KR101052187B1 - User-specific IPTV advertisement providing system and advertisement providing method - Google Patents

Abstract

The present invention relates to an IPTV advertisement providing system and an advertisement providing method, comprising: a broadcast content storage module for storing broadcast content, a scene keyword which is a keyword for an area appearing on a certain scene of the broadcast content, and a scene start including the scene keyword A scene meta information storage module for generating and storing scene meta information, which is meta information including a time and a scene end time including the scene keyword, and transmitting the broadcast content, the scene meta information, or advertisement data according to transmission of a digital broadcast signal. A digital broadcast providing server including a first transmission module; A user setting information input module configured to receive user setting information including a user interest keyword which is a keyword of a field of interest of the user and a local keyword which is a keyword of a region of interest of the user, and stores the user setting information A user setting information storage module for receiving the broadcast content, the scene meta information or the advertisement data from the digital broadcast providing server, and transmitting the user setting information to the digital broadcast providing server and the broadcast content or A set top box including a broadcast content output module configured to output advertisement content to a screen display means; Storing advertisement data including advertisement content which is an advertisement to be provided to the user through the screen display means, an advertisement keyword which is a keyword for the advertisement content, and advertisement region information which is local information about a business providing the advertisement content. And an advertisement providing server including an advertisement data storing module and a third transmitting module for transmitting the advertisement data to the set-top box when a request is made by the digital broadcasting providing server. The digital broadcasting providing server includes: The apparatus may further include a first search module configured to search for a scene keyword corresponding to the user interest keyword among the scene keywords and generate a first search result as a search result, wherein the first transmission module generates the first search result and generates the first search result. Search to determine search processing time, which is the time it takes to display through the set-top box The apparatus further includes a processing time determiner, and when 0 <search processing time <scene end time-scene start time, the first search result is transmitted to the set-top box, and the broadcasting content output module outputs the first search result. Characterized in that.

IPTV, digital broadcasting, advertising

Description

System for Providing Customized IPTV Advertisement and Method of Advertisement {SYSTEM FOR PROVIDING PERSONALIZED ADVERTISEMENT OF IPTV AND METHOD THEREOF}

The present invention relates to a system for providing a user-customized IPTV advertisement and a method for providing an advertisement, and in particular, by providing an IPTV user with advertisement content for a region of interest among broadcasting contents, a system for providing a customized IPTV advertisement that can be efficiently advertised; It relates to an advertisement providing method.

In general, IPTV (Internet Protocol Television) is a television system capable of providing an interactive television service using a high-speed Internet network, and provides an interactive television service such as information service, video content, and broadcasting using the high-speed Internet.

IPTV is not different from general cable broadcasting or satellite broadcasting in that it provides broadcasting contents including video, but it is characterized by the added bidirectionality. Unlike general public broadcasting, cable broadcasting or satellite broadcasting, it is an advantage of IPTV that viewers can watch only programs they want to watch at a convenient time.

However, despite the above advantages of IPTV, advertisements provided to IPTV are uniformly provided without considering the interests of viewers regardless of bidirectionality, and thus the advertisements are not effective, and the advantages of IPTV are not sufficiently utilized. have.

In addition, when a viewer searches for an advertisement, the viewer generally has a history of viewer behavior such as searching for a business located in a desired area or re-searching for a previously searched advertisement because the viewer is interested. Will receive.

As a result, there is a problem in that an effective advertisement can not be advertised from the perspective of the advertising provider, and there is a problem that the desired advertisement can not be obtained from the viewer.

The present invention is to solve the above problems, the set-top box stores the user's interest keyword, which is a keyword for the user's interest and the local keyword, which is a keyword for the region of interest as the user setting information and corresponding advertising content By outputting, it is an object of the present invention to provide a user-customized IPTV advertisement providing system and advertisement providing method that can provide an effective advertisement for each user.

According to an embodiment of the present invention, the digital broadcast providing server generates a search result that meets the needs of the user by using the first search module, the second search module, and the third search module, thereby providing a more optimized advertisement to the user. Another object of the present invention is to provide a user-customizable IPTV advertisement providing system and an advertisement providing method.

According to another embodiment of the present invention, the time required to generate a search result and display it through the set-top box is a search processing time, and when the playback time of a scene including a scene keyword is shorter than the search processing time, Another object of the present invention is to provide a user-customized IPTV advertisement providing system and an advertisement providing method capable of preventing the display of advertisement contents that do not correspond to the scene of the broadcast content being played by not displaying them.

According to another embodiment of the present invention, by storing the upper and lower concepts for the scene keyword, user interest keyword, local keyword, or advertisement area information in the upper and lower concept storage module, and searches for keywords or information of the lower concept when searching Another object is to provide a user-customized IPTV advertisement providing system and advertisement providing method that can shorten the search time and improve the efficiency of the search results.

