KR101878573B1 - The integrated shopping cart of real time for tv shopping using one touch button - Google Patents

Abstract

The present invention relates to an invention for storing a broadcast commodity in a shopping cart by pressing a one-touch button while watching a TV shopping broadcast. The integrated shopping cart service of the present invention, which stores products in a broadcasting in real time in a self-shopping basket according to a request of a user, can be integrally applied to TV shopping broadcasts provided in different channels.
(B) when a one-touch event is generated in the shopping cart device 300, (c) when a shopping channel of a TV shopping channel is provided through a TV connected to the set-top box 100, The one-touch event of the shopping cart device 300 is transmitted to the set-top box 100 via the local area wireless communication network together with the identifier of the shopping cart device, (d) the set-top box 100 specifies at least the TV shopping channel and (E) The service server 200 matches the broadcast item information registered in advance in the database with the shopping cart storage request, integrates the unique identifier and the shopping cart information assigned for each user And storing it in the shopping cart 250 in real time.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a TV shopping system using a one-touch button,

The present invention relates to a TV shopping method, and more particularly to a shopping cart technique in TV shopping.

The viewer purchases the goods in real time through home shopping broadcasting or T-commerce broadcasting. The viewer purchases the product through the agent or the ARS telephone while watching the TV shopping broadcast or purchases it in real time using the TV remote control.

How about non-real-time purchasing, for example, it is not a purchase right away, but a way to buy later. In a web-based shopping mall, you can buy later even by using shopping cart or wish list function. How can this be implemented in TV shopping? It is not feasible to implement the shopping cart function used in shopping mall websites on TV shopping. There are many home shopping channels in TV shopping, so there is no concept or means to log in each channel. You can only use the shopping cart function from a web site or a mobile app linked to a home shopping channel of a specific channel. Therefore, if a viewer wants to purchase a product that is being broadcast later, there is a need to separately memorize the channel and the corresponding product.

The inventor of the present invention has studied and developed for a long time in order to solve such a problem, and finally the present invention has been completed.

The present invention focuses on <future point purchase> rather than real-time purchase of TV shopping. In the present specification, &quot; future-point purchase &quot; is used as a concept including the following three meanings. First, there must be a TV shopping program viewed by the user. The second user must select a channel and a product for the purpose of purchasing the product later during the broadcast viewing (the viewing time is not a problem). After the third selection, the user can purchase the product at a desired time (preferably, a limit of the time when the product can be sold can be added). The point of future reference is the time when the user enters the TV shopping broadcast channel and watches it.

It is an object of the present invention to realize a post-broadcast purchase by providing a technical solution for implementing a shopping cart function for a TV shopping broadcast with one-touch through new hardware or software means. This makes it possible to easily purchase a commodity even if the commodity is not jammed, whether it is jumping a plurality of TV shopping broadcasts or after the end of broadcasting.

Another object of the present invention is to provide a shopping cart function that is applicable not only to a specific home shopping channel but also to various sales channels in general. With this configuration, it is possible to purchase the future point of view at any time as easily as possible without joining all TV shopping programs or using dedicated software for each channel.

On the other hand, other unspecified purposes of the present invention will be further considered within the scope of the following detailed description and easily deduced from the effects thereof.

A first aspect of the present invention is a real-time integrated shopping cart management method for a TV home shopping using a one-touch button,

(a) While the shopping broadcast of the TV shopping channel is provided through the TV connected to the set-top box,

(b) When a one-touch event is generated in the shopping cart device,

(c) a one-touch event of the shopping cart device is transmitted to the set-top box via a local area wireless communication network together with an identifier of the shopping cart device,

(d) the set-top box specifies at least the TV shopping channel and the corresponding time and transmits a shopping cart storage request to the service server,

(e) The service server includes a step of real-time storing the unique identifier and the shopping cart information assigned for each user by matching the broadcast item information previously registered in the database with the shopping cart storage request.

In a method of managing a cart in real time using a one-touch button according to a preferred embodiment of the present invention, when the TV shopping channel is changed and a new one-touch event is generated in the shopping cart device, steps (c) and And further storing new shopping cart information in real time through step (e) repeatedly.

In addition, the present invention provides a real-time integrated shopping cart management method for a TV home shopping using a one-touch button according to any one of the preferred embodiments of the present invention, wherein a shopping cart service screen displayed through the TV screen or an application screen of a user device And accessing the pre-stored integrated shopping cart to execute the purchase event.

In addition, in a real-time integrated cart managing method for a TV home shopping using a one-touch button according to a preferred embodiment of the present invention, the shopping cart device is a device including a short-range wireless communication module, a battery, and a one-touch button.

