RU2248739C2 - Store window for displaying of product and/or information materials - Google Patents

Abstract

FIELD: information and advertisement facilities and exhibition equipment, may be used in displaying stands, booths for displaying and buying of goods, at exhibitions and in educational classes.

SUBSTANCE: store window has at least one frame with one or two front walls, and is further equipped with fastening members for mounting outside, directly on trading equipment, or with immovable or movable members for positioning on sites directly adjoining trading equipment. Frames are manufactured from metal, plastic or wood. Store window is equipped with illumination or other equipment for producing light effects.

EFFECT: wider operational capabilities and convenient use.

4 cl, 4 dwg

Description

The invention relates to media, advertising and exhibition equipment, and can also be used in demonstration stands, kiosks for the presentation and sale of various goods and information materials, at exhibitions and in the educational process.

Known mobile showcases for the presentation of products and / or information materials containing at least one frame - USSR copyright certificate No. 634011, class. E 04 H 1/12, 1978.

The disadvantage of such display cases is the irrational use of the display space, the inconvenience of the perception of information materials, insufficient operational capabilities of use.

The objective of the invention is the expansion of operational capabilities through the placement of shop windows at various shopping facilities not only within the facilities, but also outside them, and increasing the convenience of perception.

The specified technical result is achieved due to the fact that the mobile showcase for the presentation of products and / or information materials containing at least one frame is equipped with fasteners for installation from the outside directly at the retail facility and fixed and moving elements for installation in the space adjacent to the commercial facility wherein the frame consists of front walls, including a rear wall and, if necessary, a front transparent wall.

The frame of the showcase can be made of metal, plastic or wood, the front wall can be made entirely or consist of separate segments.

The showcase is equipped with highlighting and / or various lighting effects.

The specific placement of the shop window relative to the shopping facility is subject to the individual characteristics of the facility. Depending on the type of retail facility - this is a kiosk, or a pavilion, or a separate counter, or a capital building, mobile showcases can be installed using various fasteners, for example, hinges, hooks, clips, clamps, brackets, beams, hinges, etc., directly at the retail facility or located on the space adjacent to the commercial facility using any type of stationary portable installations, mobile racks, stands, on wheels or rollers, or other moving parts.

Mobile showcases are compact and are installed only for the duration of the trading facility, so their use does not entail any violations.

Figure 1 presents the frame of a mobile showcase, front view, figure 2 is the same side view, figure 3, 4 is a mobile showcase mounted on a kiosk of printed products.

The showcase consists of one or more frames 1, each of which includes front walls - front 2 and rear 3, and shelves 4 - jumpers.

The number and size of frames are carried out in accordance with the characteristics of the retail facility, the products exhibited, the format of information materials.

The front wall is used when necessary and protects the contents of the frame from external influences. The front front wall 2 is made of a transparent material, such as plexiglass, quartz glass, etc., and can be located all over the front of the display case or consist of separate segments.

The rear front wall ensures the integrity of the entire structure and, as a rule, is made of durable material, such as metal, plastic, wood.

In some cases, if necessary, products and informational materials are exposed on both sides of the display case, while the back wall can be made transparent, while the display case has additional stiffening elements.

The loading of products and information materials into the display case can be carried out in various ways, for which a door is made in the front or rear walls, or a pocket in the rear wall and frame according to the principle of a mailbox, or by relative displacement of the walls along the guides. As a pocket cover, a vinyl banner reinforced with thread is used, with a magnetic film providing a snug fit to the back wall.

For the relative allocation of a mobile display case against the background of a shopping facility, they are performed with contrasting coloring or using various backlighting. Illumination of a showcase can be carried out externally and internally by lamps of constant or variable inclusion by using various lighting effects - a running or blinking track, luminous arrows, pulse flashes.

When using a kiosk as a shopping facility, mobile showcases can be installed on each corner of the kiosk, and the showcase frames are interconnected using piano loops, which provide additional structural rigidity and limit access to the contents of the showcase due to their pyramidal placement.

When installing the showcase frames on the hinges, one of the hinges can be locked with a lock to protect the display case.

To place mobile showcases on the space adjacent to the trading object, they are equipped with devices for fixed installation or for installation with the ability to move in this space.

After the end of the use of mobile showcases and the closure of the retail facility, the showcases are dismantled and packaged, for which reason they are made of lightweight materials whenever possible.

Claims (4)

1. Mobile showcase for the presentation of products and / or information materials, containing at least one frame, characterized in that it is equipped with fasteners for installation from the outside directly on the retail object or fixed or moving elements for installation on the space adjacent to the commercial object, this showcase consists of a frame and front walls, including the rear wall and, if necessary, the front transparent wall. 2. The showcase according to claim 1, characterized in that it is equipped with highlighting and / or various lighting effects. 3. The showcase according to claim 1, characterized in that the frame is made of metal, plastic or wood. 4. The showcase according to claim 1, characterized in that the front wall is made entirely or consists of individual segments.

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