KR101875265B1 - Apparatus and Method for Automatically Combining Products based on Headword - Google Patents
Apparatus and Method for Automatically Combining Products based on Headword Download PDFInfo
- Publication number
- KR101875265B1 KR101875265B1 KR1020160015049A KR20160015049A KR101875265B1 KR 101875265 B1 KR101875265 B1 KR 101875265B1 KR 1020160015049 A KR1020160015049 A KR 1020160015049A KR 20160015049 A KR20160015049 A KR 20160015049A KR 101875265 B1 KR101875265 B1 KR 101875265B1
- Authority
- KR
- South Korea
- Prior art keywords
- scene
- lemma
- information
- broadcast program
- product
- Prior art date
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/84—Generation or processing of descriptive data, e.g. content descriptors
- H04N21/8405—Generation or processing of descriptive data, e.g. content descriptors represented by keywords
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
- H04N21/8133—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/854—Content authoring
- H04N21/8549—Creating video summaries, e.g. movie trailer
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Computer Security & Cryptography (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The present invention relates to a headword-based merchandise automatic matching apparatus, comprising: a broadcast program analyzing unit for dividing a broadcast program into scene units, analyzing characteristics of each of the divided scenes to generate a corresponding lemma; And a goods combining unit for combining the goods matching the corresponding heading.
Description
The present invention relates to a technique for providing additional information for a broadcast program, and more particularly to an apparatus and method for providing product information associated with a scene of a broadcast program.
Services such as downloading or streaming the entire broadcast program through a portal site such as Youtube, Naver, or a broadcasting company are provided. In addition, a VOD service capable of selecting and viewing only a part of a scene of a broadcast program is provided.
There are apps for Internet sites or smart devices that can be purchased by users by providing information on the accessories of the actors and the clothes worn by actors appearing in the drama drama.
However, the conventional technologies for providing product information related to a broadcast program have the following problems.
First, when a broadcast program is divided into scene units, a scene to be artificially divided is determined according to an individual's judgment without an objective criterion. Therefore, the results of the divided scenes are inconsistent depending on the operator.
In addition, when combining items associated with a broadcast program, the viewer who watches the broadcast directly recommends and combines the related items. Not only is this economical in terms of labor costs, but it is almost impossible to combine products related to one another in many video contents produced / distributed in real time.
In addition, there is no case in which a product is recommended and combined by dividing it into scene units, and in the case of combining a headword and a product information of a scene unit, the headword and product information are often not directly related.
The present invention provides a headword-based automatic product joining apparatus and method for dividing a scene using feature information of a broadcast program, extracting vocabulary words for each divided scene, and automatically combining the extracted vocabulary words with related products.
The present invention provides a headword-based automatic joining apparatus and method for expanding the extracted scene lemmas to increase the linkage with a product.
The present invention analyzes information included in a broadcast program, automatically generates a lemma to represent each scene of the scene, expands the generated lemma, automatically combines the products in the product information database, And provides a system for automatic joining of products based on a lemma based on the information.
In addition, the present invention provides a method and apparatus for selecting a scene from a broadcast additional information service terminal, providing merchandise information according to a selected scene, linking a purchase, displaying vocabulary words according to scenes, and providing vocabulary information when a vocabulary is selected. Apparatus and method.
The present invention also provides a method for switching between a broadcast program playback screen and a scene playback screen, a method for displaying and browsing each scene, a method for recommending a product therefrom, and a scene playback method.
The present invention relates to a headword-based merchandise automatic matching apparatus, comprising: a broadcast program analyzing unit for dividing a broadcast program into scene units, analyzing characteristics of each of the divided scenes to generate a corresponding lemma; And a goods combining unit for combining the goods matching the corresponding heading.
The present invention relates to a headword-based automatic product joining method, comprising: dividing a broadcast program into scene units, analyzing characteristics of each of the divided scenes to generate a corresponding lemma; Lt; RTI ID = 0.0 > merchandise. ≪ / RTI >
The present invention differs from the conventional art in that the entire program is not a subject but recommends commodity information related to the scene with respect to scenes, and is automatically recommended in view of manual recommendation of a commodity It is superior to the technology.
In addition, it is superior to the simple mapping method of the prior art in that the linkage rate with the product information can be increased by expanding the lemma.
The broadcast program scene is superior to the prior art in that it automatically recommends the product information or headwords associated with the change in the flow of time.
1 is a block diagram of a system including a lemma-based automatic commodity joining apparatus according to an embodiment of the present invention.
2 is a detailed configuration diagram of a broadcast program analyzing unit according to an embodiment of the present invention.
3 is a configuration diagram of a merchandise combining unit according to an embodiment of the present invention.
4 is a flowchart illustrating a lemma based automatic product combining method according to an embodiment of the present invention.
5 is a flow chart for explaining a program analysis step according to an embodiment of the present invention.
6 is a flow chart for explaining a product combining step according to an embodiment of the present invention.
7A and 7B are flowcharts for explaining a broadcast supplementary information providing method according to an embodiment of the present invention.
8 to 13 are views showing examples of a broadcast additional information service screen of a terminal according to the present invention.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout.
In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.
The terms used throughout the specification are defined in consideration of the functions in the embodiments of the present invention and can be sufficiently modified according to the intentions and customs of the user or the operator. It should be based on the contents of.
1 is a block diagram of a system including a lemma-based automatic commodity joining apparatus according to an embodiment of the present invention.
Referring to FIG. 1, a lemma-based automatic
The broadcast
The
The broadcast additional information service terminal (hereinafter referred to as "terminal") 2 outputs the commodity information associated with the broadcast program generated by the headword-based commodity
2 is a detailed configuration diagram of a broadcast program analyzing unit according to an embodiment of the present invention.
