KR20090037786A - Free message sending method using selective attaching of advertisement - Google Patents

Abstract

A free message sending method through the selective attachment of an advertisement is provided to send the advertisement to a cellular phone user by utilizing the idle space which is left after the user prepares a message. A web server receives advertisement requests from a plurality of advertiser terminals(ST10), and receives a free advertisement-attached message sending service registration application from a user terminal(ST20). A message center provides a transmitted message to an advertisement attachment server(ST30-ST50). The advertisement attachment server obtains information about a terminal which will receive the message, selects an advertisement message which corresponds to an advertising target condition and can be attached to the message(ST60-ST90), and then transmits the selected advertisement message to the receiving terminal(ST100).

Description

FREE MESSAGE SENDING METHOD USING SELECTIVE ATTACHING OF ADVERTISEMENT}

The present invention relates to a free message sending technology, and in particular, a message in a mobile phone (eg, SMS, LMS, MMS, etc.) can be sent to the mobile phone user by utilizing the remaining idle space after the user writes a message, small amount by region The present invention relates to a free message sending technology that can recruit advertisers and enable targeted advertisements according to the advertiser's options.

Recently, the use of mobile phone text messages is becoming more common, and the market possibility of mobile advertising systems using text messages is increasing.

Accordingly, advertising using text messages is gradually being activated. Advertisements using text messages that are most commonly seen include a method in which advertisers directly put advertisement text in a message and send hundreds of text messages to an unspecified number of mobile phones.

This type of advertising has the disadvantage of sending a very large amount of text messages in order to be effective, the mobile phone users who receive the advertising text messages receive more unwanted ads than necessary information rather than get useful information and advertising text messages There is a problem that causes excessive text message pollution.

In addition, the advertiser has a lot of unnecessary effort and there is a problem that the probability that the advertising message is delivered to people who need an advertisement.

An object of the present invention is to send an advertisement to a mobile phone user by using the idle space remaining after the user writes a message in the text message of the mobile phone, through which a small number of advertisers can be recruited by region, for example, the target according to the advertiser's choice It is to provide a technology that enables advertising.

The present invention recruits a small number of advertisers, for example, via the Internet, and provides a mobile phone user with a target advertisement according to the advertiser's options, and in particular, by using the remaining idle space after the user writes a message in a text message of the mobile phone, It provides a system for sending advertisements to mobile phone users.

The free message sending method according to the first embodiment of the present invention comprises the steps of: (a) receiving an advertisement request from a plurality of advertiser terminals including advertisement message information, advertisement attachment conditions, and advertisement target conditions; (b) receiving, by the web server, a subscription request for a free advertisement message sending service (hereinafter, referred to as a "free sending service") from a user terminal; (c) if the message center receives the message from the free calling service subscriber terminal, providing the message to the advertisement attachment server; (d) acquiring, by the advertisement attaching server, receiving terminal information of the message and selecting an advertisement message having a capacity that satisfies the advertisement target condition and attachable to the message based on the receiving terminal information; (e) attaching the selected advertisement message to the message and sending it to the receiving terminal; And (f) subtracting the remaining number of advertisement attachments when the advertisement attachment condition of the attached advertisement message is based on the number of advertisements, and setting the advertisement request to end when the number of remaining advertisement attachments is less than or equal to a preset value. It is configured to include.

The free message sending method according to the second embodiment of the present invention comprises the steps of: (h) receiving an advertisement request from the advertisement attaching server including the number of free message transmission possible and advertisement message information from the advertiser terminal; (i) generating a coupon number for issuing a coupon according to an advertisement request by the advertisement attachment server, and storing the coupon number, the number of free message transmission possible, and advertisement message information in a DB; (j) when the message center receives a message transmitted to a preset reception number, providing the message to the advertisement attachment server; (k) extracting a coupon number from the message content by the advertisement attachment server, and obtaining a free message transmission number and advertisement message information corresponding to the coupon number from a DB; (l) registering the calling terminal of the message as a subscriber terminal of the free calling service and setting the number of free message transmission possible and advertisement message information for the subscriber terminal; (m) providing the message to the advertisement attaching server when the message center receives the message from the subscriber station; (n) attaching an advertisement message set for the subscriber terminal to the message and sending the message to the receiving terminal; (o) subtracting the number of free message transmission possible for the subscriber station; And (p) setting the free outgoing service registration of the subscriber station to the end when the number of possible free message transmissions is less than or equal to a preset value.

According to the present invention, it is possible to target advertisements for mobile phone users without any additional investment, and through this, it is possible to recruit small advertisers by region, thereby creating an entirely new business.

In addition, a text message caller who wants to send a free message has an effect of using a mobile phone directly while transmitting a free message without having to use a program such as a web page or a messenger.

The technical features of the present invention are summarized as follows.

■ Recruitment of advertisers:

(1) Recruitment of small advertisers through the Internet.

(2) Price control based on text length. For example, if you want to send longer advertising messages, you pay extra.

(3) Advertisers can set conditions (target age, occupation, region, gender, length, etc.), and write their own ad copy. Since the mobile communication service provider side already has the personal information of the mobile phone subscriber, the advertisement system according to the present invention determines whether the conditions match by using the information of the side receiving the text message.

