KR20250155327A - Platform for mobile advertising and microtargeting for food salesSystem and method for personalized merchandisingSystem and method for mobile advertising and microtargeting for food sales - Google Patents

Abstract

An end-to-end mobile advertising system uses user behavior (e.g., location, mode) to select micro-targeted ads.
(e.g., interaction with advertisements on mobile communication devices). The marketplace platform is designed to display advertisements on specific scheduled windows.
Handles the format required for display on mobile communication devices according to negotiated tags for the desired audience ("reach"), the number of suitable displays ("frequency"), and the effective duration ("time"). Time-based coupons
The conditions of the schedule for advertising campaigns are supported. The effectiveness is even observed with communication devices to observe changes in behavior.
Impression ads can be judged at the moment of impression by monitoring interaction and/or user location (e.g., predicted
Don't go to the competitor's location, go to the advertiser's location, call the advertiser, or clip the ad for later reference.
The marketplace platform may, for privacy reasons, disclose user identities to advertising entities that provide advertisements.
Secure it.

Description

Platform for mobile advertising and microtargeting for food sales {System and method for personalized merchandising System and method for mobile advertising and microtargeting for food sales}

Aspects disclosed herein relate to a communication network that distributes and tracks advertisements displayed on a mobile communication device.

It is about, and in particular, about, appropriately formatted and timed specific advertisements for users of mobile communication devices.

Serving as a bridge between mobile communication devices and advertising platforms for getting and tracking

It's about providing a marketplace platform.

For a long time, companies have been branding their products through traditional means to satisfy existing consumers and to

We have been trying to reach new consumers through advertising in newspapers, magazines, brochures, newsletters, and press.

From print formats such as releases and billboards to sponsorships, seminars, point-of-sale and promotional programs.

Event-related activities such as those conducted on radio, television, cable and, more recently, satellite cable, have evolved.

was linear when less creative, and sometimes non-linear when more creative.

Recently, new forms of advertising, previously called direct advertising, have emerged that are more targeted and tailored to individual consumers.

is on the rise. New initiatives are directly interacting with consumers through pull and push campaigns.

and to allow advertisers to mine specific consumer data related to consumer purchasing habits, trends and predictions of future habits.

We're exploring ways to create more measurable advertising that delivers results. Advances in technology combined with creative marketing.

They have developed traditional direct mail marketing campaigns, telemarketing, point-of-sale campaigns, computer platforms and most recently,

It is expanding into new branches that include distribution and measurement through telecommunication networks.

Regarding the latter, perhaps the greatest platform in the new world of marketing is the information age of the last century called the Internet.

It's the same as the greatest platform for exchange. Some examples include branded websites, banner ads, and pop-ups.

Through these channels, such as up-market advertisements, targeted emails, and portal sponsorships, advertisers can reach their target audience.

You can have a heart. Some examples are impressions served, click-through rate.

(clickthrough rate, CTR), cost per action (CPA), cost per click (CPC), cost per sale

Defined conditions such as cost per sale (CPS) and cost per thousand (CPM) and innovative semantics

Through semantics, advertisers can measure the results of targeted ads and charge for the performance results obtained.

It can be objectively established. With these new advancements, and with business, geopolitics, and integrated telecommunications networks.

Due to the increasingly global nature of the world, advertising is also becoming increasingly global in nature.

Personal computing (e.g., desktop and laptop computers and broadband internet) that enables the expansion of Internet advertising

Along with advances in internet access, technological advancements are also resulting in smaller and more powerful personal computing devices.

Currently, for example, portable wireless phones, PDAs, and paging devices are each small, lightweight, and easy for users to carry.

There are a variety of portable personal computing devices, including wireless computing devices such as computers. Computing technology

With advancements, consumers have a variety of software applications that can be provisioned.

A variety of electronic devices ("user equipment") are provided, each with unique features such as email, Internet browsing, game playing, address book, calendar, media players, electronic book viewing, voice communication, directory services, etc.

More and more choices that can be loaded on multi-functional devices such as smartphones, portable game consoles or portable computers.

These are applications.

Despite these advances, mobile communication devices have lower communication bandwidth, processing, and user-saving capabilities than general-purpose computing devices.

They tend to have user interface limitations, such as screen size, available memory, and file system space.

The amount of liver, the amount of input and output performance, and the processing performance may each be limited by the small size of the device.

Due to severe resource limitations, these remote computing devices, such as client devices, for example,

It is desirable to keep the size and quantity of resident software applications and other information limited.

The computing platforms for these devices are often optimized for specific phone chipsets and user interface hardware.

It becomes communist.

Limited attempts to extend advertising to mobile communication devices generally follow the paradigm of Internet browsing.

However, using a Wireless Application Protocol (WAP) browser is not recommended for use on full-size monitors/displays.

It is painful compared to using broadband Internet. It can be searched and displayed in a timely manner at a reasonable cost.

The amount of content is limited. Limited user input devices with small displays have difficulty navigating web pages.

As a result, poor user experiences with WAP limit its adoption.

Improved performance of WAP browsing and advertising compared to other computing devices.

Despite these awards, further improvements to the end-to-end solution are needed to ensure continuous campaign booking.

Increases in the inventory of advertising content can be achieved using (booking) and standard terms and conditions.

The following is a brief summary to provide a basic understanding of some aspects of the disclosed versions. This description

It is not a comprehensive overview of all possible aspects, nor does it identify key elements among all elements, nor does it provide a comprehensive overview of these.

It is not intended to cover the range of versions. Its sole purpose is to serve as an introduction to the detailed explanations presented later.

The purpose is to provide the concept of one or more aspects in a simplified form.

Although their limitations limit their use as advertising channels, mobile communication devices are capable of delivering impression advertising.

Mobile devices have unique characteristics that may present opportunities for targeted advertising, including the portability and

Communication usage is particularly important to characterize users and to improve the success of targeted advertising to these user characteristics.

Or it indicates an opportunity to track failures.

In one aspect, a method for distributing advertising content to a mobile communication device is provided. The mobile communication device

Users are characterized based on their behavior. Advertisements are displayed on the mobile communication device based on the user's characteristics.

is selected for display. To indicate effectiveness, the closest user response is correlated and reported when displaying the above advertisement.

It is difficult. By doing so, the unique properties of mobile communication devices are exploited. Users are guessed based on demographic information.

It is more desirable for advertising investments to be targeted than for them to be characterized by their own behavior.

Limited throughput communication channels for mobile devices can benefit from micro-targeted advertising.

It is more preferable to use them for things like:

In other aspects, the processor, computer object and device may be configured to provide a method for distributing advertising content to a mobile communication device.

Provides a means for use.

In an additional aspect, a device for distributing advertising content to a mobile communication device comprises:

It includes a storage device containing a data structure of the user's actions. The marketplace platform stores the data based on the actions.

Developing the user's characterization and displaying it on the mobile communication device based on the user's characterization.

It interfaces with the advertising platform to select the advertisements to be displayed. The advertising tracking component is used to indicate the effectiveness of the above.

Correlate and report the closest user response when displaying an ad.

In another aspect, a method for displaying advertising content on a mobile communication device is provided. User behavior

The mobile communication device is sensed to characterize the user. An advertisement is requested for display on the selected mobile communication device based on the user's characterization. The closest user is selected when displaying the advertisement to indicate effectiveness.

Brave responses are tracked for correlation and reporting.

In other aspects, processes, computer objects and devices may display advertising content on mobile communication devices.

Provides the means to perform.

In another aspect, a device including a sensor of a user's actions displays advertising content on a mobile communication device.

The transmission component is provided to develop the user's characterization based on the above behavior.

The platform reports the sensed behavior. The receiving component reports the mobile communication based on the user's characteristics.

Receives advertisements selected by the marketplace platform for display on the device. Ad Tracking Component

To indicate effectiveness, we track the closest user response when displaying the above advertisement. This user response is

It is transmitted to the marketplace platform by the above transmission component.

To achieve the aforementioned and related purposes, one or more versions are sufficiently described herein and in particular the claims

Includes the features pointed out above. The description below and the attached drawings detail specific exemplary aspects.

Describes and highlights some of the various ways in which the principles of versions can be utilized, along with other advantages and novel features.

When considered in conjunction with these drawings, it will become apparent from the detailed description below that the disclosed versions are all such

It is intended to include aspects and their equivalents.

The following is a brief summary to provide a basic understanding of some aspects of the disclosed versions. This description

This is not a comprehensive overview of the possible aspects, nor is it intended to identify key elements among all the elements, or to provide a comprehensive overview of these versions.

It is not intended to cover the scope of the text. Its sole purpose is to serve as an introduction to the detailed explanations that will be presented later.

The purpose is to provide the concept of one or more aspects in a simplified form.

Although their limitations limit their use as advertising channels, mobile communication devices are capable of delivering impression advertising.

Mobile devices have unique characteristics that may present opportunities for targeted advertising, including the portability and

Communication usage is particularly important to characterize users and to improve the success of targeted advertising to these user characteristics.

