MXPA03000114A - Method and system for advertising over a data network. - Google Patents

Abstract

A method and system for statistics-based individualized advertising over a network in which an advertiser provides to a content distributor one or more constraints defining the characteristics of desired target users and the manner by which the advertisement is to be delivered. The content distributor determines an estimated price based on statistics computed based on target users selected and the advertising periods allocated based on the constraints and individualized content delivery.

Description

METHOD AND SYSTEM TO ORDER AN ADVERTISING ADVERTISEMENT ON A DATA NETWORK Background of the Invention Field of the Invention The present invention relates in general to data networks, and more particularly, to a method and system for ordering advertisements for advertising on a data network to a target user during the transmission of data. movies in motion.

Description of the Related Art The distribution of advertising to viewers of television programs has been based on an inefficient and uneconomical model that does not reach the true objective audience for the advertising that is shown. That is, the present paradigm for price and distribution of advertising does not distribute advertising to only those viewers who should be the target of that advertising. This problem is better explained with reference to Figure 1 of the prior art. Figure 1 of the prior art is a block diagram view of the present advertising price calculation model. In Figure 1 of the prior art an example is provided for ordering an advertisement by a company of feminine products for a feminine hygiene product that is going to be seen by 100,000 women between the ages of 35 and 50. The "population" in This example includes a number (100,000 individuals), a gender (woman) and an age (between 35 and 50). This is shown in Table 5 of Figure 1 of the prior art. Then in Table 10, the television broadcaster or similar entity investigates the television shows to determine which shows fully satisfy, or a significant portion of the entire population ordered by the women's products company in table 5. In the Example of the Figure 1 of the prior art, the chosen television show is women's tennis. In table 15, the cost per 1,000 (CPM) is calculated as a function of the most significant population in the expectation audience. That is, not all television shows can satisfy the three populations (number (100,000), gender (women) and ages (35-50)), but a particular television show can have a significant percentage of these three populations. Based on which CPM, in table 20, the television broadcaster charges a price ($ 10,000 for a 30-second ad) that is essentially at $ 100 CPM. The actual number of spectators is 360,000 people in box 23. Then in box 25, advertising is shown on television during a television show. The waste with the price calculation model shown in Figure 1 of the prior art is explained with reference to tables 30, 35 and 40 which show the populations of the individuals who actually see the advertising (table 30), the cost per individual (table 35) based on the $ 10,000 charge by the television broadcaster and the inefficiency analysis (table 40) that results from using this price calculation model. In Table 30, six different groups of individuals who actually see advertising (table 31). Specifically, from Table 30, 125,000 women between the ages of 35 and 50 saw advertising; however, individuals with a different population not selected as target also saw advertising. These individuals include 75,000 women between the ages of 20 to 35 (table 32), 25,000 women who are adolescents (table 33), 75,000 men ages 35 to 50 (table 34), 50,000 men ages 20 to 35 (table 36) and 10,000 adolescent men (table 37). Essentially, advertising was placed in this television show (for example women's tennis) based on 125,000 women aged 35 to 50. However, the remaining viewers (table 31, 32, 33, 34, 36, 37) They are not individuals that the women's products company sought to display advertising, although the women's products company is paying for these unselected individuals as targets. The amount that the women's products company is paying for these individuals is shown in Table 35. The costs for individuals as shown in Table 35 are arbitrary costs based on the percentage of viewers of the total expectation audience multiplied by the cost $ 10, 000 Thus, in Table 35, the 125,000 women aged 35 to 50 have a cost of $ 3,472.50 for the group shown while the other costs for individuals not selected, objective is also directly proportional to the percentage of the number of individuals who see advertising (table 30) to the total viewers (360,000). In Table 40, the inefficiency analysis is shown where only the costs of the group of 125,000 women aged 35 to 50 (table 31) are accurate and all the remaining individuals who watched the tennis match are wasted. In conclusion, only $ 3,472.50 of the total costs of $ 10,000.00 for all individuals is accurate, resulting in a wastage of 65.3%. This correlates a waste of $ 6,528.00 of the $ 10,000.00 paid for advertising because only about 35% of the individuals who watched the advertising were in the target audience.

Figure 1 of the prior art exemplifies the limitations of the prior art in that estimates based on group populations are inefficient and uneconomical. There is a need for an advertising system that directs advertising to particular individuals rather than to a group. In addition, the women's products company is paying the same costs per individual for all 125,000 women between the ages of 35 to 50, when the woman closest to a particular age in that range (eg 35 years of age) may be a better goal for the company than a woman at the other end of that interval (for example, 50 years old). Therefore, there is a further need to be able to highly individualize the targeted audience on a person-by-person basis rather than a group basis.

