KR20100012181A - Running method and system of traditional market using ubiquitous - Google Patents

Running method and system of traditional market using ubiquitous Download PDF

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Publication number
KR20100012181A
KR20100012181A KR1020080073436A KR20080073436A KR20100012181A KR 20100012181 A KR20100012181 A KR 20100012181A KR 1020080073436 A KR1020080073436 A KR 1020080073436A KR 20080073436 A KR20080073436 A KR 20080073436A KR 20100012181 A KR20100012181 A KR 20100012181A
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KR
South Korea
Prior art keywords
advertisement
message
market
customer
request message
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Application number
KR1020080073436A
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Korean (ko)
Inventor
고종옥
Original Assignee
주식회사 포비커
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Publication date
Application filed by 주식회사 포비커 filed Critical 주식회사 포비커
Priority to KR1020080073436A priority Critical patent/KR20100012181A/en
Publication of KR20100012181A publication Critical patent/KR20100012181A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06KGRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K17/00Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
    • G06K17/0022Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device
    • G06K17/0029Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device the arrangement being specially adapted for wireless interrogation of grouped or bundled articles tagged with wireless record carriers
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0257User requested
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0269Targeted advertisement based on user profile or attribute

Abstract

A market operation method for activating a conventional market is disclosed. According to an aspect of the present invention, there is provided a method of operating a market, the method comprising: receiving merchant identification information and an advertisement message for a merchant's store from merchants in the market; Storing and storing the merchant identification information and the advertisement message in a database; Receiving an advertisement request message requesting customer identification information and information about a product that the customer wants to purchase from customers in the market; Retrieving an advertisement message corresponding to the advertisement request message; And when the advertisement message corresponding to the advertisement request message is found, transmitting the retrieved advertisement message to the mobile phone of the customer. Market operation method and system according to the present invention by using the ubiquitous technology, such as mobile phone text messaging service, by sending advertising messages, sales information, event information and store location, etc. of the traditional market to the customer, The advantage is that you can shop quickly and easily. In addition, the merchant can perform the promotion and the like at a low cost, there is an advantage that can form and manage the regular customers.

Description

Running method and system of traditional market using ubiquitous}

The present invention relates to a method and system for operating a market, and in particular, a method and system for operating an existing market that can activate a conventional market by collecting information on goods, etc., from a merchant using ubiquitous technology, and transmitting information on goods, etc., to customers. It is about.

Traditional markets were considered an important place in the past as part of common people's lives. However, due to the development of internet shopping and the growth of large marts are gradually losing their vitality. This can lead to the problem of polarization of wealth due to the collapse of the economy that supports society.

However, from the customer's point of view, the traditional market has a problem in that it is difficult to find a position to sell a desired item, and a lot of goods must be sold. In addition, there is a problem that it is difficult to plan shopping because there is no information about the product, it is difficult to find sale items.

Even from the point of view of the merchant, there is a problem that it is difficult to form and manage a regular customer without proper means of promotion of sales products.

Therefore, there is a need for a method for activating the traditional market by combining the operation of the conventional market with advanced technology, providing better service to customers and generating greater profits for merchants.

SUMMARY OF THE INVENTION The present invention has been made in an effort to provide a market operation method and system capable of activating a conventional market using ubiquitous technology.

In accordance with another aspect of the present invention, there is provided a method of operating a market, the method comprising: receiving merchant identification information and an advertisement message for a merchant's shop from merchants in the market; Storing and storing the merchant identification information and the advertisement message in a database; Receiving an advertisement request message requesting customer identification information and information about a product that the customer wants to purchase from customers in the market; Retrieving an advertisement message corresponding to the advertisement request message; And when the advertisement message corresponding to the advertisement request message is found, transmitting the retrieved advertisement message to the mobile phone of the customer.

Preferably, the merchant identification information may be a mobile phone number of the merchant. In addition, the customer identification information may be a mobile phone number of the customer.

Preferably, the advertising message may be received from merchants using a mobile phone text message, an ARS (Automated Answering System) or an internet homepage of the market. In addition, the advertisement request message may be received from customers using a mobile phone text message, an ARS (Automated Answering System), or an internet homepage of a market.

Preferably, when the advertisement request message corresponding to the advertisement request message is not retrieved and the advertisement request message for which the corresponding advertisement message does not exist is received N or more times (N is a natural number), The method may further include transmitting an advertisement absent message to the merchant's mobile phone indicating that the advertisement message does not exist.

