TWI744704B - Operation information analysis system - Google Patents
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Abstract
Description
本發明係關於一種分析系統,尤指一種商場之營運資訊分析系統。The present invention relates to an analysis system, especially a shopping mall operation information analysis system.
一般賣場內設有許多店家,各店家需要透過現場調查,才能夠做出有效的商店來客分析與營運狀況,當遇到實體顧客來店數與預期客店數有明顯差異時,店家能夠盡快提出改善策略與相應行銷策略,以扭轉頹勢增加來客數。There are many stores in general stores, and each store needs to conduct on-site investigations to make effective store visitor analysis and operating conditions. When there is a significant difference between the number of physical customers and the expected number of stores, the store can propose it as soon as possible Improve strategies and corresponding marketing strategies to reverse the decline and increase the number of visitors.
但是,一般各店家在現場調查來客數與營運狀況時,只能夠掌握自身店家狀況,並無法有效掌握其他店家之實際來客數與營運狀況,如此一來,便無法準確判斷出是否具有相對應知競爭店家;因此,在無法準確掌握實體營運狀況及競爭店家,容易導致經營失敗而關店收場。However, when surveying the number of visitors and operating status of each store in general, they can only grasp the status of their own store, and cannot effectively grasp the actual number of visitors and operating status of other stores. As a result, it is impossible to accurately determine whether they have corresponding knowledge. Competitive stores; therefore, the inability to accurately grasp the entity’s operating conditions and competing stores can easily lead to business failures and close stores.
為解決上述課題,本發明提供一種營運資訊分析系統,藉由收集實體店鋪營運資料與預期營運資料進行比對分析,並將分析結果以視覺化呈現,提供經營人員有效掌握營運狀況。In order to solve the above problems, the present invention provides an operation information analysis system, which collects physical store operation data and expected operation data for comparison and analysis, and visually presents the analysis results, so as to provide operators with an effective grasp of the operation status.
本發明之一項實施例提供一種營運資訊分析系統,其包含:複數攝影裝置,其分別架設於不同實體店鋪,每一攝影裝置對應實體店鋪設有一識別資訊,每一攝影裝置具有一影像模組及一傳輸模組,影像模組擷取進出實體店鋪之人員影像,以產生一影像資訊;傳輸模組將影像資訊配合識別資訊向外傳輸;以及一操控程式,其架設於伺服器且能運行於終端裝置,操控程式透過終端裝置之通訊功能與攝影裝置訊號連接;操控程式具有一配置模組、一資料庫、一整合模組、一分析模組及一顯示模組,配置模組提供對應實體商場及各店鋪以向量圖形化建立一商場模板及複數店鋪模板,各店鋪模板配合商場模板設置;資料庫儲存商場模板及各店鋪模板;整合模組讀取資料庫儲存之各店鋪模板,以對應各店鋪模板編制一辨識資訊,整合模組提供對應各辨識資訊設定一預期來客資訊,辨識資訊能與識別資訊匹配,整合模組將各店鋪模板配合商場模板整合產生一模板圖塊並儲存於資料庫;分析模組接收各攝影裝置之識別資訊以於資料庫中取得對應之辨識資訊,分析模組接收由攝影裝置之傳輸模組所傳送的影像資訊並產生一實際來客資訊,分析模組於資料庫中取得對應辨識資訊之預期來客資訊,將預期來客資訊與實際來客資訊進行分析,以產生一來客分析資訊;顯示模組將來客分析資訊視覺化配合模板圖塊顯示於終端裝置。An embodiment of the present invention provides an operating information analysis system, which includes: a plurality of photographing devices, which are respectively installed in different physical stores, each photographing device is provided with identification information corresponding to the physical store, and each photographing device has an image module And a transmission module. The image module captures images of people entering and leaving the physical store to generate image information; the transmission module transmits the image information with identification information to the outside; and a control program, which is installed on the server and can run In the terminal device, the control program is connected with the signal of the camera device through the communication function of the terminal device; the control program has a configuration module, a database, an integration module, an analysis module and a display module, and the configuration module provides correspondence The physical shopping mall and each store use vector graphics to create a shopping mall template and multiple store templates. Each store template is set in accordance with the shopping mall template; the database stores the shopping mall template and each store template; the integration module reads each store template stored in the database to Compile an identification information corresponding to each store template, the integration module provides corresponding to each identification information to set an expected visitor information, the identification information can match the identification information, the integration module integrates each store template with the shopping mall template to generate a template block and store it in Database; the analysis module receives the identification information of each camera device to obtain the corresponding identification information in the database, the analysis module receives the image information sent by the transmission module of the camera device and generates an actual visitor information, the analysis module Obtain the expected visitor information corresponding to the identification information in the database, analyze the expected visitor information and the actual visitor information to generate a visitor analysis information; the display module visualizes the visitor analysis information and displays the template block on the terminal device.