In addition, according to another preferred embodiment of the present invention, in a real-time integrated shopping cart management method for a TV home shopping using a one-touch button, the shopping cart device may be a smart phone.

A second aspect of the present invention is a method for producing

(a) While the shopping broadcast of the TV shopping channel is provided through the TV connected to the set-top box,

(b) When an application previously installed in the shopping cart device is executed to generate a one-touch event on the application screen,

(c) a one-touch event of the shopping cart device is transmitted to the set-top box via a local area wireless communication network together with an identifier of the shopping cart device,

(d) the set-top box specifies at least the TV shopping channel and the corresponding time and transmits a shopping cart storage request to the service server,

(e) The service server stores broadcasting item information registered in advance in the database and a shopping cart storage request, and stores the unique identifier and shopping cart information assigned for each user in real time in the integrated shopping cart. And a real-time integrated shopping cart management method for home shopping.

In a method of managing a cart in real time using a one-touch button according to a preferred embodiment of the present invention, when the TV shopping channel is changed and a new one-touch event is generated in the shopping cart device, steps (c) and And further storing new shopping cart information in real time through step (e) repeatedly.

In addition, the present invention provides a real-time integrated shopping cart management method for a TV home shopping using a one-touch button according to any one of the preferred embodiments of the present invention, wherein a shopping cart service screen displayed through the TV screen or an application screen of a user device And accessing the pre-stored integrated shopping cart to execute the purchase event.

A third aspect of the present invention is a method for producing

(a) While the shopping broadcast of the TV shopping channel is provided through the TV connected to the set-top box,

(b) When an application pre-installed on a smartphone as a shopping cart device is executed to generate a one-touch event on an application screen,

(c) when the one-touch event of the smartphone is transmitted to the service server through the wireless Internet network,

(d) The service server specifies at least the TV shopping channel and the corresponding time, matches the broadcast item information, channel information, and product information registered in advance in the database and stores the identifier and shopping cart information of the smartphone in real time Time shopping cart management method for a TV home shopping using a one-touch button.

A fourth aspect of the present invention is a method for producing

(N is an integer equal to or greater than 1) TV shopping servers providing shopping broadcast contents, a TV reproducing a shopping program provided by the TV shopping server, and a shopping program provided by the TV shopping server, A set-top box for transmitting,

A shopping cart device for registering an identifier in the set-top box in advance, transmitting a one-touch event for specifying a TV shopping channel and product information being broadcasted at a corresponding time while the shopping program is being provided to the set-

A service for building the broadcast item information provided from the TV shopping server in advance as a database and storing the corresponding product information in real time in the integrated shopping cart using the broadcast item information according to the shopping cart storage request received through communication with the set- Server,

Further comprising a user terminal connected to the service server and accessing the integrated shopping cart information to execute a purchase event, the real time integrated shopping cart management system for a TV home shopping using a one-touch button.

According to the present invention, it is possible to achieve various effects that have not been achieved before. If you are willing to purchase while watching TV shopping but you need more thought, if you have a situation or situation that is difficult to buy right away, you need to look at other products on other channels and need to buy all at once or selectively Occurs. The present invention is advantageous in that all the channels and the corresponding goods are matched and stored in real time in the integrated shopping cart for TV shopping with only one-touch event. This way, it can support users' future point-of-purchase very effectively.

Users often forget what channel they were trying to buy later, on what date, what product they were broadcasting about. Even while running the channel, interest is volatilized from memory. Sometimes, however, you miss out on the sale time of the product. According to the present invention, there is no need to worry about such concerns anymore. One-touch events keep items of interest in integrated shopping carts for TV shopping, and they can be conveniently purchased at a future point in time.

On the other hand, even if the effects are not explicitly mentioned here, the effect described in the following specification, which is expected by the technical features of the present invention, and its potential effects are treated as described in the specification of the present invention.

Fig. 1 is a view schematically showing a system configuration example of the present invention.
Fig. 2 is a view exemplarily showing a solution principle of the main configuration in Fig. 1. Fig.
FIG. 3 schematically shows an overall process of a TV shopping integrated shopping cart service method according to an embodiment of the present invention.
Figs. 4 and 5 are diagrams illustrating screen configuration scenarios of an integrated shopping cart accessed and browsed later by the user as a subsequent process. Fig.
It is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.

In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may obscure the subject matter of the present invention.

Fig. 1 shows a schematic system example constituting the present invention.

The user watches the TV shopping broadcast through the TV 110. [ Each of the shopping broadcast contents is broadcasted through a plurality of channels. These TV shopping broadcast contents are provided by N (N is an integer of 1 or more) TV shopping servers 401, 401 ... operated by a home shopping company, And the TV 110 is displayed on the set top box 100 connected to the set top box 100. Up to this point is a known system configuration.

