KR20170011829A - Hybrid advertisement portal system using integrated goods advertisement and game, method for providing and using point using the same - Google Patents

Hybrid advertisement portal system using integrated goods advertisement and game, method for providing and using point using the same Download PDF

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Publication number
KR20170011829A
KR20170011829A KR1020150105159A KR20150105159A KR20170011829A KR 20170011829 A KR20170011829 A KR 20170011829A KR 1020150105159 A KR1020150105159 A KR 1020150105159A KR 20150105159 A KR20150105159 A KR 20150105159A KR 20170011829 A KR20170011829 A KR 20170011829A
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South Korea
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game
advertisement
user terminal
information
point
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KR1020150105159A
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Korean (ko)
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이영희
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이영희
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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0207Discounts or incentives, e.g. coupons, rebates, offers or upsales
    • G06Q30/0209Incentive being awarded or redeemed in connection with the playing of a video game
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0207Discounts or incentives, e.g. coupons, rebates, offers or upsales
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0207Discounts or incentives, e.g. coupons, rebates, offers or upsales
    • G06Q30/0222During e-commerce, i.e. online transactions
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0207Discounts or incentives, e.g. coupons, rebates, offers or upsales
    • G06Q30/0239Online discounts or incentives
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping
    • G06Q30/0613Third-party assisted
    • G06Q30/0619Neutral agent

Abstract

The present invention relates to a hybrid advertisement portal system using an integrated product advertisement and a game, and a method for providing and using a point using the same. The present invention includes a product planning module (32a) which stores product and advertisement information and an ID of each advertiser terminal (10) in a database server (40); a product information providing module (32b) which controls a transceiver unit (31); a product information image making module (32c); and a game providing module (32f). Accordingly, the present invention can provide a next generation integrated platform integrating an advertisement service, a game service, and a shopping mall selling service and can activate the advertisement of the product.

Description

[0001] Hybrid advertisement portal system using integrated product advertisement and game, and point providing and using method using the hybrid advertisement portal system [0002]

The present invention relates to a hybrid advertisement portal system using an integrated product advertisement and a game, and a method of providing and using a point using the integrated advertisement advertisement and game. More specifically, the present invention relates to a hybrid advertisement portal system that integrates advertisement services, The present invention relates to a hybrid advertisement portal system using an integrated product advertisement and game for providing a next generation integrated platform for integrating distribution, advertisement, logistics and contents of the next generation into one, and a point providing and using method using the hybrid advertisement portal system.

An advertisement providing system for products using online is presented and operated.

In order to solve the disadvantage that the advertiser has a good product but there is no space to meet with the consumer in the conventional advertisement providing system, the information and the payment module for the goods are provided through the online and mobile shopping malls. However, Even if a product is advertised in a shopping mall, there has been a problem that it is difficult to inform the product more accurately because of its brand recognition and financial power.

Also, as a customer, a user who uses an online commodity advertisement providing system only consumes one-dimensionally consuming to know a commodity through an advertisement of a corporation having a high capital power and to purchase a commodity. In addition, it has been difficult to introduce excellent domestic products, difficult to purchase, and generally purchasing products with high recognition, so that there is a problem that the return value afterward is not maximized.

As a result, technology development is required to save the enterprises with relatively poor financial resources such as excellent SMEs and small-scale producers of high-quality agricultural products in the technology field, and to continue to develop the technology.

[Related Technical Literature]

1. An integrated advertisement point management method and apparatus for online games (Patent Application No. 10-2013-0013059)

2. SYSTEM AND METHOD FOR VIRTUAL BREEDING GAME AND ADVERTISEMENT (Patent Application No. 10-2000-0022261)

In order to solve the above problems, the present invention provides a next generation integrated platform that integrates next-generation distribution, advertisement, logistics, A hybrid advertisement portal system using an integrated product advertisement and a game, and a method of providing and using a point using the same.

In addition, the present invention allows a user corresponding to an advertiser's customer to use various types of advertisements provided from each advertiser terminal in an advertisement portal platform, and provides advertisers with a method of securing a user of a product, The present invention provides a hybrid advertisement portal system using an integrated product advertisement and a game, and a method of providing and using a point using the same.

In addition, the present invention provides users with substantial education and experience of excellent products, game use points, and shopping mall purchase points to provide excellent sales to small and medium enterprises and companies with relatively poor financial resources such as small- The present invention is to provide a hybrid advertisement portal system using an integrated product advertisement and a game, and a point providing and using method using the integrated advertisement advertisement system and a method of using the integrated advertisement advertisement and game to increase the sales by the accumulated users.

