KR20020065806A - Targeting Advertisement Service System in Wireless Internet Network and Method thereof - Google Patents

Abstract

PURPOSE: A targeting advertising service system in the wireless Internet and a method thereof are provided to execute an advanced, segmented targeting advertisement using terminal associated information transferred through the wireless Internet. CONSTITUTION: A targeting advertising service system in the wireless Internet consists of an indexed DB, a target segmentation module, an input module, a priority module, an anti-burnout module, a banner DB, and a historical user log file. The target segmentation module comprises a demographic targeting module from the indexed DB, a demographic targeting module from a CP(Content Provider), a location-based targeting module, a user log-based targeting module, and a mass targeting module. The indexed DB is constructed on the basis of an MISP(Mobile Internet Service Provider) DB and advertisers' advertising conditions. The input module receives an advertisement request from a user terminal or a manager's control command for the selective use of the target segmentation module. The target segmentation module, if the advertisement request is transferred through the input module from the user terminal, executes a relevant target segmentation and fetches advertisement items which can provided to the user. At this moment, the system selects a relevant advertisement targeting the user through the priority module and the anti-burnout module. Then the system obtains an actual banner advertising data from the banner DB and sends the obtained data to the user terminal.

Description

Targeting Advertisement Service System in Wireless Internet Network and Method

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for targeting advertisement services in a wireless Internet, a method thereof, and a computer readable recording medium recording a program for realizing the method. In particular, the present invention uses identification information transmitted by a wireless terminal to use a network. The present invention relates to a system for targeting advertisement services in a wireless Internet for providing a targeting advertisement, and a method thereof and a computer-readable recording medium having recorded thereon a program for realizing the method.

In the past, the Internet advertising market has become a very important area of the Internet business. Already, most of the internet advertising market is advertising marketing using AD-Server, and various AD-Servers have their own target segmentation logic and report for more effective delivery of advertisement. Report) We are developing techniques.

Even in the wireless Internet environment, which is already spreading faster than the early Internet market, the development of the advertising market is obvious and it is time for a solution for wireless Internet advertising.

However, AD-Server, which has been applied to wireless Internet advertising in the past, does not actively reflect the unique characteristics of the wireless Internet, but has been following the advertising technique used in the wired Internet.

Wireless Internet advertising is based on a unique environment. That is, there are various devices such as cell phones, smart phones, and personal digital assistants (PDAs), WML (Wireless Markup Language), and HDML (Handheld Devices). It uses various wireless internet languages such as Markup Language, M-html, C-html and S-html, and uses circuit, packet ( Data transmission / reception schemes such as Packet (IS-95C) are rapidly changing.

In addition, wireless Internet advertising should take into account the characteristics of the device (Device) used. That is, the characteristics such as display size, color, memory, etc. of the mobile device should be taken into consideration.

In addition, wireless Internet advertising should allow for limited data transmission and reception. In particular, this is important for the packet system.

In addition, the wireless Internet advertisement is a device that is differentiated from its target compared to the existing wired Internet advertisement, and thus uses differentiated device information such as location information, device identification information, carrier information, and user profile data. .

Therefore, there is a need for a suitable wireless Internet advertising service according to the unique environment in the field of such wireless Internet advertising.

Referring to the related art, "advertising method using a wireless mobile terminal as a medium (patent application 10-2000-8166)", "advertising method using a wireless portable communication terminal (10-2000-031237)", "wireless wireless network 3D banner advertising service method (10-2000-031237) "," Advertising method using mobile communication terminal (10-2000-041764) "," Advertising method on wireless Internet (10-2000-046797) "," Wireless and wireless Online advertising method using the Internet (10-2000-053836) ".

However, these conventional technologies have been described by simply extending the advertising technique made on the wired Internet to the wireless Internet, thereby failing to make good use of the characteristics of the wireless Internet environment as described above.

Specifically, for example, OAS (Open AdStream) of Real Media Co., Ltd. may be used. It relates to an advertisement service providing technology online and does not distinguish wired or wireless.

The process in which RealMedia's OAS works makes cookies in the user's browser to recognize, analyze, and react.

