KR20190050214A - System for offering advertisement in the bus - Google Patents

System for offering advertisement in the bus Download PDF

Info

Publication number
KR20190050214A
KR20190050214A KR1020170145528A KR20170145528A KR20190050214A KR 20190050214 A KR20190050214 A KR 20190050214A KR 1020170145528 A KR1020170145528 A KR 1020170145528A KR 20170145528 A KR20170145528 A KR 20170145528A KR 20190050214 A KR20190050214 A KR 20190050214A
Authority
KR
South Korea
Prior art keywords
advertisement
bus
stop
content
terminal
Prior art date
Application number
KR1020170145528A
Other languages
Korean (ko)
Inventor
최용범
Original Assignee
최용범
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 최용범 filed Critical 최용범
Priority to KR1020170145528A priority Critical patent/KR20190050214A/en
Publication of KR20190050214A publication Critical patent/KR20190050214A/en

Links

Images

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0265Vehicular advertisement
    • G06Q30/0266Vehicular advertisement based on the position of the vehicle
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0264Targeted advertisement based upon schedule
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0277Online advertisement

Abstract

The present invention provides a bus advertisement that can provide an omni channel advertisement service in which a location-based offline advertisement is output according to a stop advertisement playback schedule and an online advertisement included in a web-based social content output according to a brand advertisement playback schedule ≪ / RTI >
More specifically, it is installed in the bus, and when it enters within a predetermined distance of the bus stop, it outputs the downloaded stop advertisement contents based on the position of the bus stop, and outputs the downloaded stop advertisement contents to the streaming link linked to the brand advertisement playback schedule A bus terminal for connecting and outputting a social content including an advertisement, and a bus stop advertisement playback schedule and a brand advertisement reproduction schedule corresponding to routes of a bus to a corresponding bus terminal and monitoring the position and the status of the bus terminal And a management server. ≪ RTI ID = 0.0 > [0002] < / RTI >

Description

[0001] The present invention relates to a bus advertisement providing system,

The present invention provides a bus advertisement that can provide an omni channel advertisement service in which a location-based offline advertisement is output according to a stop advertisement playback schedule and an online advertisement included in a web-based social content output according to a brand advertisement playback schedule ≪ / RTI >

More specifically, it is installed in the bus, and when it enters within a predetermined distance of the bus stop, it outputs the downloaded stop advertisement contents based on the position of the bus stop, and outputs the downloaded stop advertisement contents to the streaming link linked to the brand advertisement playback schedule A bus terminal for connecting to a bus terminal for outputting a social content including an advertisement and a stop advertisement playback schedule and a brand advertisement playback schedule for each bus stop corresponding to a route of the bus to a corresponding bus terminal, And a management server that manages the bus advertisement.

Buses are public transportation that many people use, so if you use them for advertising, you can expect very high advertising effectiveness. Conventionally, there has been used an advertisement method of printing and attaching advertisement texts on an indoor wall or an outer wall of a bus. However, since a plane position for installing an advertisement print is limited and only static visual information is provided to maximize the advertisement effect, (Design, test printing, printing, cutting, attaching, etc.) until the start.

Recently, a method of delivering advertisement contents to a passenger is being used by installing a video display monitor inside a bus and displaying a video advertisement. However, this advertising method has disadvantages in that it is not enough to maximize the advertising effect because it provides the contents of advertisement indiscriminately irrespective of the position of the bus. In addition, although a method of providing a specific advertisement through code recognition has been introduced, it is disadvantageous that a plurality of advertisement images can not be provided and an advertisement effect can not be obtained when a rider does not use his or her terminal.

In order to compensate for this, the present applicant has proposed a system for providing social content including a plurality of advertisements to an offline advertisement display device Device), thereby providing an omni-channel advertisement service that combines offline and online advertisement.

1. Korean Patent Publication No. 2015-0042885

It is an object of the present invention to provide an omni channel advertisement service in which a location based offline advertisement output according to a stop advertisement playback schedule and an online advertisement included in a web based social content output according to a brand advertisement playback schedule are combined Bus advertisement providing system.