藉由上述,本發明透過攝影裝置收集店鋪之實際來客資訊,並將實際來客資訊與預期來客資訊進行比對分析,並將來客分析資訊以視覺化呈現,藉以提供經營人員有效掌握自身店鋪及其他店鋪之營運狀況,以適時調整行銷策略,改善習知無法有效掌握自身店舖及其餘店鋪營運狀況,容易導致經營失敗之風險。Based on the above, the present invention collects the actual visitor information of the store through the photographing device, compares the actual visitor information with the expected visitor information, and visually presents the visitor analysis information, so as to provide operators with effective control of their own stores and other information. The operating status of the store, by adjusting the marketing strategy in a timely manner, improving the knowledge that cannot effectively grasp the operating status of its own store and the rest of the store, which may easily lead to the risk of business failure.
為便於說明本發明於上述發明內容一欄中所表示的中心思想,茲以具體實施例表達。實施例中各種不同物件係按適於說明之比例、尺寸、變形量或位移量而描繪,而非按實體元件的比例予以繪製,合先敘明。In order to facilitate the description of the central idea of the present invention expressed in the column of the above-mentioned summary of the invention, specific embodiments are used to express it. The various objects in the embodiment are drawn according to the proportion, size, deformation or displacement suitable for explanation, rather than drawn according to the proportion of the physical element, which will be described first.
請參閱圖1至圖5所示,本發明提供一種營運資訊分析系統,其包含:Please refer to FIG. 1 to FIG. 5, the present invention provides an operation information analysis system, which includes:
複數攝影裝置10,其分別架設於不同實體店鋪1,而各攝影裝置10實體架設位置不為本發明所限制,各攝影裝置10主要擷取進出實體店鋪1之人員影像。每一攝影裝置10對應實體店鋪1設有一識別資訊,其中,識別資訊能夠是數字、英文字母或及其組合,識別資訊主要用以辨識不同實體店鋪1。A plurality of photographing
再者,每一攝影裝置10具有一影像模組11及一傳輸模組12,影像模組11用以擷取進出實體店鋪1之人員影像,以產生一影像資訊;傳輸模組12用以將影像資訊配合識別資訊向外傳輸,於本發明實施例中,傳輸模組12具有網際網路功能。Furthermore, each
一操控程式20,其架設於伺服器2,能夠由使用者透過終端裝置3經由網際網路於伺服器2下載並儲存於終端裝置3之記憶體,由終端裝置3之處理器讀取記憶體且執行操控程式20,操控程式20透過終端裝置3之通訊功能與攝影裝置10訊號連接;其中,終端裝置3能夠係各種個人電腦、筆記型電腦、智慧型行動裝置或平板電腦,當終端裝置3為各種個人電腦或筆記型電腦,操控程式20之使用手段係軟體;當終端裝置3為智慧型行動裝置或平板電腦,操控程式20之使用手段係應用程式(APP);於本發明實施例中,操控程式20能提供複數位使用者分別透過終端裝置3使用,其中,使用者能夠係實體店鋪1之經營者、實體商場之管理者或是操控程式20之管理者。A
操控程式20具有一配置模組21、一資料庫22、一整合模組23、一分析模組24及一顯示模組25,配置模組21提供對應實體商場及各實體店鋪1以向量圖形化建立一商場模板211及複數店鋪模板212,各店鋪模板212配合商場模板211設置,資料庫22提供儲存已建立完成之商場模板211及各店鋪模板212;進一步說明:請參閱圖3所示,操控程式20之配置模組21具有向量圖形化功能(例如:矩形狀、曲線狀、多角狀、線條狀等),使用者能於終端裝置3透過配置模組21根據實體商場及各實體店鋪1以向量圖形化建立商場模板211,且於商場模板211內設置各店鋪模板212,而建立完成之商場模板211及各店鋪模板212能夠儲存於資料庫22。The