 According to another exemplary embodiment of the present invention, the map information measuring module measures a distance of the area corresponding to the advertisement area information from the area corresponding to the keyword of the area of interest to the user, and the set-top box prefers to advertise the advertisement of a short distance as the priority advertisement. Another object of the present invention is to provide a user-customized IPTV advertisement providing system and advertisement providing method which can provide a user with more convenient and practical advertisement.

According to another embodiment of the present invention, by providing a billing processing module for processing the billing to the advertiser when the advertising content is provided, a user-customized IPTV advertising providing system and advertising providing method that can effectively calculate the advertising fee according to the advertising content provision To provide for other purposes.

Lastly, according to another exemplary embodiment of the present invention, information about previously viewed advertisement content is stored as user history information, and when the third search result includes the previously viewed advertisement content, the previously watched advertisement content is stored. It is another object of the present invention to provide a user-customized IPTV advertisement providing system and an advertisement providing method capable of providing a suitable advertisement in consideration of a user's previous behavior by providing the advertisement content as an advertisement.

In order to achieve the above object, a user-customizable IPTV advertisement providing system according to an embodiment of the present invention includes a broadcast content storage module for storing broadcast content, a scene keyword that is a keyword for an area appearing in a certain scene of the broadcast content, and A scene meta information storage module for generating and storing scene meta information, which is meta information including a scene start time including a scene keyword and a scene end time including the scene keyword, and the broadcast content and the scene according to transmission of a digital broadcast signal. A digital broadcast providing server including a first transmission module for transmitting meta information or advertisement data; A user setting information input module configured to receive user setting information including a user interest keyword which is a keyword of a field of interest of the user and a local keyword which is a keyword of a region of interest of the user, and stores the user setting information A user setting information storage module for receiving the broadcast content, the scene meta information or the advertisement data from the digital broadcast providing server, and transmitting the user setting information to the digital broadcast providing server and the broadcast content or A set top box including a broadcast content output module configured to output advertisement content to a screen display means; Storing advertisement data including advertisement content which is an advertisement to be provided to the user through the screen display means, an advertisement keyword which is a keyword for the advertisement content, and advertisement region information which is local information about a business providing the advertisement content. And an advertisement providing server including an advertisement data storing module and a third transmitting module for transmitting the advertisement data to the set-top box when a request is made by the digital broadcasting providing server. The digital broadcasting providing server includes: The apparatus may further include a first search module configured to search for a scene keyword corresponding to the user interest keyword among the scene keywords and generate a first search result as a search result, wherein the first transmission module generates the first search result and generates the first search result. Search to determine search processing time, which is the time it takes to display through the set-top box The apparatus further includes a processing time determiner, and when 0 <search processing time <scene end time-scene start time, the first search result is transmitted to the set-top box, and the broadcasting content output module outputs the first search result. Characterized in that.

According to another embodiment of the present invention, in a system for providing a customized IPTV advertisement, the digital broadcasting providing server searches for the advertisement data including an advertisement keyword corresponding to the first search result and generates a second search result as a search result. And a third search module configured to search the advertisement data including the advertisement region information corresponding to the local keyword among the second search results and generate a third search result as a search result. The first transmission module transmits the third search result to the set top box, and the broadcast content output module outputs the third search result.

In a system for providing a customized IPTV advertisement according to another embodiment of the present invention, the user setting information input module receives selection advertisement data for which the user wants to view the advertisement content among the third search results, and the broadcasting content output module. And outputting the advertisement content included in the selected advertisement data.

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In a system for providing a customized IPTV advertisement according to another embodiment of the present invention, the search processing time determination unit determines the search processing time which is the time required to generate the third search result and display it through the set-top box. The transmission module 1 transmits the third search result to the set-top box when 0 <search processing time <scene end time-scene start time.

According to another embodiment of the present invention, there is provided a system for providing a customized IPTV advertisement in which the digital broadcasting providing server has a plurality of scene keywords or user interest keywords, and a concept of high and low levels between the plurality of scene keywords or between the user interest keywords. If there exists, further comprises a high and low concept storage module for defining a high and low concept, the first search module according to the high and low concepts stored in the high and low concept storage module, the scene keyword or a plurality of concepts Search whether the scene keyword matches the user's interest keyword from the user's interest keyword, but stops the search and transmits the first search result to the set-top box if a matching search result exists. .

In a system for providing a customized IPTV advertisement according to another embodiment of the present invention, the digital broadcasting providing server may include a plurality of the advertisement keywords, the advertisement region information, or the region keywords, and the plurality of advertisement keywords among the plurality of advertisement keywords. And an upper and lower concept storage module defining upper and lower concepts when there is an upper and lower concept between local information or between the plurality of local keywords. The second search module is further configured to the upper and lower conceptual storage modules. According to the stored upper and lower concepts, whether the first keyword matches the first search result from the lower keyword, stops searching if there is a matching search result, and converts the second search result to the third search module. And the third search module transmits advertisements having a lower concept according to upper and lower concepts stored in the upper and lower concept storage modules. Search for the advertisement data including the advertisement region information corresponding to the region keyword from the local keyword of the reverse information or the sub-concept, and stops the search if the matching search result exists and returns the third search result to the set-top box. It characterized in that the transmission to.

