KR20010100528A - Sales method in internet shopping mall - Google Patents

Abstract

If members apply for the product they want to purchase in advance, they will decide the discount price for the product when the number of applicants is exceeded, notify the applicants, and then receive the actual purchase application from the members to sell the product. A method is provided. In the present invention, a member is given an opportunity to make a purchase reservation (steaming) for a product he / she wants to purchase. After receiving a purchase reservation for a certain period of time, when the target number of targets has been exceeded, the applicants are informed about at which point the discounted price for the product will be determined from the number of members who have made a purchase reservation. Applicants look at how much the discounted price will be and decide whether to actually buy it. The mall determines how many people actually want to buy and determines the final selling price. Applicants look at the final selling price and decide whether or not to purchase the product, and then make a payment and purchase the product if they wish to purchase it. It is also possible to reduce the mileage as a penalty for users who have made a purchase intention and do not make a final purchase.

Description

Sales method in internet shopping mall {Sales method in internet shopping mall}

The present invention relates to a method of selling a product in an internet shopping mall. More specifically, if a member applies in advance for a product he / she wants to purchase, when a predetermined number of applicants is exceeded, a discount price for the product is determined and the applicants are notified. And, again, to receive a real purchase request from the members to sell the product.

With the development of Internet e-commerce, various forms of sale or purchase are appearing. One of them is called co-purchase.

Co-purchasing is a way of purchasing products at a lower cost by purchasing multiple products at once. For example, a person can buy ten products at a price of 10,000 won at a time, so that they can buy ten people at a time for 9,500 won. In other words, by purchasing the co-purchase members together to get the same discount as in a large discount mart.

As co-purchases attract a large number of users, the method is also used in various ways, such as from the unilateral selection of items by the propulsion group and the company, or by directly requesting and purchasing the desired products.

8A and 8B illustrate an example of a web page used in a method of jointly purchasing a product on the Internet according to the prior art.

As the internet user accesses the co-purchase website, the co-purchase website provides the web user with a web page as shown in FIG. 8A.

The provided web page includes a product category search icon 101 for searching for a product by category, and a product search icon 102 for inputting a product name to search for a product.

In addition, the provided web page includes images (110, 120, 130, 140, 150), start prices (111, 121, 131), and current price of co-purchaseable products-here Samsung Kimchi Dog, Anion Generator, Scanner- 112, 122, 132, discounts (113, 123, 133), deadlines (114, 124, 134, 144) and the number of people who want to buy jointly so that the current price of the product can be lowered Shown are bar graphs 115, 125, 135, and 145.

The internet user can view the images 110, 120, and 130 of each product through the provided web page, and the current price 112, which is reduced as the joint purchase with the start prices 111, 121, and 131 of each product, is proceeded. , 122, 132, and the discount amounts 113, 123, and 133 representing the profits that can be obtained.

In addition, the Internet user can visually check the discount amount that can be obtained according to the increase in the number of co-buyers through the bar graphs 115, 125, and 135.

On the other hand, when there is a product to be jointly purchased on the provided web page, the Internet user is provided with a web page as shown in Figure 7b by clicking the image (110, 120, 130) of the product to be jointly purchased.

On the provided web page, the product category search icon 101, the product search icon 102, and the name and e-mail address of a person who knows the co-purchasing can be sent to the e-mail address. The notification icons 103a and 103b for transmitting the joint purchase information and the purchase icons 104a and 104b for allowing the purchase of goods are shown.

In addition, the provided web page includes an image 110, a product name 105, the number of co-purchasers 106, the starting price 111, the current price 112, the discount amount 113, the deadline 114, and the co-buyer A bar graph 117 and a curve graph 118 are shown to show the current price lowered with increasing.

Therefore, when the Internet user wants to purchase, the Internet user can click the purchase icons 104a and 104b to jointly purchase the product to be purchased. At this time, the joint purchase price is finally determined by the number of joint purchasers of the deadline.

Meanwhile, the aforementioned joint purchase method describes a method in which Internet users jointly purchase a product for an item predetermined by a joint purchase promotion company. However, the members of the joint purchase website select a product to be jointly purchased. In the case of a desire to buy jointly, there is a way for the joint purchase website to select a supplier of the product, negotiate a price, and make the joint purchase possible.

