KR20160129706A

KR20160129706A - Advertising system in the portable devices

Info

Publication number: KR20160129706A
Application number: KR1020160016915A
Authority: KR
Inventors: 김시환
Original assignee: 김시환
Priority date: 2015-04-30
Filing date: 2016-02-15
Publication date: 2016-11-09

Abstract

The present invention provides an advertisement providing system during a call connection wherein the system includes a terminal having a display and an input device for inputting information on an upper end of the display and provides an advertisement image before or after a call connection. Order information data, information data and group information data exist so that a variety of information such as information, news and the like in addition to the advertisement image can be provided to a member. A problem that the advertisement image is exposed for a short time only before and after a call is solved so that detailed information can be provided to the member if necessary. In addition, a connection function is made with other content so that a variety of service use chances can be provided.

Description

[0001] The present invention relates to an advertising system in a portable terminal,

The present invention relates to an advertisement providing system in a portable terminal, and more particularly, to an advertisement providing system in which an advertisement and information are displayed before and after a call, an initial screen or a notification window, And the detailed information can be provided for each selected content when the list is selected.

The recently developed mobile terminal provides various functions such as voice call and text message transmission, video call, photograph or video shooting using a camera, wireless Internet access, and mp3 playback.

As a conventional advertisement method using the supplementary service, mainly SMS text or SMS-based Internet telephone service is used. However, such advertisement transmission method using voice or text has a limit of advertisement delivery power And it has not been recognized as an advertising medium because it has not shown a special effect in attracting the attention of the user and has naturally turned its attention to video media. However, the range of VOD service and portable video phone service in mobile phones is continuously expanding .

However, in general, when a caller attempts to make a telephone call, the call connection asleep in an existing communication network may cause a ring back tone to be uniformly transmitted to the caller in accordance with the ITU-T specification at the called subscriber's exchange, And to listen to the designated alternative tone to the calling subscriber. However, in order to maximize the effect of the advertisement, the substitute image service method is applied to the advertisement method of waiting for the call connection out of the above-mentioned ringback tone or alternate sound method, so that the calling subscriber can use the ringback tone A service for providing a video, a still image or a designated moving image of a subscriber and a still image to a sender has become necessary.

In addition, the conventional voice response function (ARS) provides a sound source-oriented guidance and an automatic response at the time of call connection. However, the automatic voice response technology (VRS) There is a demand for a service system that can provide a convenient service for a user by receiving a video response and increase the advertisement advertisement effect of a company.

Korean Patent Laid-Open Publication No. 10-2005-0074059 discloses a method in which, in the step of transmitting video by the moving picture and still image transmission server, it is discriminated whether the called subscriber is a basic video setting user or a specified call connection video setting user, And a designated advertisement moving picture or a still image of the called subscriber is sent to the calling subscriber when the user is a designated call connection moving image setting user.

Korean Patent Laid-Open Publication No. 10-2014-0003196 discloses a system in which, in a subscriber terminal equipped with a display and equipped with an input device capable of inputting information at the top of a display, The advertisement is displayed on a part of the display while the call connection is established by the incoming call, the advertisement is selected from the advertisement list stored in the memory unit of the portable terminal, the time at which the advertisement is displayed is transmitted to the server, And the N advertisement images can be displayed on the basis of a predetermined time. The advertisement providing service system during the call connection is provided.

However, since the above-described technology functions to provide only advertisements, and the advertisement exposure is performed only short time before and after the call, the advertisement effect is also insufficient. Therefore, both advertisers who see only advertisements and advertisers who do not have sufficient exposure time become unsatisfied.

Therefore, it is possible to provide various information besides advertisements in the pluralistic age, so that it becomes content that provides good information to the members, and that the advertiser has sufficient advertisement exposure effect, and as a result, It is inevitable to develop contents that satisfy all advertisers.

Citation 1: Korean Patent Application No. 10-2005-0074059, Disclosure Date (Jul. 18, 2005) Citation 2: Korean Patent Publication No. 10-2014-0003196, Disclosure Date (Jan. 09, 2014)

It is an object of the present invention to provide a content providing good information to a member by providing various information such as information or news in addition to the advertisement image and if selected or displayed information of the advertisement displayed on the screen is selected, And an advertisement providing system during the call connection for displaying on the display screen.

The above object is accomplished by a system for providing an advertisement image before or after a call connection in a terminal equipped with a display and equipped with an input device capable of inputting information at the top of the display, Lt; / RTI >

Then, order information data, information data, and group information data can be selected, respectively.

According to the present invention, it is possible to provide various information such as information and news in addition to the advertisement image to the member, solve the problem of short exposure before and after the call, provide more detailed information to the member, So as to provide an advertisement providing system during the call connection which can provide various service use opportunities.

1 is a diagram illustrating an exemplary embodiment of a server and a terminal connected through a wired / wireless Internet.
2 is a block diagram showing the server in more detail.
3 is a block diagram of a terminal.
4 is a view illustrating an example of displaying information retrieved with order information on a portable terminal.
5 and 6 show an embodiment in which an advertisement image is displayed before or after a call connection.
Figures 7 and 8 illustrate various embodiments of an advertising image.
Figure 9 is a diagram of an embodiment illustrating another method of displaying advertisements and information.
10 is a diagram illustrating an embodiment of a method in which an advertisement is displayed;
11 is a diagram of an embodiment illustrating a method in which points are displayed;
Fig. 12 shows a method of an embodiment in which advertisements or information are displayed in characters.
13 to 15 are views of an embodiment showing another display method of an advertisement or news,
Figures 16-18 are diagrams of embodiments illustrating various advertising and information presentation methods,
19 and 20 are views of an embodiment in the case where three pages of advertisement exist,
FIGS. 21 to 23 are views showing embodiments in which a plurality of advertisements or a plurality of pieces of information are displayed in a list form.
24 is a diagram of an embodiment showing a method of displaying an advertisement in cooperation with a server.
25 is a diagram illustrating a method of an embodiment for increasing the efficiency of a displayed advertisement.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. The configuration of the present invention and the operation and effect thereof will be clearly understood through the following detailed description.

