KR101917561B1 - Providing system of bloging service for viral marketing - Google Patents

Abstract

The present invention relates to a system of providing a blogging service for viral marketing. The system for providing a blogging service according to the present invention includes an auxiliary device; and an SNS server. At this time, the auxiliary device comprises a user authentication unit; a target code recognition unit; a content generation unit; a fixed data generation unit; and a content cache unit. The reliability of viral marketing can be improved.

Description

Providing system for blogging service for viral marketing {Providing system for blogging service for viral marketing}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a viral marketing system, and more particularly, to an apparatus and an SNS server for supporting a blogging service for viral marketing,

In recent years, large-scale marts have been growing rapidly due to a drastic change in the distribution environment. As a result, large-scale marts are steadily increasing sales and nationwide expansion. Due to such changes in the distribution environment, small and medium-sized merchants residing in the traditional market have suffered from a sudden drop in sales due to competition with large-sized marts.

Generally, in the case of large-sized marts, there is a rapid growth in both on-line and off-line through active promotion and marketing strategies. On the contrary, it is true that the marketing and marketing activities of the traditional market and the self-employed are poor. In order to solve this situation, Has been introduced.

On the other hand, it is common for modern consumers to pursue a variety of pleasures through shopping because shopping is considered not only to buy goods but also as a means of leisure. In this respect, marketing methods and systems through social network services (SNS) Are introduced. With the development of information and communication technology, the majority of consumers have smart phones and share various product information through social network services installed on smart phones.

However, since the division of each area is blurred by the combination of professional advertisement through social network service and the use or experience of real users, the reliability of the self-promotion method itself through social network service has become very low.
As an example of such a conventional viral marketing system, Korean Patent Laid-Open No. 10-2016-0093797 entitled " Viral marketing system and method using smartphone and NFC connection tag "

SUMMARY OF THE INVENTION The present invention provides a blogging service providing apparatus having means for improving the reliability of viral marketing itself.

Further, the present invention provides a blogging service providing apparatus capable of securing the reliability of a history of creation, modification, and the like for viral marketing.

The blogging service providing system according to the present invention provides a blogging service for blogging content data electronically connected to a smart phone and transmitted from the smart phone by a service call from the smart phone on-line, An auxiliary device provided with the smartphone; And an SNS server for displaying the content data transmitted from the auxiliary device via the smart phone on the web.

At this time, the auxiliary device includes a user authentication unit for authenticating a user who generates content; A target code recognition unit for receiving a code corresponding to a marketing target product and generating identification information for the marketing target product; A content identification code corresponding to the information of the user authenticated by the user authentication unit, the marketing target product identification information, and the content information input from the user, A content generation unit receiving content data including audio and text; A time when the user is authenticated by the user authentication unit, the authenticated user information, identification information on the marketing target product recognized by the target code recognition unit, payment information on the marketing target product transmitted from the smartphone, A fixed data generation unit for collecting and encrypting fixed data including a ratio of the number of space characters to the number of texts included in the content data; And a content cache unit temporarily storing the fixed data encrypted by the fixed data generation unit and the content data collected by the content generation unit before being transmitted to an external device,

The SNS server includes: a fixed data decoding unit for decoding fixed data transmitted from the auxiliary device through the smart phone; The contents data transmitted from the auxiliary device via the smartphone is posted on the Internet, and at least one of [user information, marketing target product information, and payment information] recognized from information included in the decrypted fixed data A content posting unit for posting content to the content identified by the content identification code; And an integrity checking unit for determining the integrity of the content data to be published by comparing the ratio of the number of space characters to the number of transmitted texts with the ratio of the number of space characters to the number of texts directly calculated from the transmitted content data, .

In addition, the auxiliary device may include a settlement authentication unit for providing support company information, support money, and authentication information for settlement of the support money to the marketing target product when the marketing target product is paid through the smartphone.

And the payment information collected by the fixed data generation unit includes information on the ratio of the payment amount of the user to the total payment amount of the marketing target product to be paid out, Can be displayed together with the percentage of the amount paid by the user.

Also, the payment authentication unit may include discount information for the marketing target product and authentication information for applying a discount according to the discount information, and the content publisher may display the selling destination information and the discount information of the marketing target product .

