KR101597223B1 - Method, device and computer readable recording medium for intermediating between user and store based on user's needs and moving information - Google Patents

Abstract

According to an embodiment of the present invention, a method of relaying between a user and a store based request information and movement information of the user includes: a step (a) of collecting the request information from the user and the movement information of the user terminal from the user terminal; a step (b) of transmitting information about at least one store meeting the preset criteria based on the request information from the user and the movement information of the user terminal; and a step (c) of receiving the store selection result of the user from the user terminal and transmitting the store selection result to each of the terminal(s) selected.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method, apparatus, and computer readable recording medium for intermediating a user and a store based on user's request information and movement information. 2. Description of the Related Art [0002]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method, apparatus, and computer readable medium for intermediating a user and a store based on user's request information and movement information, and more particularly, A device and a computer-readable recording medium for intermediating a user and a store on the basis of demand information and movement information of a user who actively provide information to the user on the road by providing information promptly to the store on the road .

Today, the proximity of each region has been increased so that the development of transportation means and the development of roads and pedestrian walks are so few that people can not reach. As a result, commercial areas such as resting places and restaurants started to form naturally around the roads and streets, and roads and walks are not only transportation and pedestrian infrastructures, but also play a role of a platform for economic activities.

Users who use the road through automobiles or public transportation, or users who move through the walk. Familiarity with specific tourist attractions or stores that sell specific goods is first remembered, the destination is clearly specified, then the destination is directly searched and moved, Since the operator can not go directly, the operators of the shops adjacent to the road or the walk were forced to wait for the guests to come. Accordingly, store operators distribute catalogs and leaflets to attract customers, and advertise their stores or issue discount coupons on / off-line.

However, there is a limit to this marketing method. For example, if a user walked on foot and received a coupon for a pork belly issued by a specific store, the user would simply go to the pork belly he did not want to eat for a discount, When you want to eat pork ribs, you have to take the time to go to the store. In the former case, the user may inconvenience the user because he or she is required to visit the user when there is no need of the user. Also, in the latter case, as the user keeps the discount coupon and decides to use the product at a later time, the user may forget the discount coupon or receive a discount coupon for the store that provides a better discount And the discount coupon of the store operator may become obsolete.

In particular, a store with a certain level of reputation, such as a well-located store or a franchise store, may earn a decent profit without special marketing due to its geographic advantage or reputation. However, in the case of small-sized stores that do not have such a business, if they do not attract customers by marketing, they will have to wait for customers, and it is very difficult for the operators of such small shops to make a profit. And the social revenues may be concentrated.

Korean Published Patent Application No. 10-2012-0063248 (Publication date: June 13, 2012)

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems of the prior art, and it is an object of the present invention to provide a store manager who can change the existing paradigm for unilaterally providing information to road users for marketing, It is an object of the present invention to provide a method and apparatus for intermediation between a user and a store so that a road user and a store can be connected to each other in accordance with bidirectional communication between road users.

According to a first aspect of the present invention, there is provided a method for mediating between a user and a store based on demand information and movement information of a user performed by a server, comprising the steps of: (a) Collecting the request information of the user and the movement information of the user terminal; (b) transmitting information of at least one store satisfying a preset reference based on the user's request information and the movement information of the user terminal to the user terminal; And (c) receiving the store selection result of the user from the user terminal, and transmitting the store selection result to each terminal of the at least one store.

According to a second aspect of the present invention, there is provided an apparatus for mediating between a user and a store based on user's request information and movement information, comprising: a memory for storing a program for mediating between a user and a store based on the user's request information and movement information; ; And a processor for executing the program, the processor collecting the request information of the user and the movement information of the user terminal from the user terminal according to the execution of the program, The method comprising: transmitting at least one store information satisfying a preset reference based on movement information of the terminal to the user terminal, receiving a store selection result of the user from the user terminal, And transmits it to each terminal of the store.

According to a third aspect of the present invention, there is provided a method of mediating between a user and a store based on user's request information and movement information, the method comprising the steps of: (a) receiving user's request information from the user, Extracting movement information of the user terminal; (b) transmitting the request information of the user and the movement information of the user terminal to a server; (c) receiving, from the server, information on at least one store that sells goods or services corresponding to the user's request information within a range that the user terminal can reach based on the movement information; And (d) receiving a store selection result from the user and transmitting the store selection result to the server, wherein the movement information of the user terminal includes at least one of a position and a vector information of the user terminal And the vector information includes a speed and a moving direction of the user terminal.

One embodiment of the present invention provides a two-way information sharing service that conveys user's needs for purchasing a specific item to store operators and provides inexpensive and high-quality goods to users during a competition between store owners . As a result, small business owners can attract customers at low cost without special marketing efforts, and users can quickly purchase cheap and quality goods immediately when a particular good is needed, It can also provide substantial revenues to small self-employed people. In addition, considering the user's location and vector information, if the recommended best store is closer to the store than the other store, the traffic volume will be reduced, thereby reducing traffic congestion and reducing social costs. Can help.

