UA109715U - DATA PROCESSING SYSTEM FOR PROVIDING FINAL CONSUMERS TO PERSONALIZED PROPOSALS FOR GOODS AND SERVICES - Google Patents

Abstract

A data processing system for providing end-users with personalized product and service offerings includes: a hardware and software system with at least one cloud server, simultaneously accessible to multiple users and multiple vendors of sales offers that connect to servers via the Internet via telecommunication devices; an interface that allows multiple vendors of bidding offers to download outbound offers; many access points related to the hardware and software complex and intended for the conclusion of trade offers. a user database designed to store user information; a request processing unit configured to process and subsequently escort a request from a user, an access control module performing data processing from sensors, and generating an access point marker, said tag containing encoded information about the characteristics of a particular access point for each user personally; an offer adaptation module that performs data processing and personal offerings for the user based on the access point marker, trade offer database, access control module, and user database. The access points are designed as an electronic device designed to uniquely identify the location from which access to the hardware and software and Internet services and / or services

Description

The utility model belongs to digital data processing systems intended for commercial use, in particular to a system for personal provision of offers for goods and services, and can be used in computer networks to serve a wide range of customers when providing product offers that are formed based on location , from which the user logged in.

From the state of the art, a remote order management system is known (RF Patent Me106414,

IPC 2060 30/00, publ. 17.02.2011), which includes interconnected via the Internet: at least one remote system server, at least one terminal of the supplier of goods and/or services. The terminal of the supplier of goods and/or services of the supplier includes means of identification of the completed order. The terminal of the customer of goods and/or services includes means of the interface and means of forming the identifier of the completed order, means of determining geographical coordinates associated with at least one global navigation satellite system, means of access to at least one digital map, means of forecasting quality and demand and assessing access to at least one ordered product and/or service. The known system does not process and provide order data individually for each customer.

A known method of room service (Patent 5 8498899 B2, IPC 2060 30/00, 1060 50/00, publ. 07/30/2013, in particular hotels and similar institutions using a variety of user devices installed in hotel rooms, combined in an automated a system for receiving and processing orders from guests. Each user device includes an interactive graphical user interface, a data processing unit and a data storage device. Such a solution has limited functionality due to the fact that the proposed method ensures the provision of minimal information about possible services , for example, only displays visual food items on user device screens according to the time of day, i.e. breakfast menu items are displayed in the morning, lunch menu items are displayed in the middle of the day, and dinner menu items are displayed in the evening hours.

A known method of providing information assistance, which includes a concierge-type service (Patent 5 20090074168 Ai1, МПК НО4М 3/42, publ. 19.03.2009. When implementing this method, the user can get access to a concierge-type information assistance service and can

You can order a table in a restaurant, buy goods and get a list of films with the help of an operator or agent. In this technical solution, the real location of the user is not taken into account when accessing information assistance (list of services).

From the state of the art, a method of receiving, processing and managing service requests received from the user is known (Patent 05 8731984 B2, IPC С2О6О 10/00, publ. 05/20/2014

The method describes procedures for receiving a request from a user for the provision of a concierge service, processing the request, sending the request to a server in the customer relationship management system, and automatically coordinating a request for one or more concierge services.

This solution is only intended to provide a choice of service point on the travel route specified by the user himself, which limits the scope of application.

The method and system of providing an electronic menu are known (Patent 5 8898075 B2, IPC 2060 30/00, 2060 50/00, publ. 11/25/2014 | This decision describes the operation of a server that interacts with electronic devices for placing orders by customers. The server receives order information sent by one of the electronic ordering devices, from one or more customers, and forms an electronic menu that is displayed by the electronic device.In this solution, when forming the electronic menu, the wishes of the customers and their history of orders/purchases and made but this technical solution does not provide for the possibility of forming a new menu for a certain client taking into account, for example, his age, weight, his financial capabilities, and most importantly, taking into account the place of installation of the electronic device from which the order was made.