In this case, receiving a post advertisement message corresponding to the advertisement request message from a merchant to which the advertisement absent message is transmitted; Storing the post advertisement message and making a database; And transmitting the post advertisement message to a mobile phone of a customer.

Preferably, using the advertisement request message sent by each customer to determine and store the purchase propensity of each customer; And when the advertisement message corresponding to the purchase tendency of the customer is received from the merchants, transmitting the corresponding advertisement message to the mobile phone of the customer.

Preferably, receiving information on the RFID tag possessed by the customer in the market from the RFID reader located in the market; Matching the received RFID tag information with the customer identification information; And transmitting the event information or the advertisement message in progress in the market which is updated in real time to the mobile phone of the customer.

According to another aspect of the present invention, there is provided a method of operating a market, the method including: receiving and storing merchant identification information and an advertisement message about a merchant's store from merchants in the market; Collecting and storing customer identification information including mobile phone numbers of customers in the market; Identifying customers currently in the market using an RFID reader located in a market and an RFID tag held by the customer; And transmitting information about the advertisement message or an event in the market which is updated in real time to mobile phones of customers currently in the market.

Market operation system according to an embodiment of the present invention for achieving the technical problem, Merchant identification information receiving unit and advertising message receiving unit for receiving merchant identification information and advertising messages from the market merchants, respectively; A merchant identification information storage unit and an advertisement message storage unit for storing the received merchant identification information and the advertisement message in a database; A customer identification information receiver and an advertisement request message receiver for receiving customer identification information and an advertisement request message from customers in the market, respectively; A controller for searching whether an advertisement message corresponding to the advertisement request message is stored in the advertisement message storage and outputting the retrieved advertisement message; And a customer message transmitter for sending an advertisement message corresponding to the advertisement request message to the customer.

Preferably, when the advertisement message for any product is not stored in the advertisement message storage unit, and the advertisement request message for the arbitrary product is received N or more times (N is a natural number), the controller is configured to perform the above operation. An advertisement absence message may be generated to notify a merchant selling any product that an advertisement message for the advertisement request message does not exist.

Preferably, in order to transmit the event information or advertising message in progress in the market which is updated in real time to the customer who came to the market, receiving information about the RFID tag possessed by the customer in the market from the RFID reader located in the market RFID antenna may be further provided.

Market operation method and system according to the present invention by using the ubiquitous technology, such as mobile phone text messaging service, by sending advertising messages, sales information, sale information, event information and store location, etc. of the traditional market to the customer, The advantage is that you can shop quickly and easily.

In addition, the market operating method and system according to the present invention by using a ubiquitous technology such as a mobile phone text messaging service, the merchant can perform a store promotion and the like at a low cost, and has the advantage of forming and managing a regular customer have.

DETAILED DESCRIPTION In order to fully understand the present invention, the operational advantages of the present invention, and the objects achieved by the practice of the present invention, reference should be made to the accompanying drawings which illustrate preferred embodiments of the present invention and the contents described in the drawings.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Like reference numerals in the drawings denote like elements.

1 is a block diagram of a market operating system according to an embodiment of the present invention, Figure 2 is a view showing a market operating method according to an embodiment of the present invention.

1 and 2, the market operating method 200 according to an embodiment of the present invention, first through the merchant identification information receiving unit 122 of the server 100, from a merchant operating a store in a conventional market Receive the merchant identification information (S210). The merchant identification information may be a mobile phone number of the merchant. However, the present invention is not limited thereto, and various identifiers such as an ID or a store number may be used as the merchant identification information. However, as will be described later, since the market operation method according to the present invention transmits and receives an advertisement message using a mobile phone text message, it may be convenient that the mobile phone number of the merchant is included in the merchant identification information.

The controller 160 of the server 100 compares the received merchant identification information with the user identification information DB 184, and then checks whether the merchant is a merchant of a conventional market (S212). If the control unit 160 of the server 100 is confirmed as a merchant in the traditional market, the advertisement message registration from the merchant allows.

The advertisement message may include information on the type and price of goods sold in the merchant's store, promotion of the store, and sale or bargain information carried out in the store. The advertisement message is received through the advertisement message receiving unit 124 of the server 100 and stored in the advertisement message DB 182 (S230).