However, in the joint purchase method as described above, the buyers participate in the joint purchase in a situation where it is not certain how much the final number of people will be, and thus, there is a disadvantage in that the purchase price is participated in an uncertain state. In particular, because of this point, until the desired price is reached, that is, until the number of participants reaches a certain number of people only see each other, there is a disadvantage that it is difficult to attract people at the beginning of the joint purchase.

Also, some people will buy if they don't buy it right now, but they're below a certain price. In the conventional way, it is difficult to attract these people to purchase. In other words, even if a desired product is on the co-purchase list, there is a limit in allowing them to participate in the co-purchase because they do not always keep an eye on whether the price falls below a certain price. In addition, even if all of these people participate, even though they can purchase at a desired price, the price does not go down to the desired price because they do not participate because of problems in the purchasing system. As a result, conventional systems are difficult to create opportunities for more people to buy at lower prices.

The present invention has been made in view of this point, and an object of the present invention is to provide a sales method that can give an opportunity for more people to participate in the purchase of the same product in an internet shopping mall.

It is also an object of the present invention to provide a way for more people to sell a product at a lower price by participating in a purchase.

1 is a view showing the internal configuration of a shopping mall implementing the sales method of the present invention.

2 is a view showing the internal configuration of the steamed DB of FIG.

3 is a flowchart illustrating a merchandise sales procedure according to the method of the present invention.

Figure 4 is a screen example when a member is steamed in the selling method of the present invention.

5 is an example of an e-mail transmitted to the members who steamed after the steaming is closed in the selling method of the present invention.

6 is an example of a web page shown to the member when the member who received the e-mail of FIG.

7 is an example of an e-mail informing the members of the purchase intention of the final selling price.

8A and 8B illustrate an example of a web page used in a method of jointly purchasing a product on the Internet according to the prior art.

In the present invention, a member is given an opportunity to make a purchase reservation (steaming) for a product he / she wants to purchase. After receiving a purchase reservation for a certain period of time, when the target number of targets has been exceeded, the applicants are informed about at which point the discounted price for the product will be determined from the number of members who have made a purchase reservation. Applicants look at how much the discounted price will be and decide whether to actually buy it. The mall determines how many people actually want to buy and determines the final selling price. Applicants look at the final selling price and decide whether or not to purchase the product, and then make a payment and purchase the product if they wish to purchase it. It is possible to reduce the mileage as a penalty for users who do not make a final purchase with the intention of purchasing.

Alternatively, the final selling price may be determined and notified immediately from the number of persons steamed in the shopping mall. That is, when the steaming ends, the final selling price is immediately notified to those who applied for steaming, and the applicants purchase the product by determining the purchase price based on the final selling price.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view showing the internal configuration of a shopping mall implementing the sales method of the present invention. In the drawing, reference numeral 11 denotes a web server that allows users to access a shopping mall using a web browser, and reference numeral 12 denotes a mail server 12 that enables a user to send and receive e-mail in a shopping mall.

In addition, the shopping mall is a product DB (13) that stores information such as specifications, prices, characteristics, etc. for the goods to sell, and a member DB (14) that stores personal information about the member, mileage score, information for purchase, etc. ), And a steaming DB (15) for storing information on the intention to purchase (hereinafter referred to as steaming) for the product for joint purchase.

The shopping mall is provided with a purchase and payment engine 16 for performing authentication procedures and payment procedures according to the purchase, which are the same as those used in a general shopping mall, and thus, detailed description thereof will be omitted.

A more detailed structure for the steaming DB 15 is shown in FIG.

As shown in FIG. 2, the steaming DB 15 includes product information 21 such as a product price, a product specification, and a product image. Alternatively, the product information 21 may have only a link to the product information stored in the product DB 13.

In addition, the steaming DB 15 stores information 22 about the steaming selling price and the steaming target number of people 23. The steamed selling price is the price when the steaming target number is reached. For example, if you steamed more than 500 people, you will be selling for 70,000 won.

Alternatively, it is possible to indicate the selling price according to the final number of purchases. For example, if the final number of purchases is 100, it is 80,000 won, 200 is 75,000 won, and if more than 300 is 70,000 won, the selling price is determined according to the final purchase number.