The fixed data may further include GPS data transmitted to the smartphone, and the content publisher may display the location corresponding to the GPS data on the map user interface and publish the same.

The fixed data generation unit further collects information on the number of remaining contents except for the text and the capacity of each of the remaining contents except for the text among the contents data, And the integrity of the content data to be posted can be confirmed through information on the capacity of each of the contents other than the text.

Also, the user authentication unit may include a first authentication for confirming whether the smartphone is a registered smart phone by checking a unique ID (UUID) of the connected smart phone, a first authentication for confirming whether the smart phone is a registered smart phone, It can be confirmed whether or not the authentication information matches the authentication information of the user registered in advance.

The fixed data generation unit may update the time and the authenticated user information when the content data is modified by the user authentication unit, and the content cache unit may update the time when the updated user is authenticated, The identification information of the modified content data and the content of the modified content data together with the user information can be transmitted to the SNS server.

The present invention stores the ratio of the number of space characters to the number of texts or the number and size of content data excluding text as fixed data and compares the number and size of the content data to secure the reliability of history such as creation and modification for viral marketing .

1 is a block diagram illustrating a system for providing a blogging service for viral marketing including an apparatus for providing a blogging service according to the present invention.
2 is a schematic view showing an apparatus for providing a blogging service according to an embodiment.
3 is a block diagram illustrating an apparatus for providing a blogging service according to an exemplary embodiment of the present invention.
4 is a block diagram illustrating an SNS server according to an exemplary embodiment of the present invention.

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. In the absence of special definitions or references, the terms used in this description are based on the conditions indicated in the drawings. The same reference numerals denote the same members throughout the embodiments. For the sake of convenience, the thicknesses and dimensions of the structures shown in the drawings may be exaggerated, and they do not mean that the dimensions and the proportions of the structures should be actually set.

A blogging service providing system according to an embodiment will be described with reference to FIG. 1 is a block diagram illustrating a system for providing a blogging service for viral marketing including an apparatus for providing a blogging service according to the present invention.

As shown in FIG. 1, the system for providing a blogging service according to the present invention includes an apparatus 200 for providing a blogging service (hereinafter referred to as an 'auxiliary device') and an SNS server 300. The auxiliary device 200 provides a blogging service for online blogging of content data, which is electrically connected to the smartphone 100 and transmitted from a smart phone by a service call from the smart phone.

The SNS server 300 displays the content data transmitted from the auxiliary device 200 via the smartphone 100 on the web so that a plurality of user terminals 400 can view the content data.

2 and 3, an apparatus for providing a blogging service according to an embodiment will be described. FIG. 2 is a schematic diagram showing an apparatus for providing a blogging service according to an embodiment, and FIG. 3 is a block diagram illustrating an apparatus for providing a blogging service according to an embodiment.

The auxiliary device 200 according to an embodiment of the present invention is provided as a separate device different from the smartphone 100 as shown in FIG. 2, and the auxiliary device 200 according to the present invention includes a smart phone 100, A controller, or a CPU, and is controlled separately from the smartphone.

The assistant device 200 is provided with an independent processor and a call for a blogging service provision control program stored in the assistant device 200 or a request for providing information stored in the assistant device 200 by the smartphone 100 , It is possible to reduce the possibility of arbitrary modification or hacking of fixed data and payment related information generated for smart phone contents by preventing access to the auxiliary device by directly accessing the auxiliary device through a smart phone and adding or modifying data in principle have.

That is, the data of the auxiliary device 200 is not corrected or deleted according to the instruction of the smartphone 100, but the data is collected, modified and deleted by the control and control of the auxiliary device 200 itself.

Referring to Figure 3, the secondary apparatus 200 blogging service providing apparatus according to the present invention the user authentication unit 210 to authenticate a user to generate content; receives the code and, corresponding to the marketing Product A target code recognizing unit 250 for generating identification information on a marketing target product, and a management server 250 for managing information on the user authenticated by the user authenticating unit 220, the marketing target product identification information, and the content information input from the user A content generation unit 230 for generating corresponding content identification codes and receiving content data including photographs, moving pictures, audio and text corresponding to the content identification codes from the smartphone, The authenticated user information, the identification information of the marketing target product recognized by the target code recognizing unit 250, A fixed data generation unit 210 for collecting and encrypting fixed data including a ratio of the number of space characters to the number of texts included in the billing information and the content data for the product to be marketed, And a content cache unit 260 temporarily stored before the content data, which is collected from the smartphone by the content generation unit 230, is transmitted to an external device.

