KR20130118193A - Trusted events method and system - Google Patents

Trusted events method and system Download PDF

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Publication number
KR20130118193A
KR20130118193A KR1020120078017A KR20120078017A KR20130118193A KR 20130118193 A KR20130118193 A KR 20130118193A KR 1020120078017 A KR1020120078017 A KR 1020120078017A KR 20120078017 A KR20120078017 A KR 20120078017A KR 20130118193 A KR20130118193 A KR 20130118193A
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South Korea
Prior art keywords
event
winning
merchant
participation
information
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KR1020120078017A
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Korean (ko)
Inventor
박재우
석철숙
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박재우
석철숙
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Publication of KR20130118193A publication Critical patent/KR20130118193A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0212Chance discounts or incentives

Abstract

PURPOSE: A reliable event operating method and a system thereof are provided to enable one or more affiliated stores to participate in an identical event and jointly operate the event, thereby reducing event cost. CONSTITUTION: A user terminal (20) is connected with an event service server (10) and executes the demand of a user (2). The event service server is connected with one or more user terminals and provides an event service. An affiliated store terminal (30) is connected with the event service server and executes the demand of an affiliated store. An online/offline affiliated store (3) provides a coupon (70) with which the user can apply for an event. The user applies for an event by inputting an application code or an affiliated store code which are written on the coupon. [Reference numerals] (20) User terminal (homepage/application/mobile web); (3) On/offline member shop; (30) Member shop terminal (homepage/application/mobile web); (4) Manager; (40) Manager terminal; (70,BB) Coupon; (AA) Event service outline drawing; (CC) Participate in an event; (DD) Provide online or offline event coupons; (EE) Participate in an event through a member store site; (FF) Do business for the request of a member store; (HH) Search and participate in an event; (II) Provide event information, notify whether to win the prize, provide coupons and discount coupons; (JJ) Make a request for an event, customers participate in the event, payment process, issue coupons and discount coupons to customers participating in the event; (KK) Generate an event, provide an event coupon; (LL) Event management; (MM) Member management; (NN) Member store management; (OO) Payment management; (PP) Announcement list management; (QQ) Coupon management; (RR) Charged points management; (SS) Statistics management; (TT) Service management

Description

Trusted Events method and system

The present invention relates to a reliable event proceeding method and a service system for providing the same by transparently and objectively processing a winning process and a winner selection method in progressing an event on-offline.

Recently, our society is rapidly evolving due to the spread of smart phones that are spreading along with the development of IT technology. The one-man media era is opening, gaining the ability to connect to networks across time and space to perform a variety of meaningful and valuable activities.

To date, many companies use various methods such as coupons, book advertisements, points and mileage for customer marketing, and use them in customer marketing.In order to collect various information related to customers, various events are conducted on- and offline. This is becoming a major means of public relations and sales for companies. However, the event method to date does not guarantee the objectivity of the winning process and the reliability of providing the prize in the method of winning the prizes, and it is not transparent to the winner selection process, resulting in the distrust of the participants. There is also insufficient response. In addition, once a company provides event progress, coupon issuance, mileage accumulation, etc., when the customer visits, there is no active way to persuade the customer through an attractive offer (discount coupon transmission, etc.). .

Accordingly, the present invention is a reliable event method and system for objectively and transparently managing the overall event progression process, from the winning process, the winning result, and the prize payment, in the event of various events by the merchant on / offline.

In addition, the present invention is a reliable event method and system of the advanced concept that can allow one or more affiliates to participate in the same event to proceed with the event jointly to reduce the cost of entering the event, while providing a premium of a high cost structure.

In addition, the present invention can be trusted by the progressive concept that leads the customer to revisit the customer by sending a discount coupon to the customer continuously without collecting personal information for customers who participated in the event of the merchant on-offline Event method and system.

User terminal 20 on behalf of the request of the user 2 on the communication network including the Internet, merchant terminal 30 on behalf of the request of the affiliated store 3, manager terminal 40 on behalf of the request of the manager (4) It consists of an event service server 10 that provides the event-related services requested from.

The on-offline merchant (3) may provide an application ticket (70) that can be provided as a free gift when the product is sold or to enter an event for the purpose of promoting the promotion, and the user (2) is provided in the application ticket through the user terminal (20). Enter the identification information such as application code or merchant code, scan QR code or barcode, etc., or automatically issue through user identification information such as user telephone number and user ID entered at the merchant terminal when the merchant issues the application ticket to the user. You can participate in the game through the electronic ticket.

Preferably, the merchant can use the service more conveniently if the application is automatically issued to the user who has made a particular purchase, such as in conjunction with the payment system.