The advertisement message may be sent with the merchant identification information or may be sent before or after the transmission of the merchant identification information. In the market operation method 200 according to an embodiment of the present invention, the advertisement message may be transmitted to the server 100 by the merchant using a mobile phone text message, a voice message or a multimedia message (S220). However, hereinafter, only the embodiment of transmitting the advertising message using the text message for convenience of description.

The control unit 160 of the server 100 may identify the merchant by using the calling number (merchant identification information) of the text message (S212), and may database the contents of the text message in the advertisement message DB 182 ( S220). For example, if merchant 1 sends a text message "50% off lettuce" to server 100, server 100 identifies the merchant from the calling number, and "lettuce" or "of advertisement message DB 182. The sale information of the merchant is stored in a category such as "vegetables".

The merchant can also send the advertisement message to the server using the conventional market ARS (automatic answering system) or the traditional market internet homepage (S222, S224). In the case of using the homepage, the ID used in the homepage may be used as identification information of the merchant. When receiving the advertisement message using the ARS, the server 100 may further include an interface unit (not shown) that interfaces with the ARS.

However, as will be described later, since the advertisement absence message and the like can be transmitted to the mobile phone of the merchant, the merchant identification information DB 182 should also store information about the association of the merchant ID and the merchant's mobile phone number.

1 illustrates the merchant identification information receiver and the advertisement message receiver separately, but are not limited thereto. The receiver may be received through the same receiver, but may be stored in the corresponding message DB by the controller.

Next, we will look at how to receive an advertisement request message from customers.

The customer of the conventional market transmits the customer identification information and the advertisement request message for the product that the customer wants to purchase to the server 100 (S240, S250, and S252). The customer identification information may be represented by various identifiers, but may be the mobile phone number of the customer like the merchant identification information. The advertisement request message is a message for requesting an advertisement for a product that a customer wants to purchase. For example, the advertisement request message may be a message for requesting an advertisement for “lettuce”.

The customer identification information receiving unit 142 and the advertisement request message receiving unit 144 of the server 100 receive the customer identification information and the advertisement request message, respectively. The customer identification information and the advertisement request message can be sent at the same time. In addition, although FIG. 1 illustrates the customer identification information receiver and the advertisement request message receiver separately, the present invention is not limited thereto and may receive the customer identification information and the advertisement request message by the same receiver.

When the advertisement request message is received from the customer, the server 100 transmits an advertisement message corresponding to the received advertisement request message to the customer. For example, when a customer sends a text message "lettuce" to the server, the control unit 160 of the server 100 searches for the advertisement request message "lettuce" in the advertisement message DB 182, and the corresponding advertisement message ( A commercial message such as "50% discount lettuce" may be extracted from merchant 1's store. In this case, the calling number of the received text message may be recognized as customer identification information (S242).

The control unit 160 of the server 100 transmits an advertisement message related to the advertisement request message “lettuce” requested by the customer, for example, related products such as “samgyeopsal”, “seed leaves”, “garlic”, etc. to the customer. Can be.

Preferably, when new customer identification information is received, the server 100 may store it in the customer identification information DB 184. In addition, the server 100 may further include an advertisement request message DB 186 for storing and databaseting the advertisement request message as described above. Therefore, according to the present invention, it is possible to faithfully manage the customer by making a database of information on the customer, the purchasing tendency of the customer, and the like.

The customer may also transmit an advertisement request message using the Internet homepage of the conventional market (S252). In the case of using the homepage, the ID used in the homepage may be used as identification information of the customer. However, the market operating method according to an embodiment of the present invention transmits an advertisement message to the consumer using a mobile phone text message even if the customer requests an advertisement message using the homepage, so that the server 100 stores the ID of the customer and the mobile phone of the customer. In order to match the number, the identification information DB must store the association information between the ID and the mobile phone number.

The message customer transmitting unit 190 of the server 100 transmits an advertisement message corresponding to the advertisement request message of the customer to the mobile phone of the customer by using a mobile phone text message service or the like (S260). In this case, along with the advertisement message, the information on the event in progress in the traditional market and the optimal location to the store that provided the advertisement message may be transmitted (S262).

1 and 2, the server 100 may include an RFID antenna 146 to receive RFID tag information (S270) from an RFID reader (not shown) installed in an entrance of a conventional market. . In this case, the RFID tag information is information received from an RFID tag issued by a conventional market possessed by a customer.