Brief Description of the Invention The present invention provides a method for ordering an advertisement for advertising on a data network to be transmitted to a target user during a transmission of a movie in motion. An advertiser first provides a broadcaster with a predetermined restriction that defines the target user to receive the advertisement. Then, the broadcaster uses the predetermined restriction to determine a price for the advertisement. The price is then offered by the broadcaster by the advertiser and the advertiser then orders the advertisement based on the price to place the advertising in the advertisement that is to be transmitted to the target user during the transmission of a moving movie. In a further embodiment, a method is also provided for determining the price for the advertisement for the transmission of advertising to a target user during a motion picture. This method includes providing a broadcaster, by an advertiser, with a predetermined restriction that defines the target user who will receive the advertisement. Then, the broadcaster searches for an individual inventory containing a plurality of individuals where each of the plurality of individuals has a profile. The search is performed to determine the target user by comparing each of the profiles of the advertising of the individuals to the predetermined restriction to place a correspondence between the profiles of the plurality of individuals and the predetermined restriction. Once reciprocated, a cost is determined for each of the plurality of individuals based on a predetermined formula and the costs of each of the plurality of individuals are totaled to determine the price of the advertisement. The method of the present invention is incorporated both in a computer program mode and in a computer physical equipment mode of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS A more complete appreciation of the invention and many advantages thereof will be readily obtained as it becomes better understood with reference to the detailed description when considered in conjunction with the accompanying drawings, wherein: Figure 1 of the prior art is a block diagram view of a conventional price calculation model for pricing and advertising distribution; Figure 2 is a block diagram view of one embodiment for the method for ordering an advertisement for advertising on a data network of the present invention; Figure 3 is a flow diagram of a further embodiment of the method for ordering an advertisement for an advertisement on a data network; Figure 4 is a flowchart of one embodiment of the method for determining a price for an advertisement of the present invention; Figure 5 is a block diagram view of one embodiment of the predetermined formula and one embodiment of the method for determining a price of the present invention; Figure 6 is a block diagram view of one embodiment of the system of the present invention; Figure 7 is a flowchart of one embodiment of the method for ordering an advertisement for an advertisement of the present invention; and Figure 8 is a mode of a computer system that implements the method and system of the present invention.

Detailed Description of the Preferred Modes Figure 2 is a block diagram view of one embodiment of the method for ordering an advertisement for advertising on a data network. In Figure 2, an advertiser 205 wishes to order an advertisement 236 for an advertisement 225 on a data network 215. The advertisement is to be sent to a target user 235 by the broadcaster 220 during a transmission of a movie 238 in motion. In Figure 2, the advertiser is an entity that wishes to place the advertising content (for example, commercial or other type of action that draws attention to the public of the advertiser through paid advertisements) to the target user 235. In order to make advertising 225 to the target user 235, the advertiser goes to a broadcaster 220 that is capable of transmitting the advertisement 225 to the target user 235 as part of a moving movie 238 that incorporates or otherwise transmits the advertisement 236 within the motion picture 238. It is noted that advertising 225 may be sent either directly or indirectly to the advertiser to the broadcaster through intermediate entities, yet this indirect transmission of the advertising falls within the scope of the present invention as claimed below. The advertiser 205 can be any company that wishes to pay publicly for advertisements through the advertising 225. The advertiser has predetermined restrictions 210 which are determined by the advertiser 205 in a variety of ways. The predetermined restriction 210 is any information that relates to the target user 235 that the advertiser 205 wishes to see advertising 225. This includes, without limitation, information such as name, age, income, address, hobby, television hours viewed per day profession, gender, and any other type of information of a target user 235 that is suitable for the purposes of the marketing content, including advertising 225, to a target user 235. The predetermined restrictions 210 are typically determined by the advertiser based on an investigation of your product or services that are offered in order to reach the target user 235. These predetermined restrictions 210 can be sent through a data network 215, for example, the Internet, or another network that exchanges data. The data network 215, in turn, sends the predetermined restriction, which defines the target user 235 who will receive the advertisement 225, to the broadcaster 220 in order to determine a price for the advertisement 235 that will be displayed to the target user 235. Al receiving the predetermined restriction 210, the broadcaster 220 uses the predetermined restriction 210 to determine the price when performing the method to determine a price for the advertisement as described in detail below. The broadcaster 220, after he has determined the price of the advertisement, offers that price 230 to the advertiser 205 upon returning the price 230 through the data network 215 to the advertiser 205. The advertiser then orders the advertisement 236 for advertising. 