KR20240024168A - Apparatus and method for providing photograph printing service - Google Patents

Abstract

A photo printing service providing device is disclosed. According to one aspect of the present invention, a data receiving unit that receives a printing request for a photo stored in a photo album of the user terminal from a user terminal, a database that stores advertising content, a photo reading unit that determines the category of the photo requested to be printed, and a printing unit. Sending a customized advertisement to at least one of an advertising decision unit, a printing terminal, and a user terminal, which determines at least one of the advertising contents as a customized advertisement to correspond to the category of the requested photo, and transmitting the photo requested for printing A photo printing service providing device is provided, including a data transmission unit and a control unit that controls the printing terminal and the user terminal so that displays provided in the printing terminal and the user terminal display customized advertisements.

Description

Apparatus and method for providing photo printing service {APPARATUS AND METHOD FOR PROVIDING PHOTOGRAPH PRINTING SERVICE}

The present invention relates to an apparatus and method for providing a photo printing service.

Mobile terminals such as mobile phones and smartphones that use wireless networks are becoming common. These mobile terminals can take photos or videos using a built-in camera and store them in internal memory. At the same time, online photo printing services that print photos taken by mobile terminals are gradually increasing.

Additionally, many kiosks have recently been installed in public places to provide stored information or perform functions such as selling goods, issuing tickets, checking in at hotels, and settling parking fees.

This type of kiosk is an English word meaning 'a kiosk that sells newspapers, drinks, etc.', but recently in information and communications, it refers to an unmanned terminal installed in a public place so that the public can easily use it through unmanned and automated information services and work.

Since these kiosks perform designated tasks unmanned and do not require separate manpower, the number of kiosks is increasing, and kiosks that perform the above-mentioned online photo printing service are also being installed in various places.

Republic of Korea Patent Publication No. 10-2005-0064523 (June 29, 2005)

The present invention provides a photo printing service providing device that determines the category of a photo requested by a user to be printed, determines a customized advertisement based on this, and displays the customized advertisement on a user terminal or a printing terminal.

According to one aspect of the present invention, a data receiving unit that receives a printing request for a photo stored in a photo album of the user terminal from a user terminal, a database that stores advertising content, a photo reading unit that determines the category of the photo requested to be printed, and a printing unit. Sending a customized advertisement to at least one of an advertising decision unit, a printing terminal, and a user terminal, which determines at least one of the advertising contents as a customized advertisement to correspond to the category of the requested photo, and transmitting the photo requested for printing A photo printing service providing device including a data transmission unit and a control unit that controls the printing terminal and the user terminal so that the display provided in the printing terminal and the user terminal displays a customized advertisement. A photo printing service providing device is provided.

The advertisement decision unit may determine a user-customized advertisement according to the location information of the printing terminal.

The advertisement decision unit may determine a user-customized advertisement according to photo print request time information.

The photo reading unit determines the category of each photo stored in the photo album and determines the user's field of interest by grouping them by category, and the advertising decision unit can determine a customized advertisement for the user according to the field of interest.

If the ratio of any one of the fields of interest is greater than a preset value, the advertisement decision unit may determine a customized advertisement by applying weight to the field of interest.

The data receiving unit collects personal information including the user's age, gender, and occupation, and the advertising decision unit can determine customized advertising for the user based on the personal information.

The control unit may control the user terminal so that a display provided in the user terminal displays advertising content while the user terminal transmits the photo to the data receiver.

The control unit may control the printing terminal to print a photo and output a discount coupon or voucher that matches the customized advertisement.

The advertisement decision unit determines at least one of the advertisement contents as the default advertisement based on the location information and current time information of the printing terminal, the data transmission unit transmits the default advertisement to the printing terminal, and the control unit sends the default advertisement to the printing terminal. The printing terminal can be controlled so that the provided display displays default settings advertisements.

The data transmission unit provides the user terminal with a photo printing right used to request photo printing, and the user terminal can consume the photo printing right when requesting a photo printing.