整合模組23能夠讀取儲存於資料庫22中之各店鋪模板212,以對應各店鋪模板212編制一辨識資訊,各辨識資訊能與各識別資訊匹配,其中,辨識資訊能夠是數字、英文字母或及其組合;整合模組23提供對應各辨識資訊設定一預期來客資訊,整合模組23將設有辨識資訊之各店鋪模板212配合商場模板211整合產生一模板圖塊231並儲存於資料庫22;進一步說明:使用者能夠將所屬實體店鋪1預期之來客量,透過終端裝置3藉由整合模組23設定預期來客資訊,例如:使用者預計實體店鋪1每日的來客量為50人,則能夠透過整合模組23於對應實體店鋪1之店鋪模板212設定預期來客資訊為50;而預期來客資訊會配合辨識資訊儲存於資料庫22中。The
分析模組24能夠接收由各攝影裝置10之傳輸模組12所傳送的識別資訊,並將所接收到之識別資訊於資料庫22中取得對應之辨識資訊;而分析模組24能接收由各攝影裝置10之傳輸模組12所傳送的影像資訊並產生一實際來客資訊,然後,分析模組24會於資料庫22中取得對應識別資料之辨識資訊所設定之預期來客資訊,將預期來客資訊與實際來客資訊進行分析,以產生一來客分析資訊241,分析模組24將來客分析資訊241傳送置顯示模組25,由顯示模組25將來客分析資訊241視覺化或是表格化配合模板圖塊231顯示於終端裝置3。The
再者,來客分析資訊241分為一高度來客資訊、一適中來客資訊及一低度來客資訊,於本發明實施例中,來客分析資訊241為實際來客資訊與預期來客資訊之差值,其中,高度來客資訊為實際來客資訊大於預期來客資訊;適中來客資訊為實際來客資訊等於所述預期來客資訊;低度來客資訊為所述實際來客資訊小於所述預期來客資訊,而顯示模組25將高度來客資訊、適中來客資訊及低度來客資訊以不同顏色配合模板圖塊231顯示,舉例說明:顯示模組25將高度來客資訊以綠色覆蓋於對應之店鋪模板212上;顯示模組25將適中來客資訊以黃色覆蓋於對應之店鋪模板212上;顯示模組25將低度來客資訊以紅色覆蓋於對應之店鋪模板212上;又或者,顯示模組25能夠以表格化方式,將來客分析資訊241與模板圖塊231一同呈現在終端裝置3上,如圖4所示。Furthermore, the
此外,於本發明實施例中,計算實際來客資訊之方法分為兩種,第一種計算實際來客資訊之方法為:由攝影裝置10之影像模組11擷取進出實體店鋪1之人員影像,並進行影像辨識處理計算來客數值,以產生數值化之影像資訊,傳輸模組12於影像資訊產生變化時傳送至分析模組24;分析模組24設有一總計單位(例如:每4小時、每日、每5日或每月),分析模組24將接收到之影像資訊持續累加到達總計單位,以形成實際來客資訊。In addition, in the embodiment of the present invention, there are two methods for calculating the actual visitor information. The first method for calculating the actual visitor information is: the
第二種計算實際來客資訊之方法為:攝影裝置10之影像模組11擷取進出實體店鋪1之人員影像以產生影像化之影像資訊,傳輸模組12於每一單位時間(例如:每分鐘)將影像資訊傳送至分析模組24;分析模組24設有一總計單位,分析模組24將每一單位時間接收到之影像資訊進行影像比對處理(也就是,將每個單位時間接收到之影像資訊相互比對,將重複人物影像去除),以產生數值化之影像資訊,於影像資訊產生變化數值時進行累加持續到達總計單位,以形成實際來客資訊。The second method of calculating actual visitor information is: the
另外,操控程式20具有一接收模組26,接收模組26提供使用者透過終端裝置3對應辨識資訊之店鋪模板212輸入一實際營收資訊;而操控程式20之整合模組23提供設定各店鋪模板212之一預期營收資訊;分析模組24根據所述辨識資訊將實際營收資訊與預期營收資訊進行分析,以產生一營收分析資訊242;顯示模組25將營收分析資訊242視覺化配合模板圖塊231顯示於終端裝置3。進一步說明:使用者能夠將所屬實體店鋪1預期之營收金額,透過終端裝置3藉由整合模組23設定預期營收資訊,例如:使用者預計實體店鋪1每日的營收金額為3萬元,則能夠透過整合模組23於對應實體店鋪1之店鋪模板212設定預期營收資訊為300000;而預期營收資訊會配合辨識資訊儲存於資料庫22中。In addition, the