Referring to FIG. 2, the broadcast
The
The
According to one embodiment, the
According to another embodiment, the
The scene
The
Table 1 shows a program identifier for individually identifying a broadcast program, a scene number for individually identifying scenes divided for each program, a scene start time for expressing a scene start point, an end point of a scene A scene end time to express and an entry word for each scene as attributes. At this time, the scene start time and the scene end time may be represented by a time unit or a frame number. The headword attribute may have a plurality of headword values for each scene, and each headword may have a weight value indicating importance.
3 is a configuration diagram of a merchandise combining unit according to an embodiment of the present invention.
3, the
The scene
The
The merchandise
The product combination
An example of the data structure of the
Referring to Table 2, the
4 is a flowchart illustrating a lemma based automatic product combining method according to an embodiment of the present invention.
Referring to FIG. 4, the
The
5 is a flow chart for explaining a program analysis step according to an embodiment of the present invention.
Referring to FIG. 5, the
According to one embodiment, the
According to another embodiment, the
The
The
6 is a flow chart for explaining a product combining step according to an embodiment of the present invention.
Referring to FIG. 6, the
The
7A and 7B are flowcharts for explaining a method of providing broadcast additional information according to an embodiment of the present invention, and FIGS. 8 to 13 illustrate examples of a broadcast additional information service screen of a terminal according to the present invention .
Referring to FIG. 7A, the
8, the screen of the
Referring to FIG. 9, as the user selects a broadcast program playback area, the screen of the
Referring again to FIG. 7A, the
10, when the user selects scene 3 (333) from the scenes included in the scene
Referring to FIG. 7B, the
Referring to FIG. 11, when the user selects a specific product from the product information
Further, according to another embodiment, as one of the scenes is selected, the
Referring to FIG. 12, a
13, when a lemma is selected as an embodiment of the goods
Claims (20)
A merchandise combining unit for combining merchandise corresponding to a scene lemma corresponding to each of the divided scenes,
Lt; / RTI >
Wherein the program analyzing unit analyzes,
1) extracting caption information from the broadcast program, combining caption information included in a specific scene with respect to the divided scenes, processing the extracted caption information to generate a base lemma for generating a scene lemma, or 2 ) Extracts audio information from the broadcast program, combines the specific audio included in the specific scene with respect to the divided scenes, processes the extracted audio information to generate a base lemma for generating a scene lemma,
Generating a scene lemma using at least one of a base lemma generated through the caption information or a base lemma generated through audio information,
The scene entry word
And a weight value indicating a degree of importance in each of the divided scenes,
The commodity-
Expanding a scene lemma using an ontology-based lemma extension source based on the basic lemma; providing the expanded scene lemma to product information searched through a product information database; A headword-based product automatic joining device for generating a headword-based product automatic joining device.
The program analyzing unit,
And a scene storage unit for storing the scene entry word,
Wherein the scene storage unit stores,
A program identifier, a scene number, a scene start time, a scene end time, and a lemma as attributes.
Dividing a broadcast program into scene units, analyzing characteristics of each of the divided scenes and generating corresponding scene lemmas; And
Combining the goods matching the scene lemmas corresponding to each of the divided scenes
Lt; / RTI >
The step of generating the scene entry may include:
1) extracting caption information from the broadcast program, combining caption information included in a specific scene with respect to the divided scenes, processing the extracted caption information to generate a base lemma for generating a scene lemma, or 2 ) Extracts audio information from the broadcast program, combines the specific audio included in the specific scene with respect to the divided scenes, processes the extracted audio information to generate a base lemma for generating a scene lemma,
Generating a scene lemma using at least one of a base lemma generated through the caption information or a base lemma generated through audio information,
The scene entry word
And a weight value indicating a degree of importance in each of the divided scenes,
The method of claim 1,
Expanding a scene lemma using an ontology-based lemma extension source based on the basic lemma; providing the expanded scene lemma to product information searched through a product information database; Based on an automatic joining method.
Wherein the generating comprises:
Further comprising the step of storing the lemma as a table including a program identifier, a scene number, a scene start time, a scene end time, and a lemma as attributes.
Reproducing a broadcast program and outputting a list of all products related to the broadcast program and a list of two or more scenes in which the broadcast program is divided; And
Selecting one of the scenes to reproduce the selected scene and switching from a list of all goods for the broadcast program to a list of entries mapped to the selected scene
Lt; / RTI >
The headword list of the products mapped to the selection scene may include:
A scene entry word corresponding to the product information mapped to the selected scene selected by the user among the scenes constituting the broadcast program being reproduced is displayed,
The scene lemma includes:
Based on an automatic joining device based on a lemma, and stored in a product combining database of an automatic joining device as product combining information combined with the product information,
The automatic goods joining device comprises:
1) extracting caption information from the broadcast program, combining caption information included in a specific scene with respect to the divided scenes, processing the extracted caption information to generate a base lemma for generating a scene lemma, or 2 ) Extracts audio information from the broadcast program, combines the specific audio included in the specific scene with respect to the divided scenes, processes the extracted audio information to generate a base lemma for generating a scene lemma,
Generating a scene lemma using at least one of a base lemma generated through the caption information or a base lemma generated through audio information,
Expanding a scene lemma using an ontology-based lemma extension source based on the base lemma, providing the expanded scene lemma to product information searched through a product information database, and combining product information and extended scene lemma The broadcast additional information providing method.
Switching one of the products to a detailed information screen for the selected product
Further comprising the steps of:
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JP2005135148A (en) * | 2003-10-30 | 2005-05-26 | Nomura Research Institute Ltd | Mail order support system and method |
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KR20090116508A (en) * | 2008-05-07 | 2009-11-11 | 주식회사 케이티 | Method and system for providing advertisement using keywords of objects in moving picture |
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