According to an aspect of the present invention, there is provided a bus advertisement providing system, which is installed in a bus, includes a bus stop advertisement content downloaded based on a location of the bus stop when entering within a predetermined distance of the bus stop, A bus terminal connected to the streaming link linked to the brand advertisement playback schedule at the predetermined distance out and outputting the social content including the advertisement; And a management server for transmitting a bus stop advertisement stoppage schedule and a brand advertisement advertisement schedule corresponding to bus routes to the corresponding bus terminal and monitoring the position and the state of the bus terminal.

The system of claim 1, further comprising: an administrator terminal for uploading the social content into which the at least one advertisement is inserted to the social content providing website, wherein the management server includes a streaming link generated by the social content providing website , And a brand advertisement reproduction schedule matched by bus operation date and time can be transmitted to the corresponding bus terminal.

The bus terminal may further include: a display unit for outputting a content to be reproduced; A position measuring device for measuring a real time position; A controller for comparing the position information of each of the stored routes with the measured real time position to determine a content to be output to the display unit according to whether the preset distance is entered; And a content playback unit for playing back the stop advertisement contents according to the stop advertisement playback schedule according to the determination of the control unit and reproducing the social advertisement contents by accessing the streaming link linked to the brand advertisement playback schedule have.

The content playback unit may stop the first content being output to the first screen when the content change of the first screen output to the display unit is stopped and provide a still image to the display unit, The second content to be reproduced can be prepared to be reproduced on the second screen executed in the background.

Also, the content reproducing unit may switch the first screen, which is the still image, and the second screen, which are prepared, when the preparation for reproducing the second screen is completed, and output the content of the second screen to the display unit.

The bus terminal outputs a stop advertisement image when the bus stop enters a predetermined distance of the bus stop, outputs a stop advertisement according to the stop advertisement schedule, and provides a still image of the stop advertisement, At the same time, the streaming linked social content can be played back on the brand advertisement schedule.

In addition, when the bus terminal enters the predetermined distance of the bus stop, the bus terminal can stop reproduction of the outputting social content, and continuously reproduce the stopped social content when the predetermined distance is out of the range.

In addition, the management server applies change information to the DB when at least one of the terminal setting, the stop advertisement contents, the streaming link, and the playback schedule is changed, and transmits the change information to the corresponding bus terminal, Upon receipt of the information, the previously stored information can be updated in real time with the received change information.

Also, the bus terminal may transmit the real time location information, the screen shot image of the content playback screen, the on / off information of the display unit, and the terminal version information to the management server.

In addition, the management server may remotely control booting of the bus terminal, terminal version update, volume control, and screen on / off.

As described above, according to the present invention, the bus advertisement providing system of the present invention can be applied to a location-based offline advertisement output according to a stop advertisement playback schedule and an online It is possible to provide an omni channel advertisement service in which the advertisement is fused.

In addition, the advertisement content requested by the advertiser can be produced and provided as an offline advertisement device (digital signage) as a web-based social content, thereby generating revenue by the distribution of the advertisement revenue generated by the click of the social content.

In addition, by providing at least one advertisement image in a video content having a story, it is possible to increase the advertisement effect and provide online advertisement through the website, so that the rider can re-confirm the advertisement of interest through the corresponding website .

In addition, when the setting of the bus terminal and the change of the playback schedule are changed, the change information can be transmitted to the corresponding bus terminal for real-time synchronization, and the status of the managed bus terminal can be monitored and remotely controlled and managed when necessary.

1 is a diagram showing a schematic configuration of a bus advertisement system according to an embodiment of the present invention.
2 is a block diagram illustrating a configuration of a bus terminal according to an embodiment of the present invention.
3 is a block diagram showing the configuration of a management server and a DB according to an embodiment of the present invention.
4 is a diagram for explaining terminal setup of a management server according to an embodiment of the present invention.
5 and 6 are views for explaining monitoring of a management server according to an embodiment of the present invention.
7 is a diagram for explaining advertisement output of a bus terminal according to an embodiment of the present invention.
8 and 9 are flowcharts for explaining a bus advertisement providing method according to an embodiment of the present invention.

The terms and words used in the present specification and claims should not be construed as limited to ordinary or dictionary terms and the inventor may properly define the concept of the term in order to best describe its invention It should be construed as meaning and concept consistent with the technical idea of the present invention.

Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention and are not intended to represent all of the technical ideas of the present invention. Therefore, various equivalents It should be understood that water and variations may be present.

Before describing the present invention with reference to the accompanying drawings, it should be noted that the present invention is not described or specifically described with respect to a known configuration that can be easily added by a person skilled in the art, Let the sound be revealed.

1 is a diagram showing a schematic configuration of a bus advertisement system according to an embodiment of the present invention. 1 illustrates a bus advertisement system 1000 according to an exemplary embodiment of the present invention. The bus advertisement system 1000 may include a bus terminal 100, a management server 200, an administrator terminal 300, and a DB 400.

The bus advertisement system 1000 according to an embodiment of the present invention may be a system for providing advertisement contents based on the position of a bus stop included in a bus route and social contents providing online advertisement through the bus terminal 100 have.

2 is a block diagram illustrating a configuration of a bus terminal according to an embodiment of the present invention. 2, a bus terminal 100 according to an embodiment of the present invention includes a control unit 110, a memory 120, a position measurement unit 130, a content playback unit 140, and a display unit 150 . At this time, the display unit 150 may have a separate structure. The bus terminal 100 is a terminal equipped with an app for providing an advertisement, and can be driven by terminal setting and remote control of the management server 200.

The control unit 110 controls each configuration of the bus terminal 100 according to the terminal setting and the playback schedule for content playback received from the management server 200 so that a specific advertisement can be output based on the real time location and the playback schedule Let's do it. In addition, the controller 110 transmits its own real-time location information and status information to the management server 200 according to the terminal settings received from the management server 200 so that the manager can monitor the real-time location information and the status information.

Here, the status information is information for confirming the network connection status, the advertisement display status, the monitor status, and the like. The screen information includes a screen shot image of the output content playback screen, on / off information of the display unit 150, (App, firmware) information, and the like.

The memory 120 may include terminal settings received from the management server 200, stop advertisement contents, stop advertisement playback schedule, brand advertisement playback schedule, bus routes, and bus stop position information on bus routes, and the like.

Herein, the terminal settings are terminal control information set by the management server 200 and include the reporting time, the content synchronization time, the information initialization time, the real time information synchronization time, the stop information / schedule synchronization time, the automatic reboot time, The stop guide display time, the stop advertisement image display time, and the like.

The report time may be a period for reporting the status information (network connection status, advertisement display status, monitor status, etc.) of the bus terminal 100 to the management server 200.

The content synchronization time may be a time to automatically apply (i.e., synchronize) a change in layout of the layout for displaying the content and change (addition, deletion, etc.) to the content on the playback schedule.

The information initialization time may be a time for acquiring various system information such as the reporting time, the content synchronization time, the automatic reboot time, and the player's login information from the management server 200.

The real-time information synchronization time may be a period for transmitting the real-time location information of the bus terminal 100 to the management server 200.

The stop information / schedule synchronization time may be a synchronization time for confirming whether or not the update schedule is updated.

The automatic reboot time may be a time at which the player of the content reproduction unit 140 for replaying the advertisement is rebooted.

In addition, the stop advertisement contents may be downloaded together with the stop advertisement playback schedule down to the location based advertisement contents to be reproduced according to the stop advertisement playback schedule, and stored in the memory 120.

Here, the stop advertisement reproduction schedule may be generated according to the administrator setting for each bus stop, and may be the schedule information for reproducing the advertisement contents of the advertisement target business site located near the bus stop by the date and time unit.

Also, the brand advertisement reproduction schedule may be schedule information for reproducing the advertisement contents of the advertisement target business site requested by the advertiser, regardless of the location, in units of date and time. At this time, the brand advertisement content to be reproduced can be provided through the social content providing site, unlike the stop advertisement contents.

For this purpose, the brand advertisement playback schedule is a streaming link for providing social contents according to the schedule time (when uploading social contents, a social content providing website (for example, uploading / reproducing contents created with YTUV, GOMTV, Naver TV, (E.g., a link address generated by a Web site providing services such as URLs). The administrator terminal 300 will be described below.

The position measuring unit 130 may measure the real time position at the set period set by the management server 200 and transmit the measured real time position to the management server 200 and the control unit 110. In the embodiment of the present invention, GPS information of the bus terminal 100 moving through the GPS meter can be generated. However, the present invention is not limited to this, and position information can be generated by using various position measuring devices such as beacon, wifi, and sensor.

