KR20210028837A - Apparatus of providing personalized advertisement - Google Patents

Abstract

The present invention relates to an apparatus enabling to smoothly provide personalized advertisement contents to digital braodcast viewers. The apparatus includes: a communication unit; a personalized advertisement content storage unit storing first personalized advertisement content; and an arithmetic processing unit executing (a) the processing of performing signal processing on and providing a digital broadcasting signal received through the communication device from a digital broadcasting providing system; (b) the processing of obtaining personalized advertisement providing time information; (c) the processing of requesting a personalized advertisement in relation to an advertising content providing server through the communication device and receiving second personalized advertisement content from the server after obtaining the personalized advertisement providing time information; (d) the processing of generating a providing list of personalized advertisement content including at least one of the first personalized advertisement content and the second personalized advertisement content based on the personalized advertisement providing time information and the state of communication between the communication unit and the server; and (e) the processing of providing the personalized advertisement content instead of the digital broadcasting signal during identification by the personalized advertisement providing time information by performing signal processing on the personalized advertisement content in accordance with the providing list.

Description

Device that provides personalized advertisement {APPARATUS OF PROVIDING PERSONALIZED ADVERTISEMENT}

The present disclosure relates to an apparatus for providing personalized advertisements.

A receiver that receives and provides digital broadcasting such as terrestrial broadcasting, cable broadcasting, satellite broadcasting, and Internet Protocol Television (IPTV) is at least part of advertisement time allocated to digital broadcasting (hereinafter also referred to as "personalized advertisement provision time information") It may be configured to provide personalized advertisements. Personalized advertisements are also referred to as “target advertisements”. A receiver refers to a device that receives digital broadcast signals, processes them, and provides them to a user (viewer), such as a television, a personal computing device, and a set-top box. The personalized advertisement provision time information includes a start time and an end time for providing a personalized advertisement.

For example, Korean Patent Publication No. 10 entitled "A method of providing personalized advertisements in a receiver and a computer-readable recording medium recording a program for realizing this," filed by Anypoint Media Group and registered on December 19, 2013. In -1345187, a receiver that receives and provides digital broadcast signals is disclosed. According to the method disclosed in Korean Patent Publication No. 10-1345187, the receiver includes advertisement content for personalized advertisement (hereinafter referred to as "personalized advertisement content" at a time identified by the personalized advertisement provision time information based on the synchronization signal inserted in the broadcast signal Is referred to as "). The personalized advertisement content is stored in advance in the receiver, and may include one or more advertisement content. That is, the receiver is selected by a server (hereinafter simply referred to as "server") that provides pre-designated advertisement content based on information such as the receiver's identification information, the receiver's user's identification information, the receiver's location information, and the current time information. Personalized advertisement content is received from the server and stored. Accordingly, the receiver can provide the personalized advertisement content at a time identified by the personalized advertisement provision time information without a time delay.

The personalized advertisement provision time information includes a dual-tone multi-frequency signaling (DTMF) cue tone; High and low frequency audio cue tones; Treble and bass audio cue tones; And a marker such as a digital cue tone signal. The personalized advertisement provision time information may be generated by, for example, a server or a system providing digital broadcasting (hereinafter, simply referred to as "system") based on a marker and provided to the receiver. Preferably, the server for providing advertisement content is provided separately from the system for providing digital broadcasting. Alternatively, the receiver may receive the marker and directly generate personalized advertisement provision time information based on the marker. In addition, the server may receive the marker from the system, designate a part of the advertisement time identified by the marker as personalized advertisement provision time information, and transmit it to the receiver side. After acquiring the personalized advertisement provision time information, the receiver may signal-process the previously stored personalized advertisement content and provide it without a time delay at a time identified by the personalized advertisement provision time information.

For example, Korean Patent Publication No. 10-1627758 entitled "Alternative advertisement time information generating device and an alternative advertisement providing device using the same" filed by Anypoint Media Group and registered as of May 1, 2016 discloses alternative advertisement time ( That is, a device for generating personalized advertisement provision time information) is disclosed.

Meanwhile, in order to provide personalized advertisements more dynamically, it is assumed that a receiver obtains personalized advertisement provision time information, accesses a server, receives personalized advertisement contents, and processes the received personalized advertisement contents to provide users with signal processing. have. For example, after pre-storing a plurality of advertisement contents, the server may select advertisement contents suitable for the receiver, that is, personalized advertisement contents, from among the plurality of advertisement contents according to a request from the receiver, and transmit them to the receiver. When the receiver accesses the server after acquiring the personalized advertisement provision time information and receives the personalized advertisement content, the personalized advertisement content may be dynamically received. That is, the receiver may receive the most desirable personalized advertisement content from the server at the time when the personalized advertisement provision time information is acquired.

