KR20000072780A - Method of Internet Advertisement using Internet Explorer Bar Function Applied to Internet On-Line Game - Google Patents

Abstract

PURPOSE: A method for advertisement adapting an online game and an explorer bar technique is provided to increase the effect of expose of the advertisement by offering the online graphic game via the explorer bar to a user and allowing the user to obtain various resources for operating the game via the banner advertisement provided in the explorer bar or via visiting of a link part of a home page of an advertisement provider. CONSTITUTION: An application program is downloaded and installed at a user computer(S101). An icon for controlling the program is created(S102). When the icon is clicked to be activated(S103), the explorer bar is produced at the left space of a web browser(S104). A user is checked via an authentication process(S105), and a game zone and various contents are displayed at the explorer bar(S106). The user may enjoy the game according to the menu generated at the explorer bar(S107). At the bottom of the explorer bar, the event the user has to perform and the item obtained at the event are displayed(S108). If the user has clicked it during the game(S109), the web browser moves to the web page for the advertisement(S110).

Description

Method of Internet Advertisement using Internet Explorer Bar Function Applied to Internet On-Line Game}

The present invention relates to an advertisement method using an online game and an explorer bar function on the Internet. More specifically, the present invention provides an online graphic game through an explorer bar by applying an explorer bar technology of a web browser, and various kinds of game operations. The purpose is to increase the exposure of advertisements by allowing resources (energy, weapons, clothes, etc.) to be obtained through visits through banner advertisements provided through the explorer bar or the advertiser's homepage link.

Currently, most of the advertisements on the Internet are banner advertisements. New and effective advertising methods have emerged, attracting the attention of advertising managers, but the basis of banner ads will not be shaken due to the nature of the web based on hyperlinks. In particular, the characteristics of the two-way communication and real-time information transmission of the Internet has been evaluated as attractive because it provides a completely different possibility from the advertisement through the existing media (TV, radio, newspaper, magazine, etc.).

However, in the flood of advertisements, the click-through rate of banner advertisements is significantly lowered, and the flexibility of banner advertisement methods is not high enough to accommodate the needs of advertisers who require differentiation of their advertisements.

Therefore, there is a demand for the development of an advertising method that can overcome the disadvantages of the banner ads bound to the web page, the existing advertising method developed by such a request to accumulate a predetermined cyber money when clicking on the advertisement In the future, when a certain amount of money is collected, it can be returned as cash or merchandise. However, in such a case, it takes a lot of time and repetitive effort to collect as much money as can be actually returned, and also inconveniences that users must continuously access the site in order to receive the service. I felt it.

Another example is the insertion of advertisements into online games. In this case, by inserting the advertiser's logo on the characters or structures appearing as the game progresses, the advertisement can be effectively delivered to a customer who is interested in the game. Instead, it only exposes the image of the advertiser, so there is a disadvantage in that the high advertisement effect desired by the advertiser cannot be expected.

The various advertising techniques described above have their advantages. However, from an e-commerce provider's point of view, a more advanced model of advertising techniques that can more effectively utilize the various features of the Internet while satisfying the needs of advertisers and Internet users simultaneously and meeting the infinite possibilities of the Internet. Their development has been required.

Therefore, the present invention has been made to solve the above problems, to increase the advertising exposure effect to advertisers, and to induce other interests in addition to the advertisement to reduce the objection to the banner ad to naturally contact the advertisement so that Its purpose is to.

To this end, in the present invention, to download and install the application program to the user's client via a web server, and through the explorer bar generated through this online game, for example, character development simulation game or role-playing game (RPG), etc. To enjoy it. At this time, users can surf the Internet regardless of the game provided through the main web browser. If you need a variety of items (weapons, energy, clothes, etc.) necessary for the game while playing the game, click on the banner advertisement displayed at the bottom of the Explorer bar or the hyperlink to the advertiser's homepage to see the advertisement. The purpose is to deliver the content of the advertiser's advertisements with interest in the game.

The explorer bar is a function provided by MS Explorer 4.0 or higher, and allocates a predetermined space on the left side of the web browser to display a favorite list, a list list, a search function, and the like. The present invention provides a service without affecting the user's web surfing by allowing the user to enjoy a game in the explorer bar as an application of the explorer bar.

1 is a network connection diagram of an advertising method applying the online game and Explorer bar technology on the Internet according to an embodiment of the present invention.