That is, according to the market operation method according to the present invention, an RFID tag chip (for example, a membership card) is issued to a customer or an RFID tag chip (for example, a traffic card) that the customer possesses, Install an RFID reader at the entrance. Therefore, by collecting the RFID tag information transmitted from the RFID reader (S270), the server 100 may recognize the customer who is currently visiting the market, and may inform the number of times of visit or pattern of the customer's visit to the market.

In addition, the server 100 matches the mobile phone number of the customer from the RFID tag information for the customer who has a membership card and visited the market, and the mobile phone text message or information about the event in progress in the conventional market that is updated in real time The message service may be transmitted to the customer (S272).

Therefore, according to the market operation method according to the present invention, customers visiting the market can obtain event information and advertising messages in real time, and can feel convenience and fun, and merchants increase profits by conducting events such as limited sales. You can.

1 and 2, for example, suppose that an advertisement request message for “lettuce” has been received, but an advertisement message for “lettuce” is not stored in the advertisement message DB 182. Further, suppose that an advertisement request message for "lettuce" has been received N or more times (N is a natural number).

In this case, the controller 160 generates an advertisement absent message for notifying the merchant (for example, merchant 1) selling "lettuce" that there is no advertisement message for the advertisement request message, and the message merchant transmitter ( 194 may transmit an advertisement absent message to the corresponding merchant (S280).

The merchant receiving the advertisement absent message may transmit a post advertisement message corresponding thereto to the server (S282). In this example, the merchant 1 transmits an advertisement message (post advertisement message) for “50% off lettuce” to the server. Can be.

Alternatively, if the advertisement message for the advertisement request message of the customer does not exist in the advertisement message DB 184, the controller 160 displays the advertisement request message and information about the customer who sent the advertisement request message. In operation 186, if an advertisement message is received from the merchant, it may be determined whether the advertisement message corresponds to the advertisement request message (S292). In this case, when the newly received advertisement message is an advertisement message corresponding to the advertisement request message, the controller 160 may transmit an advertisement message corresponding to the customer who sent the advertisement request message (S294).

Therefore, according to the market operating method according to the present invention, by actively generating an advertisement in a customer's purchase tendency, request, etc., it is possible to efficiently operate a store.

As described above, the market operation method according to the present invention by using the ubiquitous technology, such as a mobile phone text messaging service, by sending advertising messages, sales information, event information and store location of the conventional market to the customer, You can shop this desired item quickly and easily. In addition, the market operating method according to the present invention using a ubiquitous technology such as a mobile phone text messaging service, a merchant can perform a store promotion and the like at a low cost, and can form and manage a regular customer. Therefore, the market operation method according to the present invention can contribute to the activation of the conventional market.

As described above, optimal embodiments have been disclosed in the drawings and the specification. Although specific terms have been used herein, these terms are only used for the purpose of describing the present invention and are not used to limit the scope of the present invention as defined in the meaning or claims.

Therefore, those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

BRIEF DESCRIPTION OF THE DRAWINGS In order to better understand the drawings cited in the detailed description of the invention, a brief description of each drawing is provided.

1 is a block diagram illustrating a market operating system according to an exemplary embodiment of the present invention.

2 is a flowchart illustrating a market operating method according to an exemplary embodiment of the present invention.

Claims (15)

