KR20140032023A - Method for controlling webpage - Google Patents

Abstract

The present invention relates to a web page control method. According to a first aspect of the present invention, the present invention provides a web page control system for controlling a web page, the first content and the second content-the content having the same product identification information as the first content- Providing a web page, detecting a scroll event for the web page, and changing the first content to third content—content having the same product identification information as the first content in response to the scroll event It includes a step. According to the present invention, it is possible to effectively deliver the content provided through the web page.

Description

How to control webpages {METHOD FOR CONTROLLING WEBPAGE}

The present invention relates to a web page control method, and more particularly, to a web page control method for selectively applying a scroll event for each content provided through a web page.

Recently, with the development of the Internet, contents provided through Internet web pages have been diversified, and in particular, online shopping mall web pages that enable purchase of products online have been activated.

In this regard, in a conventional shopping mall web page, image cuts related to products are arranged in a line from top to bottom in order to provide information necessary for a user to purchase, and as the user scrolls the web page, the image cuts are sequentially The information displayed on the product is provided to the user.

However, in purchasing a product, the user may be interested in a variety of factors. In particular, the user wants to obtain sufficient information about the appearance of the product in the case of design-oriented products, and also provides price information about the product and While it is desired to effectively obtain information about whether or not a seller to sell can be trusted, the above-described conventional method has a problem in that each of various pieces of information about a product cannot be effectively delivered to a user.

Therefore, there is a need for techniques to solve the above-mentioned problems.

However, the above-described background technology is technical information acquired by the inventor for the derivation of the present invention or obtained in the course of deriving the present invention, and can not necessarily be a known technology disclosed to the general public before the application of the present invention .

One embodiment of the present invention is to control a web page providing the content to effectively deliver the content.

In addition, an embodiment of the present invention has an object to effectively deliver content by selectively applying a scroll event for each content provided through a web page.

In addition, an embodiment of the present invention aims to increase the user's concentration on information about a product, particularly information that the product seller considers important (or information that the user (buyer) is most interested in).

According to a first aspect of the present invention as a technical means for achieving the above-described technical problem, a web page control system, a method for controlling a web page, the first content and the second content-the first content Providing a web page providing content having the same product identification information, and detecting the scroll event for the web page, and the third content-the first content in response to the scroll event Changing to a content having the same product identification information as the content.

In addition, according to a second aspect of the present invention, the web page control system, a method for controlling a web page, comprising a first frame and a second frame, and provides a first content through the first frame Providing a web page providing a second content through the second frame, the content having the same product identification information as the first content, detecting a scroll event for the web page, and the scroll event. And in response to the third frame, provide content having the same product identification information as the first content through the first frame.

According to a third aspect of the present invention, there is provided a web page providing a first content and a second content, the content having the same product identification information as the first content, and scrolling to the web page. Detecting an event, and changing the first content to a third content, the content having the same product identification information as the first content, in response to the scroll event. A computer readable recording medium having recorded thereon a program.

According to any one of the problem solving means of the present invention described above, the present invention can effectively deliver the content by controlling the web page providing the content.

In addition, according to any one of the problem solving means of the present invention, by selectively applying a scroll event for each content provided through a web page, it is possible to effectively deliver the content.

In addition, according to any one of the problem solving means of the present invention, the present invention can provide the content (for example, information about the product) from the viewpoint of the user (or buyer), the purpose of the content delivery (for example, Sales effect) can be maximized.

In addition, according to any one of the problem solving means of the present invention, the present invention increases the user's concentration on information about the product, in particular information that the product seller thinks important (or information that the user (or buyer) is interested). Can be.

1 is a block diagram of a web page control system according to an embodiment of the present invention.
2 is a block diagram of a web page control system according to an embodiment of the present invention.
3 is a flowchart illustrating a web page control method according to an embodiment of the present invention.
4 to 5 are exemplary views for explaining a web page control method according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, without excluding other components unless specifically stated otherwise.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a web page control system 100 according to an embodiment of the present invention.

The web page control system 100 may include a user terminal 10 and a content server 20, and the user terminal 10 and the content server 20 may communicate through a network N.

The network N may be a local area network (LAN), a wide area network (WAN), a value added network (VAN), a personal area network (PAN) a mobile radio communication network, or a satellite communication network.

