KR101034758B1 - Method for Providing Initial Behavior of Multimedia Application Format Content and System therefor - Google Patents

Abstract

The present invention relates to an initial execution method of an integrated multimedia file for providing a single multimedia content including video, audio, image, text, etc. in a single file format, and an integrated multimedia service system for the same.

According to an aspect of the present invention, there is provided an integrated multimedia content providing server that determines a method of initially executing integrated multimedia content according to a multimedia content authoring method, and includes the same in an integrated multimedia file format structure to author, create, and provide content; And a user terminal that requests and receives specific integrated multimedia contents from an integrated multimedia contents providing server, decodes an initial execution method of the contents, and executes the contents. Unlike integrated multimedia contents, which rely on one main multimedia content to synchronize and play additional information, it is possible to effectively provide various execution methods according to an application by including an initial execution method in the existing integrated multimedia file format structure. There is this.

Integrated multimedia content, MPEG-A, MAF, Initial behavior, Initial execution

Description

Method for Providing Initial Behavior of Multimedia Application Format Content and System therefor}

The present invention relates to a method for initially executing an integrated multimedia file. More particularly, the present invention provides a method for initially executing content in an integrated multimedia file that provides a single multimedia content including a video, audio, image, text, and the like as a single file. The present invention relates to an initial execution method of an integrated multimedia file to be interpreted and reproduced, and a system therefor.

In general, a single multimedia content (for example, video, audio, image, text, script, metadata, etc.) is provided, respectively, or converted into two different forms of content. For example, multimedia content is provided in a single format such as audio, text, video, and images, or converted into a single video file for combining video and text, images, and text.

Currently, an integrated file format structure has been proposed to provide a composite multimedia as a single file to provide a composite multimedia content. The integrated multimedia file structure stores one or more single multimedia contents in the integrated multimedia file format structure. Can be provided as a unified form of content.

In more detail, the multimedia application file format technology, which is an area of standardization currently being conducted by the MPEG standardization group, is a purpose-oriented standard specification that aims at a specific application service instead of the conventional general standard method. It is called MPEG-A Multimedia Application Format (ISO / IEC 23000) and shortly called MAF. The multimedia application format standard breaks out the profile concept application tool set definition only by the existing MPEG element standard element technology, and provides a framework that defines a single integrated file application format including the non-MPEG element standard in the file format. Various characteristics of the can be provided in various forms to the application service. Basically, the file format that enables the exchange, management, editing, and presentation of media content is a time-synchronized or non-time-synchronized metadata with existing multimedia content such as video, audio, images, and text. Its purpose is to provide rich media by including the file format so that it can be used in various application services according to the standard.

However, in the related art, the integrated multimedia file structure utilizes a file structure centered on what new application service will be derived by combining additional single multimedia contents around the main single multimedia content and providing them as a single file. In the case where the service method is changed according to the application environment and the execution method of the single content needs to be diversified, the method of describing the execution method of the single multimedia content belonging to one integrated multimedia file structure is not considered.

For example, in the conventional method, a composite multimedia content is generated in a form in which an additional single multimedia content is synchronized with a main multimedia content as a main part, and additionally in synchronization with the start of playback of the main single multimedia content. A single multimedia content was played.

On the other hand, if there is more than one single multimedia content that is the main content or if the execution order has to be determined by the application method by restricting the execution of the content through license / protection information, the main video content is included with the advertisement content. Billing information to play ad content differently, or to automatically determine the order of ad content and main video content, when a user views a list of multiple main content and first displays a menu to manually determine In addition, it is necessary to set in advance how to start various multimedia contents. There is a problem that their initialization and initial execution methods in the current file format are not considered in the current integrated multimedia file structure.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and provides an initial execution method for describing a playback method according to an application service of a plurality of single multimedia contents in an integrated multimedia file structure including at least one or more single multimedia contents. There is a technical problem to provide a method for initial execution of the integrated multimedia file and a system therefor.

It is also an object of the present invention to create, provide, and play back integrated multimedia content based on an initial execution method together with an integrated multimedia file structure.

In addition, the present invention may describe an initial execution method in an integrated multimedia file structure, describe an initial execution method by using an expression technique such as script or metadata, or use both methods to express an initial execution method. An object of the present invention is to provide an integrated multimedia content file format structure included in an integrated multimedia file format structure.

The present invention for achieving the above object is an integrated multimedia service system,

An integrated multimedia content providing server for determining an initial execution method of the integrated multimedia content according to the multimedia content authoring method and including the content in the integrated multimedia file format structure to author, create, and provide content; And a user terminal for requesting and receiving a specific integrated multimedia content from the integrated multimedia content providing server, decrypting an initial execution method of the corresponding content, and executing the content.