At this time, the control unit 110 compares the position information of the stored route with the real-time position measured by the position measuring unit 130, and displays the position information on the display unit 150 according to whether or not the bus stop entering the predetermined distance along the bus route. And controls the operation of the content playback unit 140. [0050] FIG.

Specifically, when the bus terminal 100 arrives within a preset distance of the bus stop, it outputs the downloaded stop advertisement contents based on the position of the bus stop, connects to the streaming link linked to the brand advertisement playback schedule when leaving the predetermined distance It is possible to control to output the social contents including the advertisement.

The content playback unit 140 extracts stop advertisement contents according to the stop advertisement playback schedule from the memory 120 according to the determination of the controller 110 or accesses the streaming link linked to the brand advertisement playback schedule, Can be reproduced. At this time, the social content may be video content including at least one advertisement.

The content reproducing unit 140 may schedule the stop advertisement playback schedule and the brand advertisement playback schedule so that a plurality of contents are reproduced in the preset order. At this time, when the content to be reproduced is changed, the content reproducing unit 140 can generate the first screen and the second screen, and one screen is displayed as the main screen outputted to the display unit 150, Can be executed.

At this time, when the content to be outputted to the main screen changes in the state that the first screen is main screen, the first content being outputted to the first screen is stopped to provide a still screen to the display unit 150, The second content can be prepared for reproduction on the second screen. The second screen may be generated temporarily when a content change occurs in the playback schedule.

In addition, when the preparation for reproducing the second picture is completed, the first picture, which is a still picture, and the second picture that have been prepared are switched, and the second contents of the second picture can be outputted to the display unit 150, that is, the main picture. Thus, it is possible to output the second content continuously to the first content output without interrupting the image.

On the other hand, when the content reproducing unit 140 enters the predetermined distance of the bus stop 20, it displays a stop advertisement image corresponding to the stop advertisement display schedule after outputting the stop stop guide image, and stops the stop advertisement At the same time as providing the screen, the streaming-linked social content can be played back in the brand advertisement playback schedule.

At this time, the stop advertisement playback schedule includes a schedule for each of the image advertisement and the video advertisement of the stop, and the advertisement can be output in the order of the stop guide image, the image advertisement, and the video advertisement.

When the content playback unit 140 enters the predetermined distance of the bus stop 20, the playback of the outputting social content is stopped, and when the bus 10 is moved away from the predetermined distance of the bus stop 20 It is possible to reproduce the stopped social content and provide it through the display unit 150. [

The display unit 150 is a digital signage and can output an advertisement installed in the bus 10 and reproduced in the content reproducing unit 140. Accordingly, the bus advertisement providing system 1000 according to the present invention is capable of providing, via digital signage, a location-based offline advertisement output according to a stop advertisement playback schedule and an online Advertisement can be provided. That is, the bus advertisement providing system 1000 of the present invention can provide an omni channel advertisement service in which an offline advertisement and an online advertisement are fused.

3 is a block diagram showing the configuration of a management server and a DB according to an embodiment of the present invention. The management server 200 according to an embodiment of the present invention may include a setting unit, an information manager, a monitoring unit, and a remote controller. The DB 400 may include a basic information DB, a stop advertisement DB, a brand advertisement DB, DB. Each piece of information in the DB 400 can be stored in a matching manner according to the relevance.

The basic information DB can store device numbers, bus numbers, bus routes, and position information of bus stops for each bus terminal 100 to be managed.

The stop advertisement DB can store location-based stop advertisement contents (stop guide, image and moving picture), stop advertisement playback schedule for each stop. At this time, the playback schedule can be set by date, time, day of the week and the like, and start and end dates can be set.

The brand advertisement DB can store the uploaded social content from the manager terminal 300 and the streaming link generated by the social content providing website when the social content is uploaded to the social content providing website.

The status information DB may store terminal information of each bus terminal 100, real-time location information and status information received from each bus terminal 100, and the like.