Or it indicates an opportunity to track failures.

In one aspect, a method for distributing advertising content to a mobile communication device is provided. The mobile communication device

Users are characterized based on their behavior. Advertisements are displayed on the mobile communication device based on the user's characteristics.

is selected for display. To indicate effectiveness, the closest user response is correlated and reported when displaying the above advertisement.

It is difficult. By doing so, the unique properties of mobile communication devices are exploited. Users are guessed based on demographic information.

It is more desirable for advertising investments to be targeted than for them to be characterized by their own behavior.

Limited throughput communication channels for mobile devices can benefit from micro-targeted advertising.

In other aspects, the processor, computer objects and devices are more preferably used in mobile communication devices.

A method for distributing advertising content to

In an additional aspect, a device for distributing advertising content to a mobile communication device comprises:

It includes a storage device containing a data structure of the user's actions. The marketplace platform stores the data based on the actions.

Developing the user's characterization and displaying it on the mobile communication device based on the user's characterization.

It interfaces with the advertising platform to select the advertisements to be displayed. The advertising tracking component is used to indicate the effectiveness of the above.

Correlate and report the closest user response when displaying an ad.

In another aspect, a method for displaying advertising content on a mobile communication device is provided. User behavior

It is sensed on the mobile communication device to characterize the user. The mobile communication device is selected based on the user's characterization.

Advertisements are requested for display on the new device. The closest equivalent is used when displaying the above advertisement to indicate effectiveness.

Brave responses are tracked for correlation and reporting.

In other aspects, processes, computer objects and devices may be configured to display advertising content on mobile communication devices.

In another aspect, a device including a sensor of a user's actions displays advertising content on a mobile communication device.

The transmission component is provided to develop the user's characterization based on the above behavior.

The sensing behavior is reported to the platform. The receiving component reports the mobile communication based on the user's characteristics.

Receives advertisements selected by the marketplace platform for display on the new device. Ad Tracking Component

To indicate effectiveness, the engine tracks the closest user response to the display of the above advertisement. This user response is

It is transmitted to the marketplace platform by the above transmission component.

To achieve the aforementioned and related purposes, one or more versions are sufficiently described herein and in particular the claims

Includes the features pointed out above. The description below and the attached drawings detail specific exemplary aspects.

Explains and shows some of the various ways in which the principles of versions can be utilized.

FIG. 1 illustrates a block diagram of an end-to-end mobile advertising communication system according to one aspect.
Figure 2 illustrates a mobile device, a marketplace platform and an advertisement of an end-to-end mobile advertising communication system according to another aspect.
Shows the timing diagram of the platform.
FIG. 3 is a schematic diagram of an exemplary end-to-end mobile advertising communication system according to another aspect.
FIG. 4 is an exemplary graphical user interface for campaign management of the communication system of FIG. 3, according to one aspect.
It's an ear gram.
FIG. 5 is a block diagram of the mobile communication device of FIG. 3 according to another aspect.
FIG. 6 is a flowchart of a method for advertising a mobile communication device performed by the communication system of FIG. 3 according to another aspect.
am.
Figure 7 is a flowchart of a method for end-to-end mobile advertising according to one aspect.
FIG. 8 is a flowchart of a method for location-information behavior profiling of the method of FIG. 7 according to another aspect.
FIG. 9 is a flowchart of a method for reach-frequency-time advertising of the method of FIG. 7 according to another aspect.
FIG. 10 is a flowchart of a method for interceptor micro-targeting advertising according to another aspect of the method of FIG. 7.
FIG. 11 is a flowchart of a method for time-based coupon advertising according to another aspect of the method of FIG. 7.
FIG. 12 is a flowchart of a method for sequenced advertising of the method of FIG. 7, according to one aspect.
FIG. 13 is a block diagram illustrating a method for distributing advertising content to a mobile communication device, according to one aspect, by at least one processor.
A block diagram of a network distribution device including modules of a computer-readable storage medium that executes.

The end-to-end mobile advertising system allows users to select micro-targeted ads from advertising platforms.

We provide a marketplace platform that characterizes users (e.g., location, interaction with ads on mobile devices, etc.).

The marketplace platform handles the formatting required for proper display on communication devices. Advertisements

The right audience (“reach”), the right number of displays (“frequency”), and the effective duration within a specific scheduled window (“time”).

It is displayed according to the negotiated tags for "liver". Also, the advertisement is a time coupon advertising campaign that includes schedule conditions.

Efficiency can even be enhanced by monitoring user interaction with communication devices and/or user location to observe changes in behavior.

By ringing, impressions can be judged at the moment of advertisement (e.g., not going to a competitor as predicted, ad

Marketplace platforms can be used to: go to your location, call the advertiser, clip the ad for later reference, etc.

In addition to handling the interfacing to the specific format requirements of new devices, the marketplace platform also serves ads.

Secure user identity for privacy reasons from entities.

Various aspects are now described with reference to the drawings. In the following description, for the purpose of illustration, a number of specific details are set forth below.

It is presented to provide a comprehensive understanding of the aspects above. However, various aspects are presented in these specific details.

It may be apparent that this can be implemented without. In other embodiments, known structures and devices may be used in these versions.

For the sake of clarity, the devices and methods are illustrated in block diagram form. The devices and methods are particularly well suited for use in wireless environments, or in public networks such as the Internet.

Networks, private networks such as virtual private networks (VPNs), local area networks, wide area networks, long

Any type of network, including but not limited to, any other type of data communication network.

It may be suitable for network environments.

Referring to FIG. 1, according to one aspect, the communication system (100) allows mobile communication devices (104) to communicate with advertising platforms (102).

Even though it has a significantly different display, communication bandwidth and user interaction than other communication channels used by

End-to-end for advertisers to expand the reach of their advertising platforms (102) to a population of mobile communication devices (104).

It provides a two-end solution. The marketplace platform (106) acts as a bridge between advertising platforms (102) and mobile communication devices.

It not only handles the specific needs of mobile communication devices (104), but also isolates the user's real identity from advertisers.

, provides an interface. For example, the marketplace platform (106) may display advertisements on behalf of the advertising platform (102).

It includes a formatting component (108) that formats various types of mobile communication devices (10

These display restrictions apply to other advertising distribution and communication channels (e.g., web portals, etc.).

It can be accommodated by formatting the content provided by the advertising content (110). Therefore, the advertising platform is a mobile

There is no need to keep the multiple display restrictions for each configuration (112) of the communication device (104) up to date. The formatting component

Enhance advertising for appropriate interaction options according to the user interface (114) of a particular mobile communication device (104).

Can be.

The marketplace platform (106) provides additional value to advertisers by determining the “reach” of a group of mobile devices (104).

It provides value. The marketplace platform (106) not only knows the capabilities of displaying advertisements, but also the user's behavior.

Through the signer interface (114) (e.g., call history, interaction with mobile advertisements, etc.) and/or mobile communication

are sensed by the location sensing component (116) of the device (104). These behavioral indications are also detected on the mobile communication device (104).

is reported by the advertising client (118) residing in the marketplace platform (106). By doing so, the marketplace platform (106)

"Guessing" demographic data about mobile communication devices (104) by storing behavioral and demographic data in the S (120)

The advertising prediction component (122) may be used to directly sense or interpret the user's behavior of the mobile communication device (104).

We analyze this data to characterize it.

When a mobile communication device (104) requires additional advertisements, the advertising client (118) may use the marketplace platform (10

6) makes a request forwarded by the mobile communication platform (102). While achieving the latter, individual identities

Filtered by a privacy component (124) to only know the characteristics of the device (104). Alternatively, the marketplace platform (106)

Access to the range of advertisements in the advertisement content (110) of the silver advertisement platform (102) and the advertisement prediction component (122)

To select appropriate advertisements for the requesting mobile communication device (104) based on the characteristics maintained by the advertising manager.

nice

A low-targeting component (126) is used. The mobile communication device (104) displays advertisements on the user interface (114).

The usage is reported through the advertising client (118) to the marketplace platform (106). The data is used by advertisers to manage their advertising campaigns.

A reporting formatting component (128) according to a data format compatible with the advertising platform (102) so as to evaluate the effectiveness of

may be processed by heuristics about/about the user for future advertising selection.

It can be used to provide trends or categorization. Ad tracking data is also used specifically for marketplace platforms.

Billing at the moments when the amount of payment owed to Form (106) is related to advertising tracking data

It can be processed by the component (130). Users can purchase products or services associated with the displayed advertisements.

In moments of interaction using the user interface (114) that indicates a desire to do so, the marketplace

The platform (106) is designed to facilitate transactions between users of the advertising platform (102) and the mobile communication device (104).

Provide an advertising brokerage sales component (132) that utilizes re-billing paths, authentication methods and privacy filters.

Can be done.

