KR20040069927A - Online ad method for discount price marketing - Google Patents

Abstract

PURPOSE: An online AD(ADvertisement) method for the discount price marketing is provided to make a site offer a user with the more rational consumption information and make a seller receive a higher marketing effect by advertising only the discount AD, and giving a discount favor to only the user collecting discount code information and inputting a registration or purchase application. CONSTITUTION: If a product sales Internet site(2) requests the AD contents and a discount rate, a discount AD site(1) constructs a discount AD database on a web page by using the requested AD contents/discount rate and the discount code. The product sales site makes a discount code input window on a registration/purchase web page and constructs the same database as the discount AD contents. The user collects the discount code information by seeing the desired discount AD contents. The user inputs the discount code to the discount code input window when the user writes the purchase/registration application by connecting to the product sales site. The product sale site presents the discounted price by recognizing the inputted information.

Description

Online advertising method for discounted price marketing {omitted}

The present invention relates to an online advertising method for marketing a paid member recruitment site, a paid service use, and a product sale site discount price.

As shown in FIG. 1, when the paid advertisement site recruitment or use of paid services and product sales Internet site 2 requests the discount advertisement site 1 to advertise the content and discount rate, the discount advertisement site receives the requested advertisement content and discount rate and Constructing a discount advertisement DB on the discount advertisement site web page by assigning the discount code assigned by the site (1);

Internet site (2) requesting a discount advertisement step of creating a discount code input window on the subscription or purchase application web page and building the same DB as the content of the discount advertisement,

Collecting discount code (5) information by looking at the content of the discount advertisement desired by the user (3), that is, the consumer, who accesses the site

And entering a discount code collected from the site in a discount code input window (4) when a user accesses a site that he / she wants to purchase or use and subscribe to.

The sales and member attraction Internet site (2) recognizes this information and presents the same discount rate on the purchase or subscription application webpage as the discount advertisement.

In this step, the user 3 receives the same discount service as the information collected from the site.

The most important thing in online marketing is advertising, and there are many discount marketing campaigns for each Internet site, such as the commemoration of the foundation and the gratitude event. However, there is no way to professionally advertise only the events that offer discounts. It is said that it can induce interest and response of consumers. Also, it builds discount input window and gives discounts only to users who enter discount codes. It is possible to maximize the advertising effect of the above site by allowing them to receive the information. Also, consumers or users can collect discount service information of various sites more easily and quickly, so that the household can operate more economically and the seller is more accurate and faster. You could see the effect of marketing

As an online advertising method for marketing the discounted price of the paid member recruitment site or the paid service use and product sales site, the requesting site for discount advertisement requests the discounted contents and discount rate to the site. On the web page, the site that requested the discount advertisement shall construct the same DB as the discount code window and the discount advertisement on the membership registration and product purchase application web page. Collect discount code information and access the desired site to receive the same discount benefit service as the information collected by entering the discount code when signing up for the membership and creating the product purchase application web page.

Drawing 1 Online Advertising Scheme

Figure 2 An example of an application form with a discount code input window

<Description of the code | symbol about the principal part of drawing>

(1) discount advertising sites (2) internet sites

(3) User (4) Discount code input window

(5) Discount code

The above site where the discount advertisement is posted on the web page, the Internet site aimed at attracting member sales and selling the product, the unique discount code given for each discount advertisement given by the site, the membership of the internet site, Discount code input window built on the product sales application web page, membership code of the above-mentioned sites and various codes, the discount code consisting of letters and numbers entered in the discount code input window of the product purchase application, and collecting various discount benefit information For the advertising method for marketing the Internet site consisting of users connected to the Internet for the following detailed description by the accompanying drawings as follows

As shown in Figure 1, the discount advertisement site displays the contents of the discount advertisement, the discount rate, and the assigned discount code on the web page of the discount advertisement site to attract members online and to sell products. It is a site for maximizing the advertising effect of online discount marketing by giving discount only to users who collect discount code information through discount code and discount code input window.

The Internet site is an online site aimed at attracting members who want discount advertisements and selling their products. The website asks for the contents of the discount advertisements and discount rates to be advertised on the site, and allows users to enter unique discount codes given by the site. A discount code entry window on the web page of the product purchase application

The discount code input window is an input window built on the web page of the member registration or product purchase application of the Internet site so that the user can input the discount code collected from the web page of the site as shown in FIG. Enter the same discount price as the discount

The discount code is a code composed of letters and numbers that the site assigns to each internet site 2 requesting a discount advertisement, and inputs in the discount code input window of the membership registration and product purchase application of the various internet sites 2.

A user who accesses the site and collects various discount advertisement contents, discount rate and discount code information, receives a discount price benefit, and is a consumer who wants to purchase a product or register as a member.

As described above, in the present invention, there are a lot of sites that advertise discounts as a celebratory or gratitude event and online advertising methods are mostly banner advertisements or email advertisements. Due to the amount of advertising, there may be a disadvantage of being excessive. Therefore, the site is more reasonable for consumers because it only shows and advertises discount advertisements and collects discount code information and provides discounts only to users who enter in subscription or product purchase applications. Provides information for consumption, and can be seen as a high marketing effect for sellers who attract members or sell products.

Claims (1)

In marketing of paid member recruitment site, paid service use and product sales site discount price, Recruitment of paid members, use of paid services, and product sales When the Internet site 2 requests content and a discount rate to the site 1, the site receives the requested advertisement content and discount rate and a discount code assigned by the site (5). Building a discount advertisement DB on a discount advertisement site web page, The site requesting a discount advertisement is to create a discount code input window (4) in the subscription or purchase application web page and build the same DB as the discount advertisement contents, Collecting discount code information by viewing the contents of a discount advertisement desired by a user (3), ie, a consumer, accessing the site; Entering the discount code collected from the site in the discount code input window when the user connects to the site where the user wants to purchase or use the service and subscribes, The sales and member attraction site recognizes this information and presents the same discount price on the purchase or subscription application web page as the discount advertisement, In this step, the user receives the same discount service as the information collected from the site, the online advertising method for discount marketing.