However, during a limited time from the time the receiver acquires the personalized advertisement provision time information to the time identified by the personalized advertisement provision time information (more specifically, the start time), the receiver receives and signals the personalized advertisement content from the server. It can be difficult to provide. In particular, the personalized advertisement provision time information may be determined several seconds before the start time included in, for example, the personalized advertisement provision time information. Therefore, if the receiver cannot receive and process the personalized advertisement content from the server for a limited time within a few seconds, the receiver cannot provide the personalized advertisement content.

More specifically, digital broadcasting is a linear TV service. That is, the digital broadcast signal is not transmitted only to a specific receiver, but is transmitted to a plurality of receivers through a broadcast communication network according to a broadcast schedule. Accordingly, even if a plurality of receivers receive digital broadcast signals, all of the plurality of receivers can smoothly receive digital broadcast signals. However, personalized advertisement content is not transmitted to a specific receiver through a communication network such as the Internet, not a linear TV service. For example, when a plurality of receivers simultaneously access a server to request and receive personalized advertisement content suitable for each receiver, depending on conditions such as the load of the server, the load of a communication network such as the Internet, and the processing performance of each of the plurality of receivers, a plurality of At least some of the receivers may not be able to smoothly receive personalized advertisement content suitable for them. In order to ensure that all of the plurality of receivers smoothly receive personalized advertisement content suitable for them, the network bandwidth available for sending and receiving personalized advertisement content, the capacity of the Contents Delivery Network, and the processing performance of the server (e.g. Conditions such as communication performance and signal processing performance) and processing performance of the receiver (for example, communication performance and signal processing performance) need to be improved, and thus a huge investment is required.

In consideration of the above, a configuration in which a receiver accesses a server after acquiring personalized advertisement provision time information, receives all personalized advertisement contents, processes a signal, and provides it to a user may be difficult to realize in reality.

1. Korean Registered Patent Publication No. 10-1345187. 2. Korean Registered Patent Publication No. 10-1627758

An object of the technology described herein is to provide an apparatus for providing personalized advertisements capable of smoothly providing personalized advertisement contents to viewers of digital broadcasting.

In order to achieve the above technical problem, according to one form of the technology described herein, the communication unit; A personalized advertisement content storage unit for storing first personalized advertisement content; And (a) processing and providing a digital broadcasting signal received through the communication unit from a system for providing digital broadcasting. (b) processing of obtaining personalized advertisement provision time information; (c) after acquiring the personalized advertisement provision time information, requesting a personalized advertisement to a server providing advertisement contents through the communication unit and receiving second personalized advertisement contents from the server; (d) Based on the personalized advertisement provision time information and the communication state between the communication unit and the server, a list of provision of personalized advertisement contents including at least one of the first personalized advertisement content or the second personalized advertisement content is generated. Processing; And (e) an operation processor configured to process the personalized advertisement content according to the provision list to provide the personalized advertisement content instead of the digital broadcast signal during a time period identified by the personalized advertisement provision time information. An apparatus for providing a personalized advertisement including is provided.

According to the technology described herein, a device (ie, a receiver) that provides a personalized advertisement receives the first personalized advertisement content and personalized advertisement provision time information previously stored therein, and then receives it from a server that provides the advertisement content through a network. At least one of the second personalized advertisement contents may be provided as personalized advertisement contents. Therefore, regardless of conditions such as the network bandwidth available to transmit the second personalized advertisement content, the capacity of the content transmission network, the processing performance of the server providing the advertisement content, and the processing performance of the receiver, the receiver is personalized to the viewers of digital broadcasting. Ad content can be provided smoothly.

1 is a diagram showing an exemplary configuration of a device for providing personalized advertisements according to an embodiment of the technology described herein.
2 is a diagram illustrating a system environment including an apparatus for providing personalized advertisements according to an embodiment.
3 is a diagram illustrating a process performed by an operation processing unit of an apparatus for providing a personalized advertisement according to an exemplary embodiment.
4 is a diagram illustrating a process in which an operation processing unit of a device for providing a personalized advertisement according to an embodiment transmits personalized information to a server.
5 is a diagram schematically illustrating an example in which an operation processing unit of an apparatus for providing personalized advertisements according to an embodiment generates a list of providing personalized advertisement contents.
6 is a diagram illustrating a process of updating a provision list of personalized advertisement contents by an operation processing unit of a device for providing personalized advertisements according to an exemplary embodiment.