2 is a screen illustrating a program execution and a login process according to an embodiment of the present invention.

3 is an initial screen displayed when a program is executed according to an embodiment of the present invention.

4 is a screen illustrating a process of displaying an advertisement site for obtaining an item required for a game at the bottom of the explorer during a game according to an embodiment of the present invention.

5 is a diagram illustrating a screen showing a process of a user clicking a banner and moving to a corresponding advertisement site according to an embodiment of the present invention.

FIG. 6 is a screen illustrating a process of upgrading a user's game by inserting an item required for a game at a corresponding advertisement site into an image zone at the bottom of an explorer bar according to an embodiment of the present invention.

7A and 7B are flowcharts of an advertisement method using an online game and an explorer bar on the Internet according to an embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

110a-110n: Client 120: Internet

130: web server 140: game server

150: advertiser server

In order to achieve the above object, the present invention provides a method for creating a shortcut icon for controlling a game program in a control box area of a web browser by installing an application program provided through the Internet, and clicking the shortcut icon to activate the same. Creating a space for displaying various information such as a game zone, a game management tool, and an advertisement site path in the explorer bar, and an item that the user can obtain at the bottom of the explorer bar when the user runs the game. And displaying the location information of the advertisement site to obtain the information and the event to be performed on the advertisement site by the user, and the advertisement site displayed at the bottom of the explorer bar in order to obtain items necessary for the game while the user is playing the game. Choose location information for your webbra Moving me to the corresponding website, checking whether the user visited a specific webpage according to the displayed event in the advertising site, and visiting the advertising page and loading of the corresponding site is completed in advance ( Exposing the image to the screen; the user inserting the exposed image into the image zone by dragging and dropping the mouse; and inserting an item belonging to the image after the insertion into the user's game environment. The advertisement method applying the online game and the explorer bar is provided on the Internet including the step of applying to.

Referring now to the drawings a preferred embodiment of the present invention will be described in detail.

1 is a network connection diagram of an advertisement method applying an online game and an explorer bar technology on the Internet according to an embodiment of the present invention.

According to FIG. 1, clients 110a-110n are connected to a web server 130 that provides the programs and services via the Internet 120, wherein the web server is a game server 150 and an advertiser server 160. It is connected with.

First, the user accesses the web server 130 through the Internet 120, downloads a program, and installs the same on the clients 110a to 110n. Through the installed program, users can access the web server 130 at any time, and enjoy a game provided through the game server 140 connected to the web server 130. During the game, if a user clicks on a banner advertisement provided from a web server, the web browser is connected to the advertiser's server 150 to view the advertisement. Can be applied to the game.

2 is a screen illustrating a program execution and a login process according to an embodiment of the present invention.

According to FIG. 2, when a user downloads and installs an application program from a web server, a shortcut icon 220 for controlling a program is generated in an upper control box area of the user's web browser 210. When the generated shortcut icon 220 is activated through the mouse click 230, the explorer bar 240 is executed in the left space of the web browser 210, and the user is confirmed through the executed explorer bar 240. The login screen 250 is displayed. The user is identified and authenticated through the displayed login screen.

3 is an initial screen displayed when a program is executed according to an embodiment of the present invention.

According to FIG. 3, the initial screen is displayed to the user who has successfully completed the login process through the explorer bar 310. In the initial screen, a management tool for managing a game, a character owned by a user, and a profile corresponding thereto are provided. This can be changed according to the type of game provided by the web server.

In this case, the user may freely surf the web regardless of the game in the main browser 320 on the right side.

4 is a screen illustrating a process of displaying an advertisement site for obtaining an item required for a game at the bottom of an explorer bar while a game is in progress according to an embodiment of the present invention.

According to FIG. 4, when the user executes a game, a game zone 420 capable of playing the game through the explorer bar 410 is displayed, and the user can enjoy the game. In addition, the bottom of the explorer bar 410 lists location information of the advertisement site (in this embodiment, a banner advertisement is displayed) and items to be performed by the user, through which the user can obtain items necessary for the game progress (430). Below is an image zone 460 that can contain the items obtained.

Accordingly, the user proceeds to play the game, and during the game, if an item is needed, the user clicks the banner advertisement 440 displayed on the bottom 410 of the explorer bar with the mouse 450 to display the main browser 470 on the right side of the advertisement. You will be taken to a page.