In order for the mobile process to proceed, the unique information of the terminal must be accepted by a WAP gateway or CP. Then, in conjunction with the carrier's database (DB: DataBase), the user's information is made into a cookie, and the output is output so that OAS recognizes it as a browser. The difference between web and mobile is that mobile creates a virtual browser between the handset and OAS. Using this, OAS proceeds with the mobile process like the process on the web.

That is, the OAS process in the mobile has a problem of performing redundant processing without sufficiently utilizing the specificity of the wireless network environment as shown in the above problem of the wireless Internet advertisement.

The present invention has been made to solve the above-mentioned problems, the targeting advertising service in the wireless Internet to perform the advanced form of targeted advertising using the terminal-related information delivered through the wireless Internet It is an object of the present invention to provide a computer-readable recording medium recording a system and a method thereof and a program for realizing the method.

1 is a conceptual diagram of an embodiment of a targeting advertisement service in the wireless Internet according to the present invention.

2 is an exemplary configuration diagram of a wireless Internet environment to which the present invention is applied.

Figure 3 is an embodiment configuration for a targeting advertising service system in the wireless Internet according to the present invention.

4A through 4E are flowcharts of one embodiment of a method of targeting advertisement service in the wireless Internet according to the present invention.

5A to 5B illustrate an embodiment of a customer information targeting advertisement service processing process according to the present invention.

* Explanation of symbols for the main parts of the drawings

21: user terminal 22: base station

23: Wap Gateway 24: Mobile Ad Server

25: Internet 26: Content Provider

The system of the present invention for achieving the above object is, in the advertising service system in the wireless Internet, the index storage means for matching and storing the ID of the advertisement according to the request from the advertiser and the terminal ID that can use the wireless Internet ; Input means for receiving an advertisement request and identification information related to the terminal transmitted from the terminal through the wireless Internet; The terminal-related identification information transmitted along with the advertisement request for the user terminal requesting an advertisement through the wireless Internet may be provided to the user terminal using index information from the index storage means, log information of the terminal, and the like. Target refinement means for selecting an advertisement; Advertisement data storage means for receiving identification information on the advertisement to be delivered from the target segmentation means to the user terminal and providing corresponding advertisement data to the user terminal; And log information storage means for storing and managing log information according to processing of a targeting advertisement service such as advertisement data information delivered to the user terminal through target request segmentation and advertisement request from the user terminal delivered through the wireless Internet. It is characterized by.

In addition, the method of the present invention, the targeting advertisement service method in the wireless Internet applied to the targeting advertising service system, the first step in which the ad server is requested to provide the advertisement from the user terminal via the wireless Internet; A second step of the ad server analyzing identification information related to the terminal received from the user terminal; Based on the terminal-related identification information analyzed by the ad server, an advertisement to be provided to the user terminal is selectively used by using index information matching the advertisement with the terminal ID, log information, and location information of the terminal. A third step of selecting; And a fourth step of the ad server extracting data of the advertisement selected for providing to the user terminal from the database and providing the selected advertisement data to the user terminal through the wireless internet.

The present invention also provides an advertisement service system including a processor, comprising: a first function for receiving an advertisement from a user terminal through a wireless Internet; A second function of analyzing identification information related to the terminal received from the user terminal; A third step of selecting an advertisement to be provided to the user terminal by selectively using index information matching the advertisement with the terminal ID, log information of the terminal, and location information based on the analyzed terminal-related identification information; function; And a computer-readable recording medium having recorded thereon a program for realizing a fourth function of retrieving data of an advertisement selected to be provided to the user terminal from a database and providing the fourth terminal to the user terminal through the wireless Internet.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a conceptual diagram of an embodiment of a targeting advertisement service in the wireless Internet according to the present invention.

The overall flow of the targeting advertisement service in the wireless Internet according to the present invention is shown in FIG. That is, the relationship between the advertiser, the media lab, the ad server, the media (MISP: Mobile Internet Service Provider), and the target user is shown.

Here, the ad server enables the targeting advertisement service according to the present invention.