225 on the basis of price 230 when sending to the broadcaster 220, via the data network 215, an order for the advertisement. The advertisement is then transmitted to the target user 235 during the transmission of a movie in motion. The target user 235 is any individual who sees the moving movie 238. In use, the system of Figure 2 operates as follows. An advertiser 205 communicates with a data network 215 upon registration to the Internet 215 as is well known in the art through a computer system, such as the computer of Figure 8. Once on the Internet, the advertiser 205 locates the broadcaster on the Internet through an Internet site of the broadcaster 220. Once on the Internet site (URL) of the broadcaster 220, the advertiser 205 sends the predetermined restrictions 210 to the broadcaster 220 through the data network 215 This can be done by entering a predetermined restriction 210, such as the name, age, gender, income, address, hobbies, television hours seen per day, profession, etc., that define the target user 235, on the Internet site that is sent through the data network 215 to the broadcaster 220. Again, it is noted that the advertiser 205 introduces the predetermined restrictions 210 into a computer system such as the computer system described with respect to Figure 8 below. Once the predetermined restrictions 210 is sent to the broadcaster 220, the broadcaster 220 uses the predetermined restrictions 210 to determine a price 230 for the advertisement 236. The broadcaster 220 determines the price for the advertisement 236 when searching for an individual inventory (236). when looking for an individual inventory (Figure 6) that is a database that contains a plurality of individuals.The plurality of individuals each have a profile that describes the individual in general, in a much more similar way as the predetermined restrictions. say, the profile contains information such as age, gender, income, hobbies and other information that generally describes each individual in the inventory of individuals The broadcaster 220 searches for the inventory of individuals that compares the profile to the predetermined restrictions in order of making a correspondence between the two For example, in one embodiment, an individual in the invent A group of individuals can be a 35-year-old woman with a ski hobby. The advertiser 205 may have introduced a predetermined restriction 210 of a woman between the ages of 30 and 40 having a pastime of activities abroad. The broadcaster 220, by sending and comparing the predetermined restrictions 210 (female, ages 30-40, activity pastime abroad) to the profile of the inventory of individuals, is able to match the predetermined restriction 210 to the individual having the described profile to order to select that individual. Once that individual is selected, the broadcaster 220 determines a cost for that individual based on a predetermined formula described later in Figure 5. Each individual is then totaled to determine the price 230 when sending over the data network 215 to the advertiser 205 as the price for placing the advertisement 225 on the moving movie 238. Once the advertiser 205 receives the price 230, the advertiser 205 determines whether to place the advertisement on the moving movie 238 with the broadcaster 220 and if so , the advertiser 205 agrees with the price 230 by sending to the broadcaster 220, on the data network 215, the advertisement 225 and a confirmation to proceed with the placement of the advertisement 225 in the advertisement 236 on the movie in motion 238 Once the advertiser 205 receives the advertising 225 and the confirmation to proceed from the advertiser 205, which may or may not include the payment of the price 230, the broadcaster 220 places the advertising 225 in the advertisement 236 which is to be displayed to the target user 235. The method of Figure 2 contains a practical application in the technological art of transmitting on a data network 215 a price 230 for individualized advertising 225. That is, in the past, advertising was placed on advertisements in motion pictures based on group proportions for certain populations. As shown in Figure 1 of the prior art, this resulted in an inefficient pricing calculation model where an advertiser paid for advertising to individuals who do not fall within the target audience all through a data network. Now, with the method and system of the present invention, the advertiser pays for individual, how the opposite of a group of individuals, where each individual is within the target audience. Therefore there is a cost saving to the advertiser because all the advertisements are actually displayed to the desired target user. Additionally, from the perspective of the broadcaster, the broadcaster may charge the advertiser the specific number of individuals to whom the advertising is shown, instead of sending the advertising to both the wanted individuals and the unwanted individuals. Additionally, with the present method and system of the present invention, the interest of the individuals in the individual inventory is focused more where many specific pastimes and other information is known of the individual to focus more closely the publicity related to these hobbies or other information to create a more effective and efficient advertising scheme. The present system additionally removes the need for any intermediary agency between the advertiser and the broadcaster because the broadcaster contains the inventory of individuals and therefore does not need the services of an intermediary, such as an advertising agent, that can provide market research that links populations to particular films in motion. Figure 3 is a flowchart of one embodiment of the method for ordering an advertisement for advertising on a data network. In Figure 3, a broadcaster receives a list of predetermined restrictions for advertiser advertising at 305. The broadcaster then determines whether the advertiser specified a minimum number of impressions (ie, the number of cases that will be displayed in the advertisement). In one embodiment, the impressions are sent to the broadcaster over the data network when the system of the present invention is used. If the advertiser does not specify the impression, then the broadcaster requests that that impression be specified and the advertiser specifies the impressions at 315. If the advertiser does not specify the impressions, then the broadcaster scans the inventory of individuals at 320 for correspondences between the restrictions predetermined and the profiles of individuals in the inventory of individuals. Then the 325, the broadcaster determines whether