KR20090085848A - System and method for game advertisement effect measuring and offering - Google Patents

System and method for game advertisement effect measuring and offering Download PDF

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Publication number
KR20090085848A
KR20090085848A KR1020080011726A KR20080011726A KR20090085848A KR 20090085848 A KR20090085848 A KR 20090085848A KR 1020080011726 A KR1020080011726 A KR 1020080011726A KR 20080011726 A KR20080011726 A KR 20080011726A KR 20090085848 A KR20090085848 A KR 20090085848A
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KR
South Korea
Prior art keywords
game
advertisement
information
module
effect
Prior art date
Application number
KR1020080011726A
Other languages
Korean (ko)
Inventor
한민규
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한민규
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Priority to KR1020080011726A priority Critical patent/KR20090085848A/en
Publication of KR20090085848A publication Critical patent/KR20090085848A/en

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    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/60—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor
    • A63F13/61—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor using advertising information
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/85—Providing additional services to players
    • A63F13/88—Mini-games executed independently while main games are being loaded
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals

Abstract

A system and communication method for measuring and providing a game advertisement effect are disclosed. The system for measuring and providing a game advertisement effect includes one or more game programs including an advertisement module that checks the number of avatars located within a predetermined distance from the advertisement content when the advertisement content including the content to be advertised during execution of the game is executed. An effect measurement client for storing and transmitting the number of avatars received from the advertisement module; A game server comprising: a terminal connection management module for authenticating a connection through a network, transmitting game progress information within a predetermined distance from the avatar according to the game program, and receiving operation information for manipulating the avatar. And an advertisement effect reporting server providing the advertiser with the number of avatars received from the advertisement.

Description

System and method for measuring and providing game advertisement effect {System and method for game advertisement effect measuring and offering}

The present invention relates to a system and a communication method for measuring and providing a game advertisement effect.

Compared to people spending their free time on traditional passively informed television viewing, reading, radio or audio listening, people spend their time directly entering commands and playing games that respond accordingly. It is increasing.

As a result, advertisers who think of games as targets of advertisements in addition to commercials on television and radio, or advertisements in books or newspapers, have been created. In order to overcome the vicious cycle in which the quality required to raise the sales volume above a certain level, that is, the development cost is increased, and thus the development cost rises, the advertisement inclusion in the game is considered as a means of recovering development costs other than the sales volume.

Advertisements provided during game play are generally compared to advertisements of televisions and radios which are only passively provided with information, or advertisements placed in books or newspapers. You are more likely to see the ads offered in the game because you are more immersed in the screen where the game information is available than viewers and consumers of other media. Thus, a technique has been developed for interposing advertisements in games.

The techniques for interposing advertisements in the game can be used in combination with various methods even when advertising a single advertisement target in one game. There was a limitation that it could not provide information on whether it was effective.

The present invention has a counter module for detecting the execution of the advertising content in the game to report what advertising content has been used and how much through the network to obtain information about which advertising content is effective in what way advertising effect A measurement system and method are provided.

The present invention is provided with an effect measuring client that detects the execution of a game program on a terminal in which a plurality of game programs are installed, thereby measuring the number of times the game program is executed and the frequency of use of the advertisement content described in the game program. An advertising effectiveness measurement system and method for obtaining information about how advertising is effective in a program is provided.

The advertisement system according to an embodiment of the present invention includes one or more game programs including an advertisement module that checks the number of avatars located within a predetermined distance from the advertisement content when the advertisement content including the content to be advertised during game play is executed; An effect measurement client for storing and transmitting the number of avatars received from the advertisement module; A game server comprising: a terminal connection management module for authenticating a connection through a network, transmitting game progress information within a predetermined distance from the avatar according to the game program, and receiving operation information for manipulating the avatar. An advertisement effect reporting server which provides the number of avatars received from the advertiser to the advertiser, and a connection authentication request by accessing the network to the game server, displaying game progress information received from the terminal connection management module, and displaying a game player It includes a network terminal for transmitting the operation information received from the.

According to another embodiment of the present invention, an advertisement system includes one or more game programs including an advertisement module for measuring execution of advertisement content including contents to be advertised during game execution, and for executed advertisement contents received from the advertisement module. A game server comprising an effect measurement client for storing and transmitting information, and

And an advertisement effect reporting server that provides the advertiser with information about the executed advertisement content received from the effect measurement client.