Specifically, the fixed data generating unit 210 generates a fixed data generating unit 210 that generates the fixed data based on the time that the user authenticated by the user authenticating unit 220, the authenticated user information, the identification information about the marketing target product recognized by the object code recognizing unit 250, And the ratio of the number of space characters to the number of texts included in the content data. At this time, a ratio value of the number of space characters to the number of texts included in the content data is utilized for verifying the integrity of the fixed data and whether or not the content data is modified.

The settlement authentication unit 240 provides the smartphone with authentication information for payment of the support company's information about the marketing target product, the support money and the support money at the time of payment of the marketing target product, And may further include authentication information for applying a discount according to the discount information.

Such payment information includes information such as a vendor providing a product to be marketed, a support company supporting a viral marketing, or a discount for a product targeted for marketing.

Also, the payment information collected by the fixed data generation unit 210 may include information on a user's payment amount ratio with respect to the entire payment amount of the marketing target product to be paid. The ratio of the amount of money spent by the author of the article to the total price of the product is specified together with fixed data. Further, the fixed data may further include geographical information, that is, GPS data.

The fixed data generation unit may collect additional data to confirm the integrity of the content data. That is, information on the number of contents other than the text and the capacity of each of the remaining contents other than the text is further collected as content data and provided to the SNS server as fixed data, so that it can be utilized for checking whether the content is modified or not.

The fixed data generation unit 210 updates the authenticated user information and the time of authenticating the user through the authentication unit 220 for user modification when the content data is modified, The authenticated user information, the identification information of the modified content data, and the contents of the modified content data to the external device, that is, the SNS server or the like.

The user authentication unit 220 checks the unique ID (UUID) of the connected smart phone and determines whether the smart phone is registered in the setting field of the assistant device, that is, the blogging service providing device 200, A password, and an input pattern, which are inputted through the user terminal, are identical with authentication information of a previously registered user.

The content generation unit 230 may insert service identification data visually recognizable by at least one user of the watermark and the caption preset in the photograph and the moving picture among the contents data. Here, the service identification data refers to a service for providing copyright information and a content creation history using such fixed data, and a mark for notifying a large number of users that the posted content of the content data is complied with it means. For example, this may be a special mark, such as the platform on which the posting is provided, such as a specific format.

The target code recognition unit 250 recognizes codes for identification of services or products, and collects information on viral marketing for certain products. For example, the target code recognition unit 250 can recognize a barcode, a QR code, and the like described in a menu or the like, and confirms a marketing target product by directly inputting a code.

A signal indicating that collection and processing of content data for publication is started via the smartphone is generated and when a signal requesting the blogging service is transmitted to the auxiliary device 200, the auxiliary device 200 transmits the content Processing of data and collection of fixed data are proceeded.

The SNS server according to an embodiment will be described with reference to FIG. 4 is a block diagram illustrating an SNS server according to an exemplary embodiment of the present invention.

The SNS server 300 includes a fixed data decoding unit 310 for decoding fixed data transmitted from an auxiliary device through a smart phone; The content data transmitted from the auxiliary device via the smart phone is posted on the on-line, and at least one or more pieces of information [user's information, marketing target product information and payment information] recognized from the information included in the decrypted fixed data, A content publishing unit 320 for simultaneously publishing the content classified by the code; And an integrity checking unit 330 for determining the integrity of the content data to be published by comparing the ratio of the number of space characters to the number of transmitted texts and the ratio of the number of space characters to the number of texts directly calculated from the transmitted content data, .

Specifically, the content publisher 320 may display various information using a decrypted fixed data in addition to a function of posting a general Internet-related article along with a post. That is, information such as information of the support company about the marketing target product, the amount of the support money and the like can be displayed at the time of payment of the marketing target product through the smartphone, or the ratio of the amount paid by the user to the total payment amount of the marketing target product can be displayed together. Also, the content publishing unit 320 can display the selling place information and the discount information of the marketing target product together, and can display the position corresponding to the GPS data on the map user interface and post it together.