The initial execution method preferably uses any one of a script, metadata, integrated multimedia content file format, or a combination thereof.

In addition, the script for controlling the initial execution may be MPEG-4 BIFS (Binary Format for Scene), MPEG-4 Lightweight Application Scene Representation (LASeR), Synchronized Multimedia Integration Language (SMIL), Scalable Vector Graphic (SVG), SVG. It is preferable to use Tiny or XML standard.

Meta data for describing the initial execution is preferably described using MPEG-21, MPEG-7, TV-Anytime, content protection and authorization techniques.

In addition, content protection and authorization techniques for controlling initial execution use MPEG-21 Intellectual Property Management and Protection (IPMP), Rights Expression Language (REL), Rights Data Dictionary (RDD), and Event Reporting (ER). It is preferable to represent.

The integrated multimedia content file format is preferably configured using any one of Apple QuickTime file format, MPEG-4 file format, Adobe file format, SKM, ISO file format.

The integrated multimedia content preferably includes at least one of video, audio, image, text, metadata, content rights / protection information, and script.

Another invention provides an integrated multimedia content authoring information input unit for receiving information required to author integrated multimedia content; An initial execution information generation unit for generating initial execution information according to a manufacturer's input; A rights / protection management unit for generating a user's rights and protection management information of the contents for each integrated multimedia content; An integrated multimedia content generation unit generating initial execution information, rights / protection management information, and a single multimedia content as one composite multimedia content file based on the integrated multimedia content file format; A single multimedia content database for storing and managing single multimedia content; And an integrated multimedia content database configured to store and manage the integrated multimedia content generated by the integrated multimedia content generation unit.

The integrated multimedia contents providing server may further include an integrated multimedia contents transmitter configured to search for, extract and provide the integrated multimedia contents from the integrated multimedia contents database when an integrated multimedia contents request is generated.

The integrated multimedia content file format includes a file type box, a moov box containing general information related to the location, time and content of each of a plurality of single multimedia content, and media data including actual multimedia content. And a move box, each of which is connected to a single multimedia content stored in a media data box, and assigned to each of a plurality of single multimedia contents to store storage location, time synchronization, and encoding information of each single multimedia content. It is preferable to include a track box comprising a and a sample table (stbl) box located in the track box to record time synchronization information with another single multimedia content.

The integrated multimedia content file format includes a file type box, a moov box containing general information related to the location, time and content of each of a plurality of single multimedia content, and media data including actual multimedia content. And a move box, each of which is assigned to a higher BIFS (Binary Format for Scene), an Object Description (OD), and a plurality of single multimedia contents to control an initial execution form of a plurality of track boxes. It is preferable to include a plurality of track boxes.

The integrated multimedia content file format includes a file type box, a moov box containing general information related to the location, time and content of each of a plurality of single multimedia content, and media data including actual multimedia content. A move box is composed of a box (mdat box), and the move box includes a plurality of track boxes assigned to each of a plurality of single multimedia contents, and meta included in a top track box for controlling an initial execution form of the plurality of track boxes. It is preferable to include a box.

The meta box preferably includes script information including MPEG-4, LASeR, SVG, Java Midlet, Java Script, and HTML.

The integrated multimedia content file format includes a file type box, a moov box containing general information related to the location, time and content of each of a plurality of single multimedia content, and media data including actual multimedia content. It is preferably configured as a box (mdat box), the move box includes a plurality of track boxes and meta boxes, the meta box preferably includes an xml box containing the script information.

The integrated multimedia content file format includes a file type box, a moov box containing general information related to the location, time and content of each of a plurality of single multimedia content, and media data including actual multimedia content. It is preferably composed of a box (mdat box) and a meta box, the move box includes a plurality of track boxes, the meta box preferably includes an xml box containing the script information.

The integrated multimedia content file format includes a file type box, a meta box, and a media data box including actual multimedia content, wherein the meta box includes script information. Do.

The integrated multimedia content file format includes a file type box, a move box containing general information related to the location, time and content of each of a plurality of single multimedia contents, and a media including actual multimedia contents. Preferably, the move box includes a data box, a move box includes a plurality of track boxes and a meta box, and the meta box includes an xml box including meta data.

The integrated multimedia content file format includes a file type box, a moov box containing general information related to the location, time and content of each of a plurality of single multimedia content, and media data including actual multimedia content. It is composed of a box (mdat box) and a meta (meta) box, the meta box preferably comprises an XML box containing metadata.

