KR20140130298A - Terminal apparatus, advertisement management server and method for distributing contents inserted advertisement contents - Google Patents
Terminal apparatus, advertisement management server and method for distributing contents inserted advertisement contents Download PDFInfo
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- KR20140130298A KR20140130298A KR20130048376A KR20130048376A KR20140130298A KR 20140130298 A KR20140130298 A KR 20140130298A KR 20130048376 A KR20130048376 A KR 20130048376A KR 20130048376 A KR20130048376 A KR 20130048376A KR 20140130298 A KR20140130298 A KR 20140130298A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
- H04N21/2351—Processing of additional data, e.g. scrambling of additional data or processing content descriptors involving encryption of additional data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/26613—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel for generating or managing keys in general
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/835—Generation of protective data, e.g. certificates
- H04N21/8352—Generation of protective data, e.g. certificates involving content or source identification data, e.g. Unique Material Identifier [UMID]
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Security & Cryptography (AREA)
- Computer Networks & Wireless Communication (AREA)
- Databases & Information Systems (AREA)
- Theoretical Computer Science (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
A DRM content distribution method of a terminal apparatus is disclosed. The DRM content distribution method includes the steps of: requesting an advertisement management server to insert first advertisement contents to be inserted into first contents held in a terminal device; receiving, from the advertisement management server, first advertisement contents and identification information Generating first DRM content using the received first advertisement content, identification information of the received first advertisement content, and first content held in the terminal device, and receiving the generated first DRM content To the terminal device.
Description
The present invention relates to a terminal device, an advertisement management server, and a method for inserting and distributing advertisement contents into contents.
As computer technology has developed and popularized, the contents of general commerce (books, comics, recordings, movies, broadcasts, newspapers, etc.), which are produced, stored and managed in analog form, are becoming digitized.
It is easy to modify and copy (persistent high quality), easy to copy and modify even though it is used repeatedly indefinitely, and it is possible to transmit and distribute even a large amount of works in a short time using a high speed communication network The digital characteristics and advantages of easy to transfer and distribute are digitizing the analog form of work quickly.
However, the merits of such digital contents are also a factor that infringes on the rights and interests of original authors. Because it is the same as the original even if it has a copy, it weakens the intention to purchase the original, and because it is easy to modify and copy without the author's consent, the copyright theft becomes easy and the ease of delivery and distribution is illegal. It is possible to make even legal control impossible.
These negative factors can reduce the morale of the authors, reduce the willingness to make the works, and even cause the digitalization to hesitate. Therefore, there is a need for a technical protection device capable of efficiently managing copyright while fully utilizing the advantages of digital for digital contents.
In order to protect the interests and rights of digital contents, DRM (Digital Rights Management) technology has been applied to digital contents and various DRM methods have been used.
Here, the DRM is a right of each subject (content creator, distributor, distributor, user, copyright holder, etc.) participating in the lifecycle of digital contents (i.e., creation, processing, distribution and consumption of contents) And protects profits, and supports a series of technologies that support billing and payment processing for digital content usage.
Accordingly, the server for providing the digital contents using the DRM scheme encrypts and transmits the digital contents, and the license management server transmits the license to the legitimate user so that the legitimate user can reproduce and output the digital contents. Here, the license includes a digital content encryption key used for decrypting the digital content and digital content use right information, which is information about digital content use.
On the other hand, in the related art, there has been conventionally a case where a certain company displays advertisement contents on a homepage or a blog of a person requesting advertisement contents (product advertisement, company advertisement, performance advertisement, seminar advertisement, etc.) There was a service. For example, there was a service like Google's AdSense. However, such an advertisement service does not sufficiently reflect the various opinions of the person who wants to display the advertisement contents. For example, it is not possible to know in advance what ad content will be displayed on the homepage or blog of the user, and the advertisement content can be displayed only on a homepage or a blog managed by the user. In other words, it does not provide a way of inserting and distributing advertisement contents in own contents (for example, video, music, text, photo, image, etc.)
SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned needs, and an object of the present invention is to provide a method and system for displaying advertisement contents downloaded by a user who downloaded advertisement contents posted on an advertisement store, And the like), thereby preventing unauthorized duplication of own content, and using the content only after the use of the inserted advertisement content is completed.
Another object of the present invention is to provide a system and method for transmitting usage information (number of use, usage time, etc.) to an advertisement management server each time advertisement contents are used, And an advertisement management server and method.
According to another aspect of the present invention, there is provided a method for distributing a DRM content to a terminal device, the method comprising: requesting an advertisement management server for a first advertisement content to be inserted into first content held in a terminal device; Receiving identification information of the first advertisement content and the first advertisement content from the advertisement management server according to the identification information of the first advertisement content and the identification information of the first advertisement content received by the advertisement management server, 1 content, and distributing the generated first DRM content to another terminal device.
The method may further include transmitting the identification information of the first content, the identification information of the first advertisement content, and the encryption key used in generating the first DRM content to the advertisement management server.
The generated first DRM contents may include a DRM header and a DRM body. The DRM header may include identification information of the first advertisement content, identification information of the first content, The first advertisement content, and the first content encrypted with the encryption key.
According to another aspect of the present invention, there is provided a method of distributing a DRM content to an advertisement management server, the method comprising: receiving a request for a first advertisement content from a plurality of advertisement contents registered in the advertisement management server, Transmitting the identification information of the first advertisement content and the identification information of the first advertisement content to the first terminal device according to the request, and transmitting the first DRM content in the first terminal device And receiving the identification information of the first content, the identification information of the first advertisement content, and the encryption key used in generating the first DRM content from the first terminal device.
When the first terminal device distributes the first DRM content to the second terminal device, when the second terminal device uses the advertisement content in the first DRM content, the second terminal device distributes the first DRM content to the second terminal device, The method may further include receiving advertisement content identification information, usage history information corresponding to the first advertisement content, and first content identification information on the content held in the terminal device into which the advertisement content is inserted.
The method may further include updating the usage information of the first advertisement content using the received first advertisement content identification information, the usage history information corresponding to the first advertisement content, and the first content identification information have.
The method may further include receiving a license request for the first DRM content, issuing a first license for the first DRM content, and transmitting the issued first license to the second terminal device can do.
According to various embodiments of the present invention, compensation for the own contents produced by the user can be obtained through advertisement contents.
In addition, you can protect your own content created by DRM from the risk of illegal copying.
In addition, the usage status of the own content produced by the user can be confirmed through the advertisement content utilization status.
In addition, the advertiser who registers the advertisement content in the advertisement store can pay a reasonable advertisement cost through the accurate advertisement content utilization state.
Also, from the viewpoint of the ad store owner, it is possible to maximize the advertisement effect by allowing the user who wants to display the advertisement contents to directly select the advertisement contents and distribute the advertisement contents through various routes.
FIG. 1 illustrates a system for distributing DRM content into which advertisement contents are inserted according to an embodiment of the present invention. FIG.
FIG. 2 is a timing diagram showing operations of a DRM content distributor-side terminal device and an advertisement management server according to an exemplary embodiment of the present invention;
3 is a timing diagram showing operations of a DRM content user terminal device and an advertisement management server according to an exemplary embodiment of the present invention;
FIG. 4 is a block diagram illustrating a DRM content according to an embodiment of the present invention, and FIG.
5 is a block diagram illustrating an advertisement management server according to an embodiment of the present invention.
The following merely illustrates the principles of the invention. Thus, those skilled in the art will be able to devise various apparatuses which, although not explicitly described or shown herein, embody the principles of the invention and are included in the concept and scope of the invention. Furthermore, all of the conditional terms and embodiments listed herein are, in principle, only intended for the purpose of enabling understanding of the concepts of the present invention, and are not to be construed as limited to such specifically recited embodiments and conditions do.