According to another embodiment of the present invention, a system for providing a customized IPTV advertisement includes a map information storage module for storing information about a map and a region corresponding to the advertisement region information from an region corresponding to the region keyword input by the user. And a map information server including a map information measurement module for measuring a distance from the map, wherein the broadcast content output module preferentially advertises the advertisement content at a close distance from the local keyword according to a measurement result of the map information measurement module. It characterized in that the output to.

According to another embodiment of the present invention, a system for providing a customized IPTV advertisement further includes information about an advertiser for which the advertisement data provides the advertisement content, and wherein the digital broadcasting providing server provides the advertisement content to the user. The billing processing module may further include a billing processing module configured to process billing of the advertising fee according to the provision of the advertisement content to the advertiser.

In a system for providing a customized IPTV advertisement according to another embodiment of the present invention, the user setting information storage module stores information on the advertisement content previously watched by the user as user history information, and stores the information on the third search result. When the previously viewed advertisement content is included, the broadcast content output module may provide advertisement content previously watched by the user as an advertisement using the user history information.

In accordance with another aspect of the present invention, there is provided a method for providing a customized IPTV advertisement, comprising: a digital broadcasting providing server for transmitting a digital broadcasting signal, and the digital broadcasting signal received and received from the digital broadcasting providing server using an internet protocol. A method for providing a customized IPTV advertisement comprising a set top box for outputting a signal to a predetermined screen display means and an advertisement providing server for storing and managing advertisement data including advertisement content provided to a user through the set top box. A first step of receiving, by the set-top box, user setting information including a user interest keyword which is a keyword for a field of interest of the user and a local keyword which is a keyword for an area of interest of the user; A second step of the set-top box storing the user setting information; Scene meta, which is a meta information including a scene keyword that is a keyword for an area appearing on a predetermined scene of the broadcast content, a scene start time that includes the scene keyword, and a scene end time that includes the scene keyword, by the digital broadcasting providing server. A third step of generating and storing information; A fourth step of the digital broadcasting providing server searching for a scene keyword corresponding to the user interest keyword among the scene keywords and generating a first search result as a search result; Determining a search processing time, which is the time required for the digital broadcasting providing server to generate and display the first search result through the set-top box, and the search processing time determination result 0 <Search processing time Scene end time-Scene start time In step 5, transmitting the first search result to the set-top box; And a sixth step of outputting the first search result by the set-top box.

According to another aspect of the present invention, there is provided a method for providing a customized IPTV advertisement, wherein the advertisement data including the advertisement keyword corresponding to the first search result is generated in the fourth step to generate a second search result as a search result. First substep; And a second substep of searching for the advertisement data including the advertisement area information corresponding to the local keyword among the second search results and generating a third search result which is a search result. Transmits the third search result to the set-top box, and outputs the third search result in the sixth step.

According to another aspect of the present invention, there is provided a method for providing a customized IPTV advertisement, wherein, after the sixth step, the set-top box receives a selection advertisement data for which the user wants to view the advertisement content among the third search results. step; And an eighth step of the set-top box receiving and outputting the selected advertisement content from the advertisement providing server.

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In accordance with another aspect of the present invention, there is provided a method for providing a customized IPTV advertisement, wherein the third processing result is generated in the fifth step to determine a search processing time, which is the time required to display through the set-top box, and a search processing time. As a result of the determination, when 0 <search processing time <scene end time-scene start time, the third search result is transmitted to the set-top box.

According to another aspect of the present invention, there is provided a method for providing a customized IPTV advertisement, wherein in the fourth step, the digital broadcasting providing server has a plurality of scene keywords or user interest keywords, and among the plurality of scene keywords or between the user interest keywords. If there is an upper / lower concept, the upper and lower concepts are defined, and whether or not the scene keyword matches the user interest keyword from the scene keyword of the lower concept or the plurality of user interest keywords according to the upper and lower concepts. When the search results are matched, the search is stopped and the first search result is generated, and the fifth step is to transmit the first search result to the set-top box.

According to the present invention, a system for providing a user-customized IPTV advertisement and a method for providing an advertisement include storing and matching a user interest keyword, which is a keyword for a field of interest, and a region keyword, which is a keyword for a region of interest, as user setting information. By outputting the advertising content to provide an effect that can provide an effective advertisement for each user.

According to another embodiment of the present invention, a user-customized IPTV advertisement providing system and an advertisement providing method include a search result meeting a request to a user using a first search module, a second search module, and a third search module. It generates the effect of providing the user with a more optimized advertisement.

According to another exemplary embodiment of the present invention, a system for providing a customized IPTV advertisement and a method for providing an advertisement may include a time required for generating a search result and displaying the same through a set-top box as a search processing time, and a playback time of a scene including a scene keyword. If it is shorter than this search processing time, the search results are not displayed, thereby providing an effect of preventing the display of advertisement content that does not match the scene of the broadcast content being played.