In FIG. 2, according to one aspect, between a mobile communication device (104), a marketplace platform (106) and an advertising platform (102)

A method (200) for end-to-end mobile advertising by interactions is illustrated. The marketplace platform (106) is a block

(202) We start by processing a set of demographic data. These data have values, but users

It is presented as a "guess" that does not always provide accurate or complete self-assessments for a number of reasons. This population

Statistical data is provided by location reports provided by mobile communication devices (104) to the marketplace platform (106) from 204.

is increased. This location data may be in the vicinity of a given current cell or wireless node from which communication is initiated. This location data is determined by the mobile communication device (104) with sufficient accuracy to identify the user's location relative to specific physical addresses.

can be accurately determined from the combined global positioning system (GPS). In addition, user behavior is reported in 206

provided by the monetary activity depicted as . Alternatively or additionally, user actions may be non-monetary

provided by activities (e.g., WAP browser interactions, etc.). This aggregated user behavior data is stored in block (208).

are analyzed for behavioral profiling. Although some applications that match the aspects of this specification do not use these variables,

It should be recognized that behavioral profiles, as used here, are demographic

It includes other information (e.g., interests, attitudes and opinions) directed at the fields, behavioral variables and IAO variables.

Behavioral profiling can incorporate initial or periodic "fuzziness" factors. Initial matching of users

Due to limited data, it is initially loose and becomes tight as additional information is learned about the user.

However, the reintroduction of "fuzziness" may be a limited set or interests of time-varying interests.

It can provide the advantage of eliciting additional feedback from the user without requiring concentration. Therefore, any randomness or

Increased fuzziness will be introduced to disrupt closed-loop systems.

In block (210), the marketplace platform (106) performs prediction of the advertising market of mobile communication devices (104). For example,

Well, current advertising usage and overall use of mobile communication devices (104) are based on behavioral profiling from specific advertisers.

may be combined with the tendencies of specific users of mobile communication devices (104) to gain an advantage. This advertising prediction

As shown in 212, the advertising campaign can be served in a manner to negotiate with the advertising platform (102). Campaign

is a mobile communication device that has a high correlation with products or services based on the reach (e.g., behavioral profile).

a subset of users of the Chidle (104), the frequency of advertisement displays for each user, the number of advertisements for each selected user

Define location restrictions for users who are in close proximity to competitors' or advertisers' business locations and/or limited viewing time.

A campaign can be defined in terms of sequences, and a story can be defined in terms of a single user, as depicted in the preceding entry.

By conditioning the display of the advertisement, the advertisement campaign can be delivered with restrictions on the start time and/or end time.

It may be restricted to certain calendar schedules. Schedule restrictions may also apply, for example, to times close to dinner time.

People who are active at certain times, such as those who visit restaurants or attend concerts, may be affected.

It may include visual schedule restrictions for campaigns that focus on those individuals. The marketplace platform (106) also has efficiency

We may provide tracking of ad usage, which may serve as a valuable feedback tool for advertisers to determine

Tracking is also a tool for evaluating the end-to-end mobile advertising services of the marketplace platform (106).

Can be served as a half.

When you start an advertising campaign, your mobile communication device (104) will be connected to the marketplace platform at 214 where additional advertisements are required.

When signaling (106), the marketplace platform (106) requests single-format advertisements from the advertising platform at 216.

The advertising platform (102) provides single format advertisements in 218.

In block (220), the marketplace platform (106) is suitable for a mobile communication device (104) requesting one or more advertisements.

Formatted in a format. The marketplace platform (106) is considered to have an appropriate behavioral profile.

Micro-targeting advertisements to mobile communication devices (104). Part of the formatting depends on the negotiated terms for the advertising campaign.

This includes tagging conditions. Examples of these tags include frequency of display, duration of display, sequence, and schedule.

Windows, location restrictions, etc. General formatted ads are available from the marketplace platform (106) in 222.

is transmitted to the tooth (104). The advertisement format may choose to use multiple single formats (e.g., one advertisement

In hotspot 224, where the focus is shifting from one size to another, mobile communication

The device (104) displays advertisements according to tagged conditions. Tracking of advertisement usage by the mobile communication device (104) is 226

As shown in , it is intermittently reported to the marketplace platform (106). In addition,

The secondary aspects include location reporting as shown in 228. Along with this advertising and location tracking, the marketplace

The platform (106) monitors locations (e.g. competitors, advertising) to infer the success or failure of impression advertisements.

It correlates the user's location with the display of advertisements against a database of user's business locations, etc. In some aspects, mobile

A mobile communication device (104) may, for example, use a "click to dial" feature of a mobile communication device (104) to

Reports call activity as shown in 232, either directly or automatically dialed by some quantity.

In the West, 234, the mobile communication device (104) may perform advertising interaction activities (e.g., for future review by the user).

Reports a "click to clip" to save the ad, a "click to glance" to launch a window to view the ad or a more detailed version of the ad, a "click to locate" to direct the user to the advertiser's location, etc.

Can be.

The present disclosure may be advantageous in that specific privileged or user-selectable location privacy settings may be added.

must be caching. For example, location tracking may be confined within the UE or protected within the network. The UE may cache

An embodiment of requesting and caching points of interest within a locale associated with a request for refreshing of advertisements.

The behavioral characteristics of the Korean can be implemented.

Certain user actions, such as clipping an ad, will trigger future reminders to remind the user of this postponed action.

It should be recognized that the present disclosure provides advantages in ensuring specific attention to the selection of advertisements. Alternatively or additionally, the UI

You can prompt the user at an appropriate time whether the hidden ad should be re-displayed. Alternative

Alternatively or additionally, reports on the marketplace platform may specify this type of behavior.

Tagged conditions provide information or active content that guides users toward actions that will be tracked.

can facilitate this. In some instances, advertisers may only track certain types of user behavior, or

Certain actions can be identified as being weighted more highly as indicating effective advertising. For example, locating

A click to action can be a stronger indication than a click to save, and ultimately, a click to save is more likely to visit an ad sales

This may be a stronger indication than the location approach, which does not require proof of doing so.

At 236, based on reported usage data, the marketplace platform (106) may provide certain types of user interactions with advertisements.

There may be an opportunity to conduct brokered sales with advertising platforms (102) based on the dragons. In 238, it was reported that

Based on the dragon data, the marketplace platform (106) provides depersonalized advertising tracking data to the advertising platform (102).

This depersonalization applies to both anonymous individual subscriber data and aggregated subscriber data.

In both cases, this depersonalization removes knowledge of specific user characteristics. This depersonalization is

Data can be summarized in a format that suits the data of interest. Depersonalization is the process of removing individual identities from user data.

To protect the busi, the categorization of consumers in advertising can be replaced. In 240, the marketplace platform (106)

You can report ad billing based on the amount of user tracking you've engaged with.

In FIG. 3, an exemplary communication system (300) operates according to one aspect, advertiser/agency advertising serving platforms (304).

A marketplace platform interfacing between a group of users and publishers (306) and mobile communication devices (308).

(302) benefit from the advertising serving platforms (304) that use specific communication protocols with the marketplace platform (302).

Operator Ad Sales (310), mobile, accepted by the Ad Sales/Agency/Advertiser Interface (318) for communication

It may include daily advertising sales (312), internet advertising sales (314) and/or publisher advertising sales (316). Some quantity

In the marketplace, operators (e.g., wireless/cellular carriers) (306) can access the marketplace through an operator/publisher interface (320).

Helping to estimate the available population of mobile communication devices (308) by communicating with the platform and billing

The mobile advertising platform (302) can perform functions such as: The administrator can perform appropriate formatting and condition tagging.

Includes a campaign management component (322) that allows selection.

In FIG. 4, according to one aspect, an exemplary graphical user interface (324) allows a user to enter a campaign identity entry field.

328) (e.g., 91 4081 9034), campaign name entry field (330 (e.g., Martin Campaign), campaign status pull-down

Menu (332) (e.g., Planning), Action-for-Click Link (3340) (i.e., Uniform Resource Locator (URL), e.g.,

Uh, http://newsbbccouk), campaign description entry field (336) (e.g. click for action - streaming BBC World News

Listen to the channel), campaign objectives entry fields (338) (e.g. target audience, behavioral profile categories K, T, A,

Enter a frequency of 5, a time duration of 45 seconds) and a category pull-down menu (340) (e.g. Arts & Culture - Arts (General)).

Includes a universal window (326) that allows for the minimum and optimal time (i.e., the number of pages that exist until the end of the period).

This disclosure is shown to have a minimum; optimization is to ensure that the advertisement disappears once the period is over.

We must recognize the benefits.

In an exemplary version, two mobile communication devices (308) are BREW-enabled. Qualcomm Incorporated, San Diego, California

The BREW (The Binary Runtime Environment for Wireless) software developed by the company is designed for computers such as wireless cellular phones.

BREW exists as an operating system for computing devices. BREW is designed to address specific hardware features found on computing devices.

A set of interfaces for the advertisement can be provided. In this way, the action-for-click link (334) can be a BREW "click URL" or other instructions on how the user can interact with the advertisement (e.g., click for clip, call for

(Click to stop, click to glance, etc.) To improve user experience, "Click to stop" may be used by users.