The reliable event method and system of the present invention by creating and promoting events that affiliates are dependent on the affiliate store, the participants also extend the existing event service method to participate only in the event of the affiliate store, while also providing an independent event service for each affiliate, It is characterized by extending the event service so that one or more merchants and multiple customers can participate in a single event. In addition, merchants provide useful benefits to customers by providing useful information such as discount coupons to customers who participated in the event, and merchants can be used as a means of inducing customers to revisit by designating a free time or a free day. have.

For example, Merchant A creates and promotes Event A providing Prize A, and users exposed to Event A of Merchant A can participate in Event A through the user terminal. At this time, if the prize A provided by the event A is in kind, it is recommended that the merchant A provides collateral points corresponding to the spot value of the prize A in order to prevent false prize events. If the prize A is a point, the point corresponding to the maximum number of event participants of the event A predetermined by the merchant A on the basis of the event participation point for the one-time participation of the user must be provided with collateral. That is, if the maximum number of participants in the event A of the merchant A is set to 10,000 and the event participation point is 100 points, the merchant A must set a million points corresponding to 10,000 X 100 points as collateral and set it as collateral. One point is earned as the points of Event A by subtracting 100 points from the points of Merchant A each time one user participates in Event A. When Event A ends and the winning date is awarded, the winner A is selected objectively and transparently by Event A's Event Winner A. If there are multiple winners or no winners, the winner is processed according to the winner method A set in Event A.

If Merchant A does not specify a special number of participants, Merchant A will deduct 100 points for each event A within the points pre-charged by Merchant A and accumulate points for Event A.

In addition, the event period of the end of the application period A and the winning time before the winning time transparently disclosed all the information on the event A before and after the winner A is selected, the user and merchants can confirm that By providing the means to ensure that the system is handled transparently in the selection of the winners as well as in the transparency of the winning process.

In addition, group events in which one or more small merchants participate, and joint events in which an unspecified number of merchants can participate without restriction of participation are possible.

In the case of a group event, if the event owner (the first affiliate that created the event) registers the participating affiliated party, the participating member can participate in the event.

In the case of a joint event, it may be generated by the service manager or automatically by the joint event management policy of the event service server. A joint event may have more than one joint event held simultaneously, depending on the size of the event participation point.

Each merchant participating in the joint event must set the maximum number of event participants for each affiliate and provide as many participation points as collateral before the event. If the maximum number of event participants is not set, the event proceeds within the limit of pre-charged points.

At this time, according to the merchant's promotion strategy or the situation of the merchant, the event participation rights are separately produced as prize participation rights, and the information to identify the merchant and the event is provided and provided to the users of the merchant as a free gift or to give a prize participation ticket at the merchant. Whenever you use the merchant terminal, you can enter the identification information to identify the user, such as the user's telephone number, you can give the prize. When users participate in an event through an event participation right or a prize participation right, or participate in an event through an affiliate online, the points of the participating event are subtracted from the points of the participating event and accumulated in the points of the participating event.

 If all of the collateral points of the merchant are exhausted before the event ends, the users of the merchant will immediately be restricted from participating in the event, and if the merchant recharges the points and sets new collateral, the participants can manage the event as much as the collateral points. do.

At this time, it is important that the winning process and prize payments be managed clearly and transparently so that users can trust them. Merchants should set points corresponding to the value of the prizes as collateral for the prizes to be provided according to the winning result of the event so that there is no problem in preventing the prizes and paying the prizes.

 In order to proceed transparently and objectively the winning process and results, merchants win the ceremony by using information that is open to all members of the public at specific cycles or times such as stock index, futures index, exchange rate, lottery number, and lottery winning number. Create a notification and associate it with the event. The users who participated in the event refer to the winning ceremony and apply for the winning number to the event. All event participation information that participated in the event will be disclosed transparently before the event application time is completed and the winning time is reached. Do it.

When it is time to win, all users who participated in the event will win if they match the winning number. At this time, when there are multiple winners or no winners, the winners are processed according to the winning policy of the event.

If you manage the event in the above way, you can increase the user participation in the event, and in the case of merchants that provide goods and services on-offline, such as shopping malls, marts, restaurants, etc., you can participate in the event every sale of goods / services It can be used for various marketing activities, such as providing an electronic application ticket or an application ticket in the form of printed materials to increase sales, and to use discount coupons as a means to induce the return visits of existing customers.

According to the reliable event method and system of the present invention, the following effects can be obtained.

-You can manage the entire process from the start of the event to the prize-winning prize in an objective or transparent manner.

-During the event or giveaway event, the operation of the winning number and the selection of the winner can be blocked at the source and the whole process can be reliably progressed.

-By adjusting the difficulty of winning variables and winning expressions, you can adjust the size of the event winners to enter the specific scale.

-More than one merchant can participate in the same joint event, so even a small merchant can conduct expensive and attractive prizes.

-Merchants can actively and actively market customers by sending discount coupons to customers who participated in events or giveaways.

-Merchants can expect strong sales growth during promotions by offering event tickets based on the use of goods / services.

