KR101696783B1 - Method for Providing Smart Marketing Call Service by Using Telephone - Google Patents

Method for Providing Smart Marketing Call Service by Using Telephone Download PDF

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Publication number
KR101696783B1
KR101696783B1 KR1020150118710A KR20150118710A KR101696783B1 KR 101696783 B1 KR101696783 B1 KR 101696783B1 KR 1020150118710 A KR1020150118710 A KR 1020150118710A KR 20150118710 A KR20150118710 A KR 20150118710A KR 101696783 B1 KR101696783 B1 KR 101696783B1
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KR
South Korea
Prior art keywords
calling
caller
telephone
type
marketing
Prior art date
Application number
KR1020150118710A
Other languages
Korean (ko)
Inventor
정용관
Original Assignee
제이예스주식회사
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Priority to KR1020150118710A priority Critical patent/KR101696783B1/en
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Publication of KR101696783B1 publication Critical patent/KR101696783B1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0267Wireless devices
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0255Targeted advertisement based on user history
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04MTELEPHONIC COMMUNICATION
    • H04M3/00Automatic or semi-automatic exchanges
    • H04M3/42Systems providing special services or facilities to subscribers
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12Messaging; Mailboxes; Announcements

Abstract

The present invention relates to a method for providing a smart marketing call service using a telephone, and a method for providing a caller-based smart marketing call service, which is executed by a server that is in communication with a telephone intelligent network system and communicates with a terminal of a user, One or more calling types corresponding to calling information of a caller requesting a telephone connection are designated and the marketing contents to be provided to the terminal of the caller corresponding to the designated calling type are mapped with user's unique information or telephone number and stored, And a calling type determination history corresponding to the telephone number of the calling party is determined based on the calling type information corresponding to the called calling information, And if it is present, The marketing content corresponding to the determined originating type is first automatically provided to the terminal of the caller, and the marketing content is provided first, and after a predetermined period of time, Wherein the caller information includes at least one of a number of origination times, a calling frequency, a calling day, a calling time, and an originating phone number, The caller who requested the initial call connection to the user's telephone number, the caller who requested a call connection more than a certain number of times, the caller who requested a call connection over a certain number of days on a specific day, or the caller One or more.

Description

[0001] METHOD FOR PROVIDING SMART MARKET CALL SERVICE BY TELEPHONE [0002]

A method for providing a caller-based smart marketing call service in cooperation with a telephone intelligent network system and executed by a server communicating with a terminal of a user, the method comprising the steps of: The marketing content to be provided to the terminal of the calling party corresponding to the designated calling type is mapped with the unique information or the telephone number of the user and stored, and when the telephone connection request is made from the calling terminal to the telephone number of the user And a transmission type determining unit configured to determine a transmission type corresponding to the confirmed calling information by checking the calling information of the calling party and if the calling type determining history corresponding to the calling number is present, Determining a calling type corresponding to the calling information, And automatically provides the corresponding marketing content to the terminal of the calling party, and provides the marketing content to the terminal of the calling party after the marketing content is first provided and after a predetermined period of time, , The calling number, the calling frequency, the calling day, the calling time, and the calling phone number. The calling type may include a caller who requests the first telephone connection to the telephone number of the user, A method for providing a smart marketing call service using a telephone including at least one of a caller requesting a connection, a caller requesting a call connection more than a specific number of times on a specific day, and a caller having no call connection more than a specific number of days after the last call connection will be.

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As a variety of telephonic communication technologies such as mobile communication have been developed, various additional services using telephones have been developed and provided.

For example, a ringtone or a designated phrase may be heard during a telephone connection, or an advertising text message is often received.

[0001] The present invention relates to a method and apparatus for generating a voice / text / image commercial information calling tone in a call waiting state, and a voice / text / image commercial The service is provided by a telephone call tone by information (advertisement, music, news, stock, weather, etc.).

Korean Patent Laid-Open Publication No. 10-2005-0013848 (published on Feb. 05, 2005) relates to an additional service method and system during a called party call. When a call is made from a calling party to a called party, And to provide additional services, including SMS text messaging services, to the calling party.