Hereinafter, an embodiment of a device for providing a personalized advertisement according to the technology described herein will be described in more detail with reference to the accompanying drawings. Meanwhile, in the drawings for describing embodiments of the technology described herein, for convenience of description, only a part of the actual configuration may be shown, some of the actual components may be omitted, or modified, or a different scale may be shown.

<Example>

1 is a diagram illustrating an exemplary configuration of an apparatus for providing a personalized advertisement according to an embodiment of the technology described herein.

Referring to FIG. 1, an apparatus 100 for providing a personalized advertisement includes a communication unit 110, a personalized advertisement content storage unit 120, and an operation processing unit 130. Also, referring to FIG. 1, the apparatus 100 for providing a personalized advertisement may further include at least one of a personalized information storage unit 140 and an execution information processing unit 150.

The apparatus 100 for providing personalized advertisements according to the present embodiment refers to a device that receives digital broadcast signals, processes signals, and provides them to a user (viewer), such as a television, a personal computing device, and a set-top box. In the present specification, the apparatus 100 for providing personalized advertisements according to the present embodiment is also referred to as the receiver 100.

The communication unit 110 is a communication interface between the receiver 100 and the system 200 providing digital broadcasting and the server 300 providing advertisement content. The communication unit 100 may be implemented using a semiconductor chip that performs wired or wireless communication. In the present specification, the system 200 for providing digital broadcasting is hereinafter also simply referred to as “system 200”, and the server 300 for providing advertisement content is also referred to as simply “server 300” hereinafter.

Referring to FIG. 1, the communication unit 110 may include a first communication unit 113 and a second communication unit 116.

The first communication unit 113 provides a communication interface with the system 200, and the second communication unit 116 provides a communication interface with the server 300. For example, the receiver 100 receives a digital broadcast signal from the system 200 through a broadcast communication network such as terrestrial, cable, satellite, and the Internet using the first communication unit 113. For example, the receiver 100 receives the personalized advertisement content (which may include the first personalized advertisement content and the second personalized advertisement content) from the server 300 through a communication network such as the Internet using the second communication unit 116. .

The personalized advertisement content storage unit 120 stores first personalized advertisement content. The first personalized advertisement content is received from, for example, the server 300 or the system 200 through the communication unit 110 and is stored in the personalized advertisement content storage unit 120. Since the first personalized advertisement content is stored in advance in the personalized advertisement content storage unit 120 in the receiver 100, unlike the second personalized advertisement content to be described later, it can be quickly read and signal processed to be provided. The first personalized advertisement content may include one or more advertisement contents. The personalized advertisement content storage unit 120 may be implemented by, for example, a semiconductor device such as a semiconductor memory.

The operation processing unit 130 provides personalized advertisement content. The operation processing unit 130 provides personalized advertisement content through, for example, a display (not shown) and a speaker (not shown) of the receiver 100. The detailed configuration of the operation processing unit 130 will be described later.

The operation processing unit 130 may be implemented by, for example, a semiconductor device such as a central processing unit (CPU). Some functions of the operation processing unit 130 may be implemented by a separate signal processing chip other than a CPU, for example, a semiconductor device such as a chip for signal processing of digital broadcast signals and personalized advertisement content. When the receiver 100 further includes the execution information processing unit 150, the calculation processing unit 130 and the execution information processing unit 150 may be implemented by the same CPU. That is, the same CPU can operate as the calculation processing unit 130 and as the execution information processing unit 150. In addition, the operation processing unit 130 and the execution information processing unit 150 may be implemented by different semiconductor devices, respectively.

2 is a diagram illustrating an exemplary system environment including the apparatus 100 for providing personalized advertisements according to the present embodiment.

Referring to FIG. 2, the system environment includes a device 100 (ie, a receiver 100) that provides personalized advertisements, a system 200 that provides digital broadcasting, and a server 300 that provides advertisement content.

The system 200 provides digital broadcasting signals through digital broadcasting such as terrestrial broadcasting, cable broadcasting, satellite broadcasting, and Internet Protocol Television (IPTV), for example.

After pre-storing a plurality of advertisement contents, the server 300 selects advertisement contents suitable for the receiver 100, that is, personalized advertisement contents, from among the plurality of advertisement contents according to a request from the receiver 100, and sends the advertisement contents to the receiver 100. Can be transmitted. Preferably, the server 300 is provided separately from the system 200.

Hereinafter, the configuration of the operation processing unit 130 will be described in more detail.

3 is a diagram illustrating a process performed by an operation processing unit of the apparatus for providing a personalized advertisement according to the present embodiment.

Referring to FIG. 3, the operation processing unit 130 processes and provides a digital broadcast signal received from the system 200 through the communication unit 110 (process S110). Processing S110 is substantially the same as the function of the conventional receiver, and thus a detailed description thereof will be omitted.