The integrated multimedia content file format includes a file type box, a meta box, and a media data box including actual multimedia content, wherein the meta box includes metadata. Do.

Another embodiment of the present invention is connected to the integrated multimedia content providing server for generating a plurality of single multimedia content as one integrated multimedia content, a user terminal for executing the integrated multimedia content, the storage unit for storing and managing the integrated multimedia content; An integrated multimedia contents request / receiver configured to request and receive integrated multimedia contents from the integrated multimedia contents providing server and store the integrated multimedia contents in the storage unit; A file format analyzer for parsing and analyzing a file format of the integrated multimedia contents received by the integrated multimedia contents request / receiver; An initial execution information decryption unit for decrypting initial execution information and sending an execution command according to the configuration of the integrated multimedia content file format interpreted by the file format analyzer; A rights / protection decryption unit for checking the user's rights and protection information of the content according to the initial execution command of the initial execution information decryption unit; A content decoder which decodes the integrated multimedia content according to an initial execution command of the initial execution information decoding unit; And an integrated multimedia content rendering unit configured to render content decoded according to an initial execution command of the initial execution information decoding unit on a screen of a user terminal.

Another invention is a method for producing integrated multimedia content in an integrated multimedia content providing server,

a) receiving, by the integrated multimedia content providing server, authoring information input by the producer; b) generating initial execution information of the authoring information received in step a) using any one of metadata, script, file format, content protection and authorization description, or a combination thereof; c) storing the user's rights and content protection information entered by the producer; d) searching for and extracting the corresponding single multimedia content selected by the producer from the previously stored single multimedia content; And e) combining the initial execution information, the user's rights / content protection information, and the searched single multimedia contents into one file to generate and store the integrated multimedia contents.

Another embodiment of the present invention is connected to an integrated multimedia contents providing server for generating integrated multimedia contents using a plurality of single multimedia contents, and a method for executing integrated multimedia contents in a user terminal, the method comprising: a) a user terminal having the integrated multimedia contents; Requesting and receiving specific integrated multimedia content from a providing server; b) parsing and analyzing a file format of the integrated multimedia content received in step a); c) decoding initial execution information of the integrated multimedia content analyzed in step b) and outputting an initial execution command; d) decrypting the user rights of the corresponding integrated multimedia content and the protection information of the content according to the initial execution command, and granting authority to the initial execution command; e) decrypting content according to the initial execution command, content rights and protection information; And f) rendering the content decrypted in the step e) on the user terminal according to the initial execution command.

As described above, the method and the system for the initial execution of the integrated multimedia file of the present invention are synchronized to play additional information based on one main multimedia content depending on the multimedia content or file format structure provided in a single form. Unlike the integrated multimedia contents, by including the initial execution method in the existing integrated multimedia file format structure, the initial playback method according to the charging method, the content authority according to the terminal or the user (for example, content resolution, content quality, etc.), user age / Content creators, such as rights to restrict initial playback based on profiles such as gender, initial execution rights to automatically play embedded content, and interactive methods to play embedded content randomly based on user input from menus, content lists, etc. Intent Initial launch playback rights reflected, initial launch autoplay permissions that allow multiple content to run automatically based on the content provider's intent, initial launch playback rights that reflect the intent of the content owner through advertisements, specific phrases, images, video, audio, etc. The initial execution rights to reflect the intention of the content distributor through advertisements, specific text, images, video, audio, etc. and other methods of providing the service such as the content itself, such as the content title, content genre, content author, content length, and content compression method. According to the present invention, the present invention can effectively provide various execution methods.

In addition, the present invention provides an integrated multimedia content including an initial execution method, which may provide various application methods of the content.

In addition, when the content is played, the present invention applies the intention of the content user, the intention of the content author, the intention of the content provider, the intention of the content publisher, the intention of the content owner, and the intention of the content distributor to the initial execution method. It is possible to provide a consumption method / service method, and accordingly, there is an advantage that users can satisfy various consumption needs.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

First, FIG. 1 is a diagram illustrating a connection relationship between an integrated multimedia service system and a communication network according to the present invention.

As illustrated, the integrated multimedia service system determines an initial execution method of the integrated multimedia content according to the multimedia content creation method, and includes the same in the integrated multimedia file format structure to create, create, and provide content. And a user terminal 200 for requesting and receiving specific integrated multimedia contents from the integrated multimedia contents providing server 100 and decoding the initial execution method of the contents to execute the contents.

The integrated multimedia content includes one or more single multimedia contents, and the integrated multimedia contents providing server 100 determines the initial execution method of each of the single multimedia contents and includes the integrated multimedia contents in the integrated multimedia file format structure.