According to the present invention, a terminal having a plurality of game programs provided with an effect measuring client for detecting the execution of the game program to measure the number of times the game program is executed and the frequency of use of the advertisement content described in the game program, Advertisement effectiveness measurement system and method are provided for obtaining information about how effective advertising is in what game program.

Hereinafter, various embodiments of the present disclosure will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a system for measuring and providing a game advertisement effect according to an embodiment of the present invention.

A system for measuring and providing a game advertisement effect according to an embodiment of the present invention is a system for measuring an advertisement effect interposed in a game executed in a terminal, as shown in FIG. 1. And an advertisement effect report server 200 that receives, stores, and manages advertisement concentration information measured by the game terminal 100.

The game terminal 100 may include one or more game programs (game program 1 (110), game program 2 (130), game program) including an advertisement counter module 117 that measures how much the advertisement content is used and transmits measurement information. 3 (140, game program 4 (150), game program 5 (160)) and the measurement information received from the advertisement counter module 317 by adding the identification name of the game program that transmitted the measurement information to report the advertising effect It includes an effect measurement client 120 to send to the server (200).

One or more game programs (game program 1 (110), game program 2 (130), game program 3 (140), game program 4 (150), game program 5 (160)) are shown in FIG. In addition to the program for a normal game, such as may include one or more modules of the advertising item module 111, mini game module 112, advertising background module 113, advertising character module 114 and interstitial advertising module 115. have.

The advertisement item module 111 changes the item information (eg, shape, properties, effects) of some or all of the items displayed on the game screen when the game is executed in the game program 1 110, or adds a new item. The information about the time when the item information or the new item is displayed on the game screen and which item is displayed is transmitted to the advertisement counter module 117.

The mini game module 112 is not related to the main contents of the game in the game program 1110, and if the game is executed as an independent and simple game, if a certain condition is satisfied, the mini game can be played before or during the game. This is installed, the mini game execution condition is stored, and when the mini game is executed and ends, information about the execution and how far the mini game has been progressed is transmitted to the advertisement counter module 117.

The advertisement background module 113 changes the shape of some or all of the fields, buildings, and furniture displayed as a background on the game screen when adding a new building or furniture when the game is executed in the game program 1110. The information about the time when the shape of the module, the shape of the module, the building, the furniture and the added building, and the furniture were displayed on the game screen, and what background was displayed is transmitted to the advertisement counter module 117.

The advertisement character module 114, when executing the game in the game program 1110, character information of some or all of the characters displayed on the game screen (for example, shapes or motion patterns, types of actions that can be operated, and effects according to the actions). ), Add new characters, change shape or add characters when they are displayed on the game screen, send information about the time that was being displayed on the game screen, and change or add characters When to generate the information about what action was performed to the advertisement counter module 117.

Characters include avatars that game players can manipulate actions and Non Player Characters (NPCs) that game players can't manipulate, and NPCs can be avatars and communities that can progress through transactions and quests. And the monster character that the avatar is to fight against.

The interstitial module 119 stores display information (eg, text: image) displayed on the game screen when the game is paused for a while due to a problem such as loading while executing the game in the game program 1110. Information about whether the display information is displayed is transmitted to the advertisement counter module 117.

The advertisement counter module 117 includes progress information received from the advertisement item module 111, the mini game module 112, the advertisement background module 113, the advertisement character module 114, and the interstitial advertisement module 115. The advertisement count of the advertisement content corresponding to the progress information on which the advertisement effect has occurred, and the information about the advertisement count and the advertisement content corresponding to the advertisement count at a predetermined time or in real time, the effect measurement client 120. To send.

The condition that the advertisement counter module 117 confirms that the advertisement effect has occurred is based on the progress information received from the advertisement item module 111, the advertisement background module 113, the advertisement character module 114, and the interstitial advertisement module 115. Information displayed on the game screen for a predetermined time or more, information indicating that the mini game has been executed in the progress information received from the mini game module 112, information indicating that the mini game has been progressed for a predetermined time or more in the progress information received from the mini game module 112, and Upon receiving one or more pieces of information about the behavior of the character received from the advertisement character module 114, the corresponding progress information confirms that an advertisement effect has occurred.

