TWI744704B - Operation information analysis system - Google Patents

Abstract

An operation information analysis system includes a plurality of camera devices and an operation program. Each camera device stores an identification information and captures the image of person entering and exiting the physical store for generating the image information. The operation program is disposed on a server and operates on a terminal device. The operation program is configured for establishing and storing the module of the mall and a plurality of stores, and also storing the recognition information and the client anticipation information corresponding to the identification information. The operation program then generates diagram blocks by vectorization of the stores module and the mall module, and analyses the client anticipation information and the actual client information to acquire the client analysis information, which is then visualized and displayed on the terminal device with the diagram blocks, thereby realizing the operation analysis.

Description

Operational Information Analysis System

The present invention relates to an analysis system, especially a shopping mall operation information analysis system.

There are many stores in general stores, and each store needs to conduct on-site investigations to make effective store visitor analysis and operating conditions. When there is a significant difference between the number of physical customers and the expected number of stores, the store can propose it as soon as possible Improve strategies and corresponding marketing strategies to reverse the decline and increase the number of visitors.

However, when surveying the number of visitors and operating status of each store in general, they can only grasp the status of their own store, and cannot effectively grasp the actual number of visitors and operating status of other stores. As a result, it is impossible to accurately determine whether they have corresponding knowledge. Competitive stores; therefore, the inability to accurately grasp the entity’s operating conditions and competing stores can easily lead to business failures and close stores.

In order to solve the above problems, the present invention provides an operation information analysis system, which collects physical store operation data and expected operation data for comparison and analysis, and visually presents the analysis results, so as to provide operators with an effective grasp of the operation status.

An embodiment of the present invention provides an operating information analysis system, which includes: a plurality of photographing devices, which are respectively installed in different physical stores, each photographing device is provided with identification information corresponding to the physical store, and each photographing device has an image module And a transmission module. The image module captures images of people entering and leaving the physical store to generate image information; the transmission module transmits the image information with identification information to the outside; and a control program, which is installed on the server and can run In the terminal device, the control program is connected with the signal of the camera device through the communication function of the terminal device; the control program has a configuration module, a database, an integration module, an analysis module and a display module, and the configuration module provides correspondence The physical shopping mall and each store use vector graphics to create a shopping mall template and multiple store templates. Each store template is set in accordance with the shopping mall template; the database stores the shopping mall template and each store template; the integration module reads each store template stored in the database to Compile an identification information corresponding to each store template, the integration module provides corresponding to each identification information to set an expected visitor information, the identification information can match the identification information, the integration module integrates each store template with the shopping mall template to generate a template block and store it in Database; the analysis module receives the identification information of each camera device to obtain the corresponding identification information in the database, the analysis module receives the image information sent by the transmission module of the camera device and generates an actual visitor information, the analysis module Obtain the expected visitor information corresponding to the identification information in the database, analyze the expected visitor information and the actual visitor information to generate a visitor analysis information; the display module visualizes the visitor analysis information and displays the template block on the terminal device.

Based on the above, the present invention collects the actual visitor information of the store through the photographing device, compares the actual visitor information with the expected visitor information, and visually presents the visitor analysis information, so as to provide operators with effective control of their own stores and other information. The operating status of the store, by adjusting the marketing strategy in a timely manner, improving the knowledge that cannot effectively grasp the operating status of its own store and the rest of the store, which may easily lead to the risk of business failure.

In order to facilitate the description of the central idea of the present invention expressed in the column of the above-mentioned summary of the invention, specific embodiments are used to express it. The various objects in the embodiment are drawn according to the proportion, size, deformation or displacement suitable for explanation, rather than drawn according to the proportion of the physical element, which will be described first.

Please refer to FIG. 1 to FIG. 5, the present invention provides an operation information analysis system, which includes:

A plurality of photographing devices 10 are respectively installed in different physical stores 1, and the physical installation position of each photographing device 10 is not limited by the present invention. Each photographing device 10 mainly captures images of persons entering and leaving the physical store 1. Each photographing device 10 is provided with identification information corresponding to the physical store 1, wherein the identification information can be numbers, English letters or a combination thereof, and the identification information is mainly used to identify different physical stores 1.