The present invention adds to this system a service server 200 that includes new hardware and / or software devices and runs an integrated shopping cart management system.

The service server 200 provides the integrated shopping cart 250 for each user account registered in advance as an IPTV server or for each set-top box ID. To do so, the service server 200 establishes a database 210 in which broadcast item information on TV shopping broadcasts is registered in advance from the TV shopping servers 401, 401,... Then, the shopping cart information received from the user is constructed in the database 220. Although the databases 210 and 220 are shown separately in the drawing, they are for convenience of explanation and may be managed as an integrated database.

In one preferred embodiment of the present invention, the service server 200 communicates with the set-top box 100 in real time to receive a user's shopping cart storage request. That is, the service server 200 receives the shopping cart information including the channel information of the TV shopping broadcast from the set-top box 100 and the merchandise information sold through the channel. At this time, the set top box 100 transmits the user identifier to the service server 200 together.

In another preferred embodiment of the present invention, the service server 200 communicates with the user's smartphone 300 through a wireless Internet network to receive a shopping cart storage request.

The present invention may specifically include the shopping cart device (300, 301).

In a first embodiment of the present invention, the cart device 301 may be a novel hardware device that communicates with the set-top box 100 via a short-range wireless communication network. It is a device that includes a short-range wireless communication module, a battery, and a one-touch button.

The short-range wireless communication module may transmit the one-touch event generated by pressing the one-touch button to the set-top box 100 via Wi-Fi or Bluetooth communication. For this short-range wireless communication, the shopping cart device 301 executes a procedure of registering with the set-top box in advance, and at this time, the identifier, i.e., unique ID of the shopping cart device 301 is transmitted to the set- The user can also register the shopping cart device 301 by connecting to the system of the service server 200. [ Thus, it is possible to specify who is the one-touch event transmitted to the set-top box 100 through the Bluetooth or the Wi-Fi network.

A viewer (user) watching a TV shopping need only press a one-touch button of the shopping cart device when there is a favorite commodity. Then, the desired shopping cart information is registered in the integrated shopping cart 250 of the service server 200 through the system of FIG.

In the second embodiment of the present invention, the shopping cart device is preferably a smartphone 300. In this case, the smartphone 300 needs to have a TV shopping integrated shopping cart application installed in advance. The user can execute the application while watching the broadcast and press the button UI on the application screen to transmit the one-touch ebb to the set-top box 100 through the Wi-Fi network or the Bluetooth network in real time as in the first embodiment.

In the second embodiment, the system modification may be performed differently. When a one-touch event occurs in the application screen of the smartphone 300, it is also possible to transmit the one-touch event directly to the service server 200 through the wireless Internet network.

The system configuration example of Fig. 1 will be roughly understood. Let us now explain the principles of the invention in more detail. 2 schematically illustrates the principle and the organic construction as an example.

In the state of FIG. 2, a TV shopping program, for example, a home shopping program or a tic commerce data program, is running on the TV. The user will be watching the broadcast. At that time, there was a product I liked. It may be a product that you are willing to purchase, or it may be a product that you intend to think about later, or a product that you want to purchase after browsing other broadcasts. Let's say you have a product that interests you anyway. The spirit of the present invention is in such a case to press a hardware button or a software button in the shopping cart device 301, 300 just described. Then, it is stored in the integrated shopping cart (250 of FIG. 1) of the service server 200 in real time. Such a principle is shown in Fig.

First, a description will be given in terms of the first embodiment described above. The one-touch event is generated by pressing the one-touch button on the shopping cart device 301. Then a specific channel and a specific product are selected. The one-touch event is transmitted to the set-top box 100 via the Wi-Fi network or the Bluetooth network together with the hardware identifier.

When the set-top box 100 receives a one-touch event, at least three items can be set. (1) an identifier of the shopping cart device 301, (2) a TV shopping channel, and (3) a broadcast viewing time (one-touch event generating time). The set top box 100 transmits a shopping cart storage request including data relating to at least (2) and (3) to the service server 200.

The user must be identified. Therefore, it must be registered in the service server 200 in advance. Several methods can be devised. For example, when the set-top box 100 pre-registers the set-top box ID in the service server and the set-top box 100 delivers the shopping cart storage request to the service server 200, the set-top box ID can be transmitted together with the set- In another embodiment, the hardware ID of the shopping cart device 301 may be registered in the service server in advance, and the hardware identifier may be transmitted to the service server 200 via the set top box 100. The spirit of the present invention is not limited depending on which identifier is used.

