KR101656356B1 - Method for offering advertising inventory auction service - Google Patents
Method for offering advertising inventory auction service Download PDFInfo
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- KR101656356B1 KR101656356B1 KR1020150170183A KR20150170183A KR101656356B1 KR 101656356 B1 KR101656356 B1 KR 101656356B1 KR 1020150170183 A KR1020150170183 A KR 1020150170183A KR 20150170183 A KR20150170183 A KR 20150170183A KR 101656356 B1 KR101656356 B1 KR 101656356B1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0206—Price or cost determination based on market factors
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
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Abstract
The present invention relates to a method for providing an advertisement inventory auction service, comprising the steps of: receiving advertisement inventory information from at least one advertisement company; The data storage unit of the service server storing the advertisement inventory information; The data management unit of the service server transmitting the advertisement inventory information list to at least one advertiser through the transceiver unit; And when the transmitting / receiving unit receives the acceptance information from the first advertiser that has decided to advertise according to the advertisement inventory information of the selected first advertisement media company in the advertisement inventory information list, the data management unit transmits the acceptance information through the transmitter / 1 < / RTI >
Description
The present invention relates to a method for providing an advertisement inventory auction service, and more particularly, to a method for providing an advertisement inventory auction service for inducing a reasonable transaction of various advertisement media companies and advertisement inventory.
Currently, the domestic advertising industry has been experiencing recession and low growth trend since early 2000 due to domestic and external variables and economic recession. Domestic advertising companies are very difficult to operate, except for about 10 in-house agencies and two or three foreign advertising agencies. This is because the ad rate has worsened to around 2% depending on the agency, from an average of 15% for advertising fees due to excessive competition. In the case of traditional media (terrestrial broadcasters / cable / newspapers / magazines), there are more than 50% of unsold ads (ad inventory) due to the recession, and about 200 channels The profitability is worsening.
On the other hand, SMEs tend to be too expensive to advertise their marketing activities. Therefore, it is necessary to develop a platform to help small businesses and other advertising activities and to solve advertising sales of advertising media.
Despite the recent revolution in the retail market due to the comparison of prices due to the development of Internet technology, domestic / overseas direct purchase, and the open market market expansion, the advertising industry has not been able to keep up with the changes of the times, and the traditional "Advertiser - Advertisement Agency - Media Lab - Media" Stage ad purchase / sales distribution channels. Therefore, in the long term, the structure of the existing advertising market should change, but in the short term, there is a need for an Internet matching platform that matches the advertising needs of medium and small businesses and the unsold advertising of media.
SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to provide an advertisement inventory auction service for inducing a reasonable transaction regarding advertisement inventory among various advertisement companies and advertisers.
The objects of the present invention are not limited to those mentioned above, and other objects not mentioned may be clearly understood by those skilled in the art from the following description.
According to an aspect of the present invention, there is provided a method for providing an advertisement inventory auction service, comprising: receiving advertisement inventory information from at least one advertisement media company; The data storage unit of the service server storing the advertisement inventory information; The data management unit of the service server transmitting the advertisement inventory information list to at least one advertiser through the transceiver unit; And when the transmitting / receiving unit receives the acceptance information from the first advertiser that has decided to advertise according to the advertisement inventory information of the selected first advertisement media company in the advertisement inventory information list, the data management unit transmits the acceptance information through the transmitter / 1 < / RTI >
Also, the advertisement inventory information may include at least one of a sales period of the advertisement inventory, an advertisement time, an advertisement price, and information on an advertisement method, and the data management unit may receive, from the advertisement inventory information, Wherein the data management unit transmits advertisement inventory auction information for the advertisement inventory information list to the at least one advertiser through the transceiver unit when it is confirmed that the acceptance information is not received until the sales period of the advertisement inventory according to the information As shown in FIG.
The data storage unit may store advertisement contents of the at least one advertiser in advance.
The advertisement media company may be a TV broadcasting station, a radio broadcasting station, a newspaper company, a magazine company, an outdoor advertisement company, a portal site, or a mobile communication company.
