KR20030003793A - Methods and appliances for running advertisements with the chat function - Google Patents

Abstract

PURPOSE: A method and a system for the advertising by using the chatting are provided to make a user obtain the information needed or helpful for a chat by automatically searching for the information in a chatting room. CONSTITUTION: A topic of the chat is grasped depending on a title of the chatting room or the contents of a conversation(1-1). If the topic is specific(1-2), the details about the topic are shown on a background screen, a separate web browser, or a text window of a messenger. If the conversation is suspended, an advertisement is displayed on the window of the chatting room(1-4). When the conversation is reopened, the advertisement is deleted. Since the text is written from the left side to the right side, the advertisement is displayed on a right side blank of the window of the chatting room. If a voice chat is suspended, the advertisement is displayed on a voice chatting window(1-5).

Description

Advertising method and apparatus using chat {Methods and appliances for running advertisements with the chat function}

Chat as an internet application

At the moment, it has very basic functionality and is configured to allow users to chat with other users. However, the present invention is configured to increase the various added values by analyzing the behavior of the user in the chat using a messenger, etc. to facilitate the convenience of use.

Chat is often between strangers

The purpose is to exchange information, socialize, and socialize with strangers. Therefore, the following phenomenon frequently occurs.

1) The conversation is cut off without a good topic.

2) When discussing a topic, it is necessary to gather relevant information on the topic.

3) Silence flows and becomes free between conversations.

4) No other sound should be heard during a voice conversation.

5) Participants in the conversation are different in age, gender of the men and women, occupation and environment of the participants.

By analyzing the contents of conversations and questions of the chat conversations, the conversation, occupation, environment, personality, and knowledge level can be known. At present, there is simply a chat conversation, and no analysis of these conversations is performed.

Analyze chat users' conversations, or identify the subject of chat rooms to identify the subject of conversations between them. Provides information to help users talk about this topic. This information can be a variety of news, advertisements, web searches, and the like.

If necessary, these searches and search result displays should take into account the age of the user, gender of the gender, participant's occupation and environment.

In order to increase the efficiency of providing this additional information, post in the chat room window.

Use free time to advertise using free time to pause text or voice chat.

How to advertise

With voice ads

In the conversation window

Advertise under the conversation, or

Scroll up the conversation, advertise in front of the conversation, or

Advertise in the margins of the conversation.

Advertisements can be shown and heard during conversation breaks, allowing chat service providers to make money. These advertisements are performed according to the position and needs of each user.

Voice advertisements are immediately interrupted when the user is using the voice so as not to disturb the user.

Ensure that chat users receive news information that matches the topic, their position and needs, and other relevant information on the Internet.

It should be configured not to be recorded in the chat room window except for the text entered by the user.

Advertisements are posted in accordance with the user's gender, age, occupation, education, hobbies, interests, and places of residence, and monitoring and analyzing the contents of conversations to enable such distinction.

In the voice conversation, key words are analyzed to identify the topic and purpose of the conversation.

This feature applies to all areas of the Internet. That is, it is applied to bulletin boards, newsnets, mails, etc.

Encourage conversations even if you don't want to see the ad.

Chat rooms are usually written in short text. Use these margins in chat room windows to show ads.

Implement a chat program using the present invention.

1 is a flowchart of advertisements using the interactive function of the present invention.

2 is a diagram illustrating a method of advertising on a chat window.

3 shows a configuration as a method of analyzing the contents of sentences.

4 is a block diagram showing the database and program elements required to analyze a conversation.

Justice

The present invention will be described mainly on the chat (hereinafter referred to as 'chat room' or 'conversation'),

The content is applied to all data including bulletin board posts, newsnets, and mail contents.

The basic content will be explained mainly on text chat, but according to the development of voice recognition technology, it will be applied to voice conversation in the same way as SPEECH TO TEXT using analysis of conversation contents using voice recognition.

