RU76499U1 - ADVERTISING DEVICE - Google Patents

Abstract

The utility model relates to advertising, in particular to means of advertising. The closest technical solution to the proposed one is a device for placing mainly self-advertising, which is a telephone card for paying cellular operators, for example, NGTS cards (New Global Telephone Communications). The problem to be solved and the expected technical result are to increase the efficiency of the device for advertising by improving the perception of advertising information by increasing the area of the card and extending the time of disclosure of protected information in combination with the simplicity and convenience of disclosure. The unexpected nature of the subscriber's advertising on the inside causes his curiosity and additional attention. The problem is solved in that the device for advertising, which is a telephone payment card equipped with protected information, is characterized in that the telephone card is made expandable, for which it has one or more fold lines, is folded along them and the parts of the card obtained as a result of folding are fastened between each other so that the protected information is on the inside of the card, which is not accessible until unfolding. 1 of FIG.

Description

The utility model relates to advertising, in particular to means of advertising.

The closest technical solution to the proposed one is a device for advertising, which is a telephone card for paying cellular operators, for example, NGTS (New Global Telephone Communications) cards /http://www.ngtscard.ru/. A NGTS telephone card has a front and back side, on which mainly self-advertisement (front side) and instructions for using a telephone card are placed, including a secret code covered with a protective layer (back side).

However, this technical solution has several disadvantages. The telephone card has a small area; in this regard, the scale of text and graphic images placed on it is small and the images are difficult to distinguish, which affects the perception of information. In addition, the time of fixing the subscriber’s gaze on the advertising information (when turning the card from the front to the back) is short and insufficient to fix the attention on it.

The disadvantages of the known technical solution also include an inconvenient way to remove the protective layer, which is closed with a secret code (for example, PIN-code). It is proposed to erase the protective layer with a coin or any other item. The inconvenience is due to the need to have a removal tool and a support for the card when removing the protective layer (for example, when erasing the protective layer with a coin, put the card on the table and hold it with the other hand). This may damage the necessary information. The increased attention of the subscriber to the operation of removing the protective layer, respectively, distracts him from advertising information.

A well-known solution due to the small area of the card is the carrier of only self-promotion, because not enough space for other ads.

The problem to be solved and the expected technical result are to increase the efficiency of the device for advertising by improving the perception of advertising information by increasing the area of the card and extending the time of disclosure of protected information in combination with simplicity and

ease of disclosure. The unexpected nature of the subscriber's advertising on the inside causes his curiosity and additional attention.

The problem is solved in that the device for advertising, which is a telephone payment card equipped with protected information, is characterized in that the telephone card is made expandable, for which it has one or more fold lines, is folded along them and the parts of the card obtained as a result of folding are fastened between each other so that the protected information is on the inside of the card, which is not accessible until unfolding.

Figure 1 presents the inventive device. Here:

1. The outside of the card.

2. The inside of the card.

3. The fold line.

4. Advertising information.

5. Protected information.

The inventive device contains an external (1) and internal (2) side on which advertising information (4) is placed, including social advertising. Protected information (5), containing, for example, a secret code, is located on the inside of the card (1). The phone card contains instructions for using the phone card payment, which may be included in the protected information.

When folded, the card is small, fits easily into a pocket, bag, purse, etc. The folded card provides for the fastening of parts of the card into which the telephone card is divided by fold lines. In this case, it is enough to fasten the last two upper parts when folding the card. It is possible to use glue for these purposes. In expanded form, the card has an area much larger than the original area of the card when folded. On the external and internal sides of the map turn, text and graphic images are placed, the scale of which exceeds the corresponding scale of the images in the prototype, and in this regard, the images are easily recognizable. This improves the perception of information.

The proposed device for advertising is as follows.

This telephone payment card is a universal means of payment for cellular or other communication services in areas far from

stationary payment points. It is possible to pay for the services of a number of operators from one card. In the case of a zero balance on the subscriber’s cell phone, he, using a pre-purchased device for advertising, which is a pay phone card, activates the phone card from his cell phone according to the instructions written on the card. The amount from the card is credited to the subscriber's account. In case of positive activation, an SMS message will be sent to the cell phone.

To activate the card, the card subscriber must:

1. Separate the fastened parts of the card at the attachment point.

2. Expand the map.

3. Find instructions for using the card and familiarize yourself with it.

4. Find the secret code.

5. Follow the instructions in the instructions.

Deployment of the card takes enough time to fix the subscriber’s attention on advertising information. In addition, advertising information (4) appearing on the inside of the page (2) due to the effect of surprise also attracts the attention of the subscriber. All this taken together also improves the perception of advertising information.

Sale of cards can be made in any available places. Nominal value may amount to 10 rubles or more. It is assumed that ten-ruble calling cards can be distributed for free, while the cost of the cards is compensated by advertisers.

Claims (1)

A device for advertising, which is a telephone payment card equipped with protected information, characterized in that the telephone card is made expandable, for which it has one or more fold lines, is folded along them and the parts of the card obtained as a result of folding are fastened together so that the protected the information is on the inside of the map, which is not accessible before unrolling.