the predetermined restrictions can be met, but if they can be met, the broadcaster informs the advertiser about the data network that the predetermined restrictions can not be met at 330. If the predetermined restrictions can be met and correspondences are made between the predetermined constraints and the profiles of the individuals in the inventory of individuals, then the broadcaster determines a price for advertising based on the predetermined formula at 335. The price is determined using the method to determine a price for an individual. advertisement as shown in Figure 5 below. Then, at 340, the price is sent back to the advertiser on the data network and the advertiser orders the advertisement at the price offered at 350 so the advertiser pays the price for the advertisement and transmits the advertising to the broadcaster. It is noted that, in one modality, advertising is sent to the broadcaster after a price has been agreed between the advertiser and the broadcaster. However, in alternative modes, it is possible for the advertiser to send advertisements at various times during communication between the advertiser and the broadcaster even when the advertiser transmits the predetermined restrictions to the broadcaster. Finally, at 360, the advertisement is transmitted to a target user during the transmission of a moving movie in a display device such as the display devices described with reference to Figure 8 below.

Figure 4 is a flowchart of one embodiment of the method for determining a price for an advertisement of the present invention. In Figure 4, an advertiser provides a broadcaster with a predetermined restriction that defines the target user that the advertiser receives at 405. Again, these predetermined restrictions may include gender, age, income, hobbies, and other information that the target user describes for receive advertising Upon receipt of the predetermined restrictions, the broadcaster searches an inventory database of individuals to determine the target user based on predetermined restrictions defined by the advertiser 410. Once a correspondence is determined, the broadcaster determines a costp for each one of the individuals in the inventory of individuals that has corresponded to the profile that now becomes the target user based on a predetermined formula (Figure 5) at 415. The cost for each individual is then added to determine a total price for the advertisement advertising at 420. Figure 5 is an embodiment of the method for determining a price in the method of the present invention. In Figure 5, the default restrictions in 510, in this modality, include an age of 42, a masculine gender of an income of between $ 50,000 and $ 100,000 annually. In the inventory of individuals, a 42-year-old man with an income of $ 64,000 annually is located. A modality of a predetermined formula 505 has been set forth in the modality of Figure 5 which determines the cost per individual based on two criteria: index value 515 and coefficients 520. It is important to note that the predetermined formula 505 is only one type of modality. of predetermined formulas that can be used to determine the cost per individual in the inventory of individuals. In essence, the default formula can be any formula that determines the demand of individuals in the inventory of individuals. This demand can be based on the supply and demand of the specific individuals contained in the inventory of individuals, as well as the supply and demand of the advertiser. In this way, Figure 5, the index values are inserted first in 515 for xx, x2, X3 and X - These index values in this mode, are determined by the relative importance of the individual in the inventory of individuals to the broadcaster. That is, an individual in the inventory of individuals may have a higher or lower index value based on the demand of an individual by the broadcaster with certain populations of higher demand. The demand of an individual of the advertiser creates a weighted meaning on which the predetermined formula is based. Weighted meaning is defined as the amount of meaning given to the coefficient values that is based in turn on the demand of target individuals. In one modality, that demand can be based on the amount of time available to the target individual who will receive an advertisement. In this way, if an individual is 35 years of age and male, for example, many advertisers can announce to the individual that the individual's demand will increase and the time available to the individual will decrease. Then in 520, the coefficient values for age, income, sex, are inserted, are added and the formula produces a price for that individual in 525. The coefficient values are based on the demand for individuals from the perspective of the advertiser. Then, all prices for specific individuals matched are added to determine the total price of the advertisement. Figure 6 is a block diagram view in one embodiment of the system of the present invention. In Figure 6, three specific devices are shown including the client 605 of the advertiser, the server 610 of the broadcaster and a storage device 621. The client 605 of the advertiser and the server 610 of the broadcaster can be computer systems, in one embodiment, such as the computer system of Figure 8. In one embodiment, the client 605 of the advertiser and the server 610 of the broadcaster can be computer systems that can run a computer program in order to perform the method and system of the present invention. The storage device 621 contains databases that can be placed with the broadcaster server 610 or even in other storage media locally or remotely from the broadcaster's server 610 while the storage device 621 remains in communication with the broadcaster. 