US1043243A - Advertising device. - Google Patents

Description

J. T. H. MITCHELL.

ADVERTISING DEVICE.

APPLICATION FILED APR. 5, 1909.

1,043,243. Patented Nov. 5, 1912.

2 SHEETS-SHEET 1.

WW m 4 wknj'zgceza J'. T. H, MITCHELL.

ADVERTISING DEVICE.

APPLICATION FILED APR. 5, 1909.

Patented Nov. 5, 1912.

2 SHEETSSHEET Z mkoenr. c75772 UNITED STATES A:

ADVERTISING DEVICE.

Specification of Letters Patent.

" Patented Nova, 1912.

Application filed April 5, 1909. Serial No. 483,665.

To all whom it may concern.

Be it known that I, J OHN T. H. MITCHELL, a citizen of the United States, and a resident of Chicago, Cook county, and State of Illinois, have invented a certain new, useful, and Improved Advertising Device, of which the following is a full, clear, and exact description, such as will enable others skilled in the art to which it appertains to make and use the'same.

My invention relates to advertising devices and has particular reference to improvements in such as partake of the character of postal letters and cards.

The object of my invention is to provide an improved single address or self-addressed advertising device in the nature of a personal letter form, but constituting-its own closure or envelop, and having a part formed to be detached and to serve as a return card or postal card. i 4

Another object of my invention is to provide an advertising device of the class mentioned which shall constitute a combined circular letterzor circular and an open'' ended envelop, business card, or postal and other articles, as samples, maybe inclosed and sent through themails as third class matter, to wit, at one centpostage per piece.

A special object of the invention is to prov vide an advertising device which shall reng means formed quire no other address than the name of the recipient on the return card portion of the device. I

My invention consists generally in a substantially rectangular ungumrned sheet of paper or card-board scored transversely to form several. folds -or' flaps, one of the end folds being provided with insight opening and the opposite end fold being formed for detachment and constituting a retqrn card orpostal,'the name upon which is visible through said opening when the device is folded. a

My invention also consists in a device of the foregoing description having insert holdin it, in combination with a card, postal or insert formed or shaped to I be held by 50 I the aforesaid holding means and the folds of the sheet. And further my invention consists in a device of the foregoing. description provided with means for conveniently sealing it in folded condition.

My invention may-also be briefly defined as a combined single address return card letter sheet or circular and opeii integral ended envelop, which complies with the postal regulations regarding ease of inspection of all parts and surfaces, and which may be sent through the mails for one cent postage.

The invention will be more readily understood by reference to the accompanying drawings forming a part of the specification, andin which Figure 1 is a perspective view of an advertising device embodying my invention.

I Fig. 2 is a perspective view showing the de vice partially folded.- Fig. 3 is a perspective view showing-the device folded and ready for the mails. Fig. 4 is a sectional view on the line as, a: of Fig. 3. Fig. .5 is a view like unto Fig. 1 illustrating a modified form of my device; and- Fig. 6 illustrates a further modification of the invention.

My Invention is capable of fication than indicated therefore, I do not, and limit or confine my devices shown and further modiin the drawings; shall not herein, invention to the specific herein described in detail. But in all of its forms I prefer that my invention-shall be typified by a size and a shape. which conform to the ordinary usages of stationery in commerce, whether the main part or body of the device he made up of three or more folds or flaps.

As shown in the drawings, in carrying out my invention l prefer to employ a substantially rectangular sheet or body A of thick paper or card-board, and I which divide the body into three folds or flaps a-, a and a the proportions being such that when the device is folded, it resembles, and has substantially the proportions of, a commercial envelop, see Fig. 3. One end-fold, either the'top or the bottom of the sheet, contains, desirably near one edge, an opening a, the width and height of which are sufiicient to disclose a written, typewritten or on the "fold which lies beneath it when. the device is folded, see Figs. 2 and 3. This opening as shown is preferably located midway of the width of the body A and near the edge that appears to bethe bottom edge of the envelop-likeclosure when the device is ready to be m'ailed, see Fig. 3.

The entire inner surface A of the folds a and a is adapted to bear, and does bear the advertising matter, printed letter or communication, represented by the lines D. The position of the sight opening a removes it score the same upon two transverse lines 6 and '0,

printed address that appears I a stamp or a place for a stamp the word post-card and the name and address f of the sender of the advertisingdevice or the name of the person or concern with whom he wishes the recipient to communicate. The back or outer surface F of the fold a bears either a definite printed return message or a space or form for a special message to be written thereon. Below the message f I print or write the name and address of the person who is to receive the advertising device, and this name and address f are so positioned on the fold a as to show through the opening a (see Fig. 3) when the device is prepared for the mails. I prefer that the line cshall be a line of partial or complete perforations so thatthe fold a may be readily detached from the fold a When thus detached it may be mailed like an ordinary postal card, this being the manner in which the return or reply information is given to the advertiser.

It will be noted that the name of the recipient on the back of the fold a by being visible through the opening a furnishes the initial address for the device as a whole. A gummed sticker E which is folded on and stuck to the edge of the part a and the lower part of the fold a after the device is folded, serves to retain the device in folded, envelop-like condition, as it appears in Fig. 3. Upon one of the outer surfaces of such outer folds a, a ,I prefer in practice to place a picture or other thing of value as a means of attracting attention to and causing the preservation of one of said folds or portions in accordance with the invention that-is described and claimed in my Letters Patent No. 861,747, dated July 30, 1907; but that invention is not of moment here beyond this, that I form this present advertising device in such manner as to enable the conjoint use of this invention with that defined in said Letters Patent.

. It should here be understood that I sometimes modify the hereinbefore described device by extending the personal letter or advertising matter D onto the part a making either the part a or the part a the top of the letter, but in such cases I retain the fea ture of the recipients name on the back or outer part of the fold a.

It frequently occurs that it is desirable to use this folder or device as a carrier or envelop for other cards, samples or booklets intended for the recipient or addressee. And I adapt my device to such uses by providing the post-card fold, a with diagonal cuts or slits (1 in the corners which are adjacent to the score 0. These cuts, as shown in Fig. 5, receive the corners of additional cards or other articles which are somewhat smaller than the fold a, thus held such articles or cards F cannot escape from the device after it is folded and sealed and pass through the mails without danger of loss. In lieu of the structure shown in Fig. 5 I may provide the fold a with lugs or integral clips a beneath which the insert F is placed before the device is folded and sealed. A stamp G on the outside of the fold a completes the device for the mails.

Having thus described my invention I claim as new and'desire to secure by Letters Patent:

A. mailing sheet comprising a central section and end sections successively foldable upon said central section, the inner folded end section being removable and constituting a return card having upon its inner face the name and address of the sender and upon its outer face the name and address of the addressee and the opposite end section having an opening through which the addressees address is exposed when the sheet is folded, the combined inner surfaces of said last mentioned end section and of the central section forming a letter surface.

In testimony whereof, I have hereunto set my hand, this 3rd day of April, 1909, in the presence of two subscribing witnesses.

JOHN T. H. MITCHELL.

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