According to another embodiment of the present invention, a system for providing a customized IPTV advertisement and a method for providing an advertisement may include storing a scene keyword, a user interest keyword, a region keyword, or an advertisement region information in an upper and lower concept storage module. In addition, by searching from the keyword or information of the sub-concept at the time of searching, it provides the effect of shortening the searching time and increasing the efficiency of the search result.

According to another embodiment of the present invention, a system for providing a customized IPTV advertisement and a method for providing an advertisement may include: a map information measuring module measuring a degree of separation of an area corresponding to advertisement area information from an area corresponding to a keyword of a region of interest to the user The box provides an effect of providing a more convenient and practical advertisement to the user by providing the advertisement content of a short distance as a priority advertisement.

According to another embodiment of the present invention, a system for providing a user-customized IPTV advertisement and a method for providing an advertisement may include an accounting processing module configured to process a bill to an advertiser when advertisement content is provided, thereby effectively calculating an advertisement fee according to advertisement content provision. Provide effect.

Lastly, according to another embodiment of the present invention, a system for providing a customized IPTV advertisement and an advertisement providing method store information about advertisement content previously watched by a user as user history information, and view the image in the third search result. When the advertisement content is included, the previously viewed advertisement content is provided as an advertisement, thereby providing an effect of providing a suitable advertisement in consideration of a user's previous behavior.

Referring to the accompanying drawings, it will be described in detail an embodiment of the present invention.

As shown in FIG. 1, a user-customized IPTV advertisement providing system according to an embodiment of the present invention includes a digital broadcast providing server 100, a set-top box 200, and an advertisement providing server 300.

As shown in FIG. 2, the digital broadcast providing server 100 transmits a digital broadcast signal. The digital broadcast providing server 100 includes a broadcast content storage module 110, a scene meta information storage module 120, a first search module 130, and a first transmission module 140.

The broadcast content storage module 110 performs a function of storing broadcast content.

The scene meta information storage module 120 performs a function of generating and storing scene meta information, which is meta information including a scene keyword, which is a keyword for an area appearing on a predetermined scene of broadcast content. Since a plurality of scenes are combined to generate one broadcast content, at least one scene meta information may be included in one broadcast content. Scene meta-information includes scene keywords, which are key contents that can describe the scene, or keywords for regions included in the scene.

The first search module 130 searches for a scene keyword matching the user's interest keyword among the scene keywords and generates a first search result as a search result.

Meanwhile, as shown in FIG. 3, the digital broadcast providing server 100 may further include a second search module 150 and a third search module 160.

The second search module 150 searches for advertisement data including an advertisement keyword corresponding to the first search result and generates a second search result which is a search result.

The third search module 160 searches for advertisement data including advertisement region information corresponding to a local keyword among the second search results, and generates a third search result which is a search result.

For example, as shown in FIG. 5, the scene keywords "sofa", "food", and "telescope" are set to scene start time 0H 15M 20S and scene end time 0H 16M 20S in the scene meta information. "Food" and "sofa" may be entered. The first search module 130 searches whether the scene keywords "Furniture", "Food", and "Telescope" match the user interest keywords "Food" and "Sofa" to search for "Food" and "Furniture". 1 Generate search results. The search for a match between "furniture" and "sofa" will be described later.

The second search module 150 compares the first keyword and the first keyword of the advertisement data stored in the advertisement data storage module 310 of the advertisement providing server 300 to include an advertisement keyword corresponding to the first result. Retrieve the advertising data. That is, the advertisement data storing “food” and “furniture” among the advertisement data as the keyword is searched to generate a second search result which is a search result.

The third search module 160 searches for advertisement data corresponding to a local keyword, for example, "Samsung-dong, Gangnam-gu, Seoul," in the advertisement region information among the second search result advertisement data, and generates a third search result.

According to this embodiment, the digital broadcasting providing server generates a search result that meets the needs of the user by using the first search module, the second search module, and the third search module, thereby providing a more optimized advertisement to the user. Provide effect.

The first transmission module 140 transmits broadcast content, scene meta information, advertisement data, a first search result, or a third search result according to the transmission of the digital broadcast signal.

The set-top box 200 performs a function of receiving a digital broadcast signal from the digital broadcast providing server 100 using an internet protocol and outputting the broadcast content selected by the user among the received digital broadcast signals to a predetermined screen display means. .

As shown in FIG. 2, the set top box 200 includes a user setting information input module 210, a user setting information storage module 220, a second transmission module 230, and a broadcast content output module 240. It is composed.

The user setting information input module 210 performs a function of receiving user setting information. The user setting information is information including a user interest keyword and a local keyword. The user interest keyword is a keyword for a field of interest to the user from the user, and may be, for example, "food", "sofa", "shoes", or the like. The local keyword is a local keyword that is a keyword for a region of interest to the user. For example, the user may select one of the districts, districts, cities, or provinces within a certain area, such as "Samseong-dong, Gangnam-gu, Seoul," or "Bundang-gu, Seongnam," or within a radius of 200M.