610 server of the broadcaster. The storage device 621 can not be any of the storage devices described in Figure 8 below. The client 605 of the advertiser allows an advertiser (not shown) to communicate with the broadcaster's server 610 to provide the broadcaster (not shown) with the predetermined restriction as described in Figure 2 above. The advertiser therefore uses the client 605 of the advertiser to send the predetermined restrictions to the broadcaster server 610 over a data network 606. In an alternative mode, the broadcaster server 610 asks the advertiser's client 605 for the predetermined restriction in order to to determine a price for the advertisement. This is done by the order component 625 in the broadcaster's server 610. Once the broadcasting server 610 requests the predetermined restriction, the client 605 of the advertiser provides the restriction through the data network 606 to the broadcaster's server 610. The order component 625 receives the predetermined restriction from the client 605 of the advertiser and communicates with the price calculation component 635 to transmit the predetermined restriction of the price calculation component 635. It is noted that the components 625, 630, 635, 640 of the broadcasting server 620 are, in one embodiment, computer program modules described in well-known programming languages. The price calculation component 635 then communicates with the 630 component of the advertiser and the profile component 640 in order to determine the price for the advertisement. In turn, the advertising component 630 and the profile component 640 communicate with the inventory 655 of individuals in order to search the inventory 655 of individuals to compare the profile of the individuals in the inventory 655 of individuals with the predetermined restrictions to order to find a correspondence. After the correspondences have been found, the price for the corresponding individuals is determined by the price calculation component 635 (using, for example, the default formula in Figure 5) and is summarized to determine a total price for the product. commercial. This total price is then transmitted to the client 605 of the advertiser through the data network 606. The advertiser's client 605 then approves the total price and transmits the advertisement to the 610 server of the broadcaster. The broadcaster server 610 then places the order in an order database 645 and places the advertiser in the advertisers database 650. It is noted that the storage device 621 containing the command database 645, the advertiser database 650 and the inventory 655 of individuals is accessed by the broadcaster's server 610 through the data access layer 620. It is further pointed out that the storage device 621 can be located within or without the broadcaster's server 610, as long as the two are in communication. Figure 7 is a flowchart of one embodiment of the method for ordering an advertisement of the present invention. In Figure 7, the advertiser specifies the default restrictions for an advertisement in 705. Then, in 710, the broadcaster determines the price for the advertisement based on the predetermined restrictions and returns a total price to the advertiser over the data network. The advertiser then accepts the total price and presents the advertisement to the broadcaster over the data network at 715. Then at 720, the broadcaster displays the advertising to the target users while transmitting the movie in motion. Figure 8 illustrates a high-level block diagram of a general-purpose computer system that is used, in one embodiment, to implement the method and system of the present invention. The general purpose computer 846, in one embodiment, acts as either the broadcaster server 610 or the advertiser 605 client of Figure 6. The general purpose computer 846 of Figure 8 includes a 830 processor and 825 memory. Processor 830 may contain a single microprocessor, or may contain a plurality of microprocessors, to configure the computer system as a multi-processor system. The memory 825 stores, in part, the instructions and data for execution by the processor 830, for example, the components 625, 630, 635, 640 of the broadcaster server 610. If the system of the present invention is implemented completely or partially in the computer program, including computer instructions, the 825 memory stores the executable code when it is in operation. The 825 memory can include Dynamic Random Access Memory (DRAM) banks as well as high speed anti-memory. The computer system 846 of Figure 8 further includes a mass storage device 835, peripheral devices 840, audio media 850, input devices 855, portable storage media units 860, a graphic subsystem 880 and a visualization means 885 For purposes of simplicity, the components shown in Figure 8 are presented as being connected via an individual common bus 8T0 (i.e., a transmission medium). However, the components can be connected through one or more means of data transport (e.g., Internet, Intranet, etc.). The processor 830 and the memory 825 can be connected via a common local microprocessor bar and the maximum storage device 835, peripheral devices 840, portable storage means units 860, and graphics subsystem 880 can be connected via one or more bars common input / output (I / O). The mass storage device 835, which is typically implemented with an optical disk unit, is in one embodiment, a non-volatile storage device for storing data and instructions for use by the processor 830. The mass storage device 835 includes the storage means of the embodiments of the present invention, and the storage medium of the server and the storage means of the client in alternative modes. In another embodiment, the mass storage device 835 stores the components of the broadcaster server 610. In another embodiment, the storage device 621 may also be the mass storage device 835. The computer instructions implemented in the method of the present invention can also be stored in the processor 830. The unit 860 of the portable storage means operates in conjunction with a non-volatile storage medium, such as a floppy disk, or other means computer readable to input and extract data and encode to and from the computer system of Figure 8. In one embodiment, the method of the present invention that is implemented using computer instructions is stored in a portable medium and is entered into the system. 846 computer via the 860 unit of portable storage media. Peripheral devices 840 may include any type of computer support device, such as an input / output (I / O) interface for adding additional functionality to the computer system 846. For example, peripheral devices 840 may include a network interface card for interconnecting computer system 846 to a network, a modem, and the like. The input devices 855 provide a portion of a user's interface. The input devices 855 may include an alphanumeric keypad for entering alphanumeric information and other key information, or a signaling device, such as a mouse, a rolling ball, a pencil or cursor-direction keys.