The current number of steaming people 24 is the number of people who have steamed this product up to the present time, that is, the number of people who have indicated that they are willing to purchase this product if it is an appropriate price.

Wish Member ID 25 stores the ID of the Wish members. The shopping mall will send e-mail to the members who have steamed based on this information when the steamer is closed.

The deadline 26 represents the date of closing the receipt of steaming. When the deadline is reached, the mall closes the request for steaming, and if the target number is exceeded, the steamed members will be notified of how much the steam will be sold at.

Instead of providing a deadline (26), it is also possible to make sure that a certain number of people to finish the steaming.

Next, with reference to Figure 3 will be described in detail the merchandise sales procedure according to the method of the present invention.

First, a user who logs in to a shopping mall finds a desired product. 4A is an example of a screen shown to the user when the user finds a desired product.

In a shopping mall, a sales event according to the method of the present invention may be performed on a particular product among products to be sold. Of course, all the products to be sold may be sold by the method of the present invention.

If the product selected by the user is a special sale product, that is, a steamed product, the web server 11 of the shopping mall reads and displays data such as the steamed selling price and the number of steamed targets from the steamed DB 15.

If the user intends to purchase the corresponding product at the steamed selling price, the user clicks the steamed button 41. If you want to purchase immediately without steaming, click the purchase button (42). When the purchase button is clicked on, the product is purchased according to a normal product purchase procedure, and the product price at this time is the price indicated by the selling price. However, when the selling price of the product decreases due to the steaming sale, it is preferable to refund the difference or compensate by mileage.

When the user clicks the steaming button 41, the shopping mall shows the steaming information on the steaming sale and the steaming status of the product selected by the user. An example of the screen at this time is shown in FIG.

If the user clicks the Wish button 43 in FIG. 4 (b), the shopping mall increases the current number of Wish list in the Wish DB and adds the user's member ID to the Wish Member ID.

In this way, the steaming registration is received, but when the specified deadline is finished steaming (step 32). Or, if a certain number of members have steamed, it can be closed.

When the steaming ends, it is determined whether the predetermined number of people steamed or not (step 33). Step 33 is omitted if a certain number of members wish to close when they wish.

If the predetermined number of targets is not met to meet the deadline, the shopping mall may take the e-mail address of the member from the member DB 14 from the member ID of the steamed member in the steamed member ID 25 of the steamed DB to steam the steamed water. An e-mail is sent to one member notifying that the steaming sale has not been made and the steaming sale ends (step 39).

When the target number of people is achieved, an e-mail as shown in FIG. 5 is transmitted to the members who have wished (step 34).

The e-mail includes a report on the steaming closing result and an estimated selling price, and a purchase button 51 is provided so that the user can express his / her intention to purchase.

In addition, the e-mail content is provided with a button 52 that can transmit such content to other members. When the user clicks this button, a window will appear where you can enter the ID of another member who you want to send the email. This way, even members who haven't been told can tell this to other members who might be interested in the product.

If the user is willing to make a purchase at the desired price, the purchase button 51 is clicked. Then, the user is connected to the shopping mall website, and the user is provided with information 62 about the number of members who have made a purchase intention and other prices thereof as shown in FIG.

The user sees this information and decides whether to pay now or later.

If you want to pay now, click the pay now button (61), and pay in accordance with the usual payment procedures. In this case, the selling price of the commodity becomes the currently determined price, but if the final selling price is lower than this, the difference is preferably refunded or compensated by mileage.

If the user wants to purchase the product at the final selling price instead of the current selling price, the user later clicks the settlement button 63. The shopping mall then registers as a member willing to purchase the user (step 35).

After accepting the purchase intention from the member who made such a wish, the shopping mall determines the number of members who finally stated the purchase intention, sets the price according to the number of members, and notifies the members who have made the purchase intention (step 36). . An example of the contents of the e-mail at this time is shown in FIG. 7.

A member who wants to make a purchase at the final selling price makes a purchase by clicking the purchase button 71 and making a payment according to a normal payment procedure (step 37).

The user who does not want to purchase because the final selling price is higher than expected, clicks the abandon button 72. At this time, if the number of users who make a purchase intention and do not make a final purchase is large, the shopping mall may have to sell at the final selling price while losing money. To prevent this, it is possible to clarify the purchase intention and reduce the mileage as a penalty for the user who does not make the final purchase (step 38).