The implementation process of wireless advertising has many similarities with wired internet advertising, but the most important part is the development of wireless ad server that enables pinpoint marketing and the actual wireless advertising to consumers in various wireless internet environments. Technology, and the present invention proposes this.

2 is an exemplary configuration diagram of a wireless Internet environment to which the present invention is applied.

The present invention is for efficient delivery and analysis of advertisements in a wireless Internet environment. The present invention enables the implementation of target segmentation and reports to a new level through identification of individual users, which is a characteristic of the wireless Internet. At this time, each process can be actively managed in the rapidly changing wireless Internet environment in consideration of future scalability through a modular design.

The targeting advertisement service according to the present invention is an advertisement service provided to a user's terminal in a wireless Internet environment. In this case, the wireless Internet refers to various types of Internet services through wireless, such as cellular, personal communication system (PCS), personal digital assistant (PDA), and next generation mobile communication (IMT-2000).

There is an advertisement service system 10-2000-040761 previously filed by the present applicant. It also shows that banner ads can be implemented in mobile phones. In other words, it shows the technology exposed to consumers according to the wireless Internet environment. In an embodiment of the present invention, a banner advertisement implemented in such a terminal will be described as an example. However, the present invention can be applied to advertisement services provided in various wireless Internet environments as well.

The targeting advertisement service according to the present invention includes an environment including a user terminal 21, a base station 22, a WAP gateway 23, a mobile ad server 24, an internet 25, and a content provider 26. Is performed in

In FIG. 2, the process of ad service shown in FIG. 1 is shown in more detail. First, when the user terminal 21 requests a WAP page, it is wirelessly transmitted to the base station 22, and in the wireless communication service processing system having the concept of including the base station 22, the user terminal delivered wirelessly ( The request of 21 is transmitted to the swap gateway 23 via wire (1).

The swap gateway 23 forwards the received swap page request to the content provider 26 via the Internet 25 (2), and the content provider 26 responds to the data of the corresponding swap page with the swap gateway 23 in response. (3), the swap gateway 23 transfers it to the user terminal 21 via the base station 22 (4).

The user terminal 21 requests a banner page to the swap gateway 23 via the base station 22 so as to provide an advertisement to the user (5), the swap gateway 23 is a mobile ad server according to the present invention. In step 6, the banner request from the user terminal 21 is forwarded (6).

The mobile ad server 24 transmits the banner advertisement of the corresponding target to the swap gateway 23 using the user terminal 21 information received along with the received banner request (7), and the swap gateway 23 does this. Transfer to the user terminal 21 via the base station (22).

Thus, the user using the user terminal 21 is to confirm with the content requesting the advertisement targeting the user.

At this time, the advertisement provided with the content is configured to put the advertisement request information on the portion where the banner advertisement of the content is inserted according to the agreement with the content provider, so that the user terminal or the swap gateway checks the content and requests the advertisement from the corresponding ad server. Provided by the ad server. Alternatively, the user terminal may also provide an advertisement request when the user requests the content on the premise of inserting the advertisement, and process the classified content in the swap gateway to deliver the content and the advertisement to the user. Of course, there may be a case of requesting advertising content.

That is, in the wireless Internet, the advertisement may include a text / banner pull attached to the wireless internet content, and an application in which the advertisement content delivered through the wireless internet is embedded in the wireless device. There may be an advertisement (Push) exposed through the (Application).

The present invention may be regarded as a mobile ad server and a targeting advertisement service made therein.

The mobile ad server according to the present invention delivers the target segmented advertisement based on the terminal information delivered while the user terminal requests the content (including the advertisement content).

The differentiated functions of the mobile ad server will be described as follows.

1. Modular Targeting.

Area Targeting: Targeting according to the user's location.

User demo profile targeting: Targeting according to the user's demographic information.

Client Response Targeting: Targeting users who have responded to a particular advertisement.

Client User history Targeting: Targeting based on user information held by the advertiser.

* At this time, according to the request of the advertiser, it is possible to perform the targeting advertisement by appropriately combining the module for the advertisement.

2. Anti-Burnout.

-Prevents advertising from falling under the impression by showing the advertisement to the same user.