(4) Keyword Sales-Advertisers can choose to have their own advertising messages attached to text messages that contain specific keywords. Some kind of keyword sales. Pricing based on keyword preference.

(5) Duplicate sales of the same keyword-does not exclude selling the same keyword to multiple advertisers. Adjust the relationship between these conflicting advertisers by selecting and adjusting priorities, ad durations, time zones, and more. It is also possible to set price differentials for each condition.

(6) Provides a service that allows advertisers to search the status of advertisements on the Internet homepage about how their advertisements are being executed.

■ Subscription to Phone 2 Phone Ad Service:

(1) The advertisement message is attached to the bottom of the text message sent by the person who subscribed to the Phone 2 phone advertisement service and delivered to the other party.

(2) The person who subscribes to the Phone 2 Phone Advertising Service may select or restrict the advertisements that are attached to the texts sent by them.

(3) Advertisement will be attached only if there is free space in the message written by the person who subscribed to the Phone 2 phone advertisement service. If there is not enough space to place an ad, it is advisable to charge for sending the message. However, if there is a technical problem in recognizing whether an ad is attached (eg, the ad attachment server and the billing / paid processing server In case of separation, the service may be provided for free transfer in consultation with the advertiser.

(4) To be delivered to the same person up to N times of the same advertisement.

■ Operation of advertising system:

(1) Appropriate advertising messages for multiple text messages.

(2) Advertisement message selection through keyword matching-Detect the keywords included in the text message and attach an advertisement message matching the keyword.

(3) Duplicate Keyword Handling-Sell the same keyword to multiple advertisers by adjusting priority, ad duration, ad window, etc. For higher priority advertisers, the result is more frequent exposure over the same time period.

(4) System interworking structure-Routing from message center of advertisement service presser message to advertisement system. In addition, after the advertisement processing according to the present invention transmits the billing information according to the communication company server.

(5) The advertisement message and the body are distinguished.

■ Coupon also available:

(1) An advertiser buys a coupon from an advertising system and provides an electronic or offline coupon to a specific or unspecified number.

(2) The user can use the text message for free as much as the capacity allowed in the coupon after the coupon verification process.

(3) However, the text message sent by the user is attached with the advertisement message set by the advertiser.

(4) System configuration implementing coupon method 1-Service code assignment

(5) System configuration implementing coupon method 2-Sender option processing

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

The present invention provides a first embodiment for receiving a subscriber application for a free advertising message sending service (hereinafter, referred to as a 'free calling service') through the Internet, and sending a coupon number of an advertising coupon issued offline in a message. The second embodiment provides a free outgoing service to a user.

1 is a system component common to the first and second embodiments, FIGS. 2 to 9 are flowcharts for explaining the first embodiment, and FIGS. 10 and 11 are for explaining the second embodiment. Flowchart. Common operations between the first embodiment and the second embodiment will be described together with the description of the first embodiment, and the differences from the first embodiment will be mainly described with reference to FIGS. 10 and 11.

1 is a system configuration for implementing a free message sending through the ad attachment of the present invention.

Components constituting the entire system includes a mobile communication terminal 10, a mobile communication infrastructure 20, an advertising service provider facility 30, the user / advertiser terminal 40.

The mobile communication terminal 10 refers to a terminal device that transmits and receives an SMS or MMS message. In the present invention, when a message is sent from a calling terminal, the receiving terminal receives a message with an advertisement. At this time, the caller is not charged for the cost of sending the message. If the message is not limited to the mobile communication terminal 10, the message may be transmitted through a messenger program or a web page of a personal computer.

The mobile communication infrastructure 20 includes the MSC 21, the SMSC 22, the SMS G / W 23, the HLR 24, the billing server 25, and the supplementary service subscription / termination processing server 26. It means the infrastructure that is configured and already installed for mobile communication service.

The MSC 21 means a mobile communication switch and allows a call to be made between the mobile communication terminals 10.

The SMSC 22 refers to a short message service (SMS) center and transmits a message between the mobile communication terminals 10. In the present invention, the present invention is not limited to the SMS, and thus can be expanded to include a service center for transmitting the MMS.

At this time, the SMSC 22 is provided with terminal information subscribed to the free outgoing service in advance, and when a message arrives from the terminal subscribed to the free outgoing service, it is sent to the advertisement attachment server 31 instead of being sent to the receiving terminal. Then, the message attached to the advertisement is returned from the advertisement attachment server 31 and transmitted to the receiving terminal.

The SMS G / W 23 is a short message service gateway, and serves to connect different networks. Here, the mobile communication infrastructure 20 including the SMSC 22 and the billing server 24 is connected to the advertisement attachment server 31.

The HLR 24 denotes a home location register, which enables to identify the location of the mobile communication terminal and stores various information about the mobile communication terminal.

The billing server 25 processes billing according to the use of mobile communication, and processes billing for a message according to a free outgoing service through an appointment with an advertising service provider in advance.