Receiving merchant identification information and an advertising message for a merchant's store from merchants in the market; Storing and storing the merchant identification information and the advertisement message in a database; Receiving an advertisement request message requesting customer identification information and information about a product that the customer wants to purchase from customers in the market; Retrieving an advertisement message corresponding to the advertisement request message; And And when the advertisement message corresponding to the advertisement request message is searched, transmitting the found advertisement message to a mobile phone of a customer. The method of claim 1, The merchant identification information is a mobile phone number of the merchant, The customer identification information is a mobile phone number of a customer. The method of claim 1, wherein the advertisement message, A method for operating a market, characterized in that it is received from merchants using a mobile phone text message, an ARS (Automated Answering System), or the market's Internet homepage. The method of claim 1, wherein the advertisement request message, A method of operating a market, characterized in that it is received from customers using a mobile phone text message, an ARS (Automatic Answering System), or a market Internet homepage. The method of claim 1, If an advertisement request message corresponding to the advertisement request message is not searched and an advertisement request message for which the corresponding advertisement message does not exist is received N or more times (N is a natural number), the advertisement message for the advertisement request message does not exist. And transmitting an advertisement absent message notifying the user to the merchant's mobile phone. The method of claim 5, wherein Receiving a post advertisement message corresponding to the advertisement request message from a merchant to which the advertisement absent message has been transmitted; Storing the post advertisement message and making a database; And And transmitting the post advertisement message to a mobile phone of a customer. The method of claim 1, If the advertisement message corresponding to the advertisement request message is not found, Storing information about the advertisement request message and the customer who sent the advertisement request message; If an advertisement message is received from a merchant, determining whether the advertisement message corresponds to the advertisement request message; And And transmitting an advertisement message corresponding to the advertisement request message to a customer who has sent the advertisement request message. The method of claim 1, Determining and storing a purchase tendency of each customer by using the advertisement request message sent by each customer; And If an advertisement message corresponding to the purchase tendency of the customer is received from the merchants, transmitting the corresponding advertisement message to the mobile phone of the customer. The method of claim 1, Receiving information about an RFID tag possessed by a customer on the market, from an RFID reader located in a market; Matching the received RFID tag information with the customer identification information; And And transmitting the event information or the advertising message in progress in the market which is updated in real time to the mobile phone of the customer. Receiving and storing merchant identification information and advertisement messages for a merchant's store from merchants in the market; Collecting and storing customer identification information including mobile phone numbers of customers in the market; Identifying customers currently in the market using an RFID reader located in a market and an RFID tag held by the customer; And And transmitting information about the advertisement message or an event in the market which is updated in real time to a mobile phone of customers currently in the market. In the market operating system, A merchant identification information receiver and an advertisement message receiver for receiving merchant identification information and advertisement messages from merchants in the market, respectively; A merchant identification information storage unit and an advertisement message storage unit for storing the received merchant identification information and the advertisement message in a database; A customer identification information receiver and an advertisement request message receiver for receiving customer identification information and an advertisement request message from customers in the market, respectively; A controller for searching whether an advertisement message corresponding to the advertisement request message is stored in the advertisement message storage and outputting the retrieved advertisement message; And And a customer message transmitter for sending an advertisement message corresponding to the advertisement request message to a customer. The method of claim 11, If an advertisement message for any product is not stored in the advertisement message storage unit, and an advertisement request message for the arbitrary product is received N or more times (N is a natural number), The control unit, And generating an advertisement absent message for notifying the merchant selling the arbitrary product that the advertisement message for the advertisement request message does not exist. The method of claim 12, wherein the control unit, Receiving a post advertisement message corresponding to the advertisement request message from a merchant to which the advertisement absent message is transmitted, storing the post advertisement message in the advertisement message storage unit, and transmitting the post advertisement message to a mobile phone of a customer; Market operating system. The method of claim 11, Further comprising an advertisement request message storage for storing the advertisement request message, The control unit, If the advertisement message corresponding to the advertisement request message is not retrieved from the advertisement message storage unit, the advertisement request message and information about the customer who sent the advertisement request message are stored in the advertisement request message storage unit, When the advertisement message is received from the merchant, it is determined whether the advertisement message corresponds to the advertisement request message, the market operation system, characterized in that for transmitting the advertisement message corresponding to the advertisement request message to the customer that sent the advertisement request message. . The method of claim 11, In order to send the event information or advertising message in progress in the market which is updated in real time to the customers in the market, an RFID antenna which receives information about the RFID tag possessed by the customer in the market from the RFID reader in the market is further added. Market operation system characterized in that it comprises.
KR1020080073436A 2008-07-28 2008-07-28 Running method and system of traditional market using ubiquitous KR20100012181A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011159485A1 (en) * 2010-06-17 2011-12-22 Microsoft Corporation Contextual based information aggregation system
KR101496241B1 (en) * 2013-03-15 2015-03-10 주식회사 피알컴퍼니 Apparatus for generating customized advertisement content

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011159485A1 (en) * 2010-06-17 2011-12-22 Microsoft Corporation Contextual based information aggregation system
US9002924B2 (en) 2010-06-17 2015-04-07 Microsoft Technology Licensing, Llc Contextual based information aggregation system
US9679068B2 (en) 2010-06-17 2017-06-13 Microsoft Technology Licensing, Llc Contextual based information aggregation system
US9979994B2 (en) 2010-06-17 2018-05-22 Microsoft Technology Licensing, Llc Contextual based information aggregation system
KR101496241B1 (en) * 2013-03-15 2015-03-10 주식회사 피알컴퍼니 Apparatus for generating customized advertisement content

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