According to this embodiment, the set-top box stores the user interest keyword, which is a keyword for the field of interest, and the local keyword, which is a keyword for the region of interest, as the user setting information and outputs the corresponding advertisement content. It provides an effect that can provide an effective advertisement for.

In addition, the user setting information input module 210 may receive the selected advertisement data that the user wants to see the advertisement content.

The user setting information storage module 220 stores a user setting information received using the user setting information input module 210.

The second transmission module 230 receives a broadcast content, scene meta information, or advertisement data from the digital broadcast providing server 100 or transmits user setting information to the digital broadcast providing server 100.

The broadcast content output module 240 outputs broadcast content, advertisement content, or search results to the screen display means.

As shown in FIG. 8, when an advertisement corresponding to food or furniture, which is a user interest keyword, is searched for in a scene during broadcast content reproduction, the user may be queried whether to display it. If the user wants to view the advertisement content for the advertisement, the broadcast content output module outputs the advertisement content. The advertisement content may be displayed on a predetermined portion of the screen display means as shown in FIG. 9 or displayed at the bottom of the screen as shown in FIG. 10. In this way, the advertisement content does not interfere with the user's viewing. Without the user's attention.

The advertisement providing server 300 stores and provides advertisement data to be provided to the user through the set top box 200.

As shown in FIG. 4, the advertisement providing server 300 includes an advertisement data storage module 310 and a third transmission module 320.

The advertisement data storage module 310 performs a function of storing advertisement data. The advertisement data may be composed of advertisement contents, advertisement keywords, advertisement region information, and the like. The advertisement content is an advertisement to be provided to the user through the screen display means, the advertisement keyword is a keyword for the advertisement content, and the advertisement region information is local information about a business that provides the advertisement content. For example, as shown in Figure 6, the advertising content is the content that the advertiser is trying to show to the user through the display means, such as "longbow, Chinese food delivery, telephone number 02- ×××-××××”. . Ad keywords are the key to describing advertising content, such as "food" or "jajangmyeon." Advertising area information is the area of a business that provides advertising content, such as "Samsung-dong."

In addition, new advertisement data may be stored in the advertisement data storage module 310 using the Internet.

The third transmission module 320 transmits the advertisement data to the set-top box 200 when the digital broadcast providing server 100 requests.

In this case, the third transmission module 320 may directly transmit the advertisement data to the set-top box 200, or may be transmitted to the set-top box 200 through the digital broadcast providing server 100.

Meanwhile, it is obvious to those skilled in the art that the advertisement providing server 300 may be implemented together with the digital broadcasting providing server 100.

The first transmission module 140 according to an embodiment of the present invention may further include a search processing time determiner 141. The search processing time is a time required to generate the first search result or the third search result and display the result to the user through the set-top box 200. The search processing time determiner 141 determines the search processing time to be less than a predetermined time. Only when the first search results are transmitted to the set-top box.

For example, as shown in FIG. 7, when a scene corresponding to a scene keyword is played for 3 seconds, when a search result corresponding to the scene is output and output to the user is longer than the scene playing time, the scene and advertisement May not match. That is, when the first search result or the third search result is sent to the set-top box and the set-top box outputs the search result, the scene is switched to another scene that is not related to the search result and the scene does not match the search result. Occurs. Therefore, in order to solve this problem, the search processing time determination unit 141 determines the search processing time and sets the first search result or the third search result when 0 <search processing time <scene end time-scene start time. To send. According to this embodiment, an advertisement content that does not match the scene of the broadcast content being played may be prevented from being displayed.

Meanwhile, the digital broadcast providing server 100 may further include an upper and lower concept storage module 170. There may be a plurality of scene keywords, user interest keywords, advertisement keywords, advertisement region information, or region keywords. The upper and lower concept storage module 170 may include a plurality of scene keywords, user interest keywords, advertisement keywords, and advertisement regions. When there is a high / low level concept between information or between local keywords, this function defines the high / low level concept. For example, when food, jajangmyeon, Chinese food, and furniture are set as scene keywords, there may be a concept of high and low levels between the food, jajangmyeon, and chinese food. Therefore, in this case, the upper and lower concept storage module 170 stores the upper and lower concepts in the order of "food> Chinese food> Jajangmyeon". The first search module 130 searches whether the scene keyword "jajangmyeon" to "food" of the lower concept matches the user interest keyword according to the upper and lower concept stored in the upper and lower concept storage module 170. In other words, if the user sets the jajangmyeon as the user's interest keyword among foods, the search for the jajangmyeon, which is the narrowest range among the scene keywords, is suitable for the user's intention. Can prevent losing. If there is a search result corresponding to the subordinate concept stored in the upper / lower concept storage module, the search is stopped and the first search result is transmitted to the set-top box.