The item 430 to be performed by the user is an event previously designated by the advertiser, in which the advertiser places a game item on a page to be emphasized in the corresponding advertisement to induce the user to focus on the page.

5 is a diagram illustrating a screen showing a process of a user clicking a banner and moving to a corresponding advertisement site according to an embodiment of the present invention.

According to FIG. 5, when the user clicks on the banner advertisement in FIG. 4, the main screen 550 on the right side of the web browser 510 moves to the corresponding advertisement page. When the web page is finished loading, the user surfs in the advertisement site as the event 530 displayed at the bottom of the explorer bar 520. When the user accesses the page specified in the event, the web server enters the game in the web page. The image 540 corresponding to the item that can be used is generated using a program such as Java Script or ActiveX.

FIG. 6 is a screen illustrating a process of upgrading a user's game by inserting an item required for a game at a corresponding advertisement site into an image zone at the bottom of an explorer bar according to an embodiment of the present invention.

Referring to FIG. 6, the image 640 generated in FIG. 5 is dragged and dropped using the mouse 650 in the drag and drop method 660 and inserted into the image zone 670 located at the bottom of the explorer bar 620. Accordingly, the item possessed by the inserted image is applied to the game currently being executed by the user, and by repeating this, it is possible to upgrade his game ability.

At this time, the location information of the advertiser generated at the bottom of the explorer bar 620 and the event to be performed by the user are changed from time to time. Accordingly, users can obtain various items necessary for their game by clicking an advertisement.

7A and 7B are flowcharts illustrating an advertisement method using an online game and an explorer bar on the Internet according to an embodiment of the present invention.

According to the flowcharts of FIGS. 7A and 7B, the user first downloads and installs an application program from a web server (step S101), thereby creating a shortcut icon for controlling a program in a control box area at the top of the user's web browser. (Step S102).

When the user clicks on the shortcut icon to activate it (step S103), the program is executed to generate an explorer bar in the left space of the web browser (step S104), through which the user is authenticated (step S105). After confirming the user through the authentication process, the game zone and other various contents are displayed on the Explorer bar (step S106). At this time, the user can freely surf the web through the web browser regardless of contents and services in the explorer bar.

According to the menu created in the explorer bar, the user runs and enjoys the game (step S107). At this time, a banner advertisement and an event to be performed by the user at the bottom of the explorer bar, and the user can obtain through performing the event The item is displayed so that the user can click to view the advertisement (step S108), and determine whether the user clicks on the advertisement (step S109). As a result of the determination, if the user clicks on the banner advertisement while the game is in progress, the web browser is moved to the corresponding advertisement page (step S110), and it is determined whether the user has moved to the next page from the corresponding advertisement page according to the event known in step S108 (step S110). S111), if it is determined that the image has been loaded, the web page is exposed to the web page using Java Script or ActiveX (S112). The image is an item necessary for game play and is paid to the user in exchange for the user to click on the advertisement.

At this time, the user checks whether the exposed image is inserted into the image zone generated at the bottom of the Explorer bar by using a drag and drop method by using a mouse (step S113), and if it is inserted, an item corresponding to the image to the user's game. Apply to upgrade the game ability of the user (step S114). By repeating this (step S115), the user can obtain various items necessary for the game and enjoy the game.

In addition, as another embodiment of the present invention, if the user's web browser is a specific web browser other than the version of Internet Explorer 4.0 or higher, since the Explorer bar function is not supported, in this case, the program is not a new browser bar. It is also possible to provide a service using a window (child window). At this time, when the user executes the program, a new window separates from the web browser to display a game zone and various contents so that the user can enjoy the game. When the user clicks on a banner advertisement, the user sends a signal to the web browser. The same service can be used by moving to the advertisement page.

As mentioned above, although this invention was demonstrated in detail using the preferable embodiment, the scope of the present invention is not limited to a specific embodiment and should be interpreted by the attached claim.

Due to the development of high-speed communication network and popularization of game culture, online games through the Internet are expected to continue to develop, and the effects of advertising linked to them are expected to increase continuously.

Therefore, the advertiser's point of view is that by providing their advertisements through games that can cause various interests, Internet users can minimize the rejection of banner advertisements and increase the exposure of the advertisements. It doesn't end with encouraging visitors to your website, but rather directs you to navigate directly to the webpage you'd like to highlight in your ad based on the event displayed at the bottom of the Explorer bar. It is expected.