Furthermore, each photographing device 10 has an image module 11 and a transmission module 12. The image module 11 is used to capture images of people entering and leaving the physical store 1 to generate image information; the transmission module 12 is used to transfer The image information is transmitted to the outside in conjunction with the identification information. In the embodiment of the present invention, the transmission module 12 has an Internet function.

A control program 20, which is installed on the server 2, can be downloaded by the user through the terminal device 3 via the Internet on the server 2 and stored in the memory of the terminal device 3, and read by the processor of the terminal device 3 And execute the control program 20. The control program 20 is connected to the camera device 10 through the communication function of the terminal device 3. The terminal device 3 can be a variety of personal computers, notebook computers, smart mobile devices or tablet computers. It is a variety of personal computers or notebook computers, and the use means of the control program 20 is software; when the terminal device 3 is a smart mobile device or a tablet computer, the use means of the control program 20 is an application program (APP); in the embodiment of the present invention The control program 20 can be used by a plurality of users through the terminal device 3 respectively, wherein the user can be the operator of the physical store 1, the manager of the physical mall, or the manager of the control program 20.

The control program 20 has a configuration module 21, a database 22, an integration module 23, an analysis module 24, and a display module 25. The configuration module 21 provides the corresponding physical shopping malls and each physical store 1 with vector graphics Create a shopping mall template 211 and multiple store templates 212. Each store template 212 is set in conjunction with the shopping mall template 211. The database 22 provides storage for the established shopping mall template 211 and each store template 212; further explanation: please refer to Figure 3 for manipulation The configuration module 21 of the program 20 has a vector graphics function (for example: rectangular, curved, polygonal, linear, etc.). The user can use the configuration module 21 on the terminal device 3 according to the physical shopping mall and each physical store 1 A shopping mall template 211 is created in vector graphics, and each store template 212 is set in the shopping mall template 211, and the completed shopping mall template 211 and each store template 212 can be stored in the database 22.

The integration module 23 can read each shop template 212 stored in the database 22, and compile identification information corresponding to each shop template 212. Each identification information can be matched with each identification information. The identification information can be numbers or English letters. Or a combination thereof; the integration module 23 provides an expected visitor information corresponding to each identification information, and the integration module 23 integrates each store template 212 with identification information with the shopping mall template 211 to generate a template block 231 and store it in the database 22; Further explanation: The user can set the expected visitor information of the physical store 1 to which he belongs, and set the expected visitor information through the integrated module 23 through the terminal device 3. For example, the user predicts that the physical store 1 will have 50 daily visitors. Then, the expected visitor information can be set to 50 in the shop template 212 corresponding to the physical store 1 through the integration module 23; and the expected visitor information will be stored in the database 22 in conjunction with the identification information.

The analysis module 24 can receive the identification information transmitted by the transmission module 12 of each photographing device 10, and obtain the corresponding identification information from the database 22 with the received identification information; and the analysis module 24 can receive the identification information from each The image information transmitted by the transmission module 12 of the photographing device 10 generates an actual visitor information. Then, the analysis module 24 obtains the expected visitor information set by the identification information corresponding to the identification data in the database 22, and the expected visitor information Analyze the actual visitor information to generate a visitor analysis information 241. The analysis module 24 transmits the visitor analysis information 241 to the display module 25. The display module 25 visualizes the visitor analysis information 241 or forms a table with a template map. The block 231 is displayed on the terminal device 3.