Further, a detailed description of the known technology may be omitted.

The present invention provides a content system capable of providing an advertisement providing service before or after a call connection in a mobile terminal (smart phone) having a display and further comprising an input device capable of inputting information through the upper end of the display.

1 is a diagram illustrating an exemplary embodiment of a server and a terminal connected through a wired / wireless Internet.

The server 50 in the communication system constitutes a system for operating various information providing services through the wired and wireless Internet. An input unit 65 for inputting and managing information by an administrator or an operator of the server 50, an output unit 67 for outputting or displaying information, a database unit 55 for storing various information and information on service operation, And a controller 60 for controlling and controlling the information and outputting the information. Although it is not shown in the figure, it is natural that an interface unit capable of transmitting / receiving data to / from the user via the Internet or a communication network is further constructed. On the other hand, the information means all information files such as an image, a moving image, and a text.

The terminal (or the portable computer) 20 is a device capable of transmitting and receiving various information through the wired or wireless Internet (or communication network) and displaying necessary information on the display.

Therefore, the terminal 20 is provided with a CPU 25 serving as a central processing unit, a display unit 21 for displaying motion pictures, a memory unit 35 for storing various information, and an input device 30 for inputting information . It is a matter of course that various functions such as a wired / wireless communication system module and a speaker vibration or a key button can be variously applied.

Although FIG. 1 shows one server when connected to a terminal and a server, in reality, more than one server can be used. That is, a server for providing advertisements, a server for providing news or information, or a server capable of purchasing goods may be further provided, and the additional server can utilize a normal server connection system.

That is, for example, the server 150 managing the advertiser information may be a server managed by a provider providing advertisement information, or may be a server managed by the server operator of the present invention. Although the subscriber's mobile terminal 20 can exchange information with the advertiser server through the server 50, it is natural that the subscriber's mobile terminal 20 can directly exchange information with the advertiser server.

Likewise, a server that manages and stores data about news or information can be understood in the same context.

2 is a block diagram showing the server in more detail.

The present invention aims to provide news data such as advertisement data, information data and news to members.

In the server 50, a control unit 60 is configured. The control unit 60 includes a communication interface unit 68 for transmitting and receiving information through a communication network and includes a connection management unit for managing connection with a member terminal, an advertisement data storage server, and an information (or news) data storage server 69 are provided.

The data providing unit 61 for each member further includes a data content managing unit 62 for managing programs and contents, a data analyzing unit 62 for selecting and providing data, And a data selection unit 64 for selecting data to be finally transmitted.

In addition, a subscriber management unit 65 for managing and managing an Internet user, a member, an advertiser, and an information provider (or a news provider) is further provided.

On the other hand, although not shown separately in the drawings, it is a matter of course that the server 50 is further provided with a database. In the database 55, a subscriber database storing information on member subscribers is provided. In addition to the member ID information of the member, the subscriber database stores past member reservation information of the member, Information on accumulated points and the like is stored.

In addition, the advertiser database stores information on advertisement information, coupons, and the like provided by the advertiser in addition to the advertiser's ID information.

In addition, the information database stores information on advertisement information, coupons, and the like provided by the information provider, in addition to the ID information of the information provider.

On the other hand, a database in which contents of data (advertisement and information (news)) are stored is also provided.

In the present invention, advertisements and various information are displayed on the display 21 when a call is made after execution of the content, and the advertisements and various information to be displayed are also stored in the database of the server. However, And stored in the memory unit of the portable terminal.

Points are accumulated and coupons are provided according to the use of the user, and a point database and a coupon database are further provided in the database of the server in order to manage information on such portions.

Of course, the description of the drawings is just an example, and it is a matter of course that the server of the present invention is not necessarily targeted to a member accessory but to all users who want to provide information. That is, the server of the present invention provides and controls information displayed on a display of a terminal connected through a wired / wireless Internet or a communication network.

3 is a block diagram of a terminal.

In the present invention, the terminal 20 is connected to the server 50 and may be connected to another server 150 (a server providing advertisement or information). In the drawing, a control unit (CPU) 25 is control means for controlling the overall operation of the terminal, which is a portable display device used in the embodiment of the present invention.

And a memory unit 35 for storing advertisement data and information (news) data. The memory unit is provided with a ROM for controlling a program to be executed by the display device, a RAM for storing data generated during program execution, And an iipulm for storing the data required for processing the data and the data for processing the data.

The communication interface unit 27 may be an R / F unit, and as a radio frequency, tunes to an RF channel, amplifies an input voice signal, and converts an RF signal received from the antenna into an intermediate frequency signal.

Information is displayed on the display 21 under the control of the central processing unit (CPU) 25, and all the devices using the control device of the central processing unit, the input device 30 and the flat panel display device correspond to the algorithm of the present invention . The data processing unit 26 is further provided for processing the given data according to a predetermined algorithm.

On the other hand, the input device 30 of the present invention means a conventional method of inputting information on the display. That is, above the display means that it can press or touch the display surface, but can input information above the display without applying pressure or touching the display.

Typical input devices are capacitive and resistive, but are not limited to. The present invention is not an invention for an input device, but an input device that can be used in general, to which the present invention is applied.

It is needless to say that an input / output unit may be further provided. That is, it may further include a numeric key, a menu key, and a selection key, and naturally includes a speaker and a vibration unit. It goes without saying that a camera and the like may be included in the input unit.

In the present invention,

The data of the present invention can be various forms such as an image, a text file, a PDF file, and a moving image. Each of these data means advertisement data, information data, etc.,

That is, the types of data provided by the present invention are as follows:

(1) Advertising data

A plurality of pieces of advertisement data exist, and each piece of advertisement data is classified and stored in the database 55 of the server or the memory unit 35 of the portable terminal.