According to another aspect of the present invention, receiving a print request for a photo stored in a photo album of the user terminal from a user terminal, determining the category of the photo requested to be printed, and storing the photo in a database to correspond to the category of the photo requested to be printed. Determining at least one of the stored advertising contents as a customized advertisement, transmitting the requested photo and the customized advertisement to the printing terminal, and causing the display provided in the printing terminal to display the customized advertisement. A method of providing a photo printing service is provided, including the step of controlling.

According to the present invention, it is possible to determine the category of a photo that a user requests to print, determine a customized advertisement based on this, and display the customized advertisement on the user terminal or a printing terminal.

1 is a diagram showing the relationship between a photo printing service providing device, a user terminal, and a printing terminal according to an embodiment of the present invention.
Figure 2 is a diagram showing a photo printing service providing device according to an embodiment of the present invention.
Figure 3 is a flowchart showing a method of providing a photo printing service according to an embodiment of the present invention.

Since the present invention can be modified in various ways and can have various embodiments, specific embodiments will be illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to specific embodiments, and should be understood to include all transformations, equivalents, and substitutes included in the spirit and technical scope of the present invention. In describing the present invention, if it is determined that a detailed description of related known technologies may obscure the gist of the present invention, the detailed description will be omitted.

Terms such as first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The above terms are used only for the purpose of distinguishing one component from another.

The terms used in this application are only used to describe specific embodiments and are not intended to limit the invention. Singular expressions include plural expressions unless the context clearly dictates otherwise. In this application, terms such as “comprise” or “have” are intended to designate the presence of features, numbers, steps, operations, components, parts, or combinations thereof described in the specification, but are not intended to indicate the presence of one or more other features. It should be understood that this does not exclude in advance the possibility of the existence or addition of elements, numbers, steps, operations, components, parts, or combinations thereof.

In addition, coupling does not mean only the case of direct physical contact between each component in the contact relationship between each component, but also means that another component is interposed between each component, and the component is in that other component. It should be used as a concept that encompasses even the cases where each is in contact.

Hereinafter, an embodiment of the photo printing service providing device 100 according to the present invention will be described in detail with reference to the accompanying drawings. In the description with reference to the accompanying drawings, identical or corresponding components are assigned the same drawing numbers. And redundant explanations regarding this will be omitted.

According to an embodiment of the present invention, a data receiver 110 that receives a print request for a photo stored in a photo album of the user terminal 10 from the user terminal 10, a database 120 that stores advertising content, and a print A photo reading unit 130 that determines the category of the requested photo, an advertisement decision unit 140 that determines at least one of the advertisement contents as a user-customized advertisement to correspond to the category of the photo requested to be printed, and a printing terminal 20. and a data transmitter 150 that transmits a customized advertisement to at least one of the user terminals 10 and transmits a photo requested to be printed, and a display provided in the printing terminal 20 for printing to display the customized advertisement. A photo printing service providing device 100 including a control unit 160 that controls the terminal 20 is presented.

According to this embodiment, it is possible to determine the category of a photo that a user requests to print, determine a customized advertisement based on this, and display the customized advertisement on the display provided in the printing terminal 20.

Accordingly, this embodiment can maximize advertising efficiency by inferring the user's interests based on the category of the photo the user is currently printing and displaying a corresponding user-tailored advertisement.

Meanwhile, the photo printing service provision method of this embodiment is provided free of charge to users so that users can easily access it, and revenue can be generated by receiving payment from advertisers for advertising content exposed while users use this embodiment. there is.

Accordingly, it is possible to limit the number of users who can use the photo printing service per day or for a certain period of time.

For example, the photo printing service providing device 100 of this embodiment may provide the user terminal 10 with a predetermined number of photo printing rights (or printing rights) that can be used for photo printing requests, for example, two. Therefore, in this embodiment, in order for the user to print more than a set number of photos, for example, two, he or she may view separate advertising content through the user terminal 10 and receive additional printing rights to print the photos. Through these steps, this embodiment can expose more advertisements to users.

Hereinafter, each configuration of the photo printing service providing device 100 and the photo printing service providing method according to this embodiment will be described with reference to FIGS. 1 to 3.

First, as shown in FIG. 1, the photo printing service providing device 100 of this embodiment provides a photo printing service to the user by transferring photos, advertising content, and information between the user terminal 10 and the printing terminal 20. can be provided.