In order to display textual and graphic information, the computer 846 of Figure 8 includes a graphics subsystem 880 and a display means 885. The display means 885 may include a display with a cathode ray tube (CRT), display with liquid crystal (LCD), other suitable display devices, a means to display, which allows a user to see the movie in motion. The graphics subsystem 880 receives textual and graphic information and processes the information for transfer to the display screen 885. The computer system 846 of Figure 8 also includes an audio system 850. In one embodiment, the audio medium 850 it includes a sonic card that receives audio signals from a microphone that can be found in the peripheral products 840. In another embodiment, the audio system 850 can be a processor, such as a processor 830, that processes sound. Additionally, the computer of Figure 8 includes 845 transfer devices. Examples of suitable transfer devices include loudspeakers, printers and the like. The devices contained in the computer system of Figure 8 are those typically found in a general purpose computer and are intended to represent a broad category of these computer components that are well known in the art. The system of Figure 8 illustrates a platform that can be used to practically implement the method of the present invention. Numerous different platforms may also suffice, such as Macintosh-based platforms available from Apple Computer, Inc., platforms with different common bar configurations, network platforms, multi-processor platforms, other personal computers, workstations, servers, systems of navigation and the like. In a further embodiment, the present invention also includes a computer program product that is a computer-readable medium that has computer instructions stored thereon, which can be used to program a computer to perform the computer method. present invention as shown in Figures 4 and 7, The storage medium can include, without limitation, any type of disk including floppy discs, optical discs, DVDs, CD ROMs, magneto-optical discs, RAM, EPROM, EEPROM, magnetic or optical cards, or any type of suitable medium for storing electronic instructions. These same computer instructions can be placed on an electronic signal that is transmitted over a data network that performs the method as shown in Figures 4 and 7, when it is loaded into a computer, such as the computer system 846 of the computer. Figure 8. Computer instructions are in the form of data that is transmitted over a data network. In one embodiment, the method of the present invention is implemented in computer instructions and these computer instructions are transmitted in an electronic signal via cable, satellite or other transmission means to transmit the computer instructions in the electronic signals. Stored in any of the computer-readable (medium) media, the present invention includes a computer program to control both the physical computer of the specialized / general purpose computer, or microprocessor, and to allow the computer or microprocessor to interact with a computer. human or other mechanism that uses the results of the present invention. This computer program may include, without limitation, device units, operating systems and user applications. Finally, this computer-readable medium also includes a computer program to perform the method of the present invention as described above. Although the present invention has been described in detail with respect to certain embodiments and examples, there are variations and modifications that are within the scope of the present invention as defined in the following claims.