However, the objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, the hybrid advertisement portal system using integrated product advertisement and game according to the embodiment of the present invention performs product branding and initial planning agency using product and advertisement information received from each advertiser terminal 10 A merchandise planning module 32a for storing an ID of each advertiser terminal 10 and merchandise and advertisement information in the database server 40; The control unit 30 controls the transmission / reception unit 31 to generate a detailed page for providing each product advertisement using the product concept image and the advertisement information for each product from each advertiser terminal 10 and store the generated detailed page in the database server 40 A product information providing module 32b; The transceiver 31 receives the commodity image for each commodity from each advertiser terminal 10 and transmits the commodity image to the database server 40 for matching and storing the commodity image with the commodity detail page information of the database server 40. [ (ID) information of the user terminal 50 on the database server 40 upon completion of viewing by the user terminal 50 with respect to the product image, product information that watched the product image, (31) for controlling the transmission / reception section (31) to transfer the game article to the database server (40) in order to match and store game article points available for use in the game item providing module (32f) and / A production module 32c; And the advertisement information received from the advertiser terminal 10 is a video lecture, after receiving the lecture image as a product from the advertiser terminal 10, the lecture image, which is a product, Reception section 31 to control the transmission / reception section 31 to transmit the product image information to the database server 40 for matching with the corresponding product detail page information, and upon completion of viewing payment after payment by the user terminal 50 for the product image for lecture, (ID) information of the user terminal 50 and the product information of the product image viewed on the product mall server 40 and a product mall point available in the product mall server 60 and / or a game from the game providing module 32f A merchandise information image production module 32c for controlling the transmission / reception section 31 to transmit the matching game points to the database server 40 for matching and storing available game points; And a control unit.

At this time, the present invention controls the transmission / reception unit 31 to transmit the online game application to the user terminal 50 in accordance with the online game request from the user terminal 50, The user terminal 50 on the database server 40 is instructed by the product information image production module 32c, the product image production module 32d and the hybrid point import module 32i upon receiving an ack signal, A game providing module 32f for performing an inquiry about a game point provided with an ID of the player; Further comprising:

The game providing module 32f of the present invention allows the game to be performed on the user terminal 50 using the game point when there is a game point provided with the ID of the user terminal 50, And if it is determined that there is no picture, the viewing of the product image or the lecture image is induced.

In the present invention, when there is a product mall point provided by the ID of the user terminal 50, the product mall point is used to register the product mall server 60 on the product provided by each advertiser terminal 10 A product purchase providing module 32g for mediating the execution of commercial transactions; Further comprising:

In addition, the present invention is characterized in that the product purchase and provision module 32g sets a product mall point already provided at the time of purchase of the user terminal 50 for a product whose product image viewing is completed among the products provided by each advertiser terminal 10, To perform a data session connection setup with the user terminal and the commodity mall server 60 in order to mediate the online commerce between the user terminal 50 and the commodity mall server 60 by adding up the weights (% 31).

In addition, the present invention can be applied to a case where a marketing acceptance request via the network 20 for an online game is received from another user terminal existing in a lower concept of the user terminal 50 other than the lower one of the user terminals 50 A hybrid point import providing module 32i for controlling the unit 21; The hybrid point import providing module 32i receives a first predetermined number of marketing acceptance requests from the user terminal 50 and performs execution requests for longitudinal binary marketing revenue sharing, In accordance with the request to execute the marketing profit sharing, the first participation terminal P1 and the second participation terminal P1 corresponding to the other user terminal, which is a binary fulfillment requirement by the user terminal under the user terminal 50 requesting the longitudinal binary marketing revenue sharing, P2) is met in real time when the marketing acceptance request via the network 20 is satisfied.

In order to achieve the above object, a method of providing and using a point using a hybrid advertisement portal system using an integrated product advertisement and a game according to an embodiment of the present invention includes the steps of: A first step of storing IDs, merchandise and advertisement information of each advertiser terminal 10 in the database server 40 to perform product branding and initial planning agency using the goods and advertisement information; The product information providing module 32b generates detailed pages for providing each product advertisement using the product concept image and the advertisement information for each product from each advertiser terminal 10 and stores them in the database server 40 A second step of controlling the transceiver 31; The product information video production module 32c receives product images for each product from each advertiser terminal 10 and stores the product images in the database server 40 A third step of controlling the transmitting / receiving unit 31 to transmit the data to the base station; The ID information of the user terminal 50 and the ID information of the goods information viewing the goods image on the database server 40 when the goods information image production module 32c completes the viewing of the goods image by the user terminal 50. [ And a transmission / reception unit 31 for transmitting to the database server 40 a game mall point available in the product mall server 60 and / or a game point available for use in the game providing module 32f, ; When the merchandise information image production module 32c together with the third step to the fourth step includes a video lecture targeted for an advertisement among advertisement information received from the advertiser terminal 10, After receiving the lecture image from the advertiser terminal 10, controls the transceiver 31 to transmit the image for lecture, which is a product, to the database server 40 for matching with the corresponding commodity detail page information in the database server 40 Step 3a; (ID) information of the user terminal 50 and a product ID of the user terminal 50 are displayed on the database server 40 upon completion of viewing after paying by the user terminal 50 for the lecture- To the database server 40 in order to match and store the product information that has viewed the image and the product mall point available in the product mall server 60 and / or the game point that can use the game in the game providing module 32f (4a) for controlling the transmission / reception unit (31) so as to control the transmission / reception unit (31). And further comprising:

In the fourth and fifth steps, the hybrid point importing module 32i executes the longitudinal binary marketing revenue sharing process. And a hybrid point import providing module 32i executes a lateral binary marketing revenue sharing step 6; And further comprising:

In addition, the present invention is characterized in that the game providing module (32f) receives, from the user terminal (50) in response to an online game request, an online game Reception unit 31 to transmit the application, and upon receipt of an ack signal after the installation of the online game application in the user terminal 50 is completed, the product information image production module 32c, the product production image production module A fourth step of performing inquiry about a game point provided as an ID of the user terminal 50 on the database server 40 by the hybrid point import providing module 32i; And further comprising:

After the seventh step, if the game providing module 32f has a game point provided with the ID of the user terminal 50, the game is performed on the user terminal 50 using the game point, An eighth step of guiding the viewing of a product image or a lecture image if there is no point; And further comprising:

The hybrid advertisement portal system using the integrated product advertisement and game according to the embodiment of the present invention and the point providing and using method using the same can be applied to a next generation distribution which combines advertisement service, Generation integrated platform that integrates advertisement, logistics and contents into one.

In addition, the hybrid advertisement portal system using the integrated product advertisement and game according to another embodiment of the present invention, and the point providing and using method using the same, may be configured such that a user corresponding to the client of the advertiser is provided with various types of advertisements To be utilized in the advertisement portal platform, and the advertiser can obtain the user of the product to be advertised and improve the sales.

Further, a hybrid advertisement portal system using integrated product advertisement and game according to another embodiment of the present invention, and a method of providing and using points using the hybrid advertisement portal system, Not only can it provide the user terminal with the profit for the marketing provision for the online game, but also can eliminate the existing marketing cost and provide marketing with the subscription fee charged on the paid member basis.

Accordingly, the longitudinal binary marketing revenue sharing method and the lateral binary marketing revenue sharing method are simultaneously performed individually, thereby maximizing the profits simultaneously to the advertisement portal operator and each user terminal, and distributing a predetermined profit to the participating terminals systematically In addition, it is possible to cover the cost of providing the game marketing by itself, and to provide the effect of activating the advertisement of the advertiser's product by the advertisement portal providing the game point of the game service.

1 is a diagram illustrating a hybrid advertisement portal system using an integrated product advertisement and a game according to an embodiment of the present invention.
FIG. 2 is a view showing a configuration of a hybrid point importing module 32i of a hybrid advertisement portal system using the integrated goods advertisement and game of FIG.
FIG. 3 to FIG. 8 are reference drawings for illustrating the concept, structure, and operation principle of the hybrid advertisement portal system using the integrated product advertisement and game of FIG.
FIG. 9 is a diagram for explaining longitudinal and lateral binary marketing revenue sharing by the hybrid point importing module 32i in FIG.
10 is a flowchart illustrating a method of providing and using points using a hybrid advertisement portal system using integrated product advertisement and game according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a detailed description of preferred embodiments of the present invention will be given with reference to the accompanying drawings. In the following description of the present invention, detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

In the present specification, when any one element 'transmits' data or signals to another element, the element can transmit the data or signal directly to the other element, and through at least one other element Data or signal can be transmitted to another component.

1 is a diagram illustrating a hybrid advertisement portal system using an integrated product advertisement and a game according to an embodiment of the present invention. 1, a hybrid advertisement portal system using an integrated product advertisement and a game includes an advertiser terminal 10, a network 20, an advertisement portal server 30, a database server 40, a user terminal 50, And a product mall server 60. [

The advertiser terminal 10 is a terminal possessed and operated by an advertiser, and includes a wired terminal or a wireless terminal.

The network 20 is a high speed communication network of a large communication network capable of a large capacity, long distance voice and data service, and may be a next generation wired and wireless network for providing Internet or high speed multimedia service. When the network 20 is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network. As an embodiment of the asynchronous mobile communication network, a WCDMA (Wideband Code Division Multiple Access) communication network is exemplified. In this case, although not shown in the drawings, the network 20 may include a Radio Network Controller (RNC). Meanwhile, although the WCDMA network is exemplified, it may be a next generation communication network such as a 3G LTE network or a 4G network, or an IP network based on other IP. The network 20 transmits signals and data between the advertiser terminal 10, the advertisement portal server 30, the database server 40, the user terminal 50 and the commodity mall server 60 and other systems .

The advertisement portal server 30 provides an advertisement portal platform that can provide a continuous and effective advertisement provided from the advertiser terminal 10 to the user terminal 50 so that the advertiser terminal aggregation 1 is provided to the user terminal 50 Various types of advertisements provided from the respective advertiser terminals 10 constituting can be used in the advertisement portal platform and the advertiser terminal 10 is allowed to secure the user of the product to be advertised and improve the sales.

In addition, the advertisement portal server 30 may be configured to provide the user with the actual education and experience of the advertisement provided from the advertiser terminal 10, provide the user terminal 50 with a point for providing the game and provide the game using the provided point, 50 to the shopping mall purchase point.