In the supplementary service subscription / termination server 26, various supplementary services made through mobile communication are processed, and if there is no special service constraint by receiving information on the terminal subscribed to the free calling service from the advertisement attachment server 31 Approve the subscription process. Once the subscription process is approved, all messages sent from the subscriber terminal flow into the advertisement attachment server 31 via the SMSC 22 and the SMSC G / W 23.

In addition, when the free call service termination request is provided from the advertisement attachment server 31, the message sent from the terminal is no longer introduced to the advertisement attachment server 31, and a transmission fee according to the message transmission is charged.

The advertisement service provider facility 30 includes an advertisement attachment server 31, a web server 32, a subscriber DB 33, and provides advertisement attachment service in connection with a mobile communication company.

When the advertisement attachment server 31 receives the message sent from the free calling service subscriber terminal from the SMSC 22, the advertisement attachment server 31 returns the message to the SMSC 22 after attaching the advertisement. At this time, if the message contains a specific text / string promised that you do not want to attach the advertisement, it is returned to the SMSC 22 without the advertisement attached.

In addition, the advertisement attachment server 31 may be provided from the SMSC 22 a message sent from a general terminal instead of a free outgoing service subscriber terminal. In this case, the user applies for a free outgoing service through a pre-issued advertisement coupon. This is the case with the second embodiment.

That is, when a general terminal user sees a reception number and a coupon number written on an advertisement coupon on an offline site, the coupon number is typed in a message and sent to the reception number, and the SMSC 22 recognizes the reception number and sends it to the advertisement attachment server 31. Then, the advertisement attachment server 31 registers the terminal number as a free advertisement service subscriber after verifying the validity of the coupon number described in the message. Since then, the message is sent from the terminal number attached to the advertisement is returned to the SMSC (22).

The web server 32 receives an advertisement request from the advertiser terminal 42 and sets an advertisement to be attached to the message. The advertisement request may set an advertisement cost by setting attachment conditions for each case or period, and may receive and set an advertisement message attached to the message from the advertiser terminal 42. In addition, by setting the advertisement target conditions, the advertiser can be set to send the corresponding advertisement to the desired advertising target. This is possible because the mobile communication service provider already has the personal information of the mobile phone subscriber.

In addition, the advertiser may select the capacity of the advertising message in a variety of lines, such as 1 line, 2 lines, 3 lines, 4 lines, etc. The advertising cost may be set differently according to the capacity of the advertising message. The advertiser may set a keyword in advance in an advertisement message so that an advertisement message suitable for the content of the sent message is attached.

The web server 32 may receive a free call service subscription request from the user terminal 41. In other words, when a user who wants to send a message free of charge registers his or her terminal number in the service and sends a message, an advertisement is attached to the message and the message is sent without charge.

The subscriber DB 33 stores information about the free calling service subscriber terminal and advertisement request information input from the advertiser terminal.

The user / advertiser terminal 40 is a means for a user who wants to use a free calling service or an advertiser requesting an advertisement requesting a service by accessing a web server 32 through the Internet and requesting a service. The concept also includes mobile phones with Internet access.

A user who wants to subscribe to the free outgoing service through the user terminal 41 accesses the web server 32 and subscribes for a subscriber. In addition, an advertiser requesting an advertisement request through the advertiser terminal 42 connects to the web server 32 and requests an advertisement request.

The above configuration is mainly described as a configuration for dealing with a short message, but is not limited to the short message is applicable to the multimedia message.

2 is a flowchart illustrating the overall operation of the method for sending a free message by attaching an advertisement according to the first embodiment of the present invention.

First, the web server receives an advertisement request including advertisement message information, advertisement attachment condition, and advertisement target condition from a plurality of advertiser terminals (ST10). In this case, the advertisement message information includes advertisement text and advertisement image to be attached to the message, and the advertisement attachment condition may be set based on the number or duration according to the selection of the advertiser. For example, an advertiser may purchase 100 advertisements to be attached to a message, or set an advertisement attachment period from 3/1 to 3/31. A more detailed operation process of the step (ST10) receiving the advertisement request will be described in more detail later with reference to FIG.

Then, the web server receives a free call service subscription request from the user terminal (ST20). That is, a user who wants to send a message free of charge registers his terminal number.

Thereafter, the service subscription information is provided to the additional service subscription / termination server of the mobile communication company (SKT, KTF, LGT, etc.) to register the service subscription of the user (ST30). If the subscription process is approved, all messages sent from the subscriber terminal are introduced to the advertisement attachment server for advertisement attachment.

After the subscription process is approved, the message center is provided with free outgoing service subscriber terminal information, and when receiving a message from the free outgoing service subscriber terminal (ST40), the message is provided to the advertisement attachment server (ST50).

The advertisement attaching server determines whether the provided message includes a predetermined preset phrase (ST60), and if such specific phrase is included (ST70), the sender determines that the sender does not want to attach the advertisement and does not attach an advertisement to the message. Return to the message center while keeping the original text. When the message center sends the message to the receiving terminal, the receiving terminal receives the message without the advertisement attachment (ST120). Of course, in this case, there is no free charge for ad attachment.