Among the conditions for the advertisement counter module 117 to determine the effect of the advertisement, the condition that the advertisement content should be displayed for a predetermined time or longer and the condition for which the mini game should be progressed for a predetermined time are different for each advertisement content or the mini game, and can be changed. .

The advertisement counter module 117 may transmit the game start information indicating that the game program has been executed and the game end information indicating that the game program has ended to the effect measurement client 120.

The effect measurement client 120 has a communication function, a search function, and a storage function, and is responsible for transmitting and receiving information between the game terminal 100 and the advertisement effect report server 200 as a communication function, and the advertisement received from the game program as a search function. It determines whether the count information is the advertisement count information transmitted from the game program, and stores and manages the advertisement count information received by the storage function and the game program information transmitting the advertisement count information to the advertisement content information.

The effect measurement client 120 transmits the advertisement count information, the game program information, the game start information, and the game end information transmitted to the advertisement effect report server 200 at a predetermined time, the advertisement count information to the advertisement content information, or the advertisement effect. When there is a request from the report server 200, the game program information, the game start information, and the game end information, which transmit the advertisement count information to the advertisement count information and the advertisement content information, are transmitted to the advertisement effect report server 200.

The advertisement effect report server 200 is a server that stores game program information that transmits the advertisement count information in the advertisement count information and the advertisement content information received from the effect measurement client 120 and provides the advertisement to the advertiser.

The advertisement effect report server 200 obtains information on which game program is executed on how many game terminals 100 by using game start information and game end information, and in some form through advertisement content information and advertisement count information. Obtain information on how much of the advertisement content is being executed and provide it to the advertiser.

3 is a flowchart illustrating a method of measuring and providing a game advertisement effect according to an embodiment of the present invention.

In operation S100, the advertisement item module 111, the mini game module 112, the advertisement background module 113, the advertisement character module 114, and the interstitial advertisement module 115 (hereinafter, referred to as an advertisement module) may be generated according to the advertisement content. It checks whether the changed or added configuration has been executed, and if so, transmits the advertisement content information on the executed configuration and information on the time or progress of execution to the advertisement counter module 117.

In operation S100, the advertisement item module 111, the advertisement background module 113, and the interstitial advertisement module 115 check whether the item, background, and display information changed or added by the advertisement content are displayed on the game screen. The mini game module 112 confirms whether or not the mini game has been executed, and the advertisement character module 114 displays a character that is changed or added by the advertisement content on the game screen, or is changed or added by the advertisement content. Check whether the action or the effect has occurred.

 In step S200, the advertisement counter module 117 increases the advertisement counter when the information about the executed time or the degree of progress received from the advertisement module is equal to or greater than a reference point (scheduled time, certain progress) that the advertisement effect has occurred. Below the threshold does not increase the advertising counter.

In step S300, the advertisement counter module 117 includes information on the advertisement module that has transmitted the corresponding advertisement content to the advertisement content whose advertisement counter has been increased in the step S200, and the execution time or progress of the corresponding advertisement content. The information is added and transmitted to the effect measurement client 320.

In step S400, the effect measurement client 120 adds information on which game program the corresponding advertisement content is transmitted to the information received from the step S300 and transmits the information to the advertisement effect report server 200. do.

In step S500, the advertisement effect report server 200 stores the information received from the step S300 and provides it to the advertiser according to the advertiser's request.

4 is a block diagram of a system for measuring and providing a game advertisement effect according to another embodiment of the present invention.

A system for measuring and providing a game advertisement effect according to another embodiment of the present invention is a system for measuring an advertisement effect interposed in a game executed on a server, as shown in FIG. 4. , The advertisement effect report server 200 for receiving, storing, and managing advertisement concentration information measured by the game server 300, and the operation information input from the user by accessing the game server 300 to the game server 300. It consists of a network terminal 400 to transmit to.

The game server 300 may include one or more game programs (game program 1 310, game program 2 340, and game program) including an advertisement counter module 317 that measures how much advertising content is used and transmits measurement information. 3 (350), game program 4 (360), game program 5 (370)), and the advertisement information by adding the identification name of the game program that transmits the measurement information to the measurement information received from the advertisement counter module 317. It includes an effect measurement client 320 to be transmitted to the server 200 and the terminal connection management module 330 responsible for transmitting and receiving information between the network terminal 400 and the game server 300.