The database server 40 is configured to store advertisement information for each advertiser terminal 10 by the advertisement portal server 30 provided with the advertisement information from the advertiser terminal 10. [

In this specification, a database may mean a functional and structural combination of software and hardware that stores information corresponding to each database. The database may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the database. Also, it can be implemented in various ways such as a linked-list, a tree, and a relational database, and includes all data storage media and data structures capable of storing information corresponding to a database.

The user terminal 50 is a terminal owned and operated by a user who uses a hybrid advertisement portal system using integrated product advertisement and game as a customer, and is a broad concept including a wired terminal or a wireless terminal. The advertiser terminal 10 includes a plurality of advertiser terminal assemblies 1 corresponding to one group. The advertiser terminal 10 includes a plurality of advertiser terminal assemblies 1 ).

That is, the advertiser terminal 10 and the user terminal 50 described above may be connected to a PC (personal computer), an IP television (Internet Protocol Television), a notebook-sized personal computer, a PDA , A Global System for Mobile Communication (GSM) phone, a General Packet Radio Service (GPRS) phone, a Wideband Code Division Multiple Access (WCDMA) phone, a Universal Mobile Telecommunication Service (UMTS) An MBS (Mobile Broadband System) phone, and the like.

The commodity mall server 60 is formed to provide a transaction for a commodity provided from each advertiser terminal 10 via a point provided from the advertisement portal server 30 to the user terminal 50. [

FIG. 2 is a diagram illustrating a configuration of an advertisement portal server 30 among the hybrid advertisement portal systems using the integrated goods advertisement and game of FIG.

3 to 8 are reference drawings for illustrating the concept, structure, and operation principle of the hybrid advertisement portal system using the integrated product advertisement and game of FIG.

FIG. 3 shows a basic concept of a hybrid advertisement portal system using the integrated goods advertisement and game of FIG. 1, FIG. 4 shows a structure of a hybrid advertisement portal system using the integrated goods advertisement and game of FIG. 1, FIG. 6 shows an advertiser support service in the hybrid advertisement portal system using the integrated product advertisement and the game of FIG. 1, and FIG. 7 shows the advertiser support service of the hybrid advertisement portal system of FIG. FIG. 8 is a diagram illustrating an additional service in the hybrid advertisement portal system using the integrated product advertisement and the game of FIG. 1; FIG. 8 is a view illustrating a user support service in the hybrid advertisement portal system using the integrated product advertisement and game of FIG.

Hereinafter, a hybrid advertisement portal system using the integrated goods advertisement and game of FIG. 1 will be described in detail with reference to FIG. 1, FIG. 3 to FIG. 8, and the configuration of the advertisement portal server 30 of FIG.

Referring to FIG. 2, the advertisement portal server 30 includes a transmitter-receiver 31 and a controller 32. The control unit 32 includes a merchandise planning module 32a, a merchandise information providing module 32b, a merchandise information image producing module 32c, a merchandizing image producing module 32d, an event promotion planning module 32e, A commodity purchase providing module 32g, a profit model creating module 32h, and a hybrid point import providing module 32i.

The merchandise planning module 32a performs product branding and initial planning agency using the merchandise and advertisement information received from each advertiser terminal 10. [

Here, the scope of the advertisement collection target by the merchandise planning module 32a corresponds to small / medium business products, agricultural / marine products, large business products, insurance products, tourism products, video lecture products, business products and brands.

The product information providing module 32b generates a detailed page for providing each product advertisement using the product concept image and the advertisement information for each product from each advertiser terminal 10 and stores the detailed page in the database server 40 And controls the transmission / reception unit 31.

The merchandise information image production module 32c receives the merchandise images for each merchandise from each advertiser terminal 10 and transmits the merchandise images to the database server 40 for matching and storing the merchandise images with the corresponding merchandise detail page information in the database server 40 (31).

The product information video production module 32c generates the product information video production module 32c on the basis of the ID information of the user terminal 50 and the product information of the product video viewed on the database server 40 upon completion of viewing by the user terminal 50 And a transmission / reception unit 31 for transmitting to the database server 40 a game mall point available in the product mall server 60 and / or a game point available for use in the game providing module 32f, .

The video production module for lecture production 32d performs production of a training image for lecture. More specifically, the image production module for lecture production 32d receives, from the advertiser terminal 10, a lecture image, which is a product, when the product to be advertised is image lecture among the advertisement information received from the advertiser terminal 10 , And controls the transmission / reception unit (31) to transmit the lecture image, which is a product, to the database server (40) in order to match and store the product detail page information in the database server (40).

The video production module 32d for lecturing provides the lecture-making image module 32d with the ID information of the user terminal 50 on the database server 40 and the product ID of the user terminal 50 on the database server 40, To the database server 40 in order to match and store the product information that has viewed the image and the product mall point available in the product mall server 60 and / or the game point that can use the game in the game providing module 32f And controls the transmission / reception unit 31 so that

That is, the video production module 32d for lecturing provides a product mall point and a game point, which is a point for use of the game, as a service when the user terminal 50 learns the VOD education lecture service.