Claims (1)

1. CLAIMS 1. - A method for ordering an advertisement for advertising on a data network to be transmitted 5 to one or more target user during the transmission of a motion picture, comprising: receiving from an advertiser one or more predetermined restrictions defining one or more target users; l or determine a price for the advertisement using one or more predetermined restrictions; and transmit to the advertiser the price for the acceptance, rejection or counteroffer of the advertiser. 2. - The method according to claim 1, wherein one or more predetermined restrictions are demographic information selected from the group consisting of gender, income, hobby and age. 3. The method according to claim 1, wherein the step of providing further comprises providing 0 predetermined constraints selected from the group consisting of gender, income, pastime and age of the target user. 4. - The method according to claim 1, wherein the step of determining comprises: finding an inventory of individuals containing a plurality of individuals, each of the plurality of individuals having a profile, the search is performed to determine one or more target users when comparing -one or more predetermined restrictions to the profiles of the plurality of individuals to locate correspondences between one or more predetermined restrictions and the profiles of the plurality of individuals; and determining from the correspondences a price to transmit the advertising to one or more target users based on a predetermined formula. The method according to claim 4, wherein the predetermined formula comprises: distributing a weighted meaning to a level of saturation, an age, an income, a gender and a hobby of each or of one or more target users, the level of saturation that corresponds to a demand for each target user who will receive the advertising. The method according to claim 5, wherein the demand for each target user further comprises an amount of time available for each target user who will receive the advertisement. 7. A method for determining a price for an advertisement to transmit an advertisement to one or more target users during a motion picture, comprising: receiving from an advertiser one or more predetermined restrictions defining one or more target users that the advertiser wishes that they receive advertising; look for an inventory of individuals that contains a plurality of individuals, each of the plurality of individuals is associated with a profile; comparing each of the profiles of the plurality of individuals to one or more predetermined constraints to locate correspondences between the profiles of the plurality of individuals and one or more predetermined restrictions, the correspondences that identify one or more target users; determine from the correspondences a price to transmit the advertisement to one or more target user based on a predetermined formula; and transmit to the advertiser a price for the acceptance, rejection or counteroffer of the advertiser. 8. A system for ordering an advertisement for advertising on a data network that is to be transmitted to one or more target users during transmission in a motion picture, comprising: a broadcasting server programmed to: receive from a client of advertiser one or more predetermined constraints defining one or more obj ective users, searching for an inventory of individuals containing a plurality of individuals, each of the plurality of individuals having a profile, comparing one or more predetermined restrictions to the profiles of the plurality of individuals to locate correspondences between one or more predetermined constraints and the profiles of the plurality of individuals, the correspondences that identify one or more target users, determine from the correspondences a price to transmit the advertising to one or more target users based on a predetermined formula, and transmit to the advertiser's client the price for acceptance, rejection or counteroffer from the advertiser. 9. A computer-readable medium having computer instructions stored therein which, when loaded into a computer system, causes the computer system to perform a method for ordering an advertisement for an advertisement over a data network that will be transmitted or one or more target users during the transmission of a motion picture, the method comprises: receiving from an advertiser one or more predetermined restrictions that define one or more target users; determine a price for the advertisement using one or more predetermined restrictions; transmit to the advertiser the price for the advertisement and receive an order from the advertiser for the advertisement. "\ 10. Ur. Computer readable medium having computer instructions stored therein, which when loaded into a computer system, causes the computer system to perform a method to determine a price for an advertisement to transmit a advertising to one or more target users during a motion picture, comprising: receiving one or more predetermined restrictions that define one or more target users that an advertiser wishes to receive the publicity, search for an inventory of individuals containing the plurality of individuals, each of the plurality of individuals having a profile, comparing each of the profiles of the plurality of individuals to one or more predetermined restrictions to locate correspondences between the profiles of the plurality of individuals and one or more predetermined restrictions, the correspondences that identify one or more target users, determine from the correspondences a price to transmit the advertising to one or more target users based on a predetermined formula and transmit to the advertiser the price for the acceptance, rejection or counteroffer of the advertiser. 11. A method for ordering an advertising advertisement 5 for advertising on a data network to be transmitted to a target user during a transmission of a motion picture, comprising: providing an advertiser, a broadcaster with a predetermined restriction which defines the user C objective that will receive the publicity; use, by the broadcaster, the predetermined restriction to determine a price for the advertisement; offer, by the radio user, to the advertiser the 5 advertisement in the price; order, by the advertiser, the advertisement based on the price to place the advertising in the advertisement that is going to be transmitted to the target user during the transmission of the film in 0 movement; transmit the advertising to the target user using the transmission of the motion picture; and providing the advertiser or broadcaster with demographic information of the target user who received the advertisement. 