The initial execution method uses any one of a script, metadata, integrated multimedia content file format, or a combination thereof.

Here, the script for controlling the initial execution is MPEG-4 Binary Format for Scene (MPFS), MPEG-4 Lightweight Application Scene Representation (LASeR), Synchronized Multimedia Integration Language (SMIL), Scalable Vector Graphic (SVG), SVG Tiny It is configured using any one of the XML standard.

In addition, metadata for describing the initial execution is described using MPEG-21, MPEG-7, TV-Anytime, content protection and authorization technology, and the like.

Multimedia content protection and rights metadata technology to control initial execution. Content information is represented using MPEG-21 IPMP (Intellectual Property Management and Protection).

The integrated multimedia content file format is constructed using any one of Apple QuickTime file format, MPEG-4 file format, Adobe file format, SKM, ISO file format.

The integrated multimedia content also includes at least one of video, audio, images, text, metadata, content rights / protection information, and scripts.

2 is a view showing in detail the configuration of the integrated multimedia content providing server according to the present invention.

As shown, the integrated multimedia content providing server 100 is integrated multimedia content authoring information input unit 110, initial execution information generation unit 120, rights / protection management unit 130, integrated multimedia content generation unit 140, An integrated multimedia content transmitter 150, a single multimedia content database 160, and an integrated multimedia content database 170 are included.

In more detail, the integrated multimedia content authoring information input unit 110 receives information required for authoring the integrated multimedia content.

The initial execution information generation unit 120 generates initial execution information according to the manufacturer's input.

The rights / protection management unit 130 generates protection management information of rights and contents of the user for each integrated multimedia content.

The integrated multimedia content generation unit 140 generates initial execution information, rights / protection management information, and a single multimedia content as one composite multimedia content file based on the integrated multimedia content file format.

The integrated multimedia contents transmitter 150 searches for, extracts and provides the integrated multimedia contents from the integrated multimedia contents database 170 as the integrated multimedia contents request occurs.

The single multimedia content database 160 stores and manages a single multimedia content.

The integrated multimedia content database 170 stores and manages the integrated multimedia content generated by the integrated multimedia content generation unit 140.

3 is a view showing in detail the configuration of the user terminal according to the present invention.

As shown, the user terminal 200 is integrated multimedia content request / reception unit 210, file format analysis unit 220, initial execution information decryption unit 230, authority / protection decryption unit 240, content decoding unit 250, an integrated multimedia content rendering unit 260, and a storage unit 270.

In more detail, the integrated multimedia contents request / receiver 210 requests and receives the integrated multimedia contents to the integrated multimedia contents providing server 100 and stores them in the storage 270.

 The file format analyzer 220 parses and analyzes the file format of the integrated multimedia content received by the integrated multimedia content request / receiver 210.

The initial execution information decoding unit 230 decodes the initial execution information according to the configuration of the integrated multimedia content file format interpreted by the file format analysis unit 220 and transmits an execution command.

The authority / protection decryption unit 240 checks the user's authority and protection information and authority information of the user according to the initial execution command of the initial execution information decryption unit 230.

The content decoder 250 decodes the integrated multimedia content according to the initial execution command of the initial execution information decryption unit 230.

The integrated multimedia content rendering unit 260 renders the decoded content on the screen of the user terminal 200 according to the initial execution command of the initial execution information decoding unit 230.

The storage unit 270 stores and manages the integrated multimedia content received by the integrated multimedia content request / receiver 210.

In addition to being built on the user terminal 200, the storage unit 270 may be configured as a separate storage medium connected to a communication network. When the information is stored in a separate storage medium, the user terminal 200 Accesses the storage medium through a communication network and requests and receives information.

4 to 12 to be described later, the structure of the integrated multimedia content file format generated by the integrated multimedia content generation unit 140 of FIG. 2 will be described.

4 is a diagram illustrating an example of a structure of an integrated multimedia content file format according to the present invention.

Referring to FIG. 4, the integrated multimedia content file format includes a file type box, a moov box containing general information related to the location, time and content of each of a plurality of single multimedia contents, and actual multimedia contents. It consists of an included media data box (mdat box).

The move box is connected to a single multimedia content stored in a media data box, respectively, and is located in a track box and a track box that contains a storage location, time synchronization, and encoding information of each single multimedia content, and is located in another single multimedia. A sample table (stbl) box for recording time synchronization information with the content is included.

An initial execution method is controlled by adjusting an execution order among a plurality of single multimedia contents through information stored in a sample table box of a plurality of track boxes stored in the file format.