Also known electronic menu and concierge system | patent application 05 20070038727 A1,

IPC sSObE 15/16, publ. 15.02.2007, which are intended for use in the hotel and tourist business. Electronic menu and concierge system is a centralized

Internet service is available for hotel guests and visitors. The system can provide information about hotels, namely: events, local attractions, restaurants. This decision does not provide for differentiated formation of the electronic menu for each user.

The useful model is based on the task of creating a data processing system for providing end users with personalized offers for goods and services, in which, by introducing additional modules with new functions into the system, the possibility of automatic selection and provision of personal trade offers is ensured in accordance with the data that contained in the access point token.

The specified task is solved by the fact that the proposed data processing system for providing end consumers with personalized offers for goods and services, containing a software and hardware complex, with at least one cloud server, simultaneously available to many users and many suppliers of trade offers connected to the servers through the Internet using telecommunication devices; an interface that allows multiple vendors of trade offers to upload source offers; a set of access points connected to the software and hardware complex and intended for the output of trade offers, and the specified software and hardware complex includes: a database of trade offers, intended for placing and saving offers from suppliers of trade offers; a user database designed to store information about users; a request processing module, made with the possibility of processing and further support of a request from the user, in which, according to a useful model, the access points are made in the form of an electronic device designed for unambiguous identification of the place from which access to the software and hardware complex takes place, and connected by Internet services and/or with at least one sensor and/or executive device, and the hardware and software complex additionally includes: an access control module that processes data from sensors and generates an access point token, and the specified token contains coded information about the characteristics of a certain access point for each user personally; the offer adaptation module, which performs data processing and the formation of personal offers for the user, taking into account the provided access point token, the data of the trade offer database, the access control module and the user database.

In addition, the hardware and software complex includes a marketing processing module and an advertising processing module.

In addition, the access points are made in the form of a machine-readable code applied to the surface.

In addition, in the system, the sensors associated with the access point are a motion sensor and/or a temperature sensor, and/or a lighting sensor, and/or a humidity sensor, and others.

The implementation of the utility model will be described further in accordance with the attached drawings, which are presented for the purpose of explanation and in no way limit the scope of the utility model. The following graphic diagrams are attached to the application: in fig. 1 schematically shows the proposed system, in fig. 2 shows the block diagram of the formation of the access point marker, in fig. A block diagram of the formation and execution of a user's order is shown, and Fig. 4 schematically shows the structure of data exchange in the proposed system.

The data processing system for providing personal trade offers includes a software-hardware complex (PAK) 1 with a network of cloud servers (not shown). Users can connect to the servers using the Internet using their telecommunication devices 2 and providers of trade offers using devices 3.

A special interface is provided for uploading 5 trade offers to the database. The system uses many access points 4, connected by software and hardware complex 1 and intended for the output of trade offers.

Software and hardware complex 1 includes: - database of trade offers 5; - user database 6; - request processing module 7; - access control module 8; - proposal adaptation module 10; - marketing module 11; - advertising processing module 12.

The database of trade offers 5 is intended for placing offers from suppliers and further work with the user.

It consists of: - catalog of offers; - supplier's office; - directory of access points.

User database 6 contains information about users and is made with the possibility of constant updating.

The request processing module 7 is intended for processing and further support of requests from the user. It consists of: - the user's office; - order coordination unit with the supplier; - order logistics block.

The access control module 8 is designed to process data from the sensors of the access point 4 and generate the access token 9 for each user personally.

The offer adaptation module 10 is designed for data processing and the formation of individual offers for the user taking into account the data of the trade offer database 5, the access control module 8, and the data of the user database 6.

Marketing module 11 is designed to conduct promotional activities and support customer loyalty programs.

The advertising processing module 12 is intended for running advertising companies and delivering advertising information to the user.

Product offers are created based on the range of suppliers using this software and hardware complex as a retail sales channel. All trade offers in the form of a catalog of offers are entered into the database of trade offers 5.

Access points 4 are located in the locations of the most relevant users-consumers, for whom interesting offers are primarily related to the circumstances of being in the location of this point. For example, such places of location can be hotel rooms, in which the guest most likely needs offers that serve his comfortable stay in the city and hotel. Such places of location of the access point can be tables in restaurants, when the visitor gets access to a regular or selective menu, and address service taking into account the access point to the software and hardware complex of the restaurant.