For example, if there is a file storage name (code name) of any advertisement data, the first is the order of the advertisement data, the data is an identification symbol indicating the kind of data called advertisement, The identification symbol may be a hamburger or a third advertisement among the hamburger advertisements HB.

The order of the advertisement data in the first place in the advertisement data code (file storage name) is the order of the advertisement data, and the order of the advertisement data is the order of the advertisements displayed on the portable terminal in 00:00 on 00:00.

The order of the advertisement data can be redefined as necessary.

(2) Information data

In the present invention, a plurality of pieces of information are provided, and therefore, a plurality of pieces of information data exist and each piece of information data is classified and stored in the database 55 of the server or the memory unit 35 of the portable terminal.

For example, if the file storage name of arbitrary information data is the first, the first is the order of the information data, the data is the identifier indicating the kind of data called information, and the identifier is a kind of information Represents news, and may be the third piece of news information NS.

On the other hand, in the information data code (file storage name), the first position is the order of information data, and the order of the information data is the order of the information displayed on the portable terminal on 0000 00:00.

(3) Group information data

In the present invention, a plurality of group information data exists, and each group information data is classified and stored in the database 55 of the server or the memory unit 35 of the portable terminal Stored,

For example, if the file storage name of any group information data is the first, the first is an order from the group information data, "is an identifier indicating that the group information data belongs to the (Beauty) group, cosmetics) type information, and may be the third information among the information of the beauty group.

On the other hand, the first position in the group information data code (file storage name) is in the order of the group information data, and the order of the group information data is the order in the group information displayed on the portable terminal on 0000 0000 .

(4) Order information data

In the present invention, the order information data is provided by the member, and therefore, the order information data is classified and stored in the database 55 of the server or the memory unit 35 of the portable terminal ,

For example, if the file storage name of arbitrary order information data is -PR-03, the first order is the order information data, and "ID " Or " PR "is an identification code indicating that the information ordered by the member is a commodity, and " PR " is the third information in the order information.

Members may also order information about the products they are interested in purchasing, but may also order news or information relating to any information the member wants to know.

On the other hand, the order in the order information data is the order in the data code (file storage name), and the order information data order is the order information in the order information displayed on the mobile terminal in 00 00 00:00.

- How to store data -

The data provided by the present invention includes advertisement data, information data, group information data, and order information data.

The advertisement data is information displayed on the mobile terminal before or after the call connection.

The information data is information provided by the server 50, and in the present invention, breaking news, news, important information, and product information that enables effective purchasing are provided. At this time, the information data is displayed before or after the call connection in the portable terminal.

In addition, the group information data is information (news) of the group to which the member belongs. For example, if a member belongs to a beauty club, this information is provided by the beauty group. At this time, the group information data is displayed on the mobile terminal before or after the call connection.

On the other hand, the order information data is information (news) ordered by the member. For example, information that a member gets when he or she orders information they want. At this time, the order information data is displayed on the mobile terminal before or after the call connection.

- Providing information to the server -

The advertisement data is data provided by the advertiser. The control unit 60 of the server 50 may transmit the information received from the advertiser terminal 20 to the database 55 of the server ) In the area for storing the advertisement data.

The information data is information provided by the server 50 and may be information input through the input unit 65 of the server 50 (the scanner, the keyboard, the microphone, the connection terminal, etc.) , The control unit 60 of the server 50 stores the above information in the area for storing the information data in the database 55 of the server.

In addition, the group information data is data provided by the leader of the group or the operator of the group. The terminal used by the group leader (or the group operator) can transmit the information to the server (the group leader or the terminal connected to the server by the operator's ID), and the group leader The control unit 60 of the server 50 stores the information transmitted by the server 50 in the area for storing the data of the group information in the database 55 of the server.

On the other hand, the order information data is data of information ordered by the member. The terminal used by the member (the terminal connected to the server with the ID of the member) can transmit the order details of the information to the server. Then, the server stores the order details of the information transmitted by the terminal of the member in the area for storing the member information data in the database 55 of the server in the server (50).

4 is a view illustrating an example of displaying information retrieved with order information on a portable terminal.

When a member starts the portable terminal and selects execution of the application in which the present invention is realized through the input device 30, the application in which the present invention of the portable terminal is implemented is executed (S 100 - 102)

The order information input can be selected from the menu list of the application. That is, when the application is executed, the central processing unit 25 of the portable terminal is a menu list capable of executing detailed steps of the application (the menu list means a normal list in which one of several menus can be executed on the display screen). Is displayed on the display 21.

(S 104) That is, if the order information input is selected from the menu list displayed on the display 21 through the input device 30 of the portable terminal 20, the input window Space to enter information into) is displayed on the display.

Order information is input through the input window.

Meanwhile, the mobile terminal central processing unit of the member transmits the inputted order information to the server through the communication unit (S 106)

Although not shown in the present invention, the central processing unit 25 of the portable terminal transmits order information to a server through a communication unit (a component unit that transmits and receives information to / from a wired / wireless line).

The controller of the server stores the order information in the database of the member, searches the information by the order information, and the controller of the server stores the information retrieved by the order information in the database of the server (S 108 - 110)

For example, if the order information is today's weather, the control unit of the server retrieves the information by today's weather through a search unit (a component part which is not shown in the present invention, but functions to search for information by a conventional conventional method).

If the information searched by today's weather is a rain or a clear weather or an image, the server's control unit displays the order information (today's weather) and information (00, rain, sun, or weather images) And stores the data of the member in the database 55 in an area for storing the data.

The control unit of the server transmits the information retrieved by the order information to the portable terminal (S 112). That is, the control unit of the server may transmit the weather image or the weather image to the communication unit To the portable terminal.

The portable terminal central processing unit displays information retrieved by the order information on the display of the portable terminal (S 114)

The central processing unit 25 of the portable terminal stores the information retrieved by the order information and the order information in the memory unit 35. When the order information is selected after the execution of the application (when the order information confirmation is selected through the input device 30 in the menu list), the central processing unit 25 displays the information retrieved by the order information and the order information on the display screen do.