-Prizes can be offered by processing into gift vouchers, which can be useful for various products, situations, places, and services. (For example, if you purchase Seoul Makgeolli, you will receive a packaged gift certificate.)

1 is a schematic diagram of an event service according to a preferred embodiment of the present invention.
Figure 2 is an overview of the event processing to promote and participate in the event in an on-offline affiliated store according to a preferred embodiment of the present invention.
3 is an example of event exposure combined using a service API in an online merchant in accordance with a preferred embodiment of the present invention.
4 is an example of an event application ticket according to a preferred embodiment of the present invention.
5 is an example of a winning variable and a winning expression for each event period according to a preferred embodiment of the present invention.
6 is a flow of event generation and winning according to a preferred embodiment of the present invention.
7 is a schematic diagram of an event service flow according to a preferred embodiment of the present invention.
8 is an example of event generation and notification flow according to a preferred embodiment of the present invention.
9 is a flow in which an affiliate issues an event entry right according to a preferred embodiment of the present invention.
10 is a flowchart of event participation according to a preferred embodiment of the present invention.
11 is a flowchart illustrating event participation information input according to an exemplary embodiment of the present invention.
12 is a flowchart of selecting a winner of an event service server according to an exemplary embodiment of the present invention.
Figure 13 is a flow for performing marketing activities of merchants according to a preferred embodiment of the present invention.
14 is a screen example of a user application according to a preferred embodiment of the present invention.
15 is a screen example of an affiliated store application according to a preferred embodiment of the present invention.
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Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In addition, the terms described below are defined in consideration of the functions of the present invention, and these may vary depending on the intention of the user, the operator, or the precedent. Therefore, the definition should be based on the contents throughout this specification.

1 is a schematic diagram of an event service according to a preferred embodiment of the present invention.

User terminal 20 on behalf of the user 2 on a communication network including the Internet, and merchant terminal 30 on behalf of the merchant 3

It consists of an event service server 10 that provides the event-related services requested from the manager terminal 40 on behalf of the manager (4).

The on-offline merchant (3) may provide an application ticket (70) that can be provided as a free gift when the product is sold or to enter an event for the purpose of promoting the promotion, and the user (2) is provided in the application ticket through the user terminal (20). You can enter the application code or the shop code and enter the event. The application ticket 70 may be printed and provided in the form of a ticket, but issuing the application ticket directly to the member's account accessed through the member terminal or in the form of a hypertext including information on a text message, a barcode, a QR code, and an application ticket. It can also be processed and provided via email, messenger, etc.

The event service method and system of the present invention by creating and promoting the event that the affiliate is dependent on the affiliate, the participants also extend the existing event service method to participate only in the event of the affiliate, independent event service for each affiliate, as well as one single event To extend the limits of the existing event service and secure reliability and transparency to enable group events involving one or more merchants and multiple customers, and joint events involving all merchants and all users. It is characterized by being able to participate more actively in the event.

In the figure, if the affiliated store A performs a standalone event only for the affiliated store A that provides a prize A, the affiliated store A generates and promotes the standalone event A. Users exposed to Merchant A's Standalone Event A can participate in Standalone Event A through the user terminal. In this case, when the prize A provided by the stand-alone event A is in kind, it is preferable that the merchant A provide a point corresponding to the spot value of the prize A as collateral in order to prevent a false prize event. If the prize A is a point, the point corresponding to the maximum number of event participants of the stand-alone event A designated by the merchant A in advance based on the event participation point for the user's one-time participation is provided with collateral. In this case, if the merchant has a large capacity, such as a large company, the economic ability to provide enough for the prize, and in the case where the reputation of the company or the basic trust is formed through the transaction, it is more effective to apply the service flexibly by applying exceptions to the collateral setting. to be. In the case of collateral setting, if the maximum number of participants in stand-alone event A of affiliated store A is 10,000 and the event participation point is 100 points, merchant A must set 1 million points corresponding to 10,000 X 100 points as collateral. The point set as collateral is deducted 100 points from the affiliate store A's points every time one user participates in the standalone event A and accumulates the points of the standalone event A. At this time, the fee for the event may be separately charged to the merchant A or set a partial rate of the winnings can be managed separately into the net payout payment portion and the fee portion. When stand-alone Event A ends and the winning date is selected, winner A is selected objectively and transparently by Event Winner A of Stand-alone Event A. If there are multiple winners or no winners, the winner is processed according to the winning method A set in Standalone Event A. . At this time, the event participation will be closed on the day of the winning date and the event participation information will be disclosed before the lottery starts, and when winner A is selected after the lottery, it will be able to compare it with the event participation information. It is desirable to block the operability of Winner A at the source.

In addition, group events in which one or more small merchants participate, and joint events in which all affiliates can participate without restriction of participation are possible.

In the case of a group event, if the event owner (the first affiliate that created the event) registers the participating affiliated party, the participating member can participate in the event.