In addition, the track box is assigned to each of at least one or more single multimedia contents stored in the media data box, and includes a basic information of the multimedia contents and information on a reproduction method.

For example, the audio track data includes encoding information of audio and time information necessary for reproducing the audio.

5 is a view showing another example of the integrated multimedia content file format structure according to the present invention.

Referring to FIG. 5, the integrated multimedia content file format includes a file type box, a moov box containing general information related to the location, time and content of each of a plurality of single multimedia contents, and actual multimedia contents. It consists of an included media data box (mdat box).

The move box includes a higher BIFS (Binary Format for Scene), an Object Description (OD), and a plurality of track boxes for controlling an initial execution form of a plurality of track boxes, and the BIFS and OD commands (OD commands). The information is used to control the initial execution of a plurality of single multimedia content.

The BIFS and the OD store information that is set so that each of the plurality of multimedia contents is executed in the order inputted by the user or in accordance with time or priority.

6 is a view showing another example of the integrated multimedia content file format structure according to the present invention.

Referring to FIG. 6, the integrated multimedia content file format includes a file type box, a moov box containing general information related to the location, time and content of each of a plurality of single multimedia contents, and actual multimedia contents. It consists of an included media data box (mdat box).

The move box includes a plurality of track boxes and a meta box included in a top track box for controlling an initial execution form of the plurality of track boxes.

The meta box includes script information such as MPEG-4, LASeR, SVG, Java Midlet, Java Script, and HTML, and controls the initial execution method by controlling multimedia contents corresponding to other track boxes. Also, set the time format of the file format so that the topmost track box including the script is checked first so that the script is always read first.

In addition, the script controls the initial execution method by using a file format specification together or using metadata together.

The meta box shown in FIG. 6 is not only present in the track box but also in the move box (FIG. 7), at the same level as the move box (FIG. 8), after the file type box without the move box (FIG. 9). As such, the location of the meta box including the script may be changed as shown in FIGS. 7 to 9.

Here, the move box of FIG. 8 includes information for time synchronization between multimedia contents.

In more detail, the integrated multimedia content file format of FIG. 7 includes a file type box, a moov box containing the location, time and general information of each of a plurality of single multimedia contents, and actual multimedia. A media data box (mdat box) including contents, the move box includes a plurality of track boxes and meta boxes, and the meta box includes an xml box including script information.

The integrated multimedia content file format of FIG. 8 includes a file type box, a moov box containing general information related to the location, time and content of each of a plurality of single multimedia content, media including actual multimedia content. It consists of a data box (mdat box) and a meta box.

Here, the move box includes a plurality of track boxes, and the meta box includes an xml box including script information.

The integrated multimedia content file format of FIG. 9 consists of a file type box, a meta box, and a media data box containing the actual multimedia content.

Here, the meta box contains script information.

10 to 12, which will be described below, illustrate an example of controlling an initial execution method using metadata such as MPEG-21 and TV Anytime, wherein the metadata information may be independently used or MPEG-21 IPMP. Control initial execution by applying copyright information such as Intellectual Property Management and Protection (REL), Rights Expression Language (REL), Rights Data Dictionary (RDD), and Event Reporting (ER) together with specifications within the rights control or file format and script It is possible to do

In more detail, the unified multimedia content file format of FIG. 10 includes a file type box, a moov box that includes the location, time, and general information related to the content of each of a plurality of single multimedia content; A media data box (mdat box) including contents, the move box includes a plurality of track boxes and a meta box, and the meta box includes an xml box including meta data.

The integrated multimedia content file format of FIG. 11 includes a file type box, a moov box containing general information related to the location, time and content of each of a plurality of single multimedia content, and a media including actual multimedia content. It consists of a data box (mdat box) and a meta (meta) box, the meta box includes an xml box containing metadata.

In this case, the metadata may include time information. When the metadata does not include time information, the multimedia content is executed through time information included in the track box.

The integrated multimedia content file format of FIG. 12 consists of a file type box, a meta box, and a media data box containing actual multimedia content, wherein the meta box contains metadata.

Here, it is possible to set so that the information in the xml box shown in FIG. 12 can be read first.

FIG. 13 is a flowchart illustrating an example of an integrated multimedia service method according to an exemplary embodiment of the present invention. A case of generating integrated multimedia contents in the integrated multimedia contents providing server of FIG. 2 will be described as an example.

First, the integrated multimedia content authoring information input unit 110 of the integrated multimedia content providing server 100 receives authoring information input by the producer (S101).