This may be provided to prevent future occurrences of this advertisement or similar.

The graphical user interface (324) also operates a mobile configuration that operates a specific chipset, hardware and/or software configuration.

Provides a specific configuration for a subset of devices (308). In an exemplary window (342), the user can select wide pixel 88 and

Select the mobile ad size of 88, which is defined as high pixel 18. The image selection field (344) is used by the campaign manager.

Resized to size, or automatically cropped and reduced and/or changed in color palette by the window (342).

allows you to select an image similar to the one provided by the advertiser. The additional text entry field (346) is for example

For example, to display how to interact with this advertisement specific to this configuration of the mobile communication device (308).

can be used for commands. The text position pull-down menu (348) positions these additional texts or

Or, as given in the examples, they may be omitted altogether.

Returning to Figure 3, customized settings for ads from the campaign management component (322) are displayed in real-time ad aggregation data.

is stored in the database (350). Data provided by operators/publishers (306) is stored in the advertising collection database (350).

The inventory forecast component (351) can be processed with the forecast data stored in the targeting and advertising selection.

The component (352) matches advertising requests from mobile advertising devices (308) to customized advertising in the advertising collection database (350).

Match with the fields.

In an exemplary version, the mobile user interface (36) includes tab A (362) and tab B (364) (e.g., clipped light

Selected game shopping option (366) that may include subfolders "My"), application shopping option ("Apps")

(368), the illustrated tab A (362) is selected showing options such as theme shopping options (370) and shopping search options (372).

Advertising banner ads (374) may be provided, for example, via a dial tone multi-frequency (DTMF) keypad (378), a dedicated advertising interaction button (e.g.

Uh, clip) (380) and possibly additional advertising options used with the steering buttons (384) and the select button (386)

Additional information explaining how users can interact with the advertisement (374) using the menu button (382).

The enemy text (376) is displayed (e.g. "#1 for clip, #2 for call") and the exit button (388) is displayed in the menu.

Allows cancellation of sequences.

The mobile communication device (308) includes an advertisement cache (390), an advertisement tracking component (392), and a contextual

Advertisements (374), such as a targeting component (394), a location monitoring and reporting component (396), and an advertising client (398).

Provides functions that operate to support and monitor user interaction with the location monitoring and reporting component.

The nunt (396) can derive its position from a global positioning system (GPS) (400). Alternatively, a radio frequency signal

Circle identification systems, wireless access points, cellular direction finding, etc. are temporarily screened from GPS reception.

(screen) or provide proximity location information for mobile communication devices that lack inherent location sensing capabilities.

there is.

The mobile advertising platform (302) receives from mobile communication devices (308) in a real-time advertising set database (350).

stores data. The reporting and interpretation component (402) performs individual identification by means of an advertising tracking identifier filter (404).

Summarizes, filters and formats data received from the beneficially filtered ad set database (350).

The prepared data is then sent to the advertising serving platforms (304) and/or to the consensus component that interacts with the operators and publishers (306).

It is used by the billing component (406) to transmit bills to the node (408).

Returning to Figure 4, the window (342) is configured to display the appropriate mobile communication device (30) for the communication paths allowed by the advertiser.

8) Performance of types (e.g., text messages, emails, web pages, phone calls, etc.) and/or marketplace advertising;

Select appropriate ad behavior and icons to optimize potential revenue for the platform (302).

It can be easily done. Multiple banner size selection wireless buttons and cities (410) are available for a specific type of mobile communication device

(308) The rendering of the selected banner (412) in the image selection field (344) can be changed to suit.

The range of actions indicated by their assigned icons can be combined, for example, by dragging and dropping or selecting.

can be selected for. In some applications, these action icons are, for example, in the universal window (326).

It is not appropriate for a particular advertisement because it does not have the corresponding action information, or it is not suitable for the type of mobile communication device (308).

If not available, it is disabled (e.g., grayed out). Although not shown, selection has several actions.

If supported by the mobile communication device (308), it may be allowed to be added to the advertisement. Alternatively or additionally, when multiple choices are available, a hierarchy of preferred action choices may be specified as the first choice displayed.

In fact, the action icon displayed on a specific mobile communication device (308) may be a user's contractual relationship or log

The call access network can be dynamically changed to accommodate restrictions. For example, a user can use the short message service.

You may not be able to pay for the service, or the service may not be available in certain locations.

Examples of action icons that suggest functionality as well as provide a wide range of interactivity possibilities for ads include:

Including, but not limited to: (1) a call-for-click icon (420) used by advertisers to encourage calls;

Dial a specific number; (2) WAP (Wireless Application Protocol) - Click icon (422) for advertising banner

(412) Launches a browser that allows the user to manually type in the link provided; (3) Landing-to

The one-click icon (424) indicates that the browser is using a limited throughput wireless channel to provide slow page loading to the mobile communication device (308).

Allows you to return to the previous page or home page as may be required due to easy loading; (4) Brochure-

The Click icon (426) renders a document depiction for additional information about the advertisement; (5) Email-

The Click-For icon (428) sends an automatic email response to the advertiser; (6) Clip-For-Click (Maintain/Save)

The icon (430) stores the advertisement for later access; (7) the forward-to-click icon (432) is manually entered.

Launches a utility to forward advertisements to recipients or recipients in their address book; (8) Message-to

The Click-to-Send icon (434) accesses a pre-addressed short message utility for advertisers; (9) Content

The click-for icon (436) navigates to web links provided by advertisers; (10) the locate-for-click icon

436) provides a map to the advertiser (perhaps the nearest location, referencing location information from the mobile communication device (308)).

Pop up; (11) Promotion-On-Click Icon (440) How to enter races, contests, promotions, etc.

can activate information about; (12) Coupon-for-click icon (442) to access discount deals.

Browser, for entering mail-in redemption or for displaying to the seller on a mobile communication device (308)

Access to barcodes, alphanumeric passwords, etc. for giving; (13) Click-to-buy icon (444) for purchase transactions

Initiates a service charge. In some applications, a service provider for a mobile communication device (308) initiates a service charge.

By adding a purchase, you provide billing and/or shipping information for the user associated with the device (308).

You can strengthen the jackson.

In FIG. 5, an exemplary version of a communication system (500) is shown as a computerized device of any type according to one aspect.

are illustrated according to some aspects. For example, the communication device (500) may include a mobile wireless and/or cellular telephone.

there is.

Alternatively, the communication device (500) may be a proxy call/session control function (P-CSCF) server, network device, server, computer workstation,

It may include fixed communication devices such as presentations, etc. The communication device (500) may be any of the devices described or illustrated in this description.

Not limited to, but also PDAs, two-way text pagers, portable computers with wireless or wired communication portals and wired and/or

or any type of computer platform having a wireless communication portal. In addition, the communication device (500) may include their

Remote sensors that do not have end-users, but simply communicate data over a wireless or wired network.

It may be a remote-slave or other similar device such as a server, diagnostic tool, data relay, etc. Alternative

In the aspects, the communication device (500) may be a wired communication device such as a landline telephone, a personal computer, a set-top box, etc.

Additionally, any combination of any number of communication devices (500) of a single type or of multiple already-mentioned types may be used in the cell

It should be noted that the present devices and methods can be used in wireless communication systems (not shown). Therefore, the present devices and methods can be used in wireless communication systems (not shown).

Line modems, Personal Computer Memory Card International Association (PCMCIA) cards, access terminals, personal computers, telephones, and

Includes any wired or wireless communication portal including any combination or sub-combination thereof without limitation.

It can be performed on any form of wired or wireless device or computer module.

Additionally, the communication device (500) includes a user interface (502) for purposes such as viewing and interacting with advertisements.

This user interface (502) may be operable to generate or receive user input to the communication device (500).

Operate to generate and/or display information for consumption by a user of a capable input device (504) and communication device (500).

Includes possible output devices (506). For example, input devices (502) include a keypad and/or keyboard, a mouse, a touch-screen

It may include at least one device such as a display, a microphone associated with a voice recognition module, etc. Also, for example

For example, the output device (506) may include a display, an audio speaker, a haptic feedback mechanism, etc. Output device

(506) can generate sensations such as graphical user interfaces, sounds, vibrations, or Braille text generating surfaces.

In addition, the communication device (500) is operable to execute applications to provide functionality to the device (500), and

It may further include a computer platform (508) that can interact with the power device (504) and the output device (506). The computer

The platform (508) may be read-only and/or random-access memory (RAM and ROM), erasable programmable read-only memory.

EPROM, electronically erasable programmable read-only memory (EEPROM), flash memory and/or computer flash memory.

It may include memory that may include volatile and non-volatile memory, such as any memory common to the platforms.

Additionally, memory may be electronic file systems and magnetic media, optical media, tapes, soft and/or hard disks and removable

Active memory and storage devices, including any secondary and/or tertiary storage devices, including possible memory components.

may include a tooth. In an exemplary version, the memory is all RAM connected to the data bus (512) of the computer platform (508).

It is illustrated with a memory (509) and a non-volatile local storage component (510).