In the case of a joint event, it may be generated by the service manager or automatically by the joint event management policy of the event service server. A joint event may have more than one joint event held simultaneously, depending on the size of the event participation point.

Each merchant participating in the joint event is expected to participate in each event before the event participation, and recharge the number of participating points in advance in advance. At this time, according to the merchant's promotion strategy, the event participation ticket may be separately produced as a prize participation ticket, and the information for identifying the merchant and the event may be provided as a free gift to users of the merchant. When users participate in an event through an event participation right or a prize participation right, or participate in an event through an affiliate online, the points of the participating store are subtracted from the participating event and accumulated in the winning points of the participating events.

If the merchant has exhausted all the points pre-charged before the end of the event, the affiliate is limited to participating in the event, and if the affiliate charges the point, it manages to participate in the event as much as the point.

At this time, it is important that the winning process and prize payments be managed clearly and transparently so that users can trust them.

Merchants should set points corresponding to the value of the prizes as collateral for the prizes to be provided according to the winning result of the event so that there is no problem in preventing the prizes and paying the prizes.

 In order to proceed transparently and objectively the winning process and results, merchants win the ceremony by using information that is open to all members of the public at specific cycles or times such as stock index, futures index, exchange rate, lottery number, and lottery winning number. Create a notification and associate it with the event. The users who participated in the event refer to the winning ceremony and apply for the winning number to the event. The event application ends before the winning time, and when the event ends, the user can save and manage the event application information applied to the event so that the user can check the event application information before the event and the winning information after the winning. The comparative analysis allows anyone to trust the information about the event winner. When the winning time is reached, all users who participated in the event will win if they match the winning number by applying the winning variable to the winning ceremony of the event. At this time, when there are multiple winners or no winners, the winners are processed according to the winning policy of the event.

If you manage the event in the above way, you can increase the user participation in the event, and in the case of merchants that provide goods and services on-offline, such as shopping malls, marts, restaurants, etc., you can participate in the event every sale of goods / services It can be used for various promotional activities, such as providing a voucher for entry and using it to increase sales.

Figure 2 is an overview of the event processing to promote and participate in the event in an on-offline affiliated store according to a preferred embodiment of the present invention.

In the case of an online merchant, the effect of the present invention can be further enhanced by allowing the homepage or shopping mall to directly interwork through the service API 15 provided by the event service method and system of the present invention. In the case of an online merchant, an API call may be used to directly participate in the event (35) in the merchant's site, or participate in the event (36) by clicking a link to the event.

In the case of an offline merchant, when the product / service is purchased and the application ticket 50 is received for the event, the application ticket 50 is connected to the user terminal 20 to enter the merchant identification information and the event participation information of the application ticket. Can participate

If you want to participate in the giveaways / events in the promotion of merchandise merchandise / service sales on-offline, it is more effective to manage only the minimal information of the merchant information and event application information without inputting additional personal information.

In the case of the event server 10, a single event exclusively performed by a single affiliate 13, a group-type event 12 in which only a few limited affiliates participate, and a joint event that is entirely open are also available. .

In particular, in the case of the group event (12), it is limited to several affiliates such as Samsung Life, Sangsum Card, and Samsung Electronics, or limitedly affiliated with several affiliates in Sinjeong 3-dong.

The joint event 11 is composed of several levels according to the participation point, the merchant can perform the event by selecting the appropriate joint event according to the participating point.

For example, an orange event with 10 participation points, a pineapple event with 50 points, a banana event with 100 points, a banana event with 100 points, a mango event with 500 points, and a kiwi event with 1000 points Can be provided. In the case of providing 300 points for the purchase of goods / services, it is preferable to provide three event application tickets for participating in the banana event having 100 points of participation.

3 is an example of event exposure combined using a service API in an online merchant in accordance with a preferred embodiment of the present invention.

As shown in Fig. 3, the event exposure portion indicated by a dotted line at the bottom shows the accumulated winning points at the current time in real time and integrates the API to apply for the event. I can show you. This is a positive effect on the sales of merchants by the customers of the merchants acting favorably on the sales capability and service quality of the merchants.

If a user accumulates hundred points for the purchase of a business card and the prize winning points are greatly increased, the user may think that the affiliated store has high sales and customer preferences. This will have a significant impact on the merchant's promotions and sales strategy and will greatly improve sales.

4 is an example of an event application ticket according to a preferred embodiment of the present invention.

The event entry ticket must be able to identify the affiliate code and entry number that can identify the affiliate. At this time, by operating the application number in conjunction with the event identification number to know the event through the application number can use the present invention more effectively.

When online and offline merchants sell goods and services, they can provide the prizes to the products and services as free gifts, and the user enters the merchant code and entry number of the prizes and enters the event.