In the second search module 150 and the third search module 160, if there are a plurality of advertisement keywords, region keywords, advertisement region information, etc. in which the upper and lower concepts exist, the second search result and the third search result are the same. Generate search results.

That is, the second search module 150 searches whether the first keyword matches the first search result from the keyword of the lower concept according to the upper / lower concept stored in the upper / lower concept storage module 170, but matches the search result. If is present, the search is stopped and the second search result is transmitted to the third search module. The third search module 160 also includes an advertisement region information corresponding to the region keyword from the advertisement region information of the lower concept or the region keyword of the lower concept according to the upper and lower concepts stored in the upper and lower concept storage module 170. The data is searched, but if a matching search result exists, the search is stopped and the third search result is transmitted to the set-top box 200.

Meanwhile, the digital broadcast providing server 100 may further include a charging processing module. In this case, the advertisement data further includes information on an advertiser providing the advertisement content, and the charging processing module performs a function of processing the charging of the advertisement fee according to the provision of the advertisement content to the advertiser when the advertisement content is provided to the user.

According to this embodiment of the present invention provides an effect that can effectively calculate the advertising fee according to the provision of the advertising content.

Meanwhile, the IPTV advertisement providing system according to the present invention may further include a map information server. The map information server is intended to provide and measure map information corresponding to a local keyword or advertisement area information. The map information server may include a map information storage module and a map information measurement module. The map information storage module performs a function of storing information about a map. The map information measuring module performs a function of measuring a degree of a region corresponding to the advertisement region information from the region corresponding to the region keyword input by the user.

The broadcast content output module 240 outputs the advertisement content of a short distance from a local keyword as an advertisement according to the measurement result of the map information measurement module, thereby providing an effect that can provide a user with more convenient and practical advertisement. .

On the other hand, the user setting information storage module 220 may store the information on the advertising content previously viewed by the user as user history information. When the third search result includes the previously watched advertisement content, the broadcast content output module 240 may provide the advertisement content previously watched by the user as an advertisement using the user history information.

According to this embodiment, if the user stores the information about the previously viewed advertising content as the user history information, and the third search result includes the previously viewed advertising content, the previously viewed advertising content as the priority advertisement By providing the effect that can provide a suitable advertisement in consideration of the user's previous behavior.

11 and 12 illustrate a method for providing a customized IPTV advertisement according to an embodiment of the present invention.

First, the set-top box 200 performs a first step (S10) for receiving user setting information. The user setting information includes a user interest keyword, which is a keyword for a field of interest from the user, and a local keyword, which is a keyword for a region of interest to the user.

The digital broadcast providing server 100 transmits a digital broadcast signal, and the set top box 200 receives a digital broadcast signal from the digital broadcast providing server 100 using an internet protocol and displays the received digital broadcast signal on a predetermined screen. Output to the display means. The advertisement providing server 300 stores and manages advertisement data including advertisement contents provided to the user through the set top box 200.

Next, the set-top box 200 performs a second step (S20) for storing the user setting information.

Next, the digital broadcast providing server 100 performs a third step S30 of generating and storing scene meta information. The scene meta information is meta information including a scene keyword which is a keyword for an area appearing on a predetermined scene of broadcast content.

Next, the digital broadcast providing server 100 performs a fourth step S40 of generating a first search result. The first search result is a search result of searching for a scene keyword matching the user's interest keyword among the scene keywords.

In this case, when there are a plurality of scene keywords or user interest keywords in the fourth step, and there is a high / low concept between the plurality of scene keywords or the user interest keywords, the digital broadcasting providing server 100 defines a high / low concept. According to the parent / child concept, the scene keyword of the sub-concept or the plurality of user interest keywords is searched for whether the scene keyword matches the user interest keyword, and if there is a matching result, the search is stopped and the first search result is returned. Create

 On the other hand, the fourth step may further perform the first sub-step (S41) for generating the second search results and the second sub-step (S42) for generating the third search results. In the first sub-step S41, the advertisement data including the advertisement keyword corresponding to the first search result is searched to generate a second search result which is a search result. In the second sub-step S42, the advertisement data including the advertisement region information corresponding to the local keyword is searched in the second search result to generate a third search result which is a search result.

Next, the digital broadcast providing server 100 performs a fifth step S50 of transmitting the first search result to the set-top box 200.

Meanwhile, before performing the fifth step S50, the digital broadcast providing server 100 may further perform a third substep S43 of determining a search processing time. The search processing time is a time required to generate and display the first search result through the set-top box 200.

When the search result corresponding to the scene is searched and output to the user for longer than the scene playing time, the scene and the advertisement may not match. That is, when the first search result or the third search result is sent to the set-top box and the set-top box outputs the search result, the scene is switched to another scene that is not related to the search result and the scene does not match the search result. Occurs. Accordingly, in order to solve this problem, as shown in FIG. 12, the search processing time determiner 141 determines the search processing time to determine the first search result when 0 <search processing time <scene end time-scene start time or Send the third search result to the set-top box. According to this embodiment, an advertisement content that does not match the scene of the broadcast content being played may be prevented from being displayed.