Additionally, the computer platform (508) may also include an application-specific integrated circuit (ASIC) or other chipset, processor, logic circuit, or other data.

It may include a processor (514) which may be a data processing device. In some aspects, for example, a communication device (500)

When a cellular phone is included, a processor or other logic, such as an application-specific integrated circuit (ASIC) (516), may perform other functions, for example:

Applications that may be active in memory (509) for communication call control, alarm clock, text messaging, etc.

Applications that interface with any resident software components, such as games (520).

Application Programming Interface (API) (518) can be executed. Applications consistent with the aspects of the present disclosure

Omitting other applications and/or media-related applications of voice calls, data calls and memory (509)

It should be appreciated that the present disclosure may omit the ability to receive streaming content such as streams.

Device APIs (518) can be executed on top of a runtime environment running on each communication device. One such API (51

8) BREW (Binary Runtime Environment for Wireless) developed by Qualcomm Inc. in San Diego, California

It is API(522).

Additionally, the processor (514) controls the functionality of the communication device (500) and the operation of the communication device (500) on the communication system (300) (Fig. 3).

Various processing subsystems implemented with hardware, firmware, software and combinations thereof that enable the possibility of

Systems (524) may be included. For example, processing subsystems (524) may be included within components of the communication device (500).

/or allows for the initiation and maintenance of communications and the exchange of data with other networked devices as well as between them.

In one aspect, for example, in a cellular phone, the processor (514) may be configured to: sound, non-volatile memory, file system, transmission,

Receiver, Detector, Layer 1, Layer 2, Layer 3, Main Control, Remote Procedure, Handset, Power Management, Diagnostics, Digital Signal Processor,

Vocoder, message, call manager, Bluetooth system, Bluetooth LPOS, position determination, position engine, user

Interface, idle, data services, security, authentication, USIM/SIM (universal subscriber identity module/subscriber)

identity module), voice services, graphics, USB (universal serial bus), MPEG (Moving Picture Experts Group)

Multimedia such as protocol multimedia, General Packet Radio Service (GPRS), Short Message Service (SMS), short message

Voice Service (SVSTM)

), one of the processing subsystems (524), such as a web browser, etc.

may include a combination of these. For the disclosed aspects, the processing subsystems (524) of the processor (514) are

It may include any subsystem components that interact with applications running on the computer platform (508).

Can be.

The computer platform (508) is also displayed on the user interface (502) and/or the user interface

(502) is operable to provide communications related to receiving and tracking advertisements that interact with it, as well as

communication device

(500) may include a communication module (526) that enables communications between various components. Communication module 52

6) can be implemented by hardware, firmware, software and/or combinations thereof, and also intra-device and inter-device

It may include all protocols for use in communications, GPS engine (528) or other location sensing components.

Provides location information of the communication device (500).

These specific capabilities of the communication device (500) are loaded from local storage (510) and held in memory (509).

It can be facilitated by code executed by a processor (514), such as an operating system (OS) (530). User interface

The UI module (532) facilitates interactive control with the user interface (502). The UI module (532) is specified by an advertisement queue (538) ordered by an advertisement client (540), particularly an advertisement packaging triglet service adapter (542).

Ad Interaction provides tailored interaction options for specific ads submitted from the Ad Cache (536) in the order.

Includes a dragon component (534). The use of advertisements is captured by an advertisement tracking component (544). Location reporting component

The tree (546) may include logic to optionally report the device location.

In one aspect, BREW APIs (522) provide the ability and communication for applications to call device APIs (518).

It provides other functions that do not need to be specifically recorded for the type of device (500). Therefore, the communication device (50

Components or applications (520) for end-to-end mobile advertising on 0) require specific hardware aspects.

A few different types of hardware configurations within the operating environment provided by the weak BREW API (522).

It can work with or identical to the modifications. BREW extension (548) provides MP3 players, JAVA virtual machines, etc.

Adds additional capabilities to the programming platform of the BREW API (522). In one embodiment, the UI module

(532) may be a BREW extension (548).

To distribute computational overhead and/or reduce transmission overhead on a communication system (300) (Fig. 3)

For this purpose, an artificial intelligence (AI) component (550) and/or a rule-based logic component (522) may track user actions to report.

and make decisions about when reportable ad-related events occur and/or intermittent locations.

It is possible to estimate location based on sensing, etc.

Rules-based logic component (552) is used to automate certain functions described or suggested herein.

can be. According to this alternative aspect, the implementation (e.g., rules) can be related to the language elements for the properties,

Create rules that recognize the sensor state and delay the last user interaction to determine if an ad view occurs.

It can be applied to define types of properties that should be acted upon or ignored based on sensing, etc.

As an example, a rules-based implementation might be used to detect types of user interactions that can be partially interrupted based on advertising.

You can recognize that advertisements can be automatically defined. For example, during the loading of a game, advertisements can be displayed on the entire screen.

may be allowed to be displayed. When a half-screen application is running, for example a text messaging application,

The user can then optionally enable, for example, to receive subsidized service rates.

An advertising banner may be displayed. The rule-based logic component (552) may be used to prevent the user from directly interacting with the advertisement.

You can request impression ads by clicking on action ads in response to inferences made without doing so.

In one response, a rules-based implementation changes the amount of notifications given, the level of detail provided, and/or resets

This can prevent complete edits that could result in .

The AI component (550) is used for predicting user behavior, estimating intermittent location data, and machine learning.

Facilitating automation of the performance of one or more of the features described herein, such as adjusting advertising interaction options.

Therefore, the use of various AI-based methods can help implement various aspects of these.

For example, the AI component (550) compares the user's location to a database of locations to create a behavioral profile.

It can be trained in a running mode that is analyzed. Then, specific patterns of user behavior can be classified.

A classifier is a function that maps an input attribute vector, x=(x1, x2, x3, x4, xn), to a class label (class(x)). A classifier is also

An input can output the confidence that it belongs to a class, i.e., f(x)=confidence(class(x)). This classification is

Probabilistic and/or statistical-based analysis (e.g., to predict or infer actions that the user wants to perform automatically)

For example, factoring can be used to analyze usage and costs.

Support vector machines (SVMs) are an example of classifiers that can be used. SVMs can be used to classify triggering inputs from non-triggering events.

It works by finding a hypersurface in the space of possible inputs that optimally segments the events.

Naive Bayes, Bayesian networks, decision trees, neural networks, fuzzy logic models, maximum entropy

Other classification approaches, such as models, can be used. The classification used in this specification also includes priority models.

Includes statistical regression used for development.

[0059] As will be readily understood from this specification, the present disclosure relates to reinforcement learning (e.g., observing user behavior,

methods (e.g., by observing the user, receiving external information) as well as pre-trained (e.g., by multiple users).

(through comprehensive training data from) classifiers are available. Therefore, the present disclosure provides a method for classifying pre-determined criteria

According to, configuring the reset conditions of interest, when/if to communicate an imminent controller reset, and preventing a controller reset.

In the case of a point in time, it can be used to automatically learn and perform a number of functions including, but not limited to, preferences for the types of data to be exchanged.

In FIG. 6, a method (600) for mobile communication device advertising, mainly performed by the communication system of FIG. 3, is shown in one aspect.

In block (602), an advertising manager is used to prepare advertisements for placement on mobile communication devices.

The mobile communication device client receives new banner advertisements from the marketplace platform in block (604).

Requests advertisements. In block (606), the advertisement packaging triglet service adapter (TSA) of the UDS requests a number of advertisements (e.g.

In block (608), advertisements that are now received by the mobile communication device

Using the user interface, the user interface displays a banner advertisement. In block (610), the advertisement is displayed so that the user can interact with the advertisement.

Provides one or more methods for acting or responding. For example, a Wireless Application Protocol (WAP) browser

I can be activated by the "click on glance" action in block (612). In another embodiment, "for call

Click" is a "call dialer" that automatically dials the phone number displayed on the advertisement shown in 614.

The call can be made by dialing the number manually or by pressing the button. According to another embodiment, the user interface may be configured to block (61

6) may provide a coupon clipping function as shown in FIG. In response to this interaction, the mobile communication device may block

Launches an advertising action as requested in (618). This interaction then reports the advertising usage in block (620).

It is tracked to do so.

It should be recognized that certain exemplary tools are displayed to facilitate mobile advertising campaigns; however, the tools

It is to empower advertising to launch campaigns that fit their needs, and for designers/managers to create campaigns

It is considered that it is not intended to promote .

In FIG. 7, a method (700) for end-to-end mobile advertising is provided for location sensing of mobile communication devices according to one aspect.

may include features enabled by. In block (702), the demographic profile is based on these inputs.

Although the given weights may be limited, they can be collected and maintained. In block (704), the location-based behavior profile is

It is performed based on location reports from mobile communication devices that can infer the behavioral preferences of users.

The process is discussed below with respect to Figure 8. At block (706), in support of location-disabled mobile communication devices,

The micro-targeting advertising process discussed above with respect to Fig. 6 is performed. As discussed below with respect to Fig. 9.