One or more game programs (game program 1 310, game program 2 340, game program 3 350, game program 4 360, game program 5 370) are each as shown in FIG. 5. In addition to the program for a general game, such as an advertisement item module 311, a mini game module 313, an advertising background module 315, may include one or more modules of the advertising character module 317 and interstitial advertising module 319. have.

The advertisement item module 311 may change item information (eg, shape, properties, effects) of some or all of the items displayed on the game screen or add a new item when the game program 1 310 executes a game. If the item information or the new item whose item information is changed is displayed on the game screen, the displayed item information is the number of avatars located within a certain distance from the changed item or the new item and information about the time when the item was located within a certain distance and Information about whether it is displayed is transmitted to the advertisement counter module 317.

The number of avatars located within a certain distance from the item or the new item whose displayed item information is changed is, for example, a game player in which the avatar is located within a certain distance from the advertisement item and manipulates the avatar when an advertisement item appears in an online game. Means a number of network terminals displaying the advertisement item.

The mini game module 312 is not related to the main contents of the game in the game program 1 310 and is a mini game that can be played before or during the execution of the game if certain conditions are satisfied when the game is executed as an independent and simple game. Is installed, the mini-game run condition is stored, the mini-game is executed and then executed, information about how far it has been done, and information about the number of avatars within a certain distance from where the mini-game is run. To the advertisement counter module 317.

The number of avatars located within a certain distance of the location where the mini game is played is displayed. For example, when an mini game such as an auction or a race is executed in an online game, the avatars are located within a certain distance from the location where the mini game is executed. By watching, it means the number of network terminals displaying advertisement contents included in the mini-game.

The advertisement background module 313 changes the shape of some or all of the fields, buildings, or furniture displayed as a background on the game screen when the game is executed in the game program 1 310, or adds new buildings or furniture. The advertisement counter module 317 displays information about the number of avatars located within a certain distance from the field, the building, the furniture and the added building, the furniture, the time when the module was changed, and what background was displayed. To send).

The advertisement character module 314 is a character or information of some or all of the characters displayed on the game screen when the game is executed in the game program 1 310 (for example, shapes or motion patterns, types of actions that can be performed, and effects according to the actions). ), Add a new character, change the shape or add a character displayed on the game screen, or change or add a character to generate advertising effects. Information about the number of avatars located in the street, the time in which the user was located within a certain distance, and information on what actions were performed is transmitted to the advertisement counter module 317.

Since the interstitial advertising module 319 is the same as the interstitial advertising module 119, a detailed description thereof will be omitted.

The advertisement counter module 317 includes progress information received from the advertisement item module 311, the mini game module 312, the advertisement background module 313, the advertisement character module 314, and the interstitial advertisement module 315. The number of the terminal receiving the advertisement count of the advertisement content corresponding to the progress information in which the advertisement effect occurred, and the information about the advertisement count and the advertisement content corresponding to the advertisement count at a predetermined time or in real time. Send to the effect measurement client (320).

The condition that the advertisement counter module 317 confirms that the advertisement effect has occurred is the number of terminals received from the advertisement item module 311, the advertisement background module 313, the advertisement character module 314, and the interstitial advertisement module 315. From the information that was located for a predetermined time or more within a certain distance from the information, the information that the mini game was executed from the progress information received from the mini game module 312, and the progress information received from the mini game module 312, the mini game is more than a certain time; Upon receiving the information indicating that the information has been processed, the corresponding progress information confirms that an advertisement effect has occurred.

The effect measurement client 320 transmits the advertisement count information to the advertisement effect reporting server 200 and game program information that transmits the advertisement count information to the advertisement content information at predetermined time intervals, or requests from the advertisement effect reporting server 200. If there is, the advertisement count information and the game program information that transmits the advertisement count information to the advertisement content information are transmitted to the advertisement effect report server 200.

The terminal access management module 330 checks whether the network terminal 400 that has requested access to the game server 300 has the authority to use the game of the game server 300 (eg, log in), and checks the authority. When the game program executes the game, the game information is transmitted to the network terminal 400, and the operation information received from the network terminal 400 is transmitted to the game program to control the operation of the avatar.