Next, the set-top box 200 performs a sixth step S60 of outputting a first search result or a third search result.

After the sixth step S60, the set-top box 200 further performs a seventh step S70 of receiving the selected advertisement data from which the user wants to view the advertisement content among the third search results.

Next, the set-top box 200 further performs an eighth step S80 of receiving and outputting the selected advertisement content from the advertisement providing server 300. In this case, the selected advertisement content may be directly received from the advertisement providing server 300 or may be received through the digital broadcasting providing server 100.

In addition, preferred embodiments of the present invention are disclosed for the purpose of illustration, those skilled in the art will be able to various modifications, changes, additions, etc. within the spirit and scope of the present invention, such modifications, changes, etc. fall within the scope of the claims Should be seen.

1 is a block diagram of a user-customized IPTV advertisement providing system according to an embodiment of the present invention.

2 is a detailed configuration diagram of a user-customized IPTV advertisement providing system according to an embodiment of the present invention.

3 is a detailed configuration diagram of a digital broadcast providing server according to an embodiment of the present invention.

4 is a detailed configuration diagram of an advertisement providing server according to an embodiment of the present invention.

5 is an exemplary view showing an advertisement providing scene according to a user-customized IPTV advertisement providing system according to an embodiment of the present invention.

6 is advertising data according to an embodiment of the present invention.

7 is an exemplary search processing time according to an embodiment of the present invention.

8 is an exemplary view showing an advertisement providing scene according to a user-customized IPTV advertisement providing system according to an embodiment of the present invention.

9 is an exemplary view showing an advertisement providing scene according to a user-customized IPTV advertisement providing system according to an embodiment of the present invention.

10 is an exemplary view showing an advertisement providing scene according to a user-customized IPTV advertisement providing system according to an embodiment of the present invention.

11 is a flowchart illustrating a method for providing a customized IPTV advertisement according to an embodiment of the present invention.

12 is a flowchart illustrating a method for providing a customized IPTV advertisement according to an embodiment of the present invention.

<Description of main parts of drawing>

100: digital broadcast providing server 110: broadcast content storage module

120: scene meta information storage module 130: first search module

140: first transmission module 150: second search module

160: third search module 170: high and low concept storage module

200: set-top box 210: user setting information input module

220: user setting information storage module 230: second transmission module

240: broadcast content output module 300: advertisement providing server

310: advertisement data storage module 320: third transmission module

Claims (16)