It is also to be understood that the detailed description, as well as the principles, aspects and embodiments of the invention, as well as specific embodiments thereof, are intended to cover structural and functional equivalents thereof. It is also to be understood that such equivalents include all elements contemplated to perform the same function irrespective of the currently known equivalents as well as the equivalents to be developed in the future, i.e., the structure.
Thus, for example, it should be understood that the block diagrams herein represent conceptual views of exemplary circuits embodying the principles of the invention. Similarly, all flowcharts, state transition diagrams, pseudo code, and the like are representative of various processes that may be substantially represented on a computer-readable medium and executed by a computer or processor, whether or not the computer or processor is explicitly shown .
The functions of the various elements shown in the figures, including the functional blocks depicted in the processor or similar concept, may be provided by use of dedicated hardware as well as hardware capable of executing software in connection with appropriate software. When provided by a processor, the functions may be provided by a single dedicated processor, a single shared processor, or a plurality of individual processors, some of which may be shared.
Also, the explicit use of terms such as processor, control, or similar concepts should not be interpreted exclusively as hardware capable of running software, and may be used without limitation as a digital signal processor (DSP) (ROM), random access memory (RAM), and non-volatile memory. Other hardware may also be included.
In the claims hereof, the elements represented as means for performing the functions described in the detailed description include all types of software including, for example, a combination of circuit elements performing the function or firmware / microcode etc. , And is coupled with appropriate circuitry to execute the software to perform the function. It is to be understood that the invention defined by the appended claims is not to be construed as encompassing any means capable of providing such functionality, as the functions provided by the various listed means are combined and combined with the manner in which the claims require .
BRIEF DESCRIPTION OF THE DRAWINGS The above and other objects, features and advantages of the present invention will become more apparent from the following detailed description of the present invention when taken in conjunction with the accompanying drawings, in which: There will be. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail.
Various embodiments of the present invention will be described in detail with reference to the accompanying drawings.
FIG. 1 is a block diagram illustrating a system for distributing DRM content into which advertisement contents are inserted according to an embodiment of the present invention. Referring to FIG. 2 is a timing diagram illustrating operations of a DRM content distributor-side terminal device and an advertisement management server according to an exemplary embodiment of the present invention. 3 is a timing diagram illustrating operations of a DRM content user terminal device and an advertisement management server according to an exemplary embodiment of the present invention. 1 to 3, the
Hereinafter, a method for distributing DRM content into which advertisement contents are inserted through operations between the DRM content distributor's terminal 100 and the
Referring to FIGS. 1 and 2, a user of the DRM content distributor-
Hereinafter, for the sake of convenience of description, the case where the content held by the user of the DRM content distributor's
In this case, the
In this case, the DRM content distributor's
Meanwhile, the package that can be packaged into the DRM contents described above can be downloaded and installed in the
Then, the DRM content distributor's
In this case, the
The user of the DRM content distributor's
The operation of the DRM content
1 and 3, a user of the DRM content
When the user of the DRM content
When the use of the advertisement contents is completed in the DRM content user's
Then, the DRM content
In this case, the
Then, the
Then, the
Meanwhile, the DRM agent of the DRM content
Communication between the
Here, the
4 is a block diagram illustrating a DRM content distributor-side terminal apparatus according to an embodiment of the present invention. 4, the DRM content distributor's terminal 100 includes all or a part of an
The
Here, the
The
The
The
Particularly, when the user accesses the advertisement store provided by the
When the advertisement content and the identification information of the advertisement content are received from the
In addition, when the DRM content is generated, the
In addition, the
5 is a block diagram illustrating an advertisement management server according to an embodiment of the present invention. 5, the
The
The
The
The
In addition, in accordance with the generation of the DRM contents in the DRM content distributor's terminal 100, it is possible to generate the DRM contents by using the ID information of the DRM contents, the identification information of the advertisement contents included in the generated DRM contents, When the encryption key is received through the
In accordance with the use of the DRM content in the DRM content
When the use of the DRM content in the DRM content
According to various embodiments of the present invention, the compensation for the own contents produced by the user can be obtained through the advertisement contents.