-This can be selectively applied at the request of the advertiser.

3. Inventory Management.

-It can be optimized by controlling the registration, execution / targeting conditions of advertisements.

4. Reporting.

-The response of the advertisement being executed can be confirmed in real-time and properly reflected in the media planning.

This is explained in more detail as follows.

Area Targeting is to provide a targeting advertisement according to a user's location. A message sent by a user terminal requesting content (including advertisements) includes user terminal identification information (ID) and base station identification information (ID). Included. Location targeting is to determine the location based on the corresponding base station identification information (ID) and to provide a corresponding advertisement to the user.

User demo profile targeting is to provide a targeting advertisement according to the user's demographic information, and has target targeting information required by the advertiser for the advertisement, and MISP: Mobile Internet Service The terminal receives the corresponding terminal identification information (ID) from the provider, stores it as index information for targeting, and provides a targeting advertisement when the advertisement providing request is received from the corresponding terminal. Of course, the information may be provided from the content provider CP.

Client Response Targeting is to provide a targeting advertisement for a user who has responded to a specific advertisement. As described above, the client response information included in the message when the user terminal using the wireless information is included in the message is transmitted. Based on the ID), existing advertisements can be databased to provide linked advertisements.

Client User History Targeting is to provide targeting advertisements according to user information held by advertisers. Advertisers may have targets that they target as the main targets, and the information is delivered from the user terminal. The identification information may be compared based on the identification information, or requested to the MISP, to obtain terminal identification information (ID) of specific subjects, and the targeting advertisement may be performed based on the identification information.

In addition, in the wireless Internet environment, various information included in a message when a user terminal requests information (advertisement) may be used as information of a targeting advertisement. The information included in the message includes terminal identification information (ID) and a carrier. There may be a kind, base station number, MISP ID, site ID, page ID, banner profile, and the like.

Anti-Burnout keeps in mind that even if a target is targeted, it may be counterproductive if a particular advertisement is touched multiple times. This prevents the focused exposure of the same advertisement.

In addition, since there is a priority determination function, if there are several advertisements corresponding to an advertisement request of a user terminal, the advertisement having higher priority is provided.

In order to facilitate the targeting advertisement, the advertisement service provider manages and organizes the data on the advertisement result and provides the report to the advertiser or the media lab.

The MISP includes a carrier MISP and an independent MISP. The carrier MISP is a MISP by a wireless communication service provider, and the independent MISP is a MISP that provides Internet service based on a wireless communication service. The type of information delivered to the ad server may vary depending on which MISP the user terminal uses.

Based on the above description of the targeting advertising service in the wireless Internet according to the present invention will be described as an example as follows.

When Hyundai Department Store bargains A ladies' clothing for women in their 20s

-During the bargain period, 200 discount coupon banners will be shown to users on a first-come, first-served basis, along with bargain advertisements for ladies' A women's clothes among women in their 20s around Hyundai Department Store.

-Check the user's response in real time and adjust the content of the advertisement, targeting conditions, etc. accordingly.

-A catalog of ladies' clothing will be sent to e-mail / DM for users who responded to the above advertisement. In other words, to promote a variety of products of women's clothing.

The present invention will be described below based on the above examples.

As shown in the above example, if enough information is given, the wireless advertising solution with the ability to support Pinpoint Marketing, which could not be realized in the past, in a nearly complete form, can make a big appeal to the advertiser. It will be able to expand the market.

In the past, targeting on the wireline was based on primitive content targeting and primitive cookie (historical) targeting (targeting if member information is available), which can be called impression-oriented mass marketing.

In wireless, targeting advertisements are user identifiable and collect information, and the advertisements are precisely used with accurate information, not speculation, such as content or artificial intelligence (AI) history.

The target of the advertisement is not determined by the AI, but based on the targeting information required by the advertiser and the agency. The strength of wireless targeting is that the advertisers can target the desired targets accurately in the collected information and selectively advertise to get the maximum advertising effect.

Targeting that can be used in the wireless Internet is largely aimed at targeting content-identifying users regardless of the content by organically combining content targeting—using wired information—and information from devices, MISPs, and advertisers. It is possible.