The set-top box 100 transmits a shopping cart storage request including the user-specific identifier to the service server 200. The shopping cart information includes at least TV shopping channel information that the user is watching and time data of watching a broadcast of the channel.

The service server 200 including one or more servers and hardware / software equipment can specify a channel selected by the user and a selected time by receiving a shopping cart storage request through communication with the set-top box 100, The broadcast item information registered in advance in the database can be matched. At this time, at least the TV shopping channel information, the date and time, and the selected product information can be extracted and stored in the database 220 in real time by putting them in the integrated shopping cart for each user. The integrated shopping cart for each user is specified by an identifier registered in advance for each user. And the shopping cart information stored in the integrated shopping cart includes information on a product selected by the user and channel information.

In order for the service server 200 to execute the integrated shopping cart storing function in real time, the broadcast item information needs to be built up in advance as a database, which can be done in advance through communication with the N TV shopping servers 400.

As such, if a user viewing a shopping broadcast can select and store goods of the channel in his / her shopping cart in real time, it will naturally include accessing his or her integrated shopping cart and executing a purchase event later. Such a purchase event can be performed by the user device 350 by connecting to the integrated shopping cart site through a communication network.

The user device 350 may be a TV connected to the set-top box. In this embodiment, a purchasing event can be executed by accessing a TV application screen of a set-top box, that is, an integrated shopping cart displayed through a TV screen by passing through a shopping cart service screen provided through a TV screen.

In another embodiment of the present invention, the user device 250 may be a smartphone of the user. In this embodiment, the user can access an integrated shopping cart of the service server 200 by executing an application pre-installed in the smart phone, and execute a purchase event on the application screen.

In yet another embodiment of the present invention, the user device 250 may be a user's computer device. In this embodiment, the user can access the integrated shopping cart web page provided by the service server 200 via the Internet to execute the purchase event.

Now, let us describe again with reference to the second embodiment of FIG. In the second embodiment, the shopping cart device is a smartphone and generates a one-touch event by pressing the button UI on the TV shopping integrated shopping cart application screen of the smartphone. In this case, the same process can be executed by short-range wireless communication with the set-top box 100 described above. In another embodiment, the shopping cart storage request can be directly transmitted to the service server 200 via the wireless Internet network without passing through the set-top box 100. The rest of the process is the same.

.

We now understand the basic spirit and principles of the invention without difficulty. Let's rearrange them in a time-wise fashion. 3 schematically shows an example of the overall process of a real-time integrated shopping cart management method for a TV home shopping using a one-touch button according to a first preferred embodiment of the present invention.

First, a user watches a shopping program broadcasted on a TV shopping channel through a TV screen (S100).

If there is a favorite item but it is not a situation / mind to buy at the moment, the user presses a hardware button or a software button using the shopping cart device. Then, a one-touch event is generated through the shopping cart device (S110).

The one-touch event of the shopping cart device transmits the unique identifier of the shopping cart device to the set-top box through a short-range wireless communication network (typically Bluetooth network or Wi-Fi network) (S120). In this way, a user (viewer) having a legitimate right is specified, and the broadcast channel and time selected by the user can be specified.

The set top box transmits at least a shopping cart storage request including the TV shopping channel and the corresponding time to the service server via the communication network together with the user identifier at step S130.

The service server receiving the shopping cart storage request matches the broadcast item information registered in advance in the database with the shopping cart storage request (S140). The broadcast item information may include information on channel information, product information, and broadcast date and time.

Also, the service server stores the shopping cart information extracted through step S140 in an integrated shopping cart for each user identifier (S150).

For convenience of description, steps S100 to S150 have been processes for one-channel shopping broadcast. In this specification, we used the word < integration >. Integrated shopping cart. This means that it can be applied to a plurality of various TV shopping broadcasts provided in a plurality of channels.

For example, the user can zap. A new one touch event can be created in the shopping cart device by changing the TV shopping channel. Then, steps S110 to S150 will be repeated, and a new merchandise will be stored in the integrated shopping cart. Therefore, in the embodiment of the present invention, if the broadcast item information can be registered in advance in association with the N TV shopping broadcasters and can be constructed as a database, the merchandise of the TV shopping broadcast channel can be stored in the integrated shopping cart in real time with only one touch.

In another embodiment of the present invention, the step S120 may be omitted, and an application may be executed in the shopping cart device as a smartphone to transmit a shopping cart storage request to the service server directly by pressing a button UI provided by the application. That is, the step S130 may be modified to the relationship between the smartphone and the service server.