In addition, you can protect your own content created by DRM from the risk of illegal copying.
In addition, the usage status of the own content produced by the user can be confirmed through the advertisement content utilization status.
In addition, the advertiser who registers the advertisement content in the advertisement store can pay a reasonable advertisement cost through the accurate advertisement content utilization state.
Also, from the viewpoint of the ad store owner, it is possible to maximize the advertisement effect by allowing the user who wants to display the advertisement contents to directly select the advertisement contents and distribute the advertisement contents through various routes.
Meanwhile, the method according to various embodiments of the present invention described above may be implemented in program code and provided to each server or devices in a state stored in various non-transitory computer readable media.
A non-transitory readable medium is a medium that stores data for a short period of time, such as a register, cache, memory, etc., but semi-permanently stores data and is readable by the apparatus. In particular, the various applications or programs described above may be stored on non-volatile readable media such as CD, DVD, hard disk, Blu-ray disk, USB, memory card, ROM,
While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, It will be understood by those skilled in the art that various changes in form and detail may be made therein without departing from the spirit and scope of the present invention.
100: DRM content distributor-side terminal device 200: advertisement management server
300: DRM content user terminal device
Claims (7)
Requesting the advertisement management server for a first advertisement content to be inserted into the first content held in the terminal device;
Receiving identification information of the first advertisement content and the first advertisement content from the advertisement management server according to the request;
Generating first DRM content using the received first advertisement content, identification information of the received first advertisement content, and first content held in the terminal device; And
And distributing the generated first DRM contents to another terminal device.
And transmitting the identification information of the first content, the identification information of the first advertisement content, and the encryption key used in generating the first DRM content to the advertisement management server.
The generated first DRM contents may include:
A DRM header and a DRM main body,
Wherein the DRM header includes identification information of the first advertisement content and identification information of the first content,
The DRM main body includes:
And the first content encrypted with the first advertisement content and the encryption key.
Receiving a request for a first advertisement content from a first terminal device among a plurality of advertisement contents registered in the advertisement management server;
Transmitting identification information of the first advertisement content and the first advertisement content to the first terminal device according to the request; And
Wherein the first DRM content is generated from the first terminal device in accordance with the transmission, the first DRM content identification information, the first advertisement content identification information, And receiving an encryption key.
And distributing the first DRM contents to the second terminal device in the first terminal device, when the second terminal device uses the advertisement content in the first DRM content, the first advertisement corresponding to the first advertisement content used, Further comprising receiving content identification information, usage history information corresponding to the first advertisement content used, and first content identification information on the content held in the terminal device into which the advertisement content is inserted .
And updating the usage information of the first advertisement content using the received first advertisement content identification information, the usage history information corresponding to the first advertisement content, and the first content identification information .
Receiving a license request for the first DRM content;
Issuing a first license for the first DRM content; And
And transmitting the issued first license to the second terminal device.
Priority Applications (1)
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KR20130048376A KR20140130298A (en) | 2013-04-30 | 2013-04-30 | Terminal apparatus, advertisement management server and method for distributing contents inserted advertisement contents |
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KR20130048376A KR20140130298A (en) | 2013-04-30 | 2013-04-30 | Terminal apparatus, advertisement management server and method for distributing contents inserted advertisement contents |
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Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
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CN107517394A (en) * | 2017-09-01 | 2017-12-26 | 北京小米移动软件有限公司 | Identify the method, apparatus and computer-readable recording medium of disabled user |
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Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
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CN107517394A (en) * | 2017-09-01 | 2017-12-26 | 北京小米移动软件有限公司 | Identify the method, apparatus and computer-readable recording medium of disabled user |
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