1A is a structural diagram of a system for mediating a user and a store based on user's request information and movement information according to an embodiment of the present invention.
1B is an exemplary diagram illustrating an example of a method of intermediating a user and a store according to a system for mediating a user and a store based on user's request information and movement information according to an embodiment of the present invention.
2 is a block diagram for explaining a structure of a device for intermediating a user and a store based on user's request information and movement information according to an embodiment of the present invention.
3A and 3B are conceptual diagrams illustrating a method of determining a reachable range of a user according to an embodiment of the present invention.
FIG. 4 is a flowchart illustrating a method of intermediating a user and a store based on user's request information and movement information according to an embodiment of the present invention.
5 is a flowchart illustrating a method of intermediating a user and a store by presenting new selling price information according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "comprising ", it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise.

In this specification, the term " part " includes a unit realized by hardware, a unit realized by software, and a unit realized by using both. Further, one unit may be implemented using two or more hardware, or two or more units may be implemented by one hardware. On the other hand, 'to' is not limited to software or hardware, 'to' may be configured to be an addressable storage medium, and may be configured to play one or more processors. Thus, by way of example, 'parts' may refer to components such as software components, object-oriented software components, class components and task components, and processes, functions, , Subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables. The functions provided in the components and components may be further combined with a smaller number of components and components or further components and components. In addition, the components and components may be implemented to play back one or more CPUs in a device or a secure multimedia card.

The "user terminal" mentioned below may be implemented as a computer or a portable terminal capable of accessing a server or other terminal through a network. Here, the computer includes, for example, a notebook computer, a desktop computer, a laptop computer, and the like, each of which is equipped with a web browser (WEB Browser), and the portable terminal may be a wireless communication device , Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), Personal Handyphone System (PHS), Personal Digital Assistant (PDA), International Mobile Telecommunication (IMT) Based wireless communication apparatuses such as a W-CDMA (Code Division Multiple Access) -2000, a W-CDMA (W-Code Division Multiple Access), and a Wibro (Wireless Broadband Internet) terminal. The term "network" may also be used in a wired network such as a local area network (LAN), a wide area network (WAN) or a value added network (VAN) And may be implemented in all kinds of wireless networks, such as communication networks.

Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings.

Referring to FIG. 1A, a system 100 according to an exemplary embodiment of the present invention includes a user terminal 110, a server 120, and a store terminal 130.

The user terminal 110 may be a terminal directly carried by a user in a garment or a terminal mounted on a user's vehicle. For example, a smart phone or a car navigation terminal.

The store terminal 130 may be a terminal installed in a store located near a road such as a road. The store terminal 130 may be composed of the same kind of apparatus as the user terminal 110, or may be a terminal fixedly installed in the store or a portable terminal (e.g., a smart phone) carried by the store operator.

The server 120 mediates exchange of information between the user terminal 110 and the store terminal 130 through the network to mediate the user and the store operator at the time of the user's need. Specifically, the server 120 transmits the needs of the user transmitted through the user terminal 110 to the store terminals 130 at appropriate positions in consideration of the position and the vector of the user terminal. The server 120 transmits the sales price information of the products or services of the stores to the user terminal 110 to select the store desired by the user, and then the user and the store can be brokered according to the selection result of the user.

For example, referring to FIG. 1B, it is assumed that the user wants to eat the pork while driving his / her vehicle and driving on the road at high speed. At this time, when a user inputs words or phrases such as " Pork belly "or" Pork belly "to the user's smart phone in any one of text input, category selection input and voice recognition input, (I.e., speed, direction of movement) and location of the user ' s vehicle to the server 120. [ The server 120 searches for burdock sales stores that the user can reach within a certain time of all of the stores on the road based on the vector and location of the vehicle and searches for buried stores in the retrieved stores (i.e., stores within the dotted line range) Push message is presented on smartphone. The push message may include an address of a store, a map, basic information of a store, a discount coupon, a discount rate information, a direct call button, and the like. For example, as shown in FIG. 1B, the server 120 can recognize discount information of 1,000 won, 3,000 won, and 5,000 won for specific stores, and provide information of a store offering a discount of 5,000 won to a smart phone as a push message have. The user can choose a store that offers a discount of 5,000 won, and after selection, they can quickly and conveniently visit the stores that sell cheap pork ribs at reasonable prices according to the guidance of the smartphone about the route to the store location. In addition, a car navigation terminal other than a smart phone may be used.

Hereinafter, with reference to FIG. 2, a configuration of a device for intermediating a user and a store based on user's request information and movement information according to an embodiment of the present invention will be described in detail.