For example, the authoring information may be charged based on a playback method, content rights, a playback restriction method based on a profile such as user age / gender, a method of automatically playing the included content, and adjusting the included contents according to a user's input. Playback method that reflects the intention of the content creator, playback method that reflects the intention of the content provider, playback method that reflects the intention of the content owner, playback method that reflects the intention of the content distributor, and other titles of the content, The content itself refers to information such as content genre, content author, content length, and content compression method.

Subsequently, the initial execution information generation unit 120 generates initial execution information of the authoring information received in step S101 by using any one of metadata, a script, a file format, a content protection and authorization description, or a combination thereof (S103).

The rights / protection management unit 130 stores the rights and content protection information of the user input by the producer (S105).

The integrated multimedia content generation unit 140 searches for and extracts the corresponding single multimedia content selected by the producer from the single multimedia content database 160 (S107).

The integrated multimedia content generating unit 140 collects the initial execution information generated in step S103, the authority / protection information stored in step S105, and the corresponding single multimedia content retrieved in step S107, and stores them as a single file to generate the integrated multimedia content. In operation S109, the multimedia content is stored in the integrated multimedia content database 170.

Thereafter, the integrated multimedia content transmitter 150 extracts and provides the integrated multimedia content from the integrated multimedia content database 170 according to a request transmitted from the user terminal 200 (S111).

FIG. 14 is a flowchart illustrating another example of an integrated multimedia service method according to an embodiment of the present invention. A case where the integrated multimedia content is executed in the user terminal of FIG. 3 will be described as an example.

First, the integrated multimedia content request / receiver 210 of the user terminal 200 requests and receives a specific integrated multimedia content from the integrated multimedia content providing server 100 and stores it in the storage unit 270 (S201).

The file format analyzer 220 parses and analyzes the file format of the integrated multimedia content received in step S201 (S203).

Subsequently, the initial execution information decoding unit 230 decrypts initial execution information of the integrated multimedia content analyzed in step S203 and outputs an initial execution command (S205).

For example, the initial execution information decryption unit 230 may include an initial execution included in a move box or a meta box including initial execution information of each single multimedia content among the integrated multimedia content file formats described in FIGS. 4 to 12. Output the initial run command based on the information.

The right / protect decryption unit 240 decrypts the user right of the corresponding integrated multimedia content and the protection information of the content according to the initial execution command output in step S205 and grants authority to the initial execution command (S207).

For example, the initial execution command may include an initial playback method based on a charging method, a content right according to a terminal or a user (eg, content resolution, content quality, etc.), an initial playback restriction right based on a profile such as user age / gender, Initial execution permission that reflects the content creator's intention, such as an initial execution permission to automatically play the included content, an interactive method of allowing the user to play the included content in a menu or a content list, and to play the content arbitrarily. Early launch auto-play permission, ads, specific phrases, images, video, audio, etc., reflecting the content owner's intentions, ads, specific phrases, images, video, audio Early execution replay rights that reflect the intent of the content distributor And the only means that can be granted to the title, genre, content, content author, content length, content based on its own information and content compression.

The content decoding unit 250 decrypts the content according to the initial execution command, the content right and the protection information (S209).

For example, the content decoder 250 may include an initial execution command, an initial playback method according to a charging method that is content rights and protection information, a content right (for example, content resolution, content quality, etc.) according to a terminal or a user, and a user. Content creators, such as initial playback restrictions based on profiles such as age / gender, initial execution permissions to automatically play embedded content, and interactive methods that allow users to play the included content randomly from the user's input in menus, content lists, etc. Initial launch replay rights that reflect the intent of, initial launch autoplay rights that allow multiple content to run automatically according to the intent of the content provider, and initial launches that reflect the content owner's intent through advertisements, specific phrases, images, video, audio, etc. Cone over playback rights, ads, specific phrases, images, video, audio, etc. Rights / report commands decoded by the rights / protection decryption unit 240 based on the contents of the content itself, such as the initial execution playback rights reflecting the distributor's intention and other content titles, content genres, content authors, content lengths, and content compression methods. Decrypt the content accordingly.

Thereafter, the integrated multimedia content rendering unit 260 renders the content decrypted in step S209 on the user terminal 200 according to the initial execution command (S211).

As such, those skilled in the art will appreciate that the present invention can be implemented in other specific forms without changing the technical spirit or essential features thereof. Therefore, the embodiments described above are to be understood in all respects as illustrative and not restrictive. The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

As described above, the integrated multimedia service system and method of the present invention is different from the integrated multimedia content in which additional information is synchronized and played based on one main multimedia content depending on the multimedia content or file format structure provided in a single form. By including the initial execution method in the existing integrated multimedia file format structure, it is suitable for the high necessity of effectively providing various execution methods according to the application.