The setting unit can set terminal information, playback schedule information, player layout, and the like of the bus terminal 100 to be managed through the administrator terminal 300. Here, the administrator terminal 300 may be provided with a UI for providing a management service, and the data input through the UI may be transmitted to the management server 200. [

4 is a diagram for explaining terminal setup of a management server according to an embodiment of the present invention. The setting unit can set the terminal information as shown in FIG. 4 for each bus terminal 100 or for each group. Since the description of the terminal information has been described with reference to FIG. 2, the following description is omitted.

On the other hand, the stop advertisement reproduction schedule can be generated according to the setting of the administrator terminal 300 based on the basic information DB and the stop advertisement contents uploaded to the stop advertisement DB.

Also, the brand advertisement playback schedule can be generated according to the setting of the administrator terminal 300 based on the streaming link uploaded to the basic information DB and the brand advertisement DB. At this time, the administrator terminal 300 uploads the social content into which the at least one advertisement is inserted to the social content providing website, and the setting unit of the management server 200 uploads the stream generated by the social content providing website Link can be stored in the brand advertisement DB. Brand advertisement playback schedule can be generated by matching by streaming link, bus operation date and time.

The information management unit is configured to change the information (terminal setting, stop advertisement contents, streaming link, playback schedule, etc.) (new storage, partial change, deletion, etc.) to the DB 400 by the setting unit of the management server 200, The change information may be transmitted to the terminal 100 for synchronization. Also, the information management unit can receive the status information and the real-time position received from each bus terminal 100 and store the received status information and the real-time position in the status information DB.

The monitoring unit monitors the real-time location and status information of each bus terminal using the status information stored in real time in the status information DB, and can provide the real time location and status information to the administrator terminal 300. In response to a request from the administrator terminal 300, the status information transmission request may be transmitted to the corresponding bus terminal 100 and received.

5 and 6 are views for explaining monitoring of a management server according to an embodiment of the present invention. 5 shows a monitoring screen for providing status information for each bus terminal 100. The bus terminal 100 can be classified into a small group in accordance with a specific classification standard, and a monitoring screen can be provided according to the administrator's setting. Here, when the screen view is clicked, a screen shot image of the content playback screen transmitted from the bus terminal 100 may be provided. Also, as shown in FIG. 6, a monitoring screen may be provided for the specific information requested by the administrator. FIG. 6 is a screen for providing a predetermined area-specific stop and a location of the real-time bus terminal 100. A list of these can also be provided.

The remote control unit can remotely control the booting of the management subject bus terminal 100, the terminal version (app, firmware) update, the volume control, the screen on / off, the screen screen shot, etc., under the control of the administrator terminal 300 . Accordingly, when remote control is required through monitoring, each bus terminal 100 can be controlled.

7 is a diagram for explaining advertisement output of a bus terminal according to an embodiment of the present invention. Referring to FIG. 7, the stop image and video advertisement can be scheduled for time zone A and stop B, respectively. Also, as an example of the brand advertisement playback schedule, an A link to a C link may be sequentially set.

At this time, when the bus arrives at a predetermined distance of the A stop at 10:00 am, the A stop image guidance-10:00 image advertisement and the video advertisement can be outputted sequentially. In addition, when the predetermined stop distance of the stop A is disconnected, the social content can be reproduced and output by connecting to the A link according to the brand advertisement playback schedule. ,

Thereafter, when the bus enters the preset range of the B stop at 1:00 pm, the social content being reproduced is stopped, and the advertisement image scheduled at the B stop guide-1 and the video advertisement can be sequentially output. On the other hand, when the bus leaves the predetermined range of the B stop, the social content stopped at the entry of the B stop, that is, the social content of the stopped A link, can be reproduced and output continuously. On the other hand, the stop advertisement contents and the advertisement of the social contents may overlap.

On the other hand, a code such as QR for installing a rider's app may be displayed on the back of the seat of the bus. Accordingly, the passenger can access the app install screen linked to the QR code using his / her user terminal and provide a function of bookmarking the advertisement being output from the bus terminal 100 when the app is installed.

At this time, the passenger's app communicates with the management server 200, and the management server 200 receives the bus number from the passenger's app (requesting the bus terminal 100 from the app when the passenger's app is running, And upon receiving a bookmark request, bookmark the advertisement being output on the bus. At this time, the bookmark stores the stop advertisement contents and the social content stream link stored in the DB 400, and the contents can be reproduced through the passenger app when the passenger is selected. Accordingly, the rider can play and search for the bookmarked advertisement through the rider app regardless of the position.