The calculation processing unit 130 acquires personalized advertisement provision time information (process S120). The personalized advertisement provision time information indicates a time set to provide personalized advertisement content instead of providing a digital broadcast signal, and may include, for example, a start time and an end time for providing personalized advertisement content. Alternatively, it may include a start time and a duration.

For example, the server 300 or the system 200 may generate personalized advertisement provision time information based on an analog cue tone signal or a digital cue tone signal, and transmit the generated personalized advertisement provision time information to the receiver 100. In that case, the process S120 may include a process of receiving personalized advertisement provision time information from the server 300 or the system 200. The digital cutone signal may include, for example, a signal according to the SCTE-35 standard. The SCTE-35 standard is, for example, a standard representing a technology used to insert advertisement content or alternative content into a digital broadcast signal.

For example, the system 200 or the server 300, preferably the system 200 may transmit an analog cue tone signal or a digital cue tone signal to the receiver 100. That is, in the process of transmitting and receiving digital broadcasting, an analog cue tone signal or a digital cue tone signal may be transmitted to the receiver 100. In that case, the process S120 may include a process of obtaining personalized advertisement provision time information by analyzing an analog cue tone signal or a digital cue tone signal transmitted through the communication unit 110 from the system 200 or the server 300.

Referring back to FIG. 3, after obtaining the personalized advertisement provision time information through the processing S120, the operation processing unit 130 requests a personalized advertisement to the server 300 through the communication unit 110, and sends a second Personalized advertisement content is received (process S130).

More specifically, the operation processing unit 130 transmits a request for providing a personalized advertisement including device identification information of the receiver 100 to the server 300, and the server 300 is suitable for the receiver 100 among a plurality of advertisement contents. The second personalized advertisement content is selected based on a request for providing a personalized advertisement. The second personalized advertisement content may include one or more advertisement contents. After that, the server 300 transmits the second personalized advertisement content to the receiver 100.

The process S130 may further include a process of transmitting the personalized advertisement provision time information acquired through the process S120 to the server 300. When receiving the personalized advertisement providing time information, the server 300 selects the second personalized advertisement content so that it can be provided through the receiver 100 during a time identified by the personalized advertisement providing time information. For example, if the personalized advertisement providing time information is set to 1 minute, the server 300 selects the second personalized advertisement content so that it can be provided for 1 minute. For example, the server 300 is suitable for the receiver 100 from among the first to n-th advertisement contents (n is a natural number of 2 or more) stored therein, and can be provided during the time identified by the personalized advertisement provision time information. 2 Select personalized advertisement content. For example, the first advertisement content and the second advertisement content are selected as the second personalized advertisement content. For example, if the personalized advertisement provision time information is set to 1 minute, the sum of the duration of the first advertisement content and the duration of the second advertisement content is 1 minute.

Preferably, the server 300 first transmits a URI (Uniform Resource Identifier) of the second personalized advertisement content to the receiver 100 before transmitting the second personalized advertisement content. In that case, the process S130 may further include a process of receiving the URI of the second personalized advertisement from the server 300.

Meanwhile, the server 300 may use personalized information as a criterion for selecting the second personalized advertisement content suitable for the receiver 100.

Personalization information includes device identification information (that is, identification information of the receiver 100), device type information, user information including at least one of gender or age, user preference information, region information, content viewing history information, and purchase history information It may include at least one piece of information selected from a group.

The device type information may include, for example, information such as a manufacturer of the receiver 100, an operating system (OS), an operating system version, a screen resolution, and a status of an application installed in the receiver 100. User information may be input in advance through, for example, user input. The user preference information may be generated based on, for example, items set by the user of the receiver 100. For example, it may be generated based on items that the user searches for a product through the receiver 100. The area information indicates the area in which the receiver 100 is located, for example, in the case of a mobile communication terminal, it may be generated based on a GPS signal, and in the case of a receiver, a personal computing device, and a set-top box, it may be generated using subscriber information or network information. I can. For example, when the receiver 100 is a mobile communication terminal, the area information may particularly include current location information. The content viewing history information may be generated, for example, based on the content viewed by the user of the receiver 100. The purchase detail information may be generated, for example, based on the details of a product or service purchased by the user through the receiver 100. That is, the above-described information may be generated based on a user's behavior independent of viewing the content. Some of the above-described information may be transmitted by the system 200 to the server 300, for example. However, it is preferable that the receiver 100 transmits information such as current location information to the server.

4 is a diagram illustrating a process of transmitting personalized information to a server by an operation processing unit of a device for providing a personalized advertisement according to an exemplary embodiment.