Furthermore, the visitor analysis information 241 is divided into a high visitor information, a moderate visitor information, and a low visitor information. In the embodiment of the present invention, the visitor analysis information 241 is the difference between the actual visitor information and the expected visitor information. Among them, High visitor information means that the actual visitor information is greater than the expected visitor information; moderate visitor information means that the actual visitor information is equal to the expected visitor information; low visitor information means that the actual visitor information is less than the expected visitor information, and the display module 25 displays the height The visitor information, moderate visitor information and low visitor information are displayed in different colors with the template block 231. For example, the display module 25 overlays the high visitor information on the corresponding shop template 212 in green; the display module 25 will display moderate visitors The information is overlaid on the corresponding shop template 212 in yellow; the display module 25 overlays the low-level visitor information on the corresponding store template 212 in red; or, the display module 25 can analyze the information from customers in a tabular manner 241 It is presented on the terminal device 3 together with the template tile 231, as shown in FIG. 4.

In addition, in the embodiment of the present invention, there are two methods for calculating the actual visitor information. The first method for calculating the actual visitor information is: the image module 11 of the camera device 10 captures images of people entering and leaving the physical store 1. And perform image recognition processing to calculate the visitor value to generate digitized image information. The transmission module 12 sends the image information to the analysis module 24 when the image information changes. The analysis module 24 has a total unit (for example: every 4 hours, every Daily, every 5 days, or every month), the analysis module 24 continuously accumulates the received image information to reach the total unit to form actual visitor information.

The second method of calculating actual visitor information is: the image module 11 of the camera device 10 captures images of people entering and leaving the physical store 1 to generate imaged image information. The transmission module 12 performs every unit of time (for example, every minute ) The image information is sent to the analysis module 24; the analysis module 24 is provided with a total unit, and the analysis module 24 performs image comparison processing on the image information received per unit time (that is, receives each unit time The image information is compared with each other, and repeated images of people are removed) to generate numerical image information. When the image information changes value, it is accumulated continuously to reach the total unit to form the actual visitor information.

In addition, the control program 20 has a receiving module 26, which provides the user to input actual revenue information through the shop template 212 corresponding to the identification information of the terminal device 3; and the integration module 23 of the control program 20 provides settings for each shop One of the templates 212 is expected revenue information; the analysis module 24 analyzes the actual revenue information and the expected revenue information based on the identification information to generate a revenue analysis information 242; the display module 25 displays the revenue analysis information 242 The visual matching template block 231 is displayed on the terminal device 3. Further explanation: the user can set the expected revenue information of the physical store 1’s expected revenue through the terminal device 3 through the integration module 23, for example: the user estimates that the daily revenue of the physical store 1 is 30,000 Yuan, the expected revenue information can be set to 300,000 in the store template 212 corresponding to the physical store 1 through the integration module 23; and the expected revenue information will be stored in the database 22 in conjunction with the identification information.

The revenue analysis information 242 is divided into a high-level revenue information, a moderate revenue information, and a low-level revenue information. In the embodiment of the present invention, the revenue analysis information 242 is the difference between the actual revenue information and the expected revenue information. Value, where high-level revenue information is that actual revenue information is greater than expected revenue information; moderate-level revenue information is that actual revenue information is equal to expected revenue information; low-level revenue information is that actual revenue information is less than expected revenue information; The display module 25 displays the high revenue information, moderate revenue information, and low revenue information on the terminal device 3 in different colors with the template block 231. For example, the display module 25 overlays the high revenue information in green. The corresponding shop template 212; the display module 25 overlays the moderate revenue information on the corresponding shop template 212 in yellow; the display module 25 overlays the low revenue information on the corresponding shop template 212 in red; or The display module 25 can present the revenue analysis information 242 together with the template block 231 on the terminal device 3 in a tabular manner, as shown in FIG. 5.