As shown in FIGS. 1 and 3, the user terminal 10 may transmit a photo file, photo information, and a photo printing request to the data receiving unit 110 of the photo printing service providing device 100. Here, the user terminal 10 is a portable terminal that can be connected to the photo printing service providing device 100 through wireless communication such as 3G, 4G, Wi-Fi, etc., and includes a smartphone or tablet computer on which various applications are installed. And, a camera for taking pictures may be provided.

As shown in Figures 1 and 3, the printing terminal 20 may be a printing printer used by a photo printing service provider, or it may be a printing kiosk that a user can use when visiting his job. This printing terminal 20 can receive a photo file from the photo printing service providing device 100, print the photo, and receive a customized advertisement to display on the display. This printing terminal 20 can be installed in locations with a large floating population, such as subway stations, parks, and convenience stores.

Meanwhile, the printing terminal 20 may be connected to the user terminal 10 in order to confirm the user who has requested photo printing.

As shown in FIGS. 1 and 2 , the data receiving unit 110 may receive a request from the user terminal 10 to print a photo stored in a photo album of the user terminal 10 . Additionally, the data receiving unit 110 may also receive information about photo files requested to be printed from the user terminal 10 and photos stored in the photo album.

As shown in FIG. 2, the database 120 may store advertising content, where each advertising content may be sorted by category and grouped and stored.

Here, photo categories may include people, food, landscapes, pets, documents, regions, etc.

As shown in FIG. 2, the photo reader 130 can determine the category of the photo requested to be printed. Furthermore, the photo reading unit 130 may determine the categories of photos stored in the photo album of the user terminal 10 received by the data receiving unit 110 and determine the user's field of interest by grouping them by category.

As shown in FIG. 2, the advertisement decision unit 140 may determine at least one of the advertisement contents as a user-customized advertisement to correspond to the category of the photo requested to be printed. Additionally, the advertisement decision unit 140 may determine a customized advertisement according to various basic information that will be described later.

Meanwhile, the advertisement decision unit 140 may determine a customized advertisement according to the location information of the printing terminal 20. For example, when the printing terminal 20 is located in Gangneung, the advertisement decision unit 140 sends an advertisement related to a business office, company, restaurant, or store located in Gangneung to the user based on the location information of the printing terminal 20. By deciding on customized advertising, you can display ads for highly accessible targets at the location where users print photos.

Additionally, the advertisement decision unit 140 may determine a user-customized advertisement according to photo print request time information. For example, if the photo printing request time is lunch time, the advertisement decision unit 140 determines an advertisement related to restaurants, cafes, etc. that may appeal to users during lunch time as a customized advertisement so that the user can view it. You can.

As described above, the photo reading unit 130 determines the category of each photo stored in the photo album and groups them by category to determine the user's field of interest. Accordingly, the advertisement decision unit 140 determines the field of interest. Depending on this, user-tailored advertising can be determined.

Additionally, the advertisement decision unit 140 may determine a user-customized advertisement by applying a weight to the interest field when the ratio of any one of the interest fields is greater than a preset value.

For example, when the ratio of any one of the areas of interest determined by the photo reading unit 130 exceeds the majority of the total, the advertising decision unit 140 sets the area of interest exceeding the majority as the user's area of greatest interest and determines the area of interest. By applying weight to the field, customized advertisements can be determined. For example, if the category of the photo requested to be printed is landscape and the area of greatest interest is food, the advertisement decision unit 140 may determine an advertisement related to a restaurant related to food as a user-customized advertisement by applying a weight to the area of interest.

Meanwhile, the data receiver 110 can collect personal information including the user's age, gender, and occupation, and based on this, the advertisement decision unit 140 customizes the user's information according to the personal information collected by the data receiver 110. You can decide on advertising. Accordingly, the advertisement decision unit 140 may infer the user's interests based on the user's personal information and determine a customized advertisement accordingly.

The advertisement decision unit 140 may determine a customized advertisement based on usage information including the printing history of the photo, and may determine a customized advertisement based on at least one of usage information and personal information using a plurality of factors. You can also decide on personalized advertising.