The basic premise of targeting is that the device comes in with the user's information and, if it has additional information about the user, can combine it.

3 is a diagram illustrating an embodiment of a targeting advertisement service system in a wireless Internet according to the present invention.

The present invention can first sort whether human beings are desired by the conditions given by the advertiser based on the location information and the demo information received from the device, and if there is previously collected response information or the advertiser's own information, the filtering is filtered through matching logic. I can make it. Various candidate advertisements suitable for the user are filtered through simple anti-burnout and precedence logic before the advertisement is served.

At this time, advertiser's advertisements and conditions should be entered as prerequisites, and they have MISP and pre-indexed data for demo targeting. After the advertisement, the results are accumulated as log files, along with reporting logic, anti-burnout Used as data data such as logic.

As described above, the advertisement provided to the user terminal may be provided through a specific area separated for the advertisement, or may be included in the content according to the content request of the user.

The targeting advertisement service system in the wireless Internet according to the present invention shown in FIG. 3 includes an indexed database, a target segmentation module, an input module, a priority module, There is an anti-burnout module, a banner database and a historical user log file.

The target segmentation module includes a demographic targeting module from an index DB, a demographic targeting module from a CP by a get method, a location-based targeting module, a user log-based targeting module, and a mass targeting module. Include.

Referring to the present invention through the drawings as follows.

First, an index DB is constructed based on the MISP DB and the advertisement conditions of the advertiser.

The input module receives an advertisement request from a user terminal or a control command of an administrator regarding the selective use of a target segmentation module.

Target segmentation module (Target Segmentation Module) is provided to the user by performing the corresponding target segmentation based on the location information, terminal identification information (ID), etc. received when the advertisement request from the user terminal through the input module (Input Module) Withdraw advertising details that can be. At this time, the elected advertisement may be one or more. Then, the corresponding advertisement targeting the user is selected through the Priority Module and the Anti-Burnout Module, and the actual banner advertisement data is obtained from the banner database and delivered to the user's terminal. As far as possible.

4A to 4E are flowcharts illustrating an exemplary method of targeting advertisement service in the wireless Internet according to the present invention.

4A shows a location information targeting process, FIG. 4B shows a customer information targeting process, and FIG. 4C shows a mass targeting process. 4D shows a customer information database indexing process, and FIG. 4E shows a link processing process according to a user's click on an advertisement.

Figure 4a is a detailed flowchart of an embodiment of a location information targeting advertisement service processing process according to the present invention.

First, the ad server receives an image request from the wireless Internet browser of the terminal (401), and analyzes the header of the location among the header information of the HTTP header received from the terminal by the location targeting module of the ad server. In step 402, it is checked whether there is an advertisement with a condition that matches the analyzed location information data (403).

As a result of checking whether there is an advertisement with a matching condition, if there is no advertisement with a condition that matches the analyzed location information data, the method moves to the customer information targeting module (404).

As a result of checking whether there is an advertisement with a matching condition, if there is an advertisement with a condition that satisfies the analyzed geolocation data, the least transmitted advertisement based on the current time among the advertisements with a condition that satisfies the analyzed geolocation data Water is selected (405).

Then, it checks whether the advertisement selected above has been previously transmitted to the browser of the same terminal, and if so, selects the least transmitted advertisement among the advertisements except the advertisement selected above based on the current time ( 406).

The ad server reads the advertisement of the above condition from the file and transmits it to the browser of the terminal (407). In addition, the ad server analyzes the unique ID value of the terminal among the HTTP header information and stores it in a log file along with the time, the ID of the transmitted advertisement, an environment variable, etc. (408).

Figure 4b is a detailed flow diagram of an embodiment of the customer information targeting advertising service processing process according to the present invention.

The customer information targeting module of the ad server analyzes the terminal ID in the HTTP header information (409), and searches for the above terminal ID in the pre-indexed database (410) to determine whether the terminal ID exists (411). .