For example: there are 5 physical stores 1 in a physical mall, and the manager of this mall can create a mall template 211 according to the physical mall through the configuration module 21 through the terminal device 3 and a store template 212 of 5 physical stores 1 in the physical mall , And store the created shopping mall template 211 and each store template 212 in the database 22; and the integration module 23 can set the identification information of the five store templates 212 to A, B, C, D, and E, respectively. The template block 231 is formed and stored in the database 22; then, the corresponding identification information of A physical store 1 operator can set the expected number of visitors to 50 through the integration module 23, and the database 22 will store the identification corresponding to the store template 212 The information is that the expected visitor information of A is 50; and the identification information set by the photographing device 10 set in the physical store A is A; when the analysis module 24 receives the identification information sent by the physical store 1 of A, the analysis module 24 will The database 22 obtains the identification information corresponding to the identification information, the shop template 212 and the expected visitor information; then, the analysis module 24 receives the image information sent by the photographing device 10 of the physical store 1 of A, and the actual visitor information obtained is 40; , The analysis module 24 compares the difference between the actual visitor information and the expected visitor information to the visitor analysis information 241, which is 40-50=-10, that is, the visitor analysis information 241 is -10; then, the display module 25 receives the analysis The visitor analysis information 241 generated by the module 24 determines that it is low-level visitor information, and it overlays the corresponding store template 212 in red to remind the operator of the physical store 1 of A. At the same time, the display module 25 displays the daily The visitor analysis information 241 is sequentially displayed on the terminal device 3 in a tabular manner along with the template block 231. In this way, the operator can not only know the visitor status of the day, but also the actual change of the daily visitor volume.

Continue to use the foregoing example: the operator of the physical store 1 corresponding to the identification information of A can set the expected turnover of 30,000 yuan through the integration module 23, and the database 22 corresponds to the store template 212 to store the expected revenue information of the identification information of A as 30000; Then, when the operator of the physical store 1 of A is able to enter the actual revenue information of 45000 yuan through the terminal device 3 corresponding to the store template 212 whose identification information is A after the daily business ends, the analysis module 24 will read The expected revenue information corresponding to the identification information A in the database 22, and the difference between the actual revenue information and the expected revenue information is generated into revenue analysis information 242, which is 45000-30000=15000, which is the revenue analysis information 242 Then, the display module 25 receives the revenue analysis information 242 generated by the analysis module 24 and determines that it is high revenue information, and then overlays the corresponding store template 212 with green color to remind the operation of physical store 1 of A At the same time, the display module 25 will sequentially display the daily revenue analysis information 242 in a tabular format, together with the template block 231, on the terminal device 3. In this way, the operator can not only know the revenue of the day Status, you can also know the daily changes in the actual revenue amount.

In summary, the present invention can achieve the following effects:

1. The operating information analysis system of the present invention collects the actual visitor information of the physical store 1 through the camera device 10, compares and analyzes the actual visitor information with the expected visitor information, and visually presents the visitor analysis information 241 to provide operators Effectively grasp the operating conditions of one's own store and other stores to adjust marketing strategies in a timely manner.

2. The operating information analysis system of the present invention provides users with inputting the actual daily revenue information of the physical store 1 through the receiving module 26, and compares and analyzes the actual revenue information with the expected revenue information, and analyzes the revenue information 242 is presented visually to provide operators with an effective grasp of the operating conditions of their own stores and other stores, so as to adjust marketing strategies in a timely manner.

The above-mentioned embodiments are only used to illustrate the present invention, and are not used to limit the scope of the present invention. All modifications or changes made without violating the spirit of the present invention fall within the scope of the present invention's intended protection.

1: physical store 2: server 3: terminal device 10: Photography installation 11: Image module 12: Transmission module 20: Control program 21: Configuration module 211: mall template 212: shop template 22: Database 23: Integrated module 231: template block 24: Analysis module 241: Visitor Analysis Information 242: Revenue Analysis Information 25: display module 26: receiving module

Figure 1 is a block diagram of the system architecture of the present invention. FIG. 2 is a schematic diagram of an embodiment of the present invention, showing that each photographing device is installed in each shop, and the transmission module of each photographing device is connected to a server with a control program. Fig. 3 is a schematic diagram (1) of the application of the control program of the present invention, showing that the configuration module provides a shopping mall template and a plurality of shop templates. 4 is a schematic diagram (2) of the application of the control program of the present invention, showing that the display module visualizes customer analysis information and displays the template block on the terminal device. FIG. 5 is a schematic diagram (3) of the application of the control program of the present invention, showing that the display module visualizes the revenue analysis information and displays the template block on the terminal device.