Next, the user can execute the subsequent process (S160). Subsequent processes may include jumping, storing additional items in the integrated shopping cart, and purchasing the stored items by accessing the integrated shopping cart.

Figures 4 and 5 show an example of an integrated shopping cart screen as part of a subsequent process. Integrated carts can provide a list of items by date to be archived, or by channel. And the user can execute a future point-of-purchase.

The user can access the integrated shopping cart using his / her ID. 4 shows an example in which two goods are stored in an integrated shopping cart. As shown in FIG. 4, the user can browse the products displayed on the set-top box application screen 120 of the TV 110, and can order them by pressing the order button. Also, as shown in FIG. 5, it may be possible to view the goods displayed on the application screen 320 of the smartphone 300 and order by pressing an order button.

For reference, a real-time integrated shopping cart management method for a TV home shopping using a one-touch button according to an embodiment of the present invention may be implemented in a form of a program command that can be executed through various computer means and recorded in a computer readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs, DVDs, magneto-optical media such as floptical disks, A hard disk drive, a flash memory, and the like. Examples of program instructions include high-level language code that can be executed by a computer using an interpreter, as well as machine accords such as those produced by a compiler. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

The scope of protection of the present invention is not limited to the description and the expression of the embodiments explicitly described in the foregoing. It is again to be understood that the present invention is not limited by the modifications or substitutions that are obvious to those skilled in the art.

Claims (12)

delete delete delete delete delete (a) While the shopping broadcast of the TV shopping channel is provided through the TV connected to the set-top box,
(b) When an application previously installed in the shopping cart device is executed and a one-touch event is generated by touching the button UI on the application screen,
(c) a one-touch event of the shopping cart device is transmitted to the set-top box via a local area wireless communication network together with an identifier of the shopping cart device,
(d) the set-top box specifies at least the corresponding TV shopping channel and corresponding time at which the one-touch event was generated, and transmits a shopping cart storage request to the service server,
(e) The service server includes a step of real-time storing unique identifier and shopping cart information assigned for each user by matching broadcasting item information registered in advance in a database and a shopping cart storage request,
Wherein the shopping cart device is a smartphone having a unique identifier, wherein the shopping cart device is a smartphone having a unique identifier. The method according to claim 6,
When the TV shopping channel is changed and a new one-touch event is generated in the shopping cart device, repeating steps (c) and (d) to store new shopping cart information in real- Real - time integrated shopping cart management method for TV home shopping using. The method according to claim 6,
Further comprising: accessing the service shopping server through the shopping cart service screen displayed on the TV screen or the application screen of the user device, accessing the integrated shopping cart stored in advance and executing a purchase event, Real - time integrated shopping cart management method. (a) While the shopping broadcast of the TV shopping channel is provided through the TV connected to the set-top box,
(b) When an application pre-installed in a smartphone that is a shopping cart device is executed and a one-touch event is generated by a button UI touch on an application screen,
(c) if the one-touch event of the smartphone is transmitted to the service server through the wireless Internet network together with the identifier of the smartphone,
(d) The service server specifies at least the corresponding TV shopping channel and the corresponding time at which the one-touch event was generated, matches broadcast item information, channel information, and merchandise information registered in advance in the database and stores the identifier of the smartphone and the shopping cart information Storing the shopping cart in real time in an integrated shopping cart, using the one-touch button. 10. The method of claim 9,
Further comprising the steps of: (c) storing new shopping cart information in real time by repeating steps (c) and (d) when a TV shopping channel is changed and a new one-touch event is generated in the smartphone, Real time integrated cart management method. 10. The method of claim 9,
Further comprising a step of accessing a shopping cart service screen displayed through the TV screen or an application screen of the smartphone and accessing an integrated shopping cart stored in advance to access the service server and executing a purchase event, Real - time integrated shopping cart management method for home shopping. (N is an integer equal to or greater than 1) TV shopping servers providing shopping broadcast contents, a TV reproducing a shopping program provided by the TV shopping server, and a shopping program provided by the TV shopping server, A set-top box for transmitting,
When the one-touch event which can identify the TV shopping channel and the product information being broadcasted at the time is generated by pressing the one-touch button while the shopping broadcast is being provided, the one- Top box via a local area wireless communication network with a shopping cart device,
A service for building the broadcast item information provided from the TV shopping server in advance as a database and storing the corresponding product information in real time in the integrated shopping cart using the broadcast item information according to the shopping cart storage request received through communication with the set- Server,
Further comprising a user terminal connected to the service server and accessing the integrated shopping cart information to execute a purchase event,
Wherein the shopping cart device is a smart phone having a unique identifier. 2. The system of claim 1, wherein the shopping cart device is a smart phone having a unique identifier.

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