The user terminal 10 may be connected to the content server 20 located at a remote location through the network N, or may be implemented as a computer, a portable terminal, or a television that can be connected to other terminals and servers. Here, the computer includes, for example, a notebook computer, a desktop computer, a laptop computer, and the like, each of which is equipped with a web browser (WEB Browser), and the portable terminal may be a wireless communication device , Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), Personal Handyphone System (PHS), Personal Digital Assistant (PDA), International Mobile Telecommunication (IMT) Handheld based wireless communication devices such as W-CDMA (Code Division Multiple Access) -2000, W-CDMA (W-CDMA), Wibro (Wireless Broadband Internet) terminals, can do. In addition, the television may include an Internet Protocol Television (IPTV), an Internet Television (Internet Television), a terrestrial TV, a cable TV, or the like.

The user terminal 10 may be installed with a conventional web client including a web browser and the like that can provide a web service.

In addition, the user terminal 10 may include a communication unit (not shown) that enables communication between external and internal components, and also a storage unit (not shown) that stores information necessary for the overall operation of the components. It may include.

In addition, the user terminal 10 may include an interface unit (not shown). The user terminal 10 may receive an input from the user or process and display the data to be displayed to the user. For example, the interface unit of the user terminal may be implemented as a touch screen or the like to receive input or display information, or a screen screen and a keyboard keypad may be divided into modules for displaying information and modules for receiving input. It can be implemented as.

On the other hand, the content server 20 may be implemented as a conventional web server that accepts a web connection from the user terminal 10.

The content server 20 may be, for example, a web server capable of providing a web service to the user terminal 10, for example, a server system of various web content providers such as a portal site server or an online shopping mall server. Can be. In addition, the content server 20 may be implemented as a group of server systems such as a load balancing server, a database server, including a web server.

The content server 20 may constitute a web page provided to the user terminal 10, and the user terminal 10 may display a web page configured by the content server 20 to the user.

On the other hand, Figure 2 is a block diagram of a web page control system according to an embodiment of the present invention.

As shown in FIG. 2, the web page control system 100 may include a display unit 210, an input unit 220, and a controller 230.

The display unit 210 is a module that can display a web page to a user. For example, the display unit 210 may be implemented as an interface unit of a user terminal.

In addition, the input unit 220 is a module that can receive an event (for example, a scrolling event for detecting scrolling, an event for adjusting the size of the display area of the webpage, etc.) for the web page, for example, of the user terminal It may be implemented as an interface unit.

In addition, the controller 230 is a module capable of processing various operations for performing the web page control method according to an embodiment of the present invention. For example, the controller 230 may configure a web page to be displayed to the user and provide the user with a view of the configured web page.

The controller 230 may be implemented, for example, in the content server 20 that provides a web service, or may be implemented in the user terminal 10 in which the web client is installed.

3 is a flow chart for explaining how the web page control system 100 (particularly, the control unit) performs the web page control method according to an embodiment of the present invention.

On the other hand, Figures 4 to 5 is an exemplary view for explaining a web page operating in accordance with the web page control method according to an embodiment of the present invention.

In particular, FIGS. 4 to 5 illustrate a web page 400 provided through the interface unit 11 of the user terminal 10. In connection with the dotted line shown in Figures 4 to 5 is a line for distinguishing from the parts described by other reference numerals for convenience of description.

Hereinafter, FIG. 3 will be described with reference to FIGS. 4 to 5.

The web page control system may provide a web page for the user to view through the display unit of the user terminal 10, and the web page may include content.

"Content" means various types of information that can be provided through a web page, and the content may include, for example, product identification information and a kind of content that can identify which product the information represented by the content relates to. Content type information to be identified may be included.

For example, two pieces of content representing information about the same product each have the same product identification information. For example, the content type information of each of the content representing the information in an image and the content representing the information in a video may be different from each other.

Such content may be provided to the user through a web page.

That is, the webpage includes a frame and may provide content through the frame. Herein, the term “frame” refers to an area that is preset to display specific content among the display areas of the web page. When content is provided through a frame, the border of the frame may or may not be displayed to the user along with the content.

Of course, the webpage may provide the content without including the frame, and in this case, an area where the content is displayed may be determined whenever the content is provided.

As described above, the webpage control system provides a webpage providing the first content and the second content (S310).

Referring to FIG. 4, the web page 400 displayed through the user terminal may have a size preset by the user terminal (for example, a resolution preset for the user terminal or a display area of the web page preset for the user terminal). Size).