5 is an example of a winning variable and a winning expression for each event period according to a preferred embodiment of the present invention. In order to manage the event winning process and results objectively and transparently, a winning ceremony is prepared and managed. The winning variable may be utilized by varying a variety of known constants according to the winning cycle and the event start-end cycle by month, week, day, hour, as shown in [1. The winning ceremony is easy and easy to understand as shown in [2. Example of winning ceremony] of FIG. 5, but the present invention is more effectively adjusted if the difficulty of the winning ceremony is properly adjusted so that there are not too many winners according to the event participation and the expected maximum number of entries. Applicable In the process of calculating the winning variable by applying for the event by the winning ceremony, the winner is selected by applying the winning variable step by step to the quiz form, etc. If the winning variable is entered, the winning expression is automatically calculated. The present invention can be applied more effectively. If the winning ceremony is “Winning number = First lottery number on April 7 * Last lottery number on April 7 + KOSPI index as of April 6”, the event participant is the first lottery number on April 7 And the last lottery winning number on April 7, and the KOSPI index on April 6, will participate in the event.

If the lottery winning numbers on April 7th were 11,28,29,35,40,42 and the KOSPI index on April 6th was 1983.45, the winning numbers were entered by substituting the winning variables in the above formula = 11 * 42 + It is written as 1983 (decimal truncation). Accordingly, the winning number is 2445. All participants who participated in the event will be able to see the result of the lottery as soon as the lottery is completed on April 7 after the end of the event.

6 is a flow of event generation and winning according to a preferred embodiment of the present invention.

Inputting event basic information; Selecting an event winning variable; Creating an event winning ceremony; Generating and informing an event; Participating in the event by the user; Closing the application for the event on the winning date, and notifying the application information about the event so far applied or notifying the related information individually; At the time of winning, calculating and determining the winning number; Confirming whether or not the event has been won by transmitting the winning information to the winner and the merchant;

Providing a prize; Proceed through.

7 is a schematic diagram of an event service flow according to a preferred embodiment of the present invention. Merchant generating and notifying the event (F100); Merchant issuing an event entry ticket to the user automatically and manually, providing an event entry ticket, such as gift certificates (F300); Participating in the event by the user exposed to the event of the affiliated store (F400); Selecting a winner and notifying the winner of the event (F400); It has a feature to proceed through the step (F500) to give a prize to the event winner.

After the event is finished, the event participation information is determined and announced before the winner is selected, the expected winning prize and the number of winners are notified in advance for each user, or when the user requests the game, the winning information is provided. It is more effective to provide the participation information and the winning information after winning to ensure the reliability of the winner process as well as to ensure the reliability throughout the event process by blocking the operability of the winner.

8 is an example of event generation and notification flow according to a preferred embodiment of the present invention.

The login step F110 is a step of logging into the system with an ID and password subscribed by a system administrator or a merchant manager. Whether the event is a regular event, a winning cycle (selectable days / weeks / months, etc.) of the regular event, the event generation step F120 is a step of generating an event by selecting an event type.

When creating an event, the event type is divided into a period event, a regular event, and a period event. Period event is a way to draw the event participants who entered during the specific event period during the start period and the end period at the designated lottery date. Regular Event and Periodic Period Event is a method of drawing an event according to the event drawing cycle for a specific period or several times every cycle, and can enter only once with one event entry ticket. In case of regular event and period period event, event participation time, event deadline time, event lottery time, and event winning method have the same time period and method. For example, from March 1, 2012 to March 30, 2012, each week will run from 9:00 a.m. to saturday 8:00. The winners will be announced at 9:00 a.m. every Saturday. At this time, if the winning variable is selected as the first, second and third lottery numbers to be won every week and the winning ceremony consists of the first lottery number X second lottery number and the third number lottery number, if the weekly lottery wins during the winning period, Winners will be determined and the winner with the correct winning number will be selected as the winner.

Event registration and storage step (F130) is a step of storing and registering the event information generated as described above in the event service server.

In the event registration, it is desirable to check the maximum number of participants and unit event participation points in case of standalone event, and to make sure that the points are accumulated as necessary, so that the insufficient points are charged before the start of the event. The necessary event points and insufficient points are calculated as follows.

Required Event Points = Maximum Event Participants * Unit Event Participation Points, Insufficient Points = Required Event Points-Current Holding Points

In case of joint type / group type event, each merchant will issue a ticket using charging points, so it should be issued only within the charging point of the merchant.

Event basic information input step (F121)

Event Name

Event Type: Questionnaire, Advertisement, Purchase, Participation, Mission, Other

-How to participate and qualification

Event content: questionnaire, advertisements, missions (must be accompanied by links to perform related missions such as purchases, viewing, participation, etc., and authentication methods to verify that they have been carried out), other timed events, and start dates , End date

Winning Date: Winning Date, Winner Announcement Date, Winner Announcement Method

All merchants must recharge charging points or provide collateral for prizes as needed for the maximum number of participants at the time of event creation.