In addition, order information is displayed in the area where the order information is displayed before or after the call connection.

The mobile terminal application is terminated and the entire algorithm is terminated (S116-118)

On the other hand, when the power of the mobile terminal is turned on, the application is automatically executed, and the present invention can be realized before or after a call connection.

The order information data is given an identification code that identifies that the data is order information, and the data retrieved by the order information is given an identification code that can identify the data as the search data.

- Classification of members -

The data provided by the advertiser as advertisement data (data transmitted from the portable terminal connected to the server by the advertiser ID) is given a code identified by the advertisement data, and stored in the database of the server or the memory unit of the portable terminal.

The data provided by the reader or operator of the group (data transmitted by the portable terminal connected to the server by the reader of the group or the operator's ID) is given a code identified by the group information data, Base or the memory unit of the portable terminal,

In addition, the information data inputted by the operator of the server as the information data to the server is given a code identified by the information data, and is stored in the database of the server or the memory unit of the portable terminal.

That is, in the present invention, the information data, the advertisement data, the group information data, and the order information data are present, respectively, and there is an algorithm determined for each data. Accordingly, the data may be displayed on the display of the portable terminal, stored in the database of the server, or in the memory of the portable terminal according to each algorithm.

5 and 6 show an embodiment in which an advertisement image is displayed before or after a call connection.

After the call connection and the call connection, the advertisement image 90 is displayed as shown in the figure. At this time, if necessary, the advertisement image 90 may not be displayed before the call connection, or the advertisement image 90 may not be displayed after the call connection.

Here, in the present invention, the advertisement image 90 does not necessarily mean only image (picture) data. It can be a text file or a video as needed.

Figures 7 and 8 illustrate various embodiments of an advertising image.

The advertisement image can be changed as shown in FIG. If the advertisement image is uniformly displayed on the display before or after the call connection, it may inconvenience users' use of the telephone,

- Size change mark selection in the advertising image Implementation example -

A deletion mark 95b, a reduction mark 95c, and an enlargement mark 95d may be provided in the advertisement image 90. [

When the selection of the reduction mark 95c is input through the input device 30 of the portable terminal, the central processing unit 25 of the portable terminal reduces the size of the advertisement image 90. [ That is, if the reduction mark 95c in the advertisement image 90 is selected before the call connection, the size of the advertisement image 90 is displayed before the call connection and the reduction mark 95c in the advertisement image 90 is selected The advertisement image 90 is displayed small after the call connection.

When the selection of the deletion mark 95b is input through the input device 30 of the portable terminal, the central processing unit 25 of the portable terminal prevents the advertisement image from being displayed. That is, when the deletion mark 95b in the advertisement image 90 is selected before the call connection, the advertisement image 90 is not displayed before the call connection, and when the deletion mark 95b in the advertisement image 90 is selected after the call connection, After the connection, the advertisement image 90 is not displayed.

Also, when the selection of the enlargement mark 95d is inputted through the input device 30 of the portable terminal, the central processing unit 25 of the portable terminal displays a large size of the advertisement image. That is, if the enlargement mark 95d in the advertisement image 90 is selected before the call connection, the advertisement image 90 is displayed before the call connection. If the enlargement mark 95d in the advertisement image 90 is selected after the call connection, After the connection, the advertisement image 90 is displayed in a large size.

At this time, the algorithm is determined as follows.

1) reduction mark 95c, and the enlargement mark 95 are selected, the ratio of increasing or decreasing each time is selected.

For example, the ratio of reducing or increasing the size of the advertisement image by 10% is predetermined every time the shrink mark 95c and the enlargement mark 95d are selected. Then, the central processing unit 25 of the portable terminal displays the advertisement image 90 on the display 21 before or after the call connection, in a size reduced or enlarged.

2) If the size of the advertisement image is maximum, the enlargement mark 95d is not displayed.

That is, when the size of the advertisement image displayed on the display 21 before the call connection or after the call connection is the maximum size (the largest size among the predetermined sizes), the enlargement mark 95d is not displayed in the advertisement image 90 . It can not be made bigger.

3) When the size of the advertisement image is minimum, the reduction mark 95c is not displayed.

That is, when the size of the advertisement image displayed on the display 21 before or after the call connection is the minimum size (the smallest one among the predetermined sizes), the reduction mark 95c is not displayed in the advertisement image 90 . It can not be made smaller.

- Message mark creek Example -

As shown in the drawing of FIG. 7, in the present invention, a message mark 95a may be present in the advertisement image 90. FIG. When the message mark 95a is selected through the input device 30 of the mobile terminal 20 of the member, the advertisement image 90 or advertisement contents are transmitted to the mobile terminal 20 as characters.

Of course, in a method of another embodiment of the message mark 95a selection, when the message mark 95a is selected, the advertisement is displayed in various ways in which the advertisement is displayed on the display screen 21 of the smartphone, For example, in the form of a notification on the top of the smartphone, and can be checked in the application list or menu of the present invention.

As in the embodiment of FIG. 8, there is a case where one or more pieces of information (news) such as "available as a commercial phone"

At this time, if the user selects the message mark 90c next to "Available as ad phone", which is the advertisement 90a, the content of the advertisement 90a of "Useable as ad phone" is displayed on the smartphone display unit On the other hand, when the message mark 90c next to the information 90b "90's music song ranking occupation" is selected, the contents of the information 90b "90's music occupation ranking" And is displayed on the screen of the smartphone display unit 21 by another display method,

Another display method displayed on the display unit 21 may be a character, an initial screen when a smartphone is operated, before and after a call, a push message, or a pop-up window.