However, if the server processing the ad attachment function and the billing / unpaid function is physically separated, the billing / unpaid may be processed through the communication between the ad attachment server and the billing / unpaid processing server. If the implementation of the feature is not available and the advertiser can advertise the cost of the ad for the case that the ad could not be attached because the user has a large message volume, the user can be provided with statistics on the ad attachment rate instead. In this case, a service may be provided to allow a free message transmission even when an advertisement is not attached. In such a case, it is desirable not to provide a function for not attaching an advertisement when a specific phrase is included in the user.

In addition, if a specific phrase for rejecting the advertisement is not included in the message (ST70), the advertisement is attached to the message and then sent to the receiving terminal (ST100). However, prior to attaching an advertisement, information on the receiving terminal and selection of advertisement should be performed.

The advertisement attachment server acquires information on the receiving terminal of the message in order to attach the advertisement according to the advertisement target condition set by the advertiser (ST80). The information on the receiving terminal includes information on the age group, occupation, region, gender, etc. of the receiving terminal user, each mobile carrier has personal information about the mobile subscriber. Therefore, the information about the receiving terminal is obtained by accessing the DB of the mobile communication company.

Thereafter, based on the information on the receiving terminal, the advertisement message satisfying the advertisement target condition and attachable to the message is selected (ST90). A more detailed process of selecting advertisements will be described in detail later with reference to FIG. 4.

Then, the selected advertisement message is attached to the message provided from the message center and sent to the receiving terminal (ST100). More specifically, the message center sends the message with the advertisement back from the advertisement attachment server to the receiving terminal.

When the transmission of the advertised message is completed, if the advertisement attachment condition of the advertisement message attached to the transmitted message is based on the number of advertisements, the number of remaining advertisement attachments is subtracted. When the number of remaining ad attachments is less than or equal to the preset value, the advertisement request is set to end. For example, if the number of advertisements purchased by the advertiser is 100, the number of remaining ad attachments is subtracted for each ad attachment, and when the remaining number of ad attachments is 0, the advertisement may not be attached any more.

Finally, the billing server of the mobile telecommunications company charges or refunds the received advertisement message (ST110). The non-payment processing process for the message attached to the advertisement will be described in more detail later with reference to FIGS. 5 to 9.

FIG. 3 is a flowchart illustrating an operation process of step ST10 of receiving an advertisement request in FIG. 2 in more detail.

First, when an advertiser accesses a web server operated by an advertisement service provider using an advertiser terminal, the web server provides a plurality of advertisement options differentiated by price through an advertisement request interface (ST10-1). For example, we offer advertising options that let you choose one, two, three, or four line ads based on the volume of your ad message. Advertisers may also choose one-line ads, which are cheaper to suit their needs and needs. You can also choose an expensive four-line ad.

However, the service provider may not make a price difference according to the advertising capacity. In this case, the advertiser can set one to four lines of advertisements and automatically attach a message that fits the user's message capacity.

When the advertiser selects the advertisement option through the advertiser terminal (ST10-2), the web server provides a menu for setting advertisement message information, advertisement attachment condition, and advertisement target condition accordingly.

Then, the advertiser sets the advertisement message information (ST10-3). As described above, the advertisement message information refers to an image of advertisement text, advertisement logo, etc. to be attached to the message. The advertisement message information can be set by the advertiser by directly typing the advertisement text, selecting the suggested text, or uploading the advertisement image. have.

In addition, the advertiser sets the advertisement attachment conditions (ST10-4). As described above, the advertisement attachment condition may be set to the number or duration according to the selection of the advertiser. For example, if an advertiser buys 100 advertisements for 50 won, the number of remaining advertisements may be set to be deducted each time the advertisement is attached, and the advertisement is purchased by setting the advertisements having the period of 5/1 to 5/15. You can also set an advertisement to be attached to a message for a period of time.

In addition, the advertisement target condition is set by the advertiser (ST10-5). The advertisement target condition means a condition of a receiving terminal to which an advertisement is attached. For example, consider a case where an advertiser sets advertisement target conditions to 10-20s, an office worker, Seoul, and a woman while requesting an advertisement for cosmetics. The advertisement will be attached.

When the advertisement option is selected through the above process and various information and conditions are set according to the advertisement request, the web server calculates the advertisement request price accordingly and presents it through the advertiser terminal screen (ST10-6).

When the payment is made by the advertiser (ST10-7), the advertisement request set above is set to a state that can be applied to the advertisement attachment service (ST10-8). Alternatively, the payment of the advertiser may be implemented by a postpaid payment method.

4 is a flowchart illustrating an operation process of selecting an advertisement in step 2 (ST90) in more detail.

First, it is determined whether there are remaining free transmissions that can be advertised on the basis of the subscriber of the free outgoing service subscriber who sent the message, and if the remaining free transmissions remain (ST90-1), the service is terminated (ST90-8). The message is transmitted without attaching an advertisement (ST120).

In this case, the user sets the number of services at the time of subscribing to the free outgoing service. If the system is implemented so as not to limit the number of services to the subscriber, the free outgoing service is continuously provided without checking the remaining free transmission number.

If the remaining free number of transmissions remain in the above step (ST90-1), an advertisement attachable to an idle space of an outgoing message is searched among advertisement messages registered according to an advertisement request (ST90-2).