The advertisement effect report server 200 is a position where a certain amount of advertisement content can be seen by a large number of game players through advertisement content information and advertisement count information, a situation (positions commonly displayed in a plurality of network terminals 400, Information about whether it is being executed in a situation) and provided to the advertiser.

The network terminal 400 connects to the game server 300 and requests confirmation of authority to use a game, displays game information transmitted from the terminal connection management module 330, and accesses operation information input from a user. Send to the management module 330.

In the present invention as described above has been described by the specific embodiments, such as specific components and limited embodiments and drawings, but this is provided to help a more general understanding of the present invention, the present invention is not limited to the above embodiments. For those skilled in the art, various modifications and variations are possible from these descriptions.

Therefore, the spirit of the present invention should not be limited to the described embodiments, and all the things that are equivalent to or equivalent to the claims as well as the following claims will belong to the scope of the present invention. .

1 is a block diagram of a system for measuring and providing a game advertisement effect according to an embodiment of the present invention.

FIG. 2 is a detailed configuration diagram illustrating an enlarged relationship between the game program of FIG. 1 and the effect measurement client.

3 is a flowchart illustrating a method of measuring and providing a game advertisement effect according to an embodiment of the present invention.

4 is a block diagram of a system for measuring and providing a game advertisement effect according to another embodiment of the present invention.

FIG. 5 is a detailed configuration diagram illustrating an enlarged relationship between the game program of FIG. 2 and the effect measurement client.

Claims (18)