An access point is a unique object and is characterized by its logical connection with the location of its placement. The uniqueness of the access point 4 ensures unambiguous identification of the place from which the user gained access to the hardware and software complex 1.

The main task of the access point 4 is to collect data to form a personal token of the access point 9 for each user individually. Access point 4 can be done,

Zo as a passive access point, which is information describing the given location and the procedure for accessing the hardware and software complex. In this case, the information includes a unique address for accessing the hardware and software complex. The address can have two versions of implementation: - a carrier of information perceived by a person (for example, text, OB-code containing the same address, audio and video interfaces); - information read by the user's digital device according to standard protocols (Veasop, 5M5, UMiRiY).

What is new in the proposed system is that the access point 4 is made in the form of an electronic device designed for unique identification of the access point (the location of the installation of this electronic device) in relation to the software and hardware complex 1, and connected by Internet services and/or 3, at least one sensor and/or executive device. An access point is a device connected to PAK 1, and made with the ability to automatically recognize additional characteristics of the user and parameters (or characteristics) of the surrounding conditions. The access point can receive data from Internet services in real time. Such data can be, for example, data on weather conditions, data on the presence of traffic jams, etc. An active access point can consist of separate components (IT, camera, various sensors, actuators) assembled into one digital module. Access point 4, for example, can be a single-board computer that can capture information from sensors. Sensors for this device can be: motion sensor (can characterize user behavior); temperature sensor, humidity sensor, light sensor (characterize environmental conditions); weight sensor (characterizes the user), door opening sensor and others. Executive devices can be: light devices, audio devices, camera, video screens and others. Depending on the purpose of the location and the necessary additional characteristics, a set of sensors and actuators is installed.

The access point 4 is intended for unique identification of the place from which the user gained access to the software and hardware complex 1. In some cases, the electronic device at the access point may be absent and replaced by a computer-readable or human static marker of the access point that uniquely identifies the place, from which the login occurred.

The access point has constant and variable characteristics that allow you to create a marker 9 of the access point more individually. The table shows the characteristics of the access point (one of the options).

Table

Access point (location characteristics) (user characteristics)

Characteristics of CaRB: . . and Time and date of user login (time of day and season). - the name of the institution where the access point is installed; Estimated age of the user. - the address of the institution. Gender of the user.

Structural characteristics: User language. - institution profile; Composition of visitors. - subordination of the institution. Clothing style.

Topological characteristics: Weather. - placement of this location in the business space Behavior. object

Categorical characteristics: Identification of the user's digital device - institution category: (MAC address, Me, Miss). - the category of the location of the access point.

Depending on the purpose of this location, constant and variable parameters can be expanded or shortened.

When registering in the suppliers' system, all their trade offers are entered in the trade offer database 5, which is intended for placing offers from suppliers in the catalog of offers. Location owners enter permanent characteristics of access points in the catalog of access points. The address of the access point 4 is generated by the system when each location is registered in it. Permanent parameters of a given access point are specified in the properties or profile. Variable parameters are provided to the system automatically when the user communicates with the access point.

The user communicates with the access point in the following ways: - 3 user initiatives. For example, a user logs into the system using an electronic device installed in a hotel room. - at the invitation of the access point. The invitation is carried out by sending a message to the user's telecommunication device 2 (a program supporting the reception of public messages must be installed on the user's device) or in a way that is accessible to human perception of information (an image on a public video screen, audio or video appeal). The invitation is formed on the basis of established scenarios as a result of the activation of sensors or actuators.

As a result of the user's interaction with the access point by means of the access control module 8, the marker 9 of the access point is formed. Marker 9 of the access point is intended for data transfer to software and hardware complex 1 and is used in the further formation of the list of trade offers. Marker 9 of the access point contains coded information about the constant and variable characteristics of the access point, an example of which is presented in the table.