營收分析資訊242分為一高度營收資訊、一適中營收資訊及一低度營收資訊,於本發明實施例中,營收分析資訊242為實際營收資訊與預期營收資訊之差值,其中,高度營收資訊為實際營收資訊大於預期營收資訊;適中營收資訊為實際營收資訊等於預期營收資訊;低度營收資訊為實際營收資訊小於預期營收資訊;顯示模組25將高度營收資訊、適中營收資訊及低度營收資訊以不同顏色配合模板圖塊231顯示於終端裝置3,舉例說明:顯示模組25將高度營收資訊以綠色覆蓋於對應之店鋪模板212上;顯示模組25將適中營收資訊以黃色覆蓋於對應之店鋪模板212上;顯示模組25將低度營收資訊以紅色覆蓋於對應之店鋪模板212上;又或者,顯示模組25能夠以表格化方式,將營收分析資訊242與模板圖塊231一同呈現在終端裝置3上,如圖5所示。The
舉例:實體商場中具有5個實體店鋪1,而此商場之管理員能透過終端裝置3藉由配置模組21根據實體商場建立商場模板211及位於實體商場中5個實體店鋪1之店鋪模板212,並且將建立完成之商場模板211及各店鋪模板212儲存於資料庫22中;而整合模組23能夠將5個店鋪模板212之辨識資訊分別設定為A、B、C、D及E,因而形成模板圖塊231儲存於資料庫22中;接著,對應辨識資訊為A之A實體店鋪1經營者能透過整合模組23設定預期來客數量為50,則資料庫22會對應店鋪模板212儲存辨識資訊為A之預期來客資訊為50;而A實體店鋪1設置之攝影裝置10設定的識別資訊為A;當分析模組24接收到A實體店鋪1傳送之識別資訊時,分析模組24會於資料庫22取得對應識別資訊之辨識資訊、店鋪模板212及預期來客資訊;接著,由分析模組24接收A實體店鋪1之攝影裝置10傳送的影像資訊,並取得之實際來客資訊為40;然後,分析模組24將實際來客資訊與預期來客資訊之差值得到來客分析資訊241,即為40-50=-10,也就是,來客分析資訊241為-10;然後,顯示模組25接收分析模組24產生之來客分析資訊241判斷出屬於低度來客資訊,便以紅色覆蓋於對應之店鋪模板212上,以顏色提醒A實體店鋪1之經營者;同時,顯示模組25會將每日之來客分析資訊241依序以表格方式,與模板圖塊231一併顯示於終端裝置3上,如此一來,經營者除了能夠得知當日來客狀況,也能夠知道每日之實際來客量變化。For example: there are 5
接續沿用前述舉例:對應辨識資訊為A之A實體店鋪1經營者能透過整合模組23設定預期營業額為30000元,則資料庫22對應店鋪模板212儲存辨識資訊為A之預期營收資訊為30000;接著,當A實體店鋪1之經營者能夠於每日營業結束後,透過終端裝置3對應辨識資訊為A之店鋪模板212輸入實際營收資訊為45000元,而分析模組24會讀取資料庫22中對應辨識資訊A之預期營收資訊,並將實際營收資訊與預期營收資訊之差值產生營收分析資訊242,即為45000-30000=15000,也就是營收分析資訊242為15000;然後,顯示模組25接收分析模組24產生之營收分析資訊242判斷出屬於高度營收資訊,便以綠色覆蓋於對應之店鋪模板212上,以顏色提醒A實體店鋪1之經營者;同時,顯示模組25會將每日營收分析資訊242依序以表格方式,與模板圖塊231一併顯示於終端裝置3上,如此一來,經營者除了能夠得知當日營收狀況,也能夠知道每日之實際營收金額變化。Continue to use the foregoing example: the operator of the
綜合上述,本發明能夠達成下列功效:In summary, the present invention can achieve the following effects:
1.本發明營運資訊分析系統透過攝影裝置10收集實體店鋪1之實際來客資訊,並將實際來客資訊與預期來客資訊進行比對分析,並將來客分析資訊241以視覺化呈現,藉以提供經營人員有效掌握自身店鋪及其他店鋪之營運狀況,以適時調整行銷策略。1. The operating information analysis system of the present invention collects the actual visitor information of the
2. 本發明營運資訊分析系統提供使用者透過接收模組26輸入實體店鋪1每日之實際營收資訊,並將實際營收資訊與預期營收資訊進行比對分析,並將營收分析資訊242以視覺化呈現,藉以提供經營人員有效掌握自身店鋪及其他店鋪之營運狀況,以適時調整行銷策略。2. The operating information analysis system of the present invention provides users with inputting the actual daily revenue information of the
以上所舉實施例僅用以說明本發明而已,非用以限制本發明之範圍。舉凡不違本發明精神所從事的種種修改或變化,俱屬本發明意欲保護之範疇。The above-mentioned embodiments are only used to illustrate the present invention, and are not used to limit the scope of the present invention. All modifications or changes made without violating the spirit of the present invention fall within the scope of the present invention's intended protection.