An apparatus according to an embodiment of the present invention refers to a server 120 that transmits and receives information to a user terminal 110 and a store terminal 130 via a network. The server 120 may be configured to include a memory for storing a program (or an application) for mediating a user and a store based on user's request information and movement information, and a processor for executing the program. Here, the processor can perform various functions according to the execution of the program stored in the memory. The detailed components included in the processor according to each function are stored in the user information collecting unit 210, the store searching unit 220, A store participation inducing information transmitting unit 240, a store information modifying unit 250, a user selection result notifying unit 260, and a fee charging unit 270.

The user information collection unit 210 collects user information from the user terminal 110. The user information includes user's request information (i.e., needs) and movement information of the user terminal 110. The request information of the user is information indicating the goods or services required by the user, and may be information directly inputted by the user to the user terminal 110. The movement information of the user terminal 110 is information including at least one of the position of the user terminal 110 and the vector information. Here, the vector information is information including the speed and direction of movement of the user terminal 110. The movement information of the user terminal 110 can be acquired through a GPS (Global Positioning System) installed in the user terminal 110 and can be received and collected from the user terminal 110 at regular time intervals.

Meanwhile, the movement information of the user terminal 110 may be divided into 'before' and 'during the movement' of the user. For example, a 'destination', a 'departure direction', etc. may be input to the user terminal 110 before the user moves, and the information may be collected by being received from the user terminal 110. In this case, the 'departure direction' is input when there is no clear destination. For example, the 'departure direction' can be entered in one of categories such as east, west, south, north, northeast, southeast, northwest and southwest. However, the input data before movement may not necessarily be collected since it is a selection input by the user. Also, after the user moves, movement information of the user terminal 110 captured by the GPS can be collected as described above.

In addition, the input method of the user's request information and the movement information of the user terminal 110 can be any of various methods such as direct text input, category selection input, voice recognition input, and the like. For example, it is possible to provide a keyboard to the user terminal 110 to directly input the text of "pork belly ", to receive" pork belly "among various food categories provided through the user terminal 110, "And extract" pork belly ". However, if the user is in the middle of moving, the user terminal 110 may receive user input only through speech recognition, to prevent vehicle accidents.

Meanwhile, the user terminal 110 may restrict the input method according to the speed of the user terminal as shown in Table 1 below. In this case, the speed of the user terminal, which is an input method limitation criterion in Table 1, may be set to various values.

speed Enter text directly Enter category selection Speech recognition input 20Km / h or more Impossible (voice guidance that user can try at less than 10 km / h) Not possible (voice guidance that user can try at less than 20 km / h) possible 10Km / h or more
Less than 20 km / h Impossible (voice guidance that user can try at less than 10 km / h) possible possible Less than 10Km / h possible possible possible

In the case of the category selection input, the server 120 provides the store information most frequently input by other users in the vicinity of the current location of the user terminal 110 to the user terminal 110, As shown in FIG. At this time, the other users may be displayed in the order of the most input by being displayed on the screen of the user terminal 100.

The store searching unit 220 can search at least one appropriate store based on the user's request information and the movement information of the user terminal 110. [ Specifically, the store searching unit 220 determines the reachable range of the user terminal 110 based on the movement information of the user terminal 110, and stores the goods corresponding to the user's request information in the stores included in the reachable range Or a store that sells services. The reachable range means a range in which a user can actually reach within a certain time. The reachable range may be determined by another algorithm depending on whether vector information is included in the movement information of the user terminal 110. [

When the location information and the vector information of the user terminal 110 are included in the movement information of the user terminal 110, the store searching unit 220 can be reached through three items of the minimum reaching distance, the maximum reaching distance, The range can be determined. The above three items can be defined by the following equations (1) to (3), respectively.

In the above equation, v denotes the speed of the user terminal 110 and is defined in units of km / h. The reason why the above three items are set differently on the basis of 4 km / h is that the reachable range must be set differently when the user moves on a carrier (for example, a vehicle) and when walking or running without a carrier . When the speed of the user terminal 110 exceeds 4 km / h, the minimum reachable distance means a distance at which the user terminal 110 can reach the first time t1 (for example, 2 minutes) The reaching distance means a distance at which the user terminal 110 can reach a second time (t2, for example, 15 minutes) longer than the first time. The first and second times t1 and t2 may be set differently by the server operator or the user. In this case, .

The reachable range in the case where the speed of the user terminal 110 is higher than the speed (4 km / h) serving as a criterion for determining the reachable range will be described in detail with reference to FIG. 3A. The same shape can be set. That is, a point that is away from the user terminal 110 by the minimum reach distance d1 in the moving direction becomes the reference point of the reachable range. Since the distance difference between the maximum arrival distance d2 and the minimum arrival distance d1 means a substantial distance that the user terminal 110 can reach within a predetermined time, a sector having a length of one side is set do. At this time, the angle of incidence (2 [theta]) of the sector can be set to extend by [theta] in the clockwise direction and the counterclockwise direction with respect to the moving direction of the user terminal 110 and can be set to be inversely proportional to the speed of the user terminal 110 . ≪ / RTI > In other words, the higher the speed, the more reachable range is determined as the reachable distance, and the lower the speed, the more likely it is to reach the broader range of the right and left rooms.