Ads in chat room windows over the network

While conversations between participants in a chat room can be done without a topic, they are often discussed and discussed on a specific topic. However, there may be times when you want or need to see additional information about a topic, a particular company, or a specific subject in these discussions. The present invention is designed to discover such a need, to automatically search in a chat room to provide information that a user needs or helps the conversation.

In Fig. 1, 1-1 is a discussion of whether a discussion room discussion of a chat room is related to a specific topic. This can be determined by analyzing the title of the chat room or the content of the conversation. If it is related to a specific topic (1-2), the content of the topic or topic is searched for and displayed. This display location is shown in the text displayed on the computer desktop, in a separate web browser, in a separate window of messenger, or in a chat chat window. Displaying news or advertisements (collectively referred to as "advertisements") in a dialog serves to effectively display news and advertisements in the eyes of the user. Showing it in a chat window during a conversation will disturb the user. To prevent this,

1) Detect whether the talker writes in the chat window or speaks in a voice chat.

(1) When the conversation stops, scroll up to the conversation and post an ad in the chat room window,

(2) Place an ad under the part where the conversation stops, and delete the advertisement when the conversation resumes.

or

2) Conversations (chats) usually consist of simple sentences, such as writing one to four words at a time, usually leaving a lot of space on the right side. Place ads in these margins.

That is, the advertisement is displayed in the chat room window when the text conversation is stopped, and the advertisement is displayed in the voice chat window when the voice conversation is stopped. This is like 1-4 to 1-5. 1-5 shows both an advertisement of voice only, an advertisement using a dialog of text / graphics / video, and an advertisement of a voice and a dialogue. When the voice conversation resumes, the voice advertisement stops, and when the conversation resumes, the advertisement in the dialog stops (1-6). Dialog ads can continue in browsers and other parts.

In Figure 2

2-1 shows that the advertisement has been made since the conversation is stopped in the above-described dialog window. 2-2 is an advertisement technique that advertises in a margin by using a dialogue composed of several simple words. In addition to this, you can scroll up the conversation and place an ad in front of the dialog (2-3). 2-4 are conversation sentences, 2-5 are graphic advertisements. Advertising doesn't just mean graphics or animation. This includes ads in TEXT format.

Analysis of conversations on the network

In 1-1 of FIG. 1, the target advertisement is considered to be a suitable target advertisement in consideration of the level of the chat room participants in the target advertisement providing the news and the advertisement. This method is shown in Table 1.

Conversational expression content analysis target Possible items in the conversation Category for Target Use One Spelling is good Kite, crane, school, person, job Age (mental age) 2 A short word (many) Year (v), person, science (v) Occupation, Major, Career 3 Length of sentence (long) Kite, person, science Internet / chat / computer proficiency 4 Emoticon use (many) Year (v) Education level / intelligence 5 Unnecessary mischief (many) Year (v), crane (v), school (v) Culture level / personality 6 Content of the article All hobby 7 Onomatopoeia Castle Interest 8 Word Expertise, Difficulty (High) Office, vocation, school, school, hall, kite gender 9 Gore, latest word, latest person (many) Kite, castle Place of residence 10 Website name / url, site personality All 11 Typing Speed (fast) Person, job, gender, yeon (v), crane 12 Good quality of answer to question Student 13 How to express sentences (good) School, school, occupation, year 14 Expression frequency All 15 Sentence / question expression, logicality (high) Crane, school, job 16 ID Castle, kite, job, liver, odor

In the above table, the first column from the left is to analyze the conversation contents of the chat room according to the items in the column of <Analyze contents of conversational expression>, and classify them according to the <category item for target use>. Among the <Category Items for Target Use>, they were classified by <Objects for Analyzing Conversation Expressions> and described in the column <Possible Items for Conversation Contents>. <Conversation expression content analysis target> is based on the matters described in () of each item, i.e., good, many, etc. Suppose that it is expressed as <Possible items for conversation> is indicated only by the front of <Sorting items for target use>. The opposite case is expressed similarly to the downward arrow of (v). To explain this in detail,

If 1 is good in spelling of <objects of conversational expression analysis>, this means that the age (age) and education (ability level / intelligence) of <possible items of conversation content> are high, education (level / personality) is high, , Major, career field) is also good.

