRY DEGGlNGER.
US30286D 1925-05-14 1925-05-14 Advertising display stand Expired - Lifetime US1589948A (en)

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Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2465971A (en) * 1947-04-07 1949-03-29 Langwood Products Toy with magnetic assembly
US2641858A (en) * 1946-03-20 1953-06-16 Chicago Cardboard Company Display frame
US4033060A (en) * 1975-08-25 1977-07-05 Lawrence Simone P Picture frame construction
WO1989006192A1 (en) * 1988-01-07 1989-07-13 Weir Eldon L Mailable, self-contained display unit
US20050193604A1 (en) * 2004-03-03 2005-09-08 Benjamin Fein Combination retail display card and display easel
US20090229157A1 (en) * 2006-05-15 2009-09-17 Anne Suzette Mehler Decorative frame assembly and method

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2641858A (en) * 1946-03-20 1953-06-16 Chicago Cardboard Company Display frame
US2465971A (en) * 1947-04-07 1949-03-29 Langwood Products Toy with magnetic assembly
US4033060A (en) * 1975-08-25 1977-07-05 Lawrence Simone P Picture frame construction
WO1989006192A1 (en) * 1988-01-07 1989-07-13 Weir Eldon L Mailable, self-contained display unit
US20050193604A1 (en) * 2004-03-03 2005-09-08 Benjamin Fein Combination retail display card and display easel
US20090229157A1 (en) * 2006-05-15 2009-09-17 Anne Suzette Mehler Decorative frame assembly and method
US8146280B2 (en) 2006-05-15 2012-04-03 Anne Suzette Mehler Decorative frame assembly and method

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