Another aspect of block (710) provides reach-frequency-time advertising. An additional aspect of block (712) is described below with respect to FIG. 10.

Uses location and condition tagging capabilities to perform interceptor advertising campaigns discussed in Block (714). Another

The aspect utilizes conditional tagging capabilities to provide time-based coupon advertisements discussed below with respect to Figure 11. Block

Another aspect of (715) is to leverage sequence condition tagging capabilities to deliver sequenced (story) advertising campaigns.

In block (716), ad tracking may include full or partial tracking of user interactions with ads.

In one aspect, user interaction refers to actions that may result in a click to navigate to an advertiser's web page.

A click on an action may also include receiving a call from the advertiser or calling the advertiser (718).

A request for action can be triggered. Clicking on an action can also trigger SMS or other communication channels.

In another aspect, user interaction is the number of clicks on clips to clip ads for later viewing.

(Block (720)) For example, clipping advertisements in the middle of game play can avoid interrupting the user experience.

Promotional content can be served as an impression or brand advertisement for an advertiser, for example.

Viral videos that provide entertainment or informational value to the user can be saved for repeated viewing.

In an additional aspect, the user interaction may be a click on a location in block (722). For example, an advertisement

Activating can launch navigation information about the advertiser's location. Clicks on the location are considered successful.

It may include sensing by entering the location of the advertiser that is considered as a retina advertisement. The click for the location

Rick serves advertisers as electronic discount coupons that can be manually or automatically correlated with an ad for tracking its success.

In another aspect, user interaction may involve users taking their own advertising displays.

The application may include a click on a glance that launches another window of the user interface of the mobile communication device.

There is (block (724))

In FIG. 8, a method (800) for performing a location-notification action is provided, according to one aspect, in block (802) for advertisers and

This may include maintaining a database of the locations of the advertisers. This location correlation is used for end-to-end mobile advertising.

may include future advertisers that may be accessed in relation to the mobile subscriber. In block (804), the locations of mobile subscribers are monitored.

When it is determined that the subscriber is present in the monitored location in block (806), then the estimated transaction row

The pattern is stored in block (808). The pattern can be correlated from one or more of these estimated transaction behavior examples to enhance the user's behavioral profile in block (810).

In Fig. 9, a method (900) for reach-frequency-time advertising is provided, according to one aspect, for specific products or services.

Block (902) is used to predict behavioral/demographic groups of mobile communication devices that can benefit from advertising.

Micro-targeting advertisements are sent to these expected groups in block (904). In block (905), the call screen,

Text message screen, web page browsing screen, game screen, personal organization screen (e.g. calculator, calendar)

Various uses of the user interface (UI) such as the use of the contact list, notepad, etc. are monitored and utilized.

Depending on the available screen size, etc., the ad space may be displayed while in use or when the screen is loading and/or present.

On the device, an opportunity to display an advertisement on the user interface (UI) is recognized at block (906).

For example, the device UI may be activated as a user-selected menu option, etc., so that the UI can be activated and viewing of an advertisement can be estimated.

It becomes holy.

In block (908), an advertisement is selected from these advertisements cached on the device. The next advertisement queued for display

If it is determined that the advertisement has expired in block (910), then the next advertisement in the queue is selected in block (912).

(914), using an accessed ad that has not expired, the ad is displayed on the UI (e.g., display).

Usage tracking for these ads is updated with an incremental frequency count in block (916) and displayed in block (918).

The accumulated duration of the advertisement is monitored. It does not cause the user to take any action that may cause the user to leave the advertisement banner in block (920).

Otherwise, the total duration of the display on this mobile communication device or the time for this particular frequency count

An additional determination is made in block (922) as to whether the liver target has been reached. If not, processing continues.

Return to block (918). When the time limit is reached at block (922), the advertisement is replaced with the next advertisement in the queue at 924, and the program

Processing returns to block (906). In block (920), an action is taken to ensure that the user leaves the advertising banner.

If , then an additional decision is made in block (926) as to whether the frequency count target has been reached.

Otherwise, the advertisement is returned to the queue or kept to repeat after an appropriate interval in block (928),

Processing returns to block (906). If the frequency count target is reached in block (926), then the optical

The go is replaced in the queue at block (924), and processing returns to block (906).

Frequency and duration may be specified to be associated with specific uses of the wireless device. Advertisers may determine that game advertisements are intended for gaming purposes.

You may want it to run only on users using their own wireless devices. In another embodiment, you may want it to run only on users using their own wireless devices.

Dragon can remove ads when users pay for the service. In contrast, the game offers discounts.

Alternatively, a demo version may be allowed with advertisements that guarantee the cost of the subsidy being paid. However, in the example shown,

All uses of the User Interface (UI) that are conductive to advertising are for displaying advertisements.

can be used as opportunities. The calculation of frequency and duration counts each indication. Therefore, cross-content

T-shirt advertising involves advertising that campaigns the use of multiple types of wireless devices. As an example embodiment, one of

Consider Joey, a 14-year-old male skateboard fan and wireless device user, whose behavioral and demographic profiles determine his behavior.

A sports shoe advertiser said subscribers would see four shoe ads on their handsets, each lasting a total of 30 seconds.

As part of the gameplay of the skateboarding game, Joey watches shoe commercials and listens to stock quotes.

To do this, go to the Financial News Network webpage and count down the second viewing and 30 second duration of the advertisement.

Receive the same ad campaign from the shoe advertiser. No matter what content Joy watches, her uiOne

You will see shoe ads until the conditions are met, including the TM home screen.

In FIG. 10, a method (940) for interceptor micro-targeting advertising is implemented in block (942) according to one aspect.

We start by using location-notification behavior profiles to predict the advertising sales of advertisers based on the predicted transactions.

When an ad is requested or placed in the ad cache as an interceptor ad opportunity, the ad billing rate is, for example,

If you choose to send ads to advertisers, your revenue can increase. Revenue-optimized ad auctions are therefore

You can increase the priority of the meetings.

In some aspects, advertisers may have opportunities when users are most susceptible to changing their behavior when shown an ad.

Select to target a specific window. Therefore, in block (946), the mobile subscriber's location and time/date are entered into the advertising campaign.

It is monitored to meet display criteria specified by the advertiser. For example, a user may want to go to a competitor restaurant for lunch at noon on Friday. The advertiser may want to go to the competitor restaurant at 11:30 and/or the user may want to go to the advertiser's business based on the current average speed.

Show ads to these users when they are within 3 minutes and/or within half a mile of your competitor's location.

At block (948), a decision is made as to whether time/proximity conditions are triggered.

If so, the interceptor advertisement is displayed in block (950). Although not shown, the user may consider the advertisement successful.

You can interact with the advertisement in a way that is available. In the example of the impression advertisement shown in block (952), the mobile subscriber's

The teeth are monitored. When the competitor position is entered in block (954), then, in block (956), the advertisement is executed in this example.

It is tracked as defeated. If the competitor position is not entered in block (954), then the interceptor in block (958)

A decision is made as to whether an advertiser location is entered. If so, the advertisement is then followed in block (960).

can be tracked as follows. If a competitor or interceptor position is not entered within any significant period of time, then

Next, the advertisement may be tracked as having a non-critical impact on the block (962).

In FIG. 11, a method (970) for time-based coupons on mobile communication devices is illustrated in block (972) according to one aspect.

Use time-tagged conditions (e.g., start time, target time, and/or end time) associated with ads in your repository.

The ad cache of the mobile device is refreshed with time-limited coupon ads in block (974). The ad queue is filled with time-limited coupon ads.

The ads are optimized to be scheduled for display within the schedule conditions in block (976). Then, the ads are displayed to the user.

A decision is made in block (978) whether the interface is required. If so, then any start time

An additional decision is made in block (980) to check if the condition is satisfied. If not, the next advertisement in the queue is

is selected, and processing returns to block (980). If the start time is satisfied in block (980), then the end time is

A further decision as to whether the ad has been over-queued is made in block (984). If so, the ad is queued in block (986).

is deleted, and the next advertisement in the queue is selected in block (982). If the advertisement end time has not been exceeded in block (984),

Next, the advertisement is displayed on the UI in block (988).

In Fig. 12, according to one aspect, a method (1000) is illustrated for a sequence (story) advertisement. In this example, reach-empty

City-time advertising is used to tell a story, to parse overly complex topics, or to sequence other objects.

Multiple advertisements displayed by themselves can be linked. In block (1002), a sequence tagged advertisement consisting of multiple cities

exists in the ad store. The UE tracks previously displayed ads in block (1004). This tracking starts

It can be used to request additional installments in the sequence or the entire sequence

If space permits, the advertisement may be cached on the UE. At block (1006), it is determined that the advertisement is necessary for the UI. Sequence

If it is additionally determined that the advertisement was previously started in block (1008), then, for example, in block (1010)

By submitting a queued ad, a non-sequence ad is displayed. When the sequence starts at block (1008), the installment payment

In block (1012), it is further determined whether the pause between the mouths is too long. If so, the first advertisement in the sequence is block

(1014) is displayed, otherwise, the next advertisement in the sequence is displayed (1016).