2: server

3: terminal device

10: Photography installation

11: Image module

12: Transmission module

20: Control program

21: Configuration module

22: Database

23: Integrated module

24: Analysis module

25: display module

26: receiving module

Claims (8)

An operating information analysis system, comprising: a plurality of photographing devices, which are respectively installed in different physical stores, each photographing device is provided with identification information corresponding to the physical store, each photographing device has an image module and a transmission module, the image The module captures images of people entering and exiting the physical store and performs image recognition processing to calculate the visitor value to generate numerical image information; the transmission module cooperates with the identification information to transmit outward when the image information changes; and A control program, which is installed on the server and can run on a terminal device. The control program is connected to the camera device through the communication function of the terminal device. The control program has a configuration module, a database, an integration module, and a Analysis module and a display module. The configuration module provides vector graphics to create a shopping mall template and a plurality of store templates corresponding to physical shopping malls and stores, and each store template is set in accordance with the shopping mall template; the database stores the shopping mall template And each store template; the integration module reads each store template stored in the database, and compiles identification information corresponding to each store template. The integration module provides an expected visitor information corresponding to each of the identification information. The identification information can be matched with the identification information. The integration module integrates each store template with the mall template to generate a template block and stores it in the database; the analysis module receives the identification information of each camera device to Obtain the corresponding identification information from the database, the analysis module receives the digitized image information transmitted by the transmission module of the photographing device, and generates an actual visitor information, wherein the analysis module Obtain the expected visitor information corresponding to the identification information in the database, and the analysis module processes the difference between the expected visitor information and the actual visitor information as a visitor analysis information, and the visitor analysis information is divided into one High visitor information, one moderate visitor information, and one low visitor information, where the high visitor information is that the actual visitor information is greater than the expected visitor information; the moderate visitor information is that the actual visitor information is equal to the expected visitor information. Long-term visitor information; the low-level visitor information means that the actual visitor information is less than the expected visitor information; the display module uses different colors to match the high-level visitor information, the moderate visitor information, or the low-level visitor information to the template block Show it visually. The operating information analysis system according to claim 1, wherein the control program has a receiving module that provides input of actual revenue information corresponding to the identification information; the integrated module provides settings for each store template An expected revenue information; the analysis module analyzes the actual revenue information and the expected revenue information based on the identification information to generate revenue analysis information; the display module displays the revenue The analysis information is visualized and displayed on the terminal device with the template block. The operation information analysis system according to claim 1, wherein the display module forms the analysis information of the visitor and displays the template block on the terminal device. The operating information analysis system described in claim 2, wherein the revenue analysis information is divided into high-level revenue information, medium-level revenue information, and low-level revenue information. The high-level revenue information is the actual revenue information. Revenue information is greater than the expected revenue information; the moderate revenue information is that the actual revenue information is equal to the expected revenue information; the low revenue information is that the actual revenue information is less than the expected revenue information . The operating information analysis system according to claim 4, wherein the display module displays the high revenue information, the moderate revenue information, and the low revenue information in different colors with the template block. The operating information analysis system according to claim 5, wherein the display module tabulates the revenue analysis information and displays the template block on the terminal device. The operating information analysis system according to claim 1, wherein the analysis module is provided with a total unit, and the analysis module continuously accumulates the received image information to the total unit to form the actual visitor information. The operating information analysis system according to claim 1, wherein the transmission module transmits the image information to the analysis module every unit time; the analysis module has a total unit, and the analysis module transfers each The image information received in the unit time is compared to generate the digitized image information, and when the image information has a change value, it is accumulated continuously to reach the total unit to form the actual visitor information.

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