That is, in the present invention, when the delete mark 95b is selected, the delete mark 95b disappears from the display unit 21, and when the message mark 95a or 90c is selected in the present invention, The message mark 95a or 90c is displayed on the display unit 21 after a predetermined period of time determined by the other display method although the selected advertisement or information disappears from the display unit 21. [

Figure 9 is a diagram of an embodiment illustrating another method of displaying advertisements and information.

9, the advertisement 90, the information 91, the group information 92, and the order information 93 can be displayed in the present invention. As in the previous embodiments of the present invention, in the present invention, when the information is stored in a database, the advertisement data, the information data, the group information data, and the order information data are separately stored, Respectively.

The advertisement or information is displayed on the display 21 after the call connection (or it may be before the call connection, but is preferably displayed after the call connection in order to reduce the inconvenience of the user).

At this time, when displayed on the display, each position or area can be determined. That is, the information data 91, the group information data 92, and the order information data 93 are displayed in the form of a list as in the embodiment of FIG. 9, and their positions are determined.

Of course, the illustration of FIG. 9 is only one example, and only the advertisement image 90 may be displayed, and the advertisement image 90 and one information or two information may be displayed, and only two advertisement images 90 May be displayed, i.e., various changes are possible in advertisement and information display.

In addition, the embodiment of FIG. 7 and FIG. 8 can be applied to the embodiment of FIG. That is, the message mark 95a exists in each of the information data 91, the group information data 92 and the order information data 93. If the message mark 95a is selected, Is displayed on the display unit 21 in an alternative display method such as an initial screen when operating the smartphone, before and after a call, a push message, or a pop-up window.

Of course, when the advertisement 90, the information data 91, the group information data 92, or the order information data 93 are respectively selected, the selected advertisement 90 or data (91), (92), and (93) to the Internet site where the detailed information exists.

10 is a diagram illustrating an embodiment of a method in which an advertisement is displayed;

In general, the time for displaying an advertisement after a call may be 3-4 seconds to 5 seconds (which may be the time desired by the advertiser), and only one advertisement image 90 (or information image) is displayed for 5 seconds It is preferable that at least two or more advertisement images are sequentially displayed,

That is, the advertisement image 90 at the top of the drawing of FIG. 10 is an advertisement image 90 displayed on the display 21 after the call, as shown in FIG. 9,

In other words, after the first advertisement image 90 is displayed, the second advertisement image 90-1 is displayed on the display 21 after a certain period of time (preferably about 2 seconds but not necessarily limited to 2 seconds) And a third advertisement image 90-2 is displayed on the display 21 after a predetermined time elapses.

In this case, although the third advertisement image 90-2 is shown as an example in FIG. 10, the fourth or fifth advertisement image may be actually displayed, and the moving image may be displayed instead of the advertisement image.

On the other hand, when the advertisement display is changed from the first advertisement image 90 to the second and third advertisement images 90-1 and 90-2, the advertisement display may be automatically changed after a predetermined time, When the mark 90-4 is selected (the user's selection through the input device 30), the advertisement display can be changed. Both automatic and manual display changes are possible.

11 is a diagram of an embodiment illustrating a method in which points are displayed;

In the present invention, when the advertisement is displayed, the point is increased. Therefore, when the advertisement image is displayed on the smartphone display 21, the point is increased each time,

Therefore, at the time when the display of the advertisement image ends (Fig. 11A) or the display of the advertisement image 90 (90-1) or 90-2 ends, as shown in Fig. 11, And can be displayed on the point display window 90-3.

Fig. 12 shows a method of an embodiment in which advertisements or information are displayed in characters.

As shown in FIG. 12, the advertisement or information may come in the form of an image 70-1 or a text 70-2, and URL information may also be included. At this time, if the URL information is selected, it is connected to the Internet site.

- Another way to mark ads or news -

13 to 15 are views of an embodiment showing another display method of an advertisement or news,

FIG. 13 is a view of an embodiment showing an initial screen advertisement 130 in which an advertisement is displayed on a screen of a smartphone display 21 when a smartphone is started, and FIG. 14 is a diagram illustrating a method of displaying advertisements in a notification window 140 on a smartphone screen.

15 is a diagram showing an embodiment in which various information such as group information, order information, news, and the like can be displayed as initial screen information 150 on the screen of the smartphone display 21 when the smartphone is started.

Although FIG. 15 shows an embodiment of displaying the initial screen information 150 in the form of a list, it is of course possible to display only one piece of information among group information, order information, and news according to the situation.

Meanwhile, the information (news, group information, order information) may be displayed together with the initial screen advertisement 130 as in the embodiment of FIG. 9 of the present invention and the description of the embodiment of FIG.

- How to display various advertisements and information -

Figures 16-18 are diagrams of embodiments illustrating various advertising and information presentation methods,

In the present invention, advertisements or information are displayed in various ways. It is displayed before or after a call and is displayed at the initial start of the smartphone (when the power is turned on or when the smartphone being stopped is used), displayed in a notification window, or in a pop-up window.

※ Pop-up window: This information is displayed in the form of a square (or rectangle), for example, after the completion of a specific application work or a program operation in the middle of using a smartphone. Or, information is displayed in a rectangular (or rectangular) form at a predetermined time. In addition, it is information displayed in a rectangular (or rectangular) form when a control command is executed in the server.

16 is a diagram of an embodiment in which an advertisement image 90, an information image 91, a group information image 92, or an order information image 93 are all displayed together. Can be displayed by a method of display.

At this time, the image is a used word for the convenience of the present invention, and it is of course possible to display the image in the form of a text file if necessary.

One or two information images 91, 92 and 93 are selected from the information image 91, the group information image 92 and the order information image 93, and one or two information images 91) 92 and 93 may be displayed together with the advertisement image 90. [

17 is a view of an embodiment in which only the advertisement image 90 is displayed, and the form of FIG. 17 may be displayed by the above-described various advertisement or information display method.

In this case, FIG. 17 shows an embodiment in which only one advertisement image 90 is displayed, but in some cases, two or more advertisement images 90 may be displayed in a list form.