In FIG. 13, an exemplary network distribution device (1300) is a computer for distributing advertising content to a mobile communication device.

It comprises at least one processor (1302) for executing modules of a computer-readable storage medium (memory) (1304).

The network distribution device (1300) includes a marketplace platform (106, 302) (Figs. 1 and 2) or one of their functions.

can perform a portion. In the exemplary modules shown, the first module (1306) performs a mobile communication device based on an action.

Provides a means for characterizing a user. The second module (1308) provides a mobile communication device based on the user's characterization.

Provides a means for selecting advertisements for display on the screen. The third module (1310) selects advertisements to indicate effectiveness.

Provides a means to correlate and report the closest user response when displaying a .

In FIG. 14, an exemplary mobile communication device (1400) displays an advertisement using a computer-readable storage medium (memory) [0073].

At least one processor (1402) for executing modules of the (1404) is included. The illustrated exemplary

In the modules, the first module (1406) is for sensing user behavior on a mobile communication device to characterize the user.

The second module (1408) provides a means to display on a mobile communication device selected based on the user's characteristics.

It provides a means to request advertisements for the purpose of correlation and reporting. The third module (1410) indicates the efficiency

For light

Provides a means to track the closest user response when displaying intent.

It should be recognized that the above-mentioned disclosure provides numerous advantages for inventory management. Inventory

Owners (e.g., content publishers, operators, or original equipment manufacturers (OEMs)) can manage inventory through an inventory management system.

You can create inventory available on mobile advertising (marketplace) platforms. Advertising inventory can be categorized by site/content type, format, and expected volume. Objects and sales rules, restrictions, and opt-in (opt-in)

Guided and targeted revenue models can be entered. Links to their user profiling and demographic data can be provided.

and access may be managed for use by the mobile advertising (marketplace) platform. This advertising inventory

Tori is a WAP (e.g., on/offline portal), applications (e.g., BREW/J2ME), user interfaces (e.g.,

Um, uiOneTM/mShopTM), mobile content (e.g., BGSS, BXSS, BLSS), messaging (e.g., SMS/MMS/IM), video

(e.g., VOD/broadcast/streaming), audio, and search. Expected by marketplace platforms.

and Output Management allows content publishers to manage their own historical inventory usage and target segments of content and subscribers.

Predict advertising revenue. Targeting and depersonalization allow for more focused campaign management.

This facilitates grouping content types and inventories. Example target segments include housewives, college students, and

Tracking and optimization by marketplace platforms allow content publishers to manage their content.

By tracking advertising spend, you can optimize your future content and campaigns. For example, games have a very high

It may contain ads, which in turn reduces click-through rates. In the latter scenario, game developers may interact with the campaign.

By increasing the availability, you can reduce the number of ads. The sales rules and inventory owner objects are

Owners have guidelines regarding business rules and acceptable frequency and nature of advertising, blocked advertisers or categories

It is supported by a marketplace platform that allows you to enter keywords (e.g. competitors, alcohol, adult content, etc.).

The setup of the inventory objects is taken into account (e.g. maximizing revenue across all campaigns, maximizing revenue per spot, special

Final approval on all campaigns (maximizing ads sold by advertisers, optimizing service/ad mix, etc.)

It is further considered that it can be controlled through the marketplace platform. In one example, this is a positive check-on.

It is provided as a negative check off rather than a check on. In some implementations, for example, a campaign

It cannot be executed on a specific operator network without explicit operator approval and sign-off. The business rules are based on inventory source.

Users can target specific campaigns, categories or advertisers to satisfy various campaign and user experience objectives.

They can be input to limit or prioritize the ads delivered to users.

You can manage the user experience through frequency and repetition limits. Permissions can be used to authorize certain types of activities.

Access control lists can be provided to govern who can prioritize the CPM of an ad.

It may be easier to pay a premium for services that may not be reflected in the price.

Sales contracts that cannot be quantified on the service may result in one ad being displayed over another high CPM ad.

There is also an application programming interface (API) that allows content publishers to send and receive data to the system.

To interact with a service that uses an XML interface remotely.

There are many benefits provided for campaign management, for example, for the agency or advertiser who owns the campaign.

It should be noted that the benefits of the above-mentioned disclosure should be further recognized. Campaign owners can access the campaign management interface through

They schedule, price, target, approve, and deliver specific formatted ads to your audience.

Enter campaign objects, schedule, timing, targeting, and budget information.

Campaign management displays available inventory and views of target segments to help you schedule and optimize your campaigns.

Campaign management uses an inventory database to ensure that the required inventory exists and is available.

Once verified by the campaign owner, the campaign will then be sent to the inventory owner for approval.

Once approved by the inventory owner, the campaign will be posted live on the system.

It should be noted that in addition to the numerous advantages provided by the above-mentioned disclosures for campaign creation,

Examples of desired features include: (a) Create - the ability to create new campaigns, configuration names, objects, etc.; (b) Modify -

Includes the ability to modify campaigns already in progress, adjusting course based on current success metrics.

(c) Cancel/Delete - the ability to cancel or delete a campaign that is currently in progress; (d) Ingest -

Automatic and manual collection of generated advertising assets. Initially, both batch and web interfaces were used from advertising agencies.

In. Both business rules and assets can be facilitated through automated or manual entry solutions; (e)t

Transcoding - In some implementations, automated transcoding for various formats is required to handle ads of different sizes and qualities.

(f) Expected - Expected available inventory can be avoided to suit the needs of various content channels,

Can be created for use through particle profiles and market segments. Number of advertising spaces (for content),

Provides inventory and usage for last month, inventory and usage for this month; (g) Schedule - time frames, expiration data/time,

Time-based scheduling inventory over a time period; (h) Frequency control - how many times a subscriber will see an advertisement over a given time period. Additional measurements may be taken based on other advertisements, other content, actions performed by the subscriber, and the frequency with which the subscriber viewed the advertisement.

Amount of requested time; (i) Viewing/Reporting - Campaign viewing for operators, agencies, and content owners; and (i) API - Content

The Management API is a server that uses an XML interface remotely for advertisers to send and receive data to the system.

Allows interaction with Bis.

It is important to better recognize the advantages of the above-mentioned disclosures, which offer numerous advantages over pricing options. Mobile

Common metrics for advertising needs can be created to unify advertising platforms. For example, advertising-based impressions

Cost Per Thousand (MILE), CPM for a session may be similar to the Internet, not WAP. CPM is calculated as 1000

It is a measure of how many dollars are spent on impressions. Cost per Click (CPC), CPC for currency

Rick, clicks on WAP, clicks on purchase are other measurable actions. Each time a subscriber actively selects an ad,

However, actions can result in advertising payments. Sometimes, these cost-per-click ads are associated with ads

Impressions are based on revenue, but can sometimes be posted for free. Cost per Acquisition (CPA)

Tracks actual consumer acquisition rather than click-through rate. CPA is a measure to verify that the consumer has been fully acquired and paid.

Sponsorships can be difficult to track due to the tracking mechanisms used. Sponsorships can be used to track advertising campaigns, sites, and campaigns.

Sponsorship can be based on content, application sponsorship, or UI based on the same parameters mentioned previously.

can block content for a period of time or for a specific target segment, and other advertisements may appear in that space.

Sponsorship deals can be negotiated between content owners and advertisers. Paid placements are advertised

Advertise from any platform or ad engine (e.g., in games, applications, videos, user interactions, etc.)

Space purchased without the ability to advertise. Paid placements include a reporting component, and therefore, advertisers can determine how often they

You can see if your inventory is interactive for branding or activity.

The principles of advertising metrics can be extended to mobile advertising, but behavioral profiling and user interaction

Broadcast TV advertising has additional advantages. It utilizes target or gross rating points. Target

Ranking points take into account reach and frequency. Reach is the target market segment that the advertiser wanted to address.

Frequency is the number of times a subscriber views an ad, regardless of ad size (10, 15, or 30 seconds).

The above mentioned benefits are provided in relation to subscriber profiles generated and maintained by the marketplace platform.

You should also understand the benefits of a subscription-based advertising platform. Subscriber profiles allow you to better target your advertising consumption.

All relevant demographic, behavioral and contextual data can be captured. Subscriber profile data is directly generated by subscribers (input

), subscriber manual (tracked), operator or third party databases with verified data elements.

It can be obtained from many sources. In one aspect, in some examples, subscriber-provided data may be used to inform consumers about some

are not considered to be verified as accurately describing themselves. In other aspects, the data provided by the operator

The advertisement may not accurately represent the user of the handset and the accuracy of the advertisement may not be reliable. Handset

The data captured in can be considered as a true reflection of the subscriber's behavioral state. Various reliability weights are applied to the user

To characterize the reliability of the subscriber-provided data, operator-provided data and handset detection

It is important to recognize that this can be applied to behavioral data.