1 is a diagram showing a connection relationship between an integrated multimedia service system and a communication network according to the present invention;

2 is a view showing in detail the configuration of the integrated multimedia content providing server according to the present invention;

3 is a view showing in detail the configuration of a user terminal according to the present invention;

4 to 12 are diagrams showing an example of the integrated multimedia content file format structure according to the present invention;

13 is a flowchart illustrating an example of an integrated multimedia service method according to the present invention;

14 is a flowchart illustrating another example of an integrated multimedia service method according to the present invention.

<Explanation of symbols for the main parts of the drawings>

100: integrated multimedia content providing server

110: integrated multimedia content copyright information input unit

120: initial execution information generation unit 130: authority / protection management unit

140: integrated multimedia content generation unit

150: integrated multimedia content transmission unit

160: single multimedia content DB

170: integrated multimedia content DB

200: user terminal

210: integrated multimedia content request / receiver

220: file format analysis unit 230: initial execution information decryption unit

240: authority / protection decryption unit 250: content decryption unit

260: integrated multimedia content rendering unit 270: storage unit

Claims (22)

As an integrated multimedia service system, An integrated multimedia content providing server for determining an initial execution method of the integrated multimedia content according to the multimedia content authoring method and including the content in the integrated multimedia file format structure to author, create, and provide content; And A user terminal for requesting and receiving specific integrated multimedia contents from the integrated multimedia contents providing server, and decoding the initial execution method of the contents to execute the contents; Integrated multimedia service system comprising a. The method of claim 1, The initial execution method uses any one of a script, metadata, an integrated multimedia content file format, or a combination thereof. The method of claim 2, The script for controlling the initial execution, MPEG-4 BIFS (Binary Format for Scene), MPEG-4 Lightweight Application Scene Representation (LASeR), Synchronized Multimedia Integration Language (SMIL), Scalable Vector Graphic (SVG), SVG Tiny, XML Integrated multimedia service system, characterized in that. The method of claim 2, Meta data for describing the initial execution is described using MPEG-21, MPEG-7, TV-Anytime and content protection and rights technology. The method of claim 4, wherein Content protection and authorization techniques for controlling initial execution represent content information using MPEG-21 Intellectual Property Management and Protection (IPMP), Rights Expression Language (REL), Rights Data Dictionary (RDD), and Event Reporting (ER). Integrated multimedia service system, characterized in that. The method of claim 2, The integrated multimedia content file format is configured using any one of Apple QuickTime file format, MPEG-4 file format, Adobe file format, SKM, ISO file format. The method of claim 1, The integrated multimedia content system includes at least one of video, audio, image, text, metadata, content rights / protection information, and script. Integrated multimedia content authoring information input unit for receiving information required to author integrated multimedia content; An initial execution information generation unit for generating initial execution information according to a manufacturer's input; A rights / protection management unit for generating a user's rights and protection management information of the contents for each integrated multimedia content; An integrated multimedia content generation unit generating initial execution information, rights / protection management information, and a single multimedia content as one composite multimedia content file based on the integrated multimedia content file format; A single multimedia content database for storing and managing single multimedia content; And An integrated multimedia content database for storing and managing the integrated multimedia content generated by the integrated multimedia content generation unit; Integrated multimedia content providing server comprising a. The method of claim 8, The integrated multimedia content providing server, An integrated multimedia contents transmission unit for searching for, extracting and providing corresponding integrated multimedia contents from the integrated multimedia contents database as a request for integrated multimedia contents occurs; Integrated multimedia content providing server further comprises. 10. The method according to claim 8 or 9, The integrated multimedia content file format, A file type box, a moov box containing general information related to the location, time and content of each of a plurality of single multimedia contents, and a media data box containing actual multimedia contents, , The move box may be connected to a single multimedia content stored in a media data box, respectively, and may be assigned to each of the plurality of single multimedia contents and include a track box including a storage location, time synchronization, and encoding information of each single multimedia content. And a sample table (stbl) box located in the track box to record time synchronization information with other single multimedia content. 10. The method according to claim 8 or 9, The integrated multimedia content file format, A file type box, a moov box containing general information related to the location, time and content of each of a plurality of single multimedia contents, and a media data box containing actual multimedia contents, , The move box includes a plurality of track boxes assigned to upper binary formats for scenes (BIFS), object descriptions (ODs), and a plurality of single multimedia contents to control initial execution of the plurality of track boxes. Integrated multimedia content providing server. 