18 is a diagram of an embodiment in which an information image 91, a group information image 92, or an order information image 93 are all displayed together. In the case where the form of FIG. 18 is displayed by the above- .

At this time, in the first case, only one or two information images 91, 92, and 93 among the information image 91, the group information image 92, and the order information image 93 may be displayed.

In the second case, two or more information images 91 may be displayed, two or more group information images 92 may be displayed, or two or more order information images 93 may be displayed.

On the other hand, as the third case, the first case and the second case may be displayed in combination.

- How two or more page ad images are displayed -

19 and 20 are views of an embodiment in the case where three pages of advertisement exist,

For example, assuming that there is an advertisement image 90 for "Ace shoes", an embodiment showing the case where the advertisement image 90 for the "Ace shoes" is three pages is shown in FIGS. 19 and 20 . In this case, the third page is only one embodiment, and the advertisement image means two or more pages. On the other hand, in the present invention, the advertisement image is expressed as text image. Image and text information may also be displayed together on a single ad page.

That is, when the first advertisement image 90 is displayed in various ways as in the previous embodiment of the present invention, if there are more advertisement images to be displayed, the second advertisement image 90-1 and the third advertisement image 90 -2) are sequentially displayed.

When the second advertisement image 90-1 and the third advertisement image 90-2 are sequentially displayed, the first advertisement image 90 is displayed and then a predetermined time (for example, a first advertisement image 90) may be displayed, the second advertisement image 90-1 may be displayed automatically. However, the second advertisement image 90-1 may be displayed when the first advertisement image 90 is displayed and then the next mark 90k is selected (selected through the input device 30).

20 is a view of an embodiment in which the view mark 90n is used. When the now view mark 90n becomes selected (selected through the input device 30), it is connected to the Internet site, that is, When the mark 90n is selected, it is connected to the Internet site by already stored URL information (URL)

- How the ad list or information list is displayed -

FIGS. 21 to 23 are views showing embodiments in which a plurality of advertisements or a plurality of pieces of information are displayed in a list form.

21 is a view of an embodiment showing an advertisement image list 80. In the advertisement image list 80, an A advertisement image 80-1, a B advertisement image 80-2, a C advertisement image 80-3, The B advertisement image 80-2, the C advertisement image 80-3, and the D advertisement image 80-4 are displayed on the display unit 80. At this time, the A advertisement image 80-1, the B advertisement image 80-2, the C advertisement image 80-3, ) Means different ads,

22 is a diagram of an embodiment showing the information image list 85. The information image list 85 includes an A information image 85-1, a B information image 85-2, a C information image 85-3, The B information image 85-2, the C information image 85-3, and the D information image 85-4 are displayed in this order from the A information image 85-1, the D information image 85-4, ) Means different information, and the information may be news information, group information, or order information,

21 and 22, the message mark 95a, the deletion mark 95b, the reduction mark 95c, the enlargement mark 95d, and the enlargement mark 95d described in the previous embodiment of the present invention, Now the view mark 90n or the next mark 90k can be included in FIG. 21 and FIG.

FIG. 23 is a view of an embodiment in which the view mark 90n is selected in FIGS. 21 and 22, that is, when one is selected in the advertisement image list 80 or the information image list 85, The relevant Internet site is displayed on the screen of the display 21,

For example, when the A information image 85-1 is selected from the information image list, the user is connected to the Internet through the ROI associated with the A information, and FIG. 23 shows that the connected Internet screen is displayed, There is a list view 88 and a deletion mark 95b,

When the deletion mark 95b is selected, the Internet screen shown in Fig. 23 disappears. When the list view 88 is selected, the display screen of the advertisement image list 80 of FIG. 21 or the information image list 85 of FIG. 22 is displayed again.

24 is a diagram of an embodiment showing a method of displaying an advertisement in cooperation with a server.

In the present invention, the image (or moving image) stored in the memory unit 35 of the terminal 20 is displayed on the display unit 21 of the terminal 20, but the image (or moving image) Display.

That is, the steps of receiving the image in real time from the server and displaying it on the display unit 21 are as follows.

1) A central processing unit (CPU) 25 of the terminal 20 determines a predetermined condition in which an image (or moving image) is displayed on the display unit 21 of the terminal 20,

2) When the image (or moving picture) is displayed on the display unit 21, the central processing unit (CPU) 25 requests the server 50 to transmit the image.

3) The controller 60 of the server selects image (or moving picture) data from the server database 55 and transmits the image (or moving picture) data to the terminal 20 through the wired / wireless Internet network.

4) The terminal central processing unit (CPU) 25 displays the transmitted image (or moving image) on the display unit 21.

The image (or moving image) may be text data. The image, moving picture or text data is an advertisement or information.

The number of the servers 50 may be one or more. That is, the first server 50-1, the second server 50-2, the third server 50-3, or the nth server exists. The terminal central processing unit (CPU) 25 transmits the image (or the image) to the first server 50-1, the second server 50-2, the third server 50-3, Video).

Then, the terminal central processing unit (CPU) 25 sets order to the first server 50-1, the second server 50-2 and the third server 50-3 or the nth server, Or video). At this time, the order may be a sequence of ordering, and may be determined according to a predetermined frequency,

That is, the frequency of requesting the advertisement to the first server 50-1, the second server 50-2, the third server 50-3, or the nth server may be the same or different, .

The data stored in the memory unit 35 and the data of the server 50 can be stored in the terminal memory unit 35 because the image (or motion picture) displayed on the display unit 21 of the terminal 20 can also be stored in the terminal memory unit 35. [ The data stored in the storage unit 55 may be alternately displayed, may be displayed at a predetermined frequency, and may be displayed by stochastic selection.

That is, when the data stored in the terminal memory unit and the data stored in the server database are alternately displayed on the display unit 21, one or more servers may be provided.