12. The method according to claim 11, wherein the predetermined restrictions are demographic information in the target user. The method according to claim 11, in ¾ wherein the step of providing further comprises providing predetermined constraints selected from the group consisting of a gender, an income, a hobby and an age of the target user. The method according to claim 11, wherein the step of using further comprises: determining the price for the advertisement by: providing the broadcaster with the advertiser, at least one restriction that defines the target individual that he will receive advertising; search, by the broadcaster, an inventory of individuals that contains a plurality of target individuals, each of the plurality of target individuals that has a profile of restrictions, the search is performed 20 to determine target users by comparing each of the plurality of target individuals to the restriction profiles to locate a correspondence between the plurality of target individuals in the profiles of the constraints, · determining a cost for each of the plurality of individuals target based on a predetermined formula; and totalizing the costs of each of the plurality of target individuals to determine the "price for the advertisement" 15. The method according to claim 14, wherein the predetermined formula further comprises: distributing a weighted meaning to a level of saturation, an age, an income, a gender and a pastime of the target individual, the level of saturation corresponding to a demand for the target individual who will receive the advertisement 16. The method according to claim 15, wherein the demand for the target individual also comprises an amount of time available for the target individual who will receive the advertisement. 17. A computer-readable medium having computer instructions having computer instructions stored thereon which, when loaded into a computer system, cause the computer system to perform a method of ordering an advertisement for an advertisement about a computer. data network to be transmitted to a target user during the transmission of a motion picture, the method comprises: - -providing an advertiser, a broadcaster-a predetermined restriction that defines the target user who will receive the advertising; ? use, by the broadcaster, the predetermined restriction to determine a price of3. commercial; offer, by the broadcaster, to the advertiser the advertisement in the. price; order, by the advertiser, the advertisement based on the price to place the advertising in the advertisement that will be transmitted to the target user during the transmission of the cinematographic film; transmit the advertising to the target user during the transmission of the film; and provide the advertiser or broadcaster with demographic information of the target user who received the publ icity. 18. A system for determining a price for an advertisement, comprising: means for receiving from an advertiser one or more predetermined restrictions defining one or more target users that the advertiser wishes to receive an advertisement that complies with the advertisement; means for determining a price for an advertisement using one or more predetermined restrictions; And a means to transmit an offer from the advertiser to compare the advertisement in the price. 19. The system according to rei indication 18, wherein the means to determine a price includes: a means to search an inventory of individuals containing a plurality of individuals, each of the plurality of individuals having a profile; means for comparing one or more predetermined constraints to the profiles of the plurality of individuals to locate correspondences between one or more predetermined constraints and the profiles of the plurality of individuals, the correspondences that identify one or more target users; and a means to determine from the correspondences a price to transmit the advertisement to one or more target users based on a predetermined formula. The system according to claim 19, wherein the predetermined formula accounts for a demand for one or more target users. The system according to claim 19, wherein the predetermined formula accounts for a demand supply for the plurality of individuals in the inventory of individuals. 22. The system according to claim 19, wherein the predetermined formula is the sum of the products of the index values and coefficients. 23. A method for an advertiser to order an advertisement for advertising on a data network to be transmitted to one or more target users during the transmission of a motion picture, comprising: transmitting to one broadcaster one or more 10 predetermined restrictions that define one or more target users, that the advertiser wishes to receive publicity; receiving an offer from the broadcaster to buy an advertisement at a price, the price is determined by the broadcaster by comparing one or more predetermined Ib restrictions to the profiles of a plurality of individuals to locate correspondences among these, the correspondences identifying one or more users target and calculate the price based on the correspondences of a predetermined formula; and transmitting an order for the advertisement to the broadcaster. The method according to claim 1, further including the step of transmitting the advertisement to one or more target users during the transmission of the movie 25 cinematographic. 25. The method according to claim 1, further including the step of providing demographic information that characterizes one or more target users who receive the advertising. 26. The method according to claim 4, wherein the predetermined formula accounts for a demand for one or more target users. The method according to claim 4, wherein the predetermined formula accounts for a supply and demand of the plurality of individuals in the inventory of individuals. The method according to claim 4, wherein the predetermined formula is the sum of the products of index values and coefficients. 29. The method according to claim 7, further including the step of transmitting the advertisement to one or more target users during the transmission of the motion picture. 30. The method according to claim 7, further including the step of providing demographic information that characterizes one or more target users who receive the advertisement. RESOLUTION OF THE INVENTION The present invention provides a method for ordering an advertisement for advertising on a data network to be transmitted to a target user during a transmission of a moving movie. An advertiser first provides a broadcaster or a predetermined restriction that defines the target user to receive the advertisement. Then, the broadcaster uses the predetermined restriction to determine a. price of the commercial. The price is then offered by the broadcaster to the advertiser and the advertiser then orders the advertisement on the basis of the price to place the advertising in the advertisement that is to be transmitted to the target user during the transmission of a movie in motion.