The reachable range in the case where the speed of the user terminal 110 is lower than the speed (i.e., 4 km / h) serving as a criterion for determining the reachable range will be described in more detail with reference to FIG. 3B. Can be determined. That is, when the user is judged to be walking or running, or when the vehicle on which the user is boarding is stopped before the vehicle is traveling, the maximum travel distance is smaller than when the user travels on the vehicle, It is possible to determine a circular area having a radius d2 (for example, 1 km) as a reachable range with the current position of the user terminal 110 as a center point.

When the vector information of the user terminal 110 is not included in the movement information of the user terminal 110, the store searching unit 220 can not set the reachable range of the sector shape as shown in FIG. 3A, Likewise, the reachable range of the circle can be determined.

The store information transmitting unit 230 transmits at least one store information of the stores that are searched according to a preset reference to the user terminal 110. The preset criteria may include at least one of the sales price information of each store, the rating of each store, and the current distance between the user terminal 110 and each store. Here, the selling price information is information including the regular selling price, the discount rate, the actual selling price to which the discount rate is applied to the regular selling price, and the discount rate relative to the actual selling price for the goods or services sold in the store. The sales price information is information registered by the store operator in advance in the server 120, and can be modified later by the store operator. Preferably, when the server 120 transmits the store information through the sales price information, the store can be selected and the store information can be transmitted considering the discount rate or the size of the discount rate relative to the actual sales price as the most important criteria. The rating of each store is evaluation information inputted by users using the store, and cumulative evaluation information inputted by each user. For example, when one star is given as the evaluation information, it means that a user is satisfied, and as the number of cumulative stars increases, the user can easily trust and select the store. Therefore, You can join the service first to get the stars together. The current distance between the user terminal 110 and each store is information based on the current location of the user terminal 110 and the location of each store and may be updated each time the user terminal 110 receives movement information.

Specifically, the store information transmission unit 230 may transmit the information of the store having the highest discount rate to the actual sales price to the user terminal 110. [ For example, assuming that the actual selling price of porkbread per person is 9,000 won, the discount rate is 10%, the actual selling price of porkbread per person in B is 10,000 won, and the discount rate is 30% . At this time, the actual selling price is higher than the A store in the B store, but the B store is higher in the discount rate than the actual selling price, so information of the B store can be transmitted.

In addition, the store information transmission unit 230 may set priorities for various conditions included in the preset criteria, select at least one store information according to the priority, and transmit the information to the user terminal 110 . For example, it is assumed that the size of the discount rate relative to the actual sales price is designated as the highest priority, the rank of the store rating is the order, and the distances between the store and the user terminals 110 are designated as the ranking order. At this time, the store information transmission unit 230 selects the stores with the highest ranking by ranking the searched stores according to the highest ranking. However, if there are two or more selected stores, the store information transmission unit 230 transmits information of stores with higher rank to the user terminal 110 according to the order of the order, Information of a store having a higher evaluation can be transmitted to the user terminal 110. [ The priority of each criterion may be set differently depending on the choice of the server operator or the user.

Then, the store information transmission unit 230 transmits the information of the selected store to the user terminal 110. [ The information of the store to be transmitted may include at least one of a store address, a route, basic information of a store, a discount coupon, a discount rate information, and a direct call button to a store. The information of the transmitted store can be transmitted to the user through the push message or the like on the user terminal 110. In addition, preferably, the store information transmission unit 230 can transmit only one selected store information to the user terminal 110. [ When the user receives a plurality of store information, a comparative selection is required. In particular, when such a situation occurs during operation, there is a risk of an accident, so it is more convenient for the user to transmit only one store information to the user terminal 110 . ≪ / RTI > However, the present invention is not limited thereto, and it is also possible to transmit two or more store information to the user terminal 110 in some cases.

Meanwhile, in order to facilitate intermediation between the user and the store, the server 120 transmits the information of the store to the user terminal 110 to induce the user to select the store, The store operator can send information to the store to encourage the user to enter the store.

Specifically, the store participation inducing information transmitting unit 240 may transmit the store participation inducing information to the terminal 130 of the store retrieved by the store searching unit 220. [ The store participation inducement information includes at least one of the request information of the user, the movement information of the user terminal 110, and the store information exposure result for the user terminal 110. Here, the store information exposure result is information indicating whether information of the store of the shop is transmitted to the user terminal 110 by the store information transmitting unit 230. [ If the store information exposure indicates that other store information is exposed, the store information exposure result may include information of other stores (ie, actual selling price, discount rate, etc.).