- Type of server -

The first server, the second server, the third server, and the nth server need not be all the advertisement servers. One or more of the servers may be the advertisement server and the remaining servers may be information providing servers. Or they may provide both advertisements and information on the same server,

25 is a diagram illustrating a method of an embodiment for increasing the efficiency of a displayed advertisement.

When the deletion mark 95b is clicked, the advertisement image disappears. However, if the rejection mark 95f is clicked, the corresponding type of advertisement is rejected.

For example, when a stock investment or a school advertisement is displayed on the display unit, when the reject mark 95f is clicked, the stock investment or school advertisement is not displayed on the display unit after that,

As a result, when the rejected advertisement 95f is an advertisement stored in the terminal memory unit 35, the terminal central processing unit 25 does not select an advertisement. When the rejected advertisement 95f is an advertisement received from the server, the terminal central processing unit transmits to the server that the rejected advertisement 95f is the selected advertisement. In this case, the control unit of the server does not transmit the reject mark 95f to the terminal that selected the reject mark.

At this time, not only the same advertisement in which the rejection mark is selected but also an advertisement similar to the advertisement in which the rejection mark is selected is also not displayed on the display. For example, if you mark the rejection of the school advertisement, the type of the school advertisement is not displayed together on the display unit.

- Order of information -

In the present invention, information can be ordered as described in the previous embodiments of the present invention. At this time, the order information includes an advertisement. That is, although a separate illustration of the present invention is omitted, an input window is additionally provided at a predetermined position for displaying an application execution screen or an advertisement, so that information can be ordered.

Then, the user can input a word, the word is displayed on the display unit 21 in a hierarchical form, and information can be ordered by selecting a desired word in the hierarchical structure.

- timer -

In the present invention, when the advertisement image (or moving image) is displayed on the display unit 21, the point (score) is increased. Therefore, the user may intentionally repeatedly display an advertisement on the display unit 21. That is, it is possible to repeatedly turn on and off the screen to display more advertisements (text data, images, or moving pictures) on the initial screen, and intentionally increase the number of calls or receive more calls.

Therefore, after the advertisement is displayed by adding the timer function, it is possible to display the advertisement again after a predetermined period of time. Here, the timer is an algorithm (clock circuit) having a function of measuring the time stored in the memory unit or the central processing unit in the portable terminal,

1) When the advertisement is displayed on the screen of the display unit 21, the terminal central processing unit 25 activates the timer.

2) The terminal central processing unit 25 confirms a predetermined time through a timer when a condition for displaying an advertisement on the display unit 21 (a condition in which the advertisement described in the previous embodiment of the present invention is displayed) If the time is not reached, the advertisement is not displayed even if the advertisement is displayed. On the other hand, when the predetermined time is reached, the advertisement is displayed in the condition that the advertisement is displayed.

For example, although the initial screen is a condition in which an advertisement is displayed, even if the initial screen is not set for a predetermined time of 1 minute (which is an example and does not necessarily mean one minute), the central processing unit 25 displays The advertisement is not displayed on the display unit 21 and the advertisement is displayed when the call is terminated after the call is received. However, if the call time is less than one minute, the central processing unit 25 ends the call So that advertisements are not displayed on the display unit 21.

In this case, preventing the advertisement from being displayed means not requesting reception of the advertisement data to the server or displaying the advertisement stored in the memory unit 35. In some cases, will be.

- Point accumulation criteria -

(1) Based on the number of points displayed on the display

In the present invention, an advertisement is displayed in various ways, and the point score is increased by reflecting the displayed information. That is, after the call, the advertisement is displayed by a method such as an initial screen, a popup window or a notification window, Different points can be increased by reflecting the number of exposures.

The point reference may also be different.

In other words, the point value of the advertisement received from the first server, the second server, the third server, or the nth server may be different, that is, when the advertisement received from the first server is displayed on the display unit 21 The point value and the point value when the advertisement received at the first server is displayed on the display unit 21 may be different from each other. In addition, the point value when an advertisement stored in the memory unit is displayed may be different.

Also, in some cases, the point can be determined by a value obtained by dividing the advertisement revenue obtained by displaying the advertisement on the n-th server by the total advertisement impressions, that is, the advertisement revenue obtained from the n-th server is A, If the number of times the advertisement received from the n-th server is displayed is TN, the point value generated when the advertisement is once displayed on the display unit 21 is "A / TN &

If the number of the n-th server advertisements displayed on the arbitrary terminal display unit 21 is N, the point value generated in any terminal related to the n-th server is "(A / TN) x N ". That is, the value obtained by multiplying the value of (A / TN) by the number of N. As a result, the point value may increase every time the advertisement is displayed, but the point value during a certain period can be determined by grasping the number of exposures over a certain period of time. At this time, the calculation of the point value is executed by the control unit 60 of the server or the terminal central processing unit 25.

(2) Point increase based on the method displayed on the display

Further, as described in the embodiment of Figs. 19 and 20, when two or more pages of the advertisement are displayed, the number of points is increased by viewing the advertisement of more pages. Meanwhile, When the image is displayed on the display, the point is increased further.

Further, when the member capable of creating the group information data creates the group information, the created information is transmitted to the member of the corresponding group,

At this time, a plurality of advertisement images are displayed on the display sequentially or in a sequence reflecting the predetermined probability frequency. However, when the group information is created, the group information is preferentially displayed on the display screen.

In addition, you can buy things, and if you do not purchase and pay for the items, the points worth as much as the purchased items will be reduced,

In addition, in the present invention, the word 'advertising image' or 'information image' is used in a unified manner. However, in reality, it does not mean that an advertisement or information is necessarily displayed in the form of an image.

- Ad exposure algorithm -

The number of times that the advertisement image 90 provided to the customer is displayed on the display and the number of times the advertisement 90 is selected is stored in the terminal memory or the database of the server, When displaying the displayed advertisement time in seconds, it is possible to set the coupon value by dividing by a predetermined value A (for example, 60).