1:實體店鋪 2:伺服器 3:終端裝置 10:攝影裝置 11:影像模組 12:傳輸模組 20:操控程式 21:配置模組 211:商場模板 212:店鋪模板 22:資料庫 23:整合模組 231:模板圖塊 24:分析模組 241:來客分析資訊 242:營收分析資訊 25:顯示模組 26:接收模組1: physical store 2: server 3: terminal device 10: Photography installation 11: Image module 12: Transmission module 20: Control program 21: Configuration module 211: mall template 212: shop template 22: Database 23: Integrated module 231: template block 24: Analysis module 241: Visitor Analysis Information 242: Revenue Analysis Information 25: display module 26: receiving module
圖1係本發明系統架構方塊圖。 圖2係本發明實施例示意圖,表示各攝影裝置架設於各店鋪,及各攝影裝置之傳輸模組與設有操控程式之伺服器訊號連接。 圖3係本發明操控程式運用示意圖(一),表示配置模組提供建立商場模板及複數店鋪模板。 圖4係本發明操控程式運用示意圖(二),表示顯示模組將來客分析資訊視覺化配合模板圖塊顯示於終端裝置。 圖5係本發明操控程式運用示意圖(三),表示顯示模組將營收分析資訊視覺化配合模板圖塊顯示於終端裝置。Figure 1 is a block diagram of the system architecture of the present invention. FIG. 2 is a schematic diagram of an embodiment of the present invention, showing that each photographing device is installed in each shop, and the transmission module of each photographing device is connected to a server with a control program. Fig. 3 is a schematic diagram (1) of the application of the control program of the present invention, showing that the configuration module provides a shopping mall template and a plurality of shop templates. 4 is a schematic diagram (2) of the application of the control program of the present invention, showing that the display module visualizes customer analysis information and displays the template block on the terminal device. FIG. 5 is a schematic diagram (3) of the application of the control program of the present invention, showing that the display module visualizes the revenue analysis information and displays the template block on the terminal device.
2:伺服器2: server
3:終端裝置3: terminal device
10:攝影裝置10: Photography installation
11:影像模組11: Image module
12:傳輸模組12: Transmission module
20:操控程式20: Control program
21:配置模組21: Configuration module
22:資料庫22: Database
23:整合模組23: Integrated module
24:分析模組24: Analysis module
25:顯示模組25: display module
26:接收模組26: receiving module
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