For example, the store participation inducement information transmitting unit 240 may transmit the request information of the user to the terminals of the searched stores before the information of the specific store is transmitted to the user terminal 110. [ Accordingly, an operator of each store can have a prospective customer within a range of several kilometers, confirm the prospective customer's desired menu, and propose additional discount information to the server 120 for attracting prospective customers. As another example, the store participation inducing information transmitting unit 240 may transmit the store information exposure result to the terminal of the searched stores after the information of the specific store is transmitted to the user terminal 110. [ Accordingly, the above specific store can confirm that the store is exposed to the user, and the stores other than the specific store can confirm that the information of the specific store is exposed without exposing the store information to the user. The remaining stores may then send additional discount information to the server 120 to attract the user to their store. In this way, it is possible to provide a cheaper service to the user by causing competition between the stores.

The store information modifying unit 250 modifies the information of the store upon receipt of the modification information from the store terminal 130. The modification information is information for requesting modification of the information of the store previously stored in the server 120, for example, sales price information such as regular sales price, discount rate or the address of the store, the name of the store, Such as a menu of the store information. For example, the store terminal 130 provides a one-touch discount rate adjustment interface so that the store operator can input the discount rate information by directly inputting the number or by adjusting the discount rate in units of 1%. Then, the store information modifying unit 250 receives the discount rate modification information from the store terminal 130, and can change and store the discount rate of the store. In addition, the store terminal 130 may provide store basic information and an address change interface, and may be set to be modified after the authentication procedure of the server 120. [

Meanwhile, the store information transmitting unit 230 may periodically update the movement information and the store information of the user terminal 110. [ Specifically, the store information transmission unit 230 may update the reachable range according to the movement information of the updated user terminal 110 to add a new store to the existing searched store pull, 250) to modify the information of the previously searched store. The store information transmission unit 230 may select at least one store according to the preset criteria among the updated stores.

At this time, if the discount rate with respect to the actual sales price of the selected store is higher than the discount rate of the store information already transmitted to the user terminal 110, the store information transmission unit 230 transmits the lower- And transmits the above-mentioned cheaper store information to the user terminal 110 according to the user's selection. For example, the sales price information of A store (the actual selling price of pork per person is 9,000 won and the discount rate is 10%) than the sales price information of A store (the actual selling price of pork per person is 10,000 won, 30%) is higher than the actual selling price and the information of the store B is transmitted to the user terminal 110. At this time, the store information exposure result indicating that the store B is selected is transmitted to the terminal 130 of the store A, so that the store terminal 130 transmits the modification information providing the additional 30% discount to the server 120 . The server 120 modifies the discount rate of the store A according to the periodic update and determines that the discount rate of the store A is higher than the discount rate of the store B and inquires of the information of the store A to the user terminal 110 have. However, the present invention is not limited to this example. For example, the store information transmitting unit 230 may transmit information of updated stores without query to the user, You can also send store information directly.

In addition, the store information transmission unit 230 deletes the information of the store from the existing searched store pool when a store out of the updated reachable range of the searched stores is generated according to the reachable range update. The store information transmitting unit 230 transmits the user departure information to the terminal 130 of the store which is excluded from the store pool to notify the user that the user has passed the store, The user can be deleted.

On the other hand, even after receiving the store information from the server 120, the user can receive new store information having a better discount rate according to the update of the server 120, .

The user selection result notification unit 260 receives the information of the store selected by the user from the user terminal 110 when the user selects any one of the store information provided during the period, And informs each store terminal 130 retrieved by the store retrieval unit 220 of the result. Information indicating that the user has selected his or her store may be transmitted to the terminal 130 of the store selected by the user along with the movement information of the user and may be transmitted to the terminal 130 of the store that is not selected by the user Price information of other stores can be sent along with a notification that the store is selected. At this time, although the server 120 receives the discount rate modification information from the store terminal 130 that is not selected by the user, the server 120 does not transmit the information of the store where the discount rate modification information is reflected to the user terminal 110 .

The fee requesting unit 270 may charge a fee of a preset amount to the user's account each time the one store information is provided to the user terminal 110. [ In addition, the fee claiming unit 270 may charge a fee to the user terminal 110 as an operator account of the store where the store information is provided as a push message. The fee is set to a pre-set amount per number of times store information is provided, and the monthly cumulative fee may be billed to the account of the user or store operator, or monthly, irrespective of the number of times store information is provided.

On the other hand, the user selects a specific store through a push message, searches for the location of the selected store, and provides transaction history information or discount coupon information provided through a push message to the user terminal 110 at the time of settlement The user can be provided with discounts of a predetermined discount rate for regular sales prices. Meanwhile, the server 120 according to an embodiment of the present invention allows the user terminal 110 to receive notification information on complaints that the quality of the service or the discount amount differs from the information previously provided, So as to perform post-management on the store and collect data on the satisfaction of the user.

In addition, as a further embodiment, the server 120 may provide user log information, which has passed the vicinity of the store among the users having needs related to the goods or services of the store, to the store terminal 130 from time to time. This can be provided in the form of an additional service from the user, which allows the store operator to collect useful data for marketing. For example, a store operator may be able to determine the number of users who have passed through their store for a day, their needs, the type of store they have selected, their stores You can check the proposed discount rate. Accordingly, the store operator can recognize the situation on a daily basis and readjust the discount rate the next day.