In case of Point type, Unlimited type analyzes the traffic participating in the event every day and if it exceeds the merchant's credit, stops the event of the merchant until the credit limit increases and notifies the merchant (Automatic and manual notification by the manager).

-Event Prizes: 1st, 2nd, 3rd place winners and prizes? Considering the prize registration screen and, if necessary, distinguishing and organizing the winning ceremony for each ranking, it is possible to proceed with the event more effectively.

-How to pay event prizes: If there are no winners for each ranking, you must decide how to handle them. Also, if you are paying points or paying in kind, you must also consider how to pay.

Event winning variable selection step (F122)

Depending on the event period, the winner will be selected as the winner.

For example, if you want to run a monthly event, you can select the last two lotto numbers last week and six lucky numbers each week, two weeks, three weeks and four weeks.

At this time, the reference date of each winning variable is set not to exceed the event end date.

The event winning ceremony creation step (F123)

Draw a winning expression by combining winning variables and operations.

The winning ceremony can be applied to the present invention more effectively if you manage the winning ceremony by number.

9 is a flow in which an affiliate issues an event entry right according to a preferred embodiment of the present invention.

The merchant performs a step (F310) to log in.

Selecting a target event for issuing the event entry ticket, inputs the user information to be issued, and inputs the issue quantity (F320). Issuing the application ticket (F330) issuing an application ticket issued automatically or manually based on the event application ticket information of the F320, deducting the points according to the event issuance ticket from the charging point of the merchant and text message to the target user Alternatively, it is a step of providing an event application right to the user by directly updating and issuing a message such as an e-mail accompanied by a separate hyperlink and information on the application right of the user account.

At this time, the merchant can set the event and the quantity information that can participate, and the entry ticket composed of printed goods in the form of a gift voucher can be immediately provided to the user without additional procedures such as login.

10 is a flowchart of event participation according to a preferred embodiment of the present invention.

Member login step (F310) is a process for the user to log in to the user terminal automatically or manually with an identifier that can identify the member.

The member identifier may be an ID, a member's phone number, device information, and the like, and the present invention may be more conveniently applied to the user by automatically logging in for ease of use. The event application right confirmation step (F320) is performed, and if there is an application right, the event search and selection step (F330) that can be participated is performed. At this time, the event entry ticket may be provided in the form of a printed entry ticket, but may be provided including information on the event entry by being expressed as a text message or hypertext. At this time, when the user clicks on the text or hypertext, the user terminal is automatically installed according to whether the user terminal is installed, and the information on the event is set so that the present invention can be used more effectively. In addition, the event entry ticket can be issued to a specific user for a merchant, in this case, if a member has a user terminal installed, the application automatically updates the application ticket information of the server to enter the event, and if the user terminal is not installed, the text message You can apply for the event by updating the location information and event application right information for the installation of the user terminal.If the user terminal is installed, the user can conveniently participate in the event by updating only the event application right information for the user. To help.

The user inputs the affiliated shop identification information and the event application information in the application ticket through the event application information input step (F335) and confirms that the application ticket is valid in the event service server. By entering the event entry information, it is determined whether the corresponding event is within the validity period, and when the expiration date has passed, it is notified that the expiration date has expired. In addition, event entry information can be entered by hand, but it is more effective to easily input it through a barcode or QR code and the related QR code reader application or barcode reader application.

The validity determination step (F336) may be limited to the event entry for a variety of reasons, such as the event period, the maximum number of participants, regional, age, gender reached the maximum number of participants. The validity of the event application right is determined by checking whether there is an event that can participate in the event, whether the event can participate, or whether the event entry right has lost its validity period.

Event participation information input step (F340) is the request information to prove the provision of personal information, survey response, mission performance, and the performance of other requested actions to achieve the participation conditions in the event, depending on the type of questionnaire or advertisement, listening, mission, and other events Enter the event participation information such as.

Event participation number input step (F350) is to query the event winning variable and the winning ceremony, enter the participation number for the corresponding event winning, at this time, if you can automatically recommend the number that other members of the prospective candidate has not selected It can be used effectively. Or choose another member to pick the number you choose the most. In addition, if the entered number is a combination of the winning variable and the number that cannot be calculated in the winning expression, the input number is re-entered. In order to use this more effectively, the member directly inputs the winning variable in the UI and generates the winning number through this, so that the service can be more effectively provided. Members can check the combination of the winning variable from the event participation number entered at any time to check the combination of the winning variable on the event winning date in the future to provide a more effective service can be confirmed more easily and quickly.

The event participation information storing step (F360) checks whether the event validity period has elapsed and stores it. If it is within the validity period of the event at the beginning but exceeds the validity period during storage, the event participation time must be notified and terminated. When the event participation information is stored, the event affiliates participating members are subtracted points corresponding to the event participation points and service fees from the pre-charged charging point according to the event type.