Similarly, the coupon value can be determined by dividing the selected number of advertisements by an arbitrary predetermined value B (for example, 2).

When the coupon value is determined in the same manner as described above, the determined coupon value is provided to the customer. At this time, the data for setting the coupon value to the customer may be stored in the memory unit 35 of the terminal or in the database 55 of the server.

On the other hand, the customized advertisement may be provided in consideration of the type of advertisement selected by the customer, the age, sex, occupation, etc. of the customer.

- Algorithm performance (1) -

The manner in which the advertisement and information described in the embodiments of the present invention are displayed and how points are increased thus far. (CPU) 25 provided in the terminal of the present invention and the control unit 60 of the server. The algorithm executed by the terminal central processing unit is stored in the memory unit 35, And terminals communicate with each other through wired / wireless Internet.

That is, the advertisement display program language before and after the call and the The development tool is "Android Studio (google)", and the development software is "Java JavaVirtualMachines: jdk1.8.0_20", "compileSDKversion: API21 Android 5.0 (Lollipop)" or "buildToolVersion 22".

The program language and the program execution command of the message mark 95a or the deletion mark 95b are "OnTouchListener", "event.getAction ()", or "MotionEvent.ACTION_DOWN"

The way to make information available as a character is done by "passing using SmsManager provided by SDK", and the execution command is "sendTextMessage"

The push message function is to "communicate using AES256 encryption using Web Protocol", and the server uses JSON format to pass the curl to GCM (Google Cloud Messaging) server.

A method in which the terminal 20 server 50 communicates with the "php" server by encoding "UTF-8" into "URLEncoder" after converting "AES256 method"

The method of managing the members or managing the points of the members in the database 55 of the server 50 is a method using "PHP <-> MYSQL" and "Mysql Manager". This makes it possible to simplify query operations and provide support such as quick updating.

The method of displaying information on the smartphone initial screen display is possible by setting the "IF" condition. "IF" condition setting can be various setting such as initial screen, time, after using specific application or program.

On the other hand, if the object of the present invention is achieved, it does not necessarily mean that only the programming language or the development tool is used,

- Algorithm performance (2) -

The application of the present invention can operate in the form of a widget, and a method similar to the way in which various programs on the desktop of a smartphone are used is also used in the implementation of the present invention.

In order to select a specific mark (the deletion mark 95b, the reduction mark 95c, and the enlargement mark 95d) presented in the embodiment of the present invention and to execute the predetermined algorithm, when the mark is selected through the input device, (The area in which the mark exists), and determining whether or not to select the area.

The resizing of the ad image 90 may be implemented by scaling the ad image 90 view at a predetermined ratio. An example of how to resize an ad image can be implemented using android.graphics.Bitmap. However, the present invention is not necessarily limited to the above method.

In the meantime, among the features of the present invention, the text message sending method can be implemented by using a tool provided by Google, that is, the central processing unit of the portable terminal 20 in which the message mark 95a is selected in the advertisement image The character is transmitted to the portable terminal 20 by itself. For example, when the user selects the message mark 95a through his / her portable terminal, the portable terminal of Hong Gil Dong sends a character to the portable terminal of Hong Gil Dong (own portable terminal).

Of course, when the message mark is selected in the portable terminal without using such a method, the central processing unit may transmit the "message mark is selected" to the server, and the server may transmit the character to the portable terminal.

A Web protocol can be used as a method of transmitting an advertisement image displayed on a display of a wireless terminal, and this method is suitable for an unstable communication environment.

The advertisement file management can develop the AdFileManager to manage the related information pertaining to the advertisement, frequency of point and advertisement exposure, and download the advertisement file: ImageDownloadService to implement the advertisement file download function in the background. Also, the version management developed ParcingByVersion The server constantly updates the version information to diagnose whether or not the advertisement is downloaded.

The server communicates with the smartphone as a web protocol, and the server administrator can upload a new advertisement to the server and set the point size etc. to be paid to the member who downloaded the application.

To maintain the image display of the ad: WindowManager. LayoutParams. TYPE_SYSTEM_ALERT can be used to secure the top level display. The top-level display is to keep it from being hidden by other apps or images,

Touch recognition recognizes by using the TouchListener to respond to selections through the input device,

As a result, the above-described performance method that can be performed in the present invention can be performed by a predetermined algorithm in the central processing unit 25, and the data for executing the predetermined algorithm and algorithm is stored in the memory unit 35. [

In addition, there are a plurality of information data, the order of the plurality of information data is determined, and one or a plurality of pieces of information data are selected and displayed on the display. There is a plurality of group information data, and the plurality of group information data are sequenced, and one or a plurality of group information data is selected and displayed on the display. On the other hand, there are a plurality of order information data, the order information is ordered, and one or a plurality of pieces of order information data is selected and displayed on the display.

20: Terminal 21:
25: central processing unit (CPU) 30; Input device
35: memory unit 50: server
55: server database 60; The control unit
65: input unit 20; terminal
25: central processing unit 35: memory unit
70-1, 70-2: Text ads or information
80: Ad image list 85: Information image list
80-1: A AD image 80-2: B AD image
80-3: C AD image 80-4: D AD image
85-1: A information image 85-2: B information image
85-3: C information image 85-4: D information image
87: Internet site 88: List view
90: Ad image 93 Order information image
90-4: Next selection mark 90-3: Point display window
90-1: Second advertisement image 90-2: Third advertisement image
90k: Next Mark 90n: View Now
91 Information Image 92 Group Information Image
95a: Message mark 95b: Delete mark
95c: Shrink mark 95d: Zoom mark
95f: Deny Mark 140: Information Window
150: initial screen information 130: initial screen advertisement

Claims

In a system in which an advertisement image is provided before or after a call connection in a terminal equipped with a display and equipped with an input device capable of inputting information at the top of the display,
Wherein the size of the advertisement image is controlled by mark selection.

The system of claim 1, wherein the mark is a scaled mark and a scaled mark.