8 and 9 are flowcharts for explaining a bus advertisement providing method according to an embodiment of the present invention. 8 and 9 can be described based on the system of FIGS. 1 to 7, and the bus terminal 100 can be mainly described.

Referring to FIG. 8, in the bus advertisement providing method according to an embodiment of the present invention, a stop advertisement schedule and a brand advertisement schedule for each bus stop according to a bus route can be received from the management server 200 (S810). Also, the stop advertisement contents included in the stop advertisement schedule can be downloaded (S820).

Next, the real-time position of the moving bus can be measured through the GPS position measurement (S830). At this time, the stop advertisement or the brand advertisement can be outputted according to whether the bus stop is in the predetermined distance based on the measured measurement position (S840). A description thereof will be described with reference to FIG.

FIG. 9 is a flow chart embodying the step S840 of FIG. 9, when the measurement position of the bus enters the preset distance of the bus stop (S841), the stop image guidance image is output (S842) and the stop advertisement (image-animation) corresponding to the stop advertisement schedule (S843). At this time, if there is the social content being output, the advertisement can be provided in the order of the stop guide after stopping.

Next, when the bus is moved along the route, the bus stop is released from the predetermined distance of the bus stop in step S841 (step S844), the stop advertisement is stopped to provide a still image, and a link address linked to the brand advertisement schedule S845), the corresponding social content can be reproduced (S846). On the other hand, if there is still paused social content, the pausing can be canceled to reproduce and output the social content again.

Accordingly, the advertisement output can be output for a preset time according to the playback schedule and the position of the bus.

Meanwhile, the bus terminal 100 can be transmitted to the location information and the status information management server 200 at a predetermined cycle, and the management server 200 receiving the information can monitor the status of the bus terminal 100, have.

1 to 9 are merely the main points of the present invention. As various designs can be made within the technical scope of the present invention, the present invention is limited to the configurations of Figs. 1 to 9 It is self-evident.

1000: bus advertisement providing system 100: bus terminal
110: control unit 120: memory
130: position measuring unit 140:
150: display unit 200: management server
300: Administrator terminal 400: DB
10: Bus 20: Bus stop

Claims (10)

  1. When the bus stop is within a predetermined distance of the bus stop, outputs the downloaded stop advertisement content based on the position of the bus stop, connects to the streaming link linked to the brand advertisement playback schedule at the departure of the predetermined distance, A bus terminal for outputting social contents including the contents; And
    And a management server for transmitting a bus stop advertisement stopping schedule and a brand advertisement advertisement stop schedule corresponding to bus routes to the corresponding bus terminal and monitoring the position and the state of the bus terminal, system.
  2. The method according to claim 1,
    And an administrator terminal for uploading the social content into which the at least one advertisement is inserted to the social content providing website,
    Wherein the management server transmits to the bus terminal a brand advertisement playback schedule that matches the streaming link generated by the social content providing website at the time of uploading the social content by bus operation date and time, Delivery system.
  3. The method according to claim 1,
    The bus terminal comprises:
    A display unit for outputting contents to be reproduced;
    A position measuring device for measuring a real time position;
    And comparing the measured real-time position with the position information of each stored stopping route,
    A control unit for determining a content to be output to the display unit according to whether the preset distance is entered; And
    And a content reproduction unit for extracting and reproducing the stop advertisement contents according to the stop advertisement reproduction schedule from the memory according to the determination of the control unit or accessing the streaming link linked to the brand advertisement reproduction schedule to reproduce the corresponding social content The bus advertisement providing system.
  4. The method of claim 3,
    Wherein,
    The first content being output to the first screen is stopped and the still image is provided to the display unit when the content change of the first screen outputted to the display unit occurs, Wherein the bus advertisement providing system prepares to play on the second screen to be executed.
  5. 5. The method of claim 4,
    Wherein,
    And when the preparation for reproduction of the second screen is completed, switching the first screen, which is a still image, and the second screen, which have been prepared, to output the content of the second screen to the display unit.
  6. The method according to claim 1,
    The bus terminal comprises:
    A station stop advertisement is displayed after the station stop advertisement image is outputted upon displaying the station stop guide image when the station enters the preset distance of the bus stop, And plays the streaming-linked social content in the bus advertisement providing system.
  7. The method according to claim 6,
    The bus terminal comprises:
    Stops the playback of the social content being output when the player enters the predetermined distance of the bus stop, and continuously plays the stopped social content when the preset distance is out of order.
  8. The method according to claim 1,
    Wherein the management server applies change information to the DB and transmits change information to the corresponding bus terminal when at least one of a terminal setting, a stop advertisement content, a streaming link, and a playback schedule is changed,
    Wherein the bus terminal updates the pre-stored information with the received change information in real time when receiving the change information from the management server.
  9. The method according to claim 1,
    The bus terminal comprises:
    A screen shot image of a content playback screen to be output, on / off information of a display unit, and terminal version information to the management server.
  10. The method according to claim 1,
    The management server includes:
    A bus version of the bus terminal, a terminal version update, a volume control, and a screen on / off.