The event promotion planning module 32e receives the event and the promotion information about the goods provided from the advertiser terminal 10 and stores the event and the promotion information in the database server 40 to match with the detailed page information about the corresponding product in the database server 40 And controls the transmission / reception unit 31 to transmit. After accessing the advertisement portal server 30 of the user terminal 50, the stored event or promotion information may be displayed on the user terminal 50 to the database server 40 of the advertisement portal server 30, To the user terminal 50 in response to a data provision request to the user terminal 50. Here, the event and promotion information may be information provided to a user who operates and possesses the user terminal 50 for a body-type product.

The game providing module 32f controls the transmitting and receiving unit 31 to transmit the online game application to the user terminal 50 in accordance with the online game request from the user terminal 50 and then transmits the game program to the user terminal 50 When the installation is completed and an ack signal is received, the game information provided by the product information image production module 32c and the product production lecture image production module 32d is transferred to the game (game) provided by the ID of the user terminal 50 on the database server 40 Performs an inquiry about a point.

Thereafter, the game providing module 32f causes the game to be performed on the user terminal 50 using the game point when there is a game point provided with the ID of the user terminal 50, and when there is no game point, And a process of inducing the viewing of the image for the video or the lecture. Accordingly, the user terminal 50 can play various mobile and PC games.

The product purchase and provision module 32g may store the product mall server 60 for the product provided by each advertiser terminal 10 by using the product mall point if there is a product mall point provided by the ID of the user terminal 50, So as to perform an online commerce transaction.

Here, the commodity purchase providing module 32g stores a weight (%) of a predetermined range in a product mall point already provided at the time of purchase of the user terminal 50 for a commodity that has been viewed by the commodity video viewing among the commodities provided by each advertiser terminal 10 And controls the transceiver 31 to perform a data session connection setup with the user terminal and the commodity mall server 60 in advance so as to mediate the online commerce between the user terminal 50 and the commodity mall server 60 so as to be aggregated.

The profit model creation module 32h includes a transmission / reception unit 31 for transmitting planning product using the product mall point and the game point, and sales information on sale of the member product for each quarter and season to the user terminal 50 via the network 20, .

The hybrid point import providing module 32i receives a marketing acceptance request via the network 20 for an online game from another user terminal existing in a lower concept of the corresponding user terminal 50 other than the one user terminal 50 And controls the transmission / reception unit 21 to receive the data. Here, the network 20 is a broad concept including a wired / wireless communication network such as a social network, a mobile messenger network, other LAN, WLAN, and the like. Here, the marketing acceptance request is generated when one user terminal 50 under the hybrid point import providing module 32i receives marketing information on the online game through the network 20 via the SNS or the mobile messenger to the corresponding user terminal 50 ) Corresponding to the response to the transmission to another user terminal existing in the sub-concept of FIG.

The hybrid point import providing module 32i receives the first set number of marketing acceptance requests from the user terminal 50, thereby executing the execution request of longitudinal binary marketing revenue sharing.

In accordance with the request to execute the longitudinal binary marketing revenue sharing, the hybrid point import providing module 32i performs the longitudinal binary marketing revenue sharing as shown in FIG. 9A using the binary marketing request information. That is, the hybrid point import providing module 32i receives the binary participation fee from the first participating terminal (corresponding to another user terminal) that is a binary fulfillment requirement by the user terminal under the user terminal 50 requesting the longitudinal binary marketing revenue sharing P1 and P2) is satisfied in real time when the marketing acceptance request via the network 20 is satisfied.

Accordingly, the hybrid point import providing module 32i receives an online game execution request from the first participant terminal in response to reception of a marketing acceptance request signal from the user terminal 50 to another input terminal of the user terminal 50 And transmits it via the network 20.

In this case, when the binary marketing acceptance request for the primary participation terminals P1 and P2, which are binary fulfillment requirements by the user terminal 50, is satisfied, the hybrid point import providing module 32i receives the binary marketing acceptance request for each primary Game points that are individual fulfillment points (POINT) for the participating terminals P1 and P2 are paid to the user terminal 50, and the paid points details are stored in the database server 40. [

Here, the satisfaction point (POINT) corresponds to the concept of goods for purchasing goods in the product mall server (60), which is an event mall operating an event mall server corresponding to allowance or offline and online stores.

Next, each of the secondary entry terminals P1-1, P1-2, P1-3 corresponding to the user terminals located below the primary entry terminals P1 and P2 provided by the hybrid point import provision module 32i, And P2-1, and P2-2). The hybrid point import providing module 32i receives the binary marketing acceptance request for the second participating terminals P1-1 and P1-2 by the first participating terminal P1, P1-2, P2-1, and P2-2, respectively, if the binary marketing acceptance request for the second participating terminals P2-1 and P2-2 for the second participating terminals P1-1, P1-2, P2-1, The payee points PONIT are paid to the user terminal 50 located below the hybrid point import providing module 32i and the paid point details are stored in the database server 40. [

The hybrid point import providing module 32i transmits the hybrid point import providing module 32i to the user terminal 50 in the form of the longitudinal binary marketing revenue sharing method, It is possible to maximize sales revenue for the hybrid point income providing module 32i according to the lateral binary marketing revenue sharing to be described later, It is possible to maximize the marketing profit of the online game for each user terminal 50 corresponding to a preset number located below the point income providing module 32i.