As a result of determining whether the terminal ID is in the database that is pre-indexed, if the terminal ID is not in the database, the mobile terminal moves to the mass targeting module (412). The least transmitted advertisement is selected (413).

Then, it is checked whether the advertisement selected above has been transmitted to the browser of the same terminal before, and if so, selects the least transmitted advertisement among the advertisements except the advertisement selected above based on the current time (414). .

The ad server reads the advertisement of the above condition from the file and transmits the advertisement to the browser of the terminal (415). Then, the ad server stores the time, the ID of the transmitted advertisement, the environment variable, and the unique ID of the terminal in the log file (416). .

4c is a detailed flowchart illustrating an embodiment of a mass targeting advertisement service processing process according to the present invention.

In the process of processing the location information targeting advertisement service in the location information targeting module or the processing of the customer information targeting advertisement service in the customer information targeting module, the advertisements that are not searched are selected based on the current time. ). Then, it is checked whether the advertisement selected above has been transmitted to the browser of the same terminal before, and if so, select the least transmitted advertisement among the advertisements except the advertisement selected above based on the current time (418). .

The mass targeting module of the ad server reads the advertisement of the above condition from the database and transmits the advertisement to the browser of the terminal (419). The ad server stores the time, the ID of the transmitted advertisement, the environment variable, and the unique ID of the terminal in the log file (420).

Figure 4d is a detailed flow diagram of an embodiment of a customer information database index processing process according to the present invention.

As shown in FIG. 4B, an index database in which corresponding terminal IDs and advertisement IDs are organized by comparing customer information with advertisements may be performed, and targeting advertisements may be performed based on the same. 4D illustrates a process of creating such an index database. The customer information database is updated by executing an index processing process at a predetermined time.

First, request the terminal ID information of the users that meet the conditions of the advertisement to the advertising medium provider (421). That is, a terminal ID corresponding to a condition of an advertisement is requested to a carrier MISP, an independent MISP, or a corresponding content provider (CP). Then, the server receiving the request transmits the corresponding terminal ID to the ad server.

The ad server lists IDs of advertisements corresponding to terminal IDs to be stored in a database (422), and stores IDs of advertisements corresponding to terminal IDs in units of 10000 units in a database management system (DBMS). Store in a table (423).

4E is a detailed flowchart of an embodiment of a click link processing process according to the present invention.

First, when a user clicks on an advertisement in a browser of a wireless Internet terminal, a movement path is requested to the ad server, and the ad server receives a movement path request according to the advertisement click from the wireless Internet terminal (431).

The ad server detects a unique ID of the terminal in the received HTTP header (432), and detects an advertisement ID corresponding to the unique ID of the terminal in the log file (433). In other words, the log file contains information about the advertisement currently floating in the user's terminal to detect the advertisement ID by checking it.

The ad server finds the corresponding link address in the advertisement related database and forwards the address to the address (434).

4A to 4C illustrate a targeting advertisement service process, FIG. 4D illustrates a process of organizing customer information for a targeting advertisement, and FIG. 4E illustrates a subsequent process according to the targeting advertisement.

In FIG. 4A to FIG. 4C, the priority of various targeting processes such as location, customer information, mass, etc. is determined by the ad server according to a condition received from a control command of an administrator, and the targeting advertisement is performed accordingly. Thus, if a given condition changes, the priority changes.

5A through 5B are diagrams illustrating an embodiment of a process of processing a customer information targeting advertisement service according to the present invention.

The targeting advertisement service in the wireless Internet according to the present invention provides the targeting advertisement service in various ways as described above, and uses various user information delivered through the wireless internet environment when making an advertisement request.

For example, for location information targeting advertisements, the location is checked based on the identification information of the base station received at the time of the advertisement request.In the case of an advertisement request for which the personal information of the advertisement requester is unknown, the conditions of the advertisement in advance may be determined. By requesting the corresponding terminal ID, the customer information is indexed and managed accordingly. In addition, in the case of an advertisement request capable of knowing personal information of the advertisement requester, a corresponding advertisement is selectively provided based on the advertisement request. In addition, based on the terminal identification information delivered with the advertisement request, the advertisement request and the corresponding advertisement provision are organized into a log file, and the advertisement is provided based on this. That is, even if the advertisement corresponding to the user as a targeting advertisement, the previously provided advertisement is excluded as much as possible, and a certain number of impressions are avoided. In addition, it is possible to check a log file for previously exposed advertisements and advertisements that a user reacts to provide a continuous advertisement or a more advanced advertisement.