In addition, it is determined whether there is an advertisement attachable space in the outgoing message (ST90-3), and if there is no advertisement attachable space, the message is transmitted without attaching an advertisement (ST120).

In addition, when the advertisement message information registered according to the advertisement request is registered together with the keyword, the word included in the outgoing message is automatically recognized and compared with the keywords included in the plurality of advertisement message information. If a keyword matching the recognized word is found as a result of the comparison, a specific advertisement message according to the keyword is selected (ST90-4).

In addition, the advertisement message satisfying the advertisement target conditions set in the advertisement request step of the advertiser is selected (ST90-5). As described above, items such as age group, occupation, region, and gender are set in the advertisement target condition, and the personal information of the receiving terminal subscriber is identified through the receiving terminal information of the outgoing message obtained in the receiving terminal information obtaining step (ST80). Later, the advertisement message satisfying the advertisement target condition is selected.

For example, if the personal information of the subscriber of the receiving terminal is 'teen, student, Bundang, woman', it is possible to attach an advertisement message that sets the advertisement target condition to 'teen woman living in the metropolitan area'.

In the case where there are several advertisement messages selected through the above process (ST90-6), the advertisement message may be configured to select a limited range of advertisement messages through the following criteria (ST90-7).

① Advertisement messages are sorted in order of the highest advertising costs. That is, if there are one-line advertisement and four-line advertisement, the advertisement message satisfying the same criteria may be set to preferentially select a four-line advertisement having a higher advertisement cost.

② If the advertisement attachment condition is based on the number of cases, the advertisement messages are sorted in the order in which the advertisement request date precedes. That is, when an advertisement message satisfying the same criteria is requested in 3/1 and in 3/20, it may be set to preferentially select the requested advertisement.

③ If the advertisement attachment condition is based on the period, advertisement messages are sorted in the order in which the advertisement period arrives at the present time. That is, if there is an advertisement message that sets the advertisement attachment condition in the period 5/1 to 5/15 among the advertisement messages satisfying the same criteria, the advertisement attachment after the set advertisement period becomes meaningless. Advertisement will be selected first.

The advertisement message is selected by applying one or more weighting criteria among the criteria presented above (ST90-7). The priority of the advertisement selection criteria may be configured differently according to the intention of the service provider.

After the advertisement message to be attached is selected, the advertisement attachment and message sending step ST100 of FIG. 2 is performed.

The billing process does not apply to messages advertised under the free outgoing service. Therefore, it is necessary to distinguish between transmission of an advertised message and general message transmission. Since only the advertisement attachment server knows whether the advertisement is attached, a request for a non-payment processing from the advertisement attachment server to the charging server of the mobile communication service or a separate refund process is required.

As described above, a method of processing a chargeless message for an advertisement message can be classified into five methods. Hereinafter, embodiments of each case are presented through FIGS. 5 to 9.

FIG. 5 is a flowchart illustrating an operation process of the first embodiment of the step ST110 of charging an advertisement message in FIG. 2 in more detail.

In this case, the billing server of the mobile carrier is basically configured to charge for all message transmissions, and a separate notification process is required for the advertised message.

First, the advertisement attachment server receives the fact that the message has been received (ST110-1), and determines whether the advertisement has been attached to the message (ST110-2).

If it is determined that the advertisement is not attached, the statistics processing for the number of advertisement transmissions and the number of free transmissions of the user is performed (ST110-9) and the process is terminated without any further action, so that the charge processing for the transmission message is performed (ST110-). 10).

However, if it is determined that the advertisement is attached, the number of free messages can be transmitted is subtracted (ST110-3), and then the billing server of the mobile communication company is requested to charge the corresponding message (ST110-4).

After the statistical processing of the number of advertisement transmissions and the number of free transmissions of the user by reflecting the number of free message transmissions deducted (ST110-5), if the number of free message transmissions no longer remains (ST110-) 6) Request cancellation of ad attachment service (ST110-7).

When the billing server of the mobile communication company receives a chargeless processing request for the received message from the server attached to the advertisement, the message is not charged for the corresponding message, thereby making a free transmission for the message attached to the advertisement (ST110-8).

FIG. 6 is a flowchart illustrating an operation process of the second embodiment of the step ST110 of charging an advertisement message in FIG. 2 in more detail.

In this case, a prepaid message transmission service such as a text coupon or a message coupon service of an existing mobile carrier or a service server capable of transmitting several free messages per month are used.

Such service will not be charged for message transmission until the prepaid message transfer point or the monthly free number provided is used, so it will be referred to as 'limited free message sending service'.

In the second embodiment, which charges the advertised message, the subscriber of the advertised service is subscribed to the advertised service so that the text transmission result of the corresponding user of the service is notified to the advertised server, and at the same time, the 'limited free message sending service' is applied. Join.

Therefore, the text message sent by the user of the advertisement attachment service is basically charged, but if the advertisement is not attached, the advertisement attachment server that knows whether the advertisement is attached is sent by the mobile communication server's billing server or limited free message. The service server must be able to handle the charging request separately.