A broadcast content storage module for storing broadcast content, a scene keyword that is a keyword for a region appearing in a predetermined scene of the broadcast content, a meta-including a scene start time including the scene keyword, and a scene end time including the scene keyword A digital broadcast providing server including a scene meta information storage module for generating and storing scene meta information as information and a first transmission module for transmitting the broadcast content, the scene meta information, or advertisement data according to transmission of a digital broadcast signal; A user setting information input module configured to receive user setting information including a user interest keyword which is a keyword of a field of interest of the user and a local keyword which is a keyword of a region of interest of the user, and stores the user setting information A user setting information storage module for receiving the broadcast content, the scene meta information or the advertisement data from the digital broadcast providing server, and transmitting the user setting information to the digital broadcast providing server and the broadcast content or A set top box including a broadcast content output module configured to output advertisement content to a screen display means; Storing advertisement data including advertisement content which is an advertisement to be provided to the user through the screen display means, an advertisement keyword which is a keyword for the advertisement content, and advertisement region information which is local information about a business providing the advertisement content. And an advertisement providing server including an advertisement data storing module and a third transmitting module transmitting the advertisement data to the set-top box when a request is made by the digital broadcasting providing server. The digital broadcasting providing server further includes a first search module that searches for a scene keyword corresponding to the user interest keyword among the scene keywords and generates a first search result as a search result. The first transmission module may further include a search processing time determining unit configured to determine a search processing time, which is a time required to generate the first search result and display it through the set-top box, wherein 0 <search processing time <scene end time Transmitting the first search result to the set-top box when the scene starts; The broadcasting content output module outputs the first search result. The method of claim 1, The digital broadcasting providing server may search for the advertisement data including the advertisement keyword corresponding to the first search result and generate a second search result which is a search result and the local keyword among the second search results. And a third search module configured to search the advertisement data including the advertisement region information corresponding to, to generate a third search result which is a search result. The first transmission module transmits the third search result to the set top box, The broadcasting content output module outputs the third search result. The method of claim 2, The user setting information input module is configured to receive the selected advertisement data for which the user wants to see the advertisement content among the third search results, The broadcasting content output module outputs the advertisement content included in the selected advertisement data. delete The method of claim 2, The search processing time determination unit determines the search processing time which is the time required to generate the third search result and display through the set-top box, And wherein the first transmission module transmits the third search result to the set-top box when 0 <search processing time <scene end time-scene start time. The method of claim 1, In the digital broadcasting providing server, when the scene keyword or the user interest keyword is plural, and there is an upper and lower concept between the plurality of scene keywords or between the user interest keywords, an upper and lower concept defining upper and lower concepts. It further comprises a storage module, The first search module searches whether the scene keyword matches the user interest keyword from a scene keyword of a lower concept or a plurality of user interest keywords according to the high and low concept stored in the upper and lower concept storage module. And stop the search if there is a matched search result and transmit the first search result to the set-top box. The method of claim 2, In the digital broadcasting providing server, the advertisement keyword, the advertisement region information or the region keyword is plural, and there is a concept of high and low among the plurality of advertisement keywords, between the plurality of advertisement region information, or between the plurality of region keywords. If it further comprises a high and low concept storage module for defining a high and low concept, The second search module searches whether the first keyword matches the first search result based on the keyword of the lower concept according to the upper / lower concept stored in the upper / lower concept storage module, and if there is a matching search result. Stop and transmit the second search result to the third search module, The third search module includes the advertisement region information corresponding to the region keyword from the advertisement region information of the lower concept or the region keyword of the lower concept according to the upper / lower concept stored in the upper / lower concept storage module. Search for data, but if there is a matching search results, stop the search and transmits the third search results to the set-top box IPTV advertisement providing system. The method of claim 2, The IPTV advertisement providing system includes a map information storage module for storing information on a map, and a map information measurement module for measuring a degree of an area corresponding to the advertisement region information from a region corresponding to the region keyword input by the user. Further comprising a map information server, including The broadcasting content output module is a user-customized IPTV advertisement providing system, characterized in that for outputting the advertisement content of a close distance from the local keyword as a priority advertisement according to the measurement result of the map information measurement module. The method of claim 2, The advertisement data further includes information about an advertiser providing the advertisement content, The digital broadcasting providing server may further include a billing processing module configured to process billing of an advertisement fee according to the provision of the advertisement content to the advertiser when the advertisement content is provided to the user. The method of claim 2, The user setting information storage module stores the information on the advertisement content previously watched by the user as user history information, When the third search result includes the previously watched advertisement content, the broadcast content output module provides the advertisement content previously watched by the user as the first advertisement using the user history information. Customized IPTV Advertisement System. A digital broadcast providing server for transmitting a digital broadcast signal, a set-top box and a set-top box for receiving the digital broadcast signal from the digital broadcast providing server using an internet protocol and outputting the received digital broadcast signal to a predetermined display means. In the user-customized IPTV advertisement providing method comprising an advertisement providing server for storing and managing the advertisement data including the advertising content provided to the user through, A first step of receiving, by the set-top box, user setting information including a user interest keyword which is a keyword for a field of interest of the user and a local keyword which is a keyword for an area of interest of the user; A second step of the set-top box storing the user setting information; Scene meta, which is a meta information including a scene keyword that is a keyword for an area appearing on a predetermined scene of the broadcast content, a scene start time that includes the scene keyword, and a scene end time that includes the scene keyword, by the digital broadcasting providing server. A third step of generating and storing information; A fourth step of the digital broadcasting providing server searching for a scene keyword corresponding to the user interest keyword among the scene keywords and generating a first search result as a search result; Determining a search processing time, which is the time required for the digital broadcasting providing server to generate the first search result and displaying it through the set-top box, and as a result of determining the search processing time, 0 <Search processing time <Scene end time-Scene start time In step 5, transmitting the first search result to the set-top box; And And a sixth step of outputting the first search result by the set-top box. The method of claim 11, The fourth step may include: a first sub-step of searching for the advertisement data including the advertisement keyword corresponding to the first search result and generating a second search result as a search result; And a second sub-step of searching for the advertisement data including the advertisement region information corresponding to the local keyword among the second search results and generating a third search result which is a search result. In the fifth step, transmitting the third search result to the set top box, The sixth step, the method for providing a customized IPTV advertising, characterized in that for outputting the third search results. The method of claim 12, wherein after the sixth step, A seventh step of receiving, by the set-top box, the selected advertisement data from which the user wants to view the advertisement contents among the third search results; And an eighth step of the set-top box receiving and outputting the selected advertisement content from the advertisement providing server. delete The method of claim 12, wherein in the fifth step, The search processing time, which is the time required to generate the third search result and display through the set-top box, is determined. When the search processing time is determined, 0 <search processing time <scene end time-scene start time, 3 method for providing a customized IPTV advertisement, characterized in that for transmitting the search results to the set-top box. The method of claim 11, In the fourth step, when the digital broadcast providing server has a plurality of scene keywords or the user interest keywords, and there is a concept of upper and lower concepts between a plurality of the scene keywords or between the user interest keywords, a definition of upper and lower concepts is performed. Search for whether the scene keyword matches the user interest keyword from the scene keyword of the sub-concept or the plurality of user interest keywords according to the upper and lower concepts, and stops the search if there is a matching search result. Generate the first search result, The fifth step, the method for providing a customized IPTV advertising, characterized in that for transmitting the first search results to the set-top box.

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