5A and 5B illustrate a process of servicing a customer information targeting advertisement. In this case, in order to use the terminal identification information received by the ad server when the advertisement is requested, the advertisement ID matching the terminal identification information is classified before that and the advertisement is provided based on this.

Although FIG. 5A and FIG. 5B show a state that varies depending on whether or not there is an advertisement matching the user terminal in the index database, the overall appearance is similar.

First of all, the inventory management is presented on the upper right side of the drawing, and the advertisement ID and various conditions according to the advertiser's request are classified into a database.

In addition, the center top shows a process of matching terminal IDs with advertisement IDs and advertising IDs. At this time, the ad server accesses the MISP or CP and receives a terminal ID corresponding to the advertisement condition.

An ad server requesting an advertisement from a user terminal using the wireless Internet and receiving various identification information at the same time shows a process of checking a carrier and checking whether there is at least one advertisement matching the terminal ID.

5A and 5B differ depending on whether there is a matching advertisement. If there is no matching advertisement, one or more corresponding advertisements are found through the impression count logic, and accordingly, the achievement rate of the corresponding advertisement is checked. It is shown at the bottom of the figure to provide the user terminal with the lowest achievement rate advertisement.

Through this process, the targeting advertisement is provided to the user in the wireless Internet environment.

The present invention described above is not limited to the above-described embodiments and the accompanying drawings, and various substitutions, modifications, and changes are possible in the art without departing from the technical spirit of the present invention. It will be apparent to those of ordinary knowledge.

As described above, the present invention has the effect of performing a more advanced segmented targeting advertisement through the identification information of each user, which is a characteristic of the wireless Internet.

In addition, the present invention, it is possible to respond to the needs of advertisers by allowing individual execution and merging can be performed through the modular operation of each execution process for advertisement execution, and also according to the characteristics of the advertising campaign advertising delivery using a customer database By doing so, it is possible to execute accurate advertisement that is the basis of one-to-one marketing.

In addition, the present invention has the effect of enabling efficient delivery of advertisement by enabling accurate reporting of various data and target segmentation based on the same for efficient performance of wireless Internet advertisement.

That is, the present invention enables efficient target segmentation using base data such as wireless Internet site and page, banner profile, date and time unit connection, and uses the user's unique identification information (ID). By using a database of Internet usage history, each user's propensity to use the wireless Internet can be used as the base data for target segmentation.

In addition, the present invention, when necessary, it is possible to target by linking with the customer database, by matching the identification information (ID) of the user terminal to the customer's information through the customer database to use as the basis data of one-to-one marketing more precise Targeted advertising is possible.

In addition, the present invention is a wireless advertising solution that can support the pinpoint marketing (Pinpoint Marketing), which was previously impossible to implement in a nearly complete form, can make a big appeal to the advertiser, and bring about an expansion of the wireless advertising market. It can be effective.

In addition, the present invention, by determining the target of the advertisements based on the targeting information required by the advertiser, the planning agency, etc., the advertiser can accurately select the desired target in the collected information to provide an efficient advertisement selectively. .

In addition, the present invention has an effect that can be targeted to users who can be identified regardless of the content by organically combining the content targeting, information obtained from the device, MISP, information obtained from the advertiser.