The web page 400 may include a first frame 401 and a second frame 402, and provide the first content 410 through the first frame 401 and the second frame 402. Through the second content 420, which is different from the first content, may be provided.

In general, the shopping mall webpage reflects that the detailed information about the product is transmitted as text along with the image of the product. Hereinafter, the first content 410 is set as information representing the image of the product. The second content 420 may be set as textual information such as a name, a price, and seller information of a product represented by the first content. That is, the product identification information of the first content and the second content are the same, but the content type information may be set to be different.

Meanwhile, the webpage control system monitors whether a scroll event occurs for the webpage 400 and detects a scroll event when a scroll event occurs for the webpage 400 (S320).

"Scroll event" means an event that moves the display area of a web page. When a scroll event occurs, the display area of the web page moves, and the frame (or content) displayed through the display area moves with it. .

Scroll events throughout the present specification may occur on any position of the display area of the web page, and may occur at any point of the first frame and the second frame. The display device may be generated at any point of the display area for displaying the first content and the display area for displaying the second content. For example, a mouse pointer for generating a scroll event may be positioned at an arbitrary position of a display area of a web page, and the wheel of the mouse may operate to generate a scroll event.

The scroll event detected by the webpage control system may be determined according to a value preset by the webpage control system. For example, the scroll event that can be detected by the webpage control system may be a case where scrolling of the webpage itself occurs. Also, for example, a scroll event that can be detected by the web page control system may be a case where scrolling occurs more than a predetermined threshold (for example, when a command is input to cause the display area of the web page to move more than a predetermined range). Can be.

When detecting the scroll event, the webpage control system changes the first content to the third content in response to the scroll event (S330). In this case, the third content has the same product identification information and content type information as the first content.

In this regard, the web page control system may vary the method of changing the first content to the third content. For example, the first content may be changed to the third content by replacing the first content with the third content. In addition, for example, when the transition from the first content to the third content is animated (for example, the first content is disappeared while sliding to one side of the first frame, the third content from the other side of the first frame) The first content may be changed to the third content in such a manner that the first content is displayed by gradually sliding. The first content may be changed to the third content according to the above-described method, but the method of changing the content is not limited to the above-described example.

That is, referring to FIGS. 4 to 5, the webpage control system generates a scroll event on an arbitrary position of the webpage 400, for example, the second frame 402 illustrated in FIG. 4. Can be detected. In response to the scroll event, the web page control system may convert the first content 410 provided through the first frame 401 into the third content 510 as illustrated in FIG. 5. In addition, the web page control system provides the third content 510 through the first frame 401 and the second content 420 provided through the second frame 402 as shown in FIG. 5. You can keep it together.

The web page control method according to the embodiment described with reference to FIG. 3 may also be implemented in the form of a recording medium including instructions executable by a computer, such as a program module executed by the computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes any information delivery media, including computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

10: user terminal 20: content server
100: web page control system
210: display unit 220: input unit
230:

Claims (11)

As a web page control system to control a web page,
Providing a web page providing first content and second content, the content having the same product identification information as the first content;
Detecting a scroll event for the web page; And
And changing the first content to a third content, the content having the same product identification information as the first content, in response to the scroll event. The method of claim 1,
Detecting the scroll event,
Detecting a scroll event occurring at any point of the web page display area. The method of claim 1,
Detecting the scroll event,
And detecting a scroll event occurring at an arbitrary point of a display area displaying the first content and a display area displaying the second content. The method of claim 1,
The first content and the third content have the same content type information,
And the first content and the second content are different in content type information. The method of claim 1,
The first content and the third content is information representing a product image,
The second content is a web page control method, characterized in that the product information on the product. As a web page control system to control a web page,
Comprising a first frame and a second frame, providing a first content through the first frame, and provides a second content-content having the same product identification information as the first content through the second frame Providing a web page;
Detecting a scroll event for the web page; And
And providing content having the same merchandise identification information as the third content through the first frame in response to the scroll event. The method of claim 6,
Detecting the scroll event,
Detecting a scroll event occurring at any point of the web page display area. The method according to claim 6,
Detecting the scroll event,
Detecting a scroll event occurring at any point of the first frame and the second frame. The method according to claim 6,
The first content and the third content have the same content type information,
And the first content and the second content are different in content type information. The method according to claim 6,
The first content and the third content is information representing a product image,
The second content is a web page control method, characterized in that the product information on the product. A computer-readable recording medium having recorded thereon a program for performing the method according to claim 1.

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