First, the advertisement attachment server receives the fact that the message has been received (ST110-11), and determines whether the message is attached to the advertisement (ST110-12).

If it is determined that the advertisement is not attached, the billing request for the message is provided to the billing server of the mobile carrier or the limited free message sending service server (ST110-18), and then statistical processing is performed according to the message transmission (ST110-19). .

Then, if the charge is requested to the billing server, the charge is processed for the message transmission. If the charge is requested to the limited free message sending service server, the prepaid points or the number of free texts are not deducted for the message transmission. ST110-20).

However, if there is an advertisement attached to the message, the number of free message transmissions can be subtracted (ST110-13), statistics processing according to the message transmission (ST110-14), etc., and if the number of free message transmissions no longer remains ( ST110-15), request to terminate the ad attachment service and the limited free message sending service at the same time (ST110-16).

The billing server of the mobile carrier is basically set to be charged for the transmission of the message subscribed to the free outgoing service, so the billing processing is carried out for the transmission of an advertisement message without a separate billing request (ST110-17).

FIG. 7 is a flowchart illustrating an operation process of the third embodiment of the step ST110 of charging an advertisement message in FIG. 2 in more detail.

In this case, similarly to the second embodiment of the chargeless processing of the advertised message shown in FIG. This method is used when the implementation of the communication function between limited free message sending service servers is not feasible.

In this case, since there is no way for the billing server or the limited free message sending service server to know whether the advertisement is attached, all messages sent by the user are regarded as having an advertisement. According to this method, for example, a person who subscribes to an advertisement attachment service that provides 50 free messages may use 50 advertisements free of charge even though the number of advertisements actually attached is 40. Therefore, in such a case, it is desirable to provide the advertisement attachment result statistics to the advertiser and not provide the advertisement attachment prohibition special phrase function.

First, the advertisement attachment server receives the fact that the message has been received (ST110-21), thereby deducting the number of free message transmission possible (ST110-22), and performs statistical processing (ST110-23) according to the message transmission.

And, if the number of free message transmission can no longer remain (ST110-24), the request for cancellation of the ad attachment service and limited free message sending service (ST110-25).

Finally, no charge processing is basically performed for messages subscribed to all advertisement attachment services regardless of advertisement attachment (ST110-26).

FIG. 8 is a flowchart illustrating an operation process of the fourth embodiment of the step ST110 of charging an advertisement message in FIG. 2 in more detail.

In this case, as an implementation plan for the case in which the schemes shown in FIG. 5 and FIG. 6 are inadequate due to the billing structure of the mobile communication company, the billing server is configured to request a billing request from the charging server.

First, the billing server of the mobile communication company receives the completion of the reception of the message (ST110-31), and requests whether the billing for the transmission of the message subscribed to the free service to the server with the advertisement (ST110-32).

Then, the advertisement attachment server determines whether or not the message requesting the billing request is attached to the advertisement (ST110-33).

As a result of the determination, if an advertisement is attached, a no-payment response for transmitting the corresponding message is sent to the charging server (ST110-34). After that, the number of free message transmissions can be subtracted (ST110-35), statistics processing according to message transmission (ST110-36), etc., and if there are no more free message transmissions remaining (ST110-37), the advertisement Request termination of attachment service (ST110-38).

The billing server receiving the unpaid processing response performs the unpaid processing of the message transmission attached to the advertisement by charging the corresponding message transmission (ST110-39).

However, if the advertisement is not attached, the advertisement attachment server sends a charging processing response to the corresponding message transmission to the charging server (ST110-40). After that, statistical processing according to message transmission is performed (ST110-41).

The billing server receiving the billing response responds to the message transmission by charging the message without the advertisement attached (ST110-42).

FIG. 9 is a flowchart illustrating an operation process of a fifth embodiment of the step ST110 of charging an advertisement message in FIG. 2 in more detail.

In this case, the advertisement message is charged as in the normal message transmission, and the method for a separate refund process using a method such as bank transfer, money order, check for the transmission of the advertisement message.

First, the advertisement attachment server receives the fact that the message has been received (ST110-51), and determines whether the advertisement is attached to the message (ST110-52).

If it is determined that the advertisement is not attached, the statistical processing according to the message transmission is performed and the process ends (ST110-59).

Then, the billing server is basically set to bill for all message transmissions, so that billing processing for the corresponding message is made (ST110-58).

However, if an advertisement is attached to the message, the number of free message transmission possible is subtracted (ST110-53), and a refund processing is performed for the free calling service subscriber who sent the message (ST110-54). That is, after separately counting the number of message transmission with an advertisement attached, the service subscriber may be periodically set up to process a refund by using a method such as bank transfer, money order or check.

After that, proceed with statistical processing (ST110-55), etc. according to the message transmission, and if the number of possible free message transmission is no longer remaining (ST110-56), and requests to terminate the ad attachment service (ST110-57).

The billing server proceeds with billing processing for the message to which the advertisement is attached (ST110-58).

10 is a flowchart illustrating the overall operation of the method for sending a free message through advertisement attachment according to a second embodiment of the present invention.