In addition, the advertisement decision unit 140 may determine at least one of the advertisement contents as the default advertisement based on the location information and current time information of the printing terminal 20, and accordingly, the data transmission unit 150 may determine the advertisement for printing. A default setting advertisement is transmitted to the terminal 20, and the control unit 160 can control the terminal so that the displays provided in the printing terminal 20 and the user terminal 10 display the default setting advertisement.

For example, if the printing terminal 20 is located in a residential area and the current time is night, the advertisement decision unit 140 may determine a public service advertisement for local safety or an advertisement related to a late-night snack delivery restaurant as the default advertisement, and these default advertisements may be selected as default advertisements. The set advertisement can be recognized by passers-by passing around the printing terminal 20, so not only does it provide customized advertising while the printing terminal 20 is printing photos, but it also provides outdoor advertising even when it is not the time to print photos. It can be given the same function as a medium.

As described above, the advertisement decision unit 140 may determine a customized advertisement based on various factors. Here, each factor can separately determine a customized advertisement, and multiple factors can be combined to determine a customized advertisement. For example, if the user's area of greatest interest is pets and the location of the printing terminal 20 is a travel destination, advertisements related to restaurants, cafes, lodging establishments, etc. that can be visited with pets in the travel destination area are customized to the user. can be decided.

As shown in FIG. 2, the data transmission unit 150 can transmit a user-tailored advertisement to at least one of the printing terminal 20 and the user terminal 10, and print the requested advertisement to the printing terminal 20. Photos can be transmitted, and advertising content displayed on a display provided in the user terminal 10 can also be transmitted to the user terminal 10.

Additionally, the data transmitter 150 may provide the user terminal 10 with a printing right used to request printing of a photo. Accordingly, the user terminal 10 may consume photo printing rights by requesting photo printing.

For example, such photo printing rights can be provided by accessing the application used for the photo printing service of this embodiment using the user terminal 10. More specifically, the data transmitter 150 is configured to allow the user terminal 10 to When accessing once a day, two photo printing rights can be provided, and in order to print a large amount, the user terminal 10 can access once a day to collect photo printing rights and use them at once. In addition, if the user does not have enough photo rights to print photos immediately, a 'pre-provision system' may be provided in which additional photo rights are provided even if the user accesses twice within one day. This 'pre-provision system' It can also be programmed into the photo printing service providing device 100 so that it can be used once every three months.

Accordingly, this embodiment can encourage the user to continue accessing the application used for the photo printing service of this embodiment by using the feature that the data transmitter 150 provides photo printing rights.

As shown in FIG. 2, the control unit 160 can control the printing terminal 20 so that the display provided in the printing terminal 20 and the user terminal 10 displays a customized advertisement, and the user terminal To the extent permitted by (10), the user terminal 10 can be controlled to transmit information stored in the user terminal 10 or display advertising content provided to the user terminal 10.

Additionally, the control unit 160 may control the user terminal 10 so that the display provided in the user terminal 10 displays advertising content while the user terminal 10 transmits a photo to the data receiving unit 110.

Here, the advertising content provided to the user terminal 10 may include an advertising video and a mobile discount coupon, and a customized advertisement determined by the advertising decision unit 140 may be provided.

The control unit 160 may control the printing terminal 20 to print a photo and output a discount coupon or voucher matching the customized advertisement.

Additionally, the control unit 160 may control the printing terminal 20 to display advertising text included in advertising content on the edge or back of the printed photo.

Meanwhile, the method of providing a photo printing service is listed sequentially: receiving a print request for a photo stored in the photo album of the user terminal 10 from the user terminal 10, determining the category of the photo requested to be printed, and printing. Determining at least one of the advertising contents stored in the database 120 to correspond to the category of the requested photo as a customized advertisement, and printing the customized advertisement on at least one of the printing terminal 20 and the user terminal 10 A step of transmitting a photo requested to be printed to the printing terminal 20 and the printing terminal 20 so that the display provided in the printing terminal 20 and the user terminal 10 displays a customized advertisement. and controlling the user terminal 10, and each step can be performed through the photo printing service providing device 100 described above.