Hereinafter, with reference to FIG. 4 and FIG. 5, a method of intermediating a user and a store based on user's request information and movement information according to an embodiment of the present invention will be described in detail. Since the method according to an embodiment of the present invention is performed by the server 120 described above, it may include all the time-series characteristics performed by the server 120 described above even if omitted from the following description.

Referring to FIG. 4, the user terminal 110 may receive user request information from a user (S401). For example, a user can input a food he or she wants to eat through his / her smartphone while moving a road through a vehicle.

Then, the user terminal 110 transmits the request information of the user and the movement information of the user terminal 110 at regular time intervals (S402). The movement information of the user terminal 110 includes at least one of the position and the vector information of the user terminal 110 as described above, and can be collected through the GPS in the user terminal 110. [ Alternatively, the movement information of the user terminal 110 may be collected by the user by writing the destination and the departure direction directly to the user terminal 110 before the user moves.

The server 120 searches for a store within the reachable range of the user terminal 110 based on the user's request information and the movement information of the user terminal 110 (S403). First, the server 120 can set the reachable range of the user terminal 110 by referring to at least one of the location and the vector information of the user terminal 110 included in the movement information of the user terminal 110. Preferably, the reachable range can be set toward the direction of movement of the user terminal 110. Then, the server 120 searches for a store that sells a product or service corresponding to the user's request information in the store within the reachable range.

The server 120 may transmit the request information of the user as the store participation inducing information to the terminal 130 of the searched store (S404). Upon receiving the request information of the user, the store terminal 130 stores the identification information of the user in the user list (for example, the time at which the user inputs the request information and the unique value generated through the GPS value, Information that can be displayed). The store operator can identify the identity of the user added to the list of users, thereby knowing that the potential customer is located nearby.

Then, the store operator can transmit the modification information on the discount rate to the server 120 in order to attract the user to his / her store (S405). The server 120 can modify the preset discount rate of the store according to the modification information.

The server 120 selects an optimal store considering at least one of a discount rate, a rating, and a distance to the user terminal 110 of each store (S406). First, the server 120 may preferentially select a store that provides the highest discount rate based on the discount rate with respect to the actual sales price. However, if there are more than two selected stores, one store can be selected based on the rating.

Then, the server 120 transmits information of the selected store to the user terminal 110 (S407). The information of the store to be transmitted may be provided to the user terminal 110 as a push message. At this time, the push message includes a call button for directly connecting to the store terminal 130 and a selection button for allowing the user to select the store, thereby prompting the user to select the store.

At the same time, the server 120 can notify the store information exposure result to each store terminal 130 (S408). The terminal 130 of the store in which the information is provided to the user terminal 110 may be notified of the message that its store information has been transmitted to the user. Other store information may be notified to the terminal 130 of the store where information is not provided to the user terminal 110, together with a message that the other store information has been transmitted to the user.

In step S410, the user terminal 110 receives a store selection of a user through inputting a selection button in a push message of the user in step S409, and transmits information on the store selected by the user to the server 120 in step S410.

The server 120 notifies the terminal 130 of each store of the result of the user's store selection (S411).

On the other hand, at the user terminal 110, the user can search the store route using the store address in the push message (S412). In this case, the address of the store is automatically copied to the clipboard, and the user can easily search the store route by conveniently pasting into the address search application of the user terminal 110. Alternatively, when the user clicks the address of the store in the push message, the address search application may be executed and the search result for the burial route may be set to appear. Alternatively, the user may directly view the store address in the push message and enter the address search application.

When the user arrives at the store and uses the corresponding service, the discount information included in the push message of the user terminal 110 may be presented to the store operator to receive the discount (S413).

If the discount information of the store is different from that provided through the push message or the user has other complaints, the user inputs a report on the complaint to the user terminal 110 and sends the report information to the server 120 And may input ratings or reviews for the store (S414). The operator of the server 120 may take appropriate measures for the store where the report is received according to the report information or delete the store from the registered store list of the server 120. [

Next, with reference to FIG. 5, a method of intermediating a user and a store by presenting new selling price information according to an embodiment of the present invention will be described in detail.

5, it is assumed that the server 120 notifies a store terminal 130 of the result that the store information is not exposed to the user terminal 110 (step S408 of FIG. 4) S501).

The store operator can send the modification information to the server 120, which further discounts the actual sale price, in order to confirm the result of the fire exposure and attract the user (S502).

 Then, the server 120 can update the store information (S503). In accordance with the store information update, the reachable range of the user terminal 110 can be updated to retrieve a new store, and the price information of the store searched within the existing reachable range can be corrected by reflecting the correction information.

On the other hand, when a store that is searched in step S403 and is not included in the changed reachable range of the stores that received the request information of the user occurs according to the change of the reachable range, To delete the user's information, or to send a message to notify that the user is out of the reach of the store. For example, when the user who drives the vehicle passes one of the stores detected in step S403, the server 120 transmits a user information deletion message to the terminal 130 of the store, The user can be deleted from the user list displayed on the display screen.