In addition, the hybrid point import providing module 32i receives the second set number of marketing acceptance requests from the user terminal 50 and executes the lateral binary marketing revenue sharing to the user terminal 50. [

In other words, the lateral binary marketing revenue sharing performed by the hybrid point import providing module 32i will be described with reference to FIG. 9B.

The hybrid point import providing module 32i receives a predetermined number of people n for receiving a pay according to the promotion of online games from one user terminal 50 under the network 20 And controls the transmission / reception unit 31 to receive and report the satisfaction of the marketing acceptance request via the network 20. [ Pay corresponds to the concept of allowance.

The hybrid point import providing module 32i sets the hybrid point import providing module 32i in advance to the first participating terminal (P1 to Pn, n is a natural number of 2 or more) corresponding to the preset number of persons (n) satisfied by the user terminal A pay for the first participating terminal corresponding to the number of persons of the first rate (m / n, m is a natural number smaller than n) is provided, and the first participation for the remaining number (nm) And provides a payload of the terminal to the user terminal 50. Here, the first rate may be set to 2: 4 (2/4) corresponding to P2 and P3 among P1, P2, P3, and P4, and the first participation corresponding to the remaining number (nm) The terminal may be P1 and P4. Here, the first-order participating terminal corresponding to the number of persons having the preset first rate (m / n, m is a natural number smaller than n) can be randomly selected from the total number of persons, and when the total number of persons is four, May be selected. Here, the pay for the first to Xth order (X is a natural number of 2 or more) participating terminals corresponding to 50% is referred to as a hybrid point import providing module 32i and its lower user terminal 50, By distributing the words, it is possible to provide a structure for sharing the product binary marketing revenue due to cumulative and efficient distribution.

The hybrid point import provision module 32i also provides the hybrid point import provision module 32i among the primary participation terminals P1 to Pn to the user terminal 50 that is located above each of the primary participation terminals P1 to Pn. (Pn-1 to Pn-t, t is a natural number equal to or different from n) in the lower part of the first participating terminals P1 and P4 that do not provide a payoff to the first participating terminals P1 and P4 The second participation terminals P1-2, P1-3, P4-2, and P4 corresponding to the preset first ratio or the number of persons having the second ratio set separately for the second participating terminal, -3) to the user terminal 50 and provides a payout of each of the second participating terminals with respect to the remaining number of participants to the first participant terminal (P1-1, P1 -4, and P4-1 and P4-4 for P4).

The hybrid point import provision module 32i also provides the hybrid point import provision module 32i among the primary participation terminals P1 to Pn to the user terminal 50 that is located above each of the primary participation terminals P1 to Pn. (P1-1 to Pn-t, where t is a natural number equal to or different from n) of the first participating terminals P2 and P3 that provide a payoff to the first participating terminals P2 and P3, (P2-2, P2-3, P3-2, P3-2, P3-2) corresponding to the preset first ratio or the second set ratio of the second ratio to the second participating terminal upon confirmation of the satisfaction of the marketing acceptance request of the second participating terminal 3 is provided to the hybrid point import providing module 32i and the share of the second participating terminal with respect to the remaining number of persons is provided to the first participant terminal (P2-1, P2 -4, and P3-1 and P3-4 for P3).

The hybrid point import providing module 32i, the user terminal 50, and the first and second participating terminals are provided with a bidirectional binary marketing revenues sharing method. The hybrid point import providing module 32i includes a third- The distribution of the lateral binary marketing revenues to the hybrid point import providing module 32i, the user terminal 50, and the previous participating terminal is accumulated as the participant's word corresponding to the lower order, In addition, it is possible to maximize the sales revenue of merchandise provided by each advertiser terminal 10.

That is, the longitudinal binary marketing revenue sharing method and the lateral binary marketing revenue sharing method are simultaneously performed individually, thereby maximizing the sales revenue of the product provided by the advertiser terminal 10 through the activation of the online game using the game point It provides an effect that can be done.

10 is a flowchart illustrating a method of providing and using points using a hybrid advertisement portal system using integrated product advertisement and game according to an embodiment of the present invention. 10, the merchandise planning module 32a sends merchandise 10 to the database server 40 to perform product branding and initial planning agency using the merchandise and advertisement information received from each advertiser terminal 10, (ID), merchandise, and advertisement information of the user (S10).

After step S10, the product information providing module 32b generates detailed pages for providing each product advertisement using the product concept image and the advertisement information for each product from each advertiser terminal 10, And controls the transmission / reception unit 31 to store the data in the storage unit 40 (S20).

After step S20, the merchandise information image production module 32c receives merchandise images for each merchandise from each advertiser terminal 10, matches the merchandise images with corresponding merchandise detail page information in the database server 40 And controls the transmission / reception unit 31 to transmit it to the database server 40 (S30a).