The operation processing unit 130 may transmit the personalized information to the server, for example, before performing the process S130 or at least before receiving the second personalized advertisement content through the communication unit 110 from the server 300 through the process S130 (processing S160).

That is, the operation processing unit 130 includes device identification information (that is, identification information of the receiver 100), device type information, user information including at least one of gender or age, user preference information, region information, content viewing history information, and purchase. Personalization information including at least one piece of information selected from a group including detail information is transmitted to the server 300.

After receiving the personalized information transmitted through the processing S160, the server 300 may select second personalized advertisement content suitable for the receiver 100 from among a plurality of advertisement contents using the personalization information.

Even when the server 300 selects the first personalized advertisement content and transmits it to the receiver 100 and the personalized advertisement content storage unit 120 stores the first personalized advertisement content, the server 300 transmits it through processing S160. Personalized information can be used. By using the personalized information transmitted through the process S160, the server 300 can easily select the first personalized advertisement content suitable for the receiver 100 from among a plurality of advertisement contents.

Referring back to FIG. 1, the receiver 100 may further include a personalized information storage unit 140. The personalization information storage unit 140 stores the aforementioned personalization information. The personalized information storage unit 140 may be implemented by, for example, a semiconductor device such as a semiconductor memory. For example, the personalized advertisement content storage unit 120 and the personalized information storage unit 140 may be implemented using the same semiconductor memory, for example, using different storage areas of the semiconductor memory. Alternatively, the personalized advertisement content storage unit 120 and the personalized information storage unit 140 may be implemented using separate semiconductor memories. Rather than the operation processing unit 130 directly managing the personalization information, after storing the personalization information in the personalization information storage unit 140, it is better to read the personalization information from the personalization information storage unit 140 when the processing S160 is performed. It is more preferable.

Referring back to FIG. 3, the operation processing unit 130 includes a first personalization stored in the personalized advertisement content storage unit 120 based on the personalized advertisement provision time information and the communication state between the communication unit 110 and the server 300. A list of providing personalized advertisement contents including at least one of advertisement contents or second personalized advertisement contents that can be received through processing S130 is generated (process S140).

More specifically, referring to FIG. 3, if processing S140 is capable of receiving and processing a second personalized advertisement content from the server 300 through the communication unit 110 and providing it at a time identified by the personalized advertisement provision time information, Processing of designating a second personalized advertisement content as the personalized advertisement content, and receiving and processing a second personalized advertisement content through the communication unit 110 from the server 300 and providing it at a time identified by the personalized advertisement provision time information If not possible, processing of designating the first personalized advertisement content as personalized advertisement content, and receiving and signal processing some of the second personalized advertisement content from the server 300 through the communication unit 110 to provide time information for individualized advertisements. If it is possible to provide it at a time identified by, a process of designating a part of the first personalized advertisement content and a part of the second personalized advertisement content as personalized advertisement content.

Hereinafter, an example of generating a provision list will be described in detail.

If the operation processing unit 130 obtains the personalized advertisement provision time information through the processing S120 while receiving and processing the digital broadcast signal through the processing S110, according to the present embodiment, it is identified by the personalized advertisement provision time information. At times, personalized advertising content is provided. In order to determine which advertisement content to provide at a time identified by the personalized advertisement provision time information, the calculation processing unit 130 generates a provision list through processing S140.

5 is a diagram schematically illustrating an example in which an operation processing unit of the apparatus for providing personalized advertisements according to the present embodiment generates a list of providing personalized advertisement contents.

In FIG. 5, "per-ad-1", "per-ad-2" and "per-ad-3" denote first personalized advertisement content stored in the personalized advertisement content storage unit 120, for example. That is, in the example of FIG. 5, the first personalized advertisement content includes three advertisement contents of “per-ad-1”, “per-ad-2” and “per-ad-3”. "per-ad-4", "per-ad-5" and "per-ad-6" represent second personalized advertisement content that can be received from the server 300, for example. That is, in the example of FIG. 5, the second personalized advertisement content includes three advertisement contents of “per-ad-4”, “per-ad-5” and “per-ad-6”.

Until the second personalized advertisement content is fully received, the second personalized advertisement content is identified using the URI. That is, "per-ad-4", "per-ad-5" and "per-ad-6" represent the URI of the second personalized advertisement content (that is, the location where the second personalized advertisement content is stored in the server 300). I can.

In processing S140, the calculation processing unit 130 determines whether it is possible to provide the second personalized advertisement content from the server 300 through the communication unit 110 and process the signal at a time identified by the personalized advertisement provision time information. .