From the point of view of users, it is easy to access interesting games, and not only can they enjoy games through the Internet, but also can play games and web surfing at the same time because other web surfing is possible through the internet at the same time. have.

Claims (8)

Creating a shortcut icon for controlling the game program in the control box area of the web browser by installing an application program provided by the user through the Internet; Generating a space for displaying various information such as a game zone, a game management tool, an advertisement site path, and the like when the shortcut icon is activated by clicking the shortcut icon; When the user runs the game, displaying the items that can be obtained by the user at the bottom of the explorer bar, the location information of the advertising site that can obtain them, and the events that the user should perform on the advertising site, Moving the web browser to the corresponding advertisement site by selecting location information of the advertisement site displayed at the bottom of the explorer bar while the user enjoys the game; Confirming whether the user visited a specific web page according to the displayed event in the corresponding advertisement site; Exposing a predetermined image (the user wants to obtain) to the screen when the loading of the site is completed by visiting the advertisement page; Inserting the exposed image into the image zone by dragging and dropping the user with a mouse; The method of applying the online game and the explorer bar on the Internet comprising the step of applying the item belonging to the image to the user's game environment after insertion. The method of claim 1 In the step of creating a shortcut to control the program in the user's web browser, A function of placing a shortcut icon for creating and executing a game zone in a control box of the web browser, When the shortcut icon is activated by clicking on the shortcut icon, the service is executed, and when the shortcut icon is deactivated, the service is applied to the online game and the explorer bar on the Internet. The method of claim 1, In the step of creating an explorer bar in the user's web browser, It also includes a function to check the version and type of the user's web browser, If the user's web browser is Internet Explorer 4.0 or above, the service is provided by using the Explorer bar function. In case of other versions of the web browser such as Internet Explorer 4.0 or lower, or Netscape, a new window (child window) is opened separately from the web browser to provide the same service. The method of claim 1, When you run the game, at the bottom of the Explorer bar, displaying the items you can get and the location of the ad site where you can get them, During the game, the user can display a banner advertisement or a text advertisement at the bottom of the explorer bar and connect a link to the advertisement so that the user can move to the advertiser's server when the user clicks on the advertisement. When receiving an order from an advertiser, the online game on the Internet includes the function to receive the page that the advertiser wants to highlight and display it along with the banner ad, and to allow the user to visit the page to get the necessary items for the game. And advertising method using Explorer bar function. In claims 1 and 4, In the step of displaying the banner information or location information of the advertisement site and the items that the user can obtain, Ads that apply online game and explorer bar functions on the internet, including the ability to change the location information of the advertisement site displayed at the bottom of the explorer bar and the items that can be obtained from time to time to encourage users to visit the advertisement site continuously. Way. The method of claim 1, In the stage where a user clicks on a provided banner ad and goes to the corresponding site, When the user clicks on a banner advertisement to get the necessary items during the game, the web browser on the right connects with the advertiser's server and loads the advertisement site, and the user is notified at the bottom of the explorer bar. Advertisement method applying online game and explorer bar function on the internet including the function to move the web within the corresponding advertisement site according to the event and to surf the web page by advertisers. The method of claim 1, In the steps of exposing an image to a web browser and inserting it into the image zone, A function of checking whether a user accesses a web page designated by an advertiser according to the known event; As a result of the check, if the user accesses the designated web page according to the event, when the loading of the web page is completed, the function of exposing an image on the loading web page using Java Script or ActiveX program, A function of checking whether the exposed image is inserted into the image zone at the bottom of the explorer bar by dragging and dropping the mouse with the mouse; As a result of the verification, the advertisement method applying the online game and the explorer bar function on the Internet, including a function of upgrading by applying the item corresponding to the image to the game currently being played by the user. On your computer, When the program is installed, the function to create a shortcut icon for accessing the service in the control box area of the web browser, The ability to create a space to display game zones and content with user authentication, As the user progresses through the game, the location information of the ad page and the items the user can obtain; A function that allows a user to navigate to the advertisement site by connecting a hyperlink to the location information of the advertisement page, A function of moving to the corresponding advertisement site when the banner advertisement is clicked; After loading the advertisement site, using the Java Script or ActiveX to display the image to be applied to the game on the main screen to allow the user to insert into the image zone by drag and drop method, A computer-readable recording medium that records a program for realizing a function of applying an item to a user's game when inserted.