On the other hand, when the modification to the corresponding posting is proceeded, [the time of authenticating the user for modification and the authenticated user information] included in the fixed data can be displayed together with the modified contents. At this time, it is also possible to simultaneously provide a plurality of versions of the content data according to the modification by utilizing the identification information of the modified content data included in the fixed data and the contents of the modified content data. For example, text or images before and after correction can be switched using a correction list, a toggle button, or the like.

While the present invention has been described with reference to exemplary embodiments, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. have.

100: Smartphone
200: a blogging service providing device
210: fixed data generation unit
220:
230:
240: payment authentication unit
250: target code recognition unit
260:
300: SNS server
310: Fixed data decoding unit
320:
330: integrity verification unit

Claims (8)

A blogging service is provided for blogging content data, which is electrically connected to a smart phone and is transmitted from the smart phone by a service call from the smart phone, on an on-line basis. The blog service includes an independent processor, An auxiliary device; And
And an SNS server for displaying content data transmitted from the auxiliary device via the smart phone on the web,
The auxiliary device includes:
A user authentication unit for authenticating a user who generates content;
A target code recognizing unit recognizing a code written in a marketing target product and generating identification information for the marketing target product;
A content identification code corresponding to the information of the user authenticated by the user authentication unit, the marketing target product identification information, and the content information input from the user, A content generation unit receiving content data including audio and text;
A time when the user is authenticated by the user authentication unit, the authenticated user information, identification information on the marketing target product recognized by the target code recognition unit, payment information on the marketing target product transmitted from the smartphone, A fixed data generation unit for collecting and encrypting fixed data including a ratio of the number of space characters to the number of texts included in the content data; And
And a content cache unit temporarily storing the fixed data encrypted by the fixed data generation unit and the content data collected by the content generation unit before being transmitted to an external device,
The SNS server,
A fixed data decoding unit for decoding fixed data transmitted from the auxiliary device through the smartphone;
The contents data transmitted from the auxiliary device via the smartphone is posted on the Internet, and at least one of [user information, marketing target product information, and payment information] recognized from information included in the decrypted fixed data A content posting unit for posting content to the content identified by the content identification code; And
And an integrity verification unit for determining the integrity of the content data to be published by comparing the ratio of the number of space characters to the number of texts transmitted and the ratio of the number of space characters to the number of texts directly calculated from the transmitted content data A blogging service providing system. The method according to claim 1,
Wherein the auxiliary device comprises a billing authentication unit for providing information of a support company to the marketing target product, a support amount, and authentication information for payment of the support amount when the marketing target product is paid through the smartphone, . 3. The method of claim 2,
Wherein the payment information collected by the fixed data generation unit includes information on the ratio of the payment amount of the user to the entire payment amount of the marketing target product to be paid,
And the content publishing unit displays the ratio of the amount of money the user has paid to the total payment amount of the marketing target product. The method of claim 3,
Wherein the settlement authentication unit includes discount information for the marketing target product and authentication information for applying a discount according to the discount information,
And the content publishing unit displays the selling place information and the discount information of the marketing target product together. The method according to claim 1,
Wherein the fixed data further comprises GPS data delivered to the smartphone,
Wherein the content publishing unit displays a location corresponding to the GPS data on a map user interface and publishes the location together. The method according to claim 1,
Wherein the fixed data generation unit further collects information on the number of remaining contents excluding the text and the capacity of each of the remaining contents except the text,
Wherein the integrity checking unit checks the integrity of the content data to be posted through information on the number of remaining contents excluding the text and the capacity of each of the remaining contents except the text. The method according to claim 1,
The user authentication unit may include a first authentication for confirming whether the smartphone is a registered smart phone by checking a unique ID (UUID) of the connected smart phone, and a first authentication for confirming whether the user's biometric information, Wherein the second authentication is performed to confirm whether the authentication information matches the authentication information of the previously registered user. The method according to claim 1,
Wherein the fixed data generation unit updates the time when the user authentication unit authenticates the user when the content data is modified and the authenticated user information,
Wherein the content cache unit transmits to the SNS server the time of authenticating the updated user, the identification information of the modified content data together with the authenticated user information, and the contents of the modified content data.

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