Claims (9)

In the advertisement service system in the wireless Internet, Index storage means for matching and storing and managing a terminal ID that can use the wireless Internet and an ID of an advertisement according to a request from an advertiser; Input means for receiving an advertisement request and identification information related to the terminal transmitted from the terminal through the wireless Internet; The terminal-related identification information transmitted along with the advertisement request for the user terminal requesting an advertisement through the wireless Internet may be provided to the user terminal using index information from the index storage means, log information of the terminal, and the like. Target refinement means for selecting an advertisement; Advertisement data storage means for receiving identification information on the advertisement to be delivered from the target segmentation means to the user terminal and providing corresponding advertisement data to the user terminal; And Log information storage means for storing and managing log information according to processing of a targeting advertisement service such as advertisement data information delivered to the user terminal through target request segmentation and advertisement request from the user terminal delivered through the wireless Internet. Targeting advertising service system in the wireless Internet comprising a. The method of claim 1, The input means, Targeting advertisement service in the wireless Internet, characterized in that the target segmentation means for receiving the priority determination command to facilitate the determination of the targeting advertisement to be provided to the terminal in the target segmentation means; system. The method according to claim 1 or 2, The target segmentation means, Target classification means for extracting at least one target advertisement by selectively performing demographic targeting, location targeting, mass targeting and log targeting using the terminal-related identification information transmitted together with the advertisement request from the user terminal ; And Ad selection means for selecting one target advertisement to be provided to the user terminal by performing a priority check and determination of exposure or more than a specific number of times the at least one target advertisement extracted by the target classification means Targeting advertising service system in the wireless Internet comprising a. The method of claim 3, wherein The terminal-related identification information, Terminal identification information (ID), a communication company type, a base station number, MISP (Mobile Internet Service Provider) identification information (ID), a site identification information (ID), and a page selectively transmitted from the user terminal through the wireless Internet. Targeting advertising service system in the wireless Internet, characterized in that the identification information (ID) and banner profile information. The method of claim 3, wherein The target classification means, First demographic targeting processing means for classifying a corresponding target advertisement by comparing the terminal-related identification information transmitted from the user terminal with index information stored in the index storage means; Second demographic targeting processing means for classifying a corresponding target advertisement by a get method based on the terminal-related identification information transmitted from the user terminal; Location targeting processing means for identifying a location of the user terminal based on the terminal identification information transmitted from the user terminal and classifying a corresponding target advertisement; Mass targeting processing means for identifying advertisements having less exposure among advertisements that can be provided to the user terminal and classifying target advertisements that can be provided to the user terminal; And Log targeting processing means for checking the log information of the log information storage means to identify the advertisement information provided to the user terminal and classify the target advertisement corresponding to the user terminal Targeting advertising service system in the wireless Internet comprising a. In the targeting advertising service method in the wireless Internet applied to the targeting advertising service system, A first step in which the ad server is requested to provide an advertisement from the user terminal through the wireless Internet; A second step of the ad server analyzing identification information related to the terminal received from the user terminal; Based on the terminal-related identification information analyzed by the ad server, an advertisement to be provided to the user terminal is selectively used by using index information matching the advertisement with the terminal ID, log information, and location information of the terminal. A third step of selecting; And A fourth step in which the ad server extracts data of an advertisement selected for providing to the user terminal from a database and provides the data to the user terminal through the wireless Internet; Targeting advertising service method in the wireless Internet comprising a. The method of claim 6, A fifth step in which the ad server stores and manages information such as time, an identification value, and a variable as log data on an advertisement request and an advertisement provided with the user terminal; Targeting advertising service method in the wireless Internet further comprising. The method according to claim 6 or 7, The third step, A sixth step of extracting at least one target advertisement by selectively performing demographic targeting, location targeting, mass targeting, and log targeting based on the terminal-related identification information analyzed by the ad server; And A seventh step of selecting one target advertisement to be provided to the user terminal by performing filtering such as checking the priority and determining whether the at least one target advertisement has been extracted or not, by the ad server Targeting advertising service method in the wireless Internet comprising a. In an advertising service system having a processor, A first function of requesting an advertisement from a user terminal through a wireless Internet; A second function of analyzing identification information related to the terminal received from the user terminal; A third step of selecting an advertisement to be provided to the user terminal by selectively using index information matching the advertisement with the terminal ID, log information of the terminal, and location information based on the analyzed terminal-related identification information; function; And A fourth function of extracting data of an advertisement selected to be provided to the user terminal from a database and providing the same to the user terminal through the wireless Internet A computer-readable recording medium having recorded thereon a program for realizing this.