The server 120 compares the discount rate of the updated store information (store in which the additional searched store or modification information is reflected) with the discount rate of the store information already provided to the user terminal 110, Is present (S504).

If there is a store which provides a higher discount rate among the updated store information, the user terminal 110 inquires reception of new store information (S505).

Next, when the user terminal 110 receives an acceptance intention (S506), the new store information is transmitted to the user terminal 110 (S507). Accordingly, the user can naturally provide a less expensive product or service depending on the competition between the shops, and can visit the desired store according to the user's preference.

Meanwhile, the server 120 generates log information of users who have passed through the vicinity of the store for each store (S508), and transmits the log information of the users to the store terminals 130 (S509). For example, a store operator may be able to determine the number of users who have passed through their store for a day, their needs, the type of store they have selected, their stores It is possible to confirm the log information including the proposed discount rate. Accordingly, the store operator may recognize the situation on a daily basis and readjust the discount rate to attract the users.

According to the related art, a store, a delivery brokerage service company or the like has a form of a one-way information providing service in which store information is provided to a user and a selection is made according to a user's preference. Such prior art has caused the store operator to carry out advertising expenditure, registration of a delivery brokerage service company, charge of commission by the registration of a social commerce company, and waits for the inflow of customers due to publicity, so that it is very difficult for small self- Environment.

However, one embodiment of the present invention provides a form of bidirectional information sharing service that conveys the user's needs to the store operators and allows the best suggestions to be selected by the user in the process of competing among store operators. That is, one embodiment of the present invention is a store operator who takes a commission at the time of registering a service of a store, or provides a user with his / her store information by winning a competition with other stores without taking a percentage of a sales amount as a commission, Only the information usage fee is added. This allows small self-employed people to attract customers at low cost without any special marketing efforts and allows users to purchase goods at discounted prices as soon as they are needed, thereby providing satisfaction to users, Can provide significant revenues. In addition, it is possible to reduce the traffic congestion and reduce the social cost by suggesting the best store information closest to the user even if the user does not move far away.

One embodiment of the present invention may also be embodied in the form of a recording medium including instructions executable by a computer, such as program modules, being executed by a computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes any information delivery media, including computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism.

While the methods and systems of the present invention have been described in connection with specific embodiments, some or all of those elements or operations may be implemented using a computer system having a general purpose hardware architecture.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

110: User terminal
120: Server
130: store terminal

Claims (32)