11 is a flowchart illustrating event participation information input according to an exemplary embodiment of the present invention. A participating store check step (F341) is performed as a participation event, and a reference point checking step (F342) of the participating event is performed. Checking the reference point of the participation event is to check the points that are earned to the user according to the event once participates, whenever the user participates in the event generated by the merchant is deducted as much as the reference point from the merchant to earn to the user. In the merchant's charging point check step (F343), the merchant checks the charging point set in consideration of the total number of participants or the maximum number of participants planned in advance for the event. Participation determination step (F344) is to check the necessary points through the maximum number of participants X basic point according to the number of entries that the merchant wants to provide or the number of users to participate in the event to determine the availability. If the charging point is less than the reference point for one participant, the event participant cannot participate. In this case, the present invention can be applied more effectively by informing the user that the event has reached the maximum number of participants and notifying the affiliated store to determine whether the affiliated store proceeds with the additional event or the current situation.

Event participation point deduction step from the charging point of the merchant (F345), since the user of the merchant participated in the event through the application ticket or online link provided by the merchant, the number of event points should be subtracted.

Merchant point usage history and the remaining charging point information storage step (F346) stores the charging point of the affiliate store in association with the affiliate store. At this time, the history of charging point usage of the merchant is also stored.

12 is a flowchart of selecting a winner of an event service server according to an exemplary embodiment of the present invention. The event server determines a winning time for each winning time period (F410); If it is a winning time, a step (F420) of searching for all event list information to be won at the current time is performed. Checking whether it is the end of the list is performed (F430), and if it is not the end of the list, the step of sequentially loading event information (F440) is performed.

If it is the end of the list, exit. In step F450, the event variable is checked and the event variable value is determined through the loaded event information.

The event winning variable input step may be automatically input by an association by the system or manually by an administrator. At this time, if the system automatically updates the variable value for the event in cooperation with the relevant authorities, the effect of the present invention can be further increased. When the event variable value is determined automatically or manually as described above, the winning number calculation step F460 is performed by the event winning expression. Calculation of the winning number by the winning formula is automatically made, so you can check the winning number if only the winning variable is determined. Once the winning number is determined, the user who matches the winning number is selected from the event participants and selected as the winner, and the user and the merchant are notified that the winning number is selected. If there are separate winning formulas for each rank, the steps F450 to F470 must be repeated according to each rank. The winners' numbers and winners will be announced on the service homepage, various media, and service accounts such as Facebook and Twitter.

Figure 13 is a flow for performing the marketing activities of the merchant according to an embodiment of the present invention. Merchant enters a coupon, discount image, content, expiration date, coverage, usage restrictions, such as coupons, discount information by performing the step (F610) to create and register a coupon, discount coupon, coupon, discount coupon Is issued to a suitable target customer (F620). The detailed flow includes the steps of classifying customers according to various customer segmentation strategies such as period, characteristics of visiting customers, visiting days, service use field, and selecting the corresponding customers as coupons or discount coupons (F621); Selecting a coupon to be issued to the selected target customer, a discount right (F622); This is completed by performing the step F623 of issuing a coupon.

14 is a screen example of a user application according to a preferred embodiment of the present invention.

15 is a screen example of an affiliated store application according to a preferred embodiment of the present invention.

2: user 3: merchant 4: manager
20: User terminal 30: Merchant terminal 40: Administrator terminal
10: event service server

Claims (17)