The abbreviation of 2 is to express laughter as <hhhhh> (hahaha weak). Frequently used in letter conversations, these expressions are frequently used when they are younger (v), have more internet experience, and have less education (v).

Analyzing the content of article 6 and selecting from <Category for Target Use> applies to all items.

The onomatopoeia of 7 are synonymous with <hahaha> for males and <hoho> for females.

The professionalism of the word 8 can be subdivided into <profession>, <hobbies>, <education>, <culture>, <interest> and <age>.

<Website name / url, site personality> of 10 analyzes the site of the corresponding URL by using the web URL mentioned by the user, defers the feature to understand the user, and performs the targeted advertisement accordingly.

12 means that the higher the education, the more career, and the older the age, the more the quality of the answers to the questions, the more appropriate and logical the questions.

13 is a sentence expression method. Sentences with the same meanings differ in how they are expressed and how they are used.

14 is the repeatability and depth of the above. That is, the depth of expertise, the repetitive use of terminology, and the like are shown. The term "semiconductor expert" will use the terminology severely and frequently in its contents.

15 shows a logic diagram of the expressiveness of sentences and questions.

16 distinguishes gender by whether the user's ID is masculine or feminine, and specializes by including terminology. Separating occupations, interests. You can also grasp your hobbies.

These classifications may not necessarily apply, and they may need to be flexible as they may appear at very low or very high ages (eg, over 60).

Occupations, majors, careers and hobbies, interests, residences, and places of origin may be subdivided into <industrial / major, hobby / symbol, administrative districts>. This is different from other <categorization items for target use> in comparison with older and lesser ages, gender distinction between men and women, and higher and lower levels of education / intelligence.

As a method of analyzing the contents of conversation, the meaning / content can be estimated only by <verb> and <noun> in the expression sentence as in 3-1. Nouns include all subjects, objects, and pronouns. In this sentence analysis, nouns play a very important role. 3-2 extracts <pronouns> and uses them. Such pronouns represent product names, first person / company names, and addresses. It can be used in addition to or in addition to 3-3's professional sentence analysis program.

4 summarizes Table 1 to summarize the required database list and necessary means.

Need Database List of 4-1

Word List (Word Dictionary, Chat Expression Word Dictionary)

Chat word, word expression

General and Terminology List (by Industry Sector)

How to express sentences in chat, end of sentences

List of definitions, characteristics, and categories for the website

Emoticon word count

Gore, Recent List

Frequency by word used by user

List of word count per sentence by user

Typing Speed Measurement List by User

ID Separation List

There are,

4-2 is a programming type as a programming means for grasping conversation contents.

Program for understanding all conversations by user

Logical / Relevance Program of Answers to Questions

Program to identify logic and relevance of expression sentences by user

There is an identification program.

4-3 is a basic means element besides 4-1 and 4-2 above.

The nature of the chat room, i.e. the title of the chat room, etc.

Personal information of the user

There is a voice recognition means.

In the case of voice conversation, the contents of the conversation are analyzed by using the speech recognition or the speech to text function, and the analysis is applied to the advertisement by applying the criteria of the above table.

The role of messengers as a means of communication is growing very large. Show ads on these messengers

For dialogers

Use the free time of conversations to receive news or advertisements as useful information,

This information is important to help keep the conversation fun.

This information is also useful because it uses the dialog or voice more efficiently than before.

By analyzing the content of the dialogue as a number of analysis elements, it helps the target advertisement.

All elements appearing in the dialogue are included as analysis elements. In particular, it is possible to guess the profession, hobbies and interests as the nature of the website mentioned.

Sentence analysis can also be done very simply because verbs and nouns can be analyzed simply.

Claims (1)

1. A sentence of a messenger, which is a means of communication on a network, analyzes the contents of a conversation, and is configured to provide useful information to a talker in a chat window or through a voice, and the mentioned information includes news and advertisements. Way