On the other hand, in this embodiment, when a request for printing a photo stored in the photo album of the user terminal 10 is received from the user terminal 10, the user can go to the place where the printing terminal 20 is installed and retrieve the printed photo. You can also receive printed photos via courier service through the printing terminal 20 without any need. The printing terminal 20 in this process can be viewed as a printing printer used by the photo printing service provider described above.

For example, when the user selects to receive a photo by courier through the user terminal 10 and requests a photo print using a printing right, the user selects a customized advertisement determined by the advertisement decision unit 140 of this embodiment. You can watch it through the user terminal 10, and you can also receive printed photos through courier at a later date.

Meanwhile, the components of the above-described embodiment can be easily understood from a process perspective. In other words, each component can be understood as a separate process. Additionally, the processes of the above-described embodiments can be easily understood from the perspective of the components of the device.

Additionally, the technical contents described above may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc., singly or in combination. Program instructions recorded on the medium may be specially designed and configured for the embodiments or may be known and available to those skilled in the art of computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. -Includes optical media (magneto-optical media) and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, etc. Examples of program instructions include machine language code, such as that produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter, etc. A hardware device may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

Above, an embodiment of the present invention has been described, but those skilled in the art can add, change, delete or add components without departing from the spirit of the present invention as set forth in the patent claims. The present invention may be modified and changed in various ways, and this will also be included within the scope of rights of the present invention.

10: User terminal
20: Terminal for printing
100: Photo printing service provision device
110: data receiving unit
120: database
130: Photo reading unit
140: Advertising decision unit
150: data transmitter
160: control unit

Claims (11)

a data receiving unit that receives a request for printing a photo stored in a photo album of the user terminal from a user terminal;
A database that stores advertising content;
a photo reading unit that determines the category of the photo requested to be printed;
an advertisement determination unit that determines at least one of the advertisement contents as a user-customized advertisement to correspond to the category of the photo requested to be printed;
a data transmission unit that transmits the customized advertisement to at least one of a printing terminal and the user terminal and transmits the photo requested to be printed; and
A photo printing service providing device comprising a control unit that controls the printing terminal and the user terminal so that a display provided in the printing terminal and the user terminal displays the user-customized advertisement.
According to paragraph 1,
The advertisement decision unit determines the customized advertisement according to the location information of the printing terminal.
According to paragraph 1,
A photo printing service providing device wherein the advertisement decision unit determines the customized advertisement according to information on a print request time for the photo.
According to paragraph 1,
The photo reader determines the category of each photo stored in the photo album and groups them by category to determine the user's field of interest,
The advertisement decision unit determines the customized advertisement according to the field of interest.
According to paragraph 4,
The advertisement decision unit determines the customized advertisement by applying a weight to the interest field when the ratio of any one of the interest fields is greater than a preset value.
According to paragraph 1,
The data receiver collects personal information including the user's age, gender, and occupation,
A photo printing service providing device wherein the advertisement decision unit determines the customized advertisement according to the personal information.
According to paragraph 1,
The control unit controls the user terminal to display the advertising content on a display provided in the user terminal while the user terminal transmits the photo to the data receiver.
According to paragraph 1,
The control unit controls the printing terminal to output a discount coupon or voucher matching the customized advertisement along with the printing of the photo.
According to paragraph 1,
The advertisement decision unit determines at least one of the advertisement contents as a default advertisement based on the location information and current time information of the printing terminal,
The data transmission unit transmits the default setting advertisement to the printing terminal,
The control unit controls the printing terminal so that a display provided in the printing terminal displays the default setting advertisement.
According to paragraph 1,
The data transmitter provides the user terminal with a photo printing right used to request printing of the photo,
A photo printing service providing device wherein the user terminal consumes the photo printing right when requesting photo printing.
Receiving a request to print a photo stored in a photo album of the user terminal from a user terminal;
determining a category of the photo requested to be printed;
determining at least one of the advertisement contents stored in the database to correspond to the category of the photo requested to be printed as a user-customized advertisement;
Transmitting the customized advertisement to at least one of a printing terminal and the user terminal;
transmitting the photo requested to be printed to the printing terminal; and
A method of providing a photo printing service comprising controlling the printing terminal and the user terminal so that a display provided in the printing terminal and the user terminal displays the customized advertisement.