However, in the case of the above-mentioned services, there is a problem that not only the contents to be provided are limited but also it is difficult to provide differentiated information according to the characteristics of the caller.

In order to solve the above problems, an object of the present invention is to provide a caller-based smart marketing call service method that is executed by a server that communicates with a terminal of a user in cooperation with a telephone intelligent network system, A first step of assigning one or more origination types corresponding to calling information of a calling party requesting a caller to a caller terminal corresponding to the designated calling type, The method comprising: confirming calling information of the calling party and determining a calling type corresponding to the confirmed calling information when a call connection is made from the caller's terminal to the telephone number of the calling party, When there is a type determination history, based on the outgoing type determination history, A fourth step of automatically identifying a marketing content corresponding to the determined calling type and firstly providing the marketing content to the terminal of the calling party; And a fifth step of providing the marketing contents to the terminal of the calling party after the lapse of a predetermined period of time, wherein the calling information includes at least one of a calling number, a calling frequency, a calling day, a calling time, Wherein the caller type includes a caller requesting an initial call connection to a telephone number of a user, a caller requesting a telephone connection of a specific number of times or more, a caller requesting a telephone connection of a specific number of times or more on a specific day, A call made up of one or more of the caller's type Yonghan is a smart marketing method for providing call services.

A method for providing a smart marketing call service using a telephone according to the present invention is a method for providing a caller-based smart marketing call service in cooperation with a telephone intelligent network system and executed by a server communicating with a terminal of a user, A first step of designating at least one calling type corresponding to calling information of a caller requesting a connection and a step of mapping the marketing content to be provided to a terminal of a caller corresponding to the designated calling type with user's unique information or phone number In a second step and a call connection from the caller's terminal to the telephone number of the user is requested, the calling information of the calling party is checked, a calling type corresponding to the confirmed calling information is determined, If there is a call type determination history, A fourth step of automatically identifying the marketing content corresponding to the determined calling type and providing the marketing content to the terminal of the calling party in a first step, And a fifth step of providing the marketing contents to the terminal of the caller secondarily after a predetermined period of time elapses, wherein the calling information includes at least one of a calling number, a calling frequency, a calling day, a calling time, Wherein the calling type includes a caller requesting an initial telephone connection to a telephone number of a user, a caller requesting a telephone connection of a specific number of times or more, a caller requesting a telephone connection of a specific number of times or more on a specific day, Including the caller's type of caller who does not have a phone connection for more than a certain number of days. .

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The caller according to the present invention can be automatically identified for various types of origination, and marketing content appropriate for each type of call can be provided.

1 is a diagram illustrating a smart marketing call service system using a telephone according to an embodiment of the present invention;
2 is a diagram illustrating a smart marketing call service registration process using a telephone according to an embodiment of the present invention;
3 is a diagram illustrating a process of providing a smart marketing call service using a telephone according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. It should be understood, however, that the drawings and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention, and are not to be construed as limiting the present invention.

In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terms used below are defined in consideration of the functions of the present invention, which may vary depending on the user, intention or custom of the operator. Therefore, the definition should be based on the contents throughout the present invention.

As a result, the technical idea of the present invention is determined by the claims, and the following embodiments are merely means for effectively explaining the technical idea of the present invention to a person having ordinary skill in the art to which the present invention belongs Only.

1 is a diagram illustrating a smart marketing call service system using a telephone according to an embodiment of the present invention.

In more detail, FIG. 1 illustrates a method of automatically identifying to a caller requesting a call connection whether the caller is a first caller, a frequent caller, or an idle caller, A smart marketing call service system using a telephone which is provided to a caller in various types of dispatching methods, such as before a telephone call, during a telephone conversation, after a certain period of time after a telephone conversation, and the like, It will be understood by those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention as defined in the appended claims. 1, and the technical characteristic It shall not be limited.