After step S30a, the merchandise information image production module 32c creates the merchandise information image production module 32c on the database server 40 upon completion of viewing by the user terminal 50 on the merchandise image, To the database server 40 in order to match and store the product information that is available in the product mall server 60 and / or the game point that can use the game in the game provision module 32f And controls the transmission / reception unit 31 (S40a).

On the other hand, in addition to the steps S30a and S40a, the merchandise information image production module 32c generates a merchandise information image, which is a product, when the merchandise to be advertised is an image lecture among the advertisement information received from the advertiser terminal 10 After receiving from the advertiser terminal 10, controls the transmission / reception unit 31 to transmit the lecture image, which is a product, to the database server 40 in order to match and store the product image page information in the database server 40 The image production module 32d for lecturing for lecture acquires the ID information of the user terminal 50 on the database server 40 upon completion of payment after paying by the user terminal 50 for lecture- And product information obtained by watching the product video and game points available for use in the product mall server 60 and / or game points available for use in the game providing module 32f, And controls the transmission / reception unit 31 to transmit it to the server 40 (S40b).

After the steps S40a and S40b, the hybrid point import providing module 32i performs the longitudinal binary marketing revenue sharing (S50), and the hybrid point import providing module 32i executes the lateral binary marketing revenue sharing execution (S60).

Meanwhile, the vertical binary marketing revenue share and the lateral binary marketing revenue share have been described with reference to FIG. 2, and a description thereof will be omitted.

After the step S60, the game providing module 32f controls the transmitting / receiving unit 31 to transmit the online game application to the user terminal 50 in accordance with the online game request from the user terminal 50, When the installation in the user terminal 50 is completed and an ack signal is received, the product information video production module 32C, the product lecturing video production module 32D, and the hybrid point import provision module 32i, (S70), the game point provided by the user ID (ID) of the user terminal 50 on the game terminal (S70).

After the step S70, if there is a game point provided with the ID of the user terminal 50, the game providing module 32f causes the game to be performed on the user terminal 50 using the game point, If not, a process of guiding the viewing of the product image or lecture image is performed (S80).

The present invention can also be embodied as computer-readable codes on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device and the like, and also implemented in the form of a carrier wave (for example, transmission over the Internet) .

The computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner. And functional programs, codes, and code segments for implementing the present invention can be easily inferred by programmers skilled in the art to which the present invention pertains.

As described above, preferred embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms have been used, they have been used only in a general sense to easily describe the technical contents of the present invention and to facilitate understanding of the invention , And are not intended to limit the scope of the present invention. It is to be understood by those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

10: Advertiser terminal
20: network
30: advertisement portal server
31: Transmitting /
32:
32a: merchandise planning module
32b: Product information providing module
32c: product information video production module
32d: Video production module for lectures
32e: Event Promotion Planning Module
32f: game providing module
32g: product purchase offer module
32h: Revenue model creation module
32i: Hybrid point import module
40: Database server
50:
60: Commodity Mall server

Claims (10)