For example, by receiving and processing all of the second personalized advertisement content, that is, "per-ad-4", "per-ad-5" and "per-ad-6" from the server 300 through the communication unit 110, If it is possible to provide the personalized advertisement provided at a time identified by the time information, the operation processing unit 130 designates "per-ad-4", "per-ad-5" and "per-ad-6" as personalized advertisement content. do. Accordingly, the provision list is generated as "per-ad-4", "per-ad-5" and "per-ad-6", as illustrated by "first list" in FIG. 5.

For example, a second personalized advertisement content, that is, "per-ad-4", "per-ad-5" and "per-ad-6" is received from the server 300 through the communication unit 110 and processed by signal processing for personalization. If it is not possible to provide the advertisement at the time identified by the advertisement provision time information, the calculation processing unit 130 performs the first personalized advertisement content, that is, "per-ad-1", "per-ad-2", and "per-ad-3. "Is designated as the personalized advertisement content. Accordingly, the provision list is generated as "per-ad-1", "per-ad-2" and "per-ad-3", as illustrated by "second list" in FIG. 5. For example, some of the second personalized advertisement contents, such as "per-ad-4" and "per-ad-5", are received and signal-processed from the server 300 through the communication unit 110 to provide personalized advertisement provision time information If possible, the operation processing unit 130 may include some of the first personalized advertisement content (for example, "per-ad-1") and some of the second personalized advertisement content (for example, "per-ad-4" and "per-ad-5". Designate ") as the personalized advertisement content. Accordingly, the provision list is generated as "per-ad-1", "per-ad-4" and "per-ad-5", as illustrated by "third list" in FIG. 5.

More preferably, some of the second personalized advertisement contents, such as "per-ad-4" and "per-ad-5", are received and signal-processed from the server 300 through the communication unit 110 to provide a personalized advertisement. If it is possible to provide it at a time identified by the information, the operation processing unit 130 first provides a signal-processed part of the first personalized advertisement content (for example, "per-ad-1"), and then provides a part of the second personalized advertisement content. A list of provisions may be created to provide signal processing (eg, "per-ad-4" and "per-ad-5"). As a result, it is possible to secure more time until a part of the second personalized advertisement content is received and signal-processed and provided.

Meanwhile, even after the provision list is once generated by the process S140, for example, when the communication state between the communication unit 110 and the server 300 is changed, the provision list may be updated.

6 is a diagram illustrating a process of updating a provision list of personalized advertisement contents by an operation processing unit of the apparatus for providing personalized advertisements according to an exemplary embodiment.

Referring to FIG. 6, the operation processing unit 130 updates the provision list according to a predetermined update condition (process S170).

For example, the update condition includes a first update condition to a third update condition.

The first update condition is, after the second personalized advertisement content is designated as the personalized advertisement content through processing S140, the communication state between the communication unit 110 and the server 300 is changed to personalize at least a portion of the second personalized advertisement content. If it is not possible to receive and signal processing at a time identified by the advertisement provision time information and provide it, at least a portion of the first personalized advertisement content is designated as the personalized advertisement content instead of at least a portion of the second personalized advertisement content.

For example, when a plurality of receivers simultaneously access the server 300 to request personalized content, depending on the processing load of the communication network or the server 300, the receiver 100 provides at least a portion of the second personalized advertisement content. There are cases in which the reception and signal processing cannot be provided at the time identified by the information. The provisioning list is created to include the second personalized advertisement content, for example to include "per-ad-4", "per-ad-5" and "per-ad-6" as illustrated by the first list in FIG. 5 After that, the communication state between the communication unit 110 and the server 300 is changed, and if it is not possible to provide "per-ad-6" by receiving and processing a signal at a time identified by the personalized advertisement provision time information, " Instead of "per-ad-6", at least a portion of the first personalized advertisement content, such as "per-ad-3", is designated as the personalized advertisement content. That is, the provision list is updated to include "per-ad-3", "per-ad-4" and "per-ad-5".

The second update condition is, after the first personalized advertisement content is designated as the personalized advertisement content through processing S130, the communication state between the communication unit 110 and the server 300 is changed to personalize at least a portion of the second personalized advertisement content. If the advertisement provision time information is received and signaled to be provided, at least a part of the second personalized advertisement content is designated as the personalized advertisement content instead of at least a part of the first personalized advertisement content.