10. The method according to claim 8 or 9, The integrated multimedia content file format, A file type box, a moov box containing general information related to the location, time and content of each of a plurality of single multimedia contents, and a media data box containing actual multimedia contents, , The move box includes a plurality of track boxes assigned to each of a plurality of single multimedia contents and a meta box included in a top track box for controlling an initial execution form of the plurality of track boxes. Integrated multimedia content delivery server. The method of claim 12, The meta box includes a script information including MPEG-4, LASeR, SVG, Java Midlet, Java Script, HTML, server, multimedia content providing server. 10. The method according to claim 8 or 9, The integrated multimedia content file format, A file type box, a moov box containing general information related to the location, time and content of each of a plurality of single multimedia contents, and a media data box containing actual multimedia contents, , The move box includes a plurality of track boxes and a meta box, the meta box includes an XML box containing the script information (xml) box, characterized in that the server. 10. The method according to claim 8 or 9, The integrated multimedia content file format, A file type box, a moov box containing general information related to the location, time and content of each of a plurality of single multimedia contents, and a media data box and a meta box containing actual multimedia contents. Consists of, The move box includes a plurality of track boxes, and the meta box includes an XML box containing script information (xml) box. 10. The method according to claim 8 or 9, The integrated multimedia content file format, It consists of a file type box (ftyp box), a meta box and a media data box (mdat box) containing the actual multimedia content, The meta box includes the script information, characterized in that the integrated multimedia content providing server. 10. The method according to claim 8 or 9, The integrated multimedia content file format, A file type box, a moov box containing general information related to the location, time and content of each of a plurality of single multimedia contents, and a media data box containing actual multimedia contents, , The move box includes a plurality of track boxes and a meta box, the meta box includes an xml box containing meta data. 10. The method according to claim 8 or 9, The integrated multimedia content file format, A file type box, a moov box containing general information relating to the location, time and content of each of a plurality of single multimedia contents, a media data box containing actual multimedia content, and Consists of meta boxes, The meta box is an integrated multimedia content providing server, characterized in that it comprises an XML box containing meta data (xml). 10. The method according to claim 8 or 9, The integrated multimedia content file format, It consists of a file type box (ftyp box), a meta box and a media data box (mdat box) containing the actual multimedia content, The meta box includes meta data. A user terminal connected to an integrated multimedia content providing server that generates a plurality of single multimedia contents as one integrated multimedia content, and executes the integrated multimedia contents, A storage unit for storing and managing integrated multimedia contents; An integrated multimedia contents request / receiver configured to request and receive integrated multimedia contents from the integrated multimedia contents providing server and store the integrated multimedia contents in the storage unit;  A file format analyzer for parsing and analyzing a file format of the integrated multimedia contents received by the integrated multimedia contents request / receiver; An initial execution information decryption unit for decrypting initial execution information and sending an execution command according to the configuration of the integrated multimedia content file format interpreted by the file format analyzer; A rights / protection decryption unit for checking the user's rights and protection information of the content according to the initial execution command of the initial execution information decryption unit; A content decoder which decodes the integrated multimedia content according to an initial execution command of the initial execution information decoding unit; And An integrated multimedia content rendering unit rendering content decoded according to an initial execution command of the initial execution information decoding unit on a screen of a user terminal; A user terminal comprising a. An integrated multimedia content production method in an integrated multimedia content providing server, a) receiving, by the integrated multimedia content providing server, authoring information input by the producer; b) generating initial execution information of the authoring information received in step a) using any one of metadata, script, file format, content protection and authorization description, or a combination thereof; c) storing the user's rights and content protection information entered by the producer; d) searching for and extracting the corresponding single multimedia content selected by the producer from the previously stored single multimedia content; And e) collecting the initial execution information, the user's rights / content protection information, and the searched single multimedia contents and storing them as one file to generate integrated multimedia contents; Integrated multimedia content production method comprising a. A method for executing an integrated multimedia content in a user terminal connected to an integrated multimedia content providing server that generates integrated multimedia content using a plurality of single multimedia contents, a) requesting and receiving specific integrated multimedia contents from the integrated multimedia contents providing server by a user terminal; b) parsing and analyzing a file format of the integrated multimedia content received in step a); c) decoding initial execution information of the integrated multimedia content analyzed in step b) and outputting an initial execution command; d) decrypting the user rights of the corresponding integrated multimedia content and the protection information of the content according to the initial execution command, and granting authority to the initial execution command; e) decrypting content according to the initial execution command, content rights and protection information; And f) rendering the content decrypted in the step e) on the user terminal according to an initial execution command; Integrated multimedia content execution method comprising a.

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