Marker 9 of the access point is a system element that describes in digital form the relationship between the user and the location. At the same time, the token 9 of the access point is unique for

From each user. Marker 9 of the access point 4 is generated by the system when the user communicates with the proposed system, taking into account the characteristics of the location of the access point and the personal characteristics of the user. The location characteristics of the access point 4 are a permanent component of the marker 9 of the access point.

The user's personal characteristics and environmental conditions are a variable component of the access point token. The characteristics of the user, taken into account in the marker 9 of the access point and necessary for the personalization of offers in this location, are automatically read by the corresponding sensors at the access point. When the user communicates with the system, the access control module 8 receives data on the constant and variable characteristics of the access point 4.

The permanent characteristics of the access point (location characteristics) are registered in the system during the initial registration of this access point. The characteristics of the location are the same for all users who have logged into the system from this access point 4. Variable characteristics

(characteristics of the user and the environment) are read automatically by sensors and executive devices at the access point 4. Depending on the complexity of the characteristics, their processing can take place both at the access point itself (0T) and with the help of the computing power of the access control module 8. For example, data about the user's weight (if such a characteristic is necessary) can be processed using IoT, and recognition of the approximate age and gender of the user from the photo must be carried out using special software, and this process will be performed by the access control module 8. When receiving all the characteristics of the access point (permanent and variable), and final processing of the necessary characteristics by the access control module 8, the access point marker 9 is formed in the system, which is personal for each user and the conditions under which communication with the system is carried out.

The access point marker is used by the system once to form personal offers for the user. With each new user communication with the system, a new access token is generated.

If the user wishes to continue using the system for providing personal trade offers, he will be asked to register in the system as a permanent user. When registering in the system, the user can take advantage of marketing promotions, loyalty at other access points. The procedure and method of user registration in the system, provision of marketing tools to the user are not the subject of a patent, and are not described in this document.

The algorithm for forming the marker 9 of the access point is shown in Fig. 2.

In step 13, the user communicates with the access point 4 in any of the ways described above. At stage 14, all the characteristics of the access point 4 are formed and transferred to the access control module 8. At step 15, the access control module 8 checks whether the access point 4 is active or not. If the access point 4 is active, then the access control module 8 determines the variable characteristics of the access point (step 17). At stage 18, the access control module 8 determines which user has entered the hardware and software complex 1 - a new user or a regular user? If it is determined that the user is new, then (stage 19) their registration is carried out in the user database 6. If it is determined that the user is registered in the user database 6, then from the user database 6 (stage 20) they receive

From information about this user. In step 21, the means of the marketing module 11 provide the marketing data of the user. At stage 22, the means of the access control module 8 form a marker 9 of the access point, taking into account the data obtained at the previous stages.

From the access token, the system will understand which user it is working with and provide personalized product offers for him.

The algorithm for forming and executing a user's order is shown in fig. 3.

The user, for example, settled in the "XXX" hotel in the "XX" room. In the room, the user communicated with the system using the electronic device 4 installed in the room (step 24). As a result of the user's interaction with the access point 4, the marker 9 of the access point was formed (stage 25). The procedure for forming the access token 9 is described above and shown in fig. 2. As a result of stage 25, the system received a token of access point 9, for example, containing the following information in coded form: Hotel "XXX", hotel address "XXXXXX", room XX, hotel category "UMU", room category "MU", time and the date of entry, the user is a man, the user is approximately 35 years old, the language of communication is Ukrainian, weight 110 kg, lives in one and the other. At step 26, from the database of trade offers 5, the means of the offer adaptation module 10 prepare and provide an adapted (personal) list of trade offers. For example, in the database of trade offers 5 for this hotel, there are offers for the following types of sightseeing tours: - walking tours; - bicycle excursions; - excursions by bus; - excursions for children; - excursions with food tasting; - excursions to places of religious monuments; - on others.