In the second embodiment, an advertisement coupon that can be distributed offline is issued according to an advertisement request. The advertisement coupon has a service reception number and a coupon number. Therefore, if a person who wants to use the free advertisement message transmission service sends a message using a mobile phone or the like with a coupon number as a service reception number described in the advertisement coupon, the message can be freely sent thereafter.

Since the number of advertisements that can be attached and the advertisement message information are set for each advertisement coupon, the advertisements to be attached to the message are not selected as in the case of the first embodiment. A specific operation process of the second embodiment is as follows.

First, upon receiving an advertisement request from advertisers, the advertisement attachment server generates a coupon number according to the advertisement request and stores it in the server DB together with the advertisement request data. In addition, when receiving a message stamped with a coupon number from any terminal user, the corresponding calling terminal subscribes to a free advertisement message transmission service (ST210). More detailed operation of the advertisement request and service subscription process (ST210) will be described in detail later with reference to FIG. 10.

Next, when the message center receives the message from the free calling service subscriber terminal (ST220), the message center provides the message to the advertisement attachment server (ST230).

The ad attachment server determines whether the provided message includes a predetermined preset phrase (ST240), and if such specific phrase is included (ST250), the sender determines that the sender does not want to attach the advertisement, and does not attach an advertisement to the message. Return to the message center while keeping the original text. When the message center sends the message to the receiving terminal, the receiving terminal receives the message without the advertisement attachment (ST280). Of course, in this case, there is no free charge for ad attachment.

However, if the message does not include a specific phrase that refuses to attach the advertisement (ST250), the advertisement set for the free calling service subscriber terminal according to the coupon number is attached to the idle space of the message and then sent to the receiving terminal (ST260). ). Since advertisement message information is already set for each coupon number, a separate process of selecting advertisements is not performed.

Subsequently, the number of free message transmission possible set for the subscriber station is subtracted, and when the number of free message transmission possible is less than or equal to a preset value, the registration of the free calling service of the subscriber station is set to end.

For example, if an advertising coupon used by a service subscriber provides a coupon number that provides 100 free calls, the number of free messages can be sent simultaneously with the subscription of the service according to the coupon number, and each time a subscriber sends a free outgoing message. Free messages can be sent one by one. In addition, when the number of free messages can be transmitted, the free call is not made according to the attachment.

Finally, upon receipt of the advertisement attachment message, the billing server of the mobile service provider charges or refunds the corresponding message transmission (ST270). The non-payment process for the message attached to the advertisement may be applied to the content described in Figures 5 to 8 of the first embodiment as it is.

FIG. 11 is a flow chart illustrating in more detail an operation process of issuing a coupon according to an advertisement request in FIG. 10 and subscribing to a free advertisement message transmission service for a terminal having a coupon number included in a message.

First, the advertisement attachment server receives an advertisement request including the number of free message transmission possible and advertisement message information from the advertiser terminal (ST210-1).

The advertisement attachment server generates a coupon number for coupon issuance according to the provided advertisement request (ST210-2). The number of free messages can be transmitted together with the coupon number, and the advertisement message information is stored in the DB (ST210-3).

Thereafter, the coupon number is output and distributed to the advertisement coupon issued offline (ST210-4). In the advertisement coupon, the service receiving number for sending the coupon number as well as the coupon number is described.

When an arbitrary user who has obtained an advertisement coupon offline sends a message to the service reception number written on the advertisement coupon (ST210-5), the message center of the mobile carrier recognizes the service reception number and provides the corresponding message to the advertisement attachment server ( ST210-6). In order to implement this, a contract must be made in advance between the mobile carrier and the advertising service provider.

The advertisement attachment server extracts the coupon number from the message content provided from the message center (ST210-7) and verifies the validity of the coupon number (ST210-8).

If the coupon number described in the message is valid, the number of free message transmissions and advertisement message information stored together with the corresponding coupon number is read from the server DB (ST210-9).

Then, the calling terminal which sent the coupon number as a message is registered and processed as a free advertisement message transmission service subscriber terminal, and the number of free message transmission possible and the advertisement message information read from the server DB is set for the service subscriber terminal (ST210-). 10).

Thereafter, the service subscription information of the message sending terminal is provided to the additional service subscription / termination server of the mobile communication company (SKT, KTF, LGT, etc.) (ST210-11). If the free advertisement message transmission service subscription process is approved, all messages sent from the subscriber terminal are introduced to the advertisement attachment server for advertisement attachment.

After the subscription process is approved, the message center is provided with free outgoing service subscriber terminal information, and subsequent processes continue from step ST220 in which a message is transmitted from the subscriber terminal in FIG. 9.

Although the present invention has been described in more detail with reference to the examples, the present invention is not necessarily limited to these embodiments, and various modifications can be made without departing from the spirit of the present invention. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention but to describe the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

1 is a system configuration for implementing a free message sending through the ad attachment of the present invention,

2 is a flow chart showing the overall operation of the method of sending a free message through the attachment according to the first embodiment of the present invention,

3 is a flow chart illustrating in more detail the operation of the step (ST10) receiving the advertisement request in FIG.

FIG. 4 is a flowchart illustrating an operation process of selecting an advertisement in step 2 (ST90) in more detail.