KR1020170145528A 2017-11-02 2017-11-02 System for offering advertisement in the bus KR20190050214A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020170145528A KR20190050214A (en) 2017-11-02 2017-11-02 System for offering advertisement in the bus

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020170145528A KR20190050214A (en) 2017-11-02 2017-11-02 System for offering advertisement in the bus

Publications (1)

Publication Number Publication Date
KR20190050214A true KR20190050214A (en) 2019-05-10

Family

ID=66581012

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020170145528A KR20190050214A (en) 2017-11-02 2017-11-02 System for offering advertisement in the bus

Country Status (1)

Country Link
KR (1) KR20190050214A (en)

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20150042885A1 (en) 2007-10-12 2015-02-12 Lewis Epstein Personal Control Apparatus And Method For Sharing Information In A Collaborative Workspace

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20150042885A1 (en) 2007-10-12 2015-02-12 Lewis Epstein Personal Control Apparatus And Method For Sharing Information In A Collaborative Workspace

Similar Documents

Publication Publication Date Title
US9485541B2 (en) Interactive television advertising computer program product having an icon representative of a company or product, the icon is not integrated with an electronic program guide, and the icon overlaying video content
TWI526063B (en) Driven interactive TV signals
US9942488B2 (en) Method for combining data signals and video signals for transmission to video display units
US8112490B2 (en) System and method for providing a virtual environment with shared video on demand
US6950623B2 (en) Methods and systems for dynamically serving in-stream advertisements
US8589969B2 (en) Audience measurement apparatus, system and method for producing audience information of a media presentation
AU2007247852B2 (en) An electronic media system
TWI523535B (en) Consumption of content and technical metadata
US20050021393A1 (en) Smart interactive billboard device
US20120297417A1 (en) System and method for delivering content to mobile devices
US7930420B2 (en) Source-based alert when streaming media of live event on computer network is of current interest and related feedback
US20020161634A1 (en) Electronic document with an automatically updated portion
US20080212937A1 (en) Content Distribution System, Content Distribution Method, Content Distribution Server, Content Reproduction Apparatus, Content Distribution Program, And Content Reproduction Program
US20080271072A1 (en) Systems and methods for providing live, remote location experiences
US8327012B1 (en) Content sharing via multiple content distribution servers
US20080109844A1 (en) Playing video content with advertisement
US20150010889A1 (en) Method for providing foreign language acquirement studying service based on context recognition using smart device
US8505054B1 (en) System, device, and method for distributing audio signals for an audio/video presentation
US7595740B2 (en) Real time navigation and advertising platform for public transportation
WO2007064443A2 (en) Personalized content processing and delivery system and media
JP2013546031A (en) Method and apparatus for targeted communication
US20130304804A1 (en) Interaction of user devices and servers in an environment
US9232283B2 (en) Methods and systems for selecting content for an internet television stream using mobile device location
CN103226781A (en) Interactive system for advertisement player
US20090055854A1 (en) Methods and apparatus for cooperator installed meters

Legal Events

Date Code Title Description
A201 Request for examination
E902 Notification of reason for refusal
AMND Amendment
E601 Decision to refuse application
E601 Decision to refuse application
E801 Decision on dismissal of amendment