Referring to FIG. 1, a smart marketing call service system using a telephone according to the present invention is characterized in that, for a specific user, the caller requesting the telephone connection as described above is a caller making initial telephone connection, , A smart marketing call using a telephone that automatically identifies the idle sender and provides the specified marketing contents to the caller in a variety of shipping methods before, during, or after a certain period of time after the telephone call The server 100 includes an intelligent network system 150 for telephone connection and various additional services, a terminal 140 of a user subscribing to the smart marketing call service using the telephone, A terminal 145 of the caller making a telephone connection to the telephone number registered by the user, It can be connected.

Referring to FIG. 1, the server 100 includes a user information registration unit 105, a marketing content management unit 110, a transmission type designation unit 115, a transmission type identification unit 120, a content providing unit 125, And a content providing unit 130.

The terminal 140 of the user shown in FIG. 1 may include a wired terminal and a wireless terminal, and may be connected to the server 100 through a wired communication network or a wireless communication network to provide a smart marketing call service using the telephone according to the present invention. You can apply.

The user information registration unit 105 receives the unique information and the telephone number of the user from the terminal 140 of the connected user and registers the phone number in the smart marketing call service using the telephone, The user can register one or more telephone numbers as a telephone number desired to be provided with marketing contents corresponding to the calling type of the caller.

In addition, the user registration unit 105 may provide one or more marketing contents to be provided to a caller requesting a telephone connection to the telephone number of the user who registers according to the smart marketing call service using the telephone, from the terminal 140 of the user You can register and register.

The marketing content management unit 110 may set and manage the marketing content to be provided to the terminal of the caller originating at the telephone number registered by the user to correspond to the calling type.

If one or more marketing contents are registered by the user through the user registration unit 105, the marketing content management unit 110 may provide an interface for setting the calling type of the calling party to which the marketing content registered by the user is to be provided, To the terminal 140, or to set the marketing content corresponding to the calling type according to a predetermined rule.

Herein, the calling type includes a caller requesting a telephone connection more than a specific number of times requested for an initial telephone connection to a user's telephone number, a caller requesting a telephone connection for a specific number of times or more on a specific day, a caller having no telephone connection for a certain number of days And a calling type.

In addition, the calling type may be set to correspond to calling information including at least one of a calling number, a calling frequency, a calling day, a calling time, and a calling phone number.

For example, the calling type can be classified into a caller requesting a first telephone connection with a telephone number registered by the user, a caller requesting frequent telephone connection, a caller who has requested a telephone connection for a certain period of time, Contents can be provided.

Here, the marketing content may include one of voice, text message, and multimedia message.

Alternatively, the marketing content management unit 110 may provide one or more contents that the user can select as the marketing content to the user terminal 140, thereby allowing the user to select the marketing content for each type of call.

The calling type designation unit 115 may designate one or more calling types corresponding to calling information of a caller requesting a telephone connection to a telephone number registered by the user.

In particular, after the marketing content corresponding to the originating type is selected through the marketing content management unit 110, the originating type designation unit 115 determines the type of the marketing content to be provided to the caller, You can specify the caller's calling type.

In addition, the calling type designation unit 115 can designate the manner in which marketing content designated for each type is provided to the calling party. For example, it is possible to specify whether to provide the marketing content before the call, during the call, or after the call.

In addition, when the calling type determination history corresponding to the telephone number of the calling party already exists in the storage medium 135, the calling type designation unit 115 determines whether or not the calling type The type can be determined.

When the marketing content corresponding to the calling type and the calling type for the caller requesting the telephone connection to the user's telephone number is set as described above, the set information is mapped to the storage medium 135 together with the telephone number registered by the user Lt; / RTI >

The originating type identifying unit 120 identifies the caller who requests the telephone connection to the telephone number registered by the user after the smart marketing call service registration using the user's telephone is completed as described above and one or more pieces of information designated by the user are registered It can be checked in cooperation with the intelligent network system 150.

For example, if the calling type is set as a caller requesting a first telephone connection with a telephone number registered by a user, a caller requesting a telephone connection frequently, or a caller who has been called for a telephone connection for a certain period of time, The calling type of the caller can be identified by checking the telephone history (the number of telephone calls, the telephone date and time, etc.) from the caller from the storage medium 135. [

When the calling type of the caller is identified through the calling type identification unit 120,

It is possible to first check the marketing content corresponding to the identified calling type and provide it to the terminal of the calling party.