FIG. 5 is a flowchart illustrating an operation process of the first embodiment of the step ST110 of charging an advertisement message in FIG. 2 in more detail; FIG.

FIG. 6 is a flowchart illustrating an operation process of a second embodiment of the step ST110 of charging an advertisement message in FIG. 2 in more detail; FIG.

FIG. 7 is a flowchart illustrating an operation process of the third embodiment of the step ST110 of charging an advertisement message in FIG. 2 in more detail; FIG.

FIG. 8 is a flowchart illustrating an operation process of a fourth embodiment of the step ST110 of charging an advertisement message in FIG. 2 in more detail; FIG.

9 is a flow chart showing the overall operation of the method of sending a free message through the attachment according to a second embodiment of the present invention,

FIG. 10 is a flowchart illustrating in more detail an operation process of issuing a coupon according to an advertisement request in FIG. 9 and subscribing to a free advertisement message transmission service for a terminal having a coupon number included in a message.

Claims (8)

(a) receiving, by the web server, an advertisement request including advertisement message information, advertisement attachment condition, and advertisement target condition from a plurality of advertiser terminals; (b) receiving, by the web server, a subscription request for a free advertisement message sending service (hereinafter, referred to as a "free sending service") from a user terminal; (c) if the message center receives the message from the free calling service subscriber terminal, providing the message to the advertisement attaching server; (d) acquiring, by the advertisement attaching server, receiving terminal information of the message and selecting an advertisement message having a capacity that satisfies the advertisement target condition and attachable to the message based on the receiving terminal information; (e) attaching the selected advertisement message to the message and sending it to a receiving terminal; And (f) subtracting the number of remaining ad attachments if the advertisement attachment condition of the attached advertisement message is a reference number; and setting the advertisement request to end when the remaining advertisement attachment number is less than or equal to a preset value as a result of the deduction. step; Free message delivery method, including. The method according to claim 1, In step (c), The advertisement attaching server receiving a message from the message center; Determining whether to include a preset phrase in the message; And If it is determined that the phrase is included, returning to the message center while maintaining the original text of the message; Free message sending method that is configured to include more. The method according to claim 2, In step (a), Providing, by the web server, a plurality of advertisement options differentiated for each price through an advertisement request interface; Receiving a portion of the advertisement option selected from an advertiser terminal; And Presenting an advertisement request price calculated through the selected advertisement option; Free message sending method that is configured to include more. The method according to claim 3, In step (d), Selecting a specific advertisement message from a result of comparing a word included in the message with a keyword included in a plurality of advertisement message information; And When there are a plurality of advertisement messages satisfying the advertisement message selection criteria, the advertisement criteria are high in order, if the advertisement attachment condition is based on the number of advertisements, the advertisement request date is in advance, and if the advertisement attachment condition is a period, the advertisement is performed at the present time. Selecting an advertisement message by applying one or more weighting criteria among the ordered criteria for which the period has arrived; Free message sending method characterized in that configured to include. (h) receiving, by the advertisement attachment server, an advertisement request including the number of free message transmission possible and advertisement message information from the advertiser terminal; (i) generating, by the advertisement attachment server, a coupon number for issuing a coupon according to the advertisement request, and storing the coupon number, the number of free message transmission possible, and the advertisement message information in a DB; (j) if the message center receives a message transmitted to a preset reception number, providing the message to the advertisement attachment server; (k) the advertisement attaching server extracting a coupon number from the message content, and obtaining a free message transmission number and advertisement message information corresponding to the coupon number from the DB; (l) registering the calling terminal of the message with a subscriber terminal of a free calling service and setting the number of free message transmission possible and the advertisement message information for the subscriber terminal; (m) providing the message to the advertisement server when the message center receives the message from the subscriber station; (n) attaching an advertisement message set for the subscriber station to the message and sending it to the receiving terminal; (o) subtracting the number of free message transmission possible for the subscriber station; And (p) setting the free calling service registration of the subscriber station to the end when the number of available free message transmissions is less than or equal to a preset value as a result of the deduction; Free message delivery method, including. The method according to claim 5, Step (n) is, The advertisement attaching server receiving a message from the message center; Determining whether to include a preset phrase in the message; And If it is determined that the phrase is included, returning to the message center while maintaining the original text of the message; Free message sending method that is configured to include more. The method according to any one of claims 1 to 6, The free message sending method, Receiving, by the advertisement attachment server, a fact that a message has been received; Determining, by the advertisement attachment server, whether the message is attached to the advertisement; And As a result of the determination, when the advertisement is attached, requesting the billing server for a chargeless processing of the message; Free message sending method that is configured to include more. The method according to any one of claims 1 to 6, The free message sending method, Receiving, by the charging server, the fact that the message has been received; Requesting, by the charging server, whether to charge the message to the advertisement attachment server; Determining, by the advertisement attachment server, whether the message is attached to the advertisement; And As a result of the determination, when the advertisement is attached, requesting the billing server for the chargeless processing of the message, and if the advertisement is not attached, requesting the billing server for the charging process for the message; Free message sending method that is configured to include more.

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