On the communication network including the Internet, a user terminal connected to the event service server for the user's request and an event service server connected to at least one user terminal on the communication network including the Internet to provide an event service. Set up a winning expression that is expressed in the form of a formula by using objectively revealed winning variables such as stock index by country, futures index by each country, exchange rate by each currency, lotto number, pension lottery number, specific stock price, and specific stock trading volume. The overall process of the event to manage the winning result of the event by guessing the winning number by the user participating in the event to determine the winning number through the winning variables and the winning expression by controlling the winning process and results of the event. Reliable events characterized by managing the Method and system
The method of claim 1,
Before the event is closed and the lottery, the event method and system further comprising the step of disclosing the participation information for the event so that the number of winners cannot be manipulated after the lottery is completed.
The method of claim 1, further comprising an affiliated terminal connected to an event service server on a communication network including the Internet and performing an affiliated store's request, wherein the affiliated store generates an event through an affiliated terminal or generates an event in advance in an event server. Reliable event methods and systems with the ability to participate and conduct events jointly with multiple merchants
3. The reliable event method and system of claim 2, wherein the event progressed by the affiliated store comprises a group event in which one or more affiliated stores with a certain identity gather together and proceed simultaneously.
The reliable event method and system according to claim 1, wherein the winning variable is input by the administrator manually when the winning variable of the event is confirmed, or automatically sets the winning variable of the event automatically through the system.
The method of claim 2, wherein the affiliated store calculates an event reference point as much as the number of participants aimed at the affiliated store and provides the points as collateral in advance, so that the customer of the affiliated store enters the event with an application ticket through the affiliated store code or the affiliated store customer When you issue an entry ticket by entering information identifying the customer, such as a telephone number, or participate in an event online through the merchant's homepage, etc., one time from the event collateral points accumulated or charged by the merchant in response to one event entry Reliable event method and system characterized by deducting points for attending events
7. The reliable event method and system of claim 6, wherein the entry ticket is printed and provided offline as a separate gift certificate, and can be provided as an image, an e-mail, a text message, etc., designed online.
5. The method of claim 4, in the case of a group event, affiliated stores, such as Samsung Life Insurance, Samsung Card, etc., which are affiliated with one or more of the same area or based on a specific region, are formed in solidarity with each service sector or share members' identity such as members of a specific meeting. This event is a gathering of one or more events at the same time, the group event is exposed to all the users of all the participating merchants participating in the group event, a reliable event, characterized in that all users of the participating affiliates participating in the event can participate in the event Method and system
User terminal connected to the event service server on the communication network including the Internet and acting for the user's request, Merchant terminal connected to the event service server on the communication network including the Internet and connected to at least one user and the merchant In the event service system consisting of an event server for providing an event service,
1) the merchant creating and informing the event;
2) the merchant issuing the event entry ticket automatically and manually to the user, providing the event entry tickets, such as gift certificates;
3) the user exposed to the event of the merchant participating in the event;
4) selecting the winners and notifying them of the event winning date;
5) through the step of giving a prize to the event winners
Reliable event methods and systems characterized in that they are performed;
The method of claim 9, wherein the generating and notifying of the event
1) the merchant logging in;
2) generating an event;
3) registering and storing the event;
Reliable event method and system, characterized in that performed including
The method of claim 10, wherein the event generation step
1) inputting basic event information;
2) setting an event winning variable;
3) creating an event winning ceremony;
Reliable event method and system, characterized in that configured to include
11. The method of claim 10, wherein the basic event information is
Confidence characterized by consisting of at least one of the event name, event type, event participation method, event participation qualification, event content, start date, deadline, lottery date and lottery time, winner announcement and presentation time, winner selection method, Event Method and System
The method according to claim 9,
Merchants automatically and manually issue event tickets to users, providing event tickets, such as gift certificates;
1) logging in to the merchant;
2) inputting event entry information;
3) issuing a ticket;
Reliable event method and system, characterized in that performed including

The method according to claim 9,
Event participation flow of users
1) a user executing a user terminal to log in manually or automatically or log in to a service homepage;
2) checking whether the entry right;
3) If you have an entry ticket, enter the event entry information automatically through QR code scanner, barcode scanner, etc., or manually enter the entry identification information to apply for the event, or online at the merchant's online homepage or application provided by the merchant. Step to apply
4) inputting event participation information;
5) entering a winning number according to the event participation;
6) storing event participation information;
Reliable event method and system, characterized in that performed including
The method according to 4) of claim 14,
Event participation information input includes request information to prove personal information provision, survey response, mission performance, and performance of other requested actions to achieve the participation conditions of the event according to the questionnaire, advertisement listening, mission, and other kinds of events. A reliable event method and system for inputting event participation information;

The method according to 4) of claim 14,
Event participation information input step;
1) step to confirm the merchant by the participation event
2) Check the reference point of the participation event
3) Check the collateral set point of the merchant
4) Checking whether the participation in the event is possible because the remaining amount of the security set point of the merchant is greater than the one-time participation reference point
5) ending if not possible, and subtracting one participation reference point from the collateral set point of participation if possible;
6) Merchant P Stores the details of the usage set point mortgage
Reliable event method and system, characterized in that proceeding including


The method according to claim 9, wherein
The event winner selection and notification phases;
1) Steps to determine whether winning time by winning time period
2) If the winning time, search for all event list information to be won at the current time
3) Check to see if it is the end of the list, or if it is not the end of the list, sequentially load the event information.
4) confirming the event variable and confirming the event variable value through the event information loaded in detail
5) Winning number calculation step by event winning ceremony
6) Winner Selection and Announcement


KR1020120078017A 2012-04-14 2012-07-18 Trusted events method and system KR20130118193A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20150051254A (en) * 2013-11-01 2015-05-12 에스케이플래닛 주식회사 System and method for goods order service
KR20200071785A (en) * 2018-11-29 2020-06-22 이미경 Apparatus and method for providing customized marketing based on consumer behavior analysis

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20150051254A (en) * 2013-11-01 2015-05-12 에스케이플래닛 주식회사 System and method for goods order service
KR20200071785A (en) * 2018-11-29 2020-06-22 이미경 Apparatus and method for providing customized marketing based on consumer behavior analysis

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