In addition, the advertisement inventory auction information may be notified to the at least one advertiser via the Internet and a cellular phone.
Further, the advertisement media company or the at least one advertiser may be subscribed to the service server in advance.
Also, the advertisement inventory auction information includes information on a bid payment method and a payment method, and the bid price provided by the advertiser is a money or an article provided by the advertiser, and the monetary value of the article is stored in the data storage Can be stored in advance.
Also, the transceiving unit receives advertisement result information from the advertisement media company, the data management unit constructs advertisement effect data analyzing the advertisement result information by a statistical analysis method, and the transmitter / receiver unit transmits the advertisement effect data to the advertiser Can be transmitted.
The data management unit may configure ad inventory combination information that combines advertisement inventory information of the at least one advertisement media company, and the transceiver unit may transmit the advertisement inventory combination information to the at least one advertiser.
The method for providing the advertisement inventory auction service according to the embodiment of the present invention provides various advertisement media companies and an advertisement inventory auction service for inducing a reasonable transaction of the advertisement inventory so that the advertisement inventory transaction can be made reasonably with the advertiser Sales can be achieved through the auction of advertising sales can be achieved smoothly.
1 is a conceptual diagram illustrating a system block diagram of a service server for a method of providing an advertisement inventory auction service.
2 is a flowchart of a method for providing an advertisement inventory auction service according to an embodiment of the present invention.
BRIEF DESCRIPTION OF THE DRAWINGS The above and other objects, features and advantages of the present invention will be more apparent from the following detailed description taken in conjunction with the accompanying drawings, in which: FIG. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. Hereinafter, the terms are defined in consideration of donation in the present invention, which may vary depending on the intention of the user, the intention or the custom of the operator.
However, the present invention is not limited to the embodiments described below, but may be embodied in various forms. These embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art to which the present invention pertains. Only. Therefore, the definition should be based on the contents throughout this specification.
Throughout the specification, when an element is referred to as being "comprising" or "comprising" an element, it is understood that the element may include other elements, not the exclusion of any other element . Also, the terms "... unit," " part, "or" module ", etc. in the specification mean units for processing at least one function or operation, Software. ≪ / RTI >
In the exemplary embodiment of the present invention, each component, function block or means may be composed of one or more sub-components, and the electrical, electronic, and mechanical functions performed by the components may be electronic circuits, An integrated circuit, an ASIC (Application Specific Integrated Circuit), or the like, or may be implemented separately or two or more may be integrated into one.
Also, each block of the accompanying block diagrams and combinations of the steps of the flowcharts may be performed by computer program instructions. These computer program instructions may be embedded in a processor of a general purpose computer, a special purpose computer, a portable notebook computer, a network computer, a mobile device such as a smart phone, an on-line game service provision server or other programmable data processing equipment, Those instructions, which are performed through the processor of the data processing equipment as possible, will create means for performing the functions described in each block or flowchart of the block diagrams described below. These computer program instructions may also be stored in a memory or in a computer readable memory available to a computer device capable of directing a computer device or other programmable data processing device to implement the functionality in a particular manner, It is also possible to produce products containing instruction means for performing the functions described in the respective steps of the flowcharts. It will be appreciated that computer program instructions may be loaded onto a computer device or other programmable data processing equipment so that a process for performing a series of operating steps on a computer device or other programmable data processing equipment may be created to determine each block and flowchart of the block diagram It is also possible to provide steps for executing the functions described in each step of Fig.
Also, each block or each step may represent a module, segment, or portion of code that includes one or more executable instructions for executing the specified logical function (s). It should also be noted that in some alternative embodiments, the functions mentioned in the blocks or steps may occur out of order. For example, two blocks or steps shown in succession may in fact be performed substantially concurrently, or the blocks or steps may sometimes be performed in reverse order according to the corresponding function.
In the embodiment of the present invention, the term " terminal " means all calculation means capable of collecting, reading, processing, processing, storing, and displaying data such as a desktop computer, a notebook computer, a smart phone, a PDA, . In particular, the terminal in the embodiment of the present invention is a device capable of executing software written in a readable code, and capable of displaying and transmitting the software to a user. In addition, the software may be stored on its own if necessary, or may be read with data from outside.