Also, when the marketing content corresponding to the identified calling type is provided to the caller's terminal (140) in advance, the content provider (125) may transmit the marketing content to the caller's terminal 140).

For example, if the marketing content is designated to be provided before the call, the marketing content may be provided before the call connection, and if the marketing content is designated to be provided during the call, the marketing content may be provided during the call.

In addition, the content provider 125 may provide the marketing content in voice or text according to a preset method.

The additional content providing unit 130 can automatically provide the caller with the marketing content provided before or during the communication period to the terminal 140 of the calling party again after a predetermined period of time.

2 is a diagram illustrating a process of registering a smart marketing call service using a telephone according to an embodiment of the present invention.

FIG. 2 shows a process of subscribing and registering a smart marketing call service using a telephone through the server 100 shown in FIG. 1, It is possible to refer to and / or modify the FIG. 2 to various methods for registering the smart marketing call service by the user. However, the present invention can be applied to all the methods And the technical features thereof are not limited only by the method shown in FIG.

Referring to FIG. 2, the process of registering a smart marketing call service using a telephone by a user is performed by accessing the server 100 from a user terminal 140 and requesting a user to register a smart marketing call service using a telephone (200).

The server 100 may receive a telephone number from the terminal 140 of the connected user to register the telephone number to which the caller requests the telephone connection. According to the smart marketing call service, the caller requesting the telephone connection to the registered telephone number can be provided with the marketing content registered or designated by the user according to the situation before, during, or after the call .

When the telephone number is registered, the server 100 may designate one or more origination types for the caller requesting the telephone connection from the terminal 140 of the user to the registered telephone number.

According to an embodiment of the present invention, the calling type includes a caller requesting a telephone connection of a specific number of times or more to which a first telephone connection has been requested to a telephone number of a user, a caller requesting telephone connection of a specific number of times or more on a specific day, And the calling type of the caller who does not have a telephone connection, and the calling type may correspond to the calling information including at least one of the number of calling, the calling frequency, the calling day, the calling time, and the calling phone number It is possible to be specified.

For example, the calling type may be classified into a caller requesting a first telephone connection with a telephone number registered by a user, a caller requesting a telephone connection frequently, a caller past a predetermined period after requesting a telephone connection, Contents can be provided.

If more than one calling type is designated for the caller requesting the telephone connection to the registered telephone number, the server 100 may determine 215 the marketing content to be provided to the caller of the designated calling type.

Here, the marketing contents can be provided as voice or text messages, and store information such as location, telephone number, presence / absence of delivery, business hours, absence notification, electronic business card, SNS connection information, core product information, coupon information, discount / News information, new product / menu information, and the like.

If the marketing content to be provided to the sender of the originating type is determined, the server 100 can determine the service provision method of the marketing content determined by the originating type (220). For example, You can decide whether to offer before, during, or after a call.

Thereafter, the server 100 may map 225 the phone number of the user, the marketing type, the service providing method, and the like of the designated calling type, the calling type, and the like to the storage medium 135.

FIG. 3 is a diagram illustrating a process of providing a smart marketing call service using a telephone according to an embodiment of the present invention.

In more detail, FIG. 3 shows a case where a user registers a smart marketing call service using a telephone through the process of FIG. 2, and then displays a marketing content according to a calling type of a caller requesting a telephone connection to a telephone number registered by the user FIG. 3 is a block diagram illustrating a process of providing a smart marketing call service using a telephone according to an exemplary embodiment of the present invention. However, the present invention includes all of the above-mentioned embodiments, and the technical features of the present invention are not limited only by the method shown in FIG.

Referring to FIG. 3, after the user registers the smart marketing call service using the telephone through the process of FIG. 2 as described above, the server 100 transmits a call connection request of the sender in cooperation with the intelligent network system 150 (300). ≪ / RTI >

When the sender's telephone connection request is confirmed, the server 100 confirms (305) the telephone number to which the caller requests the telephone connection, and the confirmed telephone number is registered in the smart marketing call service You can check if the registered user is the registered phone number.