The provision list is created to include the first personalized advertisement content, for example, to include "per-ad-1", "per-ad-2" and "per-ad-3" as illustrated by the second list in FIG. 5 After that, the communication state between the communication unit 110 and the server 300 is changed, so that "per-ad-4" and "per-ad-5" are received and signal-processed to the personalized advertisement provision time information if possible. , "per-ad-4" and "per-ad-5", which are at least a part of the second personalized advertisement content, instead of "per-ad-2" and "per-ad-3" are designated as personalized advertisement content. That is, the provision list is updated to include "per-ad-1", "per-ad-4" and "per-ad-5". In addition, for example, if all of "per-ad-4", "per-ad-5", and "per-ad-6" are received and signal-processed in personalized advertisement provision time information, the provision list is "per-ad- It is updated to include 4", "per-ad-5" and "per-ad-6".

The third update condition is that after some of the first personalized advertisement contents and some of the second personalized advertisement contents are designated as the personalized advertisement contents through processing S140, the communication state between the communication unit 110 and the server 300 is changed. If it is possible to receive and signal-process at least part of the second personalized advertisement content at a time identified by the personalized advertisement provision time information, personalize at least a part of the second personalized advertisement content instead of at least a part of the first personalized advertisement content. It is designated as advertisement content.

After the provision list is generated to include a portion of the first personalized advertisement content and a portion of the second personalized advertisement content, for example, "per-ad-1", "per-ad-4" as illustrated by the third list in FIG. 5. After being generated to include "and "per-ad-5", the communication state between the communication unit 110 and the server 300 is changed, so that "per-ad-6" is received and signaled in the personalized advertisement provision time information If processed and provided, instead of "per-ad-1", "per-ad-6", which is at least a part of the second personalized advertisement content, is designated as the personalized advertisement content. That is, the provision list is updated to include "per-ad-6", "per-ad-4" and "per-ad-5".

According to the process S170 as described above, even after the provision list is generated, the provision list may be dynamically updated based on the communication state between the communication unit 110 and the server 300.

Next, referring again to FIG. 3, the operation processing unit 130 processes the personalized advertisement content according to the provision list generated through processing S140, and instead of the digital broadcast signal during the time identified by the personalized advertisement provision time information. Provides personalized advertisement content to (process S150). In addition, when the provision list is updated through the processing S170, the calculation processing unit 130 processes the personalized advertisement content according to the updated provision list through the processing S170, and provides it at a time identified by the personalized advertisement provision time information ( Processing S140). The operation processing unit 130 provides personalized advertisement content through, for example, a display (not shown) and a speaker (not shown) of the receiver 100.

Referring back to FIG. 1, the apparatus 100 for providing a personalized advertisement according to the present embodiment may further include an execution information processing unit 150. The execution information processing unit 150 generates execution information for the personalized advertisement content provided by the operation processing unit 130 and transmits the execution information to a predetermined device. The execution information may include information such as identification information of personalized advertisement content, a provision time, and identification information of the receiver 100. The predefined device may include, for example, the system 200 or may include the server 300. The system 200 or the server 300 may easily check the details provided with the personalized advertisement content based on the execution information on the personalized advertisement content. In particular, when a plurality of receivers are connected to the system 200, the system 200 can easily check which advertisement has been executed in each receiver.

<Other Examples>

Although embodiments of the technology described herein have been specifically described, this is merely illustrative of the technology described herein, and those of ordinary skill in the art to which the technology described herein belongs Various modifications will be possible without departing from the essential characteristics of the technology. Therefore, the embodiments described in the present specification are not intended to limit the technology described herein, but to describe it, and the spirit and scope of the technology described herein are not limited by these embodiments. The scope of the rights of the technology described herein should be interpreted by the claims below, and all technologies within the scope equivalent thereto should be construed as being included in the scope of the technology described herein.

According to the technology described herein, a device (ie, a receiver) that provides a personalized advertisement receives the first personalized advertisement content and personalized advertisement provision time information previously stored therein, and then receives it from a server that provides the advertisement content through a network. At least one of the second personalized advertisement contents may be provided as personalized advertisement contents. Therefore, regardless of conditions such as the network bandwidth available to transmit the second personalized advertisement content, the capacity of the content transmission network, the processing performance of the server providing the advertisement content, and the processing performance of the receiver, the receiver is personalized to the viewers of digital broadcasting. Ad content can be provided smoothly.