1. A method for brokering a user and a store based on user's request information and movement information, which is performed by a server,
(a) collecting from a user terminal request information of a user, which is a product or service required by the user, and movement information of the user terminal;
(b) searching for information on at least one store that sells goods or services corresponding to the user's request information based on the movement information of the user terminal, and searching for goods or services in the store corresponding to the user's request information Transmitting information of a predetermined number of stores out of the retrieved at least one store information to the user terminal in consideration of the size of the discount rate;
(c) receiving the store selection result of the user from the user terminal, and transmitting the store selection result to each terminal of the at least one store;
(d) transmitting, after the step (b), a store information exposure result indicating which store information has been transmitted to the terminal of the searched at least one store; And
(e) receiving modification information for requesting a change of a discount rate of a store previously stored in the server from a terminal of the store that received the store information exposure result,
When receiving the correction information before the step (c), if a store offering a discount rate higher than the discount rate included in the information of the store transmitted to the user terminal is detected, And transmits information including the discount rate of the store to the user terminal,
The store information exposure result includes a selling price and a discount rate of the store transmitted to the user terminal,
The step (b)
Determining a reachable range of the user terminal for information search of the at least one store based on the movement information of the user terminal, and when the speed included in the movement information of the user terminal is higher than a predetermined speed, And a distance between the position at which the user terminal can reach the moving direction after a second time longer than the first time and the distance between the reference point and the reference point, Calculating the difference and setting the positions within the sector area that are separated by the distance difference from the reference point distributed within a predetermined angle range with respect to the moving direction to the reachable range, To broker a store with a user.
The method according to claim 1,
Wherein the movement information of the user terminal comprises:
And at least one of the location and vector information of the user terminal,
Wherein the vector information includes a speed and a direction of movement of the user terminal based on user's request information and movement information. delete The method according to claim 1,
The step (a)
And receiving movement information of the user terminal at predetermined time intervals from the user terminal based on the user's request information and movement information. delete The method according to claim 1,
The step (b)
(b-1-a) determining a reachable range of the user terminal based on movement information of the user terminal; And
(b-1-b) searching for a store selling goods or services corresponding to the user's request information within the reachable range, How to broker. delete The method according to claim 1,
The predetermined angle may be,
Wherein the user and store information are set to be inversely proportional to the speed of the user terminal. The method according to claim 6,
Wherein the step (b-1-a)
If the vector information is not included in the movement information of the user terminal or the speed indicated by the vector information included in the movement information of the user terminal is equal to or smaller than the preset speed,
And setting a circular area having a predetermined distance as a radius with the position of the user terminal as a center point in the reachable range, based on the user's request information and movement information. The method according to claim 1,
The step (b)
Further comprising considering at least one of a store rating and a current distance between a store and a user terminal when transmitting a predetermined number of store information of the retrieved at least one store information to the user terminal, A method for intermediating a user and a store based on demand information and movement information. 11. The method of claim 10,
The step (b)
Considering the size of the discount rate as compared with the actual sale price of the goods or service of the store as a priority and transmitting the information of the at least one store to the user terminal considering the rating of the store as the order of rank And a method for intermediating a user and a store based on user's request information and movement information. The method according to claim 1,
The method comprises:
(d-1) after the step (a), includes at least one of the request information of the user and the movement information of the user terminal to the terminal of the store retrieved based on the request information of the user and the movement information of the user terminal Further comprising the step of transmitting the store participation inducement information to the user and the store based on the user's request information and the movement information. delete delete delete An apparatus for mediating between a user and a store based on user's request information and movement information,
A memory storing a program for mediating between a user and a store based on the user's request information and movement information; And
And a processor for executing the program,
The processor, according to the execution of the program,
A method for collecting demand information of a user, which is a product or service required by the user, and movement information of the user terminal,
Searching for information on at least one store that sells goods or services corresponding to the user's request information based on the movement information of the user terminal, And transmits information of a predetermined number of stores out of the retrieved at least one store information to the user terminal,
Receiving a store selection result of the user from the user terminal, transmitting the store selection result to each terminal of the at least one store,
And transmits the store information exposure result indicating which store information is transmitted to the user terminal to the terminal of the searched at least one store after the predetermined number of store information is transmitted to the user terminal, From the terminal of the store receiving the modification information requesting the change of the discount rate of the store previously stored in the memory,
When receiving the modification information before receiving the store selection result of the user, if a store suggesting a discount rate higher than the discount rate included in the information of the store transmitted to the user terminal is detected, To the user terminal, information including a discount rate of the store,
The store information exposure result includes a selling price and a discount rate of the store transmitted to the user terminal,
Determining a reachable range of the user terminal for information search of the at least one store based on the movement information of the user terminal during a process of transmitting the predetermined number of stores information to the user terminal, The user terminal sets a position at which the user terminal can reach the moving direction after a first time as a reference point when the speed included in the moving information of the terminal is higher than a predetermined speed, Calculating a distance difference between the reference point and a position that can be reached after a second time longer than the time, and calculating positions in the sector area that are separated by the distance difference from the reference point distributed within a predetermined angular range with respect to the moving direction, Based on the user's request information and movement information, Apparatus.
17. The method of claim 16,
Wherein the movement information of the user terminal comprises:
And at least one of the location and vector information of the user terminal,
Wherein the vector information includes a velocity and a moving direction of the user terminal based on user's request information and movement information. delete 17. The method of claim 16,
The processor comprising:
And for receiving the movement information of the user terminal at predetermined time intervals from the user terminal based on the user's request information and movement information. delete 17. The method of claim 16,
The processor comprising:
Determining a reachable range of the user terminal based on the movement information of the user terminal,
And searches for a store that sells goods or services corresponding to the user's request information within the reachable range, based on the user's request information and movement information. delete 17. The method of claim 16,
The predetermined angle may be,
Wherein the mobile terminal is set up to be in inverse proportion to the speed of the user terminal, based on the user's request information and movement information. 22. The method of claim 21,
The processor comprising:
If the vector information is not included in the movement information of the user terminal or the speed indicated by the vector information included in the movement information of the user terminal is equal to or smaller than the preset speed,
And sets a circular area having a radius of a predetermined distance from the center of the user terminal as the reachable range, based on the user's request information and movement information. 17. The method of claim 16,
The processor comprising:
The method of claim 1, further comprising the step of, when transmitting the information of the predetermined number of stores from the retrieved at least one store information to the user terminal, further considering at least one of the rating of the store and the current distance between the store and the user terminal, A device that mediates users and stores based on information. 26. The method of claim 25,
The processor comprising:
Wherein a size of a discount rate with respect to an actual selling price of a product or service of the store is regarded as a priority and the information of the at least one store is transmitted to the user terminal in consideration of the rating of the store as a subordinate, A device that mediates users and stores based on information and movement information. 17. The method of claim 16,
The processor comprising:
The mobile terminal collects the request information of the user and the movement information of the user terminal and then transmits the request information of the user and the movement information of the user terminal to the terminal of the store retrieved based on the request information of the user and the movement information of the user terminal And for transmitting the store participation inducement information to the user including at least one user, based on the user's request information and movement information. delete delete delete A method for mediating a user and a store based on user's demand information and movement information according to any one of claims 1, 2, 4, 6, 8 to 12 A computer-readable recording medium storing a computer program.
delete

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