Stores IDs, commodities, and advertisement information of each advertiser terminal 10 in the database server 40 to perform product branding and initial planning agency using the goods and advertisement information received from each advertiser terminal 10 A merchandise planning module 32a;
The control unit 30 controls the transmission / reception unit 31 to generate a detailed page for providing each product advertisement using the product concept image and the advertisement information for each product from each advertiser terminal 10 and store the generated detailed page in the database server 40 A product information providing module 32b;
The transceiver 31 receives the commodity image for each commodity from each advertiser terminal 10 and transmits the commodity image to the database server 40 for matching and storing the commodity image with the commodity detail page information of the database server 40. [ (ID) information of the user terminal 50 on the database server 40 upon completion of viewing by the user terminal 50 with respect to the product image, product information that watched the product image, (31) for controlling the transmission / reception section (31) to transfer the game article to the database server (40) in order to match and store game article points available for use in the game item providing module (32f) and / A production module 32c; And
When the advertisement target information of the advertisement information received from the advertiser terminal 10 is a video lecture, after receiving the lecture image as a product from the advertiser terminal 10, the lecture image, which is a product, Reception section 31 to control the transmission / reception section 31 to transmit the product image information to the database server 40 so as to match with the product detail page information, and upon completion of viewing after payment by the user terminal 50 for the lecture image, (ID) information of the user terminal 50 and the product information of the product image viewed on the product mall server 60 and the product mall point available in the product mall server 60 and / or the game in the game providing module 32f A merchandise information image production module 32c for controlling the transmission / reception section 31 to transmit the matching game points to the database server 40 for matching and storing them; The hybrid advertisement portal system using the integrated product advertisement and the game.
The method according to claim 1,
After controlling the transmission / reception unit 31 to transmit the online game application to the user terminal 50 in accordance with the online game request from the user terminal 50, the installation of the online game application in the user terminal 50 is completed, (ID) of the user terminal 50 on the database server 40 by the product information video production module 32c, the product lecturing video production module 32d and the hybrid point import provision module 32i upon receiving the signal A game providing module 32f for performing inquiry about the provided game point; The hybrid advertisement portal system using the integrated product advertisement and the game.
The game system according to claim 2, wherein the game providing module (32f)
If there is a game point provided by the ID of the user terminal 50, the game is performed on the user terminal 50 using the game point, and if there is no game point, The hybrid advertisement portal system using the integrated product advertisement and the game.
The method of claim 3,
When there is a product mall point provided by the ID of the user terminal 50, intermediates such that the online mall transaction is performed on the product mall server 60 for the product provided by each advertiser terminal 10 using the product mall point A product purchase providing module 32g; The hybrid advertisement portal system using the integrated product advertisement and the game.
The product purchase and provision module (32g) according to claim 4,
(%) In a range set in advance to the product mall point already provided at the time of purchase of the user terminal 50 for the product for which the product image viewing has been completed among the products provided by the respective advertiser terminals 10, And controls the transmission / reception unit (31) to perform data session connection setup with the user terminal and the commodity mall server (60) in advance in order to mediate the online commerce between the mall server (60) Hybrid advertising portal system.
The method of claim 5,
(21) to receive a marketing acceptance request via the network (20) for an online game from another user terminal existing in a lower concept of the corresponding user terminal (50) other than the one user terminal A hybrid point import providing module 32i; Further comprising:
The hybrid point import providing module 32i receives a first set number of marketing acceptance requests from the user terminal 50 to perform a request for execution of longitudinal binary marketing revenue sharing and executes a longitudinal binary marketing revenue sharing The user terminal 50 requests the distribution of the longitudinal binary marketing revenue to the first participating terminal P1 and P2 corresponding to the other user terminal, which is a binary fulfillment requirement by the user terminal under the user terminal 50, (20) is satisfied in real time. The hybrid advertisement portal system using the integrated product advertisement and the game.
The merchandise planning module 32a sends the ID of each advertiser terminal 10 to the database server 40 in order to perform product branding and initial planning agency using the goods and advertisement information received from each advertiser terminal 10 A first step of storing goods and advertisement information;
The product information providing module 32b generates detailed pages for providing each product advertisement using the product concept image and the advertisement information for each product from each advertiser terminal 10 and stores them in the database server 40 A second step of controlling the transceiver 31;
The product information video production module 32c receives product images for each product from each advertiser terminal 10 and stores the product images in the database server 40 A third step of controlling the transmitting / receiving unit 31 to transmit the data to the base station; And
When the merchandise information image production module 32c completes the viewing of the merchandise image by the user terminal 50, the information on the ID of the user terminal 50 and the merchandise information that watched the merchandise image are displayed on the database server 40, In order to match and store game points available for use in the game mall server 60 and / or the game providing module 32f, the transmission / reception unit 31 is provided to transmit the matching game points to the database server 40 A fourth step of controlling; / RTI >
Together with the third step to the fourth step,
When the product information video production module 32c receives the lecture image as a product from the advertiser terminal 10 in the case where the advertisement target information of the advertisement information received from the advertiser terminal 10 is video lecture, (3a) controlling the transceiver (31) to transmit the image to the database server (40) in order to match and store the image with the product detail page information of the database server (40); And
The ID information of the user terminal 50 and the ID information of the user terminal 50 are displayed on the database server 40 at the time of completing the viewing after paying by the user terminal 50 for the lecture- To the database server 40 in order to match and store the product information that is available in the product mall server 60 and / or the game point that can use the game in the game provision module 32f (4a) controlling the transceiver (31); The method of claim 1, further comprising the steps of: (a) providing the hybrid advertisement portal system using the integrated advertisement advertisement and the game;
The method of claim 7, wherein after the fourth step and after the fourth step,
A fifth step in which the hybrid point import providing module 32i performs longitudinal binary marketing revenue sharing; And
A sixth step in which the hybrid point import providing module 32i executes the lateral binary marketing profit sharing; The method of claim 1, further comprising the steps of: (a) providing the hybrid advertisement portal system using the integrated advertisement advertisement and the game;
The method of claim 8,
After the fourth step and after the fourth step, or after the sixth step,
The game providing module 32f controls the transmitting and receiving section 31 to transmit the online game application to the user terminal 50 in accordance with the online game request from the user terminal 50 and then transmits the online game application to the user terminal 50 When the installation is completed and an ack signal is received, the product information image production module 32c, the product lecture image production module 32d, and the hybrid point import provision module 32i receive the user signal from the user terminal 50 A seventh step of performing an inquiry for a game point provided with an ID (ID) of the game point; The method of claim 1, further comprising the steps of: (a) providing the hybrid advertisement portal system using the integrated advertisement advertisement and the game;
[12] The method of claim 9,
If the game providing module 32f has a game point provided with the ID of the user terminal 50, the game is performed on the user terminal 50 using the game point. If there is no game point, An eighth step of inducing viewing of lecture images; The method of claim 1, further comprising the steps of: (a) providing the hybrid advertisement portal system using the integrated advertisement advertisement and the game;
KR1020150105159A 2015-07-24 2015-07-24 Hybrid advertisement portal system using integrated goods advertisement and game, method for providing and using point using the same KR20170011829A (en)

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