The offer adaptation module means 10 processes the data encoded in the marker 9 and forms an adapted list of offers for this user, which, for example, includes only a list of bus tours, a list of food tasting tours, and a list of night tours. At stage 27, they check whether the request for an order has been made. If the order is fulfilled, the tools of the request processing module 7 (step 28) agree with the supplier about the relevance of the offers. In step 29, the supplier processes the request and fulfills the order. Next, the order data is sent to the request processing module 7 (stage 30), the means of which inform the user about the status of the order. At stages 31 and 32, the order request data is sent to the user database b and the marketing module 11. Then, using the access point 4, the user is informed about the execution of the order (stage 33). At step 34, the user can return to step 26 or exit the system (step 35). By default, the actual order is delivered to the hotel room number "XX" of the hotel "XXXX", otherwise the user can redefine the place of delivery of the order at his discretion.

Fig. 4 shows the structure of data exchange in the proposed system, where digital positions are marked: 35 - data exchange during user communication (using telecommunication device 2) with access point 4; 36 - data transfer of the main characteristics of the access point 4 to the access control module 8; 37 - transfer of data to the database of users b to check whether this user is a registered user; 38 - obtaining marketing data for this user; 39 - provision of the formed marker 9 access point for the formation of personal offers; 40 - user login to the PAK system after forming an access token; 41 - formation of a list of 10 personal offers for a given user by means of the offer adaptation module; 42 - providing the user with an adapted list of offers; 43 - transfer of user order data; 44 - transfer of data on the order for processing and coordination with the supplier; 45 - confirmation by the customer of order fulfillment; 46 - fulfillment of the order by the supplier; 47 - the user receives information about the progress of the order; 48 - making changes to the user database 6; 49 - making changes to the marketing module 11 about the user;

From 50 - receiving order data at access point 4; 51 - registration of the supplier and entry of the assortment into the database of trade offers 5; 52 - processing of advertising material; 53 - provision of advertising material to the user.

Although the above options for the implementation of the proposed solution were presented for the purpose of illustration, it is clear to specialists that various modifications, additions and substitutions are possible, which do not go beyond the scope and content of the claimed useful model disclosed in the presented formula.

Claims (4)

USEFUL MODEL FORMULA 1. A data processing system for providing end users with personalized offers for goods and services, containing a software and hardware complex, with at least one cloud server, simultaneously available to many users and many suppliers of trade offers, connected to the servers via the Internet using telecommunications devices; an interface that allows multiple vendors of trade offers to upload source offers; a set of access points connected to the software and hardware complex and intended for the output of trade offers, and the specified software and hardware complex includes: a database of trade offers, intended for placing and saving offers from suppliers of trade offers; a user database designed to store information about users; request processing module, made with the possibility of processing and further support of the request from the user, which differs in that the access points are made in the form of an electronic device designed for unambiguous identification of the place from which access to the software and hardware complex occurs, and connected Internet services and/or with at least one sensor and/or executive device, and the hardware and software complex additionally includes: an access control module that processes data from sensors and generates an access point marker, and the indicated marker contains coded information about the characteristics of a certain point 60 accesses for each user personally; the offer adaptation module, which performs data processing and the formation of personal offers for the user, taking into account the provided access point token, the data of the trade offer database, the access control module and the user database. 2. The system according to claim 1, which differs in that the hardware and software complex includes a marketing processing module and an advertising processing module. C. The system according to claims 1, 2, which differs in that the access points are made in the form of a machine-readable code applied to the surface. 4. The system according to claims 1, 2, which differs in that the sensors associated with the access point are a motion sensor and/or a temperature sensor, and/or a lighting sensor, and/or a humidity sensor, and others. ря и г и В : р : Й E ИВ НЕ и ! : walls Te ! ! ! : ! Shh! Fk Zh V Massiv sn VYK r VV She m M I NN in o o i vastrlu KOMZHNIYZYK Goa od Geny Ye Mzdul pr, dostut chic for, vne techku densptu) Y A i i 1 b Vord ko Me springu nn os i ivaunachnamya zamen, YAVVYAN o : | wheelbarrow vU EY E rya enn Ka Z i E Ka ; I am a permanent user (I KB of the day user of s si bmgrnekanimkh defenaaN Bamardan users 1 user E | manSIRV V 5 won ay. ro on KernoTunanya nn p g Mesh sho sht E Kyren mx imEOovne VNU KOBIKTKVKKU vykin nn Module unrekdostuvom | ey Ti DOSTU N ng i