Demographic data includes age, income, fender, address, phone number, handset type, operator, date of birth, education, and marital status.

Discrete verifiable data that provides status, taxes, and preferences. Demographic data is obtained from external databases.

Bulk upload functionality can be used to capture data. Behavioral data includes values, beliefs, attitudes, and lifestyles.

and behaviors including hobbies, interests, music tastes, occupations, clubs, relationships, memberships, and purchasing history.

Content is viewed or downloaded. GPS tracks home, work, play, dining, or shopping locations. Previous

Campaigns, digital content (e.g., applications, media and content), physical products (e.g., Amazon,

Bay), services, xxx-for-click purchases, frequency, time on screen and value.

In one aspect, context data includes the time spent at each location, the transition times between these destinations,

It relates to time and location data, including your daily/work/play schedule, location, and time of day for various activities.

Sleep is a position at a specific time.

It should be noted that in addition to the above-mentioned advantages offered by segment targeting, there are numerous other benefits.

Targeted targeting allows advertisers and advertising agencies to more precisely access specific content and subscriber profile groups they wish to target. Aggregated subscriber profiles can be segmented into larger segments for market targeting.

Content targeting allows advertisers to target their ads to content types based on the content itself.

(e.g. Madden 2008 = Sports, especially ESPN advertising consumption target) Advertisers can use content data (e.g.

For example, published content groups such as sports, teens, etc.) or WAP, applications, messages,

Advertisers can target media types such as media (video/audio), UI, etc. Advertisers can target age groups, social classes, etc.

You can target demographic data such as bands, gender, region, handset group, operator, etc. Advertisers can target organizations

(For example, subscriber profile: Catholic Church = Religious group: Christian; Marathon runner = Health conscious group; Pop music group

Mouth = Marketing to other pop music artists; Call-for-click subscribers = High probability of immediate purchase activity and immediate sales

Advertisers can target behavioral data such as the type of content (e.g., sports, leisure, etc.).

Fiddle, etc.), location (i.e., not offering home advertising), time of day (e.g., coffee or breakfast ads at night)

summer solstice

You can target contexts such as (not)

It is important to understand that reporting and interpretation are supported by the marketplace platform. A comprehensive reporting solution is available to advertisers.

and operators to understand the success or failure of their campaigns. Interpretation can be used to make future advertising campaigns more successful.

may be required to make course adjustments to create some or all of the advertising transactions. Reporting and analysis may be required to make some or all of the advertising transactions.

This may include data collection, tracking, and auditing. Data collection is done via API to a central reporting server.

This may include describing impressions and click-through rates for xxx provided by high-technology providers.

Data collection may include verification against trusted audit and tracking mechanisms. Data collection may include sales networks and

It can provide an audit trail that verifies that the operator accurately represents the sales delivery.

This audit trail can be used to increase quality of service (QoS) over time for ad delivery and tracking.

Data collection can support reporting both in real time and over predefined periods. For example, pre-

Defined reports include advertising activity (i.e., how often and for how long an ad was viewed), inventory usage (i.e., how many

, which content the inventory was used for), geopolitics (i.e., where the ads were viewed), and measurement (i.e., the stated goal).

How well the campaign performed for the tables), advertisers (e.g., publishers whose ads are used here, affiliates

Stakeholders (i.e., reports targeting specific stakeholders in the ecosystem), such as users, time, response rates, etc.), and content publishing

People (e.g., campaign reports, subscriber reports, revenue, etc.), operators (e.g., campaign reports, subscriber reports, people

Revenue generated through the use of inventory, advertisers and content publishers, etc.) and marketplace platforms (e.g., total revenue generated

(aggregated information by advertisers, operators, publishers, etc., including mouths). Customized reports can also be provided.

Allows users to select variables for available data, including but not limited to:

can be: (a) time - date, day of the week, time of day, time range of the day, etc.; and (b) target segments (e.g.,

Demographics, behavior, context, purchase behavior), campaign-specific data (e.g., on or off deck, unique subscribers)

etc)

Therefore, the interpretation supported by this specification is that advertisers and advertising agencies can reach the targeted audience they want to reach.

A more successful campaign that ultimately costs less to manage while still driving up CPMs for those who

You must understand the benefits of the above mentioned things that will allow you to modify your advertising power to have pains.

A. The interpretation engine can become more complex than what personal profile information allows and is captured in the database.

Interpretation can evaluate time factors (i.e., past, present, and future for various demographic and behavioral data). Interpretation

can determine the cause (for example, what caused the success or failure of a campaign) and interpretation can be done for example, by looking at the historical data.

Simulating the results of data-driven campaigns can support planning and optimization.

Modifications to the optimization may be permitted to optimize the interpretation. The interpretation is that the media agency should be able to use not only content demographic data but also

It can assist the scheduler in determining the best allocation of advertising purchases based on time and day information.

Interpretation can support forecasting to predict marketing plan outcomes against historical data before campaign implementation.

Interpretation also supports the performance of the campaign as measured by success criteria established before the campaign begins.

Additionally, new advertising measurement concepts include geo-fenced stores that track the arrival of specific subscribers and advertising

Conversely, it may include impressions. Interpretation also includes various variables in advertising campaigns and user profiling.

It can support analysis and modeling to identify relationships between elements. The testing, validation, and optimization processes can be recreated as a targeting model that facilitates the capture of rules and relationships.

One or more aspects described herein provide specific functions for network-level storage and processing and mobile communication.

It should be recognized that different functions are separated for performance by the new device. Applications that match the aspects are central.

More distributed processing to reduce computational overhead at the edge and/or reduce communication loads.

It should be recognized that the present disclosure has the advantage of including configurations having. Alternatively, some limited performance mobile devices

The teeth can be served to mobile ads using additional centralized processing.

The various exemplary logics, logic blocks, modules, and circuits described in conjunction with the versions disclosed herein are general purpose.

Processor; Digital Signal Processor, DSP; Application Specific Integrated Circuit, ASIC; Field Programmable Gate Array, FPGA; or other

programmable logic devices; discrete gate or transistor logic; discrete hardware components; or as used herein

A general-purpose processor may be implemented or performed by a combination of things designed to perform the functions. A general-purpose processor is a microprocessor.

However, in alternative embodiments, such processors may be conventional processors, controllers, microcontrollers, or other machines.

There are. The processor may be, for example, a DSP and a microprocessor, multiple microprocessors, a DSP core.

A combination of computing devices, such as one or more microprocessors coupled with a processor, or a combination of such components.

may be present. Additionally, at least one processor may perform one or more of the steps and/or operations described above.

It may include one or more modules capable of performing the operation.

The steps and/or operations or algorithms of the method described together with the aspects disclosed herein may be implemented in hardware,

It can be implemented directly in software modules executed by the server, or by a combination of these. Software modules

RAM memory; flash memory; ROM memory; EPROM memory; EEPROM memory; register; hard disk; portable disk

A CD-ROM or any other form of known storage media. An exemplary storage medium is coupled to the processor,

A processor reads information from a storage medium and writes information to the storage medium. Alternatively, the storage medium may be a component of a processor.

may be a component. Also, in some aspects, these processors and storage media may be located in an ASIC.

A. The ASIC may be located in a user terminal. Alternatively, the processor and the storage medium may be discrete components in the user terminal.

may exist as a tro. Additionally, in some aspects, the steps and/or operations or algorithms of the method may be computer

Codes and/or on a machine-readable medium and/or computer-readable medium that can be combined into a program product

may reside as one of the commands or as any combination or set.

While the aforementioned disclosure discusses aspects and/or implementations presented herein, various changes and modifications are incorporated herein by reference.

Without departing from the scope of the described aspects and/or implementations as defined by the present disclosure,

Also, although elements of the described aspects and/or implementations may be described or claimed in the singular,

Unless explicitly stated to be limited to a number, they are considered plural. Additionally, any aspect and/or implementation

Unless otherwise stated, all or part of the same may be used in any other aspect and/or implementation.

The communication device (500) is operable to execute applications to provide functionality to the device (500), and the input device
(504) and an output device (506) may additionally include a computer platform (508) that can interact with the computer platform.
Form (508) is read-only and/or random-access memory (RAM and ROM), erasable programmable read-only memory.
(EPROM), electronically erasable programmable read-only memory (EEPROM), flash memory and/or computer flat
It may include memory that may include volatile and non-volatile memory, such as arbitrary memory common to the forms.
Additionally, memory may be electronic file systems and magnetic media, optical media, tapes, soft and/or hard disks and removable
Active memory and storage devices, including any secondary and/or tertiary storage devices, including possible memory components.
may include a tooth. In an exemplary version, the memory is all RAM connected to the data bus (512) of the computer platform (508).
It is illustrated with a memory (509) and a non-volatile local storage component (510).

Claims (1)

A method for distributing advertising content to a mobile communication device,
A step of characterizing a user of a mobile communication device based on behavior; and based on the characterization of said user,
A step of selecting an advertisement for display on a communication device; and displaying the advertisement to indicate the most effective
Steps to correlate and report proximate user responses