One or more game programs including an advertisement module for identifying the number of avatars located within a certain distance from the advertisement content when the advertisement content including the content to be advertised during execution of the game is executed, and stores the number of avatars received from the advertisement module. An effect measurement client for transmitting and transmitting; A game server including a terminal connection management module for authenticating a connection through a network, transmitting game progress information within a predetermined distance from the avatar according to the game program, and receiving operation information for operating the avatar; The system for measuring and providing a game advertisement effect comprising an advertisement effect reporting server providing the advertiser with the number of avatars received from the effect measurement client. The method of claim 1, The advertisement module changes the shape, property, or effect of some or all of the items displayed on the game screen or adds a new item when the game program is executed in the game program, and the item or the new item whose item information is changed is a game. If the displayed item information is displayed on the screen, the number of the network terminal operating the avatar located within a certain distance from the changed item or the new item, information about the time when the location was located within a certain distance, and information about which item was displayed And an advertisement item module for transmitting to the effect measurement client. The method of claim 1, If the advertisement module satisfies a predetermined condition when the game program is executed, the playable mini-game is installed before or during the game, the mini-game execution condition is stored, and the mini-game is executed and then terminated. A game game comprising a mini game module for transmitting information to the effect measurement client of information about the number of avatars located within a certain distance from the location where the mini game is executed, and the information about the amount of progress. A system that measures and delivers effectiveness. The method of claim 1, The advertisement module may change a shape of a field or a part or all of buildings or furniture displayed as a background on a game screen when a game is executed in the game program, or add a new building or furniture, Transmitting information about the number of network terminals operating the avatar located within a certain distance from the building, the furniture and the added building, the furniture, information about the time when the user was located within the predetermined distance, and what background was displayed to the effect measurement client. System for measuring and providing the effect of the game advertising, characterized in that it comprises an advertising background module. The method of claim 1, The advertisement module changes the shape or movement pattern of some or all of the characters displayed on the game screen, the types of actions that can be performed, the effects according to the actions, or adds new characters when the game program is executed in the game program. When a character whose shape is changed or added is displayed on the game screen, or when a character is changed or added to generate an advertisement effect, the character was placed within a certain distance from the number of avatars within a certain distance from the changed or added character. And an advertisement character module for transmitting information about time and information on what action was performed to the effect measurement client. The method according to any one of claims 2 to 5, The effect measuring client measures the number of avatars that are positioned for a predetermined time or more within a certain distance from the advertisement content, and transmits the measured number of avatars to the advertisement effect reporting server together with the identifier of the advertisement content. A system that measures and delivers advertising effectiveness. The method of claim 6, The advertisement effect report server obtains information on what type of advertisement content is displayed on the network terminal operating how many avatars through the received advertisement content identifier and avatar number, and transmits the information to the advertiser. System for measuring and providing the effect of the game advertising. At least one game program including an advertising module for measuring the execution of the advertising content containing the content to be advertised during game execution, and an effect measurement client for storing and transmitting information about the executed advertising content received from the advertising module Game server, and System for measuring and providing the effect of the game advertising comprising an advertisement effect reporting server for providing the advertiser with information about the executed advertising content received from the effect measurement client. The method of claim 8, The advertisement module measures an advertisement counter module for measuring the number of times the advertisement content has been executed and the number of times the game program has been executed, and transmits the advertisement counter module to the effect measurement client together with the executed advertisement content information. Provided by the system. The method of claim 8, When the game module executes a game in the game program, the advertisement module changes a shape, a property, an effect of some or all of the items displayed on the game screen, or adds a new item, and the item or the new item whose item information is changed is changed. And an advertisement item module for transmitting the information on the displayed time and the information displayed on the game screen to the advertisement counter module. The method of claim 8, If the advertisement module satisfies a predetermined condition when the game program is executed, the playable mini-game is installed before or during the game, the mini-game execution condition is stored, and the mini-game is executed and then terminated. And a mini game module module for transmitting the information about the execution and the information about the progress to the advertisement counter module. The method of claim 8, When the game module is executed in the game program, the advertisement module changes the shape of some or all of the fields, buildings, or furniture displayed as a background on the game screen, or adds new buildings or furniture, And measuring the advertising effect of the game, comprising: an advertisement background module module for transmitting information about the time when the building, the furniture and the added building, and the furniture were displayed on the game screen and the displayed background to the advertisement counter module. Providing system. The method of claim 8, The advertisement module changes the shape or movement pattern of some or all of the characters displayed on the game screen, the types of actions that can be performed, the effects according to the actions, or adds new characters when the game program is executed in the game program. When a character whose shape is changed or added is displayed on the game screen, information about the time that was being displayed on the game screen is transmitted, and when the character has changed or added an action to generate an advertisement effect, the information on what the user did was System for measuring and providing the effect of the game advertising, characterized in that it comprises an advertising character module for transmitting to the advertising counter module. The method of claim 8, The advertisement module stores an text or an image displayed on the game screen when the game is paused while the game is running in the game program, and transmits information about the displayed display information to the advertisement counter module. System for measuring and providing the effect of the game advertising comprising a. The method according to any one of claims 10, 12 or 13, And the advertisement counter module increases the number of times the advertisement content is executed when the advertisement content is being displayed longer than a predetermined time. The method of claim 11, The advertisement counter module is a system for measuring and providing the effect of the game advertising, characterized in that to increase the number of times the advertising content is executed when the information on how far the mini-game progressed more than a predetermined progress. The method of claim 9, The effect measurement client, A communication function for transmitting and receiving information between the game terminal and the advertisement effect reporting server, A search function for determining whether the number of times the advertisement content received from the game program is executed is the number of times the advertisement content transmitted from the game program is executed; and And a storage function for storing and managing the number of times the received advertisement content has been executed and game program information having transmitted the advertisement count information in response to the advertisement content information. The method of claim 17, The advertisement effect report server obtains information on how many game terminals are executed in which game programs according to the game program information transmitted the advertisement count information, and the advertisement content information and the number of times the advertisement content has been executed. System for measuring and providing the effect of the game advertising, characterized in that to obtain and provide to the advertiser information on how much of the type of advertising content is being executed.
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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2014015233A1 (en) * 2012-07-20 2014-01-23 Mastercard International Incorporated System and method for protecting consumer privacy in the measuring of the effectiveness of advertisements
US9524504B2 (en) 2011-07-19 2016-12-20 Mastercard International Incorporated Protecting privacy in audience creation

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9524504B2 (en) 2011-07-19 2016-12-20 Mastercard International Incorporated Protecting privacy in audience creation
US10339545B2 (en) 2011-07-19 2019-07-02 Mastercard International Incorporated Protecting privacy in audience creation
WO2014015233A1 (en) * 2012-07-20 2014-01-23 Mastercard International Incorporated System and method for protecting consumer privacy in the measuring of the effectiveness of advertisements

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