100: Device (receiver) that provides personalized advertisements
110: communication unit 113: first communication unit
116: second communication unit 120: personalized advertisement content storage unit
130: operation processing unit 140: personalization information storage unit
150: executive information processing unit
200: A system that provides digital broadcasting
300: server providing advertisement content

Claims (18)

Communication department;
A personalized advertisement content storage unit for storing first personalized advertisement content; And
(a) processing to process and provide a digital broadcasting signal received through the communication unit from a system for providing digital broadcasting; (b) processing of obtaining personalized advertisement provision time information; (c) after acquiring the personalized advertisement provision time information, requesting a personalized advertisement to a server providing advertisement contents through the communication unit and receiving second personalized advertisement contents from the server; (d) Based on the personalized advertisement provision time information and the communication state between the communication unit and the server, a list of provision of personalized advertisement contents including at least one of the first personalized advertisement content or the second personalized advertisement content is generated. Processing; And (e) an operation processing unit configured to process the personalized advertisement content according to the provision list to provide the personalized advertisement content instead of the digital broadcast signal during a time period identified by the personalized advertisement provision time information.
Device for providing a personalized advertisement comprising a. The method of claim 1,
The communication unit,
A first communication unit providing a communication interface with the system; And
A second communication unit that provides a communication interface with the server
Device for providing a personalized advertisement comprising a. The method of claim 1,
The personalized advertisement content storage unit receives and stores the first personalized advertisement content from the server or the system through the communication unit. The method of claim 1,
The processing (b) includes a processing of (b-1) receiving the personalized advertisement provision time information generated based on an analog cue tone signal or a digital cue tone signal from the server or the system. Device. The method of claim 4,
The apparatus for providing a personalized advertisement, wherein the digital cue tone signal includes a signal according to the SCTE-35 standard. The method of claim 1,
The processing (b) includes a processing of (b-2) analyzing an analog cue tone signal or a digital cue tone signal transmitted from the system or the server through the communication unit to obtain the personalized advertisement provision time information. Devices that serve advertisements. The method of claim 1,
The processing (c) further includes a processing of (c-1) transmitting the personalized advertisement provision time information to the server. The method of claim 1,
The processing (c) further includes a processing of (c-2) receiving a URI (Uniform Resource Identifier) of the second personalized advertisement content from the server. The method of claim 1,
The treatment (d),
(d-1) receiving and signal processing the second personalized advertisement content from the server through the communication unit, and designating the second personalized advertisement content as the personalized advertisement content if it is available at the time;
(d-2) receiving and processing the second personalized advertisement content from the server through the communication unit, and designating the first personalized advertisement content as the personalized advertisement content if it is not available at the time; And
(d-3) If a part of the second personalized advertisement content is received and signal-processed from the server through the communication unit and provided at the time, the part of the first personalized advertisement content and the second personalized advertisement content Processing of designating part of the personalized advertisement content
Device for providing a personalized advertisement comprising a. The method of claim 9,
In the processing (d-3), (d-4) if the part of the second personalized advertisement content is received and signal-processed and can be provided at the time, the part of the first personalized advertisement content is first provided and the And then generating the provision list to provide the part of the second personalized advertisement content. The method of claim 1,
The operation processing unit, (f) a device for providing a personalized advertisement that further performs a process of transmitting the personalized information to the server. The method of claim 11,
The personalization information is at least one information selected from a group including device identification information, device type information, user information including at least one of gender or age, user preference information, region information, content viewing history information, and purchase history information Device for providing a personalized advertisement comprising a. The method of claim 11,
Further comprising a personalization information storage unit for storing the personalization information,
The processing (f) further includes (f-1) reading the personalized information from the personalized information storage unit. The method of claim 1,
The operation processing unit further performs (g) a process of updating the provision list according to a predetermined update condition. The method of claim 14,
The update condition is, after the second personalized advertisement content is designated as the personalized advertisement content, a communication state between the communication unit and the server is changed, so that at least part of the second personalized advertisement content is received and signal processed at the time. If it is not possible to provide a personalized advertisement, the apparatus for providing a personalized advertisement includes a first update condition for designating at least a portion of the first personalized advertisement content as the personalized advertisement content instead of the at least a portion of the second personalized advertisement content. . The method of claim 14,
The update condition is, after the first personalized advertisement content is designated as the personalized advertisement content, a communication state between the communication unit and the server is changed, so that at least part of the second personalized advertisement content is received and signal processed at the time. And, if possible, a second update condition for designating the at least part of the second personalized advertisement content as the personalized advertisement content instead of at least a part of the first personalized advertisement content. The method of claim 14,
The update condition is, after the part of the first personalized advertisement content and the part of the second personalized advertisement content are designated as the personalized advertisement content, the communication state between the communication unit and the server is changed, and the second personalization Third update to designate at least a part of the first personalized advertisement content as the personalized advertisement content instead of the part of the second personalized advertisement content if it is not possible to provide the part of the advertisement content by receiving and processing the signal at the time An apparatus for providing personalized advertisements including conditions. The method of claim 1,
An execution information processing unit that generates execution information for the personalized advertisement content provided by the calculation processing unit and transmits the execution information to at least one of the system or the server through the communication unit.
Device for providing a personalized advertisement that further comprises.

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