In the above description, the case where the final selling price is determined according to the actual number of buyers has been described, but it is also possible to determine the final selling price from the number of persons who have steamed the final selling price. In this case, step 34 and step 35 may be omitted in FIG. 3. In other words, if the number of people at the end of steaming exceeds the target number, the final selling price is determined by the pre-set steaming price.

There will be many differences between the number of people who steamed and the number of people who actually buy it. However, generally, for example, 20% to 30% of the steamed personnel may be able to calculate a certain statistical value such as whether the actual purchase is made. It is convenient to calculate the number of people to buy from the person who has been steamed according to these statistics and set it as the final selling price.

In addition, the steamed selling price can be set in various ways depending on the number of steamed people. For example, if more than 1000 people steam, 80,000 won, more than 2000 people steam 75,000 won, and more than 3,000 people steam, 70,000 won. .

In addition, in the present invention has been described that the Internet user access to the Internet shopping mall to obtain information about the sale of the steam, in the case of the steam sale in the Internet shopping mall members who may be interested in the product according to the personal information of the members It is also possible to receive a wish list from members by sending an email notifying them of this.

In addition, the present invention has been described a case of notifying the result of the steaming by e-mail, the present invention is not limited to a specific communication means. In other words, it can be notified by a short message of a cellular phone, it can be notified by using an instant messenger, or it can be notified by telephone, fax or the like.

The present invention has been described above with reference to the drawings and embodiments, but the present invention is not limited to the specific embodiments, and those skilled in the art can make many modifications and variations without departing from the scope of the present invention. I will understand this possible. In addition, the protection scope of the present invention will be defined by the appended claims.

As described above, according to the present invention, a user who has a slight intention of purchasing a product can feel free to steam the product (purchase reservation), so that more people steam and also the number of people who steamed the product. According to this, the price of the product is set at a lower price, so that more people buy and increase sales.

From the user's point of view, you can buy a product that you want to buy but the price is too high and you can't buy it.If the price goes down according to the number of people who steamed it, you can buy it at a low price. The effect is that you can buy goods at a lower price.

Claims (7)

Providing information to the Internet user about the products subject to the reservation purchase request; Receiving a reservation request for the product from Internet users, Notifying the reservation purchase applicant of the range of expected selling price according to the number of final purchasers when the number of reservation purchase requests for a predetermined period exceeds a predetermined target; Receiving the intention to purchase the product from the reservation purchase applicants; Determining the final selling price according to the number of people who have made a purchase intention and notifying the users who have made a purchase intention; The user purchases the product at the final selling price Product sales method in the Internet shopping mall comprising a. The method of claim 1, Deducting the mileage of users who did not make a final purchase among users who made a purchase intention The product selling method in the Internet shopping mall, characterized in that it further comprises. The method according to claim 1 or 2, The information on the product to receive the pre-purchase request provided to the user includes a range of the anticipated sale price according to the number of pre-purchase request. Providing information to the Internet user about the products subject to the reservation purchase request; Receiving a reservation request for the product from internet users until the number of reservation purchases exceeds a predetermined goal; Notifying the reservation purchase applicant of the fact that the reservation purchase request has been closed and the range of expected selling price according to the number of final purchasers; Receiving the intention to purchase the product from the reservation purchase applicants; Determining the final selling price according to the number of people who have made a purchase intention and notifying the users who have made a purchase intention; The user purchases the product at the final selling price Product sales method in the Internet shopping mall comprising a. The method of claim 4, wherein Deducting the mileage of users who did not make a final purchase among users who made a purchase intention The product selling method in the Internet shopping mall, characterized in that it further comprises. Providing information to the Internet user about the products subject to the reservation purchase request; Receiving a reservation request for the product from Internet users, When the number of reservation purchase requests for a certain period exceeds a predetermined target, notifying users who have made a purchase intention by determining the final selling price according to the number of reservation purchase requests; The user purchases the product at the final selling price Product sales method in the Internet shopping mall comprising a. The method of claim 6, wherein the information about the product to which the user is to receive the reservation purchase request is included in the final selling price according to the number of reservation purchase requests.