If the confirmed phone number is not the registered phone number of the user who subscribes to the smart marketing call service using the telephone according to the present invention, only the telephone connection is performed but the smart marketing call service using the telephone is not performed.

On the other hand, if the confirmed phone number is a phone number registered by a user who subscribes to the smart marketing call service using the telephone according to the present invention, the server 100 may transmit the calling information of the sender in cooperation with the storage medium 135 (310).

Here, the calling information may include at least one of a calling number, a calling number, a calling day, a calling time, and a calling phone number.

When the calling information of the calling party is confirmed, the server 100 can determine or identify the corresponding calling type according to the confirmed calling information.

Herein, the calling type includes a caller requesting a telephone connection more than a specific number of times requested for an initial telephone connection to a user's telephone number, a caller requesting a telephone connection for a specific number of times or more on a specific day, a caller having no telephone connection for a certain number of days And a calling type.

If the calling type corresponding to the calling information of the calling party is determined or identified, the server 100 can check the marketing content and the service providing method set by the user corresponding to the determined or identified calling type (320).

Here, the service providing method relates to providing marketing contents before a call, providing marketing contents during a call, providing marketing contents both before and during a call, and may be designated in advance by a user.

When the marketing content and the service providing method set by the user are confirmed corresponding to the calling type, the server 100 can provide the marketing content to the calling terminal 140 according to the confirmed service providing method ( 325).

For example, the marketing content may be provided by voice before the call, and the marketing content may be provided by a text message when the call is in progress.

Then, the server 100 determines whether a predetermined period of time has elapsed from the time when the marketing content is provided to the caller's terminal 140 (330). If the predetermined period has elapsed (330), the server 100 transmits the provided marketing content to the caller And may additionally provide the terminal 140 (335).

100: server 105: user information register
110: marketing content management unit 115: originating type specifying unit
120: Originating Type Identification Unit 125: Content Providing Unit
130: Additional content provider 135: Storage medium
140: User's terminal 145: Caller's terminal
150: intelligent network system

Claims (9)

  1. A method of providing a caller-based smart marketing call service, which is executed by a server that is in communication with a telephone intelligent network system and communicates with a user terminal,
    A first step of designating one or more calling types corresponding to calling information of a caller requesting a telephone connection to a telephone number of a user;
    A second step of mapping marketing content to be provided to a terminal of a calling party corresponding to the designated calling type with user's unique information or telephone number and storing the same;
    And a calling type determining unit that determines a calling type corresponding to the confirmed calling information when a call connection from the calling terminal to the telephone number of the user is requested, A third step of determining a calling type corresponding to the calling information on the basis of the calling type determination history when the calling type information exists;
    Automatically confirming the marketing content corresponding to the determined originating type and firstly providing the terminal to the terminal of the originator; And
    And a fifth step of providing the marketing contents to the terminal of the caller after the marketing contents are provided first and a predetermined period of time has elapsed,
    The originating information includes:
    A calling frequency, a calling day, a calling time, and a calling telephone number.
    In the calling type,
    The caller who requested the initial call connection to the user's telephone number, the caller who requested a call connection more than a certain number of times, the caller who requested a call connection over a certain number of days on a specific day, or the caller The method comprising the steps of: (a) providing a smart marketing call service using a phone;

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KR1020150118710A 2015-08-24 2015-08-24 Method for Providing Smart Marketing Call Service by Using Telephone KR101696783B1 (en)

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KR1020150118710A KR101696783B1 (en) 2015-08-24 2015-08-24 Method for Providing Smart Marketing Call Service by Using Telephone

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Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20040054103A (en) * 2002-12-17 2004-06-25 오현승 System for providing advertisement service and method thereof
KR20130120871A (en) * 2012-04-26 2013-11-05 주식회사 이루온 System and method for providing advertisement using ring back tone

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20040054103A (en) * 2002-12-17 2004-06-25 오현승 System for providing advertisement service and method thereof
KR20130120871A (en) * 2012-04-26 2013-11-05 주식회사 이루온 System and method for providing advertisement using ring back tone

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