In addition, the terminal in the embodiment of the present invention includes functions such as input, output, and storage as well as the above-described data processing functions. For this purpose, a CPU, a main board, a graphic card, a hard disk, Such as a CPU, a main board, a graphic chip, a memory chip, a sound engine, a speaker, a touch pad, a USB, etc. of wireless smartphone terminals as well as various elements such as a sound card, a speaker, a keyboard, a mouse, a monitor, An external connection terminal, a communication antenna, a communication modem capable of implementing communication such as 3G, LTE, LTE-A, WiFi, Bluetooth, and the like. It is to be understood that these various elements may be used singly or in combination of two or more, or a combination of the various elements may implement one or more functions, and may be embodied in one or more blocks in the drawings or in the description Portions thereof may mean that the various elements included in the above terminal may be singly or two or more together, or a combination of various elements may represent one or more functions.
Meanwhile, in the embodiment of the present invention, the terminal may have a communication function and may be a wired Internet, a wireless Internet, an infrared communication, a Bluetooth, a WCDMA, a Wibro, a WiFi, an LTE, an LTE- Various network means can be provided. Each subject in the embodiment of the present invention, for example, an advertising media company or an advertiser, can exchange information with the service server through the terminal described above.
Hereinafter, a method of providing an advertisement inventory auction service according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.
1 is a conceptual diagram illustrating a system block diagram of a
The
2 is a flowchart of a method for providing an advertisement inventory auction service according to an embodiment of the present invention.
In the method of providing an advertisement inventory auction service according to an embodiment of the present invention, the transmission /
Next, the
The method of providing an advertisement inventory auction service according to an embodiment of the present invention may present advertisement inventory of one or more advertisement media companies to an advertiser. To this end, the
In the case of a conventional advertisement service, according to a specific medium, or according to a method of providing an advertisement inventory auction service according to an embodiment of the present invention, advertisement inventory information by all types of advertisement media companies capable of displaying an advertisement is listed, So that the sales and purchase of advertisement inventory can be efficiently performed. However, there are various cases where the advertisement may not be sold completely. The degree of sales may vary depending on the advertising price of the advertising agency or the demand of the advertiser. The ad inventory is no longer available for sale if the advertisement expires the deadline to be displayed on the advertising medium. Therefore, it is desirable to check the advertisement sale period through the advertisement inventory information so that the advertisement that has not been sold can be provided at a lower price so that the complete sale can be achieved.
There may be a problem that the presentation price of the advertising media company exceeds the budget range from the standpoint of the advertiser. In this case, the advertising media company may advertise the advertisement of the advertiser who purchased the advertisement free of charge.
Therefore, when the advertisement inventory is not completely sold, that is, when the
In other words, it is transmitted to advertisers and advertisement media companies that an auction for unsold ads in the advertisement inventory is performed, so that the advertisement can be traded at an appropriate price before the due date of the sale.
An auction of the unsold advertisement as described above may proceed between the registered advertiser and the advertiser. In order to participate in an auction such as an efficient advertiser, the advertisement inventory auction information can be notified to at least one advertiser through the Internet or smart phone.
The ad inventory auction information may include information on how to pay the bidding money. If a company's capital flow is not smooth, it may be difficult to pay advertisements in cash. Therefore, the method of providing an advertisement inventory auction service according to an embodiment of the present invention allows the bidding fee to be paid not only by money but also by an article provided by the advertiser. For this purpose, the advertiser and the advertisement media company can estimate the monetary value of the goods in advance for the bid price to be paid in advance for the auction, and can supply the goods as a certain amount of the goods and make the bid price. For this purpose, the monetary value of an article provided by the advertiser may be stored in the
On the other hand, if the advertisement contents are received after confirming the sale, or the payment of the advertisement inventory is made, it may be difficult for the advertisement contents to be uploaded to the advertisement medium in a timely manner. Accordingly, the
The
For this, the
Although the present invention has been described with reference to preferred embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It is not intended to limit the scope. It is to be understood by those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.
Claims (9)
The data storage unit of the service server storing the advertisement inventory information;
The data management unit of the service server transmitting the advertisement inventory information list to at least one advertiser through the transceiver unit; And
Wherein when the transmitting / receiving unit receives the acceptance information from the first advertiser that has decided to advertise according to the advertisement inventory information of the selected first advertisement media company in the advertisement inventory information list, the data management unit transmits the acceptance information to the first Transmitting to an advertisement media company; Lt; / RTI >
The advertisement inventory information is information on sales period of advertisement inventory, advertisement time, advertisement price,
When the data management unit confirms from the advertisement inventory information that the at least one advertising media company has not received the acceptance information until the selling period of the advertisement stock according to the advertisement inventory information, And transmitting advertisement inventory auction information for the advertisement inventory information list to one advertiser,
Wherein the data store pre-stores the advertisement content of the at least one advertiser in order to secure auction time of the advertisement inventory,
Wherein the period during which the auction is performed according to the advertisement inventory auction information is from a time limit for selling the advertisement inventory to a time when the advertisement content can be displayed on the advertisement medium.
The advertising media company may be a television station, a radio station, a newspaper company, a magazine company, an outdoor advertising company, a portal site,
A method of providing an advertisement inventory auction service.
Wherein the advertisement inventory auction information is pushed to the at least one advertiser
A method of providing an advertisement inventory auction service.
Wherein the advertising media company or the at least one advertiser is associated with the service server
A method of providing an advertisement inventory auction service.
Wherein the advertisement inventory auction information includes information on a bidding fee payment method, the bidding fee provided by the advertiser is a money or an article provided by the advertiser, and the monetary value of the article is stored in advance in the data storage unit A method of providing an advertisement inventory auction service.
Wherein the transceiver receives advertisement result information from the advertisement media company, the data manager configures advertisement effect data analyzing the advertisement result information by a statistical analysis method, and the transmitter / receiver transmits the advertisement effect data to the advertiser A method of providing an advertisement inventory auction service.
Wherein the data management unit comprises advertisement inventory comprehensive information that is a combination of advertisement inventory information of the at least one advertisement media company and the transmission and reception unit transmits the advertisement inventory comprehensive information to the at least one advertiser.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020150170183A KR101656356B1 (en) | 2015-12-01 | 2015-12-01 | Method for offering advertising inventory auction service |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020150170183A KR101656356B1 (en) | 2015-12-01 | 2015-12-01 | Method for offering advertising inventory auction service |
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| Publication Number | Publication Date |
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| KR101656356B1 true KR101656356B1 (en) | 2016-09-09 |
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| KR1020150170183A KR101656356B1 (en) | 2015-12-01 | 2015-12-01 | Method for offering advertising inventory auction service |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20210028056A (en) | 2019-09-03 | 2021-03-11 | (주)리씽크 | System for managing/advertising online shopping mall |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20010110836A (en) * | 2000-06-08 | 2001-12-15 | 유경준 | a system for putting real-estates at auction on internet and method thereof |
| KR20140108426A (en) * | 2013-02-27 | 2014-09-11 | 한국전자통신연구원 | System for executing advertisement sale and method for executing advertisement sale |
| KR20140111125A (en) * | 2013-03-07 | 2014-09-18 | 주식회사 오렌지몬스터즈 | Advertising Contract Management Sever and method |
-
2015
- 2015-12-01 KR KR1020150170183A patent/KR101656356B1/en active IP Right Grant
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20010110836A (en) * | 2000-06-08 | 2001-12-15 | 유경준 | a system for putting real-estates at auction on internet and method thereof |
| KR20140108426A (en) * | 2013-02-27 | 2014-09-11 | 한국전자통신연구원 | System for executing advertisement sale and method for executing advertisement sale |
| KR20140111125A (en) * | 2013-03-07 | 2014-09-18 | 주식회사 오렌지몬스터즈 | Advertising Contract Management Sever and method |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20210028056A (en) | 2019-09-03 | 2